Bosch und Siemens Hausgerate GmbH

Electronics and semiconductor
Bosch und Siemens Hausgeräte
Thriving in a global world requires more than fast time-to-market
Products
NX, Teamcenter, Tecnomatix
Business initiatives
New product development
Commonization and re-use
Value chain synchronization
Production efficiency
Business challenges
Cost reductions necessitated
by growing worldwide
competition
Enabling global innovation
to drive regional customer
satisfaction
Keys to success
PLM partner – global
presence, global leader and
customer commitment
Assured accuracy from a
single source of product and
process knowledge
Ability to align PLM solution
with global business processes
without customization
End-to-end PLM fosters
innovation among dispersed
product teams and reduces
costs to ensure success against
global competition
Products for everyday life
Consumer products giant, Bosch und
Siemens Hausgeräte GmbH (BSH), is a
global enterprise. The company operates
31 production sites and 43 factories in 15
countries across Europe, Asia, the United
States and Latin America. BSH sells large
and small household appliances, as well
as an assortment of internet-compatible
household appliances, under such
well-known brand names as Bosch and
Siemens. It also produces products for
specialty brands such as Gaggenau,
Thermador, Neff and Constructa in
addition to various regional brands.
BSH management recognizes innovation
as the key to competing successfully in
the global market and defines its goal as
making BSH the leading innovator in the
consumer products industry. This culture
of innovation is demonstrated by the
more than 300 patents and trademarks
the company applies for annually. These
days, however, BSH’s concept of innovation includes more than creative styling
and high-tech features. To improve both
products and processes, BSH requires a
collaborative effort by extended development teams, including designers, quality
managers, purchasing and production
managers, and sales and marketing
personnel.
“We need to take the next steps, such as
feeding back knowledge from downstream
departments into R&D,” says Uwe Tontsch,
head of product development and industrial engineering solutions at BSH.
www.siemens.com/plm
Results
Product information is readily
available to all who need it,
including suppliers
Internal and external resources
collaborate in a single virtual
environment
Integrated PLM solution costs
less to implement and
maintain
Rapid global adoption
because of familiar Microsoft
Windows-like user interface,
across dispersed sites
“Because BSH is a global company, these
people are often located quite far from
each other. To innovate at this new level
requires a comprehensive, easy-to-use
collaboration environment that spans the
entire organization.”
The need to innovate at this level is
matched by the realities of the global marketplace. These days, that means reducing
product development costs to compete
with companies with lower-priced labor.
“We face major competition from Asia and
Eastern Europe,” Tontsch explains. “It is
not only necessary to be innovative
because our competitors will follow us
very quickly. We must reduce our expenses
so that we can offer the quality that our
customers expect at a lower price.”
A secure PLM partner
BSH’s operations are geographically dispersed because the company has grown
through acquisitions over the years. As far
back as the 1990s, management realized
the need for a global collaborative environment that would allow designers at
different locations to benefit from each
other’s work. After evaluating a number of
leading systems, in 2000 BSH decided to
standardize its worldwide development
efforts on technology from Siemens PLM
Software, a business unit of Siemens
Industry Automation Division. One of the
reasons for this choice of PLM partner is
the fact that Siemens PLM Software is a
proven global leader in the digital lifecycle
management industry. “The leadership
position of Siemens PLM Software
reduces the risk of this large investment,”
says Tontsch.
End-to-end PLM allows holistic view
BSH has implemented an end-to-end
PLM system based on Siemens’ technologies – Teamcenter® digital lifecycle
management software, NX™ digital
product development software and
Tecnomatix® digital manufacturing
software. “The benefit to having an
end-to-end PLM solution is that it allows
us to integrate everyone in the company,”
says Matthias Bronowski, BSH project
manager, Teamcenter Next Generation.
“It allows us to have a holistic view of
what’s happening with our products.”
“The instant collaboration that Teamcenter
provides will support us in reaching a higher
level of innovation.”
Uwe Tontsch
Head of Product Development
and Industrial Engineering
Solutions
BSH
Another benefit of an end-to-end
solution is that the integration between
applications is done by the vendor, not by
BSH. “A key factor for us was choosing a
partner that offers a comprehensive and
integrated solution,” says Tontsch.
“Otherwise we would focus too much
effort on integrating the products. That
would be a distraction for our business.”
A single source of knowledge
BSH’s product development strategy
involves creating core components and
technology that then can be adapted
and re-used. This drives both centralized
and decentralized organizations, necessitating coordination between these
globally distributed teams as well as
common systems to support data sharing
without the need for data translation.
“Data translation between systems can
kill the timeline and therefore the
business,” notes Tontsch.
The Siemens PLM Software solution
consolidates all product and process
knowledge in a single data vault, making
it much easier to find and re-use. A single
source of information allows product and
process knowledge to cross organizational
and geographic boundaries with the
assurance of accuracy. “Having a single
source of information has become very
important to BSH because now there is no
question as to what is right and what is
wrong,” explains Bronowski. “There is only
one answer and everyone knows where to
find that answer.” And because BSH’s PLM
solution is built on industry standards such
as the JT™ data format and NX, Teamcenter
and Tecnomatix software, information
can be shared without the need for data
translation between systems.
“Having a single source of
information has become very
important to BSH because
now there is no question as to
what is right and what is
wrong. There is only one answer and everyone knows
where to find that answer.”
Matthias Bronowski
Project Manager
Teamcenter Next Generation
BSH
“Teamcenter supports the
entire development process,
from the idea to the design,
to engineering and
manufacturing.”
Walter Vasselak
Group Manager
Application Data Management and Intellectual Property Systems
BSH
“The new approach taken by Siemens PLM
Software allows us to configure the system
to our needs instead of developing
custom software.”
Walter Vasselak
Group Manager
Application Data Management and Intellectual Property Systems
BSH
“Teamcenter supports the entire development process of our products, from the
idea to the design, to engineering and
manufacturing,” says Walter Vasselak,
Group Manager, Application Data
Management and Intellectual Property
Systems, BSH. As a result, communication
barriers that previously isolated people
and had the potential to cause costly
errors have been eliminated. “The
instant collaboration made possible by
Teamcenter allows internal and external
resources to collaborate in a single virtual
environment,” adds Tontsch. “It is also
making it possible for us to develop a
seamless cooperative production engineering environment that enables both R&D
and manufacturing engineering to work
in parallel. The instant collaboration that
Teamcenter provides will support us in
reaching a higher level of innovation.”
Lower PLM costs
The choice of Siemens PLM Software as
BSH’s PLM partner is paying off in another
important way – in reducing the total cost
of PLM ownership. Realizing that building
interfaces and custom coding add significantly to the cost of the PLM system,
Siemens PLM Software has evolved its
PLM solution to minimize these efforts.
“We could not survive if we had to continue to customize the PLM system as much
as we had been doing in the past,” says
Vasselak. “It’s too expensive. The new
approach taken by Siemens PLM Software
allows us to configure the system to our
needs instead of developing custom software. I expect to see a 25 to 35 percent
reduction in PLM implementation and
maintenance costs as a result.”
Solutions/Services
NX
www.siemens.com/nx
Teamcenter
www.siemens.com/teamcenter
Tecnomatix
www.siemens.com/tecnomatix
Customer‘s primary business
BSH Bosch und Siemens
Hausgeräte GmbH designs,
manufactures and sells
household appliances and
internet appliances under
the Bosch, Siemens and
other brand names.
www.bsh-group.com
Note: BSH Corporate
communication
information found at
www.design.bsh-group.de
Customer location
Munich
Germany
Another way Siemens PLM Software
technol­ogy reduces the total cost of
PLM ownership is by offering a familiar
user interface that simplifies learning and
ease of use. “I believe we will be able to
lower our total cost of ownership by
reducing training costs,” says Bronowski.
“This is particularly important in our
growth regions such as Asia and North
America where we are employing many
new people. It’s critical to bring these
people up to speed quickly and Siemens
PLM Software has made this job easier by
offering a user interface that’s very much
like Windows.”
Siemens PLM Software product lifecycle
management technology is the right
choice for BSH’s next-generation PLM
system, from both the end-user and the
management perspective, concludes
Bronowski. “With end users, it doesn’t
matter how powerful a solution is. If they
don’t like it, they won’t use it. Our end
users are happy with software from
Siemens PLM Software because it is fast,
easy to use and it helps them achieve the
ultimate goal of creating innovative
products. For management, which is
extremely cost-driven, user acceptance
and Siemens PLM Software’s focus on
lowering cost of ownership are exactly
the things they want to see.”
“...user acceptance and Siemens
PLM Software’s focus on lowering
cost of ownership are exactly the
things they want to see.”
Matthias Bronowski
Project Manager
Teamcenter Next Generation
BSH
Siemens Industry Software
Americas
+1 314 264 8499
Europe +44 (0) 1276 413200
Asia-Pacific +852 2230 3308
www.siemens.com/plm
© 2013 Siemens Product Lifecycle Management Software Inc. Siemens and the Siemens logo are registered trademarks of
Siemens AG. D-Cubed, Femap, Geolus, GO PLM, I-deas, Insight, JT, NX, Parasolid, Solid Edge, Teamcenter, Tecnomatix and
Velocity Series are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its
subsidiaries in the United States and in other countries. All other logos, trademarks, registered trademarks or service marks
used herein are the property of their respective holders.
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