DTV Material Tech Requirements v5.3 2016

Transcription

ADVERTISING MATERIALS TECHNICAL SPECIFICATIONS
General Notes & Conditions
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As part of the Advertising Purchase Order Terms and Conditions, the ADVERTISER assumes
responsibility to deliver all materials necessary for the broadcast and / or publication of advertising,
such as videos and other print art forms to DIRECTV in due time, as specified in both the Terms and
Conditions Agreement and this document.
DIRECTV will evaluate the quality of the materials provided and determine if it meets a minimum
quality standard for broadcasting, printing or web publication. If commercial material does not
conform to standards, client has 12 hours to submit revised material and maintain time-to-air.
DIRECTV will not substantially edit materials received
All materials must be identified with:
o Customer Name
o Material Name
o Material Version
o Duration
o Local or Panregional (disclaimer needed)
o All graphics pieces to be transmitted from Venezuela require RIF number
Disclaimers
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Any material that applies only to local advertising should include a disclaimer: “Advertising valid for
(country)”. DIRECTV may add the disclaimer if not included, but the time-to-air can be affected by
two days if this change is needed.
Please alert your sales account executive when materials delivered.
Material Delivery Method & Deadline
All commercial materials should be uploaded to the DIRECTV Online Media Center at least 96 hours prior
to airtime for videos, 10 days for Web1 and on-air Secondary Elements, 25 days for Magazine.
Online Site: http://directv.oxobox.tv
For help with your account, write to [email protected]
For transcoding and transfer of video from
tape/disk, DIRECTV secured OXO discount rates
of US$20 (SD) and US$30 (HD). Please send
materials to:
OXOBOX
Manuela Pedraza 2174 C1429CCF
Buenos Aires, Argentina.
Tel. +5411 4511-3380/81/82 - [email protected]
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Alternate deadlines in effect for third-party Web sites. See details below.
Advertising Materials Technical Specifications. V5.3 - 2016
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Video Format Specifications
Audio –Video Specs
Video Format:
High Definition
Quicktime
VEN: Also AVI
Low Def
Overall Bit Rate Mode:
Variable
Variable
File Extension:
Format:
.mov
Apple ProRes
VEN: Also DVCPro, 422
(HQ) and H264
.mov
Apple ProRes/ Blackmagic
RGB
Format Profile:
Bit Rate Mode:
High
Variable
High
Variable
Resolution Width:
Resolution Height:
1920 Pixels
1080 Pixels
720 Pixels
480 Pixels
1920 Pixels
1080 Pixels
720 Pixels
576 / 480 Pixels
Display Aspect Ratio:
16:9
4:3
16:9
4:3
Frame Rate Mode:
Constant
Constant
Frame Rate:
29.970 fps
25 / 29,970 fps*
Standard:
NTSC
PAL/NTSC*
Color Space:
YUV
YUV
Chroma Subsampling:
Scan Type:
4:2:2
Interlaced
4:2:2
Progressive
Progressive / Interlaced**
Scan Order
Bottom Field First
VEN: Interlaced
Progressive
Progressive / Bottom Field First
Audio
ID: 2, -20DB/-24LKFS
ID: 2, -20DB/-24LKFS
Format:
PCM
PCM
Format Set, Endianness:
Little
Little
Bit Rate Mode:
Channel(s):
Constant
2 Channels
Constant
2 Channels
Channel Positions:
Sampling Rate:
Front: L R
48.0 KHz
Front: L R
48.0 KHz
Bit Depth:
24 Bit
24 Bit
VEN: Interlaced
PAL HD
Quicktime
PAL SD
NOTES:
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PAL format not accepted in Ecuador
“Standard Definition” commercial material format must comply with 6:9 format - 9 panoramic, inclusive of all
text included within the 4:3 protection area.
* All the materials must be sent in the original format (25 / 29.970 fps) without frame rate and format standard
conversion.
* All the materials must be sent in the original format (PAL (625 lines) or NTSC (525 lines)) without frame rate
and format standard conversion.
** If the original material is in interlaced Scan order must be Bottom field first.
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Notes:
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Golf Channel materials may be in a 16:9 ratio, but the image content should fit within a 4:3 area to allow proper
visibility when the channel is distributed by SD cable operators.
All materials for channels OnDIRECTV and Food Network must be delivered in High Definition
Secondary Element Specifications
DIRECTV offers the following types of secondary elements (non standard video spots) opportunities:
1.
2.
3.
4.
5.
A Sponsorship Billboard is used to open and close (presentación y despedida) a particular
program and/or event. The Sponsorship billboard will open with “This program is brought to you by”
followed by the Advertiser Logo a Slogan. The duration of a Sponsorship Billboard will range
between three (3) to five (5) seconds in length.
Tune-In Promo Sponsorship is used to invite audience to “tune-in” into a particular program
and/or event. The Advertiser Logo a Slogan will be utilized within the content of the promotional
material. The duration of Tune-In Promo Sponsorship will consist of (5) seconds.
Lower Third Sponsorship is used when advertiser logo and slogan (voiceover and text) are
inserted on the “Lower Third” portion of a program screen reserved for textual and static visual
content.
Sport Event Countdown Clock Sponsorship production inserts Advertiser Logo in a portion of
a program screen reserved for textual and static visual content.
Product Mentions/Interaction and/or Product Placement are divided into three (3)
categories. These offerings vary and are dependent of AdSales negotiation per prior approval.
a. Category 1 – Duration: 20 seconds – Text, Product Description.
b. Category 2 – Duration: 20 seconds – Text, Product Description inclusive of Product
Placement On-Set.
c. Category 3 – Duration: 20 seconds – Text, Host interacting with product in program/event.
Requirements
1 & 2. Billboard and Tune-in Promo Sponsorships
Client must deliver the following materials up to 10 working days prior to airtime
1.
2.
Advertiser Logo
Advertiser Slogan - should be three (3) to six (6) words
Examples:
1.
2.
3.
4.
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Rexona - “No Te Abandona”
Coca Cola – “La Chispa de la Vida”
Nike – “Just Do It”
Toyota – “Vallamos Juntos”
Please confirm that your Advertiser Slogan voiceover script marks proper pronunciation and accents
characters to ensure that our Voice Talent pronounces your Advertiser Slogan correctly.
Advertiser Logo material must comply with DIRECTV Standard Requirements (see table below).
Format: High definition (1920 x 1080) images in NTSC 4:3 ratio saved as .jpg or .tga files
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3. Lower Third Sponsorship
1.
2.
3.
Advertiser Logo
Advertiser Slogan, Voiceover Script
Advertiser Slogan, Text
Composed of no more than
31 characters (including spaces)
General Conditions:
• Delivery of all materials no later than 10 days prior to airing date
• DIRECTV will be responsible for producing the final element for airing
• The images must have at least 300 DPI resolution
• Videos must have a .mov extension and no more than 5 second duration
• The phrase must be no longer than 31 characters (includingspaces)
• Text: Client slogan
Zócalo 1 (Standard Version)
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Two windows
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RightWindow:282x115pixelsLogo/Clientphoto
LeftWindow:790x115pixelsClientSlogan(nomorethan31characters,includingspaces)
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Zócalo 2 (Premium Version)
Clients to provide two images with look&feel and phrase.
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Two Windows
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RightWindow:282x115pixelsLogo/Clientphoto
LeftWindow:790x115pixelsLogo/Clientphoto
Full size
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1093x133pixels/Logo/Clientphoto
Zócalo 3 (Premium Animated Version)
Clients to provide materials as:
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Totalanimationsizeof790x115pixels
Movieinformat.mov,.wmv;.tga,.png;.jpg,.tif
Maximumanimationduration:5seconds
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4. Sport Event Countdown Clock Sponsorship
1.
Advertiser Logo
5. Product Mentions Sponsorship
1.
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Advertiser Text Script, Product Concept Reference
Advertiser Text Script can only be twenty (20) seconds long (Advertiser Concept Reference).
DIRECTV and/or Broadcasting Channel will not read Advertiser Text Script verbatim.
For approximately twenty (20) seconds, the Host/Anchor will use Advertiser Text Script as a reference in
order to integrate Product Mention as part of the natural flow of the program.
Billboard & Tune-In Sponsorships
Lower Third Sponsorships
Countdown Clock
Logo Materials
Not Animated
Animated
Not Animated
Not Animated
FILE:
.jpg /.air / .eps
.mov (Quick Time with
Alfa Channel) / .avi
Animated
.jpg /.air / .eps
CODEC:
H264 .MOV
SIZE:
1280 x 720px
(16:9)
4:3
1280 x 720px (16:9)
TEXT SIZE:
3-6 words
28 characters
28 characters
MAX WEIGHT:
1920 x 214px
500 Kb to 1 Gb
MAX DURATION:
5”
COLOR FORMAT:
RGB
TV CONDITION:
HD – NTSC
FORMAT
CONDITION:
Chroma Key
10”
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VOICE OVER:
Text of 5” Slogan
Notes:
For each material, please indicate:
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Title of the campaign as you wish to see in every report, including ratings
Identification of client name and brand (including notes on pronunciation)
Duration
Version
Description of the product
It is important to send a contract/order along or in anticipation of sending any material, otherwise there is no
way of identifying the materials and they may be lost.
For Golf Channel
The technical specifications for the Golf Channel are different than other channels:
Billboard & Tune-In Sponsorships
Lower Third Sponsorships
Logo Materials
Static without audio
Static without audio
Animated without Audio
FILE:
.jpg / .tga
.tga
.mov (no compression)
SIZE:
1920x1080px (16:9)
1920x214px (16:9)
1920x214px (16:9)
TEXT SIZE:
3-6 words
MAX DURATION:
5”
COLOR FORMAT:
RGB
TV CONDITION:
HD – NTSC
FORMAT CONDITION:
Chroma Key
Mentions
These are allowed in the transmission of live events and in some programs, such as Diario Golf.
NOTE:
• The lower third graphics must be contained within the 4:3 area of the screen, as the signal will also
be made available to SD transmissions by other cable operators.
• Clients interested in producing materials must provide necessary images so that our production team
can issue a production quote and TYC can invoice it at the end of the month
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Access Magazine Specifications
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Zone Magazine (Puerto Rico) Specifications
Sizes&
NO&Bleed&
With&Bleed&
Full&Page!!
5.25”!x!!8.5”!
5.5”!x!8.75”!
½&page&(horizontal)!
5.25!”!x!!4.25“!
5.5”!x!4.5”!
½&page&(ver<cal)&
2.625”!!x!!8.5”&
2.875”!x!8.75”!
Spread&
10.5”!x!8.5”!
10.75”!x!8.75”!
Horizontal&banner&equivalent&
to&a&1/3&of&page&
5.25”!x!2.125”!
5.5”!x!2.375”!
Horizontal&banner&spread&
10.5”!x!2.125”!
10.75”!x!2.375”!
Bleed:
Safety margin:
Resolution:
File Types:
Platforms:
.125”
.25”
300 dpi CMYK
Photoshop(.eps) (.tif)
Adobe Illustrator (.eps)(.ai)
Mac / PC
Important:
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Fonts must be either converted to curves or made available along with archives
The bleed must be respected
All advertising information such as addresses, logos, etc. must be at least .25” from
the border
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Web Specifications
DIRECTV SPORTS.NET
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Ad Placements
728x90 Standard Banner
Pre-roll Video and 728x90 Video Banner
DIRECTVSport Mobile APP Ad Specs
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NOTE: All online videos should present audio levels at ID: 2, -20DB/-24LKFS
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DIRECTVSport Mobile APP Ad Placements
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GOLF CHANNEL-LA.COM
Tiempo de Entrega: 72 horas previas a la transmisión
StandardBanners
DimensionsWxH
MaxFile
Weight
AltImage
Weight
FileType
Animation/Looping
FPS
200KB
60KB
HTML5
GIF,JPG,PNG
15secondsmax.
Noloopingpermitted.
24fps
728x90
100KB
40KB
HTML5
GIF,JPG,PNG
15secondsmax.
Noloopingpermitted.
24fps
300x250
100KB
40KB
HTML5
GIF,JPG,PNG
15secondsmax.
Noloopingpermitted.
24fps
300x600
200KB
60KB
HTML5
GIF,JPG,PNG
15secondsmax.
Noloopingpermitted.
24fps
DimensionsWxH
MaxFile
Weight
Fileformat
Animation/Looping
320x50
25KB
GIF,JPG,PNG
Animatedimagefilesallowed/Within10sec
300x250
60KB
GIF,JPG,PNG
Animatedimagefilesallowed/Within10sec
*URLsmustbelinkedtoamobilewebsitemobileoptimizedforcellularphones.
1280x90
MobileWebBanners
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Conditions:
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If the banner has a link (URL), this should not be included in the Flash: in its place, include the “ClickTag”
(Further explanation below)
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Advertiser Banner will pre-roll previous to the following videos:
o “Los Mejores Tiros de la Semana”
o “Los Peores Tiros de la Semana”
o “Video de Instrucción”
Abo ut ClickTa gs:
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For AdManager to work and measure clicks correctly; it will be necessary to include within the
Flash Movie a special routine that will redirect the URL destination outside of the Flash Movie.
To activate the click trigger:
o Select options “ Act ions”
o Select the “On” > “Release”
o Select G et UR L.
o Complete the “parameters” section. Please be vigilant of “upper case and lower case”
characters.
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ESPNDEPORTES.ESPN.GO.COM
Deadlines:
BANNER AND InCONTENT - 72 hours prior to airing
PRE-ROLL - 5 days prior to airing
Conditions:
BANNERS:
The Banner is located below the main navigation menu of the site. This ad unit has a smaller width than the
pencil top ad unit, but has a larger height. The majority of pages on ESPN support the Banner unit.
FORMAT
PIXEL DIMENSIONS
728 X90
FILE WEIGHT
40KB or less
FILE TYPES
.jpg, .gif, .png, .swf, HTML5, javascript tag from approved 3rd party vendor.
.swf creative must be accompanied by a backup image.
ANIMATION
Total animation time may not exceed 20 seconds. No more than three (3) loops of animation are allowed.
VIDEO
Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB.
User-initiated video must utilize a polite download and must not exceed 2 minutes and 2MB.
Video files must include "Play", "Pause", and "Mute" functions at minimum.
Audio must be user initiated on a click.
EXPANTION
728x250 maximum expand dimensions.
500KB or less for the expantion creative independent of the above video weight allowances.
Must be user-initiated, on click.
Expand direction must downward and overlay the page content.
Homepage placements cannot roll-over to expand.
ADDITIONAL INFORMATION
Third-party creative/ad tags must have a z-index set below 999999.
728x90: http://espn.go.com/espn/mediakit/index/_/id/7235467/
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InCONTENT
The InContent is one of the most common ad units on ESPN. It is featured on most pages and is available in a
variety of sponsorship packages.
FORMAT
PIXEL DIMENSIONS
300 X 250
FILE WEIGHT
40KB or less
FILE TYPES
.jpg, .gif, .png, .swf, HTML5, javascript tag from approved 3rd party vendor.
.swf creative must be accompanied by a backup image.
ANIMATION
Total animation time may not exceed 20 seconds.
No more than three (3) loops of animation are allowed.
VIDEO
Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB.
User-initiated video must utilize a polite download and must not exceed 2 minutes and 2MB.
Video files must include "Play", "Pause", and "Mute" functions at minimum.
Audio must be user initiated on a click.
ADDITIONAL INFORMATION
Third-party creative/ad tags must have a z-index set below 999999.
300x250: http://espn.go.com/espn/mediakit/index/_/id/6684465/
PRE-ROLL
The Pre-Roll is the standard 15 or 30 second video ad that plays before ESPN.com video content.
FORMAT
PIXEL DIMENSIONS
1280 X 720
MAX FILE SIZE
100MB (For Digital Submission- unencoded assets)
DURATION
15 OR 30 Seconds
FILE SUBMISSION
All submitted files should be pre-cut to desired run time.
Slates, Countdown clocks and color bars must be removed prior to submission.
STREAM TYPE
MPEG - 2 Program Stream or Quicktime (.mov)
ASPECT RATIO
16 X 9
FRAME RATE
29.97
DELIVERY
Progressive
VIDEO BITRATE
6000kbps (.mov)
AUDIO BITRATE
192 kbps
AUDIO
AAC (.mov), FFDShow (.mpg). Volume should be normalized to - 23 dBFS.
SAMPLE RATE
48 kHz, FFShow (.mpg)
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DTV Material Tech Requirements v5.3 2016

Transcription

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