Oklahoma Oklahoma

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ELECTRIC COOPERATIVES OF OKLAHOMA
POWERING THE NEEDS OF NEW GENERATIONS
2014
MEDIA KIT
Member: Alliance for Audited Media
Established 1948
Effective January 2013
advertising benefits • general rates • circulation • distribution
Circulation
27
13
1
28
5
7
18
1. Alfalfa Electric
2. Arkansas Valley Electric
3. Caddo Electric
4. Canadian Valley Electric
5. Central Rural Electric
6. Choctaw Electric
7. Cimarron Electric
8. Cookson Hills Electric
9. Cotton Electric
10. East Central OK Electric
11. Harmon Electric
12. Indian Electric
13. Kay Electric
14. Kiamichi Electric
15. Kiwash Electric
16. Lake Region Electric
17. Northeast OK Electric
18. Northfork Electric
19. Northwestern Electric
20. Oklahoma Electric
21. Ozarks Electric
22. People’s Electric
3,616 (Enid Area)
3,383
10,885
17,301
14,510 (Stillwater area)
12,640
7,355
13,679
14,592 (Lawton area)
22,371 (Muskogee area)
1,617
12,704
3,305
15,674 (McAlester area)
3,516
18,508 (Tahlequah area)
27,663
3,093
5,489 (Woodward area)
24,881 (Norman area)
8,969
3,284
17
12
19
16
10
15
3
8
4
20
11
2
14
24
26
21
22
9
23
23. Red River Valley REA
24. Rural Electric
25. Southeastern Electric
26. Southwest Rural Electric
27. Tri-County Electric
28. Verdigris Valley Electric
25
6
9,849 (Ardmore area)
5,765
9,765
3,848
11,903 (Guymon area)
24,855 (Bartlesville/Tulsa)
Complimentary Issues - 1,008
Total Circulation - 316,785
Oklahoma Living is the state’s largest subscriptionbased monthly publication. With an audited rate
base of 316,000, Oklahoma Living reaches more
than 650,000 readers every month of the year.
To learn more, visit us online at www.ok-living.coop
Cover photo submitted by Oklahoma Living reader Sarah Rodefeld
Editorial Features
Prairie Flavors
An Oklahoma Living reader favorite: Laura
Araujo provides readers with fun, tasty and
unique recipes for every occasion, as well as
helpful tips such as how to store leftovers,
can foods or properly sterilize cooking
equipment.
Commentary
Oklahoma Events Contests
Readers keep informed about the electric
industry, life and rural living with Chris
Meyers, general manager of the Oklahoma
Association of Electric Cooperatives, in his
monthly column.
Through our collaboration with the Oklahoma Travel Department, we are able to
provide readers with a detailed calendar
of events every month. Oklahoma Events
features every event from live theatre to
festivals and craft shows.
Powerful Living
Find energy-saving tips, energy industry
trends, and information on how your
electric cooperative is looking out for you
and your community in Oklahoma Living’s
Powerful Living pages.
Oklahoma
Outside
Providing tips on landscaping, gardening, irrigation and much more, Allan Storjohann,
host of the weekly KRMG gardening show,
helps Oklahomans summon their innergardeners.
This ‘n’ That
Find a lost uncle, words to your favorite
song, heirlooms or even announce your
family reunion in this column. Readers
turn to other readers each month for help
in finding almost everything.
Prizes abound! With the launch of our
new digital edition and Facebook page,
readers are given opportunities each month
to throw their names in the hat to win gift
certificates, travel mugs and other neat
prizes. We feature drawing contests, recipe
contests, Guess Where, and our monthly
photo contest, Okie Snaps.
Lifestyle Segments
Retired Country
Dwellers
This market segment includes well-to-do
early retirees who move away from urban
areas in their 50s, seasonal migrators and the
independent elderly who have lived their
lives in one place.
Typically, these people are empty-nesters
who have regular contact with children and
grandchildren who may live in nearby cities.
Oklahoma Living readers in this category are
very active in their golden years, as they
enjoy the serenity, safety, and clean air in
the country. Many reside around lakes, golf
courses, or other resort communities. These
folks are active gardeners, readers, travelers,
mail order shoppers, Internet surfers and
health and fitness devotees.
Suburbanites
Weekenders
Surburbanites are moving in droves into
electric co-op areas on the outskirts of large
metro areas.
Weekenders are working upper-income
families whose primary residences are in big
cities, but who spend much of their leisure
time at their country hideaways. Weekenders
are upscale consumers of goods and services
for two households.
In each of Oklahoma’s top metro markets,
as many as 25 percent of upper-scale professionals and wage earners are now on co-op
lines. And the number is growing. Major cities surrounded by co-op territories include
Tulsa, Oklahoma City, Lawton and Enid.
Suburbanites and other Oklahoma Living
readers share similar interests relating to
travel, trucks, lawn and garden products,
satellite television, computers and software,
health and fitness equipment and home
improvement items.
Weekenders typically own property within
100 miles of metro areas. Their interests
include travel, trucks, boating, hunting,
fishing, water sports and computers.
Large Land
Owners
Stable Country
Families
LLs own 50 acres of land or more. They
are the survivors and beneficiaries of
decades of consolidation in American
agriculture. Though a small percentage
of the total audience, these landowners are large consumers of goods and
services.
SCFs are by far the largest audience
segment, representing about half of the
total circulation. These households usually consist of two adults age 25-54 and
one or two children who live at home or
on adjacent properties. On average, the
group owns about 20 acres of land.
They manage large, profitable, sophisticated farming and ranching enterprises,
sometimes combined with retail or
manufacturing businesses and some
lucrative mineral operations.
In many cases the estates they now own
have been passed down, so they have
relatively little debt. One or both of the
parents work in a small town or commute to nearby cities. They also receive
income from other sources such as conventional ranching and farming, dairies
and home-based businesses; some receive
extra income from oil and gas or mineral
properties.
Products and services desired by LLs
are similar to those for Stable Country Families. LLs also need large farm
machinery, herbicides, insecticides,
windbreaks, computers and lots of barn
and fencing materials.
Products attractive to this market segment
include travel, trucks, home furnishings,
remodeling materials, garden and seed
items, lawn maintenance devices and tractors, fencing, books, satellite dishes and
programming, electronic gate openers, specialty cooking items, pet supplies, clothing,
home appliances, computers and software.
Get Social!
Find Oklahoma Living magazine on
these social networks.
Oklahoma Living has
over 316,000 subscribers
and over 650,000
monthly readers
Advertising Benefits
Look for icons like this
for BONUS Oklahoma
Living online content.
Available at www.
ok-living.coop or
through downloading
our FREE app at the
Apple Newsstand or
Google Play.
Efficiency
Reach the entire state without
wasted duplication, complex rates and
expensive graphics. Oklahoma Living
provides a simple, cost efficient and easy
to-execute marketing program.
Results
Maximize sales and profits by reaching
650,000 monthly readers with an efficient,
one-medium buy.
Long Shelf Life
Monthly feature stories with interactive
reader features that encourage multiple
readers per copy, provide advertising
readership throughout the entire month.
Readers save copies of Oklahoma Living,
refer back to them and share them with
friends and loved ones.
Editorial
Environment
Oklahoma Lifestyle features provide
a positive, interesting and colorful
environment to showcase advertising and
to maximize readership and results.
Digital
Launched in Summer 2011, Oklahoma
Living’s digital version offers additional
benefits for advertisers. Readers are able
to view advertisements online just as they
can in print. If an advertisement contains
a website link, the reader can click on the
advertisement to take them directly to
the advertiser’s website. View the latest
digital version and digital archives at
www.ok-living.coop. A digital app is also
available for Apple and Android devices.
Statewide
Circulation
Reach the entire Oklahoma market to
increase sales and profits.
OKLAHOMA CITY AND TULSA
BUSINESSES:
Readers take multiple trips to
Oklahoma City and Tulsa for:
• Shopping/Tourism
• Athletic Events/Concerts
• Health Care
• Oklahoma City readers: 91,000
•Tulsa readers: 84,000
OKLAHOMA BUSINESSES:
Readership throughout the
state, metro areas/ smaller
towns and rural areas:
650,000 monthly readers.
• Free App for Apple Devices
• Free App for Android Devices
• Free Digital Edition
2014 Advertising Rate Cards
Daniel Yates, Advertising Manager
[email protected]
405-641-3640
ELECTRIC COOPERATIVES OF OKLAHOMA
POWERING THE NEEDS OF NEW GENERATIONS
Oklahoma Rates
National Rates
SIZE
1X
3X
6X
12X
SIZE
1X
3X
6X
12X
1/25 pg
$280
$266
$252
$235
1/25 pg
$350
$333
$315
$294
1/12 pg
$599
$569
$540
$499
1/12 pg
$749
$711
$675
$623
1/6 pg
$1,195
$1,123
$1,064
$999
1/6 pg
$1,494
$1,403
$1,330
$1,249
1/4 pg
$2,060 $1,930
$1,815
$1,715
1/4 pg
$2,575
$2,413
$2,269
$2,144
1/3 pg
$2,695
$2,236
$2,094
1/3 pg
$3,369
$3,005
$2,795
$2,618
1/2 pg
$3,600 $3,370
$3,160
$2,995
1/2 pg
$4,500
$4,213
$3,950
$3,744
2/3 pg
$5,995
$4,614
$4,276
$4,036
2/3 pg
$7,494
$5,768
$5,345
$5,045
FP
$7,195
$6,740
$6,325
$5,990
FP
$8,994
$8,425
$7,906
$7,488
$2,404
* Published rates are available exclusively for residents of
Oklahoma and/or businesses headquartered in Oklahoma.
** For out-of-state businesses or residents, contact National
Country Market at 800-626-1181.
* Published rates are available exclusively for out-of-state businesses or residents. For more details, contact National Country
Market (NCM) at 800-626-1181 or visit NCM online at
www.nationalcountrymarket.com.
Oklahoma Premium Page Rates
National Premium Page Rates
SIZE
3X
6X
12X
SIZE
3X
6X
12X
INSIDE FRONT COVER
$8,425
$7,906
$7,487
INSIDE FRONT COVER
$10,531
$9,883
$9,359
CONTENTS
$8,358
$7,843
$7,427
CONTENTS
$10,447
$9,804
$9,284
FROM THE MANAGER
$8,290
$7,779
$7,367
FROM THE MANAGER
$10,363
$9,724
$9,209
LETTER FROM THE EDITOR
$8,223
$7,717
$7,307
LETTER FROM THE EDITOR
$10,279
$9,646
$9,134
POWERFUL LIVING
$8,155
$7,653
$7,247
POWERFUL LIVING
$10,194
$9,566
$9,059
THIS N THAT
$8,088
$7,590
$7,188
THIS N THAT
$10,110
$9,488
$8,985
FEATURE
$7,751
$7,274
$6,886
FEATURE
$9,689
$9,092
$8,608
EVENTS
$7,751
$7,274
$6,886
EVENTS
$9,689
$9,092
$8,608
PRAIRIE FLAVORS
$7,414
$6,958
$6,589
PRAIRIE FLAVORS
$9,268
$8,698
$8,236
TRADING POST
$7,414
$6,958
$6,589
TRADING POST
$9,268
$8,698
$8,236
OKIE SNAPS
$7,414
$6,958
$6,589
OKIE SNAPS
$9,268
$8,698
$8,236
INSIDE BACK COVER
$8,425
$7,906
$7,487
INSIDE BACK COVER
$10,531
$9,883
$9,359
BACK COVER
$9,099
$8,539
$8,086
BACK COVER
$11,374
$10,674
$10,108
* Premium Pages are all full page ads available in 3X, 6X and 12X only. Ad
must be a consecutive run. * Published rates are available exclusively for
residents of Oklahoma and/or businesses headquartered in Oklahoma. ** For
out-of-state businesses or residents, contact National Country Market at
800-626-1181.
* Premium Pages are all full page ads available in 3X, 6X and 12X only. Ad
must be a consecutive run. * Published rates are available exclusively for
out-of-state businesses or residents. For more details, contact National
Country Market (NCM) at 800-626-1181 or visit NCM online at
www.nationalcountrymarket.com.
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Daniel Yates
Advertising Manager
405-641-3640
[email protected]
P.O. Box 54309
Oklahoma City, OK 73154-1309
Shipping Address: 2325 E. I-44 Service Rd.
Oklahoma City, OK 73111
405.478.1455
Fax: 405.478.0246