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POST SHOW REPORT
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Organization and Promotion
Media Partners
THE EVENT
Salão Duas Rodas is a commercial and technical reference, where the main
product launches and innovations in the two-wheel sector can be found.
This is a channel that generates business, providing a fun show to the end
public as well as naturally fostering the fascination that two-wheeled vehicles
in all that already do or want to be part of that universe.
About the 2013 Edition
Record number of visitors, test rides, brand new attractions, debuting brands and special launches
contributed to the event reaching the most positive numbers of any edition.
There were 261.352 visitors to the Anhembi Expo Pavilion from October 8th to 13th, 2013 – 6.000 more
than in 2011 – and they all left with a new idea of the world of motorcycles. Both Reed Exhibitions
Alcantara Machado, the event's organizer, and the exhibitors themselves went above and beyond so that
the public could have a unique experience when visiting Salão Duas Rodas 2013.
In total, 516 motorcycles were displayed, capable of appealing to the tastes of the most demanding fans.
Another positive indicator was the advance sale of tickets, which was 30% higher than the last edition.
This movement is evidence of the growth in the two wheel market, whether in the professionalization of
the sector or in the growth in vehicles and in the entire chain related to the sector.
According to BMW, the most notable aspect was the constant flow of visitors, unlike in other editions,
when the first days were the least busy. Honda launched three models from its new 500cc line at the
Salão Duas Rodas and also sensed the greater impact of visitors. According to Claudia Canazza, Moto
Honda's Marketing Manager, "We were happy with the daily average of visits and made some interesting
contacts during each day of the event, which should turn into good business deals in upcoming months."
Main Brands In Attendance
Some Insights
According to BMW, what caught our attention was the constant stream of visitors,
unlike other editions of the early days when they were less busy.
Honda launched three models in the Hall that makes up its new line 500cc and also
felt the greatest impact of visitation, "we were pleased with the average daily visits,
and perform interesting contacts in all-day event, which must be converted into
good business in coming months, "said Claudia Canazza, Marketing Manager of
Honda.
"Whether inside or outside, visitors received a high quality immersion in the world of motorcycles. The exhibitors were also very
impressed with the amount and quality of visitors at their stands. We worked hard to bring all of these new things to the event
and the result exceeded our expectations. We have already begun to work to bring an even more fantastic Salão Duas Rodas
to the public in 2015," said Rodrigo Rumi, Director of the Automotive Portfolio for Reed Exhibitions Alcantara Machado.
Harley-Davidson introduced its 2014 line of motorcycles and, although this was not the brand's main goal, it
carried out business during the Salão Duas Rodas. "We prepared a motorcycle sales space at our stand
and had sales of 50 units. Not to mention the new contacts that end up resulting in business over the next
few months," says Longino Morawski, Commercial Managing Director of Harley-Davidson Brazil.
SCHEDULED VISITS – HARLEY CONVOY
The event welcomed the Harley-Davidson convoy, which this year included the participation
of over 700 motorcyclists and brand enthusiasts.
ATTRACTIONS
The program at the “Sambódromo do Anhembi” was very intense. For the first time, a stage of the Brazilian
Freestyle Championship and an international freestyle challenge were held. Brazilian Marcelo Simões won
the championship stage and Wiley Fullmer of the USA was the challenge winner. In addition, visitors were
able to drive a high cc motorcycle at the event for the first time
JORGE NEGRETTI
Racer Jorge Negretti left the celebration of his 30 year long career to the event, with a never before seen
performance that featured special effects and new moves.
SCHEDULED VISITS – YAMAHA CONVOY
The event welcomed the Yamaha convoy, which this year included the
participation of over 100 motorcyclists and brand enthusiasts.
INDOOR AREA ATTRACTIONS
Kid Cross
The track was pure fun, with two mini-motorcycles and a
four-wheeler that conveyed to the participants what it
feels like to be a little big champ.
Moto Spin 360º Simulator
In this space, created by Grupo Ipiranga, visitors were able to feel
the thrill of a 360° loop, at approximately 5 meters off the ground.
It used the same principle as an amusement park roller coaster.
The 125 cc motorcycle was attached to a rectangular steel
structure so that the participant could do a spin without the risk of
falling.
FREESTYLE JUMP
This simulator was developed so
that anyone can do a totally safe
super jump.
INTERACTIVE ACTIVITY
- Life-sized board game with a Q&A
on safety, geared towards the
Salão Duas Rodas visiting public.
- A treasure hunt was held on
alternating hours, with Awards
being given to the winner of the
round and freebies to the other
participants
SPECIAL PARTICIPATION
TARSO MARQUES CONCEPT – Super Bikes Expo
Former Formula 1 racecar driver Tarso Marques hosted an expo at Salão Duas Rodas of bikes that he had stylized and
customized. At the space, visitors were able to see Harley-Davidson and Triumph motorcycles, as well as a Honda 500
stylized in honor of racecar driver Ayrton Senna.
EXHIBITS
FMC, A Salão Duas Rodas sponsor, created a common area as a meeting place for
motorcyclists and motorcycle clubs. An exhibit of over 15 exotic vehicles was held next to this
area.
EQUIPE FORÇA E AÇÃO
(STRENGTH AND ACTION TEAM)
There were daily shows in the Honda Test Ride area. During the breaks, the members of the
Força e Ação team were available to the public for autographs and pictures at their stand. Visitors
were also able to sit on a raised motorcycle bolted to the ground at the stand, giving them the
feeling of riding a bike at 90 degrees.
TEST RIDE
HONDA | YAMAHA | KEEWAY | DUCATI
EXHIBITOR PROFILE
93% exhibitor satisfaction
86% intend to return in 2015
AIM IN PARTICIPATING
Prospect for new customers
Build relations with customers
Promote my brand
Launch a new product
Generate prospective sales
Launch a new product
Carry out branding
Find information about
Find commercial representatives
Educate the market
Make direct sales
Do business with other
Enter a new market
Others
87%
76%
58%
54%
49%
44%
42%
41%
33%
32%
29%
24%
17%
2%
SATISFACTION / GOALS
19%
Completely Satisfied
48%
Very Satisfied
Somewhat Satisfied
Dissatisfied
Very Dissatisfied
29%
5%
0%
VISITOR PROFILE
90% visitor satisfaction
95% intend to return in 2015
CONSUMER AGE
20%
18 to 24
19%
25 to 29
31%
30 to 39
18%
40 to 49
10%
50 to 59
60 or older
2%
CONSUMER
Up to BRL 678 (up to one minimum monthly salary)
From BRL 679 to BRL 2,043 (more than 1 to 3 minimum monthly salaries)
From BRL 2,043 to BRL 3,390 (more than 3 to 5 minimum monthly salaries)
From BRL 3,391 to BRL 6,780 (more than 5 to 10 minimum monthly salaries)
From BRL 6,781 to BRL10,170 (more than 10 to 15 minimum monthly salaries)
From BRL 10,171 to BRL 13,560 (more than 15 to 20 minimum monthly salaries)
From BRL 13,561 to BRL 16,950 (more than 20 to 25 minimum monthly salaries)
BRL 16,951 or higher (more than 25 minimum monthly salaries)
Preferred not to answer
Men
Women
CONSUMER / EDUCATION
University Degree
36%
High School
32%
Some University
18%
Graduate Degree
Middle School
Elementary School
10%
4%
1%
RELATIONSHIP WITH MOTORCYCLES
Of the 69% that have motorcycles, 47% said that “Motorcycles
are my passion” and 61% had visited the event before.
Do you intend to buy a motorcycle?
I love motorcycles
I love motorcycles, but I have other
interests as well.
Yes
No
Do you have a motorcycle?
I like them, but they aren’t
super important to me
They are part of my job
I don’t care much
Yes
No
They are not at all
important to me
MARKETING CAMPAIGN
Equal to an investment of
BRL 27,191,780.84
Print media = 18,488,004 marketing impacts;
Radio = 30,298,831 impacts;
TV = Over 34,000,000 impacts;
Elemídia Elevator Media = Over 3,872,000 Impacts Generated.
Television
PARTIAL RESULTS – FACEBOOK/TWITTER
+ 124,000 THOUSAND FANS
MKT CAMPAIGN – OUT OF HOME/ METRO
Ana Rosa Metro Station
Bresser Metro Station
Panels displayed on the red, blue and green metro lines
MKT CAMPAIGN – OUT OF HOME/ BILLBOARD
Guarulhos
Mogi das Cruzes
Billboards spread throughout cities in the Greater São Paulo Metro Region
MKT CAMPAIGN – BLITZ
Blitz actions in bars and
restaurants and at motorcycle
club meetings in partnership
with Metropolitana radio
MKT CAMPAIGN – MOTORCYCLE DIARY
The Salão Duas Rodas flag was
flown at every stadium that will
host the 2014 World Cup.
The Blog was fed with trip details,
pictures, videos, motorcycles being
ridden in every state and the
"arrival" at Salão Duas Rodas.
SPONTANEOUS MEDIA
Print Media: 220 placements;
Online media: 1080 placements;
Electronic Media: 72 placements.
Total: 1372 placements / BRL 9,238,368.854
Don't miss Salão Duas Rodas 2015
Reserve your space now:
Gustavo Binardi | International Sales Manager
E-mail: [email protected] | 55 11 3060-4710
Luciene Bueno | International Sales Coordinator
E-mail:[email protected] | 55 11 3060-4912
Mei Liao| Customer Service Assistant
E-mail: [email protected] | 55 11 3060-4863