DFW 2014 Golf Show Recap

DFW
2014 Golf Show Recap
Presenting Sponsors
Biggest & Best
Show the Dallas
Market has seen in
5 years!
March
Endorsed & Supporting Sponsors
7th - 9th
Irving
Convention Center
DFWGolfShow.com
Information
Mark Your Calendar for Next Year’s Show!
March 8th - 10th 2015
Stay up-to-date on new sponsors, show activites and more at
dfwgolfshow.com
Table of Contents
Event Overview......................................................................................................................... 3
• Golf Show Summary
• Quick Facts
Event Features........................................................................................................................ 4-5
Event Sponsors.......................................................................................................................... 6
Exhibitors & Floor Plan............................................................................................................. 7
Marketing & Promotions....................................................................................................... 8-9
• News & Magazine
• Radio & Television Advertising
• Internet
• Print Advertising
• Plus
Event Photos...................................................................................................................... 10-12
Event Owned, Managed & Marketed By Varsity Communications, Inc.
VARSITY GOLF SHOWS
For more information contact the show producer;
Dick Stephens
Toll Free at 888-367-6420 x115
www.varsitygolfshows.com
2014 DFW Golf Show
VarsityGolfShows.com | 2
Overview
Golf Show Summary
Varsity Golf Shows, producers of popular and successful consumer golf shows throughout the United States, moved into
the Dallas market in 2013 as the owner and operator of the all-new DFW Golf Show.
In adding the Dallas/Fort Worth area to a successful golf show family that includes consumer golf expos in St. Louis, Kansas
City, Omaha, Louisville, Los Angeles, Portland and Hartford (Conn.), Varsity extended its reach to the south, bringing its
tried-and-true formula of unbeatable values on products and services, thousands of dollars in prizes and giveaways and fun
interactive events to the Lone Star State.
After a successful first year in the market, Varsity sought to expand the show’s scope in 2014 to showcase the region’s
vibrant golf community in an even better way. That effort paid off with the participation of all three of the Dallas area’s
PGA and LPGA Tour events, and special appearances by LPGA stars Angela Stanford and Brittany Lang, and Golf Channel
personality Christina Lecuyer Salter.
More than 5,500 consumers of all backgrounds and abilities packed into the Irving Convention Center at Las Colinas
throughout the show’s three days to interact with golf industry leaders, save big on equipment and services, take home
fabulous prizes and giveaways, enjoy interactive exhibits and meet the organizations, businesses and individuals who
administer the game.
Attendees received up to two free rounds of golf, tickets to three PGA and LPGA Tour events — part of a giveaway
package valued at over $125 — and enjoyed the season’s best values on products and services from over 100 industry
exhibitors, a free driving range lined with manufacturer’s reps, free swing seminars from leading PGA pros and much more.
A widespread media campaign promoted the 2014 show. With media partners in print, television, Internet and radio, the
promotion of the event covered all mediums and included appearances and interviews with show organizers.
The 2014 DFW Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to the
event, the involvement of the exhibitors and the interest and enthusiasm of the golfing public.
Quick Facts
Show Owner...............................................................................Varsity Communications, Inc.
Phone.....................................................................................................................888-367-6420
Site.............................................................................Irving Convention Center at Las Colinas
Attendance......................................................................................................................... 5,500
Exhibits.................................................................................................................................. 124
Media Exposure......................................................................................... $100,000 Campaign
Ticket Prices.......................... Adults: $11, Seniors (60+)/Students (13-17) $9, Under 12 Free
Manufacturers...................................................... Adams, Bridgestone, Callaway, Cleveland,
Cobra, Mizuno, NIKE, Srixon, TaylorMade, TourEdge
Sponsors..................................................................... 13 Presenting, 3 Supporting, 14 Patron
Host Hotel....................................................................................... Dallas Marriott Las Colinas
Endorsed by........................................................................................... Texas Golf Association
2014 DFW Golf Show
VarsityGolfShows.com | 3
Event Features
Edwin Watts Golf Shop & Testing & Fitting Zone
Want to try before you buy? Check out the latest in club technology from all of the industry’s big boys in the Edwin
Watts Testing and Fitting Zone, then walk over to Edwin Watts’ on-site store to take one home. The 2014 line-up
includes: Adams, Bridgestone, Callaway, Cleveland, Cobra, Nike, Odyssey, PING, TaylorMade, Tour Edge and Wilson.
Metro VW Putting Challenge
Test your putting abilities at the exciting DFW Putting Championship. Sink a putt to win a great prize and gain entry
into Sunday’s Grand Championship! The Grand Prize is the Stay and Play Package at The Tribute (including 2 nights
and 2 rounds for 2).
Veritex Community Bank Short Game Central
A hugely popular game, the Veritex Community Bank Short Game Central allows you to chip an Almost Golf Ball
into holes of all sizes on the airborne banner. Make it through a hole to win a prize. Prizes include rounds of golf,
gift certificates and more!
Eagle Golf Long Drive Challenge
Powered by TruGolf
Tee it high and let it fly at the Eagle Golf Long Drive Challenge! Test out a new driver and hit it long for your chance
to win terrific prizes! With separate divisions for men, women and seniors, and two sessions each day, everyone has
a chance to win!
The Ticket Main Stage
The Ticket Main Stage will be a hub of activity all weekend, featuring free seminars on golf instruction, fitness and
more. Guests and schedules to be announced soon!
2014 DFW Golf Show
VarsityGolfShows.com | 4
Amstel Light the 19th Hole
Relax and enjoy an ice cold beverage at the 19th Hole. Come watch golf, NCAA basketball and other weekend sports.
First Tee Junior Zone
Families and Kids enjoy the First Tee Junior Zone where you can learn about the game, First Tee activities and enjoy
the interactivity.
Contests & On-Site Drawings
We’ve got great prizes that you can win at our contests at the golf show or through drawings. Check back here for
details.
Gaylord Golf Mecca KP Challenge
Powered by TruGolf
Use the latest in golf technology and compete for prizes all weekend while at the Gaylord Golf Mecca KP Challenge.
Bridgestone the Official Ball of the Golf Show
Sponsor Bridgestone Golf will have a major presence on the show floor — not only in the free golf balls given to
the first 500 golfers in the door each day, but also in the golf show’s Testing and Fitting Zone — an indoor driving
range built right on the show floor — where specially trained reps will conduct custom ball fittings throughout the
weekend. Golfers will be able to test various Bridgestone balls to find the precise fit – hard, soft, high-spin, low-spin,
etc. – to their swing, all for no additional cost!
2014 DFW Golf Show
VarsityGolfShows.com | 5
Sponsors
Presenting Sponsors Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsors Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supporting Sponsors
2014 DFW Golf Show
VarsityGolfShows.com | 6
Exhibitors & Floor Plan
Adams Golf
Adjust
Alabama Tourism
Aline Systems
Amstel Light
Andrews Distributing
Angel Fire Resort
Arkansas Dept of Parks & Tourism/
Natural State Golf Trail
Arlington Golf
Atchley International Realty
Avid Golfer
Bath Planet
BigDGolf.com
Bridgestone Ball Fitting Challenge
Bridgestone Golf
Callaway
CBS 11
Chiro One Wellness Center
Choose Branson
Cleveland Golf
Cobra Golf
Cowboys Golf Club
Creative Motivation
Crown Colony
Crowne Plaza Invitational at
Colonial
Cynwark Corporation
Cypress Bend Resort
D & R Enterprises
Dallas Golf
DeGray Lake Resort State Park
Eagle Golf
Edwin Watts Golf
Enlow Grips
First Tee Dallas
Florida Golf Alliance/Destination
Media
Footlogics, USA, Inc.
Gaylord Golf Mecca
Global Golf Post
Golf Ball Pauls
Golf Card International
Golf Channel
Golf Club at Cinco Ranch
Golf Club of Dallas
Golf Digest
Golf in British Columbia
Golf Mesquite Nevada
Golf on the Santa Fe Trail
Golf Quests
Golf World
Golfing Nevada
GolfNow.com
Golftec
Grand Oaks Golf Club
Grapevine Golf Course
Green Mountain Energy
Guardian Financial Management.
com
Hammerhead Golf
2014 DFW Golf Show
Hilton Buffalo Thunder Resort &
Casino
Horseshoe Bay Resort
HP Byron Nelson Championship
iDealGolfer
Indian Creek Golf Club
Inn of the Mountains Gods Resort
and Casino
Iron Horse Golf Course
Irv and Leslie Rothschild
King’s Point Cove / The Hideout Golf
Club
La Torretta Lake Resort
Lake Park Golf Club
Let’s Golf
Links at Lands End
Magic Masseuse
MakeMoreBirdies.com
Mansfield National Golf Club
Marriot Irving Las Colinas
Metro Volkswagen
Mississippi Development Authority
Mississippi Division of Tourism
Mizuno
Musty Putters Texas
Nike Golf
North Texas LPGA Shootout
OB Sports Las Vegas
Odyssey Golf
OSI Golf
Plantation Golf Club
Prato Eyewear
PUMA Golf
Radio Show
Resort at Tapatio Springs
ReTee Golf
Retreatlots.com
Riverside Golf Club
Scan 4 Beer
Sears
Silverleaf Resorts
Simple Sleep Services
Sports Travel Tours
SportsDayDFW.com
Squaw Valley Golf Course
Srixon
St. Onge Chiropractic & Sports
Therapy
Summer Winds Resorts
Tapatio Springs Hill Country Resort
& Spa
TaylorMade
Teravista Golf Club
Texas Bound for Golf
Texas Golf Association
The Cigar Roller
The Club at Runaway Bay
The Golf Club at Fossil Creek
The Personal Golf Fan
The Tribute Golf Course
ThisIsHowtoRoll
Traeger Pellet Grills, LLC
Trugolf
Trunk Kaddy, LLC
Twin Wells Golf Club
Veritex Community Bank
Warrior Custom Golf
Waterchase Golf Club
Welk Resort
WestRidge Golf Course
Wilson
Woodbridge Golf Club
VarsityGolfShows.com | 7
Marketing & Promotions
Newspaper & Magazine
H OVER 100 EXHIBITS H
H BIGGER & BETTER H
• Print Ads – DFW – 23 display ads
DALLAS MORNING NEWS / SPORTS DAY —
20+ ads for 3 weeks leading up to show
FT. WORTH STAR-TELEGRAM — 2 ads week
leading up to show
AVID GOLFER MAGAZINE — Full-page ads
in Jan, Feb, March (editorial mention March)
MARCH 7TH -9TH
Irving Convention Center at Las Colinas
Friday 11-5 • Saturday 10-5 • Sunday 10-5
MARCH 7TH- 9TH
Irving Conven
tion Center
at Las Colinas
Fri 11-5 • Sat 10-5
• Sun 10-5
H
UGG
HU
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SPOnS OreD by
gREat
FRont dooR
FREEBIEs
While Supplies
W/ Paid Admission
SSA
VIN
IN
AV
GS
GS
ON
te
Last • Details On Websi
Lf
2 RouNdS of Go
GRANd oAkS GC
CLUBS & GEAR
!
ON
all attendees
GC
weLLS
TwIN atten
dees each day
First 1,000
CkEt
FREE tI
a Invitational &
Crowne Plaz
Championship
HP Byron Nelson 1,000 attendees
Free Wed. tickets
to 1st
A Shootout
North Texas LPG
to 1st 1,000 attendees
Ba
th - 9th
nas
MaRChCen7
ter at las Coli
Major Manufac
turers
ion
Irving Convent
Interactive zo
nes
Free
Lessons
2014 Equipme
nt Unveiling
& Great Sales
!
Bonus! 1-Year
Subscription
watts salE
hugE EdwIn
SPONSORS
First 500 Each Day
dfwgolfshow.c
om
Follo w us
DFWGOLFSHO
onl ine!
AT THE
EDWIN WATTS
GOLF SHOP
& New Equipment Testing & Fitting Zone
8 Major Manufacturers On-Site!
FRONT DOOR FREEBIES!
t
Free Wed.-sun. ticke
EE
FRll
s
GREAT DEALS
PRESENTED BY
W.COM
PRESENTED BY
With paid admission while supplies last. See website for details & restrictions.
FREE
2 ROUNDS
1st 500 Each Day
1st 1,000 attendees each day
FREE TICKET
FREE TICKET
FREE TICKET
Free Wednesday
ticket to the first
1,000 attendees
Free Wednesday
ticket to the first
1,000 attendees
Free Wed. - Sun.
ticket to the first
1,000 attendees
BALLS! OF GOLF
BONUS!
1-YEAR SUBSCRIPTION TO
GRAND OAKS GC
All attendees
TWIN WELLS GC
COMPETE FOR PRIZES
IN OUR SKILL ZONES!
Edwin Watts Golf Shop, Testing & Fitting Zone
Veritex Community Bank Short Game Central
Metro Volkswagon Putting Challenge
The Ticket Sports Radio Main Stage
PGA/LPGA TOUR Championship Row
Gaylord Golf Mecca KP Challenge
Eagle Golf Long Drive Challenge
Amstel Light 19 TH Hole
MEET CELEBRITIES
First Tee Junior Golf Zone
GolfTEC Lesson Zone
Big Break Star Christina Salter
LPGA Champion Angela Stanford
dfwgolfshow.com
FOLLOW US ONLINE!
SPONSORS
DFWGS AvidGolfer
FP 1213.indd 1
12/13/13 11:34
AM
Radio & Television Advertising
• Radio - DFW Tadio DMA - 200+spots
THE TICKET SPORTSRADIO – 100+ spots
AM/FM 2-week campaign on AM/PM drive & afternoon
dayparts
ESPN RADIO DALLAS – 22 spots
20 spots in AM/PM drive all this week
CBS SPORTSRADIO DALLAS – 50 spots
20 spots in AM/PM drive all this week
WBAP NEWSTALK – 20 spots
AM/FM – 25 spots in AM/PM drive all this week
• Live Coverage & Remotes - 6 live appearances
THE TEE BOX GOLF RADIO SHOW
Live mentions & discussions on show last week & live at
Show this Sat.
CBS TV – 50-minute feature & interview at the show
ESPN RADIO STATIONS
Live interviews on stations at different stations
outside of DFW
THE TICKET SPORTS RADIO – 2 live remotes all day
2014 DFW Golf Show
Saturday from the show
LPGA/N. Texas Shootout live press conference
on-site
• Television
Ads - DFW DMA - 220 TV Ads
Time Warner/AT&T/Dallas Metroplex
GOLF CHANNEL (200 spots for 2 weeks) — PGA
Tour live broadcasts of Accenture, Honda, Cadlillac;
Big Break, Feherty, Golf Central, Morning Drive,
Golf Fix, Hank Haney ESPN Sports Center (10 spots
all this week in Dallas) — AM and PM dayparts
NBC DALLAS
NBC Live PGA Coverage (10 spots for 2 weeks) —
WGC Cadillac & Honda Classic
CBS DFW
CBS AM News (every morning all week and Sat.) —
Local news broadcast
THE FAN Evening Sports Show (every night all this
week) — Local DFW nightly
ABC — 20 spots over week leading up to show.
VarsityGolfShows.com | 8
Marketing & Promotions
Internet
• Digital Media Ads & Impressions
SportsDayDFW.com/DallasNews.com — 350,000
impressions served on sports
TheTicket.com — 3 weeks of Show ads served
WBAP.com — Week of ads served
TXGA.com (Texas Golf Association) — Month of
home page ads served
• Email-Blast Partners
Edwin Watts Golf DFW List — Sent to major list of
golf consumers in DFW
Golf Channel/GolfNow.com — Sent to major list of
DFW subscribers
PGA TOUR Crowne Plaza Invitational at Colonial —
Sent to event patrons
PGA TOUR HP Byron Nelson Invitational — Sent to event patrons
North Texas Shootout — Email Blast
Texas Golf Association — Sent to 100,000 TGA members
The Ticket Sports Radio Fan Club — Sent to 30,000 members
WBAP Talk Radio Fan Club — Sent to 6,000 members
First Tee Dallas & Ft. Worth — Sent to all First Tee members in DFW
15+ other exhibitors & partners — Leading up to show
DFW
GOLF SHOW
MARCH 7TH - 9TH
Irving Convention Center at Las Colinas
Friday 11-5 • Saturday 10-5 • Sunday 10-5
GREAT DEALS
• Social Media
AT
THE
EDWIN WATTS GOLF SHOP
FaceBook & Twitter on our own Show pages over 100 exhibitors have FB & Twitter
10 Major Manufacturers On-Site!
FRONT DOOR FREEBIES!
FREEBIES
& PRIZES
EPIC DEALS
ON GEAR
Other Print Advertising
& New Equipment Testing & Fitting Zone
PRESENTED BY
With paid admission while supplies last. See website for details & restrictions.
FREE
2 ROUNDS
BALLS! OF GOLF
BONUS!
1-YEAR SUBSCRIPTION TO
GRAND OAKS GC
All attendees
TWIN WELLS GC
1st 500 Each Day
1st 1,000 attendees each day
FREE TICKET
FREE TICKET
Free Wednesday
ticket to the first
1,000 attendees
Free Wednesday
ticket to the first
1,000 attendees
FREE TICKET
Free Wed. - Sun.
ticket to the first
1,000 attendees
COMPETE FOR PRIZES
IN OUR SKILL ZONES!
maRch 7th
to
9th
Irving Convention Center
TH
7TH to 9 ter at Las Colinas
March ven
tion Cen
Fri. 11-5 • Sat. 10-5 • Sun. 10-5
huGe
ReceiVe a fRee
2-Ball sleeVe
1st 500 Attendees Each Day
saVinGs
on cluBs & GeaR!
at the eDWin Watts
Golf shop supeRstoRe
FRONT DOOR
FREEBIES
Bonus!
One-Year Subscription to
Presented by
FREE GOLF
& MORE!
visit our website for details
DfWGolfexpo.com
Golf
DiGest
7 Value
$
Irving Con
Fri. 11am-5pm
GE
HAU
VINGS
S
GEAR!
ON CLUBS &
SHOP
WATTS GOLF
AT THE EDWIN
Each
1st 500 Attendees
Day
RECEIVE A FREE
2-BALL SLEEVE
BONUS!
ONE-YEAR
TO
SUBSCRIPTION
GOLFE DIGEST
$
7 VALU
Presents the
FRONT
OR
DOEBI
ES
FRE
Restrictions apply
See website for details
• Sat. 10am-5pm
• Sun. 10am-5pm
Free Round of Golf
Grand Oaks GC
All attendees
Tickets
PGA/LPGA Free
tional
Crowne Plaza Invita
Championship
HP Byron Nelson
Shootout
North Texas LPGA
First 1,000 attende
Edwin Watts Golf Shop, Testing & Fitting Zone
Veritex Community Bank Short Game Central
Metro Volkswagon Putting Challenge
The Ticket Sports Radio Main Stage
PGA/LPGA TOUR Championship Row
Gaylord Golf Mecca KP Challenge
Eagle Golf Long Drive Challenge
Amstel Light 19 TH Hole
MEET CELEBRITIES
First Tee Junior Golf Zone Big Break Star Christina Salter
LPGA Champion Angela Stanford
GolfTEC Lesson Zone
dfwgolfshow.com
FOLLOW US
ONLINE!
SPONSORS
es each day
way
4 night golf geta
Enter-to-win a Pure Michigan
in the heart of
s from
Test drive club rs
top manufacture
& seminars with
Free instruction
top local pros
rs
Over 80 exhibito
.COM
DFWGOLFSHOW
SPONSORS
Plus
• On-Site Marketing
Local Grocery Stores — Posters on Amstel Light displays
all over DFW
10+ Veritex Community Bank Branches — Posters and
material
Local Courses And Ranges — Posters up for 3 weeks at
local courses
2014 DFW Golf Show
Edwin Watts Golf Shops — Posters and coupons
at DFW locations
• Press Releases
Sent releases to local and regional media for 3
months leading up to show
VarsityGolfShows.com | 9
Event Photos
2014 DFW Golf Show
VarsityGolfShows.com | 10
2014 DFW Golf Show
VarsityGolfShows.com | 11
2014 DFW Golf Show
VarsityGolfShows.com | 12