brand book 2014
Transcription
brand book 2014
D R A F T V E R SI O N BRAND BOOK 2014 D R A F T V index E R SI O N Section 1 contents The Perion brand Introduction Vision Logo Color Gradients Typography Graphical Elements Master Design System Web elements Stationary and collateral materials Advertising tone and grid 4 5 6 7 8 9 10 11 12 13 15 Signage and interior design Communication & Advertising 22 46 Section 2 Perion sub brands Perion codefuel 48-58 Introduction Logo Color Gradients Typography Graphical Elements Master Design System Web elements Stationary and collateral materials Advertising tone and grid Signage and interior design Communication & Advertising Perion brand book 2014 Perion lightspeed 58-71 4 5 6 7 8 9 10 11 12 13 15 22 Introduction Logo Color Gradients Typography Graphical Elements Master Design System Web elements Stationary and collateral materials Advertising tone and grid Signage and interior design Communication & Advertising 4 5 6 7 8 9 10 11 12 13 15 22 v this is your logo Perion brand book 2014 v 18o Font Logotype 18o 18o 18o Perion brand book 2014 A 18o 18o 18o 18o 18o Perion brand book 2014 18o A Brand level Perion brand book 2014 v Sub brand level Perion brand book 2014 v Corporate level grid Perion brand book 2014 v Corporate level example Perion brand book 2014 v Simplified Perion brand book 2014 v dynamic area Thermal chart dynamic area base area Perion brand book 2014 v dynamic area Demo on P symbol dynamic area base area Perion brand book 2014 v letter image + Perion brand book 2014 dynamic P = v pop quiz 1 Rules for a dynamic P: • movement in the dynamic area • dynamic area must blend with base area • dynamic area must consist fill ? base area / dynamic area / fill Perion brand book 2014 v pop quiz 2 Rules for a dynamic P: • movement in the dynamic area • dynamic area must blend with base area • dynamic area must consist fill ? base area / dynamic area / fill Perion brand book 2014 v color type face color grey black white PMS COOL GRAY 7 CMYK 0, 0, 0, 50 RGB 153 ,153, 153 Web #999999 BLACK -- CMYK 0, 0, 0, 100 RGB 0, 0, 0 Web #000000 CMYK 0, 0, 0, 0 RGB 255, 255, 255 Web FFFFFF These are our Perion logo colors. Our colors are what gives us our personality. These make up our core color palette for the brand. Perion brand book 2014 A typography Corporate typefaces The perion logo consissts one typeface: Bespoke based on Rockwell CE Perion brand book 2014 Klinic Slab Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ Colfax Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ A incorrect logo usage 1. Don’t change the logo’s orientation 2. Don’t add extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows 3. Don’t change the logo colors 4. D on’t place the logo on busy photography 5. Don’t scale the logo unproportionately 6. Don’t make alterations, additionsor substitutions to the letters and or colors contained in the logo 1 2 3 5 6 7 4 7. Don’t use the logo diagonally Perion brand book 2014 A D R A F T V E R SI O sub brands N Perion brand book 2014 v codefuel Sub brands Perion brand book 2014 Sub brands Perion brand book 2014 v color type face color purple crimson black white PMS 259 C PMS 235 C BLACK -- CMYK 69, 100, 1, 5 RGB 110, 38, 123 Web #71277a CMYK 20, 100, 9, 42 RGB 131 ,0, 85 Web #830055 CMYK 0, 0, 0, 100 RGB 0, 0, 0 Web #000000 CMYK 0, 0, 0, 0 RGB 255, 255, 255 Web FFFFFF These are our Perion codefuel logo colors. Our colors are what gives us our personality. These make up our core color palette for the apps sub brand. Perion brand book 2014 A logo white background The Perion codefuel logo works as a unit. It should never be used without the Perion word. From a certain size the color scheme becomes a monotone color to improve readability. large sized logo 2 color logo ( Minimum 18pt, 6.5mm, 25 px) small sized logo 1 color logo ( Maximum 18pt, 6.5mm, 25 px) Perion brand book 2014 v logo black background The Perion codefuel logo works as a unit. It should never be used without the Perion word. From a certain size the color scheme becomes a monotone color to improve readability. large sized logo 2 color logo ( Minimum 40pt ) small sized logo 1 color logo ( Maximum 40pt ) Perion brand book 2014 v color background color purple crimson Gradient PMS 259 C PMS 235 C GRADIENT CMYK 69, 100, 1, 5 RGB 110, 38, 123 Web #71277a CMYK 20, 100, 9, 42 RGB 131 ,0, 85 Web #830055 LINEAR 45% ANGLE These are our Perion codefuel logo colors. Our colors are what gives us our personality. These make up our core color palette for the apps sub brand. Perion brand book 2014 A logo gradient background The Perion codefuel logo works as a unit. It should never be used without the Perion word. From a certain size the color scheme becomes a monotone color to improve readability. large sized logo 1 color logo ( all sizes ) small sized logo 1 color logo ( all sizes ) Perion brand book 2014 v typography Corporate typefaces Klinic Slab Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ The perion codefuel logo consissts 2 typefaces: Colfax regular Colfax Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ Perion brand book 2014 A shape Perion apps basic shape outline Fill These are our Perion codefuel logo colors. Our colors are what gives us our personality. These make up our core color palette for the apps sub brand. Perion brand book 2014 A texture shape on background gradient Perion brand book 2014 v Perion brand book 2014 A Sub brands Perion brand book 2014 v Sub brands lightspeed Perion brand book 2014 v color type face color red orange black white PMS 1945C PMS 151 C BLACK -- CMYK 0, 95, 88, 43 RGB 152, 26, 24 Web #981a18 CMYK 0, 66, 100, 0 RGB 244, 119, 32 Web #f47720 CMYK 0, 0, 0, 100 RGB 0, 0, 0 Web #000000 CMYK 0, 0, 0, 0 RGB 255, 255, 255 Web FFFFFF These are our Perion Lightspeed logo colors. Our colors are what gives us our personality. These make up our core color palette for the apps sub brand. Perion brand book 2014 A logo white background The Perion lightspeed logo works as a unit. It should never be used without the main logo of Perion. From a certain size the color scheme becomes a monotone color to improve readability. lightspeed large sized logo 2 color logo ( Minimum 18pt, 6.5mm, 25 px) small sized logo 1 color logo ( Maximum 18pt, 6.5mm, 25 px) Perion brand book 2014 v logo black background The Perion lightspeed logo works as a unit. It should never be used without the Perion word. From a certain size the color scheme becomes a monotone color to improve readability. lightspeed large sized logo 2 color logo ( Minimum 18pt, 6.5mm, 25 px) small sized logo lightspeed 1 color logo ( Maximum 18pt, 6.5mm, 25 px) Perion brand book 2014 v color background color red orange Gradient PMS 1945C PMS 151 C GRADIENT CMYK 0, 95, 88, 43 RGB 152, 26, 24 Web #981a18 CMYK 0, 66, 100, 0 RGB 244, 119, 32 Web #f47720 LINEAR 45% ANGLE These are our Perion lightspeed logo colors. Our colors are what gives us our personality. These make up our core color palette for the apps sub brand. Perion brand book 2014 A logo gradient background The Perion lightspeed logo works as a unit. It should never be used without the Perion word. From a certain size the color scheme becomes a monotone color to improve readability. lightspeed large sized logo 2 color logo ( Minimum 18pt, 6.5mm, 25 px) small sized logo lightspeed 1 color logo ( Maximum 18pt, 6.5mm, 25 px) Perion brand book 2014 v typography Corporate typefaces Klinic Slab Book The perion lightspeed logo consissts 2 typefaces: lightspeed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ Colfax regular Colfax Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ Perion brand book 2014 A shape Perion lightspeed basic shape outline Fill These are our Perion lightspeed logo colors. Our colors are what gives us our personality. These make up our core color palette for the apps sub brand. Perion brand book 2014 A texture shape on background solid Perion brand book 2014 v John Doe 2.4.2014 [email protected] www.perion.com v www.perion.com v Thank You www.perion.com v John Doe 2.4.2014 [email protected] www.perion.com v www.perion.com v Thank You www.perion.com v lightspeed John Doe 2.4.2014 [email protected] www.lightspeed.com v lightspeed www.perion.com v Thank You www.perion.com v codefuel John Doe 2.4.2014 [email protected] www.codefuel.com v codefuel www.codefuel.com v Thank You www.codefuel.com v John Doe 2.4.2014 [email protected] www.perion.com v Basic grid on A4 This is the main title carrying your message Image sub title atem as volent que porerro molorernat odignihicae eossimus, ut apelit, sitatio ressitenimil illa simaior iuntessus aut harionse sequi isqui aut as arum harum eum corum. solid color Perion brand book 2014 gradient \ opacity v stationary Perion codefuel business cards specification Full Name Text size: 8.5 pt Font: Colfax Medium Title Text size: 6.5 pt Font: Colfax regular Leading: 10 pt Body Text size: 6 pt Font: Colfax regular Leading: First row: 21.5 pt First row: 8.5 pt First row: 8 pt 9 Centimeters codefuel John Doe Title 5 Centimeters m t e + 972.52.123.4567 + 972.73.123.4567 [email protected] perion.com front Side Perion brand book 2014 back Side A stationary Perion lightspeed business cards specification Full Name Text size: 8.5 pt Font: Colfax Medium Title Text size: 6.5 pt Font: Colfax regular Leading: 10 pt Body Text size: 6 pt Font: Colfax regular Leading: First row: 21.5 pt First row: 8.5 pt First row: 8 pt 9 Centimeters lightspeed John Doe Title 5 Centimeters m t e + 972.52.123.4567 + 972.73.123.4567 [email protected] perion.com front Side Perion brand book 2014 back Side A stationary Perion business cards specification Full Name Text size: 8.5 pt Font: Colfax Medium Title Text size: 6.5 pt Font: Colfax regular Leading: 10 pt Body Text size: 6 pt Font: Colfax regular Leading: First row: 21.5 pt First row: 8.5 pt First row: 8 pt 9 Centimeters John Doe Title 5 Centimeters m t e + 972.52.123.4567 + 972.73.123.4567 [email protected] perion.com front Side Perion brand book 2014 back Side A stationary Perion brochure 25 Centimeters Join a winning team! Atem as volent que porerro molorernat odignihicae eossimus, ut apelit, sitatio ressitenimil illa simaior. www.perion.com 13 Centimeters Perion brand book 2014 stationary Perion envelope specification Logo Text size: 21 pt Font: Simens slab black + Colfax Medium Body Text size: 8 pt Font: Colfax Medium + Colfax regular Leading: 10 pt 11 Centimeters www.perion.com 4 Hanechoshet st. Tel Aviv Israel 23 Centimeters A mail signature Perion mail signature specification Full Name Text size: 9 pt Font: Simens slab black Body Text size: 7 pt Font: Colfax regular Leading: 10 pt John Doe Title + 972-3-1234567 + 972-3-1234567 www.perion.com A mail signature Perion codefuel specification Full Name Text size: 9 pt Font: Simens slab black Body Text size: 7 pt Font: Colfax regular Leading: 10 pt John Doe Title codefuel + 972-3-1234567 + 972-3-1234567 www.perion.com A mail signature Perion lightspeed specification Full Name Text size: 9 pt Font: Simens slab black Body Text size: 7 pt Font: Colfax regular Leading: 10 pt John Doe Title lightspeed + 972-3-1234567 + 972-3-1234567 www.perion.com A giveaways Perion brand hat Black A giveaways Perion brand hat white A giveaways Perion brand and sub brand specification Full Name Text size: 9 pt Font: Simens slab black Body Text size: 7 pt Font: Colfax regular Leading: 10 pt A giveaways Perion notebook black edition A giveaways Perion lightspeed notebook white edition A giveaways Perion codefuel notebook white edition A interior Use Perion wall sign A exterior use Perion building sign A thank you Credits Art director: Art director: Art director: Art director: Perion brand book 2014 v
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