CHILDWISE - Pocket Fact Sheet 2014

POCKET FACT SHEET 2014
Key facts about children and
young people in the UK
email [email protected]
web www.childwise.co.uk
twitter @childwise
Tel 01603 630054
PROFILE OF CHILDREN AND YOUNG PEOPLE
IN THE UK
NUMBER OF CHILDREN AND YOUNG PEOPLE IN THE UK
TOTAL POPULATION IN 000s (2014)
Category
Pre-school
Age
0-4
Primary
5-10
Secondary
11-15
Further Ed. age
16-17
Higher Ed. age
18-24
TOTAL
0-24
Data source -
UK
England
Wales
Scotland
NI
4,156
4,521
3,510
1,529
6,009
19,725
3,558
3,827
2,956
1,282
5,038
16,661
180
208
166
76
303
933
292
342
275
122
499
1,530
126
144
113
49
169
601
Office for National Statistics -2012 Based Population Projections (2011 England) -Crown Copyright
FAMILY COMPOSITION OVER TIME
% OF 5-16s LIVING WITH …
… Mum at all
… Dad at all
… Mum and Dad
… just Mum
… just Dad
… neither
… Step Mum at all
… Step Dad at all
… Step parent at all
… siblings at all
Data source -
2005
95
73
70
25
2
3
1
9
10
84
2007
96
69
67
29
1
2
1
10
11
82
2009
94
69
67
27
2
4
2
8
9
78
2011
92
70
65
25
3
5
2
8
9
77
2013
92
69
65
26
3
5
2
7
9
79
CHILDWISE Monitor Trends Report 2014
ETHNICITY BY SCHOOL TYPE AND AGE - ENGLAND
% OF CHILDREN (2012)
White British
White Other
Asian
Black
Mixed
Other
ANY minority
STATE
5-10s
11-15s
ACADEMY
5-10s
11-15s
73
5
10
5
4
2
26
71
6
10
5
5
2
28
76
4
9
5
4
2
23
76
4
8
5
4
2
23
71
6
7
5
5
1
23
77
4
8
5
4
2
23
FREE SCHOOL MEALS BY SCHOOL TYPE AND AGE - ENGLAND
% OF CHILDREN (2012)
Eligible
STATE
5-10s
11-15s
ACADEMY
5-10s
11-15s
18
19
16
13
13
14
NUMBER OF PUPILS BY SCHOOL TYPE, AGE AND SEX - ENGLAND
TOTAL PUPILS IN 000s (2012)
Boys
Girls
TOTAL
Data source -
STATE
5-10s
11-15s
ACADEMY
5-10s
11-15s
3,086
2,977
6,063
1,686
1,618
3,304
1,400
1,359
2,759
687
676
1,363
58
55
113
629
621
1,250
Department for Education - Schools, Pupils and Their Characteristics 2012
MONITOR
The CHILDWISE MONITOR is a
comprehensive annual published report
focused on children's and teenagers' media
consumption, purchasing, brand attitudes and
key behaviour, now in its 20th year.
Available as a full report, by section, or as a
Powerpoint overview, covering:
m
m
m
Internet
Careers and Education
Television
Sports and Activities
Mobile Phones
Music and Radio
Games Consoles
Self Purchase
Computers and Tablets
Money
Magazines and Reading
Apps
Online survey of c.80 schools
UK coverage (E / W / S / NI)
Equal mix of boys and girls
> 2400 children aged 5-16
Data in tight age bands
250 page charted report
To find out more about the MONITOR
email [email protected]
or call on 01603 630054
UK MAPS SHOWING POPULATION NUMBERS
(000s) BY REGION FOR 2014
PRE SCHOOL (0-4)
PRIMARY (5-10)
TOTAL = 4,156
2,128
2,028
TOTAL = 4,521
2,312
2,209
Total
Male
Female
292
150
143
126
64
62
157
81
77
459
235
224
180
92
88
320
163
156
288
147
141
570
292
278
389
200
190
500
256
244
208
107
101
380
194
186
319
163
156
416
213
203
633
324
309
353
180
173
654
336
319
SECONDARY (11-15)
427
219
209
624
318
306
YOUNG ADULTS (16-24)
TOTAL = 3,510
1,798
1,713
TOTAL = 7,538
3,848
3,690
275
141
134
113
58
55
174
89
85
144
74
70
343
176
168
378
193
184
342
175
167
621
314
307
136
70
66
218
111
106
390
200
190
293
149
144
254
325
130
166
167
124
86
159
80
497
255
285
242
146
139
334
171
163
442
225
217
322
165
157
848
429
418
682
349
333
556
684
284
379 350
272
196 334
183
974
500
610
474
317
293
635
327
308
1,010
506
504
Data source - Office for National Statistics - 2012 Based Population Projections (2011 England) - Crown Copyright
TRENDS
The CHILDWISE TRENDS REPORT gives
tracking data from 1997 to 2013 on media and
purchasing behaviour:
Internet access & usage, computers, games consoles
TV viewing, access, channels, favourite programmes
Magazines & reading, music & radio, mobile phones
Pocket money & self purchase across key product fields
Data is presented in total, and separately for
boys and girls, within two broad age bands,
5-10 years and 11-16 years
To find out more about the TRENDS REPORT
email [email protected]
or call on 01603 630054
SCHOOL INFORMATION
TERM AND HOLIDAY DATES FOR ACADEMIC YEAR 2013/2014
(FOR MAJORITY OF SCHOOLS IN ENGLAND AND WALES)
AUTUMN TERM 2013
37 school days
5th Sep - 25th Oct
1/2 Term
28th Oct - 1st Nov
35 school days
4th Nov - 20th Dec
Christmas
23rd Dec - 1st Jan
30 school days
24th Feb - 4th Apr
Easter
7th Apr - 21st Apr
38 school days
2nd Jun - 23rd Jul
Summer
24th Jul - 3rd Sep
SPRING TERM 2014
32 school days
2nd Jan - 14th Feb
1/2 Term
17th Feb - 21st Feb
SUMMER TERM 2014
23 school days
1/2 Term
22nd Apr - 23rd May 26th May - 30th May
EDUCATIONAL ESTABLISHMENTS IN THE UK
NUMBER OF …
Type
UK
England
Primary Schools 20044 15778
Primary Academies
TOTAL PRIMARY
Secondary Schools
Secondary Academies
TOTAL SECONDARY
Special Schools
Special Academies
TOTAL SPECIAL
Independent schools
Colleges
Universities
TOTAL COLLEGE / UNI
TOTAL
1006
1006
21050 16784
2438
1643
1638
1638
4076
3281
1202
970
62
62
1264
1032
2597
2413
391
339
160
130
551
469
29538 23979
Wales Scotland
1378
1378
216
216
42
42
67
16
10
26
1729
2056
2056
364
364
149
149
102
30
16
46
2717
NI
832
832
215
215
41
41
15
6
4
10
1113
Data source - Department for Education, StatsWales, The Scottish Government, Department of Education, HESA
HIGHER EDUCATION APPLICATIONS IN THE UK
000s BY JAN 2014 DEADLINE
Gender and age
Males aged 18
Females aged 18
Males aged 19
Females aged 19
TOTAL
Data source - UCAS Website
UK
England
115
146
42
51
354
97
122
37
44
300
Wales Scotland
5
7
2
2
16
8
11
2
3
24
NI
5
6
1
2
14
SPECIAL REPORTS
BRIEFING NOTES
As part of the CHILDWISE MONITOR programme,
we regularly publish reports on topics of interest:
Special Reports - CROSS MEDIA ACTIVITY
Explores children’s embrace of new media, preferred
media channels, what motivates multiple channel use
Special Reports - MONITOR PRE-SCHOOL
This report looks at the media use and wider
experience of 0-4 year old children in the UK
Briefing Notes - LIFE VS A YEAR AGO
This short report focuses on UK children’s views of
their life in 2011-12, compared with a year ago
SPECIAL REPORTS / BRIEFING NOTES
email [email protected]
or call on 01603 630054
TELEVISION AND INTERNET
TOP CHILDREN'S TV CHANNELS
% WATCHING IN LAST WEEK BY AGE
Channel
CBBC
Disney Channel
Nickelodeon
Cartoon Network
Disney XD
CBeebies
5-6
7-8
9-10
11-12
13-14
15-16
40
23
14
19
15
50
49
23
30
29
27
14
54
29
25
30
35
12
43
30
25
23
22
8
25
19
21
11
9
9
14
21
15
12
10
4
FAVOURITE TV PROGRAMMES
Boys 5-10 years
Girls 5-10 years
Horrid Henry (5%)
Victorious (5%)
Good Luck Charlie (5%)
iCarly (5%)
Girls 11-16 years
Geordie Shore (7%)
EastEnders (6%)
Family Guy (4%)
Friends (4%)
Scooby Doo (5%)
Spongebob Squarepants (4%)
Horrid Henry (3%)
Ben 10 (2%)
Boys 11-16 years
Family Guy (4%)
Match of the Day (4%)
The Simpsons (4%)
Bad Education (4%)
FREQUENCY OF INTERNET ACCESS OVER TIME
AVG. WEEKLY FREQUENCY (7-16s USING)
TOTAL
7-10s
11-16s
2007
4.1
2.7
4.9
2008
4.8
3.8
5.3
2009
5.1
3.9
5.8
2010
5.5
4.4
6.1
2011
5.2
4.0
6.0
2012
5.4
4.0
6.2
2013
5.6
4.4
6.4
INTERNET ACCESS IN OWN ROOM OVER TIME
% ACCESSING (7-16s)
TOTAL
7-10s
11-16s
2007
25
11
34
2008
42
34
48
2009
49
33
59
2010
53
41
61
2011
66
52
75
2012
70
52
81
2013
71
54
83
FAVOURITE WEBSITES (THOSE ACCESSING INTERNET)
Boys 5-10 years
YouTube (10%)
Moshi Monsters (7%)
Minecraft (6%)
FRIV (5%)
Boys 11-16 years
YouTube (32%)
Facebook (19%)
Twitter (4%)
Google (3%)
Data source - CHILDWISE Monitor Report 2013/14
Girls 5-10 years
Moshi Monsters (12%)
FRIV (11%)
YouTube (10%)
Moviestar Planet (6%)
Girls 11-16 years
Facebook (29%)
YouTube (15%)
Twitter (12%)
Instagram (8%)
online
Children and young people aged 7 to 18
Inclusive online access via schools
Targeted by age, gender, location
Typical sample size from 300 to 2000
CHILDWISEonline enables you to access a
representative sample of children across the
UK, using schools from our extensive panel.
Children complete surveys online in school,
overcoming issues such as limited Internet
access at home, or parental concerns about
child membership of commercial online
panels.
Research in school also offers a unique
environment for working with children; it is the
child’s own world, detached from the direct
influence of parents.
To find out more about CHILDWISEonline
email [email protected]
or call on 01603 630054
CHILDREN'S PURCHASING HABITS
TOP 10 CATEGORIES BOUGHT FOR SELF
% BUYING FOR SELF
Category
TOTAL
Sweets and chocolate
50
Crisps and snacks
41
Soft drinks
39
Clothes
35
Computer / Console games
32
Going out
28
Toys
27
Footwear
25
Music and CDs
24
Books
24
Boys
49
40
41
25
49
27
27
22
21
19
Girls
52
43
38
45
13
29
28
28
28
30
5-10s
47
33
27
19
23
12
39
13
15
23
11-16s
54
49
52
52
40
45
15
38
34
25
TOP 10 CATEGORIES BOUGHT IN LAST MONTH
% BUYING IN LAST MONTH
Category
TOTAL
Sweets and chocolate
39
Soft drinks
29
Crisps and snacks
29
Clothes
22
Going out
17
Computer / Console games
17
Toys
13
Books
13
Footwear
13
Accessories (eg. jewellery)
12
Boys
38
32
30
15
17
28
12
9
13
5
Girls
39
27
28
29
17
5
14
16
12
19
5-10s
34
18
20
9
5
11
21
13
6
6
11-16s
44
42
39
36
30
23
5
13
20
17
TOP 10 CATEGORIES BOUGHT FOR THEM
% HAVE BOUGHT FOR THEM
Category
Clothes
Sweets and chocolate
Crisps and snacks
Soft drinks
Footwear
Going out
Toys
Books
Computer / Console games
Toiletries / Hair products / Make-up
TOTAL
54
53
51
46
46
45
39
38
30
30
Data source - CHILDWISE Monitor Report 2013/14
Boys
47
49
48
44
41
40
37
30
33
18
Girls
60
57
54
48
51
50
41
45
27
41
5-10s
57
54
51
44
46
43
55
45
29
22
11-16s
50
52
51
48
45
47
21
30
32
38
Research
Qualitative
with children and young people from pre-school to teens
groups, paired depths, observation, workshop sessions,
accompanied tasks
in school – the child’s own territory, independent – also in
home, online or elsewhere when appropriate
child friendly techniques to fully explore attitudes and
behaviour
plus research with parents, teachers, grandparents, to
give 360º perspective
Quantitative
online, self completion, face to face
in school, in home
children, parents, teachers
DBS (CRB) checked interviewers, parental consent,
sensitive to children’s needs and development
Desk Research / Literature Reviews
using our experience to search and report on both
published research and informal sources, to provide
authoritative background briefings
To learn more about research with CHILDWISE
email [email protected]
or call on 01603 630054
UK KIDS - OVERVIEW
Number of children aged 5-16 in UK = 8.8mn
In their rooms …
72% have a laptop (46%), tablet (36%), PC (22%)
65% have their own mobile phone
61% have access to the Internet
61% have their own TV
60% have their own games console
49% watch TV via laptop / tablet / phone / console
16% have their own eBook reader
In an average day …
They spend 2.3 hours watching TV
They spend 1.8
hours listening to music
They spend 1.7 hours online
They spend 1.3 hours on a games console
They spend 1.2 hours on mobiles (exc. voice calls)
They spend 0.7 hours reading
In an average week …
They get £15.60 in handouts
They receive £10.20 in pocket money
They go online 4.9
times
They spend 2.9 hours playing sport out of school
They spend 2.3 hours playing sport at school