32 paperman.indd

PAPER
Paperman for
paper management
The National Magazine Company’s production director Andy Parslow is using
Paperman’s technology to improve the accuracy and efficacy of the publisher’s
paper management
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he struggles that print publications have had with
declining revenues in recent years have been well
documented. With the top line suffering, production
directors at publishing companies are under everincreasing pressure to keep costs in check.
The National Magazine Company (NatMags) is one of a
growing roster of publishers that have chosen to address
these pressures by using Paperman’s online system, based
on supply chain data collected using the Papinet standard
for recording transactions in the wood and paper industries.
NatMags, a subsidiary of Hearst, joins other big publishing
names including The Economist, Emap, Bauer and Dennis.
“We had explored some other paper management systems
that are out there,” says NatMags’ production director Andy
Parslow. “The hook for us was to get a more transparent view
of what we hold at the printers at any given time. Prior to
using Paperman we had spreadsheet tracking sheets for all
the different paper types we used.” These spreadsheets were
used to provide forecasts for volume requirements, as well as
recording deliveries and actual usage.
“All this had to be collated,” he continues. “It was accurate
to a point but not quite as accurate as it could be. Sometimes it
could take up to a week for a usage sheet to come through.”
Now that deliveries and usage data are immediately
entered by NatMags’ print suppliers, it means that any
necessary calculations can be carried out automatically. This
is the case with every one of the publisher’s print suppliers,
with the sole exception of a small operation in France that
prints only one section a month in one magazine.
Production planning sheets, which partly determine NatMags’
paper usage forecasts, can also be entered into Paperman without
the need to cross-reference spreadsheets. “We are about to start
getting the magazine controllers to enter that information into
Paperman so there will be a time saving up front,” says Parslow.
That one-week wait for a report is also becoming a thing of the
past as a result. All this is of particular benefit to Parslow since,
where other publishers might employ a small team to manage their
paper, he takes on all of the responsibilities involved himself.
Furthermore, NatMags has integrated Paperman with its
finance system – the only one of Paperman’s clients that
does so. Paperman’s John Stevens explains that NatMags’
suppliers “are sending in Papinet electronic invoices and
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Paperman is sending all financial transactions to the Hearst
financial system, called Infinium, in the US”. Thanks to this
invoicing process, “straight away there is an overhead that
has gone”, says Parslow.
He is currently seeking further opportunities to “broaden
the horizons of Paperman to other areas within the business”,
and also to increase automation. For example, Parslow hopes
to extend the system with a print module that can incorporate
print tariffs. In terms of pure paper management, his endgame
is that printers simply scan barcodes to record deliveries and
usage, thus reducing man-hours spent entering data. “As things
stand, the printers are still manually entering usage and delivery
information into the system. They are currently working with
Paperman to automate that,” he says.
Parslow is also planning greater integration with NatMags’
business management software, including an MIS. “My vision is
trying to get Paperman to talk to what we have here or vice versa,”
he comments. “As a publisher you don’t want to go out there and
spend hundreds of thousands of pounds on an SAP system.”
NatMags has been able to achieve what it has with Paperman
because there has been senior management buy-in to the strategy
that Parslow has put in place. With the potential to obtain
transparency in the publisher’s paper costs and ensure that
money is well spent, it is not too difficult to see why. As he
seems to have ambitious and innovative plans for extending the
capabilities of the technology within the business, he will hope
that this support continues.
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