anamasters - Association of National Advertisers
Transcription
anamasters - Association of National Advertisers
GROWTH: MASTERING BRANDS AND DRIVING RESULTS #ANAMASTERS October 14–17, 2015 | Orlando, Fla. Orlando World Center Marriott DOWNLOAD THE ANA EVENTS APP Letter from ANA’s President and CEO 2 Letter from ANA’s Washington, D.C., Office 4 Major Initiatives from the ANA Washington Office 6 Conference Agenda 8 Map 12 Speakers 14 ANA Strategic Partners 106 ANA Thought Leaders 118 Conference Sponsors 124 Exhibitors 131 Attendees (by name) 132 Attendees (by company) 176 About the ANA 216 2015 ANA Masters of Marketing Conference :: 3 Letter from ANA’s President and CEO Welcome to the 2015 ANA Masters of Marketing Annual Conference! On behalf of the ANA staff and our board of directors, I would like to sincerely thank you for joining us. This event, the highlight of our calendar, brings together the industry’s top CMOs and thought leaders to engage with each other and share the latest insights, innovations, and best practices in an atmosphere conducive to collaboration. The ANA’s mission is to provide leadership that advances marketing excellence and shapes the future of the industry. The bedrock of marketing excellence is great content — a staple of the Masters of Marketing. During this year’s event, you will learn from, and be inspired by, innovative companies that are rewriting the marketing playbook, including Airbnb, Mondele-z International, Progressive Casualty Insurance, Lyft, AT&T Mobility, Calvin Klein, Harley-Davidson, McDonald’s, TD Ameritrade, and GE. This year’s range of topics will provide rich insight into how senior brand marketers are creatively using traditional and digital marketing tools, evolving tech nologies, content, and data to reach today’s distracted consumers and expand their brands. Of course, brand growth cannot be achieved by merely marketing to consumers. You will hear how brands are involving consumers in campaigns and through unique brand experiences. 4 :: 2015 ANA Masters of Marketing Conference Our program would not be complete without some fun and relaxation. We have a superb series of events and entertainment to make this a memorable and enjoyable conference experience, including: • Opening night dinner, sponsored by A+E Networks, with entertainment provided by Universal Music Group • Thursday night dinner and entertainment, sponsored by iHeartMedia, with a special performance by Grammy Award winner Seal • Thursday After Hours Speakeasy, presented by Mashable • Evening of Passion, Purpose, and Performance, presented by Meredith and Westwood One, with special performances by Tony Award winner Jessie Mueller and Grammy-nominated recording artist Leona Lewis • Fitness run/walk • Golf and tennis tournaments • CMO Roundtable, sponsored by Starcom USA • Afternoon Tea with The Internationalist 1000 and the ANA Also, be sure to take advantage of our new ANA Event app, powered by DoubleDutch. It’s your ticket to the full conference agenda, event-only social networking, and much more. We hope that you have an absolutely wonderful time. We will do everything we can to make this a productive and enjoyable event for you. Regards, Bob Liodice President and Chief Executive Officer ANA 2015 ANA Masters of Marketing Conference :: 5 Letter from ANA’s Washington, D.C., Office The ANA’s Washington, D.C., office works to protect the rights of advertisers and marketers to communicate with consumers. We actively oppose efforts by the government to tax, ban, or otherwise restrict advertising and marketing. We function as a key intermediary between the advertising and marketing community and Congress, federal agencies, state legislatures, and the courts. We strive to educate policymakers at all levels on the benefits of advertising to the economic health of the nation and their states. Our major accomplishments so far in 2015 include: • Taking a leadership role in opposing legislation in both the U.S. House and Senate that would restrict the full deductibility of advertising costs, as well as in opposing state ad tax proposals in California, Illinois, North Carolina, and Pennsylvania • Expanding and strengthening the Digital Advertising Alliance self-regulatory program for online behavioral advertising, including introducing new guidelines for mobile marketing • Fighting a seriously flawed data breach bill in the Illinois General Assembly that, for the first time, targets marketing and geolocation data • Working with Congress to support language that prohibits the Interagency Working Group on Food Marketed to Children from publishing its exceptionally restrictive guidelines for food, beverage, and restaurant marketing unless it first conducts a cost/benefit analysis 6 :: 2015 ANA Masters of Marketing Conference • Continuing to keep a spotlight on the progress of ICANN’s top-level domain program to protect the trademark rights of brand-holders as new domain names are rolled out • Conducting a series of every-other-month webinars on important legal and regulatory issues • Producing a highly rated Advertising Law and Public Policy Conference, featuring key government and industry speakers To ensure that we continue to effectively represent your interests in Washington, we need to hear about the advertising and marketing issues that affect how you do business. Please have your legal and government relations professionals reach out to us so we can work together to protect your bottom line. We can be contacted at 2020 K Street, NW, Suite 660, Washington, DC 20006, by phone at 202.296.1883, or by email at [email protected]. Regards, Daniel L. Jaffe Group Executive Vice President ANA 2015 ANA Masters of Marketing Conference :: 7 Major Initiatives from the ANA Washington Office Ad Taxes The current tax deduction for advertising costs faces the most serious threat in Congress that we have seen in several decades, in the context of overall corporate tax reform. For the first time in history, draft proposals in both the Senate and the House tax committees were put forward that would seriously restrict the ad deduction. Marketers would be allowed to deduct only 50 percent of their ad spending in the first year and be required to amortize the remaining 50 percent over the next 10 years in the House bill and five years in the Senate bill. A revenue estimate on the 10-year proposal concluded that advertisers would spend at least $169 billion in increased taxes over that period. We also face a shorter-term risk of being used as a potential “pay-for” because the revenue estimates on ad taxes will make us a funding target for major government initiatives that need substantial financial support. The ANA has been actively involved in responding to these threats. We are a founding member of The Advertising Coalition, which has held more than 30 “grassroots” meetings over the past couple of years to help educate key members of Congress on the importance of advertising to their districts. We provided the majority of funding for an update of the IHS Global Insight study, which provides economic evidence of the importance of advertising in every state and congressional district in the country. We have also taken the lead this year in opposing state ad tax threats in California, Illinois, North Carolina, and Pennsylvania. Food and Beverage Marketing We are continuing to work with our friends in Congress to ensure that the Interagency Working Group (IWG), comprised of four federal agencies (the FTC, CDC, FDA, and USDA), cannot issue its final guidelines for advertising to children without first conducting a complete cost/benefit analysis. The IWG proposal would have seriously restricted the marketing of a wide array of food, beverage, and restaurant products. This language restricting the IWG was included in the 2011 budget, and we have been successful in getting the restriction included in subsequent funding bills each year. We are working with other industry groups to preserve it in the funding bill for next year. In June, the City and County of San Francisco passed two ordinances which impose serious restrictions on advertising for “sugar-sweetened beverages.” Several industry groups have filed a lawsuit in federal court challenging these ordinances on First Amendment grounds. The ANA plans to file a “friend of the court” brief supporting these lawsuits. 8 :: 2015 ANA Masters of Marketing Conference Privacy, Online Behavioral Advertising, and Data Security This year has seen a major ramping-up of concern about privacy and data security issues. We have substantially expanded the efforts of the Digital Advertising Alliance to ensure that high standards for consumer privacy and transparency regarding interest-based advertising are addressed and enforced. The program is now underway in the U.S. and in 31 other countries, including Canada and throughout Europe. The program was also expanded to cover mobile media. Working with other industry groups, we made a major push for federal data security/ data breach legislation that would pre-empt the 47 inconsistent and overlapping state laws now on the books. The Data Security and Breach Notification Act (H.R.1770) was approved by the House Energy and Commerce Committee on April 15 on a party-line vote. The sponsors and leadership are working to build bipartisan support for the bill, and we are hopeful that the legislation will reach the House floor this year. In the meantime, we continue to oppose worrisome changes in state data breach laws. The most serious proposal is a bill in Illinois, which would, for the first time, target marketing and geolocation data. Working with a broad coalition of industry groups, we convinced the Illinois governor to issue an amendatory veto to remove the most onerous parts of the bill. We have worked to convince the Illinois General Assembly not to override the veto. It is also clear that the privacy concerns of policymakers and consumers have moved far beyond online behavioral advertising. There are growing fears that federal laws protecting the security of health and credit information can be subverted or circumnavigated by data brokers or other entities. Also, in the growing world of the Internet of Things, where everything from cars to toothbrushes to refrigerators are collecting and sharing information, privacy concerns are greatly increasing. We are working with our DAA partners and other industry groups to develop a strategy to address the expanding universe of privacy issues raised by the Internet of Things, addressable TV, and other new technological developments. ICANN The ANA has taken a primary leadership role for several years in focusing a spotlight on the serious unresolved problems with ICANN’s plan for a virtually unlimited expansion of generic TLDs. We continue to actively monitor this area and alert our members to the importance of protecting their brands through ICANN’s Trademark Clearinghouse. We recently filed comments in opposition to a proposal from the ICANN board to dramatically increase the amount of influence the Government Advisory Committee has within ICANN. For more information on our advocacy efforts, visit www.ana.net/advocacy. 2015 ANA Masters of Marketing Conference :: 9 Agenda *Open to ANA Members only **Open to ANA Member Representatives only ***Limited Capacity Wednesday, October 14, 2015 1:00 p.m. Registration Opens 2:00 p.m. Pre-Conference Workshops • Creating a Business-Driven Content Strategy • Building Brands Through Customer Experience • Make Love, Not Ads: How New-World Brand Connections Are Beating Old-World Advertising • Mobile Accelerator Workshop Grand Ballroom (7A–8B) 6:30 p.m. Let’s Get Connected Welcome Reception Falls Pool Deck 7:30 p.m. Opening Night Dinner Palms Ballroom 9:45 p.m. Post-Reception Crystal Ballroom (H, J1-J2) Central Atrium Sponsored by BrightLine Sponsored by A+E Networks Entertainment provided by Universal Music Group Sponsored by Yext Thursday, October 15, 2015 7:00 a.m. Breakfast Palms Ballroom Sponsored by AOL Christian Kugel Vice President, Consumer Analytics AOL 8:00 a.m. General Session Bob Liodice Cypress Ballroom 8:30 a.m. Jeff Charney Cypress Ballroom 9:15 a.m. Dana Anderson Cypress Ballroom 9:45 a.m. Networking Coffee Break 10:15 a.m. General Session Resumes Bradley Jakeman Cypress Ballroom 10:45 a.m. Kira Wampler Cypress Ballroom 11:30 a.m. Mark-Hans Richer Cypress Ballroom President and CEO ANA Chief Marketing Officer Progressive Casualty Insurance Co. Senior Vice President and Chief Marketing Officer Mondele-z International Sponsored by Investor’s Business Daily Cypress Ballroom Foyer President, Global Beverage Group PepsiCo, Inc. Chief Marketing Officer Lyft Chief Marketing Officer Harley-Davidson 10 :: 2015 ANA Masters of Marketing Conference *Open to ANA Members only 12:15 p.m. **Open to ANA Member Representatives only ***Limited Capacity Luncheon presented by Google Matt Lawson Director of Performance Ads Marketing Google Palms Ballroom 2:15 p.m. General Session Resumes Ongoing Networking Coffee Break 2:30 p.m. John Weston Cypress Ballroom 3:15 p.m. Melisa Goldie Cypress Ballroom 4:00 p.m. Adjournment 5:30 p.m. ANA Members-Only Business Meeting/Reception* Sponsored by Active International Grand Ballroom (4–6) 6:30 p.m. Reception Falls Pool Deck 7:30 p.m. Dinner and Entertainment Palms Ballroom 9:45 p.m. Casino Night Post-Reception Crystal Ballroom (H, J1-J2) 11:30 p.m. After Hours Speakeasy*** Hawk's Landing Steakhouse & Grille Cypress Ballroom Cypress Ballroom Foyer Sponsored by The New York Times Chief Marketing Officer Mayo Clinic Chief Marketing Officer Calvin Klein, Inc. Sponsored by Yahoo! Sponsored by iHeartMedia Featuring a Special Performance by Seal Sponsored by Mashable Friday, October 16, 2015 6:00 a.m. Fitness Run/Walk Hawk’s Landing Golf Club 7:00 a.m. Breakfast Palms Ballroom Sponsored by USPS James P. Cochrane Acting Chief Marketing and Sales Officer and Executive Vice President United States Postal Service 8:00 a.m. General Session Cypress Ballroom 8:15 a.m. Linda Boff Cypress Ballroom 9:00 a.m. Jonathan Mildenhall Cypress Ballroom 9:30 a.m. Networking Coffee Break Executive Director, Global Branding GE Chief Marketing Officer Airbnb, Inc. Cypress Foyer Sponsored by AT&T AdWorks 2015 ANA Masters of Marketing Conference :: 11 Agenda 10:00 a.m. *Open to ANA Members only **Open to ANA Member Representatives only ***Limited Capacity General Session Resumes Loren Angelo Cypress Ballroom 10:45 a.m. Robert Lynch Cypress Ballroom 11:30 a.m. David Christopher Cypress Ballroom Ongoing Networking Coffee Break Sponsored by Newspaper Association of America Palms Ballroom Foyer 12:15 p.m. CMO Roundtable Luncheon Palms Ballroom Director, Marketing Audi of America Brand President and Chief Marketing Officer Arby’s Restaurant Group, Inc. Chief Marketing Officer AT&T Mobility Sponsored by Starcom Suzanne Vranica Advertising Editor, The Wall Street Journal John Costello President of Global Marketing and Innovation, Dunkin’ Brands, Inc. Marc de Swaan Arons Chief Marketing Officer, Millward Brown Vermeer Jerri DeVard Senior Vice President and Chief Marketing Officer, ADT Corp. Lisa Donohue Chief Executive Officer, Starcom USA Deborah Wahl Senior Vice President and Chief Marketing Officer, McDonald’s USA, LLC 12:15 p.m. Golf Tournament in Partnership with LPGA 12:15 p.m. Tennis Tournament 2:30 p.m. Afternoon Tea with The Internationalist 1000 and the ANA Deborah Malone Hawk’s Landing Golf Club Tennis Courts Crystal Ballroom (G1–G2) Founder, The Internationalist Russell Findlay Head of Marketing, Hiscox Lori Folts Head of Marketing Communication (Americas), DHL Express Americas Johann Freilinger Head of Marketing and Communications, SAP XM Lee Nadler Director/Marketing Communications Manager, MINI USA Alexander Sneen Global Marketing Director, Finlandia and Chambord, Brown-Forman 5:45 p.m. ANA Member Representatives Reception** 12 :: 2015 ANA Masters of Marketing Conference Grand Ballroom (4–6) *Open to ANA Members only **Open to ANA Member Representatives only ***Limited Capacity 6:30 p.m. Reception Falls Pool Deck 8:00 p.m. Evening of Passion, Purpose, and Performance Palms Ballroom (Sago/Sabal) Sponsored by AudienceXpress Sponsored by Meredith and Westwood One Special Performances by Jessie Mueller and Leona Lewis 10:00 p.m. Post-Reception/Silent Auction to Benefit CARE® Palms Foyer Sponsored by Meredith Saturday, October 17, 2015 7:30 a.m. Breakfast Cypress Ballroom Sponsored by Time Inc. Beth Kowitt Senior Writer Fortune Robert Lynch Brand President and Chief Marketing Officer Arby’s Restaurant Group, Inc. Ongoing Networking Coffee Break 8:30 a.m. General Session Cypress Ballroom 8:45 a.m. Denise Karkos Cypress Ballroom 9:15 a.m. John W. Beeder Cypress Ballroom Chief Marketing Officer TD Ameritrade Holding Corp. President and Chief Operating Officer American Greetings Corp. Cypress Ballroom Foyer Kristen Cavallo President Mullen Lowe Boston 10:00 a.m. Robert Tas Cypress Ballroom 10:30 a.m. Tony Ambroza Cypress Ballroom 11:15 a.m. Conference Adjournment Chief Marketing Officer Pegasystems, Inc. Senior Vice President of Marketing Carhartt, Inc. 2015 ANA Masters of Marketing Conference :: 13 Map 8B 7B FALLS POOL 4 8A BA GR LL AN RO D OM 7A 5 G2 CR YS TA L G1 REGISTRATION 6 MAIN HOTEL HAWKS LANDING 14 :: 2015 ANA Masters of Marketing Conference BA LL H J1 J2 RO OM 2 SA GO BA PA LL LM RO S OM RO YA L CA NA RY SA BA L CYPRESS BALLROOM 2015 ANA Masters of Marketing Conference :: 15 Speakers Thursday :: 7:00 a.m. Insights into Action. Best Practices in Content Marketing Christian Kugel Content marketing is a priority for brands, but the question is how to create content that is memorable, sharable, and measurable. Join Christian Kugel as he shares the culmination of three years of research at AOL into what drives successful content marketing programs. Learn techniques and tools for creating programs that emotionally resonate with audiences, understand why people use and engage with content, and uncover how content marketing can create a new depth of consumer engagement. Vice President Consumer Analytics AOL Christian Kugel oversees AOL’s market research and sales research teams, and is responsible for infusing the voice of the consumer into the organization and developing new advertising ROI solutions. Prior to joining AOL, he was senior vice president, strategy and innovation at Vivaki, where he worked with senior leadership to navigate new data and research challenges posed by emerging media. Before Vivaki, Mr. Kugel served as senior vice president at Denuo, where he created Searchlight, a proprietary research and consulting tool that measures the degree and influence of conversations and recommendations among groups of consumers. He won the Best Overall Research award from ESOMAR Global Congress 2014, and was recently recognized by the Advertising Research Foundation as Member Ambassador of the Year. Mr. Kugel earned a bachelor’s degree in advertising from the University of Texas at Austin. 16 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 17 Notes 18 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 19 Speakers Thursday :: 8:30 a.m. A Rebellion in the Insurance Industry Jeff Charney Not a presentation for the faint of heart. Progressive Chief Marketing Officer Jeff Charney engages his audience and tests their ability to stay ahead of the times. Sure, he’ll talk about how he’s transformed Progressive’s brand icon, Flo, but he’ll also catapult outside of Progressive’s walls and transform how marketers think about marketing. Mr. Charney will explore today’s “new marketer” and what it takes to succeed in the lightning-fast marketing world — whether the budget is $500 or $5 million. Find out how to evolve as a “programmer” or get left behind. Chief Marketing Officer Progressive Casualty Insurance Co. As “Master of Disruption” at Progressive Insurance, Jeff Charney has set out to prove you can run a marketing operation the same way you run a Hollywood studio. Blending art and science, he has brought to life a series of characters that live through plot twists, set changes, and spinoffs that are chosen carefully to drive business results. A fan of outcreating vs. outspending his competition, Mr. Charney encourages the kind of bravery and risk-taking that won him “Marketer of the Year”: Brand Genius from Adweek. He has also been named one of the most creative people in business by both Fast Company and Advertising Age. Previously, Mr. Charney was chief marketing officer at Aflac, QVC, and Homestore.com (formerly Move.com). 20 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 21 Notes 22 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 23 Speakers Thursday :: 9:15 a.m. Organizing for Growth “Moai” is an Okinawan term for a circle of people who purposely meet up and look out for one another. So what does Moai have to do with reorganizing for growth in this highly challenging environment? How can it possibly help when you’re an 800-pound gorilla living in a unicorn world? Find out when Dana Anderson recounts the lessons learned by the Growth Team at Mondele-z. Dana Anderson Senior Vice President and Chief Marketing Officer Mondele-z International Dana Anderson is redefining the future of marketing at Mondele-z International, where she oversees agency relations, brand equity, brand strategy, marketing capabilities, media, and digital. Ms. Anderson joined Mondele-z International when it was created in 2012 as senior vice president of marketing communication and strategy, a title she’d held at Kraft Foods. Prior to Kraft, she worked at some of Chicago’s leading ad agencies. She is one of Ad Age’s “100 Most Influential Women in Advertising,” on the Forbes list of Top 50 CMOs, and a top innovator according to Brand Innovators and PR Week. A gifted public speaker, Ms. Anderson is the reigning Woman of the Year (AWNY) and the 2014 Advertising Person of the Year (Ad Club of New York), and is on the boards of the ANA and the Twitter Influence Council. 24 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 25 Notes 26 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 27 Speakers Thursday :: 10:15 a.m. Designing for Disruption Darwin said it’s not the fittest, but most adaptable to change that survives. So how adaptable to change is your organization? At a time when it’s never been easier to reach consumers but harder than ever to connect with them, Brad Jakeman answers fundamental questions on the role of marketing in an age of disruption, and shares insights from his experiences as leader of eight of PepsiCo’s 22 billion-dollar brands and from working at some of the world’s most renowned companies. Bradley Jakeman President, Global Beverage Group PepsiCo, Inc. Brad Jakeman, named 2015 “Advertising Person of the Year” by the Ad Club of New York, oversees global category strategy, brand building, design, advertising, marketing, innovation, and branded content for PepsiCo’s global portfolio of beverages. He has led multiple first-ever branding and marketing initiatives for PepsiCo beverages worldwide and created the brand’s Design & Innovation Center; its designers have won more than 50 of the industry’s most prestigious design awards. Prior to joining PepsiCo, Mr. Jakeman was executive vice president, chief creative officer, and chief marketing officer for Activision Blizzard Inc., the world’s largest videogame and interactive entertainment company, and executive vice president of marketing at Macy’s. His first client-side role was as managing director of global advertising at Citigroup in New York. He is a board member of the Ad Council, the Advertising Club of New York, and the ANA. Mr. Jakeman holds a bachelor’s degree in mass communication and psychology from Macquarie University, Sydney. 28 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 29 Notes 30 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 31 Speakers Thursday :: 10:45 a.m. On Being Disruptive The most successful marketers don’t wait for disruption to happen to them — they disrupt their companies, their organizations, and their approaches, intelligently and effectively. Learn from Kira Wampler, who’s been accused of being disruptive more than a few times, as she shares how to successfully disrupt categories from personal finance to photography and real estate to transportation. Kira Wampler Chief Marketing Officer Lyft Kira Wampler leads Lyft’s brand strategy, growth, communications, and consumer engagement efforts. She joined the rideshare company in December 2014, bringing more than 20 years of marketing and product leadership and having built great consumer experiences and accelerated business growth across a wide variety of industries. Prior to Lyft, Ms. Wampler was chief marketing officer at the real estate marketplace Trulia, where she launched the company’s first-ever national marketing campaign and led all consumer product and marketing efforts. Before Trulia, she served as vice president of marketing at Lytro, where she oversaw marketing, product, sales, and international growth while building a new category from the ground up. She also spent six years at Intuit in a variety of brand, performance marketing, and leadership positions. 32 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 33 Notes 34 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 35 Speakers Thursday :: 11:30 a.m. Fake Fight: Millennials vs Boomers Mark-Hans Richer Chief Marketing Officer Harley-Davidson How does marketers’ usual obsession with youth not cause them to lose sight of other generational opportunities? Is growth really owned by only one generation? And are “generations” even a meaningful concept for marketers, or just shorthand for journalists? Join Mark-Hans Richer, chief marketing officer at Harley-Davidson, as he discusses his company’s approach to these questions and answers how a legendary brand so successful with one generation of customers can become equally successful with another without losing its traditional customer foundation. Mark-Hans Richer has global responsibility for Harley-Davidson’s go-tomarket customer strategies and customer-centric operational capabilities. Beyond traditional marketing areas, this includes motorcycle product planning, sustainability, retail experience, service, systems, logistics, and revenue-generating areas such as Harley-Davidson e-commerce, the Harley Owners Group, and the Harley-Davidson Museum. Mr. Richer was named a 2014 “Industry Leader of the Year” by Powersports Business, and in 2013 received the Bessie Stringfield Award from the American Motorcycle Association for expanding motorcycling to new, diverse audiences. Prior to joining Harley-Davidson as chief marketing officer in 2007, Mr. Richer held numerous marketing and advertising positions at General Motors. In 2006, he was inducted into the American Advertising Federation’s Hall of Achievement for high-impact, non-traditional marketing approaches that received two Cannes Gold Lions, among other recognitions. He started his career at DDB Chicago. 36 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 37 Notes 38 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 39 Speakers Thursday :: 12:15 p.m. Micro-Moments: The New Battleground for Brands Matt Lawson Director of Performance Ads Marketing Google Mobile has fragmented the consumer journey into many short bursts of interaction — some transactional, some educational, and some of everything in between. The nature (and the number!) of these digital moments require marketers to fundamentally rethink how they understand, reach, and meaningfully engage people on their journeys, moment after moment. Join Matt Lawson, director of performance ads marketing at Google, as he shares consumer insights about the “micro-moments” shaping today’s consumer journey and examples of brands which have had success catering to this new behavior. Matt Lawson is responsible for a broad portfolio of ads products, including search, shopping, display, and analytics. Prior to joining Google, Mr. Lawson was the vice president of marketing at Marin Software, a leading platform for digital advertising management, and held a variety of executive roles at Coremetrics, one of the early innovators in web analytics. Mr. Lawson’s passion for evangelizing digital marketing best practices has resulted in regular speaking engagements at Ad:Tech, Clickz Live, and SES, as well as numerous articles on both Search Engine Land and the Inside AdWords blog. 40 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 41 Notes 42 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 43 Speakers Thursday :: 2:30 p.m. Maintaining a Global Leadership Position John Weston Chief Marketing Officer Mayo Clinic For the past 150 years, the nonprofit Mayo Clinic has defined its health care brand through word of mouth — the experience of every patient and the stories those patients have shared with others about their Mayo experience. This is not enough, however, to maintain Mayo Clinic’s position as a leading global brand. John Weston shares how Mayo Clinic is “all in,” aggressively using digital targeted marketing, social media, earned media, and thought leadership to find compelling ways to tell the Mayo Clinic story in an increasingly undifferentiated, cluttered, and confusing health care marketplace. John Weston was appointed chief marketing officer for Mayo Clinic in July 2013. He began his career at Mars, Inc., where he held positions in strategic planning, product marketing, sales management, and business development. He conducted management strategy and market development consulting in the consumer products and financial services industries. Mr. Weston led the marketing, communications, strategic planning, sales management, and business development for FedEx Freight. Just prior to joining Mayo Clinic, he was the chief marketing and corporate development officer for a private equity and valuation firm in Los Angeles. Mr. Weston has graduate degrees from Brigham Young University and UCLA. 44 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 45 Notes 46 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 47 Speakers Thursday :: 3:15 p.m. Reinvention: How a 47-Year-Old Iconic Global Brand Has Gone Back to Its Past to Grow Its Future Melisa Goldie Chief Marketing Officer Calvin Klein, Inc. From stopping traffic in Times Square to generating controversy and buzz, Calvin Klein has long lived in the cultural moment. But as the brand approached middle age, it struggled to remain relevant in a world of disrupted consumer behavior and loyalty. Chief marketing officer Melisa Goldie will tell the story of the brand’s reinvention and growth in its new cultural moment, one where digital-first is the new normal. She will share insights behind the company’s latest campaign, featuring Justin Bieber, and how it’s working to create a new generation of brand evangelists. Melisa Goldie oversees all global consumer-facing marketing initiatives for Calvin Klein, Inc., the iconic $8 billion lifestyle brand. Ms. Goldie is responsible for consumer engagement, media planning and buying, public relations, and social media across Calvin Klein’s owned and licensed businesses. She also leads the company’s in-house ad agency and creative studio. Hired by the company’s founder in 2001, Ms. Goldie has risen through the organization, first as a key member of Mr. Klein’s team, before ultimately assuming his role as the brand’s creative marketing leader. She began as vice president of broadcast and print production for CRK Advertising and in 2009 was named the company’s executive vice president and chief creative officer. Ms. Goldie was appointed chief marketing officer in October 2014. 48 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 49 Notes 50 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 51 Speakers Friday :: 7:00 a.m. Increasing Direct Mail’s Potential and Impact Using Technology James (Jim) P. Cochrane Acting Chief Marketing and Sales Officer and Executive Vice President United States Postal Service How is the role of direct mail evolving as media consumption trends change? How does direct mail amplify your digital technology investments? Join USPS’ Jim Cochrane as he discusses what’s possible by merging mail with technology, data, and digital, and even automation, measurement, and campaign optimization. He’ll also demonstrate how USPS is pushing direct mail to be more targeted, predictable, behaviorally-based, and seamlessly integratable than ever before. Reporting to the Postmaster General, Jim Cochrane is responsible for all USPS domestic and international product marketing, development, and management. He is also responsible for the pricing, channel access, global business, sales, and stamp services organizations. Prior to being named chief marketing and sales officer this year, Mr. Cochrane served as USPS’ chief information officer and executive vice president, where he oversaw the integration of technology and innovation in operations. In his 41-year postal career, Mr. Cochrane has served in a variety of roles, including vice president, product information, where he led innovations in technologies and tracking systems (including the Intelligent Mail barcode and Intelligent Mail package barcode) and increased the business intelligence they provide; vice president, product visibility and operational performance; vice president, ground shipping; associate vice president, marketing and strategy, for the expedited package services strategic business unit; and associate vice president, sales, for the former Northeast region, where he was responsible for commercial sales of $12 billion annually. 52 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 53 Notes 54 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 55 Speakers Friday :: 8:15 a.m. From Jet Engines to GIFs: Why GE Moves First GE prides itself on being an innovator in both business and marketing, and being first is part of the company’s core DNA. The diversified infrastructure and financial services giant is relentless in its pursuit of early adoption and deliberate experimentation with all forms of marketing — emerging platforms, technology, media, and storytelling. GE’s global brand marketing leader Linda Boff shares how unapologetically being out in front has paid off for the iconic brand. Linda Boff Executive Director, Global Branding GE Linda Boff is responsible for GE’s global advertising, digital and content marketing, and brand, experience, sponsorship, and design strategies. Previously, Ms. Boff was chief marketing officer at iVillage Properties, part of NBC Universal. She joined GE in early 2004 with 18 years of experience in marketing, advertising, and communications, including senior roles at Citigroup, the American Museum of Natural History, and Porter Novelli. Ms. Boff is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year, and a 2012 Media Maven. She is on the board of Partnership with Children, a NYC-based organization which provides social support to 5,000 hard-to-reach schoolchildren. Ms. Boff is also on the Ad Council’s Executive Committee and is a member of Digital 50. She earned a B.A. in political science and psychology from Union College. 56 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 57 Notes 58 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 59 Speakers Friday :: 9:00 a.m. Behind the Rise of a Super Brand In just seven years Airbnb has grown from three Airbeds in an apartment in San Francisco to one of the world’s most valuable private companies. With more than one million homes and 40 million guests in 191 countries across 32,000 cities, Airbnb is without doubt a 21st-century company. Chief marketing officer Jonathan Mildenhall will share strategic and creative insights on how Airbnb’s marketing agenda has helped propel the company to the status of the world’s first community-driven super brand. Jonathan Mildenhall Chief Marketing Officer Airbnb, Inc. Jonathan Mildenhall joined Airbnb in June 2014, and says he has never worked harder or smarter or felt more creative. As chief marketing officer, his job is to create the most pre-eminent 21st-century super brand marketing organization, which he intends to do by inventing “a whole new playbook.” Mr. Mildenhall joined Airbnb from Coca-Cola, where he was vice president of global advertising strategy and creative. He led the introduction of the global marketing platform “Open Happiness,” which contributed to Coke’s most profitable growth period in 20 years. It became Coke’s mostawarded marketing platform, snaring the 2013 Creative Marketer of the Year award at the Cannes Lions Festival. Mr. Mildenhall started his career at McCann-Erickson and over 15 years rose rapidly through the London ad industry, working at some of the world’s most respected creative agencies, including BBH, Lowe Howard Spink, Howell Henry, TBWA, and Mother before joining Coke. 60 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 61 Notes 62 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 63 Speakers Friday :: 10:00 a.m. The Power of Challenging At Audi, Loren Angelo has been responsible for transforming the brand from a niche player to a premium brand through Super Bowl ads, strategic partnerships, and dynamic publicity stunts. Join Mr. Angelo as he candidly discusses the challenger approach he has taken with Audi in building the brand in America — elevating awareness, consideration, and opinion levels to double-digit growth in the past seven years. Loren Angelo Director, Marketing Audi of America Loren Angelo oversees Audi’s U.S. brand strategy, advertising and media development, retail marketing, experiential programs and partnerships, CRM, and branded entertainment, and the Audi social media strategy. He is also responsible for aligning the brand strategy of Audi of America with global AUDI AG brand priorities. Mr. Angelo led innovative brand marketing for launches of key new Audi models in the U.S. and developed important marketing relationships for the Super Bowl, the Emmys, and the Iron Man film franchise. Mr. Angelo joined Audi of America in 2008 as communications and advertising manager. He was promoted to general manager of brand marketing in 2010 and to director of marketing in 2013. Prior to Audi, he worked for seven years at the New York advertising agency Merkley & Partners. 64 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 65 Notes 66 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 67 Speakers Friday :: 10:45 a.m. Moving to an Exceptionally Successful Organization One law of marketing for every brand is to show how you’re different. Standing out is nothing new. What is new is how companies leverage their differences. As Arby’s Chief Marketing Officer Rob Lynch tells the restaurant chain’s success story of the past year, he acknowledges what made it successful in the first place (premium roast beef) and how that heritage drove the core of Arby’s big difference in the marketplace (nine kinds of meats). Robert Lynch Brand President and Chief Marketing Officer Arby’s Restaurant Group, Inc. Rob Lynch leads all research and development, new product innovation, brand marketing and positioning, advertising creation, and media planning and delivery for the Arby’s brand. He also serves as president of the Arby’s Franchise Association. Since joining Arby’s in 2013, Mr. Lynch has been a key contributor to the Arby’s brand turnaround, with its best sales year in the brand’s 50-year history in 2014 and same-store sales growth exceeding industry rates. Previously, Mr. Lynch was a senior business leader for brands and companies including Procter & Gamble, The HJ Heinz Co., and Yum! Brands, where he served as vice president of brand marketing at Taco Bell. He was part of the Taco Bell marketing team that won Ad Age’s 2013 Marketer of the Year award. 68 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 69 Notes 70 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 71 Speakers Friday :: 11:30 a.m. The Next Generation of Wireless Services David Christopher leads marketing for AT&T Mobility, an organization at the forefront of the mobile revolution. He will outline how AT&T thinks about growth for the next generation of wireless services and the steps AT&T is putting in place to meet customer demands. David Christopher Chief Marketing Officer AT&T Mobility David Christopher leads all marketing for AT&T’s wireless business. He also directs marketing for AT&T Digital Life, the company’s prepaid brands Cricket Wireless and GoPhone, and the AT&T Developer Program. Previously, Mr. Christopher served as chief marketing officer for AT&T’s mobility and consumer markets, and he served as vice president of product management for AT&T’s legacy mobility brand Cingular Wireless. Before joining AT&T, he worked at Palm, Apple Computer’s Claris division, and Sara Lee Corp. Mr. Christopher is vice chairman of the board of the Ad Council, is on the Facebook and Twitter Client Councils, and is a member of the Marketing 50. In 2014, he was named to Forbes magazine’s 50 Most Influential CMOs list. He earned a bachelor’s degree from the University of Virginia and an M.B.A. from the Kellogg School at Northwestern University. 72 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 73 Notes 74 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 75 Speakers Friday :: 12:15 p.m. CMO Roundtable: The Power of Data-Driven Insights Marketers have never before had so much access to so much data. Data has great potential to improve marketing and ROI. But the risk of data overload is very real, and confusion abounds on how best to leverage and manage data. This session will provide a deep dive on the power of data-driven insights and cover issues such as developing business-building ideas from data, managing data internally, data protection/ownership, and working with partners for optimizing the use of data. Suzanne Vranica has 15 years’ experience at the Wall Street Journal (WSJ) covering marketing and the inner workings of Madison Avenue. She also heads up a web vertical launched by the WSJ called CMO Today. The vertical has a full-time staff dedicated to breaking news and analysis on the most important developments in the advertising business. Designed for marketing executives and specialists, CMO Today defines what matters — and what doesn’t — in the chaos of today’s marketing business. Ms. Vranica also makes frequent appearances on a wide range of media outlets such as Good Morning America and CBS This Morning to discuss advertising topics. John Costello has global responsibility for Dunkin’ Donuts and BaskinRobbins advertising; marketing; consumer engagement; digital, mobile, and social marketing; and consumer and business intelligence. He also oversees research and product development, the culinary team, and retail channel development efforts for both brands globally. One of the early pioneers of omnichannel marketing, Mr. Costello has served as the executive vice president of merchandising and marketing at The Home Depot, senior executive vice president at Sears, chief global marketing officer at Yahoo!, and president and chief operating officer at Nielsen Marketing Research U.S. He began his career at P&G, where he held a number of senior marketing and brand management positions. Mr. Costello was named one of the 30 Most Influential People in Marketing by Ad Age, one of the Top 50 Marketers by Adweek, one of the Top 10 Merchants by DSN Retailing Today, and was elected to the Retail Advertising Hall of Fame. He was past chairman of both the ANA and The Advertising Council. Suzanne Vranica Advertising Editor The Wall Street Journal John Costello President Global Marketing and Innovation Dunkin’ Brands, Inc. Marc de Swaan Arons Chief Marketing Officer Millward Brown Vermeer Marc de Swaan Arons, an acknowledged global marketing leadership thought leader, co-authored the 2014 Harvard Business Review article “The Ultimate Marketing Machine” and the best-selling marketing book The Global Brand CEO. Mr. de Swaan Arons co-founded EffectiveBrands in 2001 following a successful career with Unilever. EffectiveBrands merged with Millward Brown Optimor in June 2014 to become MB Vermeer. As part of WPP and Millward Brown, MB Vermeer is a member of the world’s largest network of advertising and marketing consultancies. At MB Vermeer, Mr. de Swaan Aarons spearheads the Marketing2020 initiative, an ongoing project with contributions from more than 10,000 global marketers. He serves as a volunteer on the board of The Andrew Glover Program. 76 :: 2015 ANA Masters of Marketing Conference Speakers Jerri DeVard leads ADT’s marketing efforts across the residential, business, and health business units. She is responsible for all strategic, operational, and financial aspects of the company’s integrated marketing programs, including brand, advertising, digital, communications, lead generation, pricing, competitive intelligence, and sponsorships. Before joining ADT in March 2014, Ms. DeVard served as Nokia’s first chief marketing officer. As a member of Nokia’s executive committee, she oversaw all global and local marketing, advertising, brand management, insights, retail, partnerships, and sponsorship activities for consumer and small business. Ms. DeVard currently serves on the board of directors for Belk Stores. Lisa Donohue drives a true next-generation media agency focused on the convergence of media, technology, and creativity to enable the design of unique human experiences in the one-to-one era of marketing, at scale, with impressive results. Under Ms. Donohoe’s leadership, Starcom has exceeded challenges on behalf of the world’s leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg Co., Kraft Heinz, Procter & Gamble, Samsung, and Visa. She has driven Starcom’s industryleading digital offering and invested heavily in the agency’s Data & Analytics practice. Since becoming chief executive officer in 2009, Ms. Donohue has led Starcom to be the most-awarded media agency in the country. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, and Media Network of the Year at the Cannes Lions International Festival of Creativity. Deborah Wahl, a 25-year marketing industry veteran, joined McDonald’s in her current role in March 2014. As a member of McDonald’s U.S. leadership team, Ms. Wahl is involved in the development of the company’s growth strategies and overall brand positioning. She oversees execution of fully integrated marketing plans and partnerships with franchisees, suppliers, and agency partners. Previously, Ms. Wahl was senior vice president and chief marketing officer of home builder PulteGroup Inc., and worked in the automotive industry with brands such as Lexus, Toyota, and Ford. Ms. Wahl serves on the boards of the ANA, InForum Michigan, and Henry Ford Health Systems – West Bloomfield Hospital. In 2007, she was named by Fortune magazine as one of four women to watch in business. Jerri DeVard Senior Vice President Chief Marketing Officer ADT Corp. Lisa Donohue Chief Executive Officer Starcom USA Deborah Wahl Senior Vice President Chief Marketing Officer McDonald’s USA, LLC 2015 ANA Masters of Marketing Conference :: 77 Notes 78 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 79 Notes 80 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 81 Speakers Friday :: 2:30 p.m. Marketers around the World Reshaping the Future of Marketing Industry leaders who hail from the U.S. and elsewhere are reshaping our understanding of marketing’s expanding role throughout the world with innovative solutions to today’s global brand possibilities. Deborah Malone is an acknowledged marketing industry leader. She is the founder of The Internationalist and a global partner of the ANA for The Internationalist 1000 initiative. She is the author of The Reinvention of Marketing (Vol. 1), with chapter collaboration from some of the world’s top marketers, and The Reinvention of Marketing (Vol. 2), featuring a new roster of marketing leaders, debuting later this year. Ms. Malone also created Ad Age International and served as global chief executive officer at the International Advertising Association. Russell Findlay heads marketing at international specialist insurer Hiscox. He was the first chief marketing officer in the history of Major League Soccer, and previously a marketing executive for PepsiCo, where he helped launch Sierra Mist and PepsiMax. Mr. Findlay started his career at Unilever as a territory sales representative before moving into its brand marketing department. He has twice won Effie Awards for effective advertising, and currently serves as a final-round judge in the Effie Award process. Mr. Findlay also was named as one of 2014’s 30 most influential marketers in the world by The Internationalist. Deborah Malone Lori Folts has 20-plus years of multicountry leadership in all aspects of marketing communications, including brand management, sponsorships, promotions, and corporate communications. She is currently a senior member of the Global Brand Communication Leadership Team at express delivery logistics company DHL, where she directs the planning and execution of high-profile advertising campaigns and sports and entertainment sponsorship platforms. Previously, she was communication director at the specialty retailer L Brands, owner of Victoria’s Secret, Bath & Body Works, and Limited Stores. She was also group manager of marketing communications and corporate communication at life science company DuPont’s Mexico subsidiary. Ms. Folts earned an M.S. in communications and business management from Syracuse University. She is currently on the Internationalist Latin American Top 50 List and was recognized in New York by the Women Executives in Public Relations with their annual Scholarship Award for professional and academic excellence in the field. Founder of The Internationalist Magazine Russell Findlay Head of Marketing Hiscox Lori Folts Head of Marketing Communication (Americas), DHL Express Americas 82 :: 2015 ANA Masters of Marketing Conference Speakers Johann Freilinger is a marketing and communications executive with an entrepreneurial mindset. He became an innovator in digital marketing and transformation that is related to big data, analytics, mobile, and digital networks. He has acquired a depth of knowledge across all disciplines of marketing and communication, with a track record in innovative global marketing and leadership of multicultural teams. Lee Nadler is responsible for managing multichannel MINIcentric marketing programs in the U.S. Overseeing MINI’s three agencies, he has overall responsibility for online and offline advertising creative and media, MINIUSA.com on all platforms, digital/video marketing, social channels, multicultural marketing, and research. Prior to joining MINI USA, Mr. Nadler ran a specialized consulting practice, Sherpa Marketing, Inc., named for the Nepalese guides who inspire him. Sherpa provided marketing consulting for BMW, CNN, Gilt Groupe, and Yahoo! Previously, Mr. Nadler held roles on the agency side, including as president/chief executive officer of Digital Pulp, and on the corporate side as the first head of marketing for DoubleClick. Alexander Sneen is responsible for the global marketing programs at Brown-Forman, including the Finlandia Vodka Cup and Midnight Sun events, the Finnishing School, Homeplace Marketing, and the Drinks Strategy. He also manages supplier relationships, the creative development of global brand-building materials, and the brands’ online presence. Mr. Sneen has worked on two category-defying campaigns: Finlandia’s “To the Life Less Ordinary” and Chambord’s “Because No Reason.” Prior to joining BrownForman in 2006, Mr. Sneen worked at British American Tobacco, holding various positions in the Nordics, Baltics, and Italy. He holds a bachelor’s degree in international business administration from the Helsinki School of Economics and Business Administration. Johann Freilinger Head of Marketing and Communications SAP XM Lee Nadler Director/Marketing Communications Manager MINI USA Alexander Sneen Global Marketing Director, Finlandia and Chambord Brown-Forman 2015 ANA Masters of Marketing Conference :: 83 Notes 84 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 85 Notes 86 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 87 Speakers Saturday :: 7:30 a.m. Fortune Live at the ANA Join Time Inc. for breakfast and a live taping of Fortune’s popular weekly video series, Fortune Live, from the ANA. Fortune Senior Writer Beth Kowitt will sit down with Arby’s Chief Marketing Officer Rob Lynch to discuss how the company came to embrace Jon Stewart’s Arby’s jokes on The Daily Show, the brand’s widely buzzed-about decision to purchase R&B singer Pharrell’s infamous hat (the one he wore at the Grammy Awards last year), the company’s latest ad campaign, and some of its biggest marketing challenges in the quick-service restaurant landscape. Beth Kowitt primarily covers the business of food for Fortune, where her articles on Trader Joe’s and McDonald’s were named top stories by Longform and the “War on Big Food” chronicled how shifting eating habits are shaking up legacy food companies. She has also covered IKEA’s global expansion, the secret success story of T.J. Maxx, the decline of Avon Products, and trouble inside Lululemon. Ms. Kowitt, who joined Fortune in June 2008 and is a co-chair of Fortune MPW Next Gen, has a B.A. in sociology and English from Bowdoin College and an M.S. from Columbia University Graduate School of Journalism. Beth Kowitt Senior Writer Fortune Robert Lynch Brand President and Chief Marketing Officer Arby’s Restaurant Group, Inc. Rob Lynch leads all research and development, new product innovation, brand marketing and positioning, advertising creation, and media planning and delivery for the Arby’s brand. He also serves as president of the Arby’s Franchise Association. Since joining Arby’s in 2013, Mr. Lynch has been a key contributor to the Arby’s brand turnaround, with its best sales year in the brand’s 50-year history in 2014 and same-store sales growth exceeding industry rates. Previously, Mr. Lynch was a senior business leader for brands and companies including Procter & Gamble, The HJ Heinz Co., and Yum! Brands, where he served as vice president of brand marketing at Taco Bell. He was part of the Taco Bell marketing team that won Ad Age’s 2013 Marketer of the Year award. 88 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 89 Notes 90 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 91 Speakers Saturday :: 8:45 a.m. Creating a Differentiated Brand Denise Karkos Chief Marketing Officer TD Ameritrade Holding Corp. Every day, brands step on the field to compete, and winning is more challenging than ever. The game has become so complex — with advanced media choices, growing targeting capabilities, and our ability to measure almost everything — that it takes a lot of effort to keep up. In a competitive category where consumer trust is lacking, Denise Karkos, chief marketing officer at TD Ameritrade, will share her approach to creating a differentiated brand that can win in the marketplace. Through a mix of art and science, she will share her brand’s story of growth, competition, and lessons learned along the way. Denise Karkos is responsible for the overall management of TD Ameritrade’s marketing to the long-term investor, trader, and advisor segments. In this role, she oversees segment strategy, brand and advertising, social media and content marketing, marketing analytics, and marketing technology and operations. Prior to joining TD Ameritrade in 2010, Ms. Karkos was senior vice president of marketing at TD Bank, where she managed the retail marketing strategy and helped expand the business. Ms. Karkos has received multiple marketing awards, including a Clio, numerous Webby Awards, ADDYs, and Financial Communications Society awards. This year she received the Advertising Women of New York Changing the Game — Paradigm Shift award. She received a bachelor’s degree in marketing from the University of Notre Dame. 92 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 93 Notes 94 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 95 Speakers Saturday :: 9:15 a.m. Even 110-Year-Olds Can Get Makeovers John Beeder and Kristen Cavallo team up to discuss how 110-year-old American Greetings made a key decision five years ago that led to a seismic shift at the greeting card company, not only allowing it to remain relevant, but driving all key decisions throughout product development and marketing. The decision to focus on a core mission led American Greetings to become the industry leader — and also one of the most effective advertised brands in the U.S. John Beeder, named president and chief operating officer in 2013, joined American Greetings in 2008 as senior vice president, executive sales and marketing officer, overseeing product, sales, and marketing efforts for the greeting card, gift packaging, stationery, partyware, and online businesses. In 2012 he assumed leadership of the company’s core operating group that aligned the product, marketing, production, procurement, distribution, sales, and planning activities into one organization. He became a member of American Greetings’ board of directors in 2014 and is a former president of the U.S. Greeting Card Association. Prior to joining American Greetings, Mr. Beeder served as managing partner and chief operating officer of Compact Clinicals, a medical publisher in Kansas City, Mo. Mr. Beeder earned a B.S. in editorial/broadcast journalism from Northwestern University and a master’s degree in marketing and finance from the Kellogg Graduate School of Management at Northwestern University. John W. Beeder President and Chief Operating Officer American Greetings Corp. Kristen Cavallo President Mullen Lowe Boston Kristen Cavallo leads Mullen Lowe Boston, an agency built to work with ambitious thought-leader brands. Recently named a Woman to Watch by Advertising Age, Ms. Cavallo is a brand planner by background and a two-time winner of the Jay Chiat Award, the industry’s highest honor for strategic excellence, for her work on Volkswagen and Coca-Cola. She has also led strategic brand planning for Acura, American Greetings, Saab, adidas, Charles Schwab, Kohler, and Miller Brewing. 96 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 97 Notes 98 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 99 Speakers Saturday :: 10:00 a.m. Building Strong Brands Through Digital Technology, Not Digital Advertising In today’s era of digital Darwinism, it’s not the brands with the biggest advertising budgets that will win over those with smaller ones — it’s the brands that are faster and better at adapting to rapidly changing customers and consumers. Robert Tas will outline a new model for building strong brands based on his experience as the chief marketing officer of Pegasystems as well as his work with clients including American Express, RBS, and Sprint. Robert Tas Chief Marketing Officer Pegasystems, Inc. Robert Tas is responsible for Pegasystems’ global marketing efforts, including brand, advertising, communications, product marketing, industry business lines, and global programs teams. He advocates for the use of digital technology to drive customer engagement. Previously, he was managing director and head of digital marketing at JP Morgan Chase & Co. Mr. Tas also held sales, product, and marketing positions at Tacoda Systems, 24/7 Real Media, Sybase, CommerceOne, and eGain. He founded Sportgenic, an advertising technology company that was sold to Glam Media in 2010. Mr. Tas serves on the boards of the ANA and ShiptomyID. He has spoken and written about marketing issues for the ANA, MMA, MIT, The Conference Board, The CMO Club, Webit, The Economist, and CMO.com. In 2015, he was named one of the Top 20 Greater Boston “Growth CMOs” by the AdClub and VentureBeat. 100 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 101 Notes 102 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 103 Speakers Saturday :: 10:30 a.m. Building the Carhartt Legacy It’s been 126 years since the first pair of Carhartt workwear bibs outfitted Michigan railroad engineers, and the family-owned brand continues to be purposebuilt for the toughest jobs around the world. Tony Ambroza discusses how the company pursues founder Hamilton Carhartt’s original vision and mission for doing what’s never been done by standing with and celebrating the original doers, makers, creators, and pioneers who tackle life at the rugged corners. Tony L. Ambroza Senior Vice President of Marketing Carhartt, Inc. Tony Ambroza is responsible for preserving the Carhartt brand, building brand equity, and driving sales through strategic marketing plans designed to support Carhartt’s omnichannel business initiatives. He also serves on the senior management team helping to craft the corporate strategy. Since joining Carhartt in 2010, Mr. Ambroza and his marketing team have built brand awareness and affinity to an all-time high and launched three successful multi-million-dollar integrated national brand campaigns. Prior to Carhartt, Mr. Ambroza worked at Under Armour, Inc. as director of men’s brand marketing and director of retail marketing, and at Nike, Inc., as the strategic planning manager for the U.S. brand marketing division and its Foot Locker, Inc. business. He was previously director of marketing for Planet Hollywood International. Mr. Ambroza earned a B.A. in economics and political science from Columbia University and a master’s of science in sports marketing and management from Indiana University at Bloomington., Ind. 104 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 105 Notes 106 :: 2015 ANA Masters of Marketing Conference Notes 2015 ANA Masters of Marketing Conference :: 107 ANA Strategic Partners A+E Networks A+E Networks®, LLC is an award-winning global Conference media content company offering consumers a Sponsor diverse communications environment ranging from television networks to websites, DVDs, gaming, watch apps, and educational software. A+E Networks is comprised of A&E®, Lifetime®, History®, LMN®, FYI™, H2™, A+E Studios™, History en Español™, Crime & Investigation Network™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 350 million households in over 200 territories. A+E Networks, LLC is a joint venture of Disney-ABC Television Group and Hearst Corp. www.aenetworks.com @AENetworks 108 :: 2015 ANA Masters of Marketing Conference Active International Active International, the global leader Conference in corporate trade, enables the world’s leading Sponsor brands to leverage their corporate assets, typically excess consumer packaged goods, real estate, and capital equipment, to purchase media, retail marketing, events and hospitality, freight and logistics, and LED lighting and displays. Active places more than $1 billion in media annually on behalf of its clients and has successfully helped many of the world’s leading brands recover value, reduce costs, and fund new initiatives. Active International is based in New York and has offices in 14 countries. www.activeinternational.com @activeintl 2015 ANA Masters of Marketing Conference :: 109 ANA Strategic Partners AOL AOL is a media technology company with a Conference mission of simplifying the Internet for Sponsor consumers and creators by unleashing the world’s best builders of culture and code. As one of the largest online properties in the U.S., with approximately 200 million monthly consumers of its premium brands, AOL is at the center of how content is being produced, distributed, consumed, and monetized by connecting publishers with advertisers on its global programmatic content and advertising platforms. AOL’s opportunity lies in shaping the future of the digitally connected world for decades to come. advertising.aol.com @AOLAdvertising 110 :: 2015 ANA Masters of Marketing Conference BrightLine BrightLine is the leading interactive ad solution Conference for connected TV, with the only ad products, ad Sponsor server, and analytics dashboard designed exclusively for connected TV and OTT services. BrightLine’s solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity, including long-form video; localized dynamic content (store/dealer locators, local pricing); social engagement with Facebook, Twitter, and Instagram; and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estée Lauder, GM, Unilever, and Nat Geo. BrightLine’s reach spans over 100 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs. www.brightline.tv @BrightLine_TV 2015 ANA Masters of Marketing Conference :: 111 ANA Strategic Partners Collective Collective is a marketing technology company Conference that helps brands acquire customers through Sponsor multiscreen programmatic media. Using patented technology, Collective offers clients a unified view of consumers in order to seamlessly message across channels and devices, then analyzes the data to attribute results. Available through its VISTO marketing platform and managed service or as individual media solutions, Collective offers data and campaign management, audience targeting, analytics, and industry-leading transparency across platforms, with unique performance, placement, quality, and cost insights. Collective.com @collectivesays 112 :: 2015 ANA Masters of Marketing Conference Google Google’s innovative search technologies connect Conference millions of people around the world with Sponsor information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. www.google.com 2015 ANA Masters of Marketing Conference :: 113 ANA Strategic Partners Mashable Mashable is the leading global media company Conference that informs, inspires, and entertains the digital Sponsor generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies, with a dedicated audience of 43 million monthly unique visitors and 24 million social followers. www.mashable.com @mashable 114 :: 2015 ANA Masters of Marketing Conference Meredith Meredith Corporation uses multiple distribution Conference platforms — including broadcast television, Sponsor print, digital, mobile, tablets and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith reaches a multichannel audience of 220 million consumers monthly, including more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women. Meredith creates content across media platforms in areas such as food, home, parenthood, and health through well-known brands such as Better Homes and Gardens, Parents, Shape, and Allrecipes. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s, and Chrysler. www.meredith.com @MeredithCorp 2015 ANA Masters of Marketing Conference :: 115 ANA Strategic Partners MMA The MMA is the world’s leading global non-profit trade mobile marketing association, comprised of more than 800 member companies from nearly 50 countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, and operators. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Members include American Express, Colgate-Palmolive, Dunkin’ Brands, Facebook, Ford Motor Co., Google, Group M, Hewlett-Packard, Hilton Worldwide, iHeartMedia, J&J, Kellogg Co., MasterCard, McDonald’s, Pandora Media, Pinterest, P&G, Razorfish, R/GA, The Coca-Cola Co., The Weather Co., Unilever, Visa, VEVO, Walmart, and xAd. www.mmaglobal.com @MMAglobal 116 :: 2015 ANA Masters of Marketing Conference Starcom MediaVest Group Starcom Mediavest Group designs connected Conference human experiences to create value for our clients Sponsor through precision marketing, content, and technology solutions. Ranked the No. 1 global network by Ad Age, SMG partners with the world’s leading marketers and more digital disruptor brands than any other agency network. With 8,000 employees and 110 offices worldwide, SMG’s network includes our three agency brands Starcom, Mediavest, and Spark; content brands LiquidThread, MRY, and Relevant24; and ad tech units RUN and Audience On Demand. In 2014, SMG was named the top media network at Cannes, Eurobest, Dubai Lynx, and Festival of Media Global. www.smvgroup.com @Starcom_USA 2015 ANA Masters of Marketing Conference :: 117 ANA Strategic Partners Time Inc. Time Inc. opens stories, experiences, and Conference passions to your brand through our iconic Sponsor properties online, on video, in print, or in person, so you reach the right people in just the right way. Our storytelling, scale, and breadth of brands — from PEOPLE to Sports Illustrated, from Fortune to Real Simple — offer deep insights and rich data both online and off. That knowledge allows us to create custom solutions that are highly targeted and contextually relevant, driving more efficiency and effectiveness for marketers. It’s that intersection of content, context, data, and scale that fuels our portfolio of creative marketing solutions. www.timeinc.com @TimeInc 118 :: 2015 ANA Masters of Marketing Conference The U.S. Postal Service A self-supporting government enterprise, the USPS is the only delivery service that reaches every address in the nation and has more than 31,000 retail locations. Conference Sponsor www.usps.com 2015 ANA Masters of Marketing Conference :: 119 ANA Thought Leaders Centro Centro is creating a platform to make Exhibitor digital advertising easier. Its enterpriseclass software centralizes, organizes, and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives advertisers a single system of record to fulfill their research, planning, buying, optimization, reporting, and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture. www.centro.net @Centro Decideware Decideware provides major advertisers with the world’s best Agency Lifecycle Management Platform. Featuring five software modules and a complete range of expert services, we help advertisers grow, save, and improve at every stage of the client-agency relationship. Decideware offers advertisers an unrivaled opportunity to select the best agency for each assignment, control the scopes of work, deliver great briefs to every agency every time, spend effectively in production, and manage a highly productive relationship. To enable high-quality decision-making, we launched Decideware BI, a business intelligence solution featuring graphical data visualization tools and expert services. www.decideware.com @decideware 120 :: 2015 ANA Masters of Marketing Conference Ease Ease Commercial Services is the industry’s Exhibitor authority on state production incentives. No one can match our level of expertise, relationships, and commitment to your success. With our affiliates, we have helped administer and place more than $500 million in production incentives since states began offering them, and serve some of the nation’s largest advertisers and film and television studios. Ease Commercial Services only represents you, the advertiser, providing direct access to these state programs and unprecedented control. Most programs contain stringent restrictions and complicated qualification procedures. We manage the complexities. You reap the returns. www.EaseCommercial.com Lippincott Lippincott is a creative consultancy that helps organizations achieve meaningful and enduring impact. We bring to our clients’ toughest challenges the acumen, rigor, and preparedness of a blue-chip business consulting firm, and the spirit, courage, and imagination of a world-class creative agency. We integrate the disciplines of strategy, design, innovation, and organizational engagement to build complete, authentic brands. An industry pioneer for over 70 years, we are relentless in our commitment to our clients and to uncovering new possibilities to help shape their brands for the future. www.lippincott.com @lippincottbrand 2015 ANA Masters of Marketing Conference :: 121 ANA Thought Leaders Millennial Media Millennial Media is the leading independent Exhibitor mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company’s unique data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. www.millennialmedia.com @MillennialMedia Rocket Fuel Inc. Rocket Fuel combines the science of Exhibitor artificial intelligence with the scale of big data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That Learns technology to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative always-on marketers. The platform includes data management, programmatic media buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide. www.rocketfuel.com @rocketfuelinc 122 :: 2015 ANA Masters of Marketing Conference Simulmedia Simulmedia, Inc., a New York-based Exhibitor marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s platform is powered by the world’s largest database of information on what people watch and buy combined with access to TV inventory that reaches 110 million U.S. households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed. simulmedia.com @Simulmedia TVB TVB is the not-for-profit trade association of America’s local broadcast television industry. Exhibitor Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members, and over 700 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, online, and mobile. TVB provides a diverse variety of tools and resources, including www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars. www.tvb.org @tvbtweets 2015 ANA Masters of Marketing Conference :: 123 ANA Thought Leaders The U.S. Postal Service A self-supporting government enterprise, the USPS is the only delivery service that reaches every address in the nation and has more than 31,000 retail locations. Exhibitor www.usps.com The Wall Street Journal The Wall Street Journal is a global news Exhibitor organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the pre-eminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. WSJ.com @WSJ 124 :: 2015 ANA Masters of Marketing Conference The Weather Company Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, The Weather Company provides millions of people every day with the world’s best weather forecasts, content, and data, connecting with them through television, online, mobile, and tablets. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine, and energy sectors. The Weather Company is owned by a consortium made up of NBCUniversal and the private equity firms The Blackstone Group and Bain Capital. www.theweathercompany.com @weatherchannel Yahoo! Yahoo! is a guide focused on informing, Conference connecting, and entertaining our users. Sponsor By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. pressroom.yahoo.net yahoo.tumblr.com @YahooAds 2015 ANA Masters of Marketing Conference :: 125 Conference Sponsors Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling, and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC America through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division. www.amcnetworks.com AT&T AdWorks is a leader in audience-targeted advertising. We enable advertisers to reach and engage a target audience while measuring response to their ads across screens. We combine unparalleled scale in addressable TV advertising with the ability to reach those same audiences across premium mobile and online video inventory. The AT&T AdWorks product suite includes Addressable TV Advertising, TV Blueprint, AddressablePlus, Interactive TV, and Premium Digital Video Advertising (including Otter Media properties). adworks.att.com @ATTAdWorks AudienceXpress is the leading national programmatic TV buying platform, which automates the end-to-end execution of data-driven linear TV across a national footprint. Fully automated execution of media using advanced audience data maximizes the value of linear TV inventory for both the inventory owner and the TV media buyer. Bringing flexibility to national TV buying creates unique opportunities previously only associated with digital media. www.audiencexpress.com @AudienceXpress 126 :: 2015 ANA Masters of Marketing Conference Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America, and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 8,000 screens worldwide, with 1,110 digital billboards across 38 U.S. markets. clearchanneloutdoor.com @CCOutdoorNA DV is a recognized market innovator with the technology and tools that authenticate the quality of digital media and drive ad performance for the world’s largest brands. DV Impression Quality solutions protect brand equity and maximize media investment by providing the transparency essential for accurate pre-bid and post-buy decisions regarding ad viewability, brand safety, and fraud protection. Since 2008, DV has helped Fortune 500 companies achieve their digital performance. doubleverify.com @DoubleVerify Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. www.facebook.com/business FB@ANAMasters 2015 ANA Masters of Marketing Conference :: 127 Conference Sponsors With 245 million monthly listeners in the Conference U.S., 87 million monthly digital uniques, and Entertainment 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia Partner has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, which can be heard on AM/FM, HD digital radio, satellite radio, the company’s radio station websites, iHeartRadio.com and its mobile app, in enhanced auto dashes, on smartphones, on tablets, and on gaming consoles. The company’s operations include radio broadcasting, online, mobile, digital, social media, and live concerts and events. www.iheartmedia.com Investor’s Business Daily is an authoritative financial news and research organization recognized for its proprietary investing screens, exclusive Stock & Fund ratings, and strong record of identifying market leaders as they emerge. Its award-winning website, Investors.com, offers premium subscriber-based tools, expert analysis, and personalized research features for investors of all levels. Founded in 1984 by famed Wall Street investment expert and entrepreneur William J. O’Neil, both Investor’s Business Daily and Investors.com provide passionate individuals and performance-driven professionals with distinctive content and institutional grade research that cannot be found elsewhere. www.investors.com/about-ibd/media-kit @IBDinvestors The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 2,300 members representing 30 different countries. With a vision to inspire, empower, educate, and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe while dedicated LPGA Teaching and Club Professionals directly affect the game through teaching, coaching, and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Fla. www.LPGA.com @LPGA 128 :: 2015 ANA Masters of Marketing Conference The Newspaper Association of America is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. Members include daily/ non-daily newspapers, other print publications, and online products. Headquartered in Arlington, Va., the association focuses on issues such as public policy/legal matters, advertising revenue growth, and audience development across the medium’s broad portfolio of products and digital platforms. It is an advocate for the industry by working with the government, advertising community, media outlets, and Wall Street. It promotes industry innovation, research tools, and informational forums for leaders both inside and outside the industry. www.naa.org The Teradata Integrated Marketing Cloud empowers data-driven marketers to create better customer experiences in real time, across all channels, while improving marketing agility and efficiency. Teradata helps companies get more value from data than any other company. Our big data analytic solutions, integrated marketing applications, and team of experts can help your company gain a sustainable competitive advantage with data. Teradata helps organizations leverage all their data so they can know more about their customers and business and do more of what’s really important. marketing.teradata.com The Girls’ Lounge champions, supports and inspires women. If we could have done it alone, we would have by now. We believe that the more we advocate for one another and embrace what makes us different, the better business and life will be for everyone. www.thegirlslounge.com @TheGirlsLounge 2015 ANA Masters of Marketing Conference :: 129 Conference Sponsors The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting, and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com, and related properties. It is known globally for excellence in its journalism, innovation in its print and digital storytelling, and its business model. NYTimes.com @NYTimesComm Undertone is the leader in high-quality cross-screen digital brand advertising at scale. Our proprietary high-impact advertising formats enable brands to stand out online and engage users with stunning creative experiences on top mobile and desktop properties. Through our innovative technology platforms, we deliver attention-grabbing advertisements on every device through traditional and programmatic methods while aggressively protecting advertisers from digital advertising fraud. undertone.com @accessundertone Universal Music Group is a global music leader with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions: Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division, and Bravado, its merchandising company. Universal Music Group is a fully owned subsidiary of Vivendi. 130 :: 2015 ANA Masters of Marketing Conference UP is the television destination for “Feel-Good TV for You and Your Family,” promising to always be uplifting with original dramatic and reality series, movies, comedies, and specials filled with uplifting stories and characters with character. One of the most trusted networks in cable and 100 percent family-friendly, UP can be seen in 70 million homes on cable systems and satellite providers. As part of our mission to entertain and lift people up, the network’s pro-social initiative “Uplift Someone” inspires simple acts of kindness. UP is the true place for people who want more out of their entertainment choices. UPtv.com Yext is the global digital location management leader, helping over 500,000 business locations engage mobile consumers across a network of more than 100 app, map, directory, search engine, and social media partners, including Apple, Bing, Facebook, Foursquare, Yahoo!, and Yelp. Based in the heart of New York City with a growing team of over 400 employees worldwide, Yext ranks No. 212 on the Inc. 5000, is one of Forbes Most Promising Companies (2014 and 2015), and is one of Fortune’s Best Places to Work (2014). Yext’s mission is to inspire and enable the world’s 50 million business locations to harness the power of location to drive face-to-face and digital interactions that boost customer engagement, build audiences, and increase sales. www.yext.com 2015 ANA Masters of Marketing Conference :: 131 Notes 132 :: 2015 ANA Masters of Marketing Conference Exhibitors 2015 ANA Masters of Marketing Conference :: 133 Conference Attendees Abnee, Nina Chief Client Officer Leo Burnett Company, Inc. Abney, Lauren Senior Account Executive Kargo Global Inc. Abraham, Tammy Director, Brand Solutions National Geographic Society Abruzzese, Joseph President, U.S. Networks Ad Sales Discovery Communications, Inc. Abubakar, Darlene Aksman, Rob Ambroza, Tony Alburitel, Cristiano Amram, Ron Aldredge, Keith Amundson, Chris Chief Experience Officer Co-Founder BrightLine Director of New Business Butler, Shine, Stern & Partners Vice President Marketing Flowers Foods, Inc. Alekman, Betsy Director, Trade Marketing USA TODAY Senior Director, National Advertising and Marketing Programs Amtrak-National Railroad Passenger Corp. Alex, Paula Ackerman, Dan Alexander, Paul Senior Vice President Programmatic TV Adap.tv Ackerman, Gretchen Manager, Marketing Research Centene Corporation Acton-Bond, Simon Global Chief Marketing Officer BBDO Worldwide, Inc. Adam, Karen Group Director, Growth Sullivan NYC Adams, Dana Senior Vice President, Content Solutions Pace Communications Adams, Roger Senior Vice President, Chief Marketing Officer USAA Adams, Ryan National Sales Executive Clear Channel Outdoor Adamski, Jason Director U.S. Media Investments Ferrero USA, Inc. Aduba, Chioma Senior Vice President New Business Group Director McCann Erickson Worldwide Ahn, Ray Vice President, Marketing The Capital Group Ahntholz, Lars Product Marketing Manager Plantronics, Inc. Akinasi, Jay Chief Revenue Officer RUN Sorted by Name :: As of 9/18 Chief Executive Officer The Advertising Educational Foundation, Inc. Comcast Cable Alfaro, Sandra Managing Director Wing Alfieri, Paul Senior Vice President Marketing and E-Commerce Carhartt Inc. Senior Media Director Heineken USA, Inc. Q+A Events and Production LLC Andersen, Monne Director, Consumer Insights King’s Hawaiian Bakery West, Inc. Anderson, Dana Chief Marketing Officer Mondelez International, Inc. Anderson, David Senior Vice President MediaLink, LLC Anderson, Lori Social Marketing Manager WhiteWave Foods Company Anderson, Matthew Senior Vice President, Marketing Turn Inc Executive Vice President Chief Marketing Officer MMC Ali, Carolina Anderson, Michael Allen, Laurie Anderson, Scott Allen, Lori Angelo, Jesse Account Supervisor LMO Advertising Senior Vice President Integrated Marketing The Capital Group Assistant Vice President Integrated Marketing The Hartford Allison, Kristin Field Marketing Manager Rocket Fuel Inc. Allman, JD Director Business Development and Sales Titan Alter, Iwona Vice President, Marketing Jack in the Box, Inc. Altersohn, Andrew Chief Executive Officer AdFin Alvarez, Michael Senior Vice President Advertising Sales - Telemundo NBCUniversal Amato, Anna Marketing Communications Manager Millward Brown Vermeer 134 :: 2015 ANA Masters of Marketing Conference Senior Media Manager Kao USA Inc. Senior Vice President Partner Integration Seed Company Chief Executive Officer and Publisher The New York Post Angelo, Loren General Manager, Brand Marketing Audi of America Angulo, Cesar Senior Vice President, New Business Mediabrands Worldwide Anhalt, Joerg SAP SE Anson, Kasey Account Executive Triad Retail Media Anthony, Barry Director, Marketing McKee Foods Corp. Anthony, Jeanne Spouse McKee Foods Corp. Anton, Georgine Chief Client Officer Meredith Xcelerated Marketing (MXM) Apprendi, Joe Avitabile, Amy Arakaki, Kristen Ayres, Stephanie Archambault, Jason Bacharach, James Chief Executive Officer Collective Brand Manager - Nut Thins Blue Diamond Growers First Vice President Brand Strategy and Insights SunTrust Banks, Inc. Arden, Allison Publisher Advertising Age Ardini, Kate Brand Director John Hancock Financial Services, Inc. Arfalk, Erik Vice President Integrated Marketing Toys ‘R’ Us, Inc. National Vice President, Marketing Standard Pacific Homes Vice President, Content Partnerships AOL Executive Vice President America’s Strategy MarketShare Backer, Julie Manager, Strategic Partners Target Corporation Badian, JR Arrieta, Julio Managing Director Lopez Negrete Communications, Inc. Arthur, Steve Head of U.S. Financial Services Google Asche, Eric Chief Marketing Officer American Legacy Foundation Atakhanov, Sharaf Digital Marketing Manager Boiron Auerbach, Abby Executive Vice President Chief Advocacy Officer TVB Augustine, Jared Chief Executive Officer Thuzio, Inc. Austen, Danielle Chief Marketing Officer CIGNA Corporation Vice President Digital Marketing and Social Media MasterCard Worldwide Baehr, Laura Vice President Marketing Television Bureau of Canada Baer, Andrea Manager, Business Development Crispin Porter + Bogusky Baeth, Sara Marketing Manager, Global Events Millennial Media Baez, Laura Brand Analyst, U.S. Brand Implementation National Grid Bagley, Sarah Director of Marketing Insights Kaiser Permanente Baidoo, Elizabeth Marketing and Management Specialist Vision Service Plan, Inc. Bailey, Ken National Manager, Business Alliances United States Postal Service Managing Partner Chief Executive Officer Team Ignition Pancultural Marketing Baiocco, Robert Autrey, Tara Bair, Tom Senior Project Manager Aetna Inc. Aversano, Daniel Vice President Turner Broadcasting System, Inc. Senior Director Brand Experience Arby’s Restaurant Group Bachmann, Kathy Argentino, Bo Bank of America Baker, Jeff Baker, John Bacus, Lisa Arons, Colleen Executive Vice President Ad Sales, Lifetime/LMN A+E Networks Vice President Brand Marketing and Creative Services John Hancock Financial Services, Inc. Vice President Communications and Branding Atlas Copco Senior Vice President Advertising Sales - TV Distribution NBCUniversal Baker, Amy Chief Creative Officer The BAM Connection Vice President of Corporate Sales WWE-IMG Baiz, Nada Director, Market Intelligence LifeLock, Inc. Chief Marketing Officer Mirum Baker, Lauri Baker, Michelle Digital Project Manager Vanguard Group, Inc. Baldursson, Hallur Executive Chairman ENNEMM Baldwin, Diana Product Segment Marketing Manager SunTrust Banks, Inc. Baldwin, Kate Senior Director, Marketing Starz Balen, Michael Fields Marketing Associate Manager Checkers Drive-In Restaurants, Inc. Bamberger, Jack Head of Agency and Industry Relations AOL Bampa, Alessandro Category Marketing Director Ferrero USA, Inc. Bamundo, Paul Head of Business Development North America ESP Properties Banahan, Brendan Managing Director The Internationalist Banda, Melyssa Director Western Digital Corporation Bannell, Scott Vice President Brand Management and Licensing Stanley Black & Decker, Inc. Banning, Maaike Senior Advertising Strategist SRP Barbaro, Sheryl Marketing Manager Vanguard Group, Inc. 2015 ANA Masters of Marketing Conference :: 135 Conference Attendees Barbour, Jenne Bazante, Jennifer Barbour, Kristin Beatty, Laura Barcus, Dan Bechtold, Jim Barlow, Michele Beck, Shayna Barnett, Kenneth Begal, Andy Vice President Tongal Senior Vice President Chief Business Development Officer Meredith Xcelerated Marketing (MXM) Barossi, Cecilia Beispel, Rick Berger, Alexis Director, Global Marketing Strategy and Evangelism Teradata Operations, Inc. Group Account Director DDB California Executive Director Acquisitions and Direct Marketing Comcast Cable Senior Vice President, Enterprise Marketing and Execution Executive Bank of America Global Chief Executive Officer The Mars Agency Vice President Director Media Relations Active International Barto, Mary Ellen Vice President, Media Impact Arby’s Restaurant Group Bartron, Lynne Vice President Advertising and Strategy LifeLock, Inc. Bartyzel, Sean Executive Vice President Koeppel Direct Basney, Barbara Vice President Global Advertising and Media Xerox Corporation Bastiaanse, Gerard Vice President of Marketing Farmer Brothers Bate, Kate Executive Producer, Partner Relish Editing, Tendril Design and Animation Battista, Rich President People and Entertainment Weekly Time Inc. Battistini, Angela Senior Vice President Account Management Alma DDB Bauman, Anna Associate Marketing Director Align Technology, Inc. Baxter, Michael Digital News Editor Vanguard Group, Inc. Enterprise Vice President Enterprise Marketing Humana Inc. Online Marketing Manager EcoATM Director ANA, Alliance for Family Entertainment Advertising and Communications Senior Manager Vanguard Group, Inc. Senior Vice President Cross MediaWorks Bejan, Bob Global Executive Creative Director AOL Bell, David Chairman Pegasus Capital Advisors, L.P. Bell, Tom Group Account Director PHD Bella, Michelle Vice President, Sales and Marketing ESPN Deportes Ben-Canaan, Ari Senior Manager, Global Advertising Services The Hershey Company Bender, Robin Partner ConvergeDirect Benedict, Mark Vice President, Advertising Associate SunTrust Banks, Inc. Benedict, Tessa Marketing Program Manager Chumash Casino Resort Benfield, Vanessa Senior Vice President Advertising Sales IFC AMC Networks Bennett, Allison Chief Marketing Officer of Business JPMorgan Chase & Co. Bennington, Rick Executive Vice President Finance and Operations Leo Burnett Company, Inc. 136 :: 2015 ANA Masters of Marketing Conference Bension, Catherine President and Chief Executive Officer SelectResources International Benton, Lynda Director, Corporate Equity Johnson & Johnson Benway, Megan Corporate Marketing Specialist Collective Berberich, Adam Vice President, Sales Strategy and Social Advertising Mashable Berenson, Rich Senior Vice President Sales Midwest / West Kargo Global Inc. Bergstrom, Rochelle Manager, Advertising and Promotions Alaska Airlines, Inc. Berlin, David Director, Digital Offer and Business Development BP / Castrol Bermudez, Ana Group Account Director Alma DDB Bernard, Julie Chief Marketing Officer Verve Mobile Berner, Mary President and Chief Executive Officer MPA - The Association of Magazine Media Betron, Patricia Senior Vice President Multimedia Sales ESPN Customer Marketing & Sales Bevington, Erin Senior Director Agency Management and Advertising Planning Microsoft Corporation Bhaduri, Serena Director, Sales Simulmedia, Inc. Bhamla, Asaad Senior Account Executive TubeMogul Inc. Bhandal, Kamal Director of Consumer Marketing Align Technology, Inc. Bhaskaran, Vikram Blacker, Liz Bollen, John Executive Vice President Business Operations and Strategy NBCUniversal Blackmar, Angie Bologna, Anne Bialecki, Lisa Blackwood, Joan Bonadonna, Gabriela Blake, Bridgette Bond, Jon Blamer, Steve Bond, Yvonne Blankenship, Cathy Bone, Rachel Blankenship, Sean Bonifer, Nikki Blender, Anna Borbolla, Karla Block, Jacqueline Borges, Stephanie Blunt, George Borgmeyer, Anita Manager of Partnerships East Pinterest Bhatia, Krishan Senior Director Integrated Communication Rust-Oleum Corporation Biancalana, Anthony Vice President G/O Digital Bianchi, Kerry Chief Operating Officer Collective Bierman, Tim Senior Director, Brand Partnerships The Rubicon Project Bifulk, Stacy Marketing Communications Specialist Boston Scientific Corporation Bigley, Deirdre Chief Marketing Officer Bloomberg L.P. Binder, Laura Marketing Coordinator Alaska Airlines, Inc. Binkley, Craig Executive Vice President Hispanic Strategy and Sales iHeartMedia Marketing Content Writer/Producer AFLAC, Inc. Chief Marketing Officer University of Phoenix Vice President, Enterprise Sales Yext Inc. Managing Partner Blamer Partnership Regional Manager, Business Alliances United States Postal Service Chief Marketing Officer Coldwell Banker Real Estate Corp. Vice President, Account Director BAV Consulting Senior Director Business Insights Sales Cardlytics, Inc. Chief Executive Officer Northstar Research Partners Senior Vice President Account Director Active International Binks, Livia Boasberg, Jules Vice President, Integrated Marketing Fidelity Investments Birks-Hay, Paul Managing Director Venables Bell & Partners Biro, Talma Attorney, General Manager Advertisers Association of Israel Biro, Yohan Attorney Bruchstein, Biro & Co Biskin, Anne Regional Lead, Client Engagement Corbis Entertainment Bitan, Eliav Associate Marketing Manager Land O’ Lakes, Inc. Bitensky, Jason Vice President of Global Video Sales Millennial Media Blackburn, David Director The Depository Trust & Clearing Corporation Senior Vice President Chief Marketing Officer Consumer Orbit, LLC Bober, Andrew Director, Product Management SAS Institute Inc. Boff, Linda Executive Director Global Brand Marketing General Electric Company Bogan, Karen Director Strategic Marketing Educational Testing Service (ETS) Bogie, Patty Vice President Creative Services and Events MPA - The Association of Magazine Media Boland, Peter Senior Vice President Chief Digital Officer MGM Resorts International Chief Strategy Officer iCrossing, Inc. Director of Corporate Marketing Land O’ Lakes, Inc. Chief Executive Officer Tomorro LLC Global Communications Director Havas Worldwide Graphic Designer and Videographer Vantage Mobility International Vice President, Enterprise Marketing Humana Inc. Regional Marketing Manager Formica Corporation Director, Corporate Alliances Six Flags Entertainment. Manager, Marketing Centene Corporation Boudazin, Janick President and Chief Executive Officer Boiron Boullin, Greg Strategy Director SapientNitro Bourland, Joe Director Strategic Insights and Analytics Johnsonville Sausage LLC Boutot, Holly Marketing Communications Manager Atlas Copco Bouyea, Matt National Account Director Triad Retail Media Bovenizer, Rick Field Marketing Manager Checkers Drive-In Restaurants, Inc. Bowen, Angela Senior Vice President Brand and Advertising Charles Schwab & Company, Inc. Executive Producer Nice Shoes Bolding, Marcelle Senior Director Microsoft Corporation HR Business Partner, Marketing The Clorox Company Bown, Brenda 2015 ANA Masters of Marketing Conference :: 137 Conference Attendees Boxer, Matt Vice President Business Development NBCUniversal Bradford, Hunter Senior Director Agency and Advertiser Development Pandora Media, Inc. Bradley, Cara Senior Communications Consultant FM Global Bradshaw, Brent Vice President Marketing Flowers Foods, Inc. Brady, Caitlin Services Hearst Magazines Briggs, Rex Chief Executive Officer Marketing Evolution Brinegar, Brad Brown, Lee Chief Revenue Officer BuzzFeed, Inc. Brown, Natalie Senior Manager, Brand Marketing See’s Candies Inc. Partner, Chairman Chief Executive Officer McKinney Brown, Scott Brinkman, Amanda Brown, Traci Chief Brand and Communications Officer Deluxe Corporation Brojerdi, Ed Chief Creative Officer The Company of Others Senior Marketing Strategist/Creative Services Edward Jones Brownstein, Michael Marketing Specialist Kantar Media Chief Executive Officer Kirshenbaum Bond Senecal + Partners Brady, Christopher Brokaw, Carter Vice President Executive Creative Director Fidelity Investments President Digital Revenue and Strategy iHeartMedia Brady, Eileen Broll, Janet Director of Marketing Katz Media Group Customer Marketing Director Hallmark Cards Inc. Senior Vice President, Global Media and Marketing Operations Kellogg Company Brady, Katy Bronson, Vicki Director, Advertising and Brand Bank of New York Mellon Vice President Marketing Duke Realty Corporation Brunelle, H. Fletch Brambilla di Civesio, Antonio Maria Brooks, Sarah Customer Marketing Manager S.C. Johnson & Son, Inc. Branch, Andre Chief Marketing Officer NBTY, Inc. Brawner, Trish Assistant Vice President, Creative Services Cancer Treatment Centers of America Brecher, Melissa Advertising and Brand Management Aetna Inc. Brot, David Executive Vice President Leo Burnett Company, Inc. Brothers, Lance Senior Vice President Business Development, Digital The Nielsen Company Brown, Ann Executive Vice President, Chief Revenue Officer Meredith Corporation Bruce, Andrew Chief Executive Officer Publicis North America Bruck, Larry Senior Vice President Marketing Guest Strategy MGM Resorts International Brusatori, Paul Vice President, Group Account Director Intermark Group, Inc. Buchanan, Scott Vice President - Business Development, Sales and Marketing Navient Buckley, Sheila Senior Vice President, Sales Business Insider Inc. Chief Marketing Officer iCrossing, Inc. SRP Marketing Communications and Brand Management Consultant SRP Budig, Jennifer Breen, Ken Brown, April Managing Director Decentrix Director, Corporate Relations Partnership for Drug-Free Kids Burgart, Jonathan Brener, Maureen Brown, Ben Vice President of Corporate Marketing Land O’ Lakes, Inc. Senior Strategist Droga5 Brenner, Michael Brown, David Head of Strategy NewsCred Inc. Bressler, Richard Executive Vice President Meredith Xcelerated Marketing (MXM) Director, Global Multimedia Sales The Wall Street Journal U.S. Marketing Manager Abbott Nutrition Burger, Tim Manager, Digital Advertising Alaska Airlines, Inc. Burnham, Cameron Regional Director, Enterprise Sales AudienceScience Burns, Kris President, Chief Operating Officer and Chief Financial Officer iHeartMedia Brown, Francisca Multicultural Marketing Manager American Family Insurance Director, Integrated Marketing Communications Land O’ Lakes, Inc. Brien, Nick Brown, Jason Burrell, Mark Chief Executive Officer, iCrossing & President Hearst Magazines Marketing Vice President, Head of National Sales DIRECTV LLC 138 :: 2015 ANA Masters of Marketing Conference Co-Founder Tongal Burton, Alayna Caplan, Amy Burton, James Caplan, Claudia Caddell, Jon Caputo, Lisa Associate Account Director IZEA Chief Marketing Officer Fidelity Investments Director, Enterprise Sales Rocket Fuel Inc. Cadman, Mark Executive Vice President Managing Director BBDO Worldwide, Inc. Caffrey, Kelly Vice President Ad Sales Marketing Univision Communications Inc. Senior Vice President MDC Partners Inc Executive Vice President Marketing and Communications The Travelers, Inc. Cara, Phil Senior Vice President, Brand Engagement BuzzFeed, Inc. Cashman, Leigh Powell Communications Caspar, Abigail Vice President - Marketing Comcast Cable Cassell, Stephen Global Head Brand and Sponsorships CIGNA Corporation Castellano, Rick Vice President Corporate Communications Sallie Mae Castellanos, Cheri Director Institutional Acquisition Marketing TD AMERITRADE Holding Corp. Caracciolo, Toni Cafiero, Paul Carens, George President Kantar Media President of National Sales, Marketing, and Partnerships iHeartMedia Caid, Aaron Carfagnini, Ed Cauley, Brian Manager, Corporate Communications Mashable Chief Marketing Officer PLS Financial Services, Inc. Caine, Paul Chief Global Revenue Officer Bloomberg L.P. Calhoun, Kathy Manager, Marketing Communications Wilsonart LLC Callahan, John Vice President Marketing Zep Inc. Callan, Cheryl Senior Vice President, Marketing New York & Company Cambria, Tony Healthcare Innovations Manager Stryker Orthopaedics Cambron, Steve Vice President Marketing Brand Development Time Inc. Camelio, Jennifer Senior Director Sallie Mae Camilleri, John Senior Vice President Harmelin Media Campbell, Anne Director of Business Development Consumer Electronics Association Canon Knolla, Margaret Assistant Vice President DR Project Manager City National Bank Vice President Marketing and Sales SeaWorld Parks and Entertainment National Account Executive National Sales Group Clear Channel Outdoor Carion, Jenny Manager, Industry Marketing Pandora Media, Inc. Carlisle, John Account Director Mullen Lowe U. S. Carlson, Victor Senior Vice President Corporate Marketing Hunter Douglas, Inc. Carr, Louis President, Media Sales Black Entertainment Television Carroll, Christopher Senior Vice President Marketing Director Subway Franchisee Advertising Fund Trust Carter, Jennifer Product Marketing Specialist Plantronics, Inc. Castelli, Tim Accenture Cavedo, Jim Director Marketing Solutions Consulting Teradata Operations, Inc. Celano, Kristin Head of Advertiser Marketing Millennial Media Cellamare, Chelsea Senior Vice President Media Services Triad Retail Media Cervantes, David Director of Integrated Marketing Silicon Valley Bank Chalifoux, Julie Agency Portfolio Manager Aetna Inc. Chamberlain, Kristie L. Director, Brand Shipping United States Postal Service Chambers, Mark Supervisor Consumer Communications Vision Service Plan, Inc. Senior Vice President - Media Fidelity Investments Carty, Eileen Vice President of Marketing Cambria USA Executive Vice President Brand Partnerships POPSUGAR Cary, Julie Champine, Melissa Chang, Sean Director IT The Clorox Company Chief Marketing Officer Executive Vice President La Quinta Inns and Suites Chapdelaine, Jordi Cascio, Lauren Chapman, Will Senior Manager, Brand and Marketing Lippincott Executive Vice President Relevant 24 Chief Revenue Officer BrightLine 2015 ANA Masters of Marketing Conference :: 139 Conference Attendees Chappetto, Kathryn Director of Partnership Strategy WTA Tour, Inc. Charles, Katy Senior Consultant Consumer Brand Strategy BlueCross BlueShield Association Christensen, Clint Associate Producer Beet.TV Assistant Brand Manager Sour Confections American Licorice Charlton, David The Capital Group Christensen, Erik Charney, Jeff Chief Marketing Officer The Progressive Corporation Charriez, Laston Senior Vice President of Marketing, North America The Western Union Company Chartoff, Alyson Senior Vice President, Internal Communications and Creative Services Liberty Mutual Insurance Company Chatigny, Justin Head of Market Development Grant Thornton LLP Chaves, Mark Director Media Intelligence solutions SAS Institute Inc. Chaves, Monica SBL, Global Consumer Marketing MasterCard Worldwide Chernett, Kevin Executive Vice President Growth Development and Strategic Partnerships Live Nation, Inc. Cheronis, Amy Executive Vice President Reputation and Communications Leo Burnett Company, Inc. Cherwony, Meredith Marketing Manager Google Manager, CI WhiteWave Foods Company Christiano, Kelly Senior Vice President Student Lending/Campus Solutions Sallie Mae Christianson, Eric SBL, U.S. Marketing Media Planning and Partnerships MasterCard Worldwide Chico, Michael Senior Vice President Telemundo Station Sales NBCUniversal Chin, Elaine Director Charles Schwab & Company, Inc. Vice President, N.A. Integrated Mktg. Communications and Loyalty Godiva Chocolatier, Inc. Clark, Scott Vice President Sales, America Innovid Clarke, Jane Chief Executive Officer Managing Director CIMM Clarkson, John Director of Marketing Rust-Oleum Corporation Cleveland, Britta Senior Vice President Research Solutions Meredith Corporation Clinton, Michael Senior Vice President, Marketing Perdue Farms Incorporated President of Marketing Publishing Director Hearst Magazines Christopher, David Clowes, Mark Chung, David Cocoma, Elizabeth Chief Marketing Officer AT&T Inc. National Manager Targeted Advertising and Strategy Toyota Motor Sales U.S.A., Inc. Church, Zoe Global Chief Marketing Officer Director of Business Development Engine Group Ciulla, Augie Senior Vice President, Sales Deluxe Advertising Services Clachko, Jeffrey Senior Vice President Advertising Sales - Sports NBCUniversal Clair Williams, Catherine Senior Manager, Brand Identity Comcast Cable Clark, Anne Chibber, Seema Chin, Michelle Choate, Lauren Vice President, Media and Advertising Sterling Jewelers, Inc. Clark, Donald Assistant Vice President Sponsorship Events and F2F USAA Clark, Joanne Vice President Client Sales North America Sysomos Clark, Keith Managing Director Lowe Campbell Ewald Clark, Lyndsy Assistant Manager Shopper Marketing The Western Union Company 140 :: 2015 ANA Masters of Marketing Conference Global Head of Advertising American International Group, Inc. Vice President, Ad Sales Ovation Coffin, Bill Director, Content Communications and Media Relations Starr Companies Cohen, Alan Co-Founder Giant Spoon Cohen, Bill Senior Vice President, Global Business Burns Entertainment Cohen, Jennifer Senior Vice President Integrated Marketing Turner Entertainment Group Cohen, Lindsey Associate Marketing Manager Millennial Media Cole, Ashley U.S. Media and Advertising Manager Intel Corporation Cole, Lindsay Account Director Droga5 Cole, Zvi Media Manager Beiersdorf Inc. Coleman, Gregory President BuzzFeed, Inc. Coleman, Joanne Director, Media Constellation Brands, Inc. Collins, Amanda Vice President Corporate Communications NBCUniversal Collins, Shauna Marketing and Communications Unit Head Aetna Inc. Colon, Sandra Director, Member Relations ANA Coltrin, David Senior Director Core Menu and Strategy Denny’s Corp. Condon, Brendan Chief Executive Officer Media Properties Holdings Condon, Jeff Live Nation, Inc. Condon, Kathryn Senior Vice President Head of Digital Marketing Fidelity Investments Conklin, Craig Vice President, New Products and Monetization Strategy Turner Broadcasting Sales, Inc. Conklin, Rex Media Leadership Committee Chair Connell, Carrie Senior Marketing Manager Kiss Products, Inc. Connors, Robert Assistant Vice President, National and Alamo Brand Marketing Enterprise Holdings, Inc. Conroy, Kelly Director, Brand Management and External Relations Liberty Mutual Group Constable, Valerie Senior Director, Media, Marketing Communication LifeLock, Inc. Conyers, Kristen Lead/Director USAA Cooke, Brandon Chief Marketing Officer mcgarrybowen Cooper, Gary Vice President, Integrated Marketing Kao USA Inc. Corbelli, Jacqueline Co-Founder Chief Executive Officer BrightLine Cormier, Darcy Credle, Susan Cornell, Harper Cress, Jill Associate Brand Manager Walt Disney Parks and Resorts PR Manager Mizuno USA Global Chief Creative Officer FCB Global Group Head and Senior Vice President, Global Consumer Marketing MasterCard Worldwide Corrigan, John Vice President, Corporate Development Telemetry Corwin, Daniel Crossin, Eileen General Manager, New York Titan Vice President Sales eMarketer, Inc. Crow, Justin Costello, John Crusen, Dunja President Global Marketing and Innovation Dunkin’ Brands, Inc. Coughlin, Lauren Corporate Events Meredith Corporation Cournoyer, Jennifer Senior Specialist FM Global Courtney, Kimberly S.C. Johnson & Son, Inc. Group Brand Manager, Pralines Ferrero Canada Ltd. Cubeta, Christina Vice President of Marketing Quantcast Corporation Cuffaro, Deb Vice President, Ad Sales Ovation Cukaj, Katrina Director, Marketing Services MillerCoors LLC Executive Vice President CNN Sales and Marketing Turner Broadcasting Sales, Inc. Cowan, Marlene Cummings, Donald Cowdell, Phil Cummings, Matthew Channel Manager, Advertising Florida Power & Light Co. MediaCom Business Alliance Specialist United States Postal Service Lead Instructor IMC Graduate Program West Virginia University Cowles, Lisa Senior Director, Corporate Events A+E Networks Cox, Bryan Brand Manager, Cetaphil Galderma Laboratories, L.P. Cox, Trish Vice President, Brand Communications T-Mobile USA, Inc. Coyle, Timothy Brand Manager, Almond Breeze Blue Diamond Growers Crain, Rance President, Editorial Director Crain Communications, Inc. Cran, Richard Vice President Marketing Communication Jack in the Box, Inc. Cranley, Christina Cunningham, Sean President and Chief Executive Officer Video Advertising Bureau Curry, Dave President The List Inc. Curtin, Chris Global Head of Partner Marketing Visa Inc. Curtis, Bill Senior Brand Manager V8 Vegetable Juice Campbell Soup Company Curtis, Gretchen Director of Media Panera Bread, LLC Cusmir, Ioan Marketing Director Ferrero Canada Ltd. Senior Vice President, Digital and National Media Investments Orion Capital D’Arrigo, Anthony Crawford, Karen Daboub, Jorge Director Media Advertising and Marketing Nestlé USA Director Global Sales Corbis Entertainment Senior Vice President Business Development Univision Communications Inc. 2015 ANA Masters of Marketing Conference :: 141 Conference Attendees Daija, Sheryl Chief Strategy Officer Mobile Marketing Association Dalamangas, Emily Marketing Director Thomson Reuters Dauberman, Mike Vice President Marketing and Interactive The Goodyear Tire & Rubber Company Davar, Usheen Daley, Joe Chief Strategic Officer GSW Worldwide Dalton, Jill Marketing Strategist Key Corp. Daly, Karin Vice President, Advertising Cancer Treatment Centers of America Damle, Shilpa Director, Consumer Insights Rent-A-Center, Inc. Dan, Avi Founder and Chief Executive Officer Avidan Strategies Dancer, David Executive Vice President Head of Marketing Teleflora Danetz, Eric Publisher Time Inc. Senior Vice President Corporate Development Sky Daniels, Brian Vice President U.S. Marketing The Capital Group Daniels, Derek Associate Marketing Manager PepsiCo, Inc. Vice President, Marketing and Events The Depository Trust & Clearing Corporation Dearing, Carla Digital Sales Director Meredith Corporation Managing Director Chief Executive Officer IMC Partnerships Davies, Neal Decker, Michelle President and Chief Executive Officer Effie Worldwide, Inc. Dávila, Gilbert President and Chief Executive Officer Davila Multicultural Insights (DMI) Davis, Catherine Executive Vice President Account Director Leo Burnett Company, Inc. Davis, Gwynne Business Development Manager 72andSunny Davis, Joanne President Joanne Davis Consulting, Inc. Davis, Mindy Senior Vice President, Professional Services Crowdtap Davis, Neil Daniels, Alex Deacon, David Executive Vice President Integrated Marketing and Sales Pac-12 Networks Davis, Robert Executive Vice President Managing Director Starcom USA Dawson, Harold Vice President National Client Solutions Clear Channel Outdoor Dee, Sean Executive Vice President Chief Marketing Officer Outrigger Hotels and Resorts Degtar, Viktoria Global Group Publisher Bloomberg L.P. DeKunder, Jillian Director Alliance Management Corporate Alliances Walt Disney Parks and Resorts Del Rosario, Cynthia Chief Marketing Officer The Team Companies DeLaney, Aniko Managing Director Bank of New York Mellon DeLuca, Maria Senior Vice President Consumer and Trade Marketing NBCUniversal DeLuca, Peter Senior Vice President Brand and Advertising T-Mobile USA, Inc. Executive Vice President Managing Director Spark SMG DeMaio, Anthony Director Agency Business Development Google Dawson, Luke DeMaria, Dominic Darden, Ahkeem Day, Derek Daniels, Tina Senior Solutions Consultant Teradata Operations, Inc. Dashoush-Salam, Dina Director of Global Event Operations Mobile Marketing Association DaSilva, Christie Senior Sales Director - Enterprise Rocket Fuel Inc. DaSilva, Jennifer President Berlin Cameron Director or Marketing, Global Herman Miller Inc. Partner Passionbrand Day, Lisa Marketing, Disney Corporate Alliances Disney World De Obeso, Alejandra Brand Director, Strongbow Hard Cider Heineken USA, Inc. de Swaan Arons, Marc Chief Marketing Officer Millward Brown Vermeer de Villiers, Andries Vice President of Sales, East Outbrain 142 :: 2015 ANA Masters of Marketing Conference Vice President of Global Advertising The Washington Post Vice President, Product Development and Consumer Marketing Teleflora DeMartino, Alison Director, Marketing Communications Wilsonart LLC Dembowski, David Vice President, Head of Tumblr Sales Yahoo! Inc. DeMuch, Nancy Vice President Marketing JPMorgan Chase & Co. Denham, Jon Senior Director Brand Design ConAgra Foods Inc. Denneny, Brian National Executive Director, Sales United States Postal Service Densmore, Mike Dillon, Jeffrey PLS Financial Services, Inc. Dintenfass, David Dorfman, Susan Chief Marketing and Innovation Officer Communications Media Inc. (CMI) Chief Global Growth Office Bartle Bogle Hegarty LLC Head of Segment Marketing and Acquisition Fidelity Investments Dorosin, Heidi Denton, Nick Diorio, Breanne Dorrance, Elizabeth Diskin, Eileen Dorrler, Nicole Distelburger, Brian Douglas, Glenn Dixon, Donald Drazich, Cindy Dixon, Jennifer Drennan, Holly Chief Executive Officer Gawker Derbick, John Global Advertising Director The Principal Financial Group Dermer, Simon Managing Director Essential Accessibility Dern, Chad Director of Brand and Advertising Northwestern Mutual DeSocio, David Senior Vice President Ad Sales Marketing and Partnerships A+E Networks Desrosiers, Hilary Vice President, Global Brand Strategy Franklin Templeton Investments DeVard, Jerri Senior Vice President Chief Marketing Officer ADT Security Services Devlin, Marie Senior Vice President Global Advertising, Media Sponsorships and Insights American Express Company DeVries, Diana Marketing Assistant Bimbo Bakeries USA DeWees, Jensen Manager, Digital Marketing See’s Candies Inc. DeWees, Patty Director of Media Humana Inc. Dickens, Erick Vice President, Marketing King’s Hawaiian Bakery West, Inc. Diederich, Ann Director, Corporate Marketing Intuit Inc. Dietrich, Adam Economical Insurance DiGennaro, Samantha Chief Executive Officer DiGennaro Communications Dillman, Jeff Agency and Strategic Partnerships Factual Manager, Editorial Services John Hancock Financial Services, Inc. Senior Vice President, Marcom Comcast Cable President and Co-Founder Yext Inc. Chief Marketing Officer City of Atlanta City of Atlanta Corporate Travel Manager Advertising Production Resources (APR) Dixon Jr., Robert E. Director, Product Technology and Innovation United States Postal Service Director of Marketing The Clorox Company Marketing Director, Media and Analytics Expedia, Inc. Assistant Vice President, Marketing American Legacy Foundation Director of Strategic Sales TruSignal Marketing Coordinator Vantage Mobility International Marketing Director, Meat Products Hormel Foods Corporation Dressler, Joe Vice President LiveIntent Dreyer, Maria Media and Print Services Director Boehringer Ingelheim Pharmaceuticals, Inc. Senior Vice President Advertiser Sales and Branded Entertainment Sony Pictures Entertainment (SS&P) Doliveira, Amy Driscoll, Erica Domonique, Hollins Driscoll, John Dobbins, David Prudential Insurance Company of America SMD, Brand Marketing and Digital Strategy Regions and Events Teach for America (TFA) Donahue, Nick Vice President, Ad Sales, Detroit A+E Networks Vice President, Business Development Univision Communications Inc. Drouillard, Tom Senior Account Executive Simulmedia, Inc. Chief Executive Officer President and Managing Director Alliance for Audited Media Donnelly, Michael Drury, Debbie Senior Vice President Group Head Global Digital Marketing MasterCard Worldwide Donohue, Lisa Chief Executive Officer Starcom USA Donovan, Julie Director of Sales, Enterprise - Boston Rocket Fuel Inc. Donvito, Chad Brand General Manager King’s Hawaiian Bakery West, Inc. Doohan, Kevin Chief Marketing Officer DTS Incorporated Director, Brand Communications American Standard Brands Du, Hue Director of Marketing Equipment Depot Du, Niki Senior Digital Marketing Manager Align Technology, Inc. Duff, Tom President Optimus Duffy, Brendan Marketing Director Caravan Tours 2015 ANA Masters of Marketing Conference :: 143 Conference Attendees Duffy, Brian Edwards, Paul Ellis, Robert Duffy, Patrick Egan, Jocelyn Enciso, Alicia Director of Sales TiVo Inc. Vice President, Chevrolet Marketing General Motors Company Vice President, Corporate Partnerships Monumental Sports & Entertainment Dugan, Joseph Senior Vice President Discovery Solutions Discovery Communications, Inc. Business Alliances Manager United States Postal Service Chief Marketing Officer Nestlé USA Ennis, Tara Senior Vice President CNN Digital Sales Turner Broadcasting Sales, Inc. Egeland, Jennifer Director Allstate Insurance Company Senior Director Consumer Commercial Procurement Johnson & Johnson Dumford, Heather Ehle, Fred Epstein, Daniel Dunand-Zaloum, Nathalie Ehlers, David Epstein, Dara Duncan, Craig Ehresmann, Jen Erdos, Lori Dunn, Kristin Eichner, Jessica Erwin, Maya Dunn, Logan Einarsdottir, Holmfridur Esguerra, Lorenz Eirikis, Steven Espejo, Vanessa Media Director, Global Marketing ConAgra Foods Inc. Brand Manager Bel Brands USA Executive Producer Cutters Marketing Strategist 3M Dunne, Carol Vice President of Marketing La Quinta Inns and Suites Durette, Nicole Vice President, Ad Sales, FYI A+E Networks Dwyer, Mike Marketing Director, Strategic Initiatives The Goodyear Tire & Rubber Company Eames, Ward President The National Theatre for Children Easter, Temeka Director of Social Media Sallie Mae Eaton, Roger Chief Marketing Director Yamaha Corporation of America Eaves, Matthew Vice President of Engagement Cancer Treatment Centers of America Eberhard, Ana Director Advertising and Brand Marketing AvMed Senior Vice President Brand Marketing Dr Pepper Snapple Group Eboli, Carla Director, Marketing Dieste, Inc. Chief Executive Officer Optimedia Director of Marketing Retail/Deli Jennie-O Turkey Store Director of Marketing PLS Financial Services, Inc. Ebert, Regan Vice President, Customer Officer McDonald’s USA, LLC Brand Marketing Manager Expedia, Inc. Executive Director Head of Marketing and Service Islandsbanki Communications Specialist Social Media Florida Power & Light Co. Eisenberg, Scott Vice President, Sales Pandora Media, Inc. Eisenhardt, Robert General Manager ADWEEK Eitelbach, Andrew Senior Manager Marketing and Communications Secret Agent ANA Elder, Rob Vice President Digital Sales Live Nation, Inc. Elders, Brad Senior Vice President Eastern Sales AOL Ellard, Elizabeth Executive Vice President, Media The Advertising Council Elliott, Jill Senior Director, Global Marketing Vertex Pharmaceuticals Inc. Ellis, Mark Senior Vice President Corporate Advertising Sales Time Inc. 144 :: 2015 ANA Masters of Marketing Conference Owner Daniel Epstein & Associates, LLC Sales Manager Comcast AdDelivery Publisher Smithsonian Magazine Group Marketing Manager, Snacks Blue Diamond Growers Managing Director Business Development Colle+McVoy Associate Brand Manager Bimbo Bakeries USA Essex, Andrew Vice Chairman Droga5 Estrada, Ravin Expedia, Inc. Etherington, Dave Executive Vice President Marketing and Mobile Titan Evanitsky, Janyne Manager Bimbo Bakeries USA Evans, Abi Senior Manager Business Development CP+B Evans, Andrews Director of Production Management Wilsonart LLC Evans, Daryl Senior Vice President Mobile Strategy MediaLink, LLC Evans, Kenny Senior Regional Marketing Manager Panera Bread, LLC Everson, Carolyn Fero, Brittany Finston, Allison Ferrara, Jerry Fischer, Eric Director SAP SE Executive Vice President Advertising Sales Investor’s Business Daily Falk, Kirstin Ferro, Rita Fischer, Lisa Executive Vice President Marketing and Communications ANA Fetter, Brad Fisher, Jenn Farber, Erica Fetters, Aaron Fisher, Mike Vice President Global Marketing Solutions Facebook Faisst, Wolfgang Managing Director, Brand Charles Schwab & Company, Inc. Fanelli, Duke President and Chief Executive Officer Radio Advertising Bureau Farber, Samuel Coordinator, Marketing NBA Farrell, Jim Vice President, Digital Media VeriFone Media Farrell, Patrick Chief Marketing and Communications Officer Enterprise Holdings, Inc. Fasulo, Andrea Chief Strategy Officer Publicis Executive Vice President Disney Media Sales and Marketing The Walt Disney Company Director of Digital Marketing FLIR Systems, Inc. Senior Vice President Marketing and Sales ComScore Inc. Feyrer, John Vice President Strategic Growth Partnerships OUTFRONT Media Inc. Fierman, Stephanie Chief Marketing Officer MediaCom Fife, Katharine Manager, Corporate Digital Marketing Mary Kay Inc. Senior Vice President Retail Marketing and CP Planning Nickelodeon Figliolini, Fabrice Feinberg, Brad Findlay, Russell Media Director MillerCoors LLC Feldman, Brent Executive Vice President Hill Holliday Feldman, Konrad Chief Executive Officer Quantcast Corporation Felenstein, Scott Executive Vice President, Ad Sales Discovery Communications, Inc. Fellows, Trevor Head of Global Advertising Sales The Wall Street Journal Felton, Louise Senior Director Branded Campaigns and Programs Intel Corporation Feodoroff, Matthew Vice President Strategic Sales, Buyer Cloud The Rubicon Project Ferengul, Corey Chief Executive Officer Undertone Vice President of IT and Finance Boiron Head of Marketing Chief Marketing Officer Hiscox Fine, Ocean Director, Agency and Partnerships Factual Fingar, Erica Senior Campaign Manager Penske Truck Leasing Co., L.P. Finley, Mary Director, Corporate Communications and Marketing MUFG Union Bank, N.A. Finn, Beth Director, Business Development RSW/AgencySearch Finn Ridenhour, Colleen Deputy Director, Corporate, Foundation and Institutional Relations Habitat for Humanity International, Inc. Fino, Alex Vice President of Client Management Team Ignition Pancultural Marketing Manager, Conferences ANA Director, Media Sponsorship and Media Analytics The GoDaddy Group, Inc. Executive Vice President Advertising Sales UP TV & ASPiRE Director, Digital and Media Pulte Homes, Inc. Director of Strategy and Innovation BrightLine Fisher, Stephanie Digital Marketing Manager Plantronics, Inc. Flamos, Ed Senior Director - Advertiser Sales Rentrak Corporation Flanik, Kirsten Managing Director BBDO Worldwide, Inc. Fleischhut, Oliver Director, Online Communications Siemens Corporation Flood, Michelle Reynolds Consumer Products Flores, Georgina Vice President Integrated Marketing Communications Allstate Insurance Company Flynn, Brenna Director Burns Entertainment Fochetta, Tom Vice President of Sales Samsung Electronics North America Fogarty, Mike Executive Vice President Consumer Sales and Marketing WebMD Health Corporation Fogel, Bennett Executive Vice President Sales and Marketing Partnerships NCM Media Networks Fogelberg, Mark Director – UXTV BrightLine Forbrick, Melanie Vice President, Corporate Communications Siemens Energy & Automation, Inc. 2015 ANA Masters of Marketing Conference :: 145 Conference Attendees Ford, Mark Frieder, Jayme Forsberg, Krista Friedman, Jonathan Fortin, David Friedman, Peter Senior Vice President, Global Accounts Time Inc. Vice President, Marketing YA Senior Director Production Marketing Global Ads Microsoft Corporation Fortlage, Kathryn Senior Marketing Manager Formica Corporation Foster, Broocks Marketing Manager Blue Rhino Corporation Foster, Dana Senior Director of Sales Simulmedia, Inc. Vice President, Client Solutions Group NBCUniversal Chairman and Chief Executive Officer LiveWorld, Inc. Frisbie, Dan Executive Vice President, Media Jun Group Frohling, Kathryn Senior Vice President, Brand Executive Wells Fargo & Co. Frohman, Trish Business Alliances Manager United States Postal Service Executive Vice President, Advertising Sales - Sports NBCUniversal Foster, Frank Frommer, Rebecca Senior Vice President General Manager TiVo Research and Analytics (TRA) Foster, Linda Partner Blamer Partnership Franchi, Eric Chief Marketing Officer California Pizza Kitchen Franklin, Esther Executive Vice President Director, Cultural Identities SMG Multicultural Franklin, Tamara Galietta, Laura Senior Vice President Ad Sales Marketing Scripps Networks Interactive Gallagher, PJ Superintendent, Advertising Air National Guard Gallardo, Nelly Senior Events Coordinator Bank of New York Mellon Gallegos, Sarah Brand and Marketing Eyefinity Galliher, Mark Director, Member Relations ANA Galloway, Allison Fruechte, Christine Gangel, Rachel Kaplan President and Chief Executive Officer Colle+McVoy Fry, Lauren Fuguitt, Gayle Franco, Natalia Senior Vice President Consumer Digital Products MasterCard Worldwide Manager of Corporate Partnerships ASPCA Senior Account Executive Simulmedia, Inc. Co-Founder Undertone Galdieri, Marcelo Chief Executive Officer and President Advertising Research Foundation Fuller, Chris Vice President Brand and Corporate Communications Arby’s Restaurant Group Furman, Andrew Millennial Media Senior Vice President, Channel Strategy and Development Manager Bank of America Garbarino, Barry Vice President, Corporate Marketing Collective Gardea, Michael Product Manager, Omni-Channel See’s Candies Inc. Gardner, Jennifer Director, Media Investment and Partnerships North America Unilever United States, Inc. Senior Admin Assistant AT&T Mobility LLC Head of Sales West and Central Region Outbrain Garduno, Christena Frappier, Rob Fusillo, Natali Garner, Denise Gabriello, Katie Garrett, Jennifer Content Strategist Quicken Loans, Inc. Fredericks, Erin Director, Strategy Navigate Research Freilinger, Johann Director Marketing Lectures and Public Programs National Geographic Society Marketing Manager DataXu Head of Marketing and Communications SAP America, Inc. Galarza, Tania Freitas, Stephen Galbincea, Cynthia Chief Marketing Officer Outdoor Advertising Association of America, Inc. Frey, Barry President and Chief Executive Officer Digital Place-based Advertising Association (DPAA) Senior Director, Segment Strategy Marriott International, Inc. Director of Consumer Marketing Winston Products Galceran, Ignacio Chief Client and Offer Officer, Americas TNS 146 :: 2015 ANA Masters of Marketing Conference Chief Media Strategist Koeppel Direct Senior Vice President Chief Innovation Officer The Clorox Company Executive Vice President National Enterprise Group XO Group Inc. Garrubbo, Gina President and Chief Executive Officer National Public Media Gath, Amy Vice President North America Marketing Formica Corporation Gattinella, Wayne Chief Executive Officer and President DoubleVerify Inc. Gauthier, Greg Global Procurement Amway Corporation Gaynor, Adam Getman, Lawrence Vice President Strategic Marketing and Planning Xilinx, Inc. Vice President Media Sales and Analytics DISH Network Getto, Gary Gelb, Paul Giancola, Sean Geller, Harold Gianelli, Silvia Global Vice President XAd Inc. Chief Growth Officer Ad-ID LLC Gemma, Tony Regional Vice President, West Millennial Media Gentry, Ron Director of Marketing Boiron Gentry, Shawn Chief Business Development Officer Ziosk Gentzel, Kevin Chief Revenue Officer Gannett Co., Inc. Geoffroy, Noel Vice President Marketing, Morning Foods Adult Brands and Masterbrand Kellogg Company Georges, Bill Chief Operating Officer Active International Gerber, Hadassa Senior Vice President Chief Research Officer TVB Gerde, John Product Manger - Deli Jennie-O Turkey Store Geringer, Marjorie Senior Product Manager Florida Power & Light Co. German, Toni Associate Brand Manager Dairy and Innovation WhiteWave Foods Company Germinder, Maureen Director - Digital Marketing Asurion Germscheid, Joe Senior Director Business Intelligence and Outcomes Simulmedia, Inc. Gerth, Bruce Manager, Partnerships and Programs Be The Match President Advertising Benchmark Index Chief Revenue Officer The New York Post Director, Integrated Marketing Xilinx, Inc. Giarrusso, Kristin Marketing Manager Kiss Products, Inc. Gibbons, Crista Director Senior Global Corporate Partnerships National Geographic Society Gibbons, Greg Senior Vice President Head of MarCom Siemens U.S. Siemens Corporation Gibbs, Jillian Founder Global Chief Executive Officer Advertising Production Resources (APR) Giovino, Mark Director of Global Marketing and Sales AS Roma Gittlin, Grant MediaLink, LLC Glassberg, Richy Chief Operating Officer Medialets Glazov, Noah Vice President, Enterprise Sales Yext Inc. Glenday, Greg Chief Revenue Officer Undertone Globerson, Jeremy Director, Enterprise Sales Yext Inc. Godfrey, Bryce Director, Business Development Tree Top, Inc. Gold, Adam Senior Vice President, Global Membership and Sponsorships Mobile Marketing Association Goldberg, Andy Global Creative Director General Electric Company Goldberg, Steve Gibeaut, Doug Vice President Associate Planning Director Active International Gielen, Sofie Golden, Jason Director, Sponsorships and Events United Parcel Service, Inc. (UPS) Marketing Communications Director Atlas Copco Giera, Christie Director of Corporate Communications DDB Worldwide Gilbert, James Director, Global Advertising, Soup Campbell Soup Company Gilbert, Timothy Product Manager Shire Pharmaceuticals Inc. Gilman, Brett Managing Director Business Development Meredith Xcelerated Marketing (MXM) Gilvar, Ted Chief Marketing Officer Vonage Holdings Corp. Giordano, Peter Vice President Revenue Operations Simulmedia, Inc. Managing Director Business Development Richard Childress Racing NASCAR Team Goldie, Melisa Chief Marketing Officer Calvin Klein, Inc. Goldman, Mark President and Chief Strategy Officer Consumer and B-to-B Division Scout Marketing Goldstein, Brooke Head of Sales, North America ESP Properties Goldstein, Jay Director of Sales AdMore Golub, Alisa Sales Director Meredith Digital Goodhart, Jonah Chief Executive Officer Co-Founder Moat 2015 ANA Masters of Marketing Conference :: 147 Conference Attendees Goodlett, Debra Grebstein, Marci Grella, Lawrence Goodman, Chris Green, Allison Grier, Stacey Marketing Manager Global Experience Specialists Chief Marketing Officer KPMG LLP Goodman, Michael Director, Marketing Capability Campbell Soup Company Goodrich, Brooke Senior Marketing Manager Tree Top, Inc. Goodwin, Jeff Senior Director Global Digital and Social Strategy Western Digital Corporation Goojha, Kiran Vice President of Advertising Lowe’s Companies, Inc. Director, Cause Marketing and Workplace Giving Habitat for Humanity International, Inc. Green, Peggy Consultant AudienceXpress Greenberg, Elicia Programs Director The Advertising Club Greenberg, Jen Director of Marketing F’Real Senior Manager Marketing and Communications ANA Greenberg, Karl Gorder, Jeffrey Greenberg, Scott Director of Business Development Mono Goss, Kelli Director, Digital Marketing Alaska Airlines, Inc. Gotlieb, Irwin Global Chief Executive Officer GroupM Gotlin, Melanie Vice President, Local Sales Director Titan Grace, Sean Director of Sales Nice Shoes Senior Vice President National Business Marchex Greenberg, Tammy Senior Vice President Business Development Radio Advertising Bureau Greene, Emily Vice President, Sales Active International Gralpois, Bruno Co-Founder and Principal Agency Mania Solutions Granatstein, Lisa Editor ADWEEK Senior Vice President Enterprise Media Bank of America Senior Director Brand Communications Moen Incorporated Grimm, Brian Director, Strategic Marketing Navient Grimm, Melissa Senior Manager, Automotive, Removers and Cleaners Rust-Oleum Corporation Grogan, Amy Senior Advertising and Brand Communication Specialist Cancer Treatment Centers of America Groom, Brett Senior Vice President Content Integration and Activation ConAgra Foods Inc. Grose, Elizabeth Senior Manager, Client Relations and Industry Marketing iHeartMedia Grossman, Keith Grusd, Cammy Vice President, Media Director MUFG Union Bank, N.A. Director, Content Marketing Pulte Homes, Inc. Greenlee, Al Director, Consumer Marketing U.S. and Canada Blue Diamond Growers Greenlee, Vanessa B-to-C Market Manager Vision Service Plan, Inc. Greer, John Grant, Kimberly Accenture Greene, Laurie Greenia, Kimberly Graham, Scott Grignon, Perianne Publisher, Bloomberg Digital and Digital Products Bloomberg L.P. Senior Vice President of Sales adMarketplace Senior Director PepsiCo, Inc. Chief Strategic Officer DDB California Global Brand and Advertising Hewlett-Packard Company Greenhouse, Julie Graham, Nick Gravely, Alan Automotive Editor MediaPost Marketing Daily Vice President Shopper Media Bazaarvoice Executive Vice President Chief Creative Officer Franklin Templeton Investments Gregory, Sylvia B-to-B HP/SA Market Manager Vision Service Plan, Inc. Greitzer, Matthew Co-Founder Chief Operating Officer Accordant Media 148 :: 2015 ANA Masters of Marketing Conference Vice President, Client Relations and Industry Marketing iHeartMedia Guanella, Mike Senior Brand Manager Grocery Products Hormel Foods Corporation Guang, Wade Vice President Managing Director Rezonate Media Guarino, Laurie Senior Communications Manager Plantronics, Inc. Gudding, Lisa Executive Vice President Business Development Gfk Guerra, Rosy Vice President, Marketing- Mexico Mary Kay Inc. Guidara, Nicole Vice President, Manager Brand Strategy and Insight Liberty Mutual Group Guilbault, Keith Senior Vice President Chief Marketing Officer Jack in the Box, Inc. Guilfoyle, Christine Senior Vice President Group Publisher Better Homes and Gardens Guiliano, Philip Partner BrandActive Guillot, Alex Director, Sales AudienceScience Hagedorn, Becky Hammer, Thomas Hagen, Laura Hammond, Stacy Hagener, Suzanne Hammond, Teresa Director, Portfolio Sales Marketing NBCUniversal Senior Vice President, Connections iHeartMedia Senior Marketing Manager Non Dairy Products Blue Diamond Growers Hagerty, Jessica Senior Vice President, Sales IBT Media Vice President Charles Schwab & Company, Inc. Vice President Marketing 4moms Hanan, Alex Business Development Manager CP+B Senior Director Agency and Advertiser Development Pandora Media, Inc. Hahn, Janelle Director Corporate and Cause Partnerships Boys & Girls Club of America Hanrahan, Sean President Hogarth Americas Gulvik, Jen Hahn, Kristina Hansen, Julie Guitart, Meritxell Senior Vice President Creative Director Houlihan’s Restaurant, Inc. Gupta, Sanjay Marketing, Innovation and Corporate Relations Allstate Insurance Company Gurumoorthy, Bala Marketing Intelligence Manager Ferrero USA, Inc. Gustafson, Kristen Senior Manager Marriott Vacations Worldwide Gutfreund, Jamie Chief Marketing Officer Deep Focus, Inc. Haase, David Executive Vice President Triad Retail Media Haber, Jack Vice President Global Advertising and Digital Colgate-Palmolive Company Haberacker, Eric Marketing Manager Vanguard Group, Inc. Hackett, Chris Senior Director Kellogg North America Media Kellogg Company Haefling, Karen Vice President Marketing Vitamix Corporation Hafsteinsdóttir, Hildur Björk Director of Marketing Siminn - Iceland Telecom Hafststeinsson, Hafsteinn SV Account Director ENNEMM Head of Consumer Package Goods Google Hahn, Mimi Senior Vice President Marketing Solutions ESPN The Capital Group Hansen, Mark Vice President of Marketing Monterey Bay Aquarium Executive Vice President Director of Account Management DDB Chicago Haines, Rob Hansen, Naomi Hajj, Chuck Hanson, Stephanie Manager, Marketing Service Experts Inc. Executive Director Meredith Customs Solutions Halford, Shumetris Marketing Director Dole Packaged Foods Senior Vice President Media Relations REVShare Manager Marketing and Strategic Alliances The Recording Academy Harding, Heather Halivopoulos, E. Lori Hardy, Marcus Hall, Cathy Hargesheimer, Justin Senior Vice President, Marketing GfK Chief Marketing Officer The Joint Corp. Hall, Joanna Chief Digital Officer BrightLine Hall, Kathleen Corporate Vice President Microsoft Corporation Hallock, Susan Vice President Marketing Communications The Capital Group Hamill, Jeffrey Executive Vice President Hearst Magazines Hamilton, Roland Vice President of Sales XO Group Inc. Sponsorship Manager Walt Disney Parks and Resorts Account Coordinator CooperKatz & Company, Inc. Corporate Development Officer Habitat for Humanity International, Inc. Harkins, Sheryl Senior Vice President Consumer Package Goods Sales TiVo Research Harper, Allison Senior Associate EMarketing and Relationship Marketing Novo Nordisk Pharmaceuticals, Inc. Harper, Jeremy Senior Director Kellogg Company Harper, Marcus Head of International Client Development Quantcast Corporation Harper, Sherry Brand Manager Flowers Foods, Inc. 2015 ANA Masters of Marketing Conference :: 149 Conference Attendees Harrington, Bethany Hayden, Bill Harris, Bethany Hayward, Guy Customer Experience and Digital Marketing Associate Vice President American Family Insurance Senior Vice President Managing Director Active International Harris, Jessica Senior Manager, Customer Marketing WhiteWave Foods Company Harris, Rich Chief Executive Officer AddThis Harris Millard, Wenda Senior Vice President Strategy, Insights, and Brand Management Universal Orlando Resort Global Chief Executive Officer Kirshenbaum Bond Senecal + Partners Hayward, Jennifer CIGNA Corporation Healy, Jean Marie Vice President Consumer Marketing MasterCard Worldwide Hearne, Michael President and Chief Operating Officer MediaLink, LLC Marketing Manager Corporate Marketing Land O’ Lakes, Inc. Harrison, Gylise Heffernan, Brian Manager, Conferences ANA Harrobin, John Senior Vice President Chief Marketing Officer Verizon Communications Vice President Growth Resource/Ammirati Heidrich, Carol Administrative Assistant Marketing Division American Family Insurance Hartell, Richard Heinemann, Leslie Hartley, Jimmy Heisser, Barbara President, Human Experience Strategy MediaVest Senior Brand Manager Checkers Drive-In Restaurants, Inc. Hartling, Gina Director, Strategy and Development CRN International Teradata Operations, Inc. Heitzman, Candace Brand and Advertising Manager Siemens Healthcare Director Corporate and Cause Partnerships Boys & Girls Club of America Hartman, Jerard Heitzner, Jordan Chief Revenue Officer The Washington Post Manager, Marketing Planning Marriott International, Inc. Harty, Thomas Hemmige, Harish Hassan, Carla Hendee, Ric President Meredith Corporation Senior Vice President Global Brand Management PepsiCo, Inc. Principal The Boston Consulting Group Senior Vice President Consumer Marketing Cotton, Inc. Herrera, Maurice Senior Vice President of Marketing Weight Watchers International, Inc. Herrick, Ann Marketing Director Hallmark Cards Inc. Hetrick, Mark Segment Manager Pella Corporation Hickman, William Chief Growth Officer Leo Burnett Company, Inc. Hill, Nancy President and Chief Executive Officer 4A’s Hinton, Charlie Executive Director Marketing Analytics AT&T Mobility LLC Hintz, Tara Brand Manager WhiteWave Foods Company Hirsch, Lee Director, Strategic Marketing NVIDIA Corporation Hirschle, John Director of Retail Twitter Hitchcock, Deb Director, Strategy and Plans AAA National Office Ho, Alex Executive Director, Marketing American Greetings Corporation Hockenjos, Joseph Regional Vice President, Eastern Region and Business Development DIRECTV LLC Hodge, Casey Tervis Tumbler Company Hodges, Kelly Vice President, Advertising Mashable Hassan, Tariq Henderson, Pamela Hoey, Kimberly Hastings, Brandt Herd, Brent Hogan, Joe Hermalyn, Michael Hogan, Julie Senior Vice President, Customer Insight and Brand Strategy Executive Bank of America Senior Vice President, Connections iHeartMedia Haugenes, Scott Vice President Business Development, Network Sales Estrella TV Hauteman, Wendy Senior Vice President Vision Care Marketing Vision Service Plan, Inc. Chief Strategy and Marketing Officer Saint Joseph Regional Medical Center Industry Director Telco, Travel and B-to-B Twitter Brand Marketing Director Running Division Mizuno USA Executive Vice President Sales and Marketing Turner Broadcasting Sales, Inc. Vice President and Group Leader, Sales CBS Altitude Group Head of Events Marketing Facebook Heroux, Melanie Chief Marketing Officer Kirshenbaum Bond Senecal + Partners Executive Director Omgeo 150 :: 2015 ANA Masters of Marketing Conference Hohman, Jennifer Holland, Daniel Houlahan, Penny Hunter, Adam General Manager Consumer Package Goods Oracle Data Cloud Houser, Meagan Hutchison, Halle Hollander, Chris Houts, Joe Holler, Martha Howard, Jeff Vice President, Business Development DAC Group Holland, Robert Vice President, Marketing Panera Bread, LLC Senior Vice President Corporate Marketing and Comms. Sallie Mae Hollis, Michael Senior Executive Administrative Assistant PETCO Animal Supplies, Inc. Agency Manager Visit Florida, Inc. Market Research and Planning Director Ladies Professional Golf Association Managing Director, Brand and Marketing Communications Alaska Airlines, Inc. Hyde, Katherine Account Executive TubeMogul Inc. Events Marketing Manager Vanguard Group, Inc. President, National Sales iHeartMedia Howard-Sarin, Stephen Hyne, Kelly Vice President, Strategic Partnerships Ladies Professional Golf Association Director of Sales BrightLine Head of North America Display Advertising EBay, Inc. Iaffaldano, Anthony Holman, David Howerton, Nicole Iantosca, Mike General Counsel American Family Insurance Holman, Sheila Director Integrated Marketing and Sales Pac-12 Networks Vice President of Marketing Undertone Chief Revenue Officer Integral Ad Science Ingram, Laura Vice President Portfolio Marketing Strategy Marriott International, Inc. Howland, Melissa Holmen, Jennifer Hoyland, Britt Corporate Events Meredith Corporation Senior Vice President Marketing Communications Comcast Cable Holmstrom, Terry Huang, Cynthia Israel, Tasha Holtberg, Sara Hughes, Diane Italiano, Deborah Graphic Designer Tervis Tumbler Company Vice President, Client Solutions UP TV & ASPiRE Advertising and Promotions Manager Blue Diamond Growers Honig, Jennifer Associate Marketing Director Shire Pharmaceuticals Inc. Horn, Ina Marketing Manager Wells Fargo & Co. Horowitz, Scott Vice President Development Repucom International Horstman, Walt President AudienceXpress Hosea, Paul Chief Executive Officer eg+ worldwide Hosking, Simon Business Development Director OLIVER Houck, Jonathan Director of Digital Marketing American Standard Brands Lead Conference Coordinator Shire Pharmaceuticals Inc. Lead Marketing Brand Management S.C. Johnson & Son, Inc. Director, Social Media and Digital Experience Florida Power & Light Co. Hughes, Kevin Vice President Marketing Communications Operations The Capital Group Hughes, Magdalena Director of Marketing for Latin America Mary Kay Inc. Hulquist, Dane Senior Vice President Head of Digital Advertising Wells Fargo & Co. Humbard, Charles President and Chief Executive Officer UP TV & ASPiRE Marketing Program Manager American Licorice Intermaggio, Peter Senior B-to-B Marketing Manager Yahoo! Inc. Vice President, Chief Marketing Office Stanford Health Care Ives, Nat Media Editor Advertising Age Jacknis, Jeff Strategic Account Director Agency Relationships Neustar Jacko, John Vice President, Chief Marketing Officer Kennametal Inc. Jackson, Cory Senior Marketing Strategist Pacific Gas & Electric Co. Jackson, Kristine President Powell Communications Vice President Marketing and Communications National Rural Electric Cooperative Association Humphrey, Thomas Jackson, Scott Hunsicker, Steve Jacobs, David Humphrey, Sloan Inside Sales Teradata Operations, Inc. Director of Field Marketing Checkers Drive-In Restaurants, Inc. Senior Director Marriott Vacations Worldwide Global Senior Director, Marketing S.C. Johnson & Son, Inc. 2015 ANA Masters of Marketing Conference :: 151 Conference Attendees Jacobs, Ellen SR Analyst, Research SRP Jacobs, Gerry Senior Field Marketing Manager Checkers Drive-In Restaurants, Inc. Jacobs, Kyla Director of New Business Development TBWA/Chiat/Day Advertising, Inc. Jacobson, Sharon Jasmin, Karen Director, Global Branding and Marketing Communications iRobot Corporation Jefferis, Rebekah Director of Business Development 72andSunny Jeffries, Daniel Partner of Pile and Company Jeffries Consulting Johnston, Neil Senior Partner Lippincott Johnston-Smith, Amy Director, Marcom Operations Comcast Cable Jolly, Michael Chief Revenue Officer FusionSeven Jones, Andrew Director of Client and Member Marketing Vision Service Plan, Inc. Jensen, Mike Assistant Brand Manager Bimbo Bakeries USA Executive Vice President, Business Development 22squared Jakeman, Brad Jensen, Stephanie Jones, Courtney Jalandoni, Maripi Jillson, Lisa Jones, David Jimenez, Marissa Jones, Deleela Jimenez, Michelle Jones, Jeanne Joachimsthaler, Erich Jones, Jeffrey President, PepsiCo Beverage Group PepsiCo, Inc. Group Executive - U.S. Marketing MasterCard Worldwide James, Teri Managing Director Conning Vice President Brand Marketing Arby’s Restaurant Group Director - Integrated Marketing Communications Allstate Insurance Company Senior Manager Comcast Media 360 James, Wendy Senior Project Manager – Silk WhiteWave Foods Company Janelli, Christian Director of Category Strategy Rocket Fuel Inc. Janendo, Janice Advertising Marketing Manager Investor’s Business Daily Jankauskas, Paul Chief Revenue Officer VeriFone Media Jankoski, Joseph Vice President, Merchandising Hunter Douglas, Inc. Jankowski, Benjamin Senior Vice President/Group Head of Global Media MasterCard Worldwide Janneman, Liz Senior Brand Manager Novo Nordisk Pharmaceuticals, Inc. Founder and Chief Executive Officer Vivaldi Partners Johannsson, Sveinn Account Executive ENNEMM Johne, Ryan Manager of Email Marketing Alaska Airlines, Inc. Executive Vice President and Chief Marketing Officer Target Corporation Jones, Mark President - Global Solutions Mediaedge:cia Johnson, Ashley Jordan, Jarrod Marketing and Communications Manager Collegiate Church Corporation Johnson, Brian Pinterest Jansky, Cindy Johnson, Jennifer Jarer, Jaime Johnson, Shannon Jarrell, Holly Johnson, Ty Chief Client Services Officer, North America Gfk Director, Industry Marketing Pandora Media, Inc. Jones, Tim Johnson, Eric Brand Manager Matrixx Initiatives, Inc. Global Chief Executive Officer of Havas and Euro RSCG Havas Worldwide Marketing Manager, Campaign Analytics Expedia, Inc. Executive Vice President, Network Strategy Ovation Director, Marketing Centene Corporation Marketing Program Manager SRP Associate Publisher of Marketing Conde’ Nast Publications, Inc. Marketing Director, Meat Products Hormel Foods Corporation Social Media Specialist Alaska Airlines, Inc. Vice President, Multicultural Ad Sales UP TV & ASPiRE Johnston, Ashley Vice President, Marketing Experian Marketing Services 152 :: 2015 ANA Masters of Marketing Conference Chief Executive Officer Zenith Optimedia Executive Vice President, Thuzio 360 Thuzio, Inc. Jordon, Lara Vice President, Marketing and Brand Strategy MassMutual Financial Group Joseph, Alisa Vice President, Advertiser Services (Audio) Nielsen Josephson, Mark Vice President, Publisher Meredith Corporation Joukoff, Stephanie Agency Inside Intel Corporation Joy, Ryan Senior Director of Menu Development Checkers Drive-In Restaurants, Inc. Joyce, Brian Senior Vice President Ad Sales, A&E/ HISTORY/H2 A+E Networks Juliano, Joseph Director, Analgesics and Eye Care Prestige Brands, Inc. Jung, Peter Senior Director, Marketing NASCAR Junger, Ellen Senior Vice President Consumer Solutions/Chief Marketing Officer Hallmark Cards Inc. Kabb, Julie Director, Strategic Partnerships / Business Development General Growth Properties, Inc. Kafkis, Maria Senior Brand Manager Reynolds Consumer Products Kahlert, Florian Managing Director GfK Kahn, Lisa Director Assistant To Marie Devlin American Express Company Kahn, Michael Kaplowitz, Marla Chief Executive Officer, North America MEC Kargman, Harry Founder and Chief Executive Officer Kargo Global Inc. Karkos, Denise Chief Marketing Officer TD AMERITRADE Holding Corp. Karpenko, Chris Director, Brand Mail United States Postal Service Kasprzycki, Andrew Executive Vice President Managing Director, Starcom Starcom MediaVest Group Kassan, Michael Chairman and Chief Executive Officer MediaLink, LLC Katz, Ralph Principal CooperKatz & Company, Inc. Kaura, Varsha Senior Vice President, Account Director Leo Burnett Company, Inc. Kayse, Kathleen Global Chief Executive Officer Performics Vice President, Sales Strategy and Solutions Yahoo! Inc. Kain, Wylie Kehrer, Daniel Kammerer, Charlie Keller, Jim Vice President, Head of Brand E*Trade Financial Corp. Group Publisher, Real Simple, Food and Wine, Health, Cooking Light, MyRecipes and This Old House Time Inc. Kamon, Leah Senior Vice President, Marketing and Communications Radio Advertising Bureau Kanubaddi, Avani Chief Executive Officer and Chief Marketing Officer Welmedix Consumer Healthcare Kaplan, Jill Supervisor, Consumer Communications Vision Service Plan, Inc. Vice President, Marketing MarketShare Vice President, East and Mid-West Sales Hulu Kelley, Jacki Chief Operating Officer of Media Bloomberg L.P. Kells, Kevin Director, GCAS Google Director of Brand Strategy BuzzFeed, Inc. Kelly, Colleen Partner, Managing Director Triptent Kelly, Jason Kaplan, Keith Kelly, John Vice President, Sales Google Vice President Global Agency Team Yahoo! Inc. Senior Influencer Program and Social Media Manager Plantronics, Inc. Kelly, Sophie President The Barbarian Group Kelly, Tyler Senior Vice President, Client Development Centro Kendrick, Melissa Communications and Marketing Specialist Tri-State G&T Kennedy, John Chief Marketing Officer Xerox Corporation Kennedy, Sally Former Chief Executive Officer Publicis Hawkeye Kennelly, John Vice President, Global Multimedia Sales The Wall Street Journal Kenny, Judy Executive Vice President, Network Sales and Marketing Estrella TV Kensinger, Ed Director of Creative Strategies Siemens Corporation Kent, Harvey Chief Strategy Officer Talent Partners Keown, Brad Vertical Director, Consumer Package Goods Twitter Kerin, Donna Vice President, Advertising Sales - TV Distribution NBCUniversal Kerr, Patty Kelly, Brendan Kaplan, Jonathan Kelly, Michael President of Managed Media Business Millennial Media Executive Vice President, Digital Sales Univision Communications Inc. Director ANA, Alliance for Family Entertainment Kershaw, Matt Vice President, Client Strategy Run Advertising Kershner, Nancy Manager Marketing Growth Penske Truck Leasing Co., L.P. Kershteyn, Yana Media Strategy Pulte Homes, Inc. 2015 ANA Masters of Marketing Conference :: 153 Conference Attendees Kertis, John Klaassen, Abbey Kollitides, Melissa Keshmiry, Julie Klee, Leigh Ann Koosman, Brent Assistant Brand Manager Philip Morris USA Global Media Director Intel Corporation Khan, Lisa Senior Director Procurement Mylan Kichen, David Creative Director Fidelity Investments Kiczula, Phillip Business Development Director 72andSunny Kiernan, Eileen Chief Marketing Officer 360i Chief Financial Officer Chief Operating Officer Pace Communications Klein, David Group Publisher Crain Communications, Inc. Klein, Julia Coordinator, Corporate Partnerships ASPCA Klein, Lesley Vice President MediaLink, LLC Kleinhans, Birgit Global President J3 Kiernan, Matt Retail Marketing Manager Pella Corporation Kightlinger, Brian Vice President, Corporate Sales Meredith Corporation Kim, Jordan Global Media Manager Intel Corporation Global Head, Marketing and Communications GfK Kline, Allie Chief Marketing Officer AOL Klugherz, Seth Marketing Director - Strategic Initiatives The Goodyear Tire & Rubber Company Vice President Fidelity Investments Product Manager - Retail Jennie-O Turkey Store KORN, DANIEL Global Growth Director Havas Worldwide Kornbluth, Ashley MillerCoors LLC Kosinski, Richard President, U.S. Unruly Kostakos, Nancy Director of Marketing Goodwin Procter LLP Kotler, Alexander Associate, Business Development Lippincott Kovacs, Karen Publisher, People Time Inc. Kowitt, Beth Writer, Fortune Magazine Time Inc. Knarr, Katherine Kozak, Eric Knecht, Fredrick Kozero, Kirk Knipp, Greg Kozlow, Doug Knopke, Richard Krajewski, Elizabeth Knotts, Doreen Kramer, Justin Kocer, Lori Kramer, Louisa Vice President, Strategic and Platform Sales DoubleVerify Inc. Koeppel, Peter Kramer, Sarah Kirby, Rainbow Koewler, Julie Krasnoo, Eric Managing Director Global Advertising and Events Accenture Vice President Major League Soccer Kiss, Patrick Kohl, Ellen Managing Director PricewaterhouseCoopers Kim, Patti Vice President Business Development Live Nation, Inc. Kim, Stephen Vice President Global Agencies and Accounts Microsoft Corporation Kincer, Pam Director, North America Marketing Formica Corporation King, Lisa Vice President, Consumer Insights American Standard Brands Kint, Jason Chief Executive Officer Digital Content Next Kintner, AJ Director, Events Marketing and Industry Communications Clear Channel Outdoor Managing Director Butler, Shine, Stern & Partners Kitchings, Kim Licensing Manager Tervis Tumbler Company Director, Marketing Production ANA Chief Executive Officer Dieste, Inc. Senior Vice President, Sales Gannett Co., Inc. Regional Vice President, Southeast Triad Retail Media Marketing Manager Land O’ Lakes, Inc. President Koeppel Direct Director, Consumer Insights and Marketing Intel Hormel Foods Corporation Cotton, Inc. 154 :: 2015 ANA Masters of Marketing Conference Director American Standard Brands Senior Manager, Marketing Integration TIAA-CREF Associate Brand Manager American Licorice Executive Producer Cutters Executive Vice President The Team Companies Marketing Program Manager AutoZone, Inc. Chief Operating Officer MediaVest Kravitz, Howard Kreckler, James Kurnit, Paul Kreibich, Dennis Kwentoh, Crystal Senior Vice President Advertising Sales - Digital NBCUniversal Senior Communications Specialist, Digital Experience Florida Power & Light Co. Kreis, George Assistant Vice President Business Development Active International Krivkovich, Peter Chairman and Chief Executive Officer Cramer-Krasselt Krok, Marc Senior Vice President, Ad Sales AMC Networks Krueger, Kevin Associate Marketing Manager Land O’ Lakes, Inc. Kruesi, Mitchell Associate Brand Manager WhiteWave Foods Company Krug, Kellie Senior Vice President, Enterprise Marketing Services Wells Fargo & Co. Krull, Kelly Marketing Director AutoZone, Inc. Kryzer, Jaycelyn Director, Business Development Ladies Professional Golf Association Krzypow, David Vice President Marketing Moroccanoil Kugel, Christian Vice President Consumer Analytics and Research AOL Kuh, Jody Owner and Producer Q+A Events and Production LLC President PS Insights, KidShop and Kurnit Communications Lacher, Jane Laven, Michele Executive Vice President of Strategy Zenith Optimedia LaFerla, Tara Associate Marketing Manager Land O’ Lakes, Inc. Lafferty, Patrick Chief Executive Officer Bartle Bogle Hegarty LLC Laline, Letitia Director, U.S. Custom Solutions Thomson Reuters Lamadrid, Carlos Vice President Entercom Communications Corporation Lamb, Tom Chief Marketing Officer Lowe’s Companies, Inc. Lambert, LaMont Vice President Advertiser Services GfK Lamborghini, Alia Vice President Sales, East Millennial Media Landgraf, Shelley President The Landgraf Consulting Group Lane, Brian Senior Vice President Agencies, North America The Nielsen Company Langona, Lori Director, Consumer Marketing Plantronics, Inc. Langrehr, Keith FM Global Kuhn, Peter LaPointe, Pat Kuhn, Tom Laramie, Elena Kupiec, R. David LaRocca, Lynn Executive Vice President Sales and Marketing National CineMedia, LLC Laux, Melissa Vice President, Portfolio Sales Marketing NBCUniversal Senior Director, Institutional and Service Line Marketing Johns Hopkins Medicine Vice President, Marketing Strategy PGA TOUR, Inc. Professor Emeritus University of North Carolina Strategic Marketing Brand Manager Educational Testing Service (ETS) kuhar, ashley President OLIVER Lauterborn, Robert Executive Vice President Resonate Director, Online Marketing TransUnion Chief Experience Officer New York Racing Association Laughlin, Cindy President of Business Development and Partnerships iHeartMedia Law, Christopher National Vice President UnitedHealthcare Asian Initiatives Law, Edwin E-Commerce Sales Manager Lenovo Group Ltd. Lawenda, Jim Senior Director, Member Relations ANA Lawrence, Beth Executive Vice President, Digital Ad Sales Scripps Networks Interactive Lawson, Matt Managing Director, Ads Marketing Google Lazowski, John Senior Director of Marketing Insights and Innovation ACH Food Companies, Inc. Lazzaro, Alison Vice President Advertising and Creative Services Prudential Insurance Company of America Leach-Rouvi, Amanda Vice President of Marketing North America Robert Half International Leahy, Leeann President The VIA Agency Leavitt, Erica Expedia, Inc. Lederman, Jennifer Vice President Managing Director BlueRock Lee, John Senior Director, Marketing and Communications Centene Corporation Lee, Judy Head of Industry Marketing Facebook AT&T AdWorks 2015 ANA Masters of Marketing Conference :: 155 Conference Attendees Lee, Michael Managing Director International Advertising Association, Inc. Leemis, Jennifer Senior Manager, Brand Marketing Cars.Com Lefton, Terry Editor-at-Large Sports Business Journal/Sports Business Daily Legg, Elena Media Manager Harmelin Media Lewis, Alison Chief Marketing Officer Johnson & Johnson Lewis, Jeff Vice President, Ad Sales Ovation Lewis, Kim Senior Vice President, Ad Sales BET Networks Lewis, Mary President GrowDogsGrow! Lewis, Melissa Legros, Jean Vice President, Sales and Marketing The Mentholatum Company Lehr, Tom Group Manager Agency Management and Alliances Target Corporation Lewis, Timi President Dailey Vice President, Marketing and Communications Housing Parnership Network Lemkau, Kristin Libero, Gisella Lenard, Chantel Licardi, John Lent, Eric Lick, John Chief Marketing Officer JPMorgan Chase & Co. Director, U.S. Marketing Ford Motor Company Vice President, Holiday Inn InterContinental Hotels Group Leone, Kristen Vice President, Sales Strategy The Weather Channel Leshinsky, Barbara Executive Vice President, Development The Advertising Council Leuer, Paul Vice President, Sales Young America, LLC LeValley, Kyle National Hot Rod Association Levi, Dan Chief Marketing Officer Clear Channel Outdoor Levin, Julie Chief Marketing Officer Publicis North America Levine, Adam Chief Marketing Officer McKinney Levine, Ari Head of New Business VaynerMedia Levine, Tara Business Development Executive Vice President, Chief Marketing Officer Deutsch, Inc. Administration and Planning Manager Ferrero USA, Inc. Business Development Talent Partners Advertising Executive Producer Liebowitz, Jason Vice President, Sales LiveWorld, Inc. Liebowitz, Tyler Vice President Business Development AdFin Light, Valerie Broadcast Production Manager Verizon Communications Liguori, Steve Founder and Chief Executive Officer Liguori Innovation Limon, Kathy Marketing Communications Manager Vision Service Plan, Inc. Lindell, Tom Managing Director Exponent PR Linder, Ryan Senior Vice President, Strategic Growth MDC Partners Inc Linger, Alexa Coordinator, Sales and Marketing Navigate Research Linne, Dave Senior Vice President, Advertising ConAgra Foods Inc. 156 :: 2015 ANA Masters of Marketing Conference Lins, Vicki Executive Vice President Chief Marketing Officer Brand Strategy and Marketing United Way Worldwide Linton, Cathy Senior Vice President Director of Advertising and Marketing Communications SunTrust Banks, Inc. Liodice, Bob President and Chief Executive Officer ANA Lipple, Traci Marketing and Events Professional Teradata Operations, Inc. Lisook, Adam Marketing Director - Snacking Bel Brands USA List, Karen Executive Director Agency and Industry Relations The New York Times Company Little, Carrie Marketing Operations Director MacNeil Automotive Products Limited Littman, Mark Creative Director Northern Lights Liu, Ellen Senior Director, Media COE The Clorox Company Livingston, Bob Consultant The Nielsen Company Livingston, Melissa Marketing Manager Walt Disney Parks and Resorts Livingston, Paulette Senior Communication Specialist Florida Power & Light Co. Lobdell, Chris Chief Revenue Officer Ahalogy Lobel, Richard Executive Vice President and Chief Marketing Officer CBS Altitude Group Lobosco, Donna Director, Brand Communications Hunter Douglas, Inc. Lobpries, Lawrence Vice President, Consumer Marketing Lowe’s Companies, Inc. Locke, Gordon Senior Vice President Chief Developement Officer Pace Communications Loeb, Elyse LoVerme, Chris Lundberg, Lars Lovinger, Daniel Lutz, Kristina Brand Manager Blue Diamond Growers Sponsorship Coordinator ANA Executive Vice President Advertising Sales - Entertainment NBCUniversal Loeffler, Chris Low, Whitney Executive Vice President Account Director Leo Burnett Company, Inc. Logan, Christine Director Franklin Templeton Investments Lojo, Michelle Senior Marketing Manager Simulmedia, Inc. Lokken, Dawn Head of Client Development Integral Ad Science Lowe, Jamie Xbox Group MarCom Manager Microsoft Corporation Lowenberg, Aaron Lombardi, David LOYA, FERNANDA Long, Jeannette Lozano, Jose Long, Meredith Lubar, Alex Longobardi, Laura Lubeck, Dave Publisher Time Inc. Director, Marketing Solutions Clear Channel Outdoor Lopez, Gustavo Associate Brand Manager Bimbo Bakeries USA Chief Executive Officer The Company of Others Chief Marketing Officer McCann Worldgroup Executive Vice President Executive Director of Client Services Bernstein-Rein Advertising Executive Vice President, Brand Partnerships, Digital and New Business Development Universal Music Group Lucas, Brittany Lopez Negrete, Alex Head of Global Marketing Bloomberg L.P. President and Chief Executive Officer Lopez Negrete Communications, Inc. Lopez Negrete, Patrick Account Planner Lopez Negrete Communications, Inc. Lorenz, Lisa Director, Creative Content Panera Bread, LLC Loria, Katy Senior Vice President, National Sales Screenvision Cinema Network, LLC Lorizio, Keith Associate Sales Events Manager Hulu Lucke, Zazie Ludcke, Isabel Senior Communication Specialist Florida Power & Light Co. Lyle, Dustin Head of North American Consulting Repucom International Lynch, Rob Brand President and Chief Marketing Officer Arby’s Restaurant Group Lyons, Anne National Sales Executive Clear Channel Outdoor Lyons, Brett Branded Entertainment Programs Lead Intel Corporation Lyons, Richard Associate Bread Brand Manager Flowers Foods, Inc. Lytle, Lisa Marketing Associate Vanguard Group, Inc. Macaluso, Paul Senior Vice President Global Marketing, Restaurants FOCUS Brands MacAvery, Sarah Senior Manager - Field Marketing Rocket Fuel Inc. Macca, Jon Development Coordinator Colle+McVoy Vice President Media and Customer Engagement JCPenney Ludwig, Elizabeth Maccaro, Chris Senior Vice President, Marketing Sungevity Inc. Ludwig, Ginger Director of Agency Marketing Arnold Worldwide Lum, Elliot Chief Revenue Officer Chango Vice President, Strategic Marketing Columbia Records Division of Sony Music Loughney, Mark Lundberg, Ann Vice President, Research Turner Broadcasting Sales, Inc. Lutz, Vera Lynch, Michael Lowe, Julie Vice President Partnership Development Fox Sports/Team Sports Vice President, Brand Marketing American Standard Brands Senior Vice President, Connections iHeartMedia Director, Strategic Sourcing Sony Pictures Entertainment Chief Sales Officer Titan Director, Channel Marketing Boston Scientific Corporation Vice President Sales Engineering FusionSeven, Inc. Marketing Strategist 3M Vice President North American Field Sales Yahoo! Inc. MacCarthy, Laura Group Brand Director, Kinder Masterbrand Ferrero Canada Ltd. MacDonald, Gary Global Head of Marketing State Street Global Advisors Senior Vice President Digital Ad Sales Scripps Networks Interactive 2015 ANA Masters of Marketing Conference :: 157 Conference Attendees MacDonald, John Vice President Marketing Analytics and Loyalty Enterprise Holdings, Inc. MacDonald, Libby Senior Vice President Agency/Advertiser Kantar Media MacGregor, Wendy Chief Revenue Officer Turn Inc Mackay, Keith Malone, Deborah Markowitz, Jeffrey Malone, Penny Marks, Clifford Maloney, Phillip Marks, Elizabeth Founder The Internationalist Director of Marketing Programs Vantage Mobility International Senior Advisor Maltin, Samantha Senior Vice President Marketing Innovations A+E Networks Mandala, Steven President, Strategy Optimedia Mackenzie, Christopher Vice President, Digital Ad Operations Clear Channel Outdoor Macleod, Gay Project Manager Newspaper Association of America MacPherson, Kerry Category Manager Marketing Strategic Sourcing SeaWorld Parks and Entertainment Madden, Rachelle Executive Director AICE Maddux, Donna Director, Member Relations ANA Maestas, AJ President and Founder Navigate Research Maher, David Executive Vice President, Advertising Sales Univision Communications Inc. Mandel Dunsche, Maria Chief Executive Officer Creative Compound President, Sales and Marketing National CineMedia, LLC Global President Maydream/Adforum Marks, Karen Director Consumer Connections Pepperidge Farm, Inc. Markus, Eric Brand Manager Heineken USA, Inc. Marobella, Paul Vice President Marketing and Media Innovation AT&T AdWorks President Chicago Group Havas Worldwide Maness, Laura Business Development Senior Executive Cemusa, Inc. Mangan, Christopher Marques, Orlando Manning, Jennifer Marquina, Stewart U.S. Chief Growth Officer Havas Worldwide Senior Partner, Director of Asset Acquisitions The Midas Exchange Marold, Robert President ABAP Association of Brazilian Advertising Agencies Manager Agency Promotions and Co-op Country Financial Marketing Director Red Lobster Management LLC Manning, Kathleen Brand Manager Bimbo Bakeries USA Director, CRM Panera Bread, LLC Marrone, Matt Marshall, Mark Mannino, Carol Senior Vice President Advertising Sales - Portfolio, Midwest NBCUniversal Maran, Enid Martin, Brian Vice President, Global Brands and Agencies Twitter Marinodottir, Maria Hrund Martin, Danielle Maicon, Lee Markey, Julie Vice President, Production Services Fidelity Investments Maher, Jill Vice President/Digital Marketing Fidelity Investments Maheu, JP Chief Strategy Officer 360i Maida, Kevin Email Channel Manager Florida Power & Light Co. Maldari, Maureen Chief Executive Officer The BAM Connection Malley, Claudia Executive Vice President, Marketing National Geographic Society Consumer Research Manager Ferrero USA, Inc. Managing Director Marketing Effectiveness The Nielsen Company Marketing Director VIS Insurance Senior Director, Walmart Marketing Walmart Stores, Inc. Markfield, Barbara Director, Member Relations ANA Markman, Ivan Chief Operating Officer MarketShare Markowitz, Howie Vice President, Production Ease Commercial Services 158 :: 2015 ANA Masters of Marketing Conference Senior Vice President Marketing and Communications Project: WorldWide Marketing Director Enterprise Marketing and Business Development Deluxe Creative Services Martin, Kim Chief Strategy Officer Meredith Corporation Martincic, Stephen Executive Vice President Global Branding and Corporate Affairs FCB Martinet, Stacy Chief Marketing Officer Mashable Martinez, Carlos President Conill Advertising Inc. Martinez, Marta Maynard, Brian McCourt, Jessica Martini, Kristen Mays, Nathan McCoy, Wendy Senior Vice President, AOL Advertising America Online Incorporated Director of Studio Operations Hogarth Martino, Christine Vice President National Ad Sales Screenvision Cinema Network, LLC Marto, Phonishia Marketing Manager Wyndham Worldwide Corporation Mason, Danielle Senior Director, Consumer Marketing Teleflora Master, Rob Vice President, Media Americas and Europe Unilever United States, Inc. Masters, Jessica Regional Sales Manager Hulu Mastrangelo, Matt Senior Vice President, Chief Revenue Officer and Publisher Playboy Enterprises, Inc. Materacky, Mark Senior Brand Manager, Chunky, Soup and Chili Campbell Soup Company Materazzo, Lisa Corporate Manager, Media Strategy and Digital Engagement Toyota Motor Sales U.S.A., Inc. Mathew, Aley Senior Brand Manager Matrixx Initiatives, Inc. Mathias, Peggy Director Educational Testing Service (ETS) Matos-Becerra, Michelle Vice President, Sales Development Mashable Matthews, Louis Farmers Insurance Group, Inc. Mavo, Pedro Director, LATAM and Caribbean Marketing Motorola Solutions, Inc. Maxwell, Heather Director, Consumer Insights ConAgra Foods Inc. May, Lisa Professional Marketing Manager Align Technology, Inc. Director of Marketing Whirlpool Corporation Bank of America Director, Sales USA TODAY Senior Vice President Marketing UP TV & ASPiRE Mazza, AJ Director, Marketing Communications TD AMERITRADE Holding Corp. Mazzucca, Daren Vice President, Publisher Martha Stewart Living McAuliffe, Mary Director of Integrated Marketing CyrusOne, LLC McAvoy, Dawn Head of Brand Strategy Aetna Inc. McCaffrey, Sean Senior Vice President, Client Strategy Partnerships Clear Channel Outdoor McCain, Tina Senior Sales Director Collective McCall, Holly Senior Director, Regional Sales, Central Collective McCall, Steve Chief Executive Officer - Canada Office Kirshenbaum Bond Senecal + Partners McCarthy, Elizabeth Group Account Director Alma DDB McCarthy, Gerard Technical Director CooperKatz & Company, Inc. McCarthy, Nicky Marketing Support Technician American Family Insurance McCauley, John Senior Vice President Strategic Alliances Screenvision Cinema Network, LLC McClain, Clint Senior Director, Creative/Ideation Walmart Stores, Inc. McCollough, Todd Director, Marketing and Communications Centene Corporation McConnell, Colin Chief Brand Officer Prudential Insurance Company of America McCuin, Bob President of Sales Clear Channel Outdoor McDermott, Carrie Director, Project Marketing Management AT&T Mobility LLC McDonagh, Matt Vice President of Agency Sales The Onion | Onion Labs McDonald, Steven Vice President Global Strategic Partnerships Sesame Workshop McDonnell, Maureen Trade Marketing Manager Chicken of the Sea McDonnell, Meghan Senior Vice President Pile and Company McDonough, Timothy Vice President Global Brand Marketing Moen Incorporated McFadden, Suzanne Vice President Marketing and Strategy Comcast Cable McGonigle, Debbie Chief Marketing Officer Commercial Insurance Liberty Mutual Group McGovern, Daniel Manager Marketing Growth Penske Truck Leasing Co., L.P. McGovern, Linda Vice President, Global Marketing USG Corporation McGowan, Michelle Senior Vice President, Director of Corporate Communications Starcom Worldwide McGrath, Alex Business Manager, Data and B-to-B Advertising Age McGuire, Tim Chief Executive Officer Cutters Mclean, Brant Senior Vice President of Brand Strategy BuzzFeed, Inc. 2015 ANA Masters of Marketing Conference :: 159 Conference Attendees McLean, Gordon Global Managing Partner Young & Rubicam Group McLean, Stuart Founder and Chief Executive Officer Content & Co. McLellan, Alton Director, Marketing Initiatives Lowe’s Companies, Inc. McMahon, Douglas Senior Managing Director Chief Marketing Officer Tavistock Group McMahon, Josh Menicheschi, Edward Chief Marketing Officer President Conde Nast Media Group Conde’ Nast Publications, Inc. Meono, James Director MUFG Union Bank, N.A. Meraz, Lisa Project Manager, Digital Marketing Alaska Airlines, Inc. Merna, Mike Head of Brand Strategy Consumer Package Goods Oracle Data Cloud Specialist, Consumer Engagement and Marketing Services Altria Group Distribution Company Messeri, Marnie McMahon, Naomi Messinger, Greg Senior Vice President Strategic Marketing Universal Music Group McMillion, Angela Manager - Marketing and Advertising PSEG Advertising Director Mashable Metcalfe, Alison Business Alliance Specialist United States Postal Service Executive Vice President, North America Tourism Ireland McMullen, Mark Meth, Eric Executive Vice President, Catapult New Business The List Inc. McNally, Chris Senior Director New Business DAC Group Means, Holly Vice President Corporate Equity Strategy and Sponsorships Johnson & Johnson Meder, Mary President Harmelin Media Meyer, Jed U.S. Research Director Annalect Omnicom Media Group Meyers, Robyn Vice President Sales and Business Development Consumer Electronics Association Mehta, Abhilasha Senior Vice President Head/ Enterprise Brand and Marketing Communications Research Bank of America Melani, Kristi Digital Marketing Director Plantronics, Inc. Mellen, Amanda Senior Director Integrated Marketing LifeLock, Inc. Director, Integrated Marketing Communications Allstate Insurance Company Chief Marketing Officer Airbnb Mildren, Sally Vice President, Customer Experience Coordinated Care Milenthal, Rick Chairman The Shipyard Milhano, Beata Vice President, Marketing Professional Products Division The Clorox Company Milke, Karen Buying Manager Mars Incorporated Millard Ennis, Emily Marketing and Sales Strategy Manager Walt Disney Parks and Resorts Miller, JD Director of Marketing and Communications Strata Marketing, Inc. Miller, Jeffrey Senior Vice President Citigroup Inc. Miller, Leslie Marketing Communications Manager Siemens Energy & Automation, Inc. Miller, Matthew Sales Director InMobi President and Chief Executive Officer Association of Independent Commercial Producers Mezrich, Abe Miller, Robert Head of Marketing Communications MarketShare Michael, Julie Medved, Denise Mena, Susan Senior Vice President, Programmatic Triad Retail Media Mildenhall, John Executive Director Team One Micolo, Steven Senior Marketing Manager Subway Midha, Ashish Principal Deloitte Consulting Midura, Todd Category Director Tic Tac Ferrero USA, Inc. Migliorino, Michael Brand Manager Checkers Drive-In Restaurants, Inc. Milberg, Sandie Senior Vice President, Platform Sales Varick Media Management Milch, Haley Coordinator, Conferences ANA 160 :: 2015 ANA Masters of Marketing Conference Lead Marketing Communications Manager AT&T Inc. Millerick, Shawn Head of Marketing, U.S. OTC Alcon Laboratories, Inc. Milliken, Doug Vice President, Brand Development The Clorox Company Milne, Stacey Vice President Global Initiatives and Marketing Services Marriott International, Inc. Mirande, David Director Asurion Mirelez, Sara Senior Vice President, Brand Elevation WhiteWave Foods Company Mitchell, Mary Brand Manager Sour Confections American Licorice Mitchell, Melissa Director of Brand Strategy Pulte Homes, Inc. Mizrahi, Isaac General Manager ALMA Moe, Jason Director, Partner Relations Simulmedia, Inc. Molen, Laura Executive Vice President Advertising Sales - Lifestyle NBCUniversal Molina, Sylvia Project Manager Integrated Marketing, Advertising and PR Mary Kay Inc. Monaco, Chris Head of New Business Universal Music Group Monnie, Samuel Marketing Capability Director Campbell Soup Company Monteferrante, Chris Vice President Head of Advertising Sales AT&T AdWorks Montes, Ed Chief Revenue Officer DataXu Montesano, Joe Vice President, Sales Unruly Monti, Steve Senior Director, Customer Success Centro Moody, Dave Director of Marketing Service Experts Inc. Moore, Brenda Product Manager Tree Top, Inc. Moore, Jason Division Manager Bush Brothers & Company Moorman, Robert Chief Marketing Officer Merkley + Partners Mootz, Angela Moran, Liam Vice President Associate Planning Director Active International Moran, Tim Editor-in-Chief CMO.com Adobe Systems Incorporated Morgan, David Vice President of Sales AudienceXpress Mukaled, Rana Director Brand Marketing and Research Stanford Health Care Muldoon, Arthur Chief Executive Officer Simulmedia, Inc. Chief Executive Officer and Co-Founder Accordant Media Morgenstern, Harold Mulhern, Mark Senior Vice President Digital Media Advertising Sales Discovery Communications, Inc. Morris, John Vice President, Advertising and Media Travelers Insurance Morris, Mark President, East iCrossing, Inc. Mulla, Natasha Director of Events Mashable Mullen, Deanna Vice President Brand Partnerships Universal Music Group Supervisor, Consumer Marketing Communications Vision Service Plan, Inc. Morrison, Christine Munday, Tim Morrone, Guillermo Muntzner, Alicia Group Social Media Manager Intuit Inc. Vice President Merchant Marketing LAC MasterCard Worldwide Moses, Tracey Chief Marketing Officer Classic Party Rentals Mottl, Kathleen Director, Marketing Centene Corporation Moulton, Jeff Director, New Business Development The TEAM Companies The Weather Channel Muratore, Paul President and Chief Executive Officer Talent Partners Murcko, Mary Vice President Publisher, SELF Magazine Conde’ Nast Publications, Inc. Murphy, Brian Senior Vice President, FI Marketing Fidelity Investments Director Humana Inc. Murphy, Kate Mower, Eric Chairman and Chief Executive Officer Eric Mower and Associates Muchnick, Hal Chief Operating Officer AddThis Mueller, Jim Group Marketing Manager Johnsonville Sausage LLC Mueller, Kurt Senior Vice President Operations The Onion | Onion Labs Director, Sponsorship and Partner Programs ANA Mueller, Michael Moran, Jonathan Muhlstock, Rich Product Marketing Manager SAS Institute Inc. Muir, Jeff Vice President, Client Development Univision Communications Inc. Senior Vice President Branding and Acquisitions E*Trade Financial Corp. Senior Director Global Ads Microsoft Corporation Murray, Carter Worldwide Chief Executive Officer FCB Murray, Elle Account Executive Simulmedia, Inc. Murray, Sue Packaging and Brand Design Manager Land O’ Lakes, Inc. Murtha, Joli Group Vice President, Advertising SunTrust Banks, Inc. Mustafa, Shafi Savveo, Inc. Myers, Jack MyersBizNet 2015 ANA Masters of Marketing Conference :: 161 Conference Attendees Myszkowski, Marie Managing Director Spark Communications Nadler, Lee Marketing Communications Manager MINI Nagle, Quique Senior Vice President Enterprise Solutions Collective Napolitano, Anthony Nelson-Helm, Jolene Chief Marketing Officer Senior Vice President Bellisio Foods Inc. Neslund, Scott Executive Vice President Client Services Centro Neumann, Shari Marketing Director, Brand Center Georgia-Pacific Corporation Norman-Kotlova, Sarah Global Head of Agency Relations Mirum Northen, Janet Partner and Director Agency Communication McKinney Norton, James Global Head of Media Sales AOL Novak, Mari Kim Vice President, National Sales The Bump XO Group Inc. Newcomb, Leah Napolitano, Brian Newman, Lauren Vice President, Corporate Sales East Time Inc. Senior Director Global Brand Communications PepsiCo, Inc. Napolitano, Joe Newman, Lee Nowak, Tom Narayanan, Krishna Newton, Anita Nowicka, Helen Nash, Jason Nicastro, Jeanne Nathaniel, Jasper Nichols, Wes Vice President, Ad Sales Ovation Vice President of National Sales NBCUniversal Senior Vice President Digital Vonage Holdings Corp. Director of Marketing Vista Outdoor Director, Strategic Relationships Crowdtap Nayak, Priyanka Lead Research Analyst Altria Client Services Chief Executive Officer Mullen Lowe U. S. Vice President Hallmark Cards Inc. Director, Business Development Crispin Porter + Bogusky Co-Founder and Chief Executive Officer MarketShare Director WW Brand Strategy and Content Lenovo Group Ltd. Niles-Lane, Sharifah Naylor, Peter Nolan, Bob Senior Vice President, Sales Hulu Neal, Paul Senior Vice President Global Business Development Gyro Neff, Jack Editor-at-Large Advertising Age Neisewander, Brienne Reynolds Consumer Products Neiswonger, Jeni Director, Member Relations ANA Nelissen, Jasper Vice President, General Manager Conill Advertising Inc. Nelson, Brian Marketing Strategist 3M Nelson, Parker Manager, Advertising Solutions EBay, Inc. Director, Social Media Houghton Mifflin Harcourt Senior Vice President, Insights and Analytics ConAgra Foods Inc. Nolan, Tara Chief Marketing Officer The Rubicon Project Novak, Susan Chief Creative Officer Best Buy Company, Inc. Managing Director Business Development Meredith Xcelerated Marketing (MXM) Nunez, Susan Vice President Advertiser Services, Gfk MRI GfK MRI Nye, Nicole Senior Vice President Marketing Olson O’Brien, Mark President DDB Worldwide O’Brien, Nancy Director - Ad Agency AbbVie Inc. Director of Global Brand and Business Development Mullen Lowe Group O’Connell, Joanna Nolan, Tim O’Connor, Lori Nolander, Jennifer O’Connor, Tim Nolen, Tommy O’Connor, Tim Senior Vice President, Marketing Lifetime Brand Manager, Grocery Products Hormel Foods Corporation Senior Vice President, Global Managing Director MediaVest Noonan, Mark Chief Creative Officer World Surf League Norian, Lori Vice President, Marketing Matrixx Initiatives, Inc. 162 :: 2015 ANA Masters of Marketing Conference Lead Analyst AdExchanger.com General Manager, Entertainment Simulmedia, Inc. Director of Sales Accordant Media Publisher, Shape Shape Magazine O’Donald, Jennifer Vice President Sallie Mae O’Hea, Crystal Corporate Director, Marketing and Consumer Activation SeaWorld Parks and Entertainment O’Sullivan, Sharon Osborn, John Pajak, Matt O’Sullivan, Tami Osekoski, Christine Pakizer, Kris Oake-Libow, Lelan Oshry, Olivia Oddenino, Catherine Osipow, Jo-Ann Executive Vice President Discovery Communications, Inc. Senior Consumer Product Manager Teva Pharmaceuticals Manager, Marketing Communications Liberty Mutual Insurance Company Analyst AdExchanger.com Odell, Patty Senior Editor Chief Marketer Network Ogorzalek, Jennifer Associate Director, Brand Marketing Teva Pharmaceuticals Ohno, Rob Senior Vice President Corporate Marketing PGA TOUR, Inc. Okimoto, Kyle Chief Marketing Officer E*Trade Financial Corp. Olekas, Bethany President and Chief Executive Officer BBDO Worldwide, Inc. Executive Vice President, Marketing Katz Media Group Marketing Manager, Partnerships AOL Executive Vice President Consulting, Brand and Customer Experience, North America Gfk Ostler, Clinton Manager, Media and Market Strategy Alaska Airlines, Inc. Ostrowski, Deidre Vice President, Corporate Marketing Navient Osuna, Fernando Chief Creative Officer Lopez Negrete Communications, Inc. Otero, Elena Vice President, Marketing, International The Clorox Company Associate Marketing and Events Manager Meredith Corporation Overby, Michael Oliver, Brian Owen, Chris Senior Vice President Corporate Sponsorships and Title Sponsor Relations PGA TOUR, Inc. Olsen, Lindsey Manager, Public Relations and Social Media Rust-Oleum Corporation Olsen, Peter Executive Vice President, Ad Sales A+E Networks Olson, Christine Vice President, Ad Sales, Lifetime A+E Networks Olson, Jason Brand Director Rust-Oleum Corporation Orlosky, Michael Program Director Czarnowski Exhibit Services Orr, Stephen Editor-in-Chief Better Homes & Gardens Magazine Ortiz, Catherine Director of Marketing and Communications Collegiate Corporation Director, Direct Sales Country Financial Vice President, Integrated Marketing USAA Owens, Ann Principal Officer National and Corporate Initiatives Amtrak-National Railroad Passenger Corp. Head of Industry, Financial Services Google Siemens Energy & Automation, Inc. Palladino, Linda Senior Brand Manager, Shavers BIC USA Inc. Palmer, David Global Marketing Excellence The Hershey Company Palmer, Jim Chief Executive Officer Lowe Campbell Ewald Pamukoff, Belen Brand Director Heineken USA, Inc. Pandolfino, Justin Manager of PR and Marketing Nice Shoes Papathanasakis, Spiro Director Essential Accessibility Paradis, Zachary Jean Director Experience Strategy SapientNitro Paranikas, Petros Partner and Managing Director The Boston Consulting Group Pardes, James Vice President Marketing and Communications LiveOnNY Paredes, Victor Managing Director Spike DDB Owens, Mark Paretzkin, Jonas Owens, Sam Park, Korina Pabst, Adrienne Parker, Michael Pack, Dan Parks, Nicholas Pack, Daniel Parks, Sarah Chief Revenue Officer Corbis Entertainment Brand Manager – Yogurt WhiteWave Foods Company Senior Vice President, Connections iHeartMedia Managing Director and Partner We Fly Coach Senior Vice President Enterprise, Consumer and GWIM Marketing Operations Executive Bank of America Pagan, Stephanie Director, PR/Social Marketing ConAgra Foods Inc. Consultant - Marketing Robert Half International President iCrossing, Inc. Vice President Mktg - Advertising MGM Resorts International Events Coordinator Hulu Parmiter, Ian Senior Vice President Discovery Communications, Inc. Marketing Specialist DentalPlans.com 2015 ANA Masters of Marketing Conference :: 163 Conference Attendees Parodi, Carolyn Pearsall, Kaitlyn Pflugh, Nick Parody, Kristen Peeler, C. Lee Phelps, Brian Parrish, Melissa Peixoto, Shana Phelps, Craig Parrish, Meredith Pena, Leopoldo Group Strategy Director OMD USA Senior Account Manager IZEA Executive Director AdExchanger.com Event Planner Centro President and Chief Executive Officer Advertising Self-Regulatory Council Marketing Director - Brazil Mary Kay Inc. Principal Officer Northeast Corridor Advertising Amtrak-National Railroad Passenger Corp. Paskalis, Louis Senior Vice President Global Media Executive Bank of America Paslar, Cristina SBL, Global Consumer Marketing MasterCard Worldwide Pasternak, Kristin Director of Marketing - Texas Pulte Homes, Inc. Pastrana, George Chief Marketing Officer Vice President, Marketing and Innovation ACH Food Companies, Inc. Pathak, Shareen Pathak Brands Editor Digiday Product Strategy Manager Bimbo Bakeries USA Penn, Deanna Manager, Brand Management and External Relations Liberty Mutual Group Pereira, Fabian Vice President Johnsonville Sausage LLC Perlberg, Steven Reporter The Wall Street Journal Perry, Kendria Group Account Director LMO Advertising Personette, Sarah Vice President Global Business Marketing Facebook Pessagno, Francis President MediaVest Paul, Tonise President and Chief Executive Officer Energy BBDO Pavlovsky, Stan Senior Vice President of Meredith National Media Group, President of Allrecipes.com Allrecipes, Meredith Food Pawlak, Bernadette Director, Loyalty and CRM AutoZone, Inc. Payton, Alexa Business Development Manager TBWA/Chiat/Day Advertising, Inc. Peacock, Myles President, Americas Global Brand Leader eg+ worldwide Peacock, Owen Pesut, Elliott Campaign Strategy Mgr Alaska Airlines, Inc. Petelle, Cynthia Lyft Inc. Petersen, Lena Executive Vice President Global Product and Partnership Starcom MediaVest Group Peterson, Susan Promotions Specialist Alaska Airlines, Inc. Petralia, John Head of Marketing Operations Bloomberg L.P. Petrillo, Pete Segment Marketing Manager Vanguard Group, Inc. National Manager Service, Parts and Accessory Marketing Toyota Motor Sales U.S.A., Inc. Petrusson, Valerie Pearlstein, Mark Pezzullo, Jessica Chief Revenue Officer DoubleVerify Inc. President Beast Chief Growth Officer GALE Partners 164 :: 2015 ANA Masters of Marketing Conference Director Marketing Strategic Channels Kennametal Inc. Director, Business Development Lowe Campbell Ewald Senior Assistant Vice President Marketing Director Amica Mutual Insurance Company Philbin, Tim Vice President Advertising Sales - WE tv AMC Networks Picard, Leslie Senior Vice President CNN Sales and Branded Solutions Turner Broadcasting Sales, Inc. Piccone, John Chief Revenue Officer Simulmedia, Inc. Pike, Kevin Media Planner Vanguard Group, Inc. Pine, Lynn Senior Director, Sales POPSUGAR Pineda, Jennifer Vice President, Business Development Networked Insights (NI) Piper, Pat Creative Director Hallmark Cards Inc. Pippen, Bret Senior Vice President Regions Corporate Marketing Regions Financial Corp. Piscatelli, Tori Executive Assistant Meredith Corporation Pittman, Robert Chairman and Chief Executive Officer iHeartMedia Pitts, Brandi Senior Director, Integrated Marketing Reynolds Consumer Products Planchard, Cathy General Manager/Senior Partner Allison & Partners Plank, Torrey Senior Vice President Account Director Roberts & Langer DDB Plesser, Andy Executive Producer Beet.TV Pociask, Ryan Preschern, Matt Quinn, Ryan Podiak, Dick Preston, Sally Quiroga, Luis Pollak, Todd Price, Ben Group Marketing Manager Johnsonville Sausage LLC Senior Director, Marketing Kellogg Company Industry Director, Finance Insurance Google Pollock, Andy Director, Client Services BrandActive Polonsky, Leonora Brand Strategist Leonora Polonsky & Associates Porcarelli, Jim Chief Strategy Officer Active International Porta, Drew Senior Vice President SunTrust Banks, Inc. Posey, Maureen Group Media Director Nestlé Purina Post, Shari Senior Vice President Network Entertainment Sales NBCUniversal Poster, Simon Manager, Conferences ANA Poulter, Matt Director of Retail Sales Pella Corporation Poveromo, Maria Director, Social Media Adobe Systems Incorporated Power, Lynn Managing Director J. Walter Thompson Pratt, Robert Manager Marketing Growth Penske Truck Leasing Co., L.P. Pratta, Mitch Marketing Manager Vanguard Group, Inc. Pray, Trisha Executive Vice President Network Sales Univision Communications Inc. Precourt, Geoffrey Press World Advertising Research Center Pred, Nancy Vice President, Account Management Ease Commercial Services Chief Marketing Officer HCL America Inc. Resident, N.A. Orion Capital Account Executive Simulmedia, Inc. Senior Director Corporate and Digital Marketing Asurion Senior Vice President, Advertising Sales Discovery Communications, Inc. Racine, Nicole Price, Jim Radcliffe, Lauren Price, Steven Radin, Aaron President Empower MediaMarketing Chairman and Chief Executive Officer Townsquare Media, LLC Pridmore, Michelle Senior Product Marketing Manager Abbott Laboratories Pritchard, Marc Chief Brand Officer The Procter & Gamble Company Puebla, Rafael Vice President, Marketing MasterCard Worldwide Punchatz, Shelly General Manager Brand Marketing and Market Research Educational Testing Service (ETS) Punter, Clive Account Executive Ovation Vice President Client Solutions NBCUniversal Senior Vice President Partnerships and Portfolio Products NBCUniversal Raftus, J.B. Senior Vice President Chief Marketing Officer GSD&M Rahim, Hasan Senior Vice President, Sales AudienceXpress Raible, Marci Director, Global Media Campbell Soup Company Raidt, Robert President Arc Worldwide Executive Vice President, Chief Revenue Officer OUTFRONT Media Inc. Raikundalia, Sheevani Pyper, Andy Raiser, Tracy Vice President, Merchant Marketing MasterCard Worldwide Pyper, Scott Strategic Accounts Director Marchex Quinn, Adam Vice President Sales Northeast Washington Post, The Vice President/Head of Agency and Partner Development G/O Digital Raj, Wilson Principal Product Marketing Consultant SAS Institute Inc. Rajagopal, Sumana Director, Sales Simulmedia, Inc. Director, Media Strategy Comcast Cable Quinn, Brian Chief Revenue Officer Triad Retail Media Quinn, Dennis Rajaratnam, Raj Vice President of Global Insights The Clorox Company Executive Vice President Chief Media Strategy Officer Active International Ralls, Cindy Quinn, John Rampley, Gaetana General Manager, East Coast Region DISH Network Quinn, Kendall Account Executive Simulmedia, Inc. Product Marketing TIAA-CREF Group Vice President Marketing Communications Manager SunTrust Banks, Inc. Ramsey, Geoffrey Chairman, Co-Founder Chief Executive Officer EMarketer 2015 ANA Masters of Marketing Conference :: 165 Conference Attendees Rancatore, Ryan Reed, Adrienne Riess, Daniel Senior Vice President Business Development Univision Communications Inc. Reese, Bryan Ring, Kathy Ranere, Jaclyn Reese, Dave Campaign Integration Manager Franklin Templeton Investments Randall, Jack Director, Marketing and Strategic Alliances The Recording Academy Chief Marketing Officer Foster Farms, Inc. Senior Vice President Marketing and Promotions Turner Broadcasting System, Inc. President, Chief Operating Officer Los Angeles Office Starcom USA Director, Tire Labeling The Goodyear Tire & Rubber Company Riordan, Allyson Rani, Yin Reeth, Lina Ripp, Brendan Rasmussen, Andrea Reid, Colin Ratterman, Linda Reid, Dana Vice President Global Marketing and Communications Deluxe Vice President, U.S. Marketing Campbell Soup Company Managing Director Blue Ridge Partners Director, Brand McKesson Corporation Ravanas, Suellen Chief Financial Officer Leo Burnett Company, Inc. Ray, H.L. Principal Brand Manager Intuit Inc. Industry Strategy Teradata Applications, Inc. Rish, Becky Managing Partner, Executive Director Arnold Worldwide Ren, Liv Raym, Carol Repicci, Greg Global Business Development Officer Omnicom Media Group Reali, D.J. Senior Vice President National Ad Sales The Weather Channel Reardon, Sean Chief Executive Officer Moxie and Roar Moxie USA Reblin, Gary Vice President New Products and Innovation United States Postal Service Reckart, Lisa Director of Owner Communications Marriott Vacations Worldwide Redman, Jonathan Senior Director, Client Services Interbrand Chief Executive Officer Time Inc. Reilly, Barbara Ray, Kelsey Razor, Jennifer Ripp, Joe Ripperger, Phil Reitkopf, Aaron Communications Manager Senior Vice President Cisco Systems, Inc. Vice President Publisher of Sports Illustrated Time Inc. Marketing Manager, ECP Communications Transitions Optical, Inc. Senior Director Business Development / Entertainment Gilt Groupe, Inc. Marketing Strategist 3M Marketing Deluxe Chief Executive Officer Americas Lowe Profero Publicist Meredith Corporation Account Executive AudienceXpress Reynolds, Eric Chief Marketing Officer The Clorox Company Rich, Allegra Director of Brand/Identity Comcast Cable Richer, Mark-Hans Senior Vice President Global Chief Marketing Officer Harley-Davidson, Inc. Richter, Deidre Senior Vice President, Connections iHeartMedia Richter, Shirley Vice President, Client Services Corbis Entertainment Ridgeway, Kristie Department Leader Edward Jones Riegelhaupt, Alexandra Director of Marketing and Communications Mashable 166 :: 2015 ANA Masters of Marketing Conference Senior Vice President, New Business Mediabrands Worldwide Assistant Product Manager Consumer Package Goods Tree Top, Inc. Rivenburgh, Rob Partner, Chief Operating Officer The Mars Agency Rivera, Jamie Director, Marketing Programs Hunter Douglas, Inc. Rivera, Mayra Assistant Vice President Brand Sponsorship Media USAA Rivers, Anne Senior Vice President Global Director of Brand Strategy BAV Consulting Rivir, Valerie Field Marketing Manager Teradata Operations, Inc. Rix, Crystal Executive Vice President Director of Business Development BBDO Worldwide, Inc. Robbins, Wendy Vice President National Client Solutions Clear Channel Outdoor Roberts, Jolie Omnicom Media Group Roberts, Stone Chief Executive Officer Roberts & Langer DDB Robins, Joy Quartz Robinson, John Senior Vice President Chief Creative Officer Fidelity Investments Robinson, Krystina Trade Marketing Manager Heineken USA, Inc. Robinson, Stuart Senior Vice President, Commercial VFX Method Studios Rockwood, Beth Senior Vice President Market Resources Discovery Communications, Inc. Rodgers, Mary Director, Marketing and Communications Cuisinart Rodgers, Zach Managing Editor AdExchanger.com Rodney, Dawn Senior Vice President, Global Brand National Geographic Society Rodnick, Stu Client Marketing Director Coupons.com Incorporated Rodrigues, Alicia Amtrak-National Railroad Passenger Corp. Rodriguez, Ana Executive Vice President Managing Director- LA Conill Advertising Inc. Rominger, Amy B-to-C Market Manager Vision Service Plan, Inc. Ronda, Jill Rook, Jennifer Senior Marketing Manager Elkay Manufacturing Company Roscioli, Ruby Corporate Advertising Manager Vanguard Group, Inc. Rose, Mike Chairman and Chief Executive Officer Ease Commercial Services Rosen, Michael Vice President, Sales Foursquare Rosen, Mike Executive Vice President, Advertising Sales - Hispanic and News NBCUniversal Rosen, William Partner VSA Partners, Inc. Rosenberg, Lisa Chief Creative Officer Allison & Partners Rosenberg, Scott Vice President Advertising Roku Inc. Rosenberg, Zachary Chief Growth Officer Horizon Media, Inc. Rosenblatt, Steven Rogers, Lori Rosenfield, Laurie Senior Planning Analyst SRP Rogers, Scott Chief Marketing Officer, N.A. Tire The Goodyear Tire & Rubber Company Rogin, Seth Chief Revenue Officer Mashable Rohrs, Jeffrey Chief Marketing Officer Yext Inc. Romansky, Maureen Senior Brand Manager Nutella, Media and PR Ferrero Canada Ltd. Romeo, Bill Chief Marketing Officer Deluxe Creative Services Chief Revenue Officer Foursquare Senior Vice President Executive Search MediaLink, LLC Rosenthal, Mark Chief Executive Officer Katz Media Group Rosier, Amy Communications and Marketing Manager Tri-State G&T Roskowski, Scott Chief Development Officer Marketing Evolution Roskowski, Scott Chief Development Officer TVB Ross, Anna Corporate Development Officer Cause Marketing Habitat for Humanity International Rossi, Laurel KPMG LLP Rofe, Meital Manager, Strategic Cause Partnerships ASPCA Ross, Erica Director, Global Integrated Marketing Communications Combe Incorporated President Havas Worldwide Rossmiller, John Account Director Talent Partners Roth, Jarrett Associate Director U.S. Oncology Marketing Merck & Co. Rotherham, Jack Chief Marketing Officer FreeWheel Rothschild, Marc Senior Vice President, Meredith Digital Meredith Corporation Rothweiler, Julie Account Director Arc Worldwide Rothwell, James Vice President Agency and Brand Relations FreeWheel Rousseau, Kara Senior Vice President Disney Consumer Products, Inc. Rowan, Pat Vice President Production and Operations The National Theatre for Children Rowley, Jillian Domestic Marketing Strategy Walt Disney Parks and Resorts Royal-Pascoe, Chad National Vice President Corporate and Cause Partnerships Boys & Girls Club of America Rubin, Judd Vice President, Revenue Development Strata Marketing, Inc. Rucker, Cliff Vice President, Sales United States Postal Service Rueckert, Joe Digital Consultant Land O’ Lakes, Inc. Ruegg, Amy Managing Director Charles Schwab & Company, Inc. Ruelas, Alejandro Chief Marketing Officer Managing Partner LatinWorks 2015 ANA Masters of Marketing Conference :: 167 Conference Attendees Ruesga, Rich Sadd, Patrice Sanders, Karen Wright Ruffi, Matthew Sadowski, Wiesia Sandoval, Edgar Vice President, Business Development Univision Communications Inc. Senior Vice President of Operations Deluxe Advertising Services Ruiz, Roberto Vice President, Brand Solutions Univision Communications Inc. Rumph, Kristen Director, Strategic Brand Partnerships Pandora Media, Inc. Rumpler, Tim Chief Marketing Officer TM Advertising Russell, Jordyn Russell, Mike Chief Growth Officer iCrossing, Inc. Russell, Steve Business Development Director Marchex Russo, Jennifer Marketing Coordinator Millennial Media Russo, Melanie Marketing Consultant Key Corp. Ruta, Pat Vice President, Business Development Visible World Rutstein, Matt Director, Enterprise Sales TubeMogul Inc. Ryan, John Vice President, Finance Ease Commercial Services Ryan, Mike Online Marketing Director Lowe’s Companies, Inc. Ryan, Nancy Media Director Allstate Insurance Company Ryu, Julie Marketing and Events Coordinator MPA - The Association of Magazine Media Saalfeld, Trent Director, Campaign Management Fidelity Investments Co-Founder/Chief Creative Officer Womenkind Sacchi, Tom Vice President, Integrated Marketing and Communications Fidelity Investments Saeger, Rebecca Safran, Michael Senior Vice President Advertising Sales USA TODAY Sage, Jan Vice President Marketing and Promotions ABC, Inc. Sagers, Elaine Vice President, Marketing Pella Corporation Plantronics, Inc. Sabean, Sandy Director of Corporate Communications American Greetings Corporation Salazar, Alma Senior Marketing Manager Align Technology, Inc. Salens, Lindsey North America Marketing and Programs Manager Herman Miller Inc. Salinas, Carlos Content Manager Vanguard Group, Inc. Director Strategic Insights Centene Corporation Sanger, Sherry Senior Vice President Marketing Penske Truck Leasing Co., L.P. SanGiacomo, Linda Senior Director of Advertising Dunkin Donuts, Inc. Santangelo, Caroline Vice President Marketing Insights and Analytics Liberty Mutual Insurance Company Santora, Jim Executive Vice President Senior Account Director BBDO Worldwide, Inc. Santoro, Jes Senior Vice President Enterprise Sales TubeMogul Inc. Santos, Cilmara Executive Director, Advertising AT&T Inc. Vice President Director of Client Services Conill Advertising Inc. Salmon, Ron Saperstein, Michael Salomon, Dee Sarofian, Stephanie Marketing Research Director TVB Senior Vice President MediaLink, LLC Saltiel, Al Senior Vice President, Marketing AutoZone, Inc. Sam, Ivy Corporate Consumer Marketing Mary Kay Inc. Samet, Marcy Executive Chief Global Growth Officer MRM McCann Sampaio Neuville, Rafael Director ABAP Association of Brazilian Advertising Agencies Samuel, Dorothy Communications Coordinator Atlas Copco San Juan, Idalia Account Director Lopez Negrete Communications, Inc. Sanborn, Kyle Creative and Media Director Enterprise Holdings, Inc. unit9 168 :: 2015 ANA Masters of Marketing Conference Head of Media Sales Zefr Executive Director Brand and Agency Partnerships InMobi Saulnier, Erin Senior Vice President Portfolio Sales Marketing NBCUniversal Saunders, Fred Senior Vice President Head of Brand, Advertising and Marketing Communications Bank of the West Savic, Sasha Chief Executive Officer, U.S. MediaCom Sayed, Khalil Director, Global Category Manager Teva Pharmaceuticals Scanlon, Virginia Manager, Disney Corporate Alliances Walt Disney Parks and Resorts Schafer, Ian Chief Executive Officer Deep Focus, Inc. Schanzer, Alan Schulman, Stacey Lynn Senese, Jodi Scharf, Mitch Schultz, E.J. Sensibaugh, Chris Senior Vice President Agency and Advertiser Development Pandora Media, Inc. Executive Vice President Client Management Moxie USA Scheglov, Melissa Director of Brand Marketing Economical Insurance Scheifele, Todd Executive Post Producer/Partner We Fly Coach Schenck, Cami Manager - Media and Digital S.C. Johnson & Son, Inc. Scher, Emily Marketing Memorial Sloan Kettering Cancer Center Scherer, Paul Lyft Inc. Schiekofer, Rich Executive Vice President Strategy, Analytics and Research Katz Media Group Reporter Advertising Age Schuster, Linda Assistant Marketing Manager Blue Diamond Growers Schwartz, Gerry President and Chief Executive Officer The Team Companies Schwartz, Robert Chief Executive Officer TBWA/Chiat/Day Advertising, Inc. Scott, Julie Vice President Account Management The Onion | Onion Labs Scott, Matthew Senior Vice President, Strategy and Business Development Crowdtap Senior Vice President, Business Development Newspaper Association of America Scott, Norris Schildkraut, Linda Scott, Tim Director, Business Development Talent Partners Schiller, Scott Executive Vice President, Advertising Sales - Digital NBCUniversal Schimpf, Karen Executive Director KPMG LLP Schlesinger, Jon Director, Marketing The Clorox Company Schlesinger, Lynn Director, Marketing MarketShare Schmitz, Jeff Senior Director Variety Franchise The Hershey Company Schreer, Arnold Partnership Development Fox Sports/Team Sports Schreiber, Curt Partner VSA Partners, Inc. Schulman, Alan Director Deloitte Consulting Vice President, Partnership Marketing NASCAR Senior Vice President Chief Marketing Officer Land O’ Lakes, Inc. Scotti, Diego Executive Vice President Chief Marketing Officer Verizon Communications Scuderi, Tiffany Communications Associate Director Louisiana Public Health Institute Seamen, Karen President/Chief Operating Officer Cramer-Krasselt Sedlak, Keith Executive Vice President, Media Business Development Manifest Seideman, Jay Senior Vice President, Central Sales Microsoft Corporation Seiler, Pam Senior Vice President, Sales House Party, Inc. Seitter, Brad Executive Vice President Business Development TVB Seitz, Kari OMD USA Executive Vice President Chief Marketing Officer OUTFRONT Media Inc. Director, Market Research and Innovation The Goodyear Tire & Rubber Company Sermons, Michelle Vice President National Client Solutions Clear Channel Outdoor Serrano, Carla Chief Strategy Officer Publicis USA Sexton, Donald Professor of Marketing Columbia University Sgrizzi, Frank Executive Vice President, Turner Entertainment Ad Sales and Marketing Turner Entertainment Group Shabelman, Douglas President Burns Entertainment Shafer, Kristi Director of Marketing American Licorice Shaffer, Jennifer Manager of Corporate Consumer Marketing Mary Kay Inc. Shaffner, Cathy Vice President Client Strategy Empower MediaMarketing Shafter, Erin Sponsorship Manager Walt Disney Parks and Resorts Shah, Niharika Vice President Marketing and Advertising Strategy Prudential Insurance Company of America Shah, Umang Director - Global Social Media and Digital Marketing Campbell Soup Company Shames, Irina Sales Director, CNN International Turner Broadcasting System, Inc. Shanaman, Brett Vice President, Marketing AutoZone, Inc. Shankman, David Director of Client Services Winkle 2015 ANA Masters of Marketing Conference :: 169 Conference Attendees Shao Collins, Jeannine Shetty, Baba Simm, Daryl Shapiro, Will Shnider, Steve Simons, Don Shorey, Morgan Simpson, Cleary Executive Vice President, Publisher More Magazine Associate Program Manager Marketing Communications Liberty Mutual Group Sharma, Navin Vice President Brand Insights and Analytics Arby’s Restaurant Group Sharpe-Ross, Kathi President The Sharpe Alliance Sharwarko, Mark Senior Vice President Director of Client Services Talent Partners Shaw, Jennifer Marketing Research Analyst Brand Strategy and Communications John Hancock Financial Services Shaw, Kristi Senior Manager Merchandising and Creative Services Checkers Drive-In Restaurants, Inc. Shearer, Matt Director of Business Development Richard Childress Racing NASCAR Team Chief Strategy and Media Officer DigitasLBi Web Manager Florida Power & Light Co. Senior Vice President Strategic Development FCB Shrivastava, Manish Chief Marketing Officer Pulte Homes, Inc. Shriver, Sarah Vice President, Digital Ad Sales A+E Networks Shulman, Matt Managing Director, Marketing Platforms NASCAR Shulman, Melissa Events Assistant Mashable Shults, Wil Director of Enterprise Sales StudioNow, Inc. Shumaker, Chris Chief Marketing Officer FCB Chicago Shurman, Anthony Chairman and Chief Executive Officer Omnicom Media Group Managing Director, Consumer GfK Senior Vice President MediaLink, LLC Singer, Gary Chief Marketing Officer, Partner A.T. Kearney, Inc. Singh, Anupam Digital Marketing and Media Teva Pharmaceuticals Singh, Manjit Senior Vice President, Chief Information Officer The Clorox Company Singleton, Deana Senior Director Global Ads Microsoft Corporation Sites, Shawn Assistant Producer CooperKatz & Company, Inc. Slattery, Lee Vice President, Publisher Family Circle Magazine Slench, Chloe Vice President Head of Social Media for Chase JPMorgan Chase & Co. Vice President, Marketing Post Foods, LLC Vice President of Midwest Agency Sales The Onion | Onion Labs Siciliano, Sarah Global Marketing Director / Partner We Fly Coach Slingluff, Nathan Shefrin, Elissa Sieben, Barbara Sloan, Craig Siegal, Bob Sloan, Pat Siegel, Marc Sluk, John Silkworth, Lia Smith, Ashley Sheehan, Jessica Brand Manager LifeLock, Inc. Shen, Fred Director, Professional Marketing Align Technology, Inc. Shen, Jon Senior Director Interactive Marketing and CP ConAgra Foods Inc. Sheperd, Tawnya Director, Marketing Centene Corporation Sherman, Howard Global Chief Executive Officer U.S. Seeds Marketing Director Doremus Worldwide Sherman, Jaynee Brand Manager Hormel Foods Corporation Sherman, Lisa President and Chief Executive Officer The Advertising Council Marketing Communications Specialist Boston Scientific Corporation Director KPMG LLP Senior Director, Sales Simulmedia, Inc. Executive Vice President Managing Director, Tapestry Starcom MediaVest Group Silva, Victor Director, Sales Simulmedia, Inc. Silvera, Juan Market Research Asurion Senior Vice President Fox Sports/Team Sports Founder/Principal Sloan Hunt Communications Associate Director Shire Pharmaceuticals Inc. Associate Bread Brand Manager Flowers Foods, Inc. Smith, Carole Brand Advertising Manager T. Rowe Price Investment Services Smith, Duane Senior Vice President, EMarketing MUFG Union Bank, N.A. Vice President Brand Strategy and Advertising Vonage Holdings Corp. Silverman, Corey Smith, Elmer Senior Vice President, Global Sales Corbis Entertainment 170 :: 2015 ANA Masters of Marketing Conference Vice President, CRM/Loyalty JCPenney Smith, George Director, Digital Marketing PepsiCo, Inc. Smith, Kristen Manager, Brand Identity Comcast Cable Smith, Nancy President and Chief Executive Officer Analytic Partners, Inc. Smith, Nicole Director, Growth Segments Marketing NASCAR Smith, Sherry President, Walmart and Sam’s Club Triad Retail Media Snead, Heather Senior Marketing Specialist United States Postal Service Sneider, Mark Squiers, Sarah Foundation, Inc. Vice President, Business Development Univision Communications Inc. Soltani, Zahra Manager Disney Stabnick, Joseph Song, Rick Executive Vice President Global Head of Media Solutions Sales Zefr Sonn, Alison Marketing Manager Walt Disney Parks and Resorts Sozio, Elisa Manager Hitachi America, Ltd. Spangenberg, Karl Senior Vice President MediaLink, LLC Spanos, Emmanouil Vice President, Marketing TIAA-CREF Stallings, Jeff Senior Director - Media Walmart Stores, Inc. Stanley, Christopher Chief Executive Officer Alcance Media Group Steiber, Art Director, Marketing Communications Quicken Loans, Inc. Stein, Lindsay Consumer/Marketing Reporter PRWeek Owner and President RSW/AgencySearch Senior Director Global Innovation PepsiCo, Inc. Steinbach, Eric Snyder, Andrew Sparks, Justin Steinberg, Jeremy Director, Fresh Meats Marketing Hormel Foods Corporation Vice President Content Strategy and Solutions Yahoo! Inc. Director, Digital Strategy and Solutions Collective Snyder, Ceci Vice President of Domestic Marketing National Pork Board Executive Vice President Product and Strategy Nielsen Catalina Solutions Snyder, Jeff Speciale, Donna Account Executive Global Experience Specialists Snyder, Mark Chief Marketing Officer Church’s Chicken Snyder, Michelle Senior Marketing Director PepsiCo, Inc. Snyder, Parrish Executive Vice President of Global Accounts Tongal Snyder, Terri Chief Marketing Officer Checkers Drive-In Restaurants, Inc. Socci, Melissa Senior Vice President, Strategic Client Communications LPL Financial Soifer, Brian Regional Vice President, Midwest Jun Group Sokoloff, Amy Events Manager Yahoo! Inc. Soling, Marcia Vice President, Content Manager The Advertising Educational Spaulding, Carl President, Turner Entertainment and Young Adult Ad Sales Turner Broadcasting System, Inc. Spector, Janice Executive Vice President Managing Director Advertising Educational Foundation Spencer, Trip President and Publisher Advertising Database Speros, James Executive Vice President and Chief Brand Acceleration Officer Fidelity Investments Spiegel, Andrea Partner, Client Engagement VSA Partners, Inc. Spiegel, David Senior Vice President, Brand Strategy Turner Broadcasting System, Inc. Spiegel, Matt Senior Vice President General Manager, Marketing and Technology Solutions MediaLink, LLC Spowart, George Chief Marketing Officer PODS Head of Sales The Weather Channel Stern, Alisa Director of Sales The Rubicon Project Stern, Rory Director, Enterprise Sales Yext Inc. Stettler, Amy General Manager Global Media Microsoft Corporation Stewart, Doshia Director Corporate Brand and Digital Allegion Stewart, Mark Executive Vice President Chief Strategy Officer Townsquare Media, LLC Stewart, Russ Director of Sales Jun Group Stimmel, Carrie Senior Vice President Advertising Sales, Lifestyle NBCUniversal Stinchcomb, Josh Senior Vice President Sales Strategy and Partnerships Conde’ Nast Publications, Inc. Stirratt, Nada Chief Executive Officer Verve Mobile Stoewahse, Martin Vice President, Marketing Ferrero USA, Inc. 2015 ANA Masters of Marketing Conference :: 171 Conference Attendees Stokes, Tracy Sundararaman, Kit Tamberrino, Kinsey Strober, Michael Susman, Andrew Tanabe, Michiko Sutton, Gerry Tarnok, Deborah Sutton, Rich Tartaglia, Gabe Svoboda, Kim Tas, Robert Senior Vice President Advertising Eastern Bank Corp. Senior Vice President Entertainment Ad Sales Turner Broadcasting System, Inc. Stuart, Ben Senior Vice President Chief Marketing Officer Surescripts, LLC Stuart, Courtney Head of Sales, North America XAd Inc. Stuart, Greg Chief Executive Officer Mobile Marketing Association Stuart, Katie Director, Market Insights Edward Jones President Studio One Chief Executive Officer Adstream America Chief Revenue Officer Reader’s Digest Association, Inc. Corporate Development Officer Habitat for Humanity International, Inc. Swaebe, David Senior Vice President Business Development and Agency Communications Mullen Advertising, Inc. Accounts Director LGdirect, Inc Sturgis, Wendi Executive Vice President Sales and Services Yext Inc. Swanson, Michelle Sturm, Steven Swanson, Steve Executive Advisor TVB Executive Vice President, Sales and Marketing Moxie USA Sturtz, Stan Director, Marketing Communications Pella Corporation Su, Betty Executive Director, Brand Marketing United States Postal Service Suarez, Diego Director, Global Marketing Finance and Administration Burger King Corporation Suarez-Davis, AnneMarie Vice President Marketing and Innovation Kellogg Company Suhler, Caitlyn Senior Brand Analyst U.S. Smokeless Tobacco Company Sullivan, Andrea Chief Marketing Officer, North America Interbrand Sullivan, Jason Managing Director Publicis SullivanStoesser, Kristin Vice President Advertiser Sales Rentrak Sulock, Sara Assistant Director of Advertising The Principal Financial Group Global Events Marketing Millennial Media Sweet, Kristina Vice President Sponsorships and Media Sales ANA Swift, John Chief Executive Officer President, North America Investment Omnicom Media Group Swissman, Joshua Vice President Loyalty Marketing MGM Resorts International Swope, Christopher Senior Vice President, Sales Live Nation, Inc. Szporn, Noah Regional Sales Manager Hulu Director, Marketing Stanford Hospital & Clinics Senior Director, Ad Sales Marketing A+E Networks Vice President, Sales Pandora Media, Inc. Chief Marketing Officer Pegasystems, Inc Tauber, Ben Executive Vice President Director of Business Development Grey Global Group Inc. Taylor, Jim Senior Vice President, Product Development and Innovation Arby’s Restaurant Group Taylor, Kelsey Marketing Manager, Events Yext Inc. Taylor, Patrick Vice President, Communications Meredith Corporation Telliho, Nancy Senior Vice President Marketing and Digital Initiatives MPA - The Association of Magazine Media Terkelsen, Brian Chief Executive Officer MediaVest Terry, Laura Senior Vice President Chief Marketing Officer Martin|Williams Advertising Tettamanti, Edgardo Category Director Nutella Ferrero USA, Inc. Senior Vice President Group Head, LAC Marketing MasterCard Worldwide Szumowski, Kathryn Theimer, Patrick Tachna, Jeremiah Theisen, Pete Senior Director of Media Vonage Holdings Corp. Senior Vice President Multimedia Sales ABC, Inc. Taira, Courtney Consumer Care Lead King’s Hawaiian Bakery West, Inc. Taira, Mark Chief Executive Officer King’s Hawaiian Bakery West, Inc. 172 :: 2015 ANA Masters of Marketing Conference Director, Demand Generation Kennametal Inc. Vice President Purina Animal Nutrition LLC Land O’ Lakes, Inc. Thoennissen, Brian Marketing Research Analyst Tervis Tumbler Company Thomas, Charlie Executive Vice President Client Development Centro Thomas, Chris Chief Executive Officer of BBDO Americas, Chairman of Proximity Worldwide BBDO Worldwide, Inc. Thomas, Heather (HT) Advertising Strategic Consultant Humana Inc. Thomas, Jenna Senior Consumer Marketing Manager Align Technology, Inc. Thomas, Krystina Senior Marketing Consultant Key Corp. Thompson, Page Chief Executive Officer, Omnicom Media Group North America Omnicom Media Group Thomson, Dave Vice President Media and Sponsorship The List Inc. Thornton, Michele Vice President, Centric, TV Ad Sales BET Networks Tiffany, Michael Co-Founder Chief Executive Officer White Ops Tifford, Gail Senior Director of Media North America Unilever United States, Inc. Tomovich, Lilian Troni, Naomi Toms, Liz Trontz, Bari Chief Experience Officer MGM Resorts International Director of Business Development The Martin Agency, Inc. Toner, Mark Chief Marketing Officer R2C Group Tongur, Eileen Channel Marketing Specialist Plantronics, Inc. Torreggiani, Heather Chief Marketing Officer VSA Partners, Inc. Torres, Al Vice President Business Development Telemetry Tosto, Louis Senior Vice President Digital NBCUniversal Townsend, Eoin Chief Product Officer Collective Travaglini, Christine President, Christal Radio KRG Partnerships Katz Media Group Travis, John Vice President, Brand Marketing Adobe Systems Incorporated Trebilcock, Jim Executive Vice President, Marketing Dr Pepper Snapple Group Tigert, Sandra Treichler, Ryan Tilghman, Mark Trepinski, Melissa Marketing Communication Manager Siemens Corporation Director ANA, Alliance for Family Entertainment Director of Product Management SAS Institute Inc. Group Account Director/Business Development Director LatinWorks Tillman, Mac Treves, Pamela Toller, Michele Tricarico, James Tomei Zwolinski, Nicole Trivedi, Ritu Vice President, Marketing Big Heart Pet Brands Senior National Media Manager Empower MediaMarketing Vice President, North America Marketing Communications Gfk Tomich, Sebastian Senior Vice President Innovation TBrand Studio The New York Times Company Executive Director, Brand Marketing Educational Testing Service (ETS) Chief Revenue Officer Cross MediaWorks Vice President Packaging and Solutions AOL Troberman, Gayle Chief Marketing Officer IHeartMedia Global Chief Marketing Officer Mullen Lowe Group Director The Depository Trust & Clearing Corporation Trujillo, Sebastian President of Sales FDP Radio Inc.. Tucker, Bill Executive Vice President Media Relations 4A’s Tunnicliffe, Mike Executive Vice President Business Development and Partnerships Universal Music Group Turner, Matt Senior Vice President, Ad Sales UP TV & ASPiRE Turner, Megan Vice President. Account Director Mullen Lowe Group Turner, Scott Executive Vice President Agency and Advertiser Sales Gfk Ueberle, Diane Corporate Brand Leader Intuit Inc. Ukman, Lesa Chief Insights Officer IEG, LLC Ullman, Sarah Associate Brand Manager Flowers Foods, Inc. Utzschneider, Lisa Chief Revenue Officer Yahoo! Inc. Uva, JC Vice President MediaLink, LLC Vala, Daniella Assistant Brand Manager Bimbo Bakeries USA Valentino, Lisa Senior Vice President, Conde Nast Digital and Chief Revenue Officer, CNE Conde’ Nast Publications, Inc. Valls, Nicolas Executive Vice President Ad Sales Hemisphere Media group Valls, Priscilla Regional Vice President, Sales Pandora Media, Inc. 2015 ANA Masters of Marketing Conference :: 173 Conference Attendees Van Auken, Ethan Vincent, Meredith Van Rooyen, Emma Vitas, Ovid Analyst AdExchanger.com Chief Marketing Officer Goodwin Procter LLP Van Valkenburgh, David Senior Communications Specialist Siemens Corporation Vargas, Lauren Senior Director, Social Media Aetna Inc. Vargas, Valerie Vice President of Advertising AT&T Inc. Vas, Kevin Marriott Vacations Worldwide Vojkovich-Bombard, Audriana Marketing Communications Manager Nextiva von Germeten, Ann Chief Marketing Officer Bank of the West Vos, Jennifer Director The Capital Group Vosseller, Denise Senior Product Manager Shire Pharmaceuticals Inc. Director, Marketing ConvergeDirect Vasilchik, Tiffany Partner, New Business Development Prophet Vass, Barbara Director of Marketing, Fruit Bowls, Dole Packaged Foods Dole Packaged Foods Vazirani-Helsel, Kavita Vice President, Media Comcast Cable Vein, Jon Chief Executive Officer and Co-founder MarketShare Venegas, Rylan Senior BDM Corbis Entertainment Venenga, Steve Vice President of Marketing Meat Products Hormel Foods Corporation Ventura, Elizabeth Senior Vice President Consumer Marketing SunTrust Banks, Inc. Verdone, Meredith Brand, Advertising, Research and Sponsorship Executive Bank of America Viale, Silvina Marketing Director, Argentina Mary Kay Inc. Villasenor, Michael Creative Director, Ad Innovation and Experience and Advertising The New York Times Vincent, Chad Executive Director - Advertising AT&T Mobility LLC Chief Marketing Officer Retail Business Leader Sartori Cheese Vreeland, Garret Chief Revenue Officer Accordant Media Wade, Trevor Global Marketing Director Landor Wadia, Daniel Managing Director Redscout Wahl, Deborah Senior Vice President Chief Marketing Officer McDonald’s USA, LLC Wahl, Wendy Head of Digital Marketing Aetna Inc. Waidelich, Kirk Senior Vice President Sales, Promotion, and Marketing JCPenney Wakeman, Scott Senior Director of Marketing Checkers Drive-In Restaurants, Inc. Waldman, Gina Vice President National Client Solutions Clear Channel Outdoor Wales, Steven Chief Revenue Officer Decideware, Inc. Walia, Vic Senior Director of Brand Marketing Expedia, Inc. Walker, Doug Executive Vice President Managing Director BBDO Worldwide, Inc. Walker, Shawn Vice President, Ad Sales, Chicago A+E Networks 174 :: 2015 ANA Masters of Marketing Conference Wallace, Betsy Senior Vice President Marketing Services Manager Key Corp. Wallace, Jason Graphic Designer CooperKatz & Company, Inc. Wallace, Karen Vice President Corporate Marketing Communications Fidelity Investments Waller, Craig President Pace Communications Wallin, Ian Vice President, Sales Integral Ad Science Walsh, Ann Vice President Market Growth and Development Penske Truck Leasing Co., L.P. Wampler, Kira Chief Marketing Officer Lyft Inc. Wampol, Leslie Supervisor Alabama Power Company Ward, Judith Director Marketing University HealthCare Alliance Stanford Health Care Warnke, Suzanne Senior Executive Assistant Microsoft Corporation Waters, Dan Chief Marketing Officer Bel Brands USA Watkins, Bill Head of Partnerships, West Region Pinterest Wayt, Dawn Director of Marketing American Greetings Corporation Weaver, Brian Senior Creative and Design Director Tervis Tumbler Company Webber-Gatto, Susan Vice President, Business Development, National Ad Sales, Lifetime A+E Networks Weber, Nancy Executive Vice President Chief Marketing Officer Meredith Corporation Webster, Frances Chief Operating Officer Walrus Webster, William Wells, Scott Wehner, Michael Welsh, Chelsea Corporate Marketing Manager Gibraltar Industries Vice President, Agency and Advertiser Development Pandora Media, Inc. Weigman, Becca Wenzel, Kelly Wieser, Brian Weinberg, Maggie Werkheiser, Jill Wiggan, Aaron Weinkle, Spencer Wertz, Kevin Wiggins, Verchele Weinsten, Liz Wesley, Jennifer Brand Development Reputation and Marketing Operations AXA Equitable Vice President, Global Enterprise Sales The Rubicon Project President TM Advertising Marketing Director Katz Media Group Vice President, Strategic Partnerships CBS Altitude Group Corporate Marketing Specialist Collective Weir, Rick Senior Director, B-to-B Marketing Yahoo! Inc. Weirick, Michael Hispanic Marketing Manager Bush Brothers & Company Weisberg, Laurie Vice President, Consumer Package Goods Client Partnerships Oracle Data Cloud Weisenthal, Sara Senior Vice President, Development The Advertising Council Weisman, Tony Chief Executive Officer North America DigitasLBi Weiss, Khartoon Chief Executive Officer Clear Channel Outdoor North America Clear Channel Outdoor Chief Marketing Officer Centro Marketplace Information WhiteWave Foods Company Managing Director Lowe Campbell Ewald Head of Industry Consumer Package Goods Google West, Mary Beth Executive Vice President Chief Customer and Marketing Officer JCPenney Westermark, Gary Senior Marketing Manager, Marketing TIAA-CREF Westgaard-Cooley, Heidi Vice President, Brand Marketing The Sports Authority Weston, John Public Affairs Department Chair Chief Marketing Officer Mayo Clinic Wheal, Ian Global Strategy Director Adstream America Senior Vice President Business Development MDC Partners Inc Wheaton, Ken Weiss, Matt Wheeler, Robert Welch, Mike Whitaker, Brite Welch, Robert White, Jeff Global Chief Marketing Officer Havas Worldwide President AT&T AdWorks Vice President Global Multimedia Sales The Wall Street Journal Welday, Rick President AT&T AdWorks Weller, Scott Chief Revenue Officer Collective Digital Studio Managing Editor Advertising Age Reports Editor Warc Wierzbinski, Phil Senior Analyst Pivotal Research Group Strategy Director Droga5 Wilk, Thomas Manager, Creative Services Marketing Navient Wilke, Richard Senior Partner, Director of Global Business Development Lippincott Wilkison, Jeff Vice President, Marketing Hefty Waster and Storage Reynolds Consumer Products Wilkov, Willie Chief Marketing Officer Tomy International Willey, Jennifer Vice President, Sales WebMD Williams, Christi B-to-B/B-to-C International Market Manager Vision Service Plan, Inc. Williams, Jamie Lee Actress We Fly Coach Williams, Marc Associate Director AT&T AdWorks Director of Five Points of Life LifeSouth Community Blood Centers Chief Marketing Officer, North America Deutsch, LA, Inc. White, Margaret Advertising Manager Alabama Power Co. White, Neil Whiteside, Steve President and Chief Executive Officer BBDO Worldwide, Inc. Vice President Creative Services Group Director Prudential Insurance Company of America Williams, Matt Chief Executive Officer The Martin Agency, Inc. Williams, Shelley Director, Brand Expression Alaska Airlines, Inc. Williams, Tim Founder Ignition Williams, Timothy Vice President Brand and Broadcast Marketing Liberty Mutual Insurance Company 2015 ANA Masters of Marketing Conference :: 175 Conference Attendees Williquett, Danielle Wood, Douglas Yokogawa, Jon Wilson, Donna Wood, Lawrence York, Oana Wood, Leslie Young, Amber Woodlock, Allison Young, Jennifer Woollard, Marc Young, Mark Worth, Susan Young, Martha Wozniak, David Young, Nicole Senior Global Product Manager Boston Scientific Corporation Senior Director Global Diversity and Inclusion Johnson & Johnson Wilson, Julie Director Corporate Research Navient Wilson, Paul Senior Vice President Advertising Sales - Sports NBCUniversal Wilson, Rudy Vice President Brand Management and Advertising AT&T Inc. Windahl, Jeff Senior Vice President Brand Management and Financial Education PNC Bank, N. A. Winkel, Ashley Account Supervisor Cramer-Krasselt Winter, Amy Executive Vice President General Manager UP TV & ASPiRE Wise, Ed Manger of Partnerships Pinterest Witmer, Carey Executive Vice President Meredith Parents Network Witschi, Thomas Partner Reed Smith LLP Director, Strategic Sourcing Intuit Inc. Chief Research Officer The Nielsen Company Manager, Product Marketing Latin America Mary Kay Inc. Director of Design Venables Bell & Partners Strategic Sourcing Manager II CSAA Insurance Services LLC Vice President, Advertising and Corporate Partnerships Lincoln Financial Group Wright, Andy Senior Vice President Publisher, The New York Times Magazine The New York Times Company Wright, Cheresa Senior Brand Marketing Manager Intuit Inc. Wyman, Christina Director, Corporate Partnerships ASPCA Yaccarino, Linda Vice President, Managing Director InterTrend Communications, Inc. B-to-B Automation Campaigns Vision Service Plan, Inc. Account Director Colle+McVoy Senior Director, Advertising and Consumer Research Robert Half International Chief Marketing Officer Sysomos Strategic Communications Consultant FM Global Marcom Specialist Boston Scientific Corporation Yu, Tom Director, Head of Ad Tech Marketing Yahoo! Inc. Yun, Ted Executive Director - Media USAA Yungmeyer, Laura Manager, Corporate Marketing The Wall Street Journal Zalis, Shelley Chief Executive Officer and Founder TFQ Ventures - The Girls’ Lounge Zandri, Justin President Meredith Women’s Lifestyle Group Chairman, Advertising Sales and Client Partnerships NBCUniversal Wofford, Monique Yancy, Telisa Zane, David Wohl, Jessica Yasko, Bryan Zarate-Bayani, Ronalee Marketing Business Development Teradata Operations, Inc. Advertising Age Global Business Director Droga5 Wolf, Mark Yazdani, Bita Asurion Wolfe, Jenny Advertising Manager SunTrust Banks, Inc. Wolfe Pereira, Steven Vice President, Brand Strategy and Marketing Solutions Oracle Data Cloud Wollen, Chris Vice President, Marketing American Family Insurance Head of Business Development Droga5 Senior Consultant Ernst & Young LLP Yeadon, Greg Brand Manager Central Garden & Pet Company Yeh, Judy Executive Director of Media and Integrated Marketing S.C. Johnson & Son, Inc. Yohannan, Jonathan Director, PR Panera Bread, LLC 176 :: 2015 ANA Masters of Marketing Conference Vice President - Brand Strategy Subway Director, Brand Marketing NASCAR Head of Global Digital Marketing Advancement The Hershey Company Zavoral, Jeremy Brand Manager, Grocery Products Hormel Foods Corporation Zemon, David National Sponsorship Specialist The Taubman Company LLC Zenofsky, Steven Manager, PR and Advertising FM Global Zerathe, Nathalie Senior Marketing Specialist Boiron Zimak, Avi Vice President of Sales Outbrain Zimbalist, Michael Senior Vice President Ad Pdts Founder R&D The New York Times Company Zimmerman, Stuart Executive Vice President, Sales Sony Pictures Entertainment (SS&P) Zornow, Leslie Manager, Advertising and Branding ESL Federal Credit Union Zoeller, Chris Senior Director Brand Strategy and Marketing Better Homes & Gardens Real Estate LLC 2015 ANA Masters of Marketing Conference :: 177 Conference Attendees 22squared Jones, Andrew Executive Vice President Business Development 360i Sorted by Company :: As of 9/18 Joyce, Brian Senior Vice President Ad Sales A&E/HISTORY/H2 Maltin, Samantha Senior Vice President, Marketing Innovations, A+E Networks Accordant Media Greitzer, Matthew Co-Founder and Chief Operating Officer Muldoon, Arthur Chief Executive Officer and Co-Founder Klaassen, Abbey Chief Marketing Officer Olsen, Peter Executive Vice President, Ad Sales O’Connor, Tim Director of Sales Maicon, Lee Chief Strategy Officer Olson, Christine Vice President, Ad Sales, Lifetime Vreeland, Garret Chief Revenue Officer 3M Dunn, Logan Marketing Strategist Lundberg, Lars Marketing Strategist Nelson, Brian Marketing Strategist Ray, Kelsey Marketing Strategist 4A’s Hill, Nancy President and Chief Executive Officer Tucker, Bill Executive Vice President, Media Relations 4moms Hammond, Teresa Vice President Marketing 72andSunny Shriver, Sarah Vice President, Digital Ad Sales Tarnok, Deborah Senior Director, Ad Sales Marketing Walker, Shawn Vice President, Ad Sales, Chicago Webber-Gatto, Susan Vice President, Business Development, National Ad Sales, Lifetime AAA National Office Hitchcock, Deb Director, Strategy and Plans ABAP Association of Brazilian Advertising Agencies Marques, Orlando President Sampaio Neuville, Rafael Director Abbott Laboratories Davis, Gwynne Business Development Manager Jefferis, Rebekah Director of Business Development Kiczula, Phillip Business Development Director A.T. Kearney, Inc. Singer, Gary Chief Marketing Officer, Partner Pridmore, Michelle Senior Product Marketing Manager Abbott Nutrition Burgart, Jonathan U.S. Marketing Manager AbbVie Inc. O’Brien, Nancy Director - Ad Agency ABC, Inc. A+E Networks Baker, Amy Executive Vice President, Ad Sales, Lifetime/LMN Cowles, Lisa Senior Director, Corporate Events Sage, Jan Vice President Marketing and Promotions Tachna, Jeremiah Senior Vice President Multimedia Sales Accenture DeSocio, David Senior Vice President Ad Sales Marketing and Partnerships Cauley, Brian Driscoll, Erica Vice President, Ad Sales, Detroit Koewler, Julie Managing Director Global Advertising and Events Durette, Nicole Vice President, Ad Sales, FYI Grignon, Perianne 178 :: 2015 ANA Masters of Marketing Conference ACH Food Companies, Inc. Lazowski, John Senior Director of Marketing Insights and Innovation Pastrana, George Chief Marketing Officer Vice President Marketing and Innovation Active International Barossi, Cecilia Vice President Director Media Relations Blunt, George Senior Vice President, Account Director Georges, Bill Chief Operating Officer Goldberg, Steve Vice President Associate Planning Director Graham, Scott Vice President, Sales Harris, Bethany Senior Vice President Managing Director Kreis, George Assistant Vice President Business Development Moran, Liam Vice President Associate Planning Director Porcarelli, Jim Chief Strategy Officer Quinn, Dennis Executive Vice President Chief Media Strategy Officer Ad-ID LLC Geller, Harold Chief Growth Officer Adap.tv Ackerman, Dan Senior Vice President, Programmatic TV AddThis Advertising Age Harris, Rich Chief Executive Officer Arden, Allison Publisher Muchnick, Hal Chief Operating Officer Ives, Nat Media Editor AdExchanger.com O’Connell, Joanna Lead Analyst Oddenino, Catherine Analyst Parrish, Melissa Executive Director Rodgers, Zach Managing Editor Van Auken, Ethan Analyst AdFin Altersohn, Andrew Chief Executive Officer Liebowitz, Tyler Vice President Business Development adMarketplace Greenhouse, Julie Senior Vice President of Sales AdMore Goldstein, Jay Director of Sales Adobe Systems Incorporated Moran, Tim Editor-in-Chief CMO.com Poveromo, Maria Director, Social Media Travis, John Vice President, Brand Marketing Adstream America McGrath, Alex Business Manager, Data and B-to-B Neff, Jack Editor-at-Large Wheaton, Ken Managing Editor Wohl, Jessica Advertising Benchmark Index Getto, Gary President Advertising Club, The Greenberg, Elicia Programs Director Advertising Council, The Ellard, Elizabeth Executive Vice President, Media Leshinsky, Barbara Executive Vice President, Development Sherman, Lisa President and Chief Executive Officer Weisenthal, Sara Senior Vice President, Development Advertising Database Spencer, Trip President and Publisher Advertising Educational Foundation, Inc., The Alex, Paula Chief Executive Officer Sutton, Gerry Chief Executive Officer Wheal, Ian Global Strategy Director Spector, Janice Executive Vice President, Managing Director DeVard, Jerri Senior Vice President, Chief Marketing Officer Advertisers Association of Israel Biro, Talma Attorney, General Manager Fuguitt, Gayle Chief Executive Officer and President Advertising Self-Regulatory Council Peeler, C. Lee President and Chief Executive Officer ADWEEK Schultz, E.J. Reporter Soling, Marcia Vice President, Content Manager ADT Security Services Advertising Research Foundation Advertising Production Resources (APR) Dixon, Jennifer Corporate Travel Manager Gibbs, Jillian Founder Global Chief Executive Officer Eisenhardt, Robert General Manager Granatstein, Lisa Editor Aetna Inc. Autrey, Tara Senior Project Manager Brooks, Sarah Advertising and Brand Management Chalifoux, Julie Agency Portfolio Manager Collins, Shauna Marketing and Communications Unit Head McAvoy, Dawn Head of Brand Strategy Vargas, Lauren Senior Director, Social Media Wahl, Wendy Head of Digital Marketing AFLAC, Inc. Blackmar, Angie Marketing Content Writer/Producer Agency Mania Solutions Gralpois, Bruno Co-Founder and Principal Ahalogy Lobdell, Chris Chief Revenue Officer AICE Madden, Rachelle Executive Director Air National Guard Gallagher, PJ Superintendent, Advertising Airbnb Mildenhall, John Chief Marketing Officer 2015 ANA Masters of Marketing Conference :: 179 Conference Attendees Alabama Power Co. White, Margaret Advertising Manager Alabama Power Company Wampol, Leslie Supervisor Alaska Airlines, Inc. Bergstrom, Rochelle Manager, Advertising and Promotions Binder, Laura Marketing Coordinator Burger, Tim Manager, Digital Advertising Goss, Kelli Director, Digital Marketing Hutchison, Halle Managing Director Brand and Marketing Communications Johnson, Shannon Social Media Specialist Jones, Jeanne Manager of Email Marketing Meraz, Lisa Project Manager, Digital Marketing Ostler, Clinton Manager, Media and Market Strategy Pesut, Elliott Campaign Strategy Mgr Peterson, Susan Promotions Specialist Williams, Shelley Director, Brand Expression Alcance Media Group Stanley, Christopher Chief Executive Officer Alcon Laboratories, Inc. Millerick, Shawn Head of Marketing, U.S. OTC Align Technology, Inc. Bauman, Anna Associate Marketing Director Bhandal, Kamal Director of Consumer Marketing Du, Niki Senior Digital Marketing Manager May, Lisa Professional Marketing Manager Salazar, Alma Senior Marketing Manager Shen, Fred Director, Professional Marketing Thomas, Jenna Senior Consumer Marketing Manager Allegion Stewart, Doshia Director Corporate Brand and Digital Alliance for Audited Media Drouillard, Tom Chief Executive Officer President and Managing Director Allison & Partners Planchard, Cathy General Manager/Senior Partner Rosenberg, Lisa Chief Creative Officer Allrecipes, Meredith Food Pavlovsky, Stan Senior Vice President of Meredith National Media Group, President of Allrecipes.com Allstate Insurance Company Egeland, Jennifer Director Flores, Georgina Vice President Integrated Marketing Communications Gupta, Sanjay Marketing, Innovation and Corporate Relations Jillson, Lisa Director - Integrated Marketing Communications Mena, Susan Director, Integrated Marketing Communications Ryan, Nancy Media Director ALMA Mizrahi, Isaac General Manager Alma DDB Battistini, Angela Senior Vice President, Account Management Bermudez, Ana Group Account Director McCarthy, Elizabeth Group Account Director 180 :: 2015 ANA Masters of Marketing Conference Altria Client Services Newcomb, Leah Lead Research Analyst Altria Group Distribution Company McMahon, Josh Specialist, Consumer Engagement and Marketing Services AMC Networks Benfield, Vanessa Senior Vice President Advertising Sales IFC Krok, Marc Senior Vice President, Ad Sales Philbin, Tim Vice President, Advertising Sales- WE tv America Online Incorporated Martinez, Marta Senior Vice President, AOL Advertising American Express Company Devlin, Marie Senior Vice President, Global Advertising, Media Sponsorships and Insights Kahn, Lisa Director Assistant To Marie Devlin American Family Insurance Brown, Francisca Multicultural Marketing Manager Harrington, Bethany Customer Experience and Digital Marketing Associate Vice President Heidrich, Carol Administrative Assistant Marketing Division Holman, David General Counsel McCarthy, Nicky Marketing Support Technician Yancy, Telisa Vice President, Marketing American Greetings Corporation Ho, Alex Executive Director, Marketing Sadd, Patrice Director of Corporate Communications Wayt, Dawn Director of Marketing American International Group Clowes, Mark Global Head of Advertising American Legacy Foundation Amway Corporation Gauthier, Greg Global Procurement ANA Asche, Eric Chief Marketing Officer Beaulieu, Ken Vice President, Marketing Dorrler, Nicole Assistant Vice President, Marketing Becker, Erin Creative Director American Licorice Christensen, Clint Assistant Brand Manager, Sour Confections Ingram, Laura Marketing Program Manager Kozlow, Doug Associate Brand Manager Mitchell, Mary Brand Manager--Sour Confections Shafer, Kristi Director of Marketing American Standard Brands Drury, Debbie Director, Brand Communications Houck, Jonathan Director of Digital Marketing King, Lisa Vice President, Consumer Insights Kozak, Eric Director Long, Jeannette Vice President, Brand Marketing Amica Mutual Insurance Company Phelps, Craig Senior Assistant Vice President, Marketing Director Amtrak-National Railroad Passenger Corp. Abubakar, Darlene Senior Director, National Advertising and Marketing Programs Owens, Ann Principal Officer National and Corporate Initiatives Parrish, Meredith Principal Officer Northeast Corridor Advertising Rodrigues, Alicia Colon, Sandra Director, Member Relations Eitelbach, Andrew Senior Manager, Marketing and Communications Fanelli, Duke Executive Vice President Marketing and Communications Finston, Allison Manager, Conferences Galliher, Mark Director, Member Relations Goojha, Kiran Senior Manager, Marketing and Communications Harrison, Gylise Manager, Conferences Knecht, Fredrick Director, Marketing Production Lawenda, Jim Senior Director, Member Relations Liodice, Bob President and Chief Executive Officer Loeb, Elyse Sponsorship Coordinator Kerr, Patty Director Tilghman, Mark Director Analytic Partners, Inc. Smith, Nancy President and Chief Executive Officer Annalect Omnicom Media Group Meyer, Jed U.S. Research Director AOL Baker, Lauri Vice President, Content Partnerships Bamberger, Jack Head of Agency and Industry Relations Bejan, Bob Global Executive Creative Director Elders, Brad Senior Vice President, Eastern Sales Kline, Allie Chief Marketing Officer Kugel, Christian Vice President, Consumer Analytics and Research Norton, James Global Head of Media Sales Oshry, Olivia Marketing Manager, Partnerships Trivedi, Ritu Vice President, Packaging and Solutions Arby’s Restaurant Group Maddux, Donna Director, Member Relations Baker, Jeff Senior Director Brand Experience Markfield, Barbara Director, Member Relations Barto, Mary Ellen Vice President, Media Impact Milch, Haley Coordinator, Conferences Fuller, Chris Vice President Brand and Corporate Communications Mootz, Angela Director, Sponsorship and Partner Programs Neiswonger, Jeni Director, Member Relations Poster, Simon Manager, Conferences Sweet, Kristina Vice President Sponsorships and Media Sales ANA, Alliance for Family Entertainment Jensen, Stephanie Vice President Brand Marketing Lynch, Rob Brand President and Chief Marketing Officer Sharma, Navin Vice President, Brand Insights and Analytics Taylor, Jim Senior Vice President, Product Development and Innovation Bechtold, Jim Director 2015 ANA Masters of Marketing Conference :: 181 Conference Attendees Arc Worldwide AT&T Inc. Raidt, Robert President Christopher, David Chief Marketing Officer Rothweiler, Julie Account Director Miller, Robert Lead Marketing Communications Manager Arnold Worldwide Ludwig, Ginger Director of Agency Marketing Reilly, Barbara Managing Partner, Executive Director AS Roma Giovino, Mark Director of Global Marketing and Sales ASPCA Frommer, Rebecca Manager of Corporate Partnerships Klein, Julia Coordinator, Corporate Partnerships Rofe, Meital Manager, Strategic Cause Partnerships Wyman, Christina Director, Corporate Partnerships Association of Independent Commercial Producers Miller, Matthew President and Chief Executive Officer Asurion Germinder, Maureen Director - Digital Marketing Mirande, David Director Quiroga, Luis Senior Director Corporate and Digital Marketing Slingluff, Nathan Market Research Wolf, Mark AT&T AdWorks Laughlin, Cindy Mandel Dunsche, Maria Vice President Marketing and Media Innovation Salinas, Carlos Executive Director, Advertising Vargas, Valerie Vice President of Advertising Wilson, Rudy Vice President Brand Management and Advertising AT&T Mobility LLC Franklin, Tamara Senior Admin Assistant Hinton, Charlie Executive Director - Marketing Analytics McDermott, Carrie Director, Project Marketing Management Vincent, Meredith Executive Director - Advertising Atlas Copco Arfalk, Erik Vice President Communications and Branding Repicci, Greg Account Executive AutoZone, Inc. Kramer, Louisa Marketing Program Manager Krull, Kelly Marketing Director Pawlak, Bernadette Director, Loyalty and CRM Saltiel, Al Senior Vice President, Marketing Shanaman, Brett Vice President, Marketing Avidan Strategies Dan, Avi Founder and Chief Executive Officer AvMed Eberhard, Ana Director of Advertising and Brand Marketing AXA Equitable Webster, William Brand Development Reputation and Marketing Operations BAM Connection, The Boutot, Holly Marketing Communications Manager Baiocco, Robert Chief Creative Officer Gielen, Sofie Marketing Communications Director Maldari, Maureen Chief Executive Officer Samuel, Dorothy Communications Coordinator Audi of America Angelo, Loren General Manager, Brand Marketing AudienceScience Burnham, Cameron Regional Director, Enterprise Sales Guillot, Alex Director, Sales AudienceXpress Green, Peggy Consultant Monteferrante, Chris Vice President, Head of Advertising Sales Horstman, Walt President Welch, Mike President Muir, Jeff Vice President of Sales Welday, Rick President Rahim, Hasan Senior Vice President, Sales Wheeler, Robert Associate Director 182 :: 2015 ANA Masters of Marketing Conference Bank of America Arons, Colleen Barlow, Michele Senior Vice President, Enterprise Marketing and Execution Executive Gangel, Rachel Kaplan Senior Vice President, Channel Strategy and Development Manager Grant, Kimberly Senior Vice President, Enterprise Media Hassan, Tariq Senior Vice President, Customer Insight and Brand Strategy Executive Mays, Nathan Mehta, Abhilasha Senior Vice President Head / Enterprise Brand and Marketing Communications Research Pack, Daniel Senior Vice President Enterprise, Consumer and GWIM Marketing Operations Executive Paskalis, Louis Senior Vice President Global Media Executive Rix, Crystal Executive Vice President Director of Business Development Verdone, Meredith Brand, Advertising, Research and Sponsorship Executive Santora, Jim Executive Vice President Senior Account Director Bank of New York Mellon Brady, Katy Director, Advertising and Brand DeLaney, Aniko Managing Director Gallardo, Nelly Senior Events Coordinator Bank of the West Saunders, Fred Senior Vice President, Head of Brand, Advertising and Marketing Comms. von Germeten, Ann Chief Marketing Officer Barbarian Group, The Kelly, Sophie President Bartle Bogle Hegarty LLC Densmore, Mike Chief Global Growth Office Lafferty, Patrick Chief Executive Officer BAV Consulting Thomas, Chris Chief Executive Officer of BBDO Americas, Chairman of Proximity Worldwide White, Neil President and Chief Executive Officer Be The Match Gerth, Bruce Manager, Partnerships and Programs Beast Petrusson, Valerie President Beet.TV Charles, Katy Associate Producer Plesser, Andy Executive Producer Beiersdorf Inc. Dunand-Zaloum, Nathalie Brand Manager Rivers, Anne Senior Vice President Global Director of Brand Strategy Waters, Dan Chief Marketing Officer BBDO Worldwide, Inc. Walker, Doug Executive Vice President Managing Director Acton-Bond, Simon Global Chief Marketing Officer Cadman, Mark Executive Vice President Managing Director Flanik, Kirsten Managing Director Osborn, John President and Chief Executive Officer Thornton, Michele Vice President, Centric, TV Ad Sales Better Homes & Gardens Magazine Orr, Stephen Editor-in-Chief Better Homes & Gardens Real Estate LLC Zoeller, Chris Senior Director Brand Strategy and Marketing Better Homes and Gardens Guilfoyle, Christine Senior Vice President, Group Publisher BIC USA Inc. Palladino, Linda Senior Brand Manager, Shavers Big Heart Pet Brands Bimbo Bakeries USA Bel Brands USA Lisook, Adam Marketing Director - Snacking Grella, Lawrence Vice President Shopper Media Lewis, Kim Senior Vice President, Ad Sales Tillman, Mac Vice President, Marketing Cole, Zvi Media Manager Blender, Anna Vice President, Account Director Bazaarvoice BET Networks Bellisio Foods Inc. Nelson-Helm, Jolene Chief Marketing Officer Senior Vice President Berlin Cameron DaSilva, Jennifer President Bernstein-Rein Advertising Lubeck, Dave Executive Vice President Executive Director of Client Services Best Buy Company, Inc. Nowak, Tom Chief Creative Officer DeVries, Diana Marketing Assistant Espejo, Vanessa Associate Brand Manager Evanitsky, Janyne Manager Jensen, Mike Assistant Brand Manager Loya, Fernanda Associate Brand Manager Marrone, Matt Brand Manager Pena, Leopoldo Product Strategy Manager Vala, Daniella Assistant Brand Manager Black Entertainment Television Carr, Louis President, Media Sales Blamer Partnership Blamer, Steve Managing Partner Foster, Linda Partner 2015 ANA Masters of Marketing Conference :: 183 Conference Attendees Bloomberg L.P. Bigley, Deirdre Chief Marketing Officer Caine, Paul Chief Global Revenue Officer Boehringer Ingelheim Pharmaceuticals, Inc. Dobbins, David Media and Print Services Director Boiron BrightLine Aksman, Rob Chief Experience Officer and Co-Founder Chapman, Will Chief Revenue Officer Degtar, Viktoria Global Group Publisher Atakhanov, Sharaf Digital Marketing Manager Corbelli, Jacqueline Co-Founder and Chief Executive Officer Grossman, Keith Publisher, Bloomberg Digital and Digital Products Boudazin, Janick President and Chief Executive Officer Fisher, Mike Director of Strategy and Innovation Figliolini, Fabrice Vice President of IT and Finance Fogelberg, Mark Director – UXTV Gentry, Ron Director of Marketing Hall, Joanna Chief Digital Officer Zerathe, Nathalie Senior Marketing Specialist Hollis, Michael Director of Sales Kelley, Jacki Chief Operating Officer of Media Lucke, Zazie Head of Global Marketing Petralia, John Head of Marketing Operations Blue Diamond Growers Arakaki, Kristen Brand Manager - Nut Thins Coyle, Timothy Brand Manager, Almond Breeze Erwin, Maya Group Marketing Manager, Snacks Greenlee, Al Director, Consumer Marketing U.S. and Canada Hagener, Suzanne Senior Marketing Manager Non-Dairy Products Holtberg, Sara Advertising and Promotions Manager LoVerme, Chris Brand Manager Schuster, Linda Assistant Marketing Manager Blue Rhino Corporation Foster, Broocks Marketing Manager Blue Ridge Partners Rasmussen, Andrea Managing Director BlueCross BlueShield Association Choate, Lauren Senior Consultant Consumer Brand Strategy BlueRock Lederman, Jennifer Vice President and Managing Director Boston Consulting Group, The Hemmige, Harish Principal Paranikas, Petros Partner and Managing Director Boston Scientific Corporation Bifulk, Stacy Marketing Communications Specialist Bruchstein, Biro & Co Biro, Yohan Attorney Burger King Corporation Suarez, Diego Director, Global Marketing Finance and Administration Burns Entertainment Lokken, Dawn Director, Channel Marketing Cohen, Bill Senior Vice President, Global Business Sieben, Barbara Marketing Communications Specialist Flynn, Brenna Director Williquett, Danielle Senior Global Product Manager Shabelman, Douglas President Young, Nicole Marcom Specialist Boys & Girls Club of America Hahn, Janelle Director of Corporate and Cause Partnerships Heitzman, Candace Director of Corporate and Cause Partnerships Royal-Pascoe, Chad National Vice President Corporate and Cause Partnerships BP / Castrol Berlin, David Director Digital Offer and Business Development BrandActive Bush Brothers & Company Moore, Jason Division Manager Weirick, Michael Hispanic Marketing Manager Business Insider Inc. Buckley, Sheila Senior Vice President, Sales Butler, Shine, Stern & Partners Alburitel, Cristiano Director of New Business Kiss, Patrick Managing Director BuzzFeed, Inc. Brown, Lee Chief Revenue Officer Guiliano, Philip Partner Cara, Phil Senior Vice President, Brand Engagement Pollock, Andy Director, Client Services Coleman, Gregory President 184 :: 2015 ANA Masters of Marketing Conference Kelly, Brendan Director of Brand Strategy Mclean, Brant Senior Vice President of Brand Strategy California Pizza Kitchen Franco, Natalia Chief Marketing Officer Calvin Klein, Inc. Goldie, Melisa Chief Marketing Officer Cambria USA Champine, Melissa Vice President of Marketing Campbell Soup Company Curtis, Bill Senior Brand Manager V8 Vegetable Juice Gilbert, James Director, Global Advertising, Soup Goodman, Michael Director, Marketing Capability Materacky, Mark Senior Brand Manager Chunky, Soup and Chili Monnie, Samuel Marketing Capability Director Raible, Marci Director, Global Media Rani, Yin Vice President, U.S. Marketing Shah, Umang Director, Global Social Media and Digital Marketing Cancer Treatment Centers of America Brawner, Trish Assistant Vice President Creative Services Daly, Karin Vice President, Advertising Eaves, Matthew Vice President of Engagement Grogan, Amy Senior Advertising and Brand Communication Specialist Capital Group, The Ahn, Ray Vice President, Marketing Allen, Laurie Senior Vice President Integrated Marketing Charlton, David Daniels, Brian Vice President U.S. Marketing Hallock, Susan Vice President Marketing Communications Hansen, Julie Hughes, Kevin Vice President, Marketing Communications Operations Vos, Jennifer Director Jansky, Cindy Director, Marketing Lee, John Senior Director Marketing and Communications McCollough, Todd Director, Marketing and Communications Mottl, Kathleen Director, Marketing Sandoval, Edgar Director Strategic Insights Sheperd, Tawnya Director, Marketing Central Garden & Pet Company Yeadon, Greg Brand Manager Caravan Tours Duffy, Brendan Marketing Director Cardlytics, Inc. Block, Jacqueline Senior Director Business Insights Sales Carhartt Inc. Ambroza, Tony Senior Vice President Marketing and E-Commerce Cars.Com Leemis, Jennifer Senior Manager, Brand Marketing CBS Altitude Group Hermalyn, Michael Vice President and Group Leader, Sales Lobel, Richard Executive Vice President Chief Marketing Officer Weinkle, Spencer Vice President Strategic Partnerships Cemusa, Inc. Marold, Robert Business Development Senior Executive Centene Corporation Centro Kelly, Tyler Senior Vice President Client Development Monti, Steve Senior Director, Customer Success Neslund, Scott Executive Vice President Client Services Pearsall, Kaitlyn Event Planner Thomas, Charlie Executive Vice President Client Development Wenzel, Kelly Chief Marketing Officer Chango Lorizio, Keith Chief Revenue Officer Charles Schwab & Company Boland, Peter Senior Vice President Brand and Advertising Chin, Elaine Director Falk, Kirstin Managing Director, Brand Ackerman, Gretchen Manager, Marketing Research Hammond, Stacy Vice President Borgmeyer, Anita Manager, Marketing Ruegg, Amy Managing Director 2015 ANA Masters of Marketing Conference :: 185 Conference Attendees Checkers Drive-In Restaurants Balen, Michael Fields Marketing Associate Manager Bovenizer, Rick Field Marketing Manager Hartley, Jimmy Senior Brand Manager Hunsicker, Steve Director of Field Marketing Jacobs, Gerry Senior Field Marketing Manager Joy, Ryan Senior Director of Menu Development Migliorino, Michael Brand Manager Shaw, Kristi Senior Manager Merchandising and Creative Services Snyder, Terri Chief Marketing Officer Wakeman, Scott Senior Director of Marketing Chicken of the Sea McDonnell, Maureen Trade Marketing Manager Chief Marketer Network Odell, Patty Senior Editor Citigroup Inc. Miller, Jeffrey Senior Vice President City National Bank Canon Knolla, Margaret Assistant Vice President DR Project Manager City of Atlanta Dixon, Donald Chief Marketing Officer City of Atlanta Classic Party Rentals Moses, Tracey Chief Marketing Officer Clear Channel Outdoor Benedict, Tessa Marketing Program Manager Church’s Chicken Snyder, Mark Chief Marketing Officer CIGNA Corporation Bacus, Lisa Chief Marketing Officer Cassell, Stephen Global Head of Brand and Sponsorships Hayward, Jennifer Clarke, Jane Chief Executive Officer Managing Director Cisco Systems, Inc. Raym, Carol Communications Manager Senior Vice President Liu, Ellen Senior Director, Media COE Milhano, Beata Vice President, Marketing Professional Products Division Milliken, Doug Vice President, Brand Development Otero, Elena Vice President, Marketing, International Rajaratnam, Raj Vice President of Global Insights Reynolds, Eric Chief Marketing Officer Carfagnini, Ed National Account Executive National Sales Group Schlesinger, Jon Director, Marketing Decker, Michelle Vice President, National Client Solutions Kirby, Rainbow Director, Events Marketing and Industry Communications Levi, Dan Chief Marketing Officer Lyons, Anne National Sales Executive Mackenzie, Christopher Vice President, Digital Ad Operations McCaffrey, Sean Senior Vice President Client Strategy Partnerships Singh, Manjit Senior Vice President Chief Information Officer Coldwell Banker Real Estate Blankenship, Sean Chief Marketing Officer Colgate-Palmolive Company Haber, Jack Vice President, Global Advertising and Digital Colle+McVoy Esguerra, Lorenz Managing Director, Business Development Fruechte, Christine President and Chief Executive Officer McCuin, Bob President of Sales Ludcke, Isabel Development Coordinator Robbins, Wendy Vice President, National Client Solutions Young, Amber Account Director Sermons, Michelle Vice President, National Client Solutions Waldman, Gina Vice President, National Client Solutions CIMM Garner, Denise Senior Vice President Chief Innovation Officer Adams, Ryan National Sales Executive Longobardi, Laura Director, Marketing Solutions Chumash Casino Resort Dorosin, Heidi Director of Marketing Wells, Scott Chief Executive Officer, Clear Channel Outdoor- North America Clorox Company, The Bolding, Marcelle HR Business Partner, Marketing Chang, Sean Director IT 186 :: 2015 ANA Masters of Marketing Conference Collective Apprendi, Joe Chief Executive Officer Benway, Megan Corporate Marketing Specialist Bianchi, Kerry Chief Operating Officer Garbarino, Barry Vice President, Corporate Marketing McCain, Tina Senior Sales Director McCall, Holly Senior Director, Regional Sales, Central McFadden, Suzanne Vice President Marketing and Strategy Nagle, Quique Senior Vice President, Enterprise Solutions Rajagopal, Sumana Director, Media Strategy Sparks, Justin Director, Digital Strategy and Solutions Townsend, Eoin Chief Product Officer Weinsten, Liz Corporate Marketing Specialist Collective Digital Studio Weller, Scott Chief Revenue Officer Collegiate Church Corporation Johnson, Ashley Marketing and Communications Manager Collegiate Corporation Ortiz, Catherine Director of Marketing and Comms. Columbia Records Division of Sony Music Lum, Elliot Vice President, Strategic Marketing Columbia University Sexton, Donald Professor of Marketing Combe Incorporated Ross, Anna Director, Global Integrated Marketing Communications Comcast AdDelivery Epstein, Dara Sales Manager Comcast Cable Alexander, Paul Barcus, Dan Executive Director Acquisitions and Direct Marketing Caspar, Abigail Vice President - Marketing Clair Williams, Catherine Senior Manager, Brand Identity Diskin, Eileen Senior Vice President, Marcom Intermaggio, Peter Senior Vice President Marketing Communications Rich, Allegra Director of Brand/Identity Smith, Kristen Manager, Brand Identity Vazirani-Helsel, Kavita Vice President, Media Comcast Media 360 Jimenez, Marissa Senior Manager Communications Media Inc. (CMI) Dorfman, Susan Chief Marketing and Innovation Officer Company of Others, The Brown, Scott Chief Creative Officer Lozano, Jose Chief Executive Officer Menicheschi, Edward Chief Marketing Officer President Conde Nast Media Group Murcko, Mary Vice President Publisher, SELF Magazine Stinchcomb, Josh Senior Vice President Sales Strategy and Partnerships Valentino, Lisa Senior Vice President, Conde Nast Digital Chief Revenue Officer, CNE Conill Advertising Inc. Martinez, Carlos President Nelissen, Jasper Vice President, General Manager Rodriguez, Ana Executive Vice President Managing Director - LA Santos, Cilmara Vice President, Director of Client Services Conning James, Teri Managing Director ComScore Inc. Fetters, Aaron Senior Vice President Marketing and Sales ConAgra Foods Inc. Denham, Jon Senior Director Brand Design Constellation Brands, Inc. Coleman, Joanne Director, Media Consumer Electronics Association Dumford, Heather Media Director, Global Marketing Campbell, Anne Director of Business Development Groom, Brett Senior Vice President Content Integration and Activation Medved, Denise Vice President Sales and Business Development Linne, Dave Senior Vice President, Advertising Maxwell, Heather Director, Consumer Insights Nolan, Bob Senior Vice President Insights and Analytics Paretzkin, Jonas Director, PR/Social Marketing Shen, Jon Senior Director Interactive Marketing and CP Conde’ Nast Publications, Inc. Consumer Orbit, LLC Boasberg, Jules Senior Vice President Chief Marketing Officer Content & Co. McLean, Stuart Founder and Chief Executive Officer ConvergeDirect Bender, Robin Partner Vas, Kevin Director, Marketing Johnson, Eric Associate Publisher of Marketing Johnston-Smith, Amy Director, Marcom Operations 2015 ANA Masters of Marketing Conference :: 187 Conference Attendees CooperKatz & Company, Inc. Hardy, Marcus Account Coordinator Klein, David Group Publisher Cramer-Krasselt Katz, Ralph Principal Krivkovich, Peter Chairman and Chief Executive Officer McCarthy, Gerard Technical Director Seamen, Karen President/Chief Operating Officer Sites, Shawn Assistant Producer Winkel, Ashley Account Supervisor Wallace, Jason Graphic Designer Coordinated Care Mildren, Sally Vice President, Customer Experience Corbis Entertainment Biskin, Anne Regional Lead, Client Engagement D’Arrigo, Anthony Director Global Sales Owens, Mark Chief Revenue Officer Richter, Shirley Vice President, Client Services Silverman, Corey Senior Vice President, Global Sales Venegas, Rylan Senior BDM Cotton, Inc. Hendee, Ric Senior Vice President Consumer Marketing Kitchings, Kim Country Financial Manning, Jennifer Manager, Agency Promotions and Co-op Overby, Michael Director, Direct Sales Coupons.com Incorporated Rodnick, Stu Client Marketing Director CP+B Evans, Abi Senior Manager, Business Development Hagerty, Jessica Business Development Manager Crain Communications, Inc. Crain, Rance President, Editorial Director Creative Compound Markowitz, Jeffrey Chief Executive Officer Crispin Porter + Bogusky Baer, Andrea Manager, Business Development Nicastro, Jeanne Director, Business Development CRN International Heinemann, Leslie Director, Strategy and Development Cross MediaWorks Beispel, Rick Senior Vice President Tricarico, James Chief Revenue Officer Crowdtap Davis, Mindy Senior Vice President Professional Services Nathaniel, Jasper Director, Strategic Relationships Scott, Matthew Senior Vice President Strategy and Business Development CSAA Insurance Services LLC Worth, Susan Strategic Sourcing Manager II Cuisinart Rodgers, Mary Director, Marketing and Communications Cutters Duncan, Craig Executive Producer Krajewski, Elizabeth Executive Producer McGuire, Tim Chief Executive Officer 188 :: 2015 ANA Masters of Marketing Conference CyrusOne, LLC McAuliffe, Mary Director of Integrated Marketing Czarnowski Exhibit Services Orlosky, Michael Program Director DAC Group Holland, Daniel Vice President, Business Development McNally, Chris Senior Director New Business Dailey Lehr, Tom President Daniel Epstein & Associates, LLC Epstein, Daniel Owner DataXu Gabriello, Katie Marketing Manager Montes, Ed Chief Revenue Officer Davila Multicultural Insights (DMI) Dávila, Gilbert President and Chief Executive Officer DDB California Barbour, Kristin Group Account Director Grier, Stacey Chief Strategic Officer DDB Chicago Hansen, Mark Executive Vice President Director of Account Management DDB Worldwide Giera, Christie Director of Corporate Communications O’Brien, Mark President Decentrix Breen, Ken Managing Director Decideware, Inc. Wales, Steven Chief Revenue Officer Deep Focus, Inc. Gutfreund, Jamie Chief Marketing Officer Schafer, Ian Chief Executive Officer Deloitte Consulting Midha, Ashish Principal Schulman, Alan Director Deluxe Ranere, Jaclyn Vice President Global Marketing and Communications Riordan, Allyson Marketing Deluxe Advertising Services Ciulla, Augie Senior Vice President, Sales Ruffi, Matthew Senior Vice President of Operations Deluxe Corporation Brinkman, Amanda Chief Brand and Communications Officer Deluxe Creative Services Martin, Danielle Marketing Director Enterprise Marketing and Business Development Romeo, Bill Chief Marketing Officer Denny’s Corp. Coltrin, David Senior Director, Core Menu and Strategy DentalPlans.com Pagan, Stephanie Marketing Specialist Depository Trust & Clearing Corporation, The Blackburn, David Director Deutsch, LA, Inc. White, Jeff Chief Marketing Officer, North America Dieste, Inc. Eboli, Carla Director, Marketing Knipp, Greg Chief Executive Officer DiGennaro Communications DiGennaro, Samantha Chief Executive Officer Digiday Digital Content Next Kint, Jason Chief Executive Officer Digital Place-based Advertising Association (DPAA) Frey, Barry President and Chief Executive Officer DigitasLBi Shetty, Baba Chief Strategy and Media Officer Weisman, Tony Chief Executive Officer, North America DIRECTV LLC Brown, Jason Vice President, Head of National Sales Hockenjos, Joseph Regional Vice President, Eastern Region and Business Development Discovery Communications, Inc. Abruzzese, Joseph President, U.S. Networks Ad Sales Egan, Jocelyn Senior Vice President, Discovery Solutions Felenstein, Scott Executive Vice President, Ad Sales Deacon, David Vice President, Marketing and Events Trontz, Bari Director O’Sullivan, Sharon Executive Vice President Levine, Tara Business Development Executive Vice President, Chief Marketing Officer Gaynor, Adam Vice President, Media Sales and Analytics Quinn, John General Manager, East Coast Region Disney Soltani, Zahra Manager Disney Consumer Products, Inc. Rousseau, Kara Senior Vice President Disney World Pathak, Shareen Pathak Brands Editor Morgenstern, Harold Senior Vice President, Digital Media Advertising Sales Deutsch, Inc. DISH Network Parmiter, Ian Senior Vice President Price, Ben Senior Vice President, Advertising Sales Rockwood, Beth Senior Vice President, Market Resources Day, Lisa Marketing, Disney Corporate Alliances Dole Packaged Foods Hansen, Naomi Director of Marketing Vass, Barbara Director of Marketing Doremus Worldwide Sherman, Howard Global Chief Executive Officer U.S. Seeds Marketing Director DoubleVerify Inc. Gattinella, Wayne Chief Executive Officer and President Kintner, AJ Vice President, Strategic Platform Sales Pearlstein, Mark Chief Revenue Officer Dr Pepper Snapple Group Ebert, Regan Senior Vice President Brand Marketing Trebilcock, Jim Executive Vice President, Marketing Droga5 Brown, Ben Senior Strategist Cole, Lindsay Account Director Essex, Andrew Vice Chairman Wiggan, Aaron Group Strategy Director Wollen, Chris Head of Business Development Yasko, Bryan Global Business Director 2015 ANA Masters of Marketing Conference :: 189 Conference Attendees DTS Incorporated Doohan, Kevin Chief Marketing Officer Duke Realty Corporation Bronson, Vicki Vice President Marketing Dunkin Donuts, Inc. SanGiacomo, Linda Senior Director of Advertising Dunkin’ Brands, Inc. Costello, John President, Global Marketing and Innovation E*Trade Financial Corp. Kain, Wylie Vice President, Head of Brand Muhlstock, Rich Senior Vice President Branding and Acquisitions Okimoto, Kyle Chief Marketing Officer Ease Commercial Services Markowitz, Howie Vice President, Production Pred, Nancy Vice President, Account Management Rose, Mike Chairman and Chief Executive Officer Ryan, John Vice President, Finance Eastern Bank Corp. Stokes, Tracy Senior Vice President Advertising EBay, Inc. Howard-Sarin, Stephen Head of North America Display Advertising Nelson, Parker Manager, Advertising Solutions EcoATM Beatty, Laura Online Marketing Manager Economical Insurance Dietrich, Adam Scheglov, Melissa Director of Brand Marketing Educational Testing Service Bogan, Karen Director Strategic Marketing Kwentoh, Crystal Strategic Marketing Brand Manager Engine Group Church, Zoe Global Chief Marketing Officer Director of Business Development ENNEMM Mathias, Peggy Director Baldursson, Hallur Executive Chairman Punchatz, Shelly General Manager Brand Marketing and Market Research Hafststeinsson, Hafsteinn SV Account Director Treves, Pamela Executive Director, Brand Marketing Edward Jones Brown, Traci Senior Marketing Strategist Creative Services Ridgeway, Kristie Department Leader Sundararaman, Kit Director, Market Insights Effie Worldwide, Inc. Davies, Neal President and Chief Executive Officer eg+ worldwide Hosea, Paul Chief Executive Officer Peacock, Myles President, Americas, Global Brand Leader Elkay Manufacturing Company Rook, Jennifer Senior Marketing Manager EMarketer Ramsey, Geoffrey Chairman, Co-Founder Chief Executive Officer eMarketer, Inc. Corwin, Daniel Vice President Sales Empower MediaMarketing Price, Jim President Johannsson, Sveinn Account Executive Entercom Communications Corporation Lamadrid, Carlos Vice President Enterprise Holdings, Inc. Connors, Robert Assistant Vice President National and Alamo Brand Marketing Farrell, Patrick Chief Marketing and Communications Officer MacDonald, John Vice President Marketing Analytics and Loyalty Sanborn, Kyle Creative and Media Director Equipment Depot Du, Hue Director of Marketing Eric Mower and Associates Mower, Eric Chairman and Chief Executive Officer Ernst & Young LLP Yazdani, Bita Senior Consultant ESL Federal Credit Union Zornow, Leslie Manager, Advertising and Branding ESP Properties Shaffner, Cathy Vice President Client Strategy Bamundo, Paul Head of Business Development North America Toller, Michele Senior National Media Manager Goldstein, Brooke Head of Sales, North America Energy BBDO Paul, Tonise President and Chief Executive Officer 190 :: 2015 ANA Masters of Marketing Conference ESPN Hanrahan, Sean Senior Vice President Marketing Solutions ESPN Customer Marketing & Sales Betron, Patricia Senior Vice President, Multimedia Sales ESPN Deportes Bella, Michelle Vice President, Sales and Marketing Essential Accessibility Dermer, Simon Managing Director Papathanasakis, Spiro Director Estrella TV Haugenes, Scott Vice President Business Development Network Sales Kenny, Judy Executive Vice President Network Sales and Marketing Expedia, Inc. Lee, Judy Head of Industry Marketing Gurumoorthy, Bala Marketing Intelligence Manager Personette, Sarah Vice President Global Business Marketing Libero, Gisella Administration and Planning Manager Factual Dillman, Jeff Agency and Strategic Partnerships Fine, Ocean Director, Agency and Partnerships Family Circle Magazine Slattery, Lee Vice President, Publisher Farmer Brothers Bastiaanse, Gerard Vice President of Marketing Farmers Insurance Group, Inc. Matthews, Louis FCB Dorrance, Elizabeth Marketing Director, Media and Analytics Martincic, Stephen Executive Vice President Global Branding and Corporate Affairs Eichner, Jessica Brand Marketing Manager Murray, Carter Worldwide Chief Executive Officer Estrada, Ravin Shorey, Morgan Senior Vice President, Strategic Dev. Johne, Ryan Marketing Manager, Campaign Analytics Leavitt, Erica Walia, Vic Senior Director of Brand Marketing Experian Marketing Services Johnston, Ashley Vice President, Marketing Exponent PR Lindell, Tom Managing Director Eyefinity Gallegos, Sarah Brand and Marketing F’Real Greenberg, Jen Director of Marketing Facebook Everson, Carolyn Vice President Global Marketing Solutions Hogan, Julie Head of Events Marketing FCB Chicago Shumaker, Chris Chief Marketing Officer FCB Global Credle, Susan Global Chief Creative Officer FDP RADIO INC. Trujillo, Sebastian President of Sales Ferrero Canada Ltd. Crusen, Dunja Group Brand Manager, Pralines Cusmir, Ioan Marketing Director MacCarthy, Laura Group Brand Director, Kinder Masterbrand Romansky, Maureen Senior Brand Manager, Nutella Ferrero USA, Inc. Adamski, Jason Director U.S. Media Investments Bampa, Alessandro Category Marketing Director Mannino, Carol Consumer Research Manager Midura, Todd Category Director Tic Tac Stoewahse, Martin Vice President, Marketing Szporn, Noah Category Director Nutella Fidelity Investments Binks, Livia Vice President, Integrated Marketing Brady, Christopher Vice President Executive Creative Director Burton, James Chief Marketing Officer Chambers, Mark Senior Vice President - Media Condon, Kathryn Senior Vice President Head of Digital Marketing Dintenfass, David Head of Segment Marketing and Acquisition Kichen, David Creative Director Kollitides, Melissa Vice President Maher, David Vice President, Production Services Maher, Jill Vice President, Digital Marketing Murphy, Brian Senior Vice President, FI Marketing Robinson, John Senior Vice President Chief Creative Officer Saalfeld, Trent Director, Campaign Management Sadowski, Wiesia Vice President, Integrated Marketing and Communications Speros, James Executive Vice President Chief Brand Acceleration Officer Wallace, Karen Vice President, Corporate Marketing Communications 2015 ANA Masters of Marketing Conference :: 191 Conference Attendees FLIR Systems, Inc. Fetter, Brad Director of Digital Marketing Florida Power & Light Co. Cowan, Marlene Channel Manager, Advertising Eirikis, Steven Communications Specialist Social Media Geringer, Marjorie Senior Product Manager Hughes, Diane Director, Social Media and Digital Experience Kreibich, Dennis Senior Communications Specialist Digital Experience Livingston, Paulette Senior Communication Specialist Lutz, Vera Senior Communication Specialist Maida, Kevin Email Channel Manager Shnider, Steve Web Manager Flowers Foods, Inc. Aldredge, Keith Vice President Marketing Bradshaw, Brent Vice President Marketing Harper, Sherry Brand Manager FOCUS Brands Macaluso, Paul Senior Vice President Global Marketing, Restaurants Ford Motor Company Lenard, Chantel Director, U.S. Marketing Formica Corporation Borbolla, Karla Regional Marketing Manager Fortlage, Kathryn Senior Marketing Manager Gath, Amy Vice President - North America Marketing Kincer, Pam Director, North America Marketing Foster Farms, Inc. Reese, Bryan Chief Marketing Officer Foursquare G/O Digital Biancalana, Anthony Vice President Consumer Package Goods and Retail Raiser, Tracy Vice President Head of Agency and Partner Development Galderma Laboratories, L.P. Cox, Bryan Brand Manager, Cetaphil GALE Partners Pezzullo, Jessica Chief Growth Officer Gannett Co., Inc. Knopke, Richard Senior Vice President, Sales Fox Sports/Team Sports Lowenberg, Aaron Vice President, Partnership Development Schreer, Arnold Partnership Development Sloan, Craig Senior Vice President Desrosiers, Hilary Vice President, Global Brand Strategy Ullman, Sarah Associate Brand Manager Greer, John Executive Vice President Chief Creative Officer Logan, Christine Director Rancatore, Ryan Campaign Integration Manager FreeWheel kuhar, ashley Lombardi, David Vice President Sales Engineering Rosenblatt, Steven Chief Revenue Officer Franklin Templeton Investments Cournoyer, Jennifer Senior Specialist FusionSeven, Inc. Gentzel, Kevin Chief Revenue Officer Smith, Ashley Associate Bread Brand Manager Bradley, Cara Senior Communications Consultant Jolly, Michael Chief Revenue Officer Rosen, Michael Vice President, Sales Lyons, Richard Associate Bread Brand Manager FM Global FusionSeven Young, Martha Strategic Communications Consultant Rotherham, Jack Chief Marketing Officer Zenofsky, Steven Manager, PR and Advertising Rothwell, James Vice President Agency and Brand Relations 192 :: 2015 ANA Masters of Marketing Conference Gawker Denton, Nick Chief Executive Officer General Electric Company Boff, Linda Executive Director Global Brand Marketing Goldberg, Andy Global Creative Director General Growth Properties, Inc. Kabb, Julie Director, Strategic Partnerships and Business Development General Motors Company Edwards, Paul Vice President Chevrolet Marketing Georgia-Pacific Corporation Neumann, Shari Marketing Director, Brand Center Gfk Godiva Chocolatier, Inc. Gudding, Lisa Executive Vice President Business Development Halivopoulos, E. Lori Senior Vice President, Marketing Jarrell, Holly Chief Client Services Officer North America Kahlert, Florian Managing Director Kleinhans, Birgit Global Head Marketing and Communications Chin, Michelle Vice President, N.A. Integrated Mktg Communications and Loyalty Goodwin Procter LLP Kostakos, Nancy Director of Marketing Van Rooyen, Emma Chief Marketing Officer Goodyear Tire & Rubber Company, The Dauberman, Mike Vice President Marketing and Interactive Lambert, LaMont Vice President Advertiser Services Dwyer, Mike Marketing Director, Strategic Initiatives Osipow, Jo-Ann Executive Vice President, Consulting, Brand and Customer Experience, N.A. Klugherz, Seth Marketing Director - Strategic Initiatives Simons, Don Managing Director, Consumer Tomei Zwolinski, Nicole Vice President N.A. Marketing Communications Turner, Scott Executive Vice President Agency and Advertiser Sales GfK MRI Nunez, Susan Vice President Advertiser Services, Gfk MRI Giant Spoon Cohen, Alan Co-Founder Gibraltar Industries Welsh, Chelsea Corporate Marketing Manager Gilt Groupe, Inc. Ray, H.L. Senior Director Business Development and Entertainment Global Experience Specialists Goodlett, Debra Marketing Manager Snyder, Jeff Account Executive GoDaddy Group, Inc., The Fischer, Eric Director, Media, Sponsorship and Media Analytics Reese, Dave Director, Tire Labeling Rogers, Scott Chief Marketing Officer, N.A. Tire Sensibaugh, Chris Director, Market Research and Innovation Google Arthur, Steve Head of U.S. Financial Services Cherwony, Meredith Marketing Manager Daniels, Tina Director, Agency Business Development Hahn, Kristina Head of Consumer Package Goods Grey Global Group Inc. Tauber, Ben Executive Vice President Director of Business Development GroupM Gotlieb, Irwin Global Chief Executive Officer GrowDogsGrow! Lewis, Mary President GSD&M Raftus, J.B. Senior Vice President Chief Marketing Officer GSW Worldwide Daley, Joe Chief Strategic Officer Gyro Neal, Paul Senior Vice President Global Business Development Habitat for Humanity International, Inc. Finn Ridenhour, Colleen Deputy Director, Corporate, Foundation and Institutional Relations Green, Allison Director, Cause Marketing and Workplace Giving Hargesheimer, Justin Corporate Development Officer Kaplan, Jonathan Vice President, Sales Ross, Erica Corporate Development Officer Cause Marketing Kells, Kevin Director, GCAS Svoboda, Kim Corporate Development Officer Lawson, Matt Managing Director, Ads Marketing Pajak, Matt Head of Industry, Financial Services Pollak, Todd Industry Director- Finance Insurance Wesley, Jennifer Head of Industry Consumer Package Goods Grant Thornton LLP Chatigny, Justin Head of Market Development Hallmark Cards Inc. Broll, Janet Customer Marketing Director Herrick, Ann Marketing Director Junger, Ellen Senior Vice President Consumer Solutions and Chief Marketing Officer Newton, Anita Vice President Piper, Pat Creative Director 2015 ANA Masters of Marketing Conference :: 193 Conference Attendees Harley-Davidson, Inc. Richer, Mark-Hans Senior Vice President Global Chief Marketing Officer Pamukoff, Belen Brand Director Robinson, Krystina Trade Marketing Manager Hemisphere Media group Harmelin Media Camilleri, John Senior Vice President Legg, Elena Media Manager Valls, Nicolas Executive Vice President Ad Sales Herman Miller Inc. Dawson, Luke Director or Marketing, Global Meder, Mary President Hartford, The Allen, Lori Assistant Vice President Integrated Marketing Havas Worldwide Bond, Yvonne Global Communications Director Jones, David Global Chief Executive Officer of Havas and Euro RSCG Korn, Daniel Global Growth Director Maness, Laura U.S. Chief Growth Officer Marobella, Paul President Chicago Group Rossi, Laurel President Salens, Lindsey North America Marketing and Programs Manager Hershey Company, The Ben-Canaan, Ari Senior Manager, Global Advertising Services Palmer, David Global Marketing Excellence Schmitz, Jeff Senior Director Variety Franchise Zarate-Bayani, Ronalee Head of Global Digital Marketing Advancement Hewlett-Packard Company Greene, Emily Global Brand and Advertising Hill Holliday Weiss, Matt Global Chief Marketing Officer HCL America Inc. Preschern, Matt Chief Marketing Officer Hearst Magazines Brien, Nick Chief Executive Officer, iCrossing President, Hearst Magazines Marketing Services Clinton, Michael President Marketing and Publishing Director Hamill, Jeffrey Executive Vice President Heineken USA, Inc. Amram, Ron Senior Media Director De Obeso, Alejandra Brand Director, Strongbow Hard Cider Feldman, Brent Executive Vice President Hiscox Findlay, Russell Head of Marketing Chief Marketing Officer Hitachi America, Ltd. Sozio, Elisa Manager Hogarth Martini, Kristen Director of Studio Operations Hogarth Americas Guitart, Meritxell President Horizon Media, Inc. Rosenberg, Zachary Chief Growth Officer Markus, Eric Brand Manager 194 :: 2015 ANA Masters of Marketing Conference Hormel Foods Corporation Drennan, Holly Marketing Director, Meat Products Guanella, Mike Senior Brand Manager, Grocery Products Johnson, Jennifer Marketing Director, Meat Products Kohl, Ellen Director, Consumer Insights and Marketing Intel Nolander, Jennifer Brand Manager, Grocery Products Sherman, Jaynee Brand Manager Steinbach, Eric Director, Fresh Meats Marketing Venenga, Steve Vice President of Marketing Meat Products Zavoral, Jeremy Brand Manager, Grocery Products Houghton Mifflin Harcourt Niles-Lane, Sharifah Director, Social Media Houlihan’s Restaurant, Inc. Gulvik, Jen Senior Vice President, Creative Director House Party, Inc. Seiler, Pam Senior Vice President, Sales Housing Parnership Network Lewis, Timi Vice President Marketing and Communications Hulu Keller, Jim Vice President, East and Mid-West Sales Lucas, Brittany Associate Sales Events Manager Masters, Jessica Regional Sales Manager Naylor, Peter Senior Vice President, Sales Parks, Sarah Events Coordinator Tamberrino, Kinsey Regional Sales Manager Humana Inc. Bazante, Jennifer Enterprise Vice President / Enterprise Marketing Bonifer, Nikki Vice President, Enterprise Marketing DeWees, Patty Director of Media Brokaw, Carter President, Digital Revenue and Strategy Castelli, Tim President of National Sales Marketing, and Partnerships Grose, Elizabeth Senior Manager Client Relations and Industry Marketing Intel Corporation Cole, Ashley U.S. Media and Advertising Manager Felton, Louise Senior Director Branded Campaigns and Programs Joukoff, Stephanie Agency Inside Moulton, Jeff Director Grusd, Cammy Vice President Client Relations and Industry Marketing Thomas, Heather (HT) Advertising Strategic Consultant Hagen, Laura Senior Vice President, Connections Kim, Jordan Global Media Manager Hastings, Brandt Senior Vice President, Connections Lyons, Brett Branded Entertainment Programs Lead Hunter Douglas, Inc. Carlson, Victor Senior Vice President Corporate Marketing Jankoski, Joseph Vice President, Merchandising Lobosco, Donna Director, Brand Communications Rivera, Jamie Director, Marketing Programs IBT Media Hammer, Thomas Senior Vice President, Sales iCrossing, Inc. Bologna, Anne Chief Strategy Officer Brecher, Melissa Chief Marketing Officer Mulhern, Mark President, East Parker, Michael President Russell, Mike Chief Growth Officer IEG, LLC Ukman, Lesa Chief Insights Officer Ignition Williams, Tim Founder iHeartMedia Blacker, Liz Executive Vice President Hispanic Strategy and Sales Bressler, Richard President, Chief Operating Officer Chief Financial Officer Howard, Jeff President, National Sales Laven, Michele President of Business Development and Partnerships Lutz, Kristina Senior Vice President, Connections Pabst, Adrienne Senior Vice President, Connections Pittman, Robert Chairman and Chief Executive Officer Richter, Deidre Senior Vice President, Connections Troberman, Gayle Chief Marketing Officer IMC Partnerships Dearing, Carla Managing Director Chief Executive Officer InMobi Meyers, Robyn Sales Director Sarofian, Stephanie Executive Director Brand and Agency Partnerships Keshmiry, Julie Global Media Director Interbrand Redman, Jonathan Senior Director, Client Services Sullivan, Andrea Chief Marketing Officer, North America InterContinental Hotels Group Lent, Eric Vice President, Holiday Inn Intermark Group, Inc. Brusatori, Paul Vice President, Group Account Director International Advertising Association, Inc. Lee, Michael Managing Director Internationalist, The Banahan, Brendan Managing Director Malone, Deborah Founder InterTrend Communications Yokogawa, Jon Vice President, Managing Director Intuit Inc. Innovid Clark, Scott Vice President Sales, America Integral Ad Science Iantosca, Mike Chief Revenue Officer Low, Whitney Head of Client Development Wallin, Ian Vice President, Sales Diederich, Ann Director, Corporate Marketing Morrison, Christine Group Social Media Manager Reeth, Lina Principal Brand Manager Ueberle, Diane Corporate Brand Leader Wood, Lawrence Director, Strategic Sourcing 2015 ANA Masters of Marketing Conference :: 195 Conference Attendees Wright, Cheresa Senior Brand Marketing Manager Investor’s Business Daily Ferrara, Jerry Executive Vice President Advertising Sales Janendo, Janice Advertising Marketing Manager iRobot Corporation Jasmin, Karen Director, Global Branding and Marketing Communications Jeffries Consulting Jeffries, Daniel Partner of Pile and Company Jennie-O Turkey Store Ehresmann, Jen Director of Marketing Retail/Deli Gerde, John Product Manger - Deli Koosman, Brent Product Manager - Retail Joanne Davis Consulting, Inc. Davis, Joanne President Islandsbanki Einarsdottir, Holmfridur Executive Director Head of Marketing and Service John Hancock Financial Services, Inc. Ardini, Kate Brand Director IZEA Burton, Alayna Associate Account Director Parody, Kristen Senior Account Manager J. Walter Thompson Power, Lynn Managing Director J3 Kiernan, Eileen Global President Jack in the Box, Inc. Alter, Iwona Vice President, Marketing Cran, Richard Vice President, Marketing Communication Guilbault, Keith Senior Vice President Chief Marketing Officer JCPenney Macca, Jon Vice President Media and Customer Engagement Smith, Elmer Vice President, CRM/Loyalty Waidelich, Kirk Senior Vice President Sales, Promotion, and Marketing West, Mary Beth Executive Vice President Chief Customer and Marketing Officer Bacharach, James Vice President Brand Marketing and Creative Services Pereira, Fabian Vice President Pociask, Ryan Group Marketing Manager Joint Corp., The Hall, Cathy Chief Marketing Officer JPMorgan Chase & Co. Bennett, Allison Chief Marketing Officer of Business DeMuch, Nancy Vice President Marketing Lemkau, Kristin Chief Marketing Officer Sheehan, Jessica Vice President Head of Social Media for Chase Jun Group Frisbie, Dan Executive Vice President, Media Diorio, Breanne Manager, Editorial Services Soifer, Brian Regional Vice President, Midwest Shaw, Jennifer Marketing Research Analyst Brand Strategy and Communications Stewart, Russ Director of Sales Johns Hopkins Medicine Langrehr, Keith Senior Director Institutional and Service Line Marketing Johnson & Johnson Benton, Lynda Director, Corporate Equity Ennis, Tara Senior Director Consumer Commercial Procurement Lewis, Alison Chief Marketing Officer Johnson and Johnson Consumer Means, Holly Vice President Corporate Equity Strategy & Sponsorships Wilson, Donna Senior Director Global Diversity and Inclusion Johnsonville Sausage LLC Bourland, Joe Director, Strategic Insights and Analytics Mueller, Jim Group Marketing Manager 196 :: 2015 ANA Masters of Marketing Conference Kaiser Permanente Bagley, Sarah Director of Marketing Insights Kantar Media Brady, Caitlin Marketing Specialist Carens, George President MacDonald, Libby Senior Vice President, Agency/Advertiser Kao USA Inc. Anderson, Michael Senior Media Manager Cooper, Gary Vice President, Integrated Marketing Kargo Global Inc. Abney, Lauren Senior Account Executive Berger, Alexis Senior Vice President Sales Midwest/West Kargman, Harry Founder and Chief Executive Officer Katz Media Group Brady, Eileen Director of Marketing Osekoski, Christine Executive Vice President, Marketing Rosenthal, Mark Chief Executive Officer Schulman, Stacey Lynn Executive Vice President Strategy, Analytics and Research Travaglini, Christine President, Christal Radio and KRG Partnerships Weinberg, Maggie Marketing Director Kellogg Company Dickens, Erick Vice President, Marketing Donvito, Chad Brand General Manager Taira, Courtney Consumer Care Lead Taira, Mark Chief Executive Officer Kirshenbaum Bond Senecal + Partners Kennametal Inc. Jacko, John Vice President Chief Marketing Officer Pflugh, Nick Director Marketing Strategic Channels Theimer, Patrick Director, Demand Generation Key Corp. Dalton, Jill Marketing Strategist Russo, Melanie Marketing Consultant Thomas, Krystina Senior Marketing Consultant Wallace, Betsy Senior Vice President Marketing Services Manager King’s Hawaiian Bakery West Andersen, Monne Director, Consumer Insights Bonadonna, Gabriela Director of Corporate Marketing Burns, Kris Director, Integrated Marketing Communications Hohman, Jennifer Chief Marketing Officer Kiss Products, Inc. Suarez-Davis, AnneMarie Vice President Marketing and Innovation Bitan, Eliav Associate Marketing Manager Hayward, Guy Global Chief Executive Officer Geoffroy, Noel Vice President Marketing, Morning Foods Adult Brands and Masterbrand Podiak, Dick Senior Director, Marketing Land O’ Lakes, Inc. Brener, Maureen Vice President of Corporate Marketing McCall, Steve Chief Executive Officer Canada Office Harper, Jeremy Senior Director Kryzer, Jaycelyn Director, Business Development Brojerdi, Ed Chief Executive Officer Bruck, Larry Senior Vice President Global Media and Marketing Operations Hackett, Chris Senior Director Kellogg North America Media Hyne, Kelly Vice President Strategic Partnerships Connell, Carrie Senior Marketing Manager Giarrusso, Kristin Marketing Manager Koeppel Direct Hearne, Michael Marketing Manager Corporate Marketing Kocer, Lori Marketing Manager Krueger, Kevin Associate Marketing Manager LaFerla, Tara Associate Marketing Manager Murray, Sue Packaging and Brand Design Manager Bartyzel, Sean Executive Vice President Rueckert, Joe Digital Consultant Garduno, Christena Chief Media Strategist Scott, Tim Senior Vice President Chief Marketing Officer Koeppel, Peter President KPMG LLP Goodman, Chris Chief Marketing Officer Ronda, Jill Schimpf, Karen Executive Director Theisen, Pete Vice President Purina Animal Nutrition LLC Landgraf Consulting Group, The Landgraf, Shelley President Landor Wade, Trevor Global Marketing Director Siegal, Bob Director La Quinta Inns and Suites LatinWorks Cary, Julie Chief Marketing Officer Executive Vice President Ruelas, Alejandro Chief Marketing Officer Managing Partner Dunne, Carol Vice President of Marketing Trepinski, Melissa Group Account Director Business Development Director Ladies Professional Golf Association Hunter, Adam Market Research and Planning Director Lenovo Group Ltd. Law, Edwin E-Commerce Sales Manager Nayak, Priyanka Director WW Brand Strategy and Content 2015 ANA Masters of Marketing Conference :: 197 Conference Attendees Leo Burnett Company, Inc. Abnee, Nina Chief Client Officer Bennington, Rick Executive Vice President Finance and Operations Williams, Timothy Vice President Brand and Broadcast Marketing LifeLock, Inc. Baiz, Nada Director, Market Intelligence Brot, David Executive Vice President Bartron, Lynne Vice President Advertising and Strategy Cheronis, Amy Executive Vice President Reputation and Communications Constable, Valerie Senior Director Media, Marketing Communication Davis, Catherine Executive Vice President Account Director Mellen, Amanda Senior Director Integrated Marketing Hickman, William Chief Growth Officer Kaura, Varsha Senior Vice President, Account Director Loeffler, Chris Executive Vice President, Account Director Ravanas, Suellen Chief Financial Officer Leonora Polonsky & Associates Polonsky, Leonora Brand Strategist LGdirect, Inc Shefrin, Elissa Brand Manager LifeSouth Community Blood Centers, Inc. Whitaker, Brite Director of Five Points of Life Lifetime Nolan, Tim Senior Vice President, Marketing Liguori Innovation Liguori, Steve Founder and Chief Executive Officer Lincoln Financial Group Stuart, Katie Accounts Director Liberty Mutual Group Conroy, Kelly Director, Brand Management and External Relations Guidara, Nicole Vice President Manager Brand Strategy and Insight McGonigle, Debbie Chief Marketing Officer Commercial Insurance Penn, Deanna Manager, Brand Management and External Relations Shapiro, Will Associate Program Manager Marketing Communications Liberty Mutual Insurance Company Chartoff, Alyson Senior Vice President, Internal Communications and Creative Services Oake-Libow, Lelan Manager, Marketing Communications Santangelo, Caroline Vice President Marketing Insights and Analytics Wozniak, David Vice President Advertising and Corporate Partnerships Lippincott Cascio, Lauren Senior Manager, Brand and Marketing Johnston, Neil Senior Partner Kotler, Alexander Associate, Business Development Wilke, Richard Senior Partner, Director of Global Business Development List Inc., The Curry, Dave President McMullen, Mark Executive Vice President Catapult New Business Thomson, Dave Vice President Media and Sponsorship Live Nation, Inc. Chernett, Kevin Executive Vice President - Growth Development and Strategic Partnerships 198 :: 2015 ANA Masters of Marketing Conference Condon, Jeff Elder, Rob Vice President Digital Sales Kim, Patti Vice President - Business Development Swope, Christopher Senior Vice President, Sales LiveIntent Dressler, Joe Vice President LiveOnNY Pardes, James Vice President Marketing and Communications LiveWorld, Inc. Friedman, Peter Chairman and Chief Executive Officer Liebowitz, Jason Vice President, Sales LMO Advertising Ali, Carolina Account Supervisor Perry, Kendria Group Account Director Lopez Negrete Communications Arrieta, Julio Managing Director Lopez Negrete, Alex President and Chief Executive Officer Lopez Negrete, Patrick Account Planner Osuna, Fernando Chief Creative Officer San Juan, Idalia Account Director Louisiana Public Health Institute Scuderi, Tiffany Communications Associate Director Lowe Campbell Ewald Clark, Keith Managing Director Palmer, Jim Chief Executive Officer Phelps, Brian Director, Business Development Wertz, Kevin Managing Director Lowe Profero Reitkopf, Aaron Chief Executive Officer Americas Lowe’s Companies, Inc. Grebstein, Marci Vice President of Advertising Lamb, Tom Chief Marketing Officer Lobpries, Lawrence Vice President, Consumer Marketing McLellan, Alton Director, Marketing Initiatives Ryan, Mike Online Marketing Director LPL Financial Socci, Melissa Senior Vice President Strategic Client Communications Lyft Inc. Petelle, Cynthia Scherer, Paul Wampler, Kira Chief Marketing Officer MacNeil Automotive Products Limited Little, Carrie Marketing Operations Director Major League Soccer Krasnoo, Eric Vice President Manifest Sedlak, Keith Executive Vice President Media Business Development Marchex Greenberg, Scott Senior Vice President, National Business Pyper, Scott Strategic Accounts Director Russell, Steve Business Development Director Marketing Evolution Briggs, Rex Chief Executive Officer Roskowski, Scott Chief Development Officer MarketShare Bachmann, Kathy Executive Vice President America’s Strategy Kehrer, Daniel Vice President, Marketing Markman, Ivan Chief Operating Officer Mezrich, Abe Head of Marketing Communications Nichols, Wes Co-Founder and Chief Executive Officer Schlesinger, Lynn Director, Marketing Vein, Jon Chief Executive Officer and Co-founder Marriott International, Inc. Galarza, Tania Senior Director, Segment Strategy Heitzner, Jordan Manager, Marketing Planning Holman, Sheila Vice President Portfolio Marketing Strategy Milne, Stacey Vice President Global Initiatives and Marketing Services Marriott Vacations Worldwide Gustafson, Kristen Senior Manager Williams, Matt Chief Executive Officer Martin|Williams Advertising Terry, Laura Senior Vice President Chief Marketing Officer Mary Kay Inc. Fife, Katharine Manager, Corporate Digital Marketing Guerra, Rosy Vice President, Marketing- Mexico Hughes, Magdalena Director of Marketing for Latin America Molina, Sylvia Project Manager Integrated Marketing, Advertising and PR Peixoto, Shana Marketing Director - Brazil Sam, Ivy Corporate Consumer Marketing Shaffer, Jennifer Manager of Corporate Consumer Marketing Viale, Silvina Marketing Director, Argentina Woodlock, Allison Manager, Product Marketing Latin America Mashable Jackson, Scott Senior Director Berberich, Adam Vice President Sales Strategy and Social Advertising Reckart, Lisa Director of Owner Communications Cafiero, Paul Manager, Corporate Communications Vitas, Ovid Hodges, Kelly Vice President, Advertising Mars Agency, The Barnett, Kenneth Global Chief Executive Officer Rivenburgh, Rob Partner, Chief Operating Officer Mars Incorporated Milke, Karen Buying Manager Martha Stewart Living Mazzucca, Daren Vice President, Publisher Martin Agency, Inc., The Toms, Liz Director of Business Development Martinet, Stacy Chief Marketing Officer Matos-Becerra, Michelle Vice President, Sales Development Messinger, Greg Advertising Director Mulla, Natasha Director of Events Riegelhaupt, Alexandra Director of Marketing and Communications Rogin, Seth Chief Revenue Officer Shulman, Melissa Events Assistant 2015 ANA Masters of Marketing Conference :: 199 Conference Attendees MassMutual Financial Group Jordon, Lara Vice President, Marketing and Brand Strategy MasterCard Worldwide Badian, JR Vice President Digital Marketing and Social Media Chaves, Monica SBL, Global Consumer Marketing Chibber, Seema SBL, U.S. Marketing Media Planning and Partnerships Cress, Jill Group Head and Senior Vice President, Global Consumer Marketing Donnelly, Michael Senior Vice President, Group Head Global Digital Marketing Galdieri, Marcelo Senior Vice President Consumer Digital Products Healy, Jean Marie Vice President Consumer Marketing Jalandoni, Maripi Group Executive - U.S. Marketing Jankowski, Benjamin Senior Vice President Group Head of Global Media Morrone, Guillermo Vice President, Merchant Marketing LAC Paslar, Cristina SBL, Global Consumer Marketing Mayo Clinic Weston, John Public Affairs Department Chair Chief Marketing Officer McCann Erickson Worldwide Aduba, Chioma Senior Vice President New Business Group Director McCann Worldgroup Lubar, Alex Chief Marketing Officer McDonald’s USA, LLC Ehle, Fred Vice President, Customer Officer Wahl, Deborah Senior Vice President Chief Marketing Officer mcgarrybowen Cooke, Brandon Chief Marketing Officer McKee Foods Corp. Anthony, Barry Director, Marketing Anthony, Jeanne Spouse McKesson Corporation Ratterman, Linda Director, Brand McKinney Puebla, Rafael Vice President, Marketing Brinegar, Brad Partner, Chairman Chief Executive Officer Pyper, Andy Vice President, Merchant Marketing Levine, Adam Chief Marketing Officer Tettamanti, Edgardo Senior Vice President Group Head, LAC Marketing Northen, Janet Partner and Director Agency Communication Matrixx Initiatives, Inc. MDC Partners Inc Media Properties Holdings Condon, Brendan Chief Executive Officer Mediabrands Worldwide Angulo, Cesar Senior Vice President, New Business Ripperger, Phil Senior Vice President, New Business MediaCom Cowdell, Phil Fierman, Stephanie Chief Marketing Officer Savic, Sasha Chief Executive Officer, U.S. Mediaedge:cia Jones, Mark President - Global Solutions Medialets Glassberg, Richy Chief Operating Officer MediaLink, LLC Anderson, David Senior Vice President Evans, Daryl Senior Vice President Mobile Strategy Gittlin, Grant Harris Millard, Wenda President and Chief Operating Officer Kassan, Michael Chairman and Chief Executive Officer Klein, Lesley Vice President Rosenfield, Laurie Senior Vice President, Executive Search Salomon, Dee Senior Vice President Simpson, Cleary Senior Vice President Jarer, Jaime Brand Manager Caplan, Claudia Senior Vice President Mathew, Aley Senior Brand Manager Spangenberg, Karl Senior Vice President Linder, Ryan Senior Vice President, Strategic Growth Norian, Lori Vice President, Marketing Weiss, Khartoon Senior Vice President Business Development Spiegel, Matt Senior Vice President General Manager Marketing and Technology Solutions Maydream/Adforum Marks, Elizabeth Global President MEC Kaplowitz, Marla Chief Executive Officer, North America 200 :: 2015 ANA Masters of Marketing Conference Uva, JC Vice President MediaPost Marketing Daily Greenberg, Karl Automotive Editor MediaVest Hartell, Richard President, Human Experience Strategy Kramer, Sarah Chief Operating Officer Nolen, Tommy Senior Vice President Global Managing Director Rothschild, Marc Senior Vice President, Meredith Digital Taylor, Patrick Vice President, Communications Weber, Nancy Executive Vice President Chief Marketing Officer Meredith Customs Solutions Pessagno, Francis President Hajj, Chuck Executive Director Terkelsen, Brian Chief Executive Officer Meredith Digital Memorial Sloan Kettering Cancer Center Scher, Emily Marketing Mentholatum Company, The Legros, Jean Vice President, Sales and Marketing Merck & Co. Roth, Jarrett Associate Director U.S. Oncology Marketing Meredith Corporation Brownstein, Michael Executive Vice President Chief Revenue Officer Cleveland, Britta Senior Vice President Research Solutions Coughlin, Lauren Corporate Events Davar, Usheen Digital Sales Director Harty, Thomas President Hoyland, Britt Corporate Events Josephson, Mark Vice President, Publisher Kightlinger, Brian Vice President, Corporate Sales Martin, Kim Chief Strategy Officer Olekas, Bethany Associate Marketing and Events Manager Piscatelli, Tori Executive Assistant Ren, Liv Publicist Golub, Alisa Sales Director Meredith Parents Network Witmer, Carey Executive Vice President Meredith Women’s Lifestyle Group Witschi, Thomas President Meredith Xcelerated Marketing Anton, Georgine Chief Client Officer Berenson, Rich Senior Vice President Chief Business Development Officer Brown, David Executive Vice President Gilman, Brett Managing Director Business Development Nowicka, Helen Managing Director Business Development Merkley + Partners Moorman, Robert Chief Marketing Officer Method Studios Robinson, Stuart Senior Vice President, Commercial VFX MGM Resorts International Bollen, John Senior Vice President, Chief Digital Officer Brunelle, H. Fletch Senior Vice President Marketing Guest Strategy Parks, Nicholas Vice President Marketing - Advertising Swissman, Joshua Vice President Loyalty Marketing Tomovich, Lilian Chief Experience Officer Microsoft Corporation Bevington, Erin Senior Director, Agency Management and Advertising Planning Bown, Brenda Senior Director Fortin, David Senior Director Production Marketing Global Ads Hall, Kathleen Corporate Vice President Kim, Stephen Vice President Global Agencies and Accounts Lowe, Julie Xbox Group MarCom Manager Murphy, Kate Senior Director Global Ads Seideman, Jay Senior Vice President, Central Sales Singleton, Deana Senior Director Global Ads Stettler, Amy General Manager Global Media Warnke, Suzanne Senior Executive Assistant Midas Exchange, The Mangan, Christopher Senior Partner Director of Asset Acquisitions Millennial Media Baeth, Sara Marketing Manager, Global Events Bitensky, Jason Vice President of Global Video Sales Celano, Kristin Head of Advertiser Marketing Cohen, Lindsey Associate Marketing Manager Galloway, Allison Gemma, Tony Regional Vice President, West Kelly, Jason President of Managed Media Business Lamborghini, Alia Vice President Sales, East Russo, Jennifer Marketing Coordinator Sulock, Sara Global Events Marketing 2015 ANA Masters of Marketing Conference :: 201 Conference Attendees MillerCoors LLC Mondelez International, Inc. Courtney, Kimberly Director, Marketing Services Feinberg, Brad Media Director Kornbluth, Ashley Millward Brown Vermeer Amato, Anna Marketing Communications Manager de Swaan Arons, Marc Chief Marketing Officer MINI Nadler, Lee Marketing Communications Manager Mirum Baker, John Chief Marketing Officer Norman-Kotlova, Sarah Global Head of Agency Relations Mizuno USA Cornell, Harper PR Manager Hoey, Kimberly Brand Marketing Director Running Division MMC Anderson, Matthew Executive Vice President Chief Marketing Officer Moat Goodhart, Jonah Chief Executive Officer and Co-Founder Mobile Marketing Association Anderson, Dana Chief Marketing Officer Mono Gorder, Jeffrey Director of Business Development Monterey Bay Aquarium Hahn, Mimi Vice President of Marketing Monumental Sports & Entertainment Duffy, Patrick Vice President, Corporate Partnerships More Magazine Shao Collins, Jeannine Executive Vice President, Publisher Moroccanoil Krzypow, David Vice President Marketing Motorola Solutions, Inc. Mavo, Pedro Director, LATAM and Caribbean Marketing Moxie USA Reardon, Sean Chief Executive Officer, Moxie and Roar MUFG Union Bank, N.A. Finley, Mary Director, Corporate Communications and Marketing Greene, Laurie Vice President, Media Director Meono, James Director Silvera, Juan Senior Vice President, EMarketing Mullen Advertising, Inc. Swaebe, David Senior Vice President Business Development/Agency Comms. Mullen Lowe Group Nolan, Tara Director of Global Brand and Business Development Troni, Naomi Global Chief Marketing Officer Turner, Megan Vice President Account Director Mullen Lowe U. S. Carlisle, John Account Director Newman, Lee Chief Executive Officer Scharf, Mitch Executive Vice President Client Management MyersBizNet Swanson, Steve Executive Vice President Sales and Marketing Mylan MPA - The Association of Magazine Media Myers, Jack Khan, Lisa Senior Director Procurement NASCAR Daija, Sheryl Chief Strategy Officer Berner, Mary President and Chief Executive Officer Jung, Peter Senior Director, Marketing Dashoush-Salam, Dina Director of Global Event Operations Bogie, Patty Vice President Creative Services and Events Scott, Norris Vice President, Partnership Marketing Gold, Adam Senior Vice President Global Membership and Sponsorships Stuart, Greg Chief Executive Officer Moen Incorporated Gravely, Alan Senior Director, Brand Communications McDonough, Timothy Vice President, Global Brand Marketing Ryu, Julie Marketing and Events Coordinator Telliho, Nancy Senior Vice President Marketing and Digital Initiatives MRM McCann Samet, Marcy Executive Chief Global Growth Officer Shulman, Matt Managing Director, Marketing Platforms Smith, Nicole Director, Growth Segments Marketing Zane, David Director, Brand Marketing National CineMedia, LLC Kupiec, R. David Executive Vice President Sales and Marketing Marks, Clifford President, Sales and Marketing 202 :: 2015 ANA Masters of Marketing Conference National Geographic Society Abraham, Tammy Director, Brand Solutions Fusillo, Natali Director Marketing Lectures and Public Programs Gibbons, Crista Director, Senior Global Corporate Partnerships Malley, Claudia Executive Vice President, Marketing Rodney, Dawn Senior Vice President, Global Brand National Grid Baez, Laura Brand Analyst U.S. Brand Implementation National Hot Rod Association LeValley, Kyle National Pork Board Snyder, Ceci Vice President of Domestic Marketing National Public Media Garrubbo, Gina President and Chief Executive Officer National Rural Electric Cooperative Association Jackson, Kristine Vice President Marketing and Communications National Theatre for Children, The Linger, Alexa Coordinator, Sales and Marketing Maestas, AJ President and Founder NBA Farber, Samuel Coordinator, Marketing NBCUniversal Alvarez, Michael Senior Vice President Advertising Sales - Telemundo Argentino, Bo Senior Vice President Advertising Sales - TV Distribution Bhatia, Krishan Executive Vice President Business Operations and Strategy Boxer, Matt Vice President of Business Development Chico, Michael Senior Vice President Telemundo Station Sales Clachko, Jeffrey Senior Vice President Advertising Sales - Sports Collins, Amanda Vice President Corporate Communications DeLuca, Maria Senior Vice President Consumer and Trade Marketing Friedman, Jonathan Vice President, Client Solutions Group Eames, Ward President Frohman, Trish Executive Vice President Advertising Sales - Sports Rowan, Pat Vice President, Production and Operations Hagedorn, Becky Director, Portfolio Sales Marketing Navient Buchanan, Scott Vice President Business Dev., Sales and Marketing Grimm, Brian Director, Strategic Marketing Ostrowski, Deidre Vice President, Corporate Marketing Wilk, Thomas Manager, Creative Services Marketing Wilson, Julie Director Corporate Research Navigate Research Fredericks, Erin Director, Strategy Kerin, Donna Vice President Advertising Sales - TV Distribution Kreckler, James Senior Vice President Advertising Sales - Digital Laux, Melissa Vice President, Portfolio Sales Marketing Lovinger, Daniel Executive Vice President Advertising Sales - Entertainment Marshall, Mark Senior Vice President Advertising Sales - Portfolio, Midwest Molen, Laura Executive Vice President Advertising Sales - Lifestyle Napolitano, Joe Vice President of National Sales Post, Shari Senior Vice President Network Entertainment Sales Radcliffe, Lauren Vice President Client Solutions Radin, Aaron Senior Vice President Partnerships and Portfolio Products Rosen, Mike Executive Vice President Advertising Sales - Hispanic and News Saulnier, Erin Senior Vice President Portfolio Sales Marketing Schiller, Scott Executive Vice President Advertising Sales - Digital Stimmel, Carrie Senior Vice President Advertising Sales, Lifestyle Tosto, Louis Senior Vice President Digital Wilson, Paul Senior Vice President Advertising Sales - Sports Yaccarino, Linda Chairman, Advertising Sales and Client Partnerships NBTY, Inc. Branch, Andre Chief Marketing Officer NCM Media Networks Fogel, Bennett Executive Vice President Sales and Marketing Partnerships Nestlé Purina Posey, Maureen Group Media Director Nestlé USA Crawford, Karen Director, Media Advertising and Marketing Enciso, Alicia Chief Marketing Officer Networked Insights (NI) Pineda, Jennifer Vice President, Business Development 2015 ANA Masters of Marketing Conference :: 203 Conference Attendees Neustar Jacknis, Jeff Strategic Account Director Agency Relationships New York & Company Callan, Cheryl Senior Vice President, Marketing New York Post, The Angelo, Jesse Chief Executive Officer and Publisher Giancola, Sean Chief Revenue Officer New York Racing Association LaRocca, Lynn Chief Experience Officer New York Times Company, The List, Karen Executive Director Agency and Industry Relations Tomich, Sebastian Senior Vice President Innovation TBrand Studio Pandolfino, Justin Manager of PR and Marketing Nickelodeon Fasulo, Andrea Senior Vice President Retail Marketing and CP Planning Nielsen Joseph, Alisa Vice President Advertiser Services (Audio) Nielsen Catalina Solutions Spaulding, Carl Executive Vice President Product and Strategy Nielsen Company, The Brothers, Lance Senior Vice President Business Development, Digital Lane, Brian Senior Vice President Agencies, North America Livingston, Bob Consultant Villasenor, Michael Creative Director Ad Innovation and Experience and Advertising Maran, Enid Managing Director Marketing Effectiveness Wright, Andy Senior Vice President Publisher, The New York Times Magazine Wood, Leslie Chief Research Officer Zimbalist, Michael Senior Vice President Ad Pdts Founder R&D NewsCred Inc. Littman, Mark Creative Director Northstar Research Partners Brenner, Michael Head of Strategy Newspaper Association of America Macleod, Gay Project Manager Schiekofer, Rich Senior Vice President Business Development Nextiva Vojkovich-Bombard, Audriana Marketing Communications Manager Nice Shoes Binkley, Craig Chief Executive Officer Northwestern Mutual Dern, Chad Director of Brand and Advertising Novo Nordisk Pharmaceuticals, Inc. Harper, Allison Senior Associate EMarketing and Relationship Marketing Jimenez, Michelle Senior Brand Manager NVIDIA Corporation Bowen, Angela Executive Producer Grace, Sean Director of Sales Northern Lights Hirsch, Lee Director, Strategic Marketing OLIVER Hosking, Simon Business Development Director 204 :: 2015 ANA Masters of Marketing Conference Kuhn, Peter President Olson Nye, Nicole Senior Vice President Marketing OMD USA Parodi, Carolyn Group Strategy Director Seitz, Kari Omgeo Heroux, Melanie Executive Director Omnicom Media Group Razor, Jennifer Global Business Development Officer Roberts, Jolie Simm, Daryl Chairman and Chief Executive Officer Swift, John Chief Executive Officer President, North America Investment Thompson, Page Chief Executive Officer Omnicom Media Group North America Onion | Onion Labs, The McDonagh, Matt Vice President of Agency Sales Mueller, Kurt Senior Vice President Operations Scott, Julie Vice President of Account Management Slench, Chloe Vice President of Midwest Agency Sales Optimedia Ehlers, David Chief Executive Officer Mackay, Keith President, Strategy Optimus Duff, Tom President Oracle Data Cloud Holland, Robert General Manager Consumer Package Goods Merna, Mike Head of Brand Strategy Consumer Package Goods Weisberg, Laurie Vice President, Consumer Package Goods Client Partnerships Wolfe Pereira, Steven Vice President Brand Strategy and Marketing Solutions Orion Capital Cranley, Christina Senior Vice President Digital and National Media Investments Preston, Sally Resident, N.A. Outbrain Pac-12 Networks Davis, Neil Executive Vice President Integrated Marketing and Sales Howerton, Nicole Director, Integrated Marketing and Sales Pace Communications Adams, Dana Senior Vice President, Content Solutions Klee, Leigh Ann Chief Financial Officer Chief Operating Officer de Villiers, Andries Vice President of Sales, East Locke, Gordon Senior Vice President Chief Developement Officer Furman, Andrew Head of Sales, West and Central Region Waller, Craig President Zimak, Avi Vice President of Sales Outdoor Advertising Association of America, Inc. Freitas, Stephen Chief Marketing Officer OUTFRONT Media Inc. Feyrer, John Vice President Strategic Growth Partnerships Punter, Clive Executive Vice President Chief Revenue Officer Senese, Jodi Executive Vice President Chief Marketing Officer Outrigger Hotels and Resorts Dee, Sean Executive Vice President Chief Marketing Officer Ovation Cocoma, Elizabeth Vice President, Ad Sales Cuffaro, Deb Vice President, Ad Sales Janneman, Liz Executive Vice President Network Strategy Lewis, Jeff Vice President, Ad Sales Napolitano, Brian Vice President, Ad Sales Racine, Nicole Account Executive Pacific Gas & Electric Co. Jackson, Cory Senior Marketing Strategist Pandora Media, Inc. Bradford, Hunter Senior Director Agency and Advertiser Development Carion, Jenny Manager, Industry Marketing Eisenberg, Scott Vice President, Sales Hanan, Alex Senior Director Agency and Advertiser Development Jones, Deleela Director, Industry Marketing Rumph, Kristen Director, Strategic Brand Partnerships Schanzer, Alan Senior Vice President Agency and Advertiser Development Tartaglia, Gabe Vice President, Sales Valls, Priscilla Regional Vice President, Sales Wierzbinski, Phil Vice President Agency and Advertiser Development Panera Bread, LLC Curtis, Gretchen Director of Media Lorenz, Lisa Director, Creative Content Manning, Kathleen Director, CRM Yohannan, Jonathan Director, PR Partnership for Drug-Free Kids Brown, April Director, Corporate Relations Passionbrand Day, Derek Partner Pegasus Capital Advisors, L.P. Bell, David Chairman Pegasystems, Inc Tas, Robert Chief Marketing Officer Pella Corporation Hetrick, Mark Segment Manager Kiernan, Matt Retail Marketing Manager Poulter, Matt Director of Retail Sales Sagers, Elaine Vice President, Marketing Sturtz, Stan Director, Marketing Communications Penske Truck Leasing Co., L.P. Fingar, Erica Senior Campaign Manager Kershner, Nancy Manager Marketing Growth McGovern, Daniel Manager Marketing Growth Pratt, Robert Manager Marketing Growth Sanger, Sherry Senior Vice President Marketing Walsh, Ann Vice President Market Growth and Development Pepperidge Farm, Inc. Marks, Karen Director Consumer Connections Evans, Kenny Senior Regional Marketing Manager Hollander, Chris Vice President, Marketing 2015 ANA Masters of Marketing Conference :: 205 Conference Attendees PepsiCo, Inc. Johnson, Brian Daniels, Derek Associate Marketing Manager Watkins, Bill Head of Partnerships, West Region Graham, Nick Senior Director Wise, Ed Manger of Partnerships Hassan, Carla Senior Vice President, Global Brand Management Jakeman, Brad President, PepsiCo Beverage Group Novak, Susan Senior Director, Global Brand Communications Smith, George Director, Digital Marketing Snyder, Michelle Senior Marketing Director Spanos, Emmanouil Senior Director, Global Innovation Pepsi and Mountain Dew Perdue Farms Incorporated Christianson, Eric Senior Vice President, Marketing Pivotal Research Wieser, Brian Senior Analyst Plantronics, Inc. Ahntholz, Lars Product Marketing Manager Castellanos, Cheri Product Marketing Specialist Fisher, Stephanie Digital Marketing Manager Guarino, Laurie Senior Communications Manager Kelly, Michael Senior Influencer Program Social Media Manager Langona, Lori Director, Consumer Marketing Melani, Kristi Digital Marketing Director Performics Kahn, Michael Global Chief Executive Officer PETCO Animal Supplies, Inc. Houlahan, Penny Senior Executive Administrative Assistant PGA TOUR, Inc. Kuhn, Tom Vice President, Marketing Strategy Ohno, Rob Senior Vice President, Corporate Marketing Oliver, Brian Senior Vice President, Corporate Sponsorships and Title Sponsor Relations PHD russell, jordyn Tongur, Eileen Channel Marketing Specialist Playboy Enterprises, Inc. Mastrangelo, Matt Senior Vice President Chief Revenue Officer and Publisher PLS Financial Services, Inc. Caid, Aaron Chief Marketing Officer Dillon, Jeffrey Dunn, Kristin Director of Marketing PNC Bank, N. A. Bell, Tom Group Account Director Philip Morris USA Kertis, John Assistant Brand Manager Pile and Company McDonnell, Meghan Senior Vice President Pinterest Windahl, Jeff Senior Vice President Brand Management/Financial Education PODS Spowart, George Chief Marketing Officer POPSUGAR Carty, Eileen Executive Vice President Brand Partnerships Bhaskaran, Vikram Manager of Partnerships East 206 :: 2015 ANA Masters of Marketing Conference Pine, Lynn Senior Director, Sales Post Foods, LLC Shurman, Anthony Vice President, Marketing Powell Communications Cashman, Leigh Humphrey, Sloan President Prestige Brands, Inc. Juliano, Joseph Director, Analgesics and Eye Care PricewaterhouseCoopers Kravitz, Howard Managing Director Principal Financial Group, The Derbick, John Global Advertising Director Swanson, Michelle Assistant Director of Advertising Procter & Gamble Company, The Pritchard, Marc Chief Brand Officer Progressive Corporation, The Charney, Jeff Chief Marketing Officer Project: WorldWide Martin, Brian Senior Vice President Marketing and Communications Prophet Vasilchik, Tiffany Partner, New Business Development Prudential Insurance Company of America Doliveira, Amy Lazzaro, Alison Vice President Advertising and Creative Services McConnell, Colin Chief Brand Officer Shah, Niharika Vice President Marketing and Advertising Strategy Williams, Marc Vice President Creative Services Group Director PRWeek Stein, Lindsay Consumer/Marketing Reporter PS Insights, KidShop and Kurnit Communications Kurnit, Paul President PSEG Messeri, Marnie Manager, Marketing and Advertising Publicis Fero, Brittany Chief Strategy Officer Sullivan, Jason Managing Director Publicis Hawkeye Kennedy, Sally Former Chief Executive Officer Publicis North America Bruce, Andrew Chief Executive Officer Levin, Julie Chief Marketing Officer Publicis USA Serrano, Carla Chief Strategy Officer Pulte Homes, Inc. Fisher, Jenn Director, Digital and Media Greenia, Kimberly Director, Content Marketing Kershteyn, Yana Media Strategy Mitchell, Melissa Director of Brand Strategy Pasternak, Kristin Director of Marketing - Texas Shrivastava, Manish Chief Marketing Officer Q+A Events and Production LLC Amundson, Chris Kuh, Jody Owner and Producer Quantcast Corporation Cubeta, Christina Vice President of Marketing Feldman, Konrad Chief Executive Officer Harper, Marcus Head of International Client Dev. Relish Editing, Tendril Design and Animation Bate, Kate Executive Producer, Partner Quartz Robins, Joy Quicken Loans, Inc. Frappier, Rob Content Strategist Steiber, Art Director, Marketing Communications R2C Group Toner, Mark Chief Marketing Officer Radio Advertising Bureau Farber, Erica President and Chief Executive Officer Greenberg, Tammy Senior Vice President Business Development Kamon, Leah Senior Vice President Marketing and Communications Reader’s Digest Association, Inc. Sutton, Rich Chief Revenue Officer Recording Academy, The Halford, Shumetris Manager Marketing and Strategic Alliances Reed, Adrienne Director Marketing and Strategic Alliances Red Lobster Management LLC Marquina, Stewart Marketing Director Rent-A-Center, Inc. Damle, Shilpa Director, Consumer Insights Rentrak SullivanStoesser, Kristin Vice President Advertiser Sales Rentrak Corporation Flamos, Ed Senior Director - Advertiser Sales Repucom International Horowitz, Scott Vice President Development Lynch, Michael Head of North American Consulting Resonate LaPointe, Pat Executive Vice President Resource/Ammirati Heffernan, Brian Vice President Growth REVShare Hanson, Stephanie Senior Vice President of Media Relations Reynolds Consumer Products Flood, Michelle Kafkis, Maria Senior Brand Manager Neisewander, Brienne Pitts, Brandi Senior Director, Integrated Marketing Redscout Wadia, Daniel Managing Director Reed Smith LLP Wood, Douglas Partner Regions Financial Corp. Pippen, Bret Senior Vice President Regions Corporate Marketing Relevant 24 Chapdelaine, Jordi Executive Vice President Wilkison, Jeff Vice President, Marketing Hefty Waster and Storage Rezonate Media Guang, Wade Vice President Managing Director Richard Childress Racing NASCAR Team Golden, Jason Managing Director, Business Development Shearer, Matt Director of Business Development 2015 ANA Masters of Marketing Conference :: 207 Conference Attendees Robert Half International Leach-Rouvi, Amanda Vice President of Marketing North America Park, Korina Consultant - Marketing Young, Jennifer Senior Director Advertising and Consumer Research Roberts & Langer DDB Plank, Torrey Senior Vice President, Account Director Roberts, Stone Chief Executive Officer Rocket Fuel Inc. Allison, Kristin Field Marketing Manager Caddell, Jon Director, Enterprise Sales Run Advertising Kershaw, Matt Vice President Client Strategy Rust-Oleum Corporation Bialecki, Lisa Senior Director Integrated Communication Clarkson, John Director of Marketing Grimm, Melissa Senior Manager Automotive, Removers and Cleaners Olsen, Lindsey Manager Public Relations and Social Media Olson, Jason Brand Director S.C. Johnson & Son, Inc. DaSilva, Christie Senior Sales Director - Enterprise Brambilla di Civesio, Antonio Maria Customer Marketing Manager Donovan, Julie Director of Sales, Enterprise - Boston Crow, Justin Janelli, Christian Director of Category Strategy MacAvery, Sarah Senior Manager - Field Marketing Roku Inc. Rosenberg, Scott Vice President, Advertising RSW/AgencySearch Finn, Beth Director, Business Development Sneider, Mark Owner and President Rubicon Project, The SAP SE Anhalt, Joerg Faisst, Wolfgang Director SapientNitro Boullin, Greg Strategy Director Paradis, Zachary Jean Director Experience Strategy Sartori Cheese Vincent, Chad Chief Marketing Officer and Retail Business Leader SAS Institute Inc. Chaves, Mark Director Media Intelligence solutions Schenck, Cami Manager - Media and Digital Moran, Jonathan Product Marketing Manager Yeh, Judy Executive Director Media and Integrated Marketing Raj, Wilson Principal Product Marketing Consultant Saint Joseph Regional Medical Center Henderson, Pamela Chief Strategy and Marketing Officer Sallie Mae Castellano, Rick Vice President Corporate Communications Novak, Mari Kim Chief Marketing Officer Christiano, Kelly Senior Vice President Student Lending/Campus Solutions Akinasi, Jay Chief Revenue Officer Freilinger, Johann Head of Marketing and Communications Jacobs, David Global Senior Director, Marketing Feodoroff, Matthew Vice President, Strategic Sales, Buyer Cloud RUN SAP America, Inc. Bober, Andrew Director, Product Management Camelio, Jennifer Senior Director Wehner, Michael Vice President, Global Enterprise Sales Fochetta, Tom Vice President of Sales Huang, Cynthia Lead Marketing Brand Management Bierman, Tim Senior Director, Brand Partnerships Stern, Alisa Director of Sales Samsung Electronics North America Easter, Temeka Director of Social Media Holler, Martha Senior Vice President Corporate Marketing and Comm O’Donald, Jennifer Vice President 208 :: 2015 ANA Masters of Marketing Conference Treichler, Ryan Director of Product Management Savveo, Inc. Mustafa, Shafi Scout Marketing Goldman, Mark President and Chief Strategy Officer Consumer and B-to-B Division Screenvision Cinema Network, LLC Loria, Katy Senior Vice President, National Sales Martino, Christine Vice President National Ad Sales McCauley, John Senior Vice President, Strategic Alliances Scripps Networks Interactive Galietta, Laura Senior Vice President Ad Sales Marketing Lawrence, Beth Executive Vice President, Digital Ad Sales Honig, Jennifer Associate Marketing Director Giordano, Peter Vice President, Revenue Operations Lundberg, Ann Senior Vice President, Digital Ad Sales Howland, Melissa Lead Conference Coordinator Lojo, Michelle Senior Marketing Manager Sluk, John Associate Director Moe, Jason Director, Partner Relations Vosseller, Denise Senior Product Manager Morgan, David Chief Executive Officer SeaWorld Parks and Entertainment Caracciolo, Toni Vice President Marketing and Sales MacPherson, Kerry Category Manager Marketing Strategic Sourcing O’Hea, Crystal Corporate Director Marketing and Consumer Activation See’s Candies Inc. Brown, Natalie Senior Manager, Brand Marketing DeWees, Jensen Manager, Digital Marketing Gardea, Michael Product Manager, Omni-Channel Seed Company Anderson, Scott Senior Vice President, Partner Integration SelectResources International Bension, Catherine President and Chief Executive Officer Service Experts Inc. Haines, Rob Manager, Marketing Moody, Dave Director of Marketing Sesame Workshop McDonald, Steven Vice President Global Strategic Partnerships Shape Magazine O’Connor, Tim Publisher, Shape Sharpe Alliance, The Sharpe-Ross, Kathi President Shipyard, The Milenthal, Rick Chairman Shire Pharmaceuticals Inc. Gilbert, Timothy Product Manager Murray, Elle Account Executive Siemens Corporation Fleischhut, Oliver Director, Online Communications O’Connor, Lori General Manager, Entertainment Gibbons, Greg Senior Vice President Head of MarCom Siemens U.S. Piccone, John Chief Revenue Officer Kensinger, Ed Director of Creative Strategies Quinn, Adam Director, Sales Tigert, Sandra Marketing Communication Manager Quinn, Kendall Account Executive Van Valkenburgh, David Senior Communications Specialist Quinn, Ryan Account Executive Siegel, Marc Senior Director, Sales Siemens Energy & Automation, Inc. Forbrick, Melanie Vice President, Corporate Communications Silva, Victor Director, Sales Six Flags Entertainment. Miller, Leslie Marketing Communications Manager Pakizer, Kris Borges, Stephanie Director, Corporate Alliances Sky Siemens Healthcare Hartling, Gina Brand and Advertising Manager Silicon Valley Bank Cervantes, David Director of Integrated Marketing Siminn - Iceland Telecom Hafsteinsdóttir, Hildur Björk Director of Marketing Simulmedia, Inc. Bhaduri, Serena Director, Sales Donahue, Nick Senior Account Executive Frieder, Jayme Senior Director of Sales Fry, Lauren Senior Account Executive Germscheid, Joe Senior Director Business Intelligence and Outcomes Daniels, Alex Senior Vice President Corporate Development Sloan Hunt Communications Sloan, Pat Founder/Principal SMG Multicultural Franklin, Esther Executive Vice President Director, Cultural Identities Smithsonian Magazine Erdos, Lori Publisher Sony Pictures Entertainment Dreyer, Maria Senior Vice President, Advertiser Sales and Branded Entertainment Lyle, Dustin Director, Strategic Sourcing Zimmerman, Stuart Executive Vice President, Sales 2015 ANA Masters of Marketing Conference :: 209 Conference Attendees Spark Communications Starcom MediaVest Group Myszkowski, Marie Managing Director Kasprzycki, Andrew Executive Vice President Managing Director, Starcom Spark SMG Dawson, Harold Executive Vice President, Managing Director Spike DDB Paredes, Victor Managing Director Sports Authority, The Westgaard-Cooley, Heidi Vice President, Brand Marketing Sports Business Journal Sports Business Daily Lefton, Terry Editor-at-Large SRP Petersen, Lena Executive Vice President Global Product and Partnership Silkworth, Lia Executive Vice President Managing Director, Tapestry Starcom USA Davis, Robert Executive Vice President Managing Director Donohue, Lisa Chief Executive Officer Ring, Kathy President and Chief Operating Officer Los Angeles Office Starcom Worldwide Banning, Maaike Senior Advertising Strategist Brown, Ann SRP Marketing Communications and Brand Management Consultant Jacobs, Ellen SR Analyst, Research Jones, Courtney Marketing Program Manager Rogers, Lori Senior Planning Analyst Standard Pacific Homes Ayres, Stephanie National Vice President, Marketing Stanford Health Care Italiano, Deborah Vice President, Chief Marketing Office Mukaled, Rana Director, Brand Marketing and Research Ward, Judith Director Marketing, University HealthCare Alliance Stanford Hospital & Clinics Tanabe, Michiko Director, Marketing Stanley Black & Decker, Inc. Bannell, Scott Vice President Brand Management and Licensing McGowan, Michelle Senior Vice President Director of Corporate Communications Starr Companies Coffin, Bill Director, Content Communications and Media Relations Starz Baldwin, Kate Senior Director, Marketing State Street Global Advisors MacDonald, Gary Global Head of Marketing Sterling Jewelers, Inc. Clark, Anne Vice President, Media and Advertising Strata Marketing, Inc. Miller, JD Director, Marketing and Communications Rubin, Judd Vice President, Revenue Development Stryker Orthopaedics Cambria, Tony Healthcare Innovations Manager Studio One Susman, Andrew President 210 :: 2015 ANA Masters of Marketing Conference StudioNow, Inc. Shults, Wil Director of Enterprise Sales Subway Micolo, Steven Senior Marketing Manager Zandri, Justin Vice President- Brand Strategy Subway Franchisee Advertising Fund Trust Carroll, Christopher Senior Vice President Marketing Director Sullivan NYC Adam, Karen Group Director, Growth Sungevity Inc. Ludwig, Elizabeth Senior Vice President, Marketing SunTrust Banks, Inc. Archambault, Jason First Vice President Brand Strategy and Insights Baldwin, Diana Product Segment Marketing Manager Benedict, Mark Vice President, Advertising Associate Linton, Cathy Senior Vice President Director of Advertising and Marketing Communications Murtha, Joli Group Vice President, Advertising Porta, Drew Senior Vice President Rampley, Gaetana Group Vice President Marketing Communications Manager Ventura, Elizabeth Senior Vice President Consumer Marketing Wolfe, Jenny Advertising Manager Surescripts, LLC Stuart, Ben Senior Vice President Chief Marketing Officer Sysomos Clark, Joanne Vice President Client Sales North America Young, Mark Chief Marketing Officer T-Mobile USA, Inc. Cox, Trish Vice President, Brand Communications DeLuca, Peter Senior Vice President Brand and Advertising T. Rowe Price Investment Services Smith, Carole Brand Advertising Manager Talent Partners TD AMERITRADE Holding Corp. Caffrey, Kelly Director, Institutional Acquisition Marketing Karkos, Denise Chief Marketing Officer Mazza, AJ Director, Marketing Communications Teach for America (TFA) Domonique, Hollins SMD, Brand Marketing and Digital Strategy Regions and Events Team Companies, The Kent, Harvey Chief Strategy Officer Del Rosario, Cynthia Chief Marketing Officer Licardi, John Business Development Kramer, Justin Executive Vice President Muratore, Paul President and Chief Executive Officer Munday, Tim Director, New Business Development Rossmiller, John Account Director Schwartz, Gerry President and Chief Executive Officer Schildkraut, Linda Director, Business Development Sharwarko, Mark Senior Vice President Director of Client Services Target Corporation Backer, Julie Manager, Strategic Partners Jones, Jeffrey Executive Vice President Chief Marketing Officer Lewis, Melissa Group Manager Agency Management and Alliances Taubman Company LLC, The Zemon, David National Sponsorship Specialist Tavistock Group McMahon, Douglas Senior Managing Director Chief Marketing Officer TBWA/Chiat/Day Advertising, Inc. Jacobs, Kyla Director of New Business Development Payton, Alexa Business Development Manager Schwartz, Robert Chief Executive Officer Team Ignition Pancultural Marketing Austen, Danielle Managing Partner Chief Executive Officer Fino, Alex Vice President of Client Management Team One Michael, Julie Executive Director Teleflora Dancer, David Executive Vice President Head of Marketing DeMaria, Dominic Vice President Product Development/Consumer Mktg. Mason, Danielle Senior Director, Consumer Marketing Telemetry Corrigan, John Vice President, Corporate Development Torres, Al Vice President, Business Development Television Bureau of Canada Baehr, Laura Vice President Marketing Teradata Applications, Inc. Reid, Colin Industry Strategy Teradata Operations, Inc. Barbour, Jenne Director, Global Marketing Strategy and Evangelism Cavedo, Jim Director, Marketing Solutions Consulting Darden, Ahkeem Senior Solutions Consultant Heisser, Barbara Humphrey, Thomas Inside Sales Lipple, Traci Marketing and Events Professional Rivir, Valerie Field Marketing Manager Wofford, Monique Marketing Business Development Tervis Tumbler Company Hodge, Casey Holmen, Jennifer Graphic Designer Knarr, Katherine Licensing Manager Thoennissen, Brian Marketing Research Analyst Weaver, Brian Senior Creative and Design Director Teva Pharmaceuticals O’Sullivan, Tami Senior Consumer Product Manager Ogorzalek, Jennifer Associate Director, Brand Marketing Sayed, Khalil Director, Global Category Manager Singh, Anupam Digital Marketing and Media TFQ Ventures The Girls’ Lounge Zalis, Shelley Chief Executive Officer and Founder Thomson Reuters Dalamangas, Emily Marketing Director Laline, Letitia Director, U.S. Custom Solutions 2015 ANA Masters of Marketing Conference :: 211 Conference Attendees Thuzio, Inc. Augustine, Jared Chief Executive Officer Jordan, Jarrod Executive Vice President, Thuzio 360 TIAA-CREF Kozero, Kirk Senior Manager, Marketing Integration Ralls, Cindy Product Marketing Stabnick, Joseph Vice President, Marketing Westermark, Gary Senior Marketing Manager, Marketing Time Inc. Battista, Rich President People and Entertainment Weekly Cambron, Steve Vice President Marketing Brand Development Danetz, Eric Publisher Crossin, Eileen General Manager, New York Etherington, Dave Executive Vice President Marketing and Mobile Gotlin, Melanie Vice President, Local Sales Director Lowe, Jamie Chief Sales Officer TiVo Inc. Duffy, Brian Director of Sales TiVo Research Harkins, Sheryl Senior Vice President Consumer Package Goods Sales TiVo Research and Analytics (TRA) Foster, Frank Senior Vice President General Manager TM Advertising Rumpler, Tim Chief Marketing Officer Ellis, Mark Senior Vice President Corporate Advertising Sales Ford, Mark Senior Vice President, Global Accounts Kammerer, Charlie Group Publisher, Real Simple, Food and Wine, Health, Cooking Light, MyRecipes and This Old House Kovacs, Karen Publisher, People Weigman, Becca President TNS Galceran, Ignacio Chief Client and Offer Officer, Americas Tomorro LLC Bond, Jon Chief Executive Officer Tomy International Kowitt, Beth Writer, Fortune Magazine Long, Meredith Publisher Wilkov, Willie Chief Marketing Officer Tongal Newman, Lauren Vice President, Corporate Sales East Begal, Andy Vice President Ripp, Brendan Vice President Publisher of Sports Illustrated Burrell, Mark Co-Founder Ripp, Joe Chief Executive Officer Snyder, Parrish Executive Vice President Global Accounts Tourism Ireland Titan Allman, JD Director, Business Development/Sales Metcalfe, Alison Executive Vice President, North America 212 :: 2015 ANA Masters of Marketing Conference Townsquare Media, LLC Price, Steven Chairman and Chief Executive Officer Stewart, Mark Executive Vice President Chief Strategy Officer Toyota Motor Sales U.S.A., Inc. Chung, David National Manager Targeted Advertising and Strategy Materazzo, Lisa Corporate Manager Media Strategy and Digital Engagement Peacock, Owen National Manager Service, Parts and Accessory Marketing Toys ‘R’ Us, Inc. Avitabile, Amy Vice President Integrated Marketing Transitions Optical, Inc. Reid, Dana Marketing Manager, ECP Communications TransUnion Laramie, Elena Director, Online Marketing Travelers Insurance Morris, John Vice President, Advertising and Media Travelers, Inc., The Caputo, Lisa Executive Vice President Marketing and Communications Tree Top, Inc. Godfrey, Bryce Director, Business Development Goodrich, Brooke Senior Marketing Manager Moore, Brenda Product Manager Rish, Becky Assistant Product Manager Consumer Package Goods Tri-State G&T Kendrick, Melissa Communications/Marketing Specialist Rosier, Amy Communications and Marketing Manager Triad Retail Media Anson, Kasey Account Executive Dugan, Joseph Senior Vice President CNN Digital Sales Bouyea, Matt National Account Director Hogan, Joe Executive Vice President Sales and Marketing Cellamare, Chelsea Senior Vice President Media Services Loughney, Mark Vice President, Research Haase, David Executive Vice President Knotts, Doreen Regional Vice President, Southeast Picard, Leslie Senior Vice President CNN Sales and Branded Solutions Turner Broadcasting System, Inc. Meth, Eric Senior Vice President, Programmatic Aversano, Daniel Vice President Quinn, Brian Chief Revenue Officer Riess, Daniel Senior Vice President Marketing and Promotions Smith, Sherry President Walmart and Sam’s Club Triptent Kelly, Colleen Partner, Managing Director TruSignal Douglas, Glenn Director of Strategic Sales TubeMogul Inc. Bhamla, Asaad Senior Account Executive Houts, Joe Account Executive Rutstein, Matt Director, Enterprise Sales Santoro, Jes Senior Vice President Enterprise Sales Turn Inc Alfieri, Paul Senior Vice President Marketing MacGregor, Wendy Chief Revenue Officer Turner Broadcasting Sales, Inc. Conklin, Craig Vice President New Products and Monetization Strategy Cukaj, Katrina Executive Vice President CNN Sales and Marketing Shames, Irina Sales Director CNN International Speciale, Donna President, Turner Entertainment and Young Adult Ad Sales Spiegel, David Senior Vice President Brand Strategy Strober, Michael Senior Vice President Entertainment Ad Sales Turner Entertainment Group Cohen, Jennifer Senior Vice President Integrated Marketing Sgrizzi, Frank Executive Vice President Turner Entertainment Ad Sales/Marketing TVB Auerbach, Abby Executive Vice President Chief Advocacy Officer Gerber, Hadassa Senior Vice President Chief Research Officer Roskowski, Scott Chief Development Officer Sturm, Steven Executive Advisor Twitter Herd, Brent Industry Director Telco, Travel and B-to-B Hirschle, John Director of Retail Keown, Brad Vertical Director Consumer Package Goods Maheu, JP Vice President Global Brands and Agencies U.S. Smokeless Tobacco Co. Suhler, Caitlyn Senior Brand Analyst Undertone Ferengul, Corey Chief Executive Officer Franchi, Eric Co-Founder Glenday, Greg Chief Revenue Officer Iaffaldano, Anthony Vice President of Marketing Unilever United States, Inc. Gardner, Jennifer Director, Media Investment and Partnerships North America Master, Rob Vice President Media Americas and Europe Tifford, Gail Senior Director of Media North America unit9 Sacchi, Tom United Parcel Service, Inc. (UPS) Gibeaut, Doug Director, Sponsorships and Events Salmon, Ron Marketing Research Director Seitter, Brad Executive Vice President Business Development 2015 ANA Masters of Marketing Conference :: 213 Conference Attendees United States Postal Service Bailey, Ken National Manager, Business Alliances Blankenship, Cathy Regional Manager, Business Alliances Chamberlain, Kristie L. Director, Brand Shipping Cummings, Donald Business Alliance Specialist Denneny, Brian National Executive Director, Sales Dixon Jr., Robert E. Director, Product Technology and Innovation Ellis, Robert Business Alliances Manager Foster, Dana Business Alliances Manager Tunnicliffe, Mike Executive Vice President Business Dev./Partnerships - U.S.A. Universal Orlando Resort Hayden, Bill Senior Vice President of Strategy, Insights, and Brand Management University of North Carolina Lauterborn, Robert Professor Emeritus University of Phoenix Blackwood, Joan Chief Marketing Officer Univision Communications Inc. Caplan, Amy Vice President Ad Sales Marketing Johnson, Ty Vice President, Multicultural Ad Sales McCoy, Wendy Senior Vice President Marketing Turner, Matt Senior Vice President, Ad Sales Winter, Amy Executive Vice President General Manager USA TODAY Alekman, Betsy Director, Trade Marketing McCourt, Jessica Director, Sales Safran, Michael Senior Vice President, Advertising Sales USAA Karpenko, Chris Director, Brand Mail Daboub, Jorge Senior Vice President Business Development Adams, Roger Senior Vice President Chief Marketing Officer McMillion, Angela Business Alliance Specialist Driscoll, John Vice President, Business Development Reblin, Gary Vice President New Products and Innovation Kelly, John Executive Vice President, Digital Sales Clark, Donald Assistant Vice President Sponsorship Events and F2F Rucker, Cliff Vice President, Sales Mandala, Steven Executive Vice President Advertising Sales Snead, Heather Senior Marketing Specialist Mueller, Michael Vice President, Client Development Su, Betty Executive Director, Brand Marketing Pray, Trisha Executive Vice President, Network Sales United Way Worldwide Lins, Vicki Executive Vice President Chief Marketing Officer Brand Strategy and Marketing UnitedHealthcare Asian Initiatives Law, Christopher National Vice President Universal Music Group Lopez, Gustavo Executive Vice President Brand Partnerships, Digital and New Business Development McMahon, Naomi Senior Vice President Strategic Marketing Monaco, Chris Head of New Business Morris, Mark Vice President Brand Partnerships Randall, Jack Senior Vice President, Business Development Ruesga, Rich Vice President, Business Development Ruiz, Roberto Vice President, Brand Solutions Squiers, Sarah Vice President, Business Development Unruly Conyers, Kristen Lead/Director Owen, Chris Vice President, Integrated Marketing Rivera, Mayra Assistant Vice President Brand Sponsorship Media Yun, Ted Executive Director - Media USG Corporation McGovern, Linda Vice President, Global Marketing Vanguard Group, Inc. Baker, Michelle Digital Project Manager Barbaro, Sheryl Marketing Manager Kosinski, Richard President, U.S. Baxter, Michael Digital News Editor Montesano, Joe Vice President, Sales Beck, Shayna Advertising and Communications Senior Manager UP TV & ASPiRE Fischer, Lisa Executive Vice President Advertising Sales Holmstrom, Terry Vice President, Client Solutions Humbard, Charles President and Chief Executive Officer 214 :: 2015 ANA Masters of Marketing Conference Haberacker, Eric Marketing Manager Hyde, Katherine Events Marketing Manager Lytle, Lisa Marketing Associate Petrillo, Pete Segment Marketing Manager Pike, Kevin Media Planner Pratta, Mitch Marketing Manager Roscioli, Ruby Corporate Advertising Manager Sanders, Karen Wright Content Manager Vantage Mobility International Bone, Rachel Graphic Designer and Videographer Drazich, Cindy Marketing Coordinator Malone, Penny Director of Marketing Programs Varick Media Management Milberg, Sandie Senior Vice President, Platform Sales VaynerMedia Levine, Ari Head of New Business Venables Bell & Partners Birks-Hay, Paul Managing Director Woollard, Marc Director of Design VIA Agency, The Leahy, Leeann President Video Advertising Bureau Cunningham, Sean President and Chief Executive Officer VIS Insurance Marinodottir, Maria Hrund Marketing Director Visa Inc. Curtin, Chris Global Head of Partner Marketing Vivaldi Partners Joachimsthaler, Erich Founder and Chief Executive Officer Vonage Holdings Corp. Gilvar, Ted Chief Marketing Officer Narayanan, Krishna Senior Vice President Digital Smith, Duane Vice President Brand Strategy and Advertising Szumowski, Kathryn Senior Director of Media VSA Partners, Inc. Visible World Ruta, Pat Vice President, Business Development Vision Service Plan, Inc. Baidoo, Elizabeth Marketing and Management Specialist Carter, Jennifer Supervisor, Consumer Communications Greenlee, Vanessa B-to-C Market Manager Rosen, William Partner Schreiber, Curt Partner Spiegel, Andrea Partner, Client Engagement Torreggiani, Heather Chief Marketing Officer Wall Street Journal, The Gregory, Sylvia B-to-B HP/SA Market Manager Budig, Jennifer Director, Global Multimedia Sales Hauteman, Wendy Senior Vice President Vision Care Marketing Fellows, Trevor Head of Global Advertising Sales Jacobson, Sharon Director of Client and Member Marketing Kennelly, John Vice President Global Multimedia Sales Farrell, Jim Vice President, Digital Media Kaplan, Jill Supervisor, Consumer Communications Perlberg, Steven Reporter Jankauskas, Paul Chief Revenue Officer Limon, Kathy Marketing Communications Manager Welch, Robert Vice President, Global Multimedia Sales VeriFone Media Verizon Communications Harrobin, John Senior Vice President Chief Marketing Officer Light, Valerie Broadcast Production Manager Scotti, Diego Executive Vice President Chief Marketing Officer Vertex Pharmaceuticals Inc. Elliott, Jill Senior Director, Global Marketing Verve Mobile Bernard, Julie Chief Marketing Officer Stirratt, Nada Chief Executive Officer Mullen, Deanna Supervisor, Consumer Marketing Communications Rominger, Amy B-to-C Market Manager Williams, Christi B-to-B/B-to-C International Market Manager York, Oana B-to-B Automation Campaigns Visit Florida, Inc. Houser, Meagan Agency Manager Vista Outdoor Nash, Jason Director of Marketing Vitamix Corporation Yungmeyer, Laura Manager, Corporate Marketing Walmart Stores, Inc. Markey, Julie Senior Director, Walmart Marketing McClain, Clint Senior Director, Creative/Ideation Stallings, Jeff Senior Director - Media Walrus Webster, Frances Chief Operating Officer Walt Disney Company, The Ferro, Rita Executive Vice President Disney Media Sales and Marketing Haefling, Karen Vice President Marketing 2015 ANA Masters of Marketing Conference :: 215 Conference Attendees Walt Disney Parks and Resorts Cormier, Darcy Associate Brand Manager DeKunder, Jillian Director Alliance Management Corporate Alliances Harding, Heather Sponsorship Manager Livingston, Melissa Marketing Manager Millard Ennis, Emily Marketing and Sales Strategy Manager Rowley, Jillian Domestic Marketing Strategy Scanlon, Virginia Manager, Disney Corporate Alliances Shafter, Erin Sponsorship Manager Sonn, Alison Marketing Manager Warc Whiteside, Steve Reports Editor Washington Post, The DeMaio, Anthony Vice President of Global Advertising Hartman, Jerard Chief Revenue Officer Raikundalia, Sheevani Vice President Sales Northeast We Fly Coach Pack, Dan Managing Director and Partner Scheifele, Todd Executive Post Producer/Partner Siciliano, Sarah Global Marketing Director/Partner Williams, Jamie Lee Actress Weather Channel, The Leone, Kristen Vice President, Sales Strategy Muntzner, Alicia Reali, D.J. Senior Vice President National Ad Sales Steinberg, Jeremy Head of Sales WebMD Willey, Jennifer Vice President, Sales WebMD Health Corporation Fogarty, Mike Executive Vice President Consumer Sales and Marketing Weight Watchers International, Inc. Herrera, Maurice Senior Vice President of Marketing Wells Fargo & Co. German, Toni Associate Brand Manager Dairy and Innovation Harris, Jessica Senior Manager, Customer Marketing Hintz, Tara Brand Manager James, Wendy Senior Project Manager – Silk Frohling, Kathryn Senior Vice President, Brand Executive Kruesi, Mitchell Associate Brand Manager Horn, Ina Marketing Manager Mirelez, Sara Senior Vice President, Brand Elevation Hulquist, Dane Senior Vice President Head of Digital Advertising Owens, Sam Brand Manager – Yogurt Krug, Kellie Senior Vice President Enterprise Marketing Services Welmedix Consumer Healthcare Kanubaddi, Avani Chief Executive Officer Chief Marketing Officer West Virginia University Cummings, Matthew Lead Instructor IMC Graduate Program Western Digital Corporation Banda, Melyssa Director Goodwin, Jeff Senior Director Global Digital and Social Strategy Western Union Company, The Charriez, Laston Senior Vice President of Marketing North America Clark, Lyndsy Assistant Manager of Shopper Marketing Whirlpool Corporation Maynard, Brian Director of Marketing White Ops Tiffany, Michael Co-Founder and Chief Executive Officer WhiteWave Foods Company Anderson, Lori Social Marketing Manager Christensen, Erik Manager, CI 216 :: 2015 ANA Masters of Marketing Conference Werkheiser, Jill Marketplace Information Wilsonart LLC Calhoun, Kathy Manager, Marketing Communications DeMartino, Alison Director, Marketing Communications Evans, Andrews Director of Production Management Wing Alfaro, Sandra Managing Director Winkle Shankman, David Director of Client Services Winston Products Galbincea, Cynthia Director of Consumer Marketing Womenkind Sabean, Sandy Co-Founder Chief Creative Officer World Advertising Research Center Precourt, Geoffrey Press World Surf League Noonan, Mark Chief Creative Officer WTA Tour, Inc. Chappetto, Kathryn Director of Partnership Strategy WWE-IMG Bair, Tom Vice President of Corporate Sales Wyndham Worldwide Corporation Marto, Phonishia Marketing Manager XAd Inc. Gelb, Paul Global Vice President Stuart, Courtney Head of Sales, North America Xerox Corporation Basney, Barbara Vice President Global Advertising and Media Kennedy, John Chief Marketing Officer Xilinx, Inc. Getman, Lawrence Vice President Strategic Marketing and Planning Gianelli, Silvia Director, Integrated Marketing XO Group Inc. Garrett, Jennifer Executive Vice President National Enterprise Group Hamilton, Roland Vice President of Sales, XO Group Inc. Napolitano, Anthony Vice President, National Sales, The Bump YA Forsberg, Krista Vice President, Marketing Yahoo! Inc. Dembowski, David Vice President Head of Tumblr Sales Globerson, Jeremy Director, Enterprise Sales Rohrs, Jeffrey Chief Marketing Officer Israel, Tasha Senior B-to-B Marketing Manager Stern, Rory Director, Enterprise Sales Kaplan, Keith Vice President Global Agency Team Sturgis, Wendi Executive Vice President Sales and Services Kayse, Kathleen Vice President Sales Strategy and Solutions Maccaro, Chris Vice President North American Field Sales Snyder, Andrew Vice President Content Strategy and Solutions Sokoloff, Amy Events Manager Utzschneider, Lisa Chief Revenue Officer Weir, Rick Senior Director, B-to-B Marketing Yu, Tom Director, Head of Ad Tech Marketing Yamaha Corporation of America Eaton, Roger Chief Marketing Director Yext Inc. Blake, Bridgette Vice President, Enterprise Sales Distelburger, Brian President and Co-Founder Glazov, Noah Vice President, Enterprise Sales Taylor, Kelsey Marketing Manager, Events Young & Rubicam Group McLean, Gordon Global Managing Partner Young America, LLC Leuer, Paul Vice President, Sales Zefr Saperstein, Michael Head of Media Sales Song, Rick Executive Vice President Global Head of Media Solutions Sales Zenith Optimedia Jones, Tim Chief Executive Officer Lacher, Jane Executive Vice President of Strategy Zep Inc. Callahan, John Vice President Marketing Ziosk Gentry, Shawn Chief Business Development Officer 2015 ANA Masters of Marketing Conference :: 217 About the ANA Officers Tony Pace Andrea Kislan Bob Liodice Tracy Owens Marc Pritchard Lan Phan Mark Baynes Nick Primola Christine Manna Keith Scarborough Bonnie Carlson Ken Beaulieu Bill Duggan Christina Curry Dan Jaffe Lisa Guhanick Duke Fanelli Mike Kaufman Chair President and Chief Executive Officer Vice Chair Treasurer Chief Operating Officer and Secretary President, Brand Activation Association Group Executive Vice President Group Executive Vice President Executive Vice President Michael Palmer Senior Vice President Senior Vice President Senior Vice President Senior Vice President Senior Vice President Vice President Vice President Vice President Vice President Brand Activation Association Executive Vice President/GM Business Marketing Association Shepard Kramer Robert Rothe Mark Liebert Brian Davidson Kristen McDonough Marni Gordon Kristina Sweet Executive Vice President Senior Vice President Senior Vice President Vice President Vice President Vice President Vice President Kathleen Hunter Senior Vice President General Counsel Douglas J. Wood, Esq. Reed Smith LLP 218 :: 2015 ANA Masters of Marketing 2015 ANA Conference Masters of Marketing Conference :: 218 Board of Directors Roger Adams Jeffrey Jones II Dana Anderson John Kennedy, Jr. Mark Baynes Kristin Lemkau Chris Brandt Chantel Lenard David Christopher Alison Lewis Eduardo Conrado Bob Liodice Chris Curtin Rob Master Marie Devlin Tony Pace USAA Target Mondele-z International Keurig Green Mountain Taco Bell Xerox JPMorgan Chase Ford AT&T Motorola Solutions Visa Johnson & Johnson ANA Unilever American Express Marc Pritchard Roel de Vries Procter & Gamble Nissan Stephen Quinn Paul Edwards Walmart General Motors James Speros Alicia Enciso Fidelity Investments Nestlé Andrew England Robert Tas Pegasystems Natalia Franco Brad Taylor California Pizza Kitchen Coca-Cola Jack Haber John Travis Colgate-Palmolive Adobe John Harrobin Jim Trebilcock Verizon Dr Pepper Snapple Jack Hollis Meredith Verdone Toyota Bank of America Jon Iwata Deborah Wahl IBM McDonald’s Bradley Jakeman Verchele Wiggins PepsiCo Rodney Williams Gerald Johnson II Moët Hennessy American Heart Association 2015 ANA Masters of Marketing Conference :: 219 Notes 220 :: 2015 ANA Masters of Marketing Conference UPCOMING INDUSTRY CONFERENCES 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc. NOVEMBER 8–10 | MIAMI BEACH, FLA. BAA’s 37th Marketing Law Conference Walking the Line: Between Innovation and Regulation NOVEMBER 9–11 | CHICAGO, ILL. 2015 ANA Digital & Social Media East Conference presented by MediaVest DECEMBER 2–4 | AMELIA ISLAND, FLA. 2016 ANA Brand Masters Conference FEBRUARY 3–5 | HOLLYWOOD, FLA. 2016 ANA Media Leadership Conference MARCH 2–4 | HOLLYWOOD, FLA. www.ana.net/events 708 Third Avenue, 33rd Floor | New York, NY 10017 212.697.5950 | www.ana.net