Bring It On Home - Country Music Hall of Fame

ONE IN EVERY 100
AMERICAN MUSEUM
VISITS NOW OCCURS
AT THE COUNTRY
MUSIC HALL OF
FAME ® AND MUSEUM.
– According to data published by the
American Alliance of Museums
A MUSEUM ON A MISSION
Bring it on home.
3
Founded in 1967, the Country Music Hall of Fame® and Museum
is a not-for-profit educational institution that preserves and
interprets the evolving history and traditions of country music
and its cultural relatives. Functioning as a national history
museum and as an international arts organization, we are one
of the most popular museums in the United States.
Since 1987, our stewardship of the treasures we hold in trust
has earned us coveted accreditation by the American Alliance of
Museums, the national mark of distinction signifying excellence
in museum operations and impact. Our Museum is known as
“country music’s Library of Congress.”
LEGENDARY
UNRIVALED
ICONIC
ABOVE (clockwise)
Pee Wee King’s accordion; a student visits the galleries at the Country Music Hall of Fame and Museum;
students enjoy the Words & Music songwriting program.
Preserving the American
Story for All Time
THE COLLECTION
EXHIBITIONS AND EDUCATION
In collaboration with world-class artists and musicians,
outside experts, volunteers, and music industry insiders,
our staff scholars tell country music’s stories through
more than fifteen exhibitions and 600+ educational
programs annually. This effort connects audiences around
the corner and across the globe with the American story.
“I WAS 12 WHEN I LEARNED MY FIRST THREE
CHORDS ON THE GUITAR AND WROTE MY FIRST
SONG. MY LIFE CHANGED FOREVER ... MUSIC
BECAME THE WAY I TOLD MY STORIES ... FOR AS
LONG AS I CAN REMEMBER, I HAVE LOVED THE
STORYTELLING THAT DEFINES COUNTRY MUSIC, AND
I AM SO PROUD AND HONORED TO HAVE THE TAYLOR
SWIFT EDUCATION CENTER AS A PART OF THE
COUNTRY MUSIC HALL OF FAME AND MUSEUM.”
– Taylor Swift
5
Bring it on home.
Over nearly five decades, the Country Music Hall of Fame
and Museum has amassed an unduplicated collection of 2.5
million artifacts that is considered the finest and most
complete in the world. As a matter of public trust, we
accept responsibility for protecting and preserving these
invaluable relics. Interpretation through exhibits and
other educational programs chronicles music in American
life from the late 1800s to today.
The Case for Expansion
WORKING ON A BUILDING
Bring it on home.
6
Toward the end of our momentous first decade in downtown
Nashville, we realized that we had already outgrown our
archival, gallery, education, performance, and retail spaces.
At the same time, the city’s plans for a mammoth new
convention center and attendant hotel were being set
in stone.
Throughout 2010, our leadership campaigned for the
integration of an expanded Museum into the proposed
convention center campus, a once-in-a-lifetime
opportunity. To secure our position for future generations,
we earned the faith and financial support of generous
private donors and visionary public leaders.
ANCHORING THE NEW NASHVILLE
In 2014, we unveiled our 210,000-square-foot expansion at
the epicenter of the city’s core and its famed entertainment
venues. We showcased interactive and traditional galleries,
archival storage, education classrooms, retail stores, and
special event spaces. Today, Nashville’s new convention
facility, the Music City Center, sits across the street
from us, and we are connected to the recently opened
Omni Nashville Hotel. The Museum is a short block away
from Nashville’s legendary honky-tonks and next door to
Bridgestone Arena and Schermerhorn Symphony Center.
THE “IT CITY” MUSEUM
The New York Times recently named Nashville the “it city,”
and GQ magazine declared it “Nowville.” Nashville currently
claims the top “music scene” and “concert” slots in Travel +
Leisure's “America’s Favorite Cities” survey.
The Country Music Hall of Fame and Museum contributes to
these successes. As a tourist mecca, a cultural touchstone,
and a powerful economic force, it is a brilliant diamond in
our vibrant city’s crown.
$20
$15
$23,526,703
$25
$14,036,057
$16,534,545
(dollar amounts in millions)
$30
$16,514,634
EXPENSE
$21,357,502
REVENUE
$32,726,144
OPERATING REVENUE AND EXPENSE
$10
$5
2014 OPERATING INCOME
20
14
20
13
20
12
$0
2014 OPERATING EXPENSE
22% Food Services
%85 Museum &
Programming
Services
14%
Events
%11 Administration
11%
Retail
9%
Donations
5%
Hatch Show Print
2%
Other
37%
Tickets
CAPITAL CAMPAIGN GIFTS RECEIVED (as of 4/1/15)
%4
Fundraising
INCOME $84.8 MILLION
46% Government
21%
Individuals
20% Corporations
8%
Foundations
5%
Property Sale
Step Inside the New Home
of Country Music
PRESERVING AND PRESENTING TREASURES
Exhibition Space With 9,000 square feet of striking new
exhibit space, we can display hundreds of our latest
acquisitions and treasures from deep within our vaults.
Innovative spaces, such as our Visible Archive, allow
visitors to look behind the scenes as curators and
archivists prepare artifacts for exhibition.
The Collection With the lavish 46,500-square-foot
expansion of our state-of-the-art archives, the Museum’s
treasured collection can continue to grow under the
supervision of our expert team.
Hatch Show Print® Established in 1879, the Museum’s Hatch
Show Print poster shop preserves the art of traditional
letterpress printing. Relocated to our new complex, Hatch
Show Print now includes production, education, and retail
facilities, including the Carl & Connie Haley Gallery, which
showcases historic restrikes of original posters and oneof-a-kind artworks created by our master printer.
OPPOSITE PAGE (top to bottom)
The galleries at the Country Music Hall of Fame and Museum; detail of Cindy Walker’s typewriter from
the Frist Library and Archives; a printmaker sets lead and wood type blocks at Hatch Show Print.
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Bring it on home.
Now covering 350,000 square feet, the Country Music
Hall of Fame and Museum not only delivers on its
mission to preserve the history of country music, but
it also takes this commitment to another level inside
our modern and welcoming new spaces.
EDUCATING AUDIENCES
Bring it on home.
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Taylor Swift Education Center The two-story,
7,500-square-foot Taylor Swift Education
Center includes classrooms, interactive
galleries, and the BlueCross Blue Shield of
Tennessee Health Foundation Learning Lab
with built-in technology to facilitate our
distance learning programs.
ACM Gallery Showcasing the latest chapter in
the ever-evolving story of country music, the
ACM Gallery immerses guests in contemporary
music, while making connections between
past and present stars.
Dinah & Fred Gretsch Family Gallery This
interactive space provides the ideal, drop-in
learning experience for youth and families.
Featuring a 40-foot guitar, replica tour bus,
songwriting stations, recording booths, and
dozens of technology-enhanced activities,
guests leave the Gallery qualified as
“Certified Country.”
FORGING A NEW PATH
Jerry & Ernie Williams Grand Lobby Making
the Museum accessible from Fifth Avenue
South through the Frist Foundation Entrance
and serving as the connector between
the Museum’s 2001 building, its recent
expansion, and the Omni Nashville Hotel, the
Jerry & Ernie Williams Grand Lobby features
the Rowling Family Grand Staircase.
Linda & Mike Curb Terrace Offering access
to Circa, the Museum Store, and Bajo Sexto
Taco, a casual restaurant and joint venture
between private investors and the Museum,
the Linda & Mike Curb Terrace invites guests
to relax and enjoy the hustle and bustle of
Fifth Avenue South.
ON THIS PAGE (top to bottom)
Taylor Swift and students at the grand opening of the Taylor Swift
Education Center; artifacts in the ACM Gallery; patrons in the Dinah &
Fred Gretsch Family Gallery; the Jerry & Ernie Williams Grand Lobby.
SITTING IN THE CATBIRD SEAT
The Event Hall With breathtaking views of the Nashville skyline,
the 10,000-square-foot Event Hall offers a unique and spectacular
look at a city literally built on dreams. The Hall connects to the
outdoor Carlton Terrace, City National Bank Private Dining Room,
HCA Lobby, Dugas Family Foundation Donor Lounge, and more.
SETTING THE STAGE
CMA Theater The unique 776-seat CMA Theater is in demand as a forum
for live music and hospitality, including the Opry Entertainment
Group and CMA boxes. Featured on Jimmy Kimmel Live and American
Idol, the CMA Theater has risen to national prominence.
ABOVE (clockwise from top)
The CMA Theater; Event Hall; Linda & Mike Curb Terrace.
Serving Our Community and
Exceeding Our Wildest Dreams
2014 BY THE NUMBERS
By December 2014—eight short months since the expanded
Country Music Hall of Fame and Museum opened to the public—
the Museum recorded a record- and projection-smashing year.
VISITORS
VOLUNTEERS
970,991 visitors welcomed, a 45%
increase in visits over 2013.
151 volunteers and 46 interns
contributed 16,620 hours of
service in 2014.
VISITORS
HOURS
EVENTS
900 events hosted, including the
National Governors Association
and an American Idol interview
with Keith Urban.
$374,781 is the value of their
service, according to Independent
Sector's research.
VALUED AT
EVENTS
COMMUNICATIONS
8,667 news stories, with a total audience/circulation
of 344 million, featured the Museum, including
key coverage by Good Morning America, MONEY,
The New York Times, Rolling Stone, USA Today,
The Wall Street Journal, and many others.
NEWS
STORIES
EDUCATIONAL PROGRAMS
159,788 guests engaged in hands-on, educational
activities developed in the Taylor Swift
Education Center, Historic RCA Studio B, and
Hatch Show Print—from school tours, of which
90% of students are Tennesseans, to public
programs and interactive activities that
serve broader audiences. In total, 684 unique
educational programs were presented.
EXHIBITIONS
GUESTS ENGAGED IN
EDUCATIONAL
ACTIVITIES
EXHIBITIONS
CURATED
15 exhibitions were curated,
featuring artists such as DeFord
Bailey, Glen Campbell, Reba
McEntire, Merle Haggard, Alan
Jackson, Miranda Lambert, Buck
Owens, Kenny Rogers, and Hank
Snow, a 47% increase over 2013.
ECONOMIC IMPACT OF THE MUSEUM’S 2014 DIRECT EXPENDITURES
Estimated using the Americans for the Arts' Arts & Economic Prosperity IV Calculator.
$59,100,000
Received by our local and state
governments (e.g., license fees, taxes)
as a result of direct expenditures made
by the Museum and its audiences.
1,799
The economic impact of the Museum’s
$34.2 million + its audience’s
$24.9 million in direct expenditures.
$5,900,000
Full-time equivalent (FTE) jobs in Middle
Tennessee supported by the Museum
and its audience’s direct expenditures.
“LIKE THE MUSICAL ART FORM CELEBRATED
IN OUR HALLOWED HALLS, THE COUNTRY
MUSIC HALL OF FAME AND MUSEUM REMAINS
IN CONSTANT PURSUIT OF THE AMERICAN
DREAM. WE NOT ONLY PRESERVE AND SHARE
THE STORIES, MUSIC, CULTURE, AND LIVES OF
WORKING-CLASS AMERICAN MEN AND WOMEN,
WE COUNT OURSELVES AMONG THEIR RANKS.
WE ACCEPT RISK, WORK HARD, AND DELIVER
RESULTS. JOIN US IN OUR IMPORTANT EFFORT
TO SAFEGUARD THIS LEGACY.”
– Steve Turner,
Chairman of the Board of Trustees,
Country Music Hall of Fame and Museum
“CMA IS EXTREMELY PROUD OF OUR
LEADERSHIP GIFT TO THE COUNTRY MUSIC
HALL OF FAME AND MUSEUM’S CAMPAIGN
AND OUR LONGSTANDING FUNDING OF THIS
EXCEPTIONAL INDUSTRY PILLAR. OUR
FORMAT IS STRONGER BECAUSE THE MUSEUM
CONSERVES OUR HERITAGE AND TRADITIONS.
WE ENCOURAGE ALL WITH A PASSION FOR
COUNTRY MUSIC TO STAND WITH US,
SEEING THIS MUCH-NEEDED PROJECT
THROUGH TO COMPLETION.”
– Sarah Trahern, Chief Executive Officer, CMA
Bring It On Home: Our American Dream
To make this expansion a reality and to take the Museum
forward, we launched the Working on a Building capital
campaign in 2011. Its goal is to secure $100 million to
fully underwrite construction and related operational
expenses for what is now our state-of-the-art,
350,000-square-foot facility.
We stepped out in faith, building quickly to capitalize
on the once-in-a-lifetime opportunity to grow our
presence as part of the Music City Center campus and
to secure the Museum’s position in perpetuity. Already,
we’ve raised $84.8 million from forward-thinking
public and private supporters.
Still, our work continues. We need your help to Bring it
on home—to achieve our $100 million goal. In doing so,
we’ll secure our position as one of America’s most vital
museums for generations to come.
Campaign funds are used to:
_ Underwrite the Museum’s 210,000-square-foot
expansion at the cost of $77.5 million.
_ Scale up the Museum’s collection, exhibition, and
education programs to accommodate a 45% increase in
visitation and to fully activate our expanded spaces at
the cost of $22.5 million.
Bring it on home.
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WORKING ON A BUILDING DONORS
The Country Music Hall of Fame and Museum expresses sincere
gratitude to these generous donors who provided leadership
gifts to the capital campaign through March 2015.
377 Management in honor of
Lee Brice, Tyler Farr,
Maddie Marlow, and Taylor Dye
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Academy of Country Music
Ajax Turner Company, Inc.
Bring it on home.
Sean and Jennifer Alexander
The Andrea Waitt
Carlton Family Foundation
Shary and Rod Essig
Omni Hotels and Resorts
Carrie Fisher
Opry Entertainment Group
Toni and Jim Foglesong
Will, Jan, and Gary Overton
Ford Motor Company Fund
Ralph and Liz Peer
Ford Truck
ProImage Commercial Cleaning
Services
The Frist Foundation
Richard Frank
Anonymous
Jim and Ann Free
The Anschutz Foundation
Vince Gill and Amy Grant
Earl and Janet Bentz
Al and Karen Giombetti
Big Yellow Dog Music
Randy and Jennifer Goodman
BlueCross BlueShield of Tennessee
Health Foundation
Joel and Bernice Gordon
BMI
Michael and Ann Bodnar
Jim Gorrie
John and Susan Grady
Great American Country
Scott Borchetta,
Big Machine Records
Dinah and Fred Gretsch Family
The Bottorff Family
Gary and Sherri Haber
Bobby Braddock
Carl and Connie Haley
Connie Bradley
Ben, Brittany, Campbell,
and Bella Hanback
Eleanor and Harold Bradley
Brasfield & Gorrie
Philip Bredesen and Andrea Conte
Clay Bright
Cal Turner Family Foundation
Carnival Music
Cerrito
Mr. and Mrs. Edward T. Hardy
Ron Harman
Cordia Harrington
Lon and Anne Helton
Mike and Lynda Helton
Bruce and Gale Hinton
Hospital Corporation of America
Chet Atkins Professional Property
Trust
Dann and Sherri Huff
City National Bank
John and Dawn Huie
Kelly Clarkson
Keel and Marsha Hunt
Chase Cole
Ingram Charitable Fund
David and Karen Conrad
Brett James and Sandy Cornelius
Corner Partnership, LLC - Mark
Bloom, Ronnie Scott, and Larry
Papel
Ken Levitan and Gloria Dumas
Country Music Association
Couture For A Cause, Inc.
Mike and Linda Curb
The Danner Foundation
Robert and Susan Deaton
Bill and June Denny
Marty and Betty Dickens
Scott Dillon and Tamara Slopack
Don Gibson American Music
Foundation
Don Light Talent
Tom, Katie, Katherine, Claire,
and Tommy Douglas
Dugas Family Foundation
Mike and Jane Dungan
Robert Lipman
Anne and Kurt Locher
Steve and Milah Lynn
Hal Matern
Re Mattei and Sam P. Weiland, Jr.
Shane McAnally
Art and Roxanne McDonald
The Clayton McWhorter Family
The Memorial Foundation
Metropolitan Government of
Nashville and Davidson County
John L. Morris
Allen Reynolds
Riverview Foundation
RJ Young Company
Delphine and Ken Roberts
Ben and Jennifer Rooke
David and Susana Ross
Bob Rowling Family
Mr. and Mrs. Philip R. Russ
Ruble and Brenda Sanderson
Don and Stacey Schlitz
Mr. and Mrs. James C. Seabury III /
Enterprise Electric, LLC
John Seigenthaler, Sr.
SESAC
Blake Shelton
Peggy Sherrill
Mike and Lisa Shmerling
Sallie A. Smith
Sony/ATV Music Publishing
Clarence and Ann Spalding
Butch and Sunny Spyridon
State of Tennessee
SunTrust Bank
Taylor Swift
Troy and Sylvia Tomlinson
Sarah M. Trahern
The Travelers Companies, Inc.
Tuck-Hinton Architects
Judy and Steve Turner
Family of Thomas and Jane Tyne
Universal Music Group
Michael Vaden
Paul Warmack and Gully Jumpers
1930s
Kirt Webster
Janice and E.W. "Bud" Wendell
Haley St. Charles Wilder
Jerry and Ernie Williams
Jody and Karen Williams
Nashville Convention & Visitors
Corp.
Timothy Wipperman
Neal & Harwell
Roy Wunsch and Mary Ann McCready
Gerald and Donna Nicely
Susan H. Edwards
Charles S. Nowlin, Jr. and Penne
Nowlin McKee
Randy and Ruby Erickson
Brian and Amy O'Connell
Kathy and Mark Wright