DFW 2015 Golf Show Recap

DFW
2015 Golf Show Recap
Presenting Sponsors
More than 6,000
consumers!
March
Supporting Sponsors
6th - 8th
Irving
Convention Center
DFWGolfShow.com
Information
Mark Your Calendar for Next Year’s Show!
March 11th - 13th 2016
Stay up-to-date on new sponsors, show activites and more at
dfwgolfshow.com
Table of Contents
Event Overview......................................................................................................................... 3
• Golf Show Summary
• Quick Facts
Event Features........................................................................................................................ 4-5
Event Sponsors.......................................................................................................................... 6
Exhibitors & Floor Plan............................................................................................................. 7
Marketing & Promotions....................................................................................................... 8-9
• News & Magazine
• Radio & Television Advertising
• Internet
• Print Advertising
• Plus
Event Photos...................................................................................................................... 10-12
Event Owned, Managed & Marketed By Varsity Communications, Inc.
VARSITY
GOLF SHOWS
For more information contact the show producer;
Dick Stephens
Toll Free at 888-367-6420 x115
www.varsitygolfshows.com
2015 DFW Golf Show
VarsityGolfShows.com | 2
Overview
Golf Show Summary
Varsity Golf Shows, producers of popular and successful consumer golf shows throughout the United States,
moved into the Dallas market in 2013 as the owner and operator of the all-new DFW Golf Show.
In adding the Dallas/Fort Worth area to a successful golf show family that includes consumer golf expos in St. Louis,
Kansas City, Omaha, Louisville, Los Angeles, Portland and Hartford (Conn.), Varsity extended its reach to the south,
bringing its tried-and-true formula of unbeatable values on products and services, thousands of dollars in prizes
and giveaways and fun interactive events to the Lone Star State.
More than 6,000 consumers of all backgrounds and abilities packed into the Irving Convention Center at Las
Colinas throughout the show’s three days to interact with golf industry leaders, save big on equipment and
services, take home fabulous prizes and giveaways, enjoy interactive exhibits and meet the organizations,
businesses and individuals who administer the game.
Attendees received up to two free rounds of golf, tickets to three PGA and LPGA Tour events — part of a giveaway
package valued at over $125 — and enjoyed the season’s best values on products and services from over 100
industry exhibitors, a free driving range lined with manufacturer’s reps, free swing seminars from leading PGA pros
and much more.
A widespread media campaign promoted the 2015 show. With media partners in print, television, Internet
and radio, the promotion of the event covered all mediums and included appearances and interviews with show
organizers.
The 2015 DFW Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to
the event, the involvement of the exhibitors and the interest and enthusiasm of the golfing public.
Quick Facts
Show Owner...............................................................................Varsity Communications, Inc.
Phone.....................................................................................................................888-367-6420
Site.............................................................................Irving Convention Center at Las Colinas
Attendance......................................................................................................................... 6,000
Exhibits.................................................................................................................................. 137
Media Exposure......................................................................................... $100,000 Campaign
Ticket Prices..................................................... Adults: $13, Seniors (60+) $11, Under 12 Free
Manufacturers.................................................................Adams, Cobra, Callaway, Cleveland,
................................................................ Mizuno, NIKE, Odyssey, Puma, Srixon, TaylorMade
Sponsors..................................................................... 13 Presenting, 3 Supporting, 14 Patron
Host Hotel....................................................................................... Dallas Marriott Las Colinas
Endorsed by........................................................................................... Texas Golf Association
2015 DFW Golf Show
VarsityGolfShows.com | 3
Event Features
Golfsmith New Club Testing & Fitting Zone
The Golfsmith Testing & Fitting Zone featured the industries leading manufacturers which allowed you the chance
to test out the latest clubs at othe HUGE indoor driving range. The 2015 lineup included: Adams, Cobra, Callaway,
Cleveland, Mizuno, Nike, Puma, Srixon and TaylorMade.
Golfsmith Huge Spring Sale!
Golfsmith was the new official retail partner of the DFW Golf Show and built a 4,000-square foot indoor store at the
show where you could get drivers, hybrids, fairways, irons, wedges, putters, accessories, shoes, attire and lots of golf
products at the show at great prices.
Metro VW DFW Putting Challenge
Test your putting abilities at the exciting Metro VW DFW Putting Championship. Sink a putt to win a great prize on
the spot and gain entry into Sunday’s Grand Championship! The Grand Prize was a Stay and Play Package at The
Tribute (including 2 nights and 2 rounds for 2).
Waddell & Reed Short Game Challenge
Powered by Cleveland Golf
A hugely popular game, Short Game Central allowed you to chip an Almost Golf Ball into holes of all sizes on the
airborne banner using Cleveland wedges. Make it through a hole to win a prize. Prizes included rounds of golf, gift
certificates and more!
Eagle Golf Long Drive Challenge
Powered by TruGolf
Tee it high and let it fly at the Eagle Golf Long Drive Challenge! Test out a new driver and hit it long for your chance
to win terrific prizes! With separate divisions for men, women and seniors, and two sessions each day, everyone had
a chance to win!
2015 DFW Golf Show
VarsityGolfShows.com | 4
Learn From the Pros on The Ticket Main Stage
The Ticket Main Stage was a hub of activity all weekend, featuring free seminars on golf instruction, fitness and more.
Guests and schedules were posted on our website. Also, watch the radio celebrities from The Ticket’s “Tee Box” and
other programs broadcasting live.
Guinness Blonde American Lager 19th Hole
Relax and enjoy an ice cold Guinness Blonde American Lager at our 19th Hole. Watch golf, NCAA basketball and
other weekend sports and play for prizes.
Win Drivers, Wedges, Free Golf & More on the Show Floor
We had tens of thousands of dollars in great prizes that you can win at our contests at the golf show or through
drawings. Win drivers, wedges, trips, rounds of golf and more all over the show floor.
Texas Health Ben Hogan Sports Medicine KP Challenge
Powered by TruGolf
Use the latest in golf clubs and hit it close to the pin and WIN at the Texas Health Ben Hogan Sports Medicine KP
Challenge and compete for prizes all weekend in our TruGolf Simulator.
GOLFTEC Lesson Zone
You could come by the GolfTec Lesson Area and get a swing evaluation from the teaching professionals at GolfTec.
GolfTec does more lessons that any other company in the country. Improve YOUR game!
2015 DFW Golf Show
VarsityGolfShows.com | 5
Sponsors
Presenting Sponsors Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsors Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsors
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supporting Sponsors
Greater Dallas
2015 DFW Golf Show
VarsityGolfShows.com | 6
Exhibitors & Floor Plan
58 Apparel Corporation
Adams Golf
Advocare Int
Alabama Tourism
Ameriprise Financial
Andrews Distributing
Arlington Golf
AT&T Byron Nelson
Avid Golfer
Bath Planet
Bella Vista Village
Big Cedar Lodge
Blue Printed Healthcare
BlueGreen Vacations Unlimited
Bridgestone Golf
Callaway
Capital Cigar Company
Champps
Chester Ditto Golf Course
City of Arlington DBA Tierra Verde Golf Club
Cleveland Golf
Cobra Golf
Coeur d’Alene Resort
Cowboys Golf Club
Cox Communications
Crown Colony
Crowne Plaza Invitational at Colonial
Cypress Bend Resort
Dallas Golf
Dallas Marriott Las Colinas
Diamond Resorts
Double Diamond Resorts
Eagle Eye Golf
Eagle Golf
Enovative Technologies
Erb Family Wellness Center
Exploria Resorts
First Investors Corporation
First Tee Dallas
Flying L Guest Ranch
Foresight Golf Management
Galenfeha
Gaylord Golf Mecca
Glenwood Country Club
Global Golf Post
Golf Ball Paul’s
Golf Channel Solutions
Golf Club at Cinco Ranch
Golf Club at Twin Creeks
Golf Digest
Golf in British Columbia
Golf Journeys
Golf Mesquite Nevada
Golf on the Santa Fe Trail
Golf World
GolfNow.com
Golfsmith
Golftec
Grapevine Golf Course
Guinness Beer
Hammerhead Golf
Horseshoe Bay Resort
iDealGolfer
2015 DFW Golf Show
Iron Horse Golf Course
Koasati Pines at Coushatta Casino Resort
La Torretta Lake Resort
Lake Arlington Golf Course
Lake Park Golf Club
LakeRidge Country Club
Laughlin Ranch Golf Club
Let’s Golf
Liquid Bio Cell
Mansfield National Golf Club
Marc Blum
Marriot Irving Las Colinas
Martin & Company Financial Services, Inc.
Mesquite Gaming
Metro Volkswagen
Mid America Golfing Events
Mississippi Development Authority
Mizuno
Mr. Zooke
n5 Golf Apparel
Nike Golf
OB SPORTS
Odyssey Golf
Plantation Golf Club
Prato Eyewear
Precision Pro Golf
Primm Valley Casino Resorts
PUMA Golf
Rain Wedge
RealXGear
Renewal by Andersen
Retreatlots.com
Riverside Golf & Country Club
Rock Creek Resort
Shephard’s Hollow
Silverleaf Resorts
Sonny Bryan�s Smokehouse
Southern Oaks Golf Club
SportsDayDFW.com
Squaw Valley Golf Course
Srixon
Steve Hallmark Allstate Agency
Summer Winds Resorts
TaylorMade
Texas Bound for Golf
Texas Golf Association
Texas Health
The Club at Runaway Bay
The Dallas Morning News
The Falls Resort & Golf Club
The Golf Club at Champions Circle
The Golf Club at Fossil Creek
The Golf Club of Dallas�
The Retreat
The Texas Golf Insider
The Ticket Sports Radio 1310AM
The Tribute Golf Course
Tierra Verde Golf Club
Top of the Rock-Buffalo Ridge-Big
Cedar Lodge
TopGolf
Tregaron Golf Club
Trugolf
Trunk Kaddy, LLC
Twin Wells Golf Club
Vacation Getaways
Visit Mississippi
Visit Panama City Beach
Volunteers of America North Texas Shootout
Waddell & Reed
Waterchase Golf Club
WBAP
Welk Resort
Woodbridge Golf Club Facebook
VarsityGolfShows.com | 7
Marketing & Promotions
Newspaper & Magazine
• Print Ads – DFW – 23
DALLAS MORNING NEWS /
SPORTS DAY —
20+ ads for 3 weeks leading up
to show
FT. WORTH STAR-TELEGRAM —
2 ads week
leading up to show
AVID GOLFER MAGAZINE —
Full-page ads in Jan, Feb, March
(editorial mention March)
DFW
GOLF SHOW
MARCH 6TH - 8TH
Irving Convention Center at Las Colinas
Friday 11-5 • Saturday 10-5 • Sunday 10-4
BIG SALE
AND
NEW
PRODUCT
DEBUTS TESTING & FITTING ZONE
AT THE
FRONT DOOR FREEBIES!
Presented by
With paid admission while supplies last. See website for details & restrictions.
FREE
BALLS!
3 FREE ROUNDS
OF GOLF
Golf Club at Champions Circle
MARCH 6TH- 8TH
BONUS!
1-Year Subscription to
Irving Convention Center at Las Colinas
All Attendees
Lake Arlington GC Fri. Attendees
Chester Ditto GC Sat. Attendees
Tierra Verde GC Sun. Attendees
Fri 11am - 5pm • Sat 10am - 5pm • Sun 10am - 4pm
Provided By Arlington Golf
1st 500 Each Day
FREE TICKET
Free Wednesday
ticket to the first 1,000
attendees
Twin Wells Golf Club
1st 1,000 Each Day
FREE TICKET
Free Wednesday
ticket to the first 1,000
attendees
2015 golf club unveilings and
GREAT SPRING SALE!
FREE TICKET
Free Wed. - Sun.
ticket to the first
1,000 attendees
ALL ATTENDEES
COMPETE FOR PRIZES
IN OUR SKILL ZONES!
3 ROUNDS OF GOLF
Golf Club at Champions Circle
Twin Wells • 1st 1,000 each day
Lake Arlington GC • Fri. Attendees
Chester Ditto GC • Sat. Attendees
Tierra Verde GC • Sun. Attendees
Eagle Golf Long Drive Challenge Powered by Cleveland
Texas Health Ben Hogan Sports Medicine KP Challenge
Guinness Blonde American Lager 19 TH Hole
Golfsmith Golf Shop, Testing & Fitting Zone
The Ticket Sports Radio Main Stage
CELEBRITY
appearance
Sat. 1:30pm
First Tee Junior Golf Zone
FIRST 1,000 EACH DAY
GolfTEC Free Lesson Zone
PGA/LPGA TOUR Championship Row
Metro Volkswagon Putting Challenge
Waddell & Reed Short Game Central
dfwgolfshow.com
FREE TICKETS
Volunteers of America North Texas Shootout
Crowne Plaza Invitational
AT&T Byron Nelson
Free 2-Ball Sleeve
PGA Tour Legend
1st 500 Attendees Each Day
Bruce Devlin
FOLLOW US
ONLINE!
SPONSORS
1-Year Subscription to
Some restrictions apply. See website for details.
Golf Digest
$
7 VALUE
AND
Global
Golf Post
WIN A GAYLORD, MI GOLF TRIP AT THE SHOW
Major Manufacturers
Interactive zones • Free
Lessons
DFWGOLFSHOW.COM
SPONSORED BY
GREAT
FRONT DOOR
FREEBIES
SPONSORS
W/ Paid Admission While Supplies Last • Details On Website
3 FREE ROUNDS
OF GOLF
GC at Champions Circle All Attendees
Lake Arlington GC Fri. Attendees
Chester Ditto GC Sat. Attendees
Tierra Verde GC Sun. Attendees
Provided By Arlington Golf
MARCH 6TH - 8TH
Twin Wells Golf Club 1st 1,000 Each Day
3 FREE
TOUR
TICKETS
1st 1,000 attendees each day
Crowne Plaza Invitational
AT&T Byron Nelson Championship
Vol. of America North Texas Shootout
BONUS!
Irving Convention Center At Las Colinas
Fri. 11-5 • Sat. 10-5 • Sun. 10-4
NEW PRODUCT DEBUTS & SALE
SPONSORS
1-Year
Subscription to
$7 VALUE
FREE
BALLS
FIRST 500 EACH DAY
dfwgolfshow.com
FOLLOW US
ONLINE!
Radio & Television Advertising
• Radio - DFW Tadio DMA - 200+spots
THE TICKET SPORTSRADIO – 100+ spots
AM/FM 2-week campaign on AM/PM drive & afternoon
dayparts
ESPN RADIO DALLAS – 22 spots
20 spots in AM/PM drive all this week
CBS SPORTSRADIO DALLAS – 50 spots
20 spots in AM/PM drive all this week
WBAP NEWSTALK – 20 spots
AM/FM – 25 spots in AM/PM drive all this week
• Live Coverage & Remotes - 6 live appearances
THE TEE BOX GOLF RADIO SHOW
Live mentions & discussions on show last week & live at
Show this Sat.
CBS TV – 50-minute feature & interview at the show
ESPN RADIO STATIONS
Live interviews on stations at different stations
outside of DFW
THE TICKET SPORTS RADIO – 2 live remotes all day
2015 DFW Golf Show
Saturday from the show
LPGA/N. Texas Shootout live press conference
on-site
• Television
Ads - DFW DMA - 220 TV Ads
Time Warner/AT&T/Dallas Metroplex
GOLF CHANNEL (200 spots for 2 weeks) — PGA
Tour live broadcasts of Accenture, Honda, Cadlillac;
Big Break, Feherty, Golf Central, Morning Drive,
Golf Fix, Hank Haney ESPN Sports Center (10 spots
all this week in Dallas) — AM and PM dayparts
NBC DALLAS
NBC Live PGA Coverage (10 spots for 2 weeks) —
WGC Cadillac & Honda Classic
CBS DFW
CBS AM News (every morning all week and Sat.) —
Local news broadcast
THE FAN Evening Sports Show (every night all this
week) — Local DFW nightly
ABC — 20 spots over week leading up to show.
VarsityGolfShows.com | 8
Marketing & Promotions
Internet
• Digital Media Ads & Impressions
SportsDayDFW.com/DallasNews.com — 350,000
impressions served on sports
TheTicket.com — 3 weeks of Show ads served
WBAP.com — Week of ads served
TXGA.com (Texas Golf Association) — Month of
home page ads served
• Email-Blast Partners
Edwin Watts Golf DFW List — Sent to major list of
golf consumers in DFW
Golf Channel/GolfNow.com — Sent to major list of
DFW subscribers
PGA TOUR HP Byron Nelson Invitational — Sent to event patrons
Texas Golf Association — Sent to 100,000 TGA members
WBAP Talk Radio Fan Club — Sent to 6,000 members
15+ other exhibitors & partners — Leading up to show
• Social Media
FaceBook & Twitter on our own Show pages over 100 exhibitors have FB & Twitter
Other Print Advertising
MARCH 6TH
TO
8TH
Irving Convention Center
Fri. 11-5 • Sat. 10-5 • Sun. 10-4
FREE ROUNDS & PASSES
TESTING
AND
FITTING
ZONE
ALL ATTENDEES - ROUNDS TO:
1ST 1,000 EACH DAY - PASSES TO:
Golf Club at
Champions Circle
Volunteers of America
North Texas Shootout
Lake Arlington GC Fri. Attendees
Chester Ditto GC Sat. Attendees
Tierra Verde GC Sun. Attendees
Crowne Plaza Invitational
Provided by Arlington Golf
Restrictions - see website for details
RECEIVE A FREE
2-BALL SLEEVE
1st 500 Attendees Each Day
AT&T Byron Nelson
DFWGOLFSHOW.COM
Bring this voucher to the
Volunteers of
America North Texas
Shootout Booth
to redeem for your free
tournament ticket.
Plus
Bring this voucher to the
Volunteers of
America North Texas
Shootout Booth
• On-Site Marketing
Bring this voucher to the
Bring
this voucher
the
Arlington
GolftoBooth
#801 & #803
Volunteers
of
to redeemNorth
for your Texas
free green
America
fee* to Lake Arlington Golf Course
Shootout
Booth
*Must submit valid email address. $19.00
golf cart fee
player. Valid
to(+tax)
redeem
forrequired
yourperfree
anytime Mon-Thur, or after 1 PM Fri-Sun.
tournament
Voucher expires ticket.
Dec. 31, 2015.
Bring this voucher to the
Bring
this voucher
the
Arlington
GolftoBooth
#801 & #803
Volunteers
of
to redeemNorth
for your Texas
free green
America
fee* to Lake Arlington Golf Course
Shootout
Booth
*Must submit valid email address. $19.00
to redeem
for your free
to redeem
your free
Local Grocery
Stores
— Posters on Amstel
Lightfordisplays
tournament ticket.
tournament ticket.
all over DFW
10+ Veritex Community Bank Branches — Posters and
material
Bring
voucher to the
Local Courses
And Ranges — Posters upBring
for
3thisweeks
at
Bring this voucher to the
this voucher
the
Arlington
GolftoBooth
local courses Volunteers of
#801 & #803
Volunteers
of
(+tax) golf cart fee required per player. Valid
anytime Mon-Thur, or after 1 PM Fri-Sun.
Voucher expires Dec. 31, 2015.
America North Texas
Shootout Booth
to redeem for your free
tournament ticket.
2015 DFW Golf Show
to redeemNorth
for your Texas
free green
America
fee* to Lake Arlington Golf Course
Shootout
Booth
*Must submit valid email address. $19.00
golf cart fee
player. Valid
to(+tax)
redeem
forrequired
yourperfree
anytime Mon-Thur, or after 1 PM Fri-Sun.
tournament
Voucher expires ticket.
Dec. 31, 2015.
Bring this voucher to the
Arlington Golf Booth
#801 & #803
to redeem for your free green
fee* to Lake Arlington Golf Course
*Must submit valid email address. $19.00
(+tax) golf cart fee required per player. Valid
anytime Mon-Thur, or after 1 PM Fri-Sun.
Voucher expires Dec. 31, 2015.
Bring this voucher to the
Arlington Golf Booth
#801 & #803
to redeem for your free green
fee* to Lake Arlington Golf Course
*Must submit valid email address. $19.00
(+tax) golf cart fee required per player. Valid
anytime Mon-Thur, or after 1 PM Fri-Sun.
Voucher expires Dec. 31, 2015.
Bring this voucher to the
Arlington Golf Booth
#801 & #803
to redeem for your free green
fee* to Lake Arlington Golf Course
*Must submit valid email address. $19.00
(+tax) golf cart fee required per player. Valid
anytime Mon-Thur, or after 1 PM Fri-Sun.
Voucher expires Dec. 31, 2015.
VarsityGolfShows.com | 9
Event Photos
2015 DFW Golf Show
VarsityGolfShows.com | 10
2015 DFW Golf Show
VarsityGolfShows.com | 11
2015 DFW Golf Show
VarsityGolfShows.com | 12