RITZ BITS “Snack like a Champion”

RITZ BITS “Snack like a Champion”
SCRIPT
Synopsis: We interview an outgoing Team-Mother in her own kitchen as she explains how Pear Up facilitated her search
for sponsorship by connecting her with Ritz Bits. We have her discuss how helpful Ritz Bits have been with the local youth
soccer organization and how not only did Ritz Bits provide sponsorship but they also provided a perfect snack for the
team.
Throughout the spot we cut between her interview and b-roll of her preparing snacks while also including key branding
moments that support her interview content.
TIME
VISUALS
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0 – 1:00 minute
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Time Lapse photography
Shots of soccer practice
(some slow motion here)
Children playing and having
fun as parents wrangle
them up after practice
Show Team Mom
discovering Pear Up online
(motion graphics of
PearUp.com via
screenshots)
Possible sound bite from
the Soccer Coach
Interview of our Team Mom
INTERVIEW/V.O. CONTENT
I.
Introduction – preliminary talk about the difficulties of
running a children’s soccer team with a busy work
schedule and trying to find snacks for every game
II.
How did you find Pear Up and how did they contribute to
your team’s sponsorship?
III.
What happened next?
THEJEANMICHEL STUDIO
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1:00 – 2:00 minutes
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2:00 – 3:00 minutes
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Team Mother with other
mothers collaborating on
various Ritz Bits recipes in
the kitchen (branding shots
showing variety of recipes)
Shots of children running
into the kitchen after
practice hungry for snacks
Interview of our Team Mom
Possible interview of a
group of outgoing children in
the yard
Time lapse photography
Shots of the team during a
game
Shots of Ritz Bits logo on
jerseys
Shots of the mothers
delivering snacks during
half time
We show the team winning
and high-fiving
Wrap up with a sound bite
from the Soccer Coach
Wrap up with our Team
Mom
Show Team Mom in the
stands with other Mothers
branding the scene with Ritz
Bits
I.
What role has Ritz Bits played in this year’s youth soccer
season? (sponsorship + a perfect snack for young
athletes)
II.
How has Ritz Bits added value to this year’s season?
III.
Sound bites from children talking about how much they
love the Ritz Bits snacks
I.
The coach talks about how great Ritz Bits have been
integral to the youth soccer organization and their winning
season
II.
The Team Mom talks about how easy Ritz Bits has made
her job this year and how perfect the partnership between
Ritz Bits and the youth soccer league has been
III.
Not only did they get great sponsorship, they got a great
snack too, so it’s a win-win!
IV.
Couldn’t of done it without Pear Up and Ritz Bits
THEJEANMICHEL STUDIO
Team Mom
We will choose a Team Mom who is engaging and outgoing and excited to be apart of her children’s youth soccer
organization, she will be a multitasking, busy mom that enjoys taking on the challenge of organizing a youth soccer team.
Children: Any children we use in the cut will also be outgoing, excited and have a commercial feel to them.
We will spend time with the soccer team and with the parents in order to generate a good working relationship before we
dive into the project.
Why the Jean Michel Studio?
With this studio’s ability to direct, shoot and edit engaging and exciting visual content, we also understand people and
have the ability to relate to all types of individuals. We enjoy learning about the stories of other people and sharing them.
For this spot we will draw the audience in with a behind-the-scenes styled approach but also incorporate strong branding
moments that will be supported by our dynamic, engaging and relatable team mom.
THEJEANMICHEL STUDIO