restonic review - Restonic Brand Central

November 2011
Issue 7, Volume 2
RESTONIC REVIEW
A Publication for Employees, Partners and Friends of Restonic Mattress
Supporting Dreams Grand Prize Winner!
Our Grand Prize Winner for the Supporting Dreams Contest
is our Round 6 winner Denise Verner from Sterling Heights, Michigan.
As a guidance counselor at Chippewa Valley High School, Denise
provides academic and career support for students and their families.
Her dream is to create a college and career planning program that will
promote activities to develop the aspirations of her students.
The $500 she was rewarded was used to take students on field trips to colleges, purchase
planning books to keep in the library, and to create a transition to college manual for each
student. Denise has picked out a ComfortCare Pillow Top Mattress as her new Restonic
Mattress! Denise actually has owned a Restonic Mattress for the past 20 years…so she
is very excited to get a band new mattress from Restonic!
The mattress will soon be delivered to her home… Look out for more to come on the
Grand Prize Winner; we plan on making sure we document the arrival of the new bed!
For more information go to: restonic.com/contest_winners/
IN THIS ISSUE:
Las Vegas Showroom
January Las Vegas
Market Registration
.02
Las Vegas
.04
SSA Announces
New Members .06
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Las Vegas Showroom Update
The Las Vegas Showroom remodel is well underway!
The entrance way has been changed to allow room for the new hospitality flooring.
Next is mill work of the bench and lighting fixtures installation.
Las Vegas
You Gotta Read It to Know It!
Announcing a new contest for readers of the Restonic
Review! Each month we will pose a question to
our readers. The answer is found somewhere in the
newsletter, so you Gotta Read It to know the answer!
Do You Have News?
We are always looking for tasty tidbits and
noteworthy news to publish in the Restonic
Review monthly newsletter.
Our October winner is:
David Walker
from Restonic Oregon
David has won the The new and very spiffy Restonic Coffee
Mug AND a bag of Dunkin Donuts Coffee!
If you have an interesting story, a new mattress
tale, an old bedding saga - please send it to the
Marketing Manager at: [email protected]
and it will be included in the next exciting issue!
We are also looking for your Success Stories!
Tell us about a novel way you do business and
how it was successful. Did a promotion add to
consumer interest? Do you promote the brand
in a fabulous fashion? We are interested to
hear from you!
The prize for November:
A “Sunsets” 2012 -12 month
Calendar, a 2012 Weekly
Pocket Planner and 2
Restonic Bic Pens.
T hank You!
Q: What is the title of Restonic Review’s newest section?
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E-mail your answer to [email protected]
before December 2nd. A random drawing from all correct
answers will determine the winner. Winner’s name will
be published in the November newsletter.
Las Vegas Market Meeting
Everyone Mark your Calendars and Join us for the
January Las Vegas Market Sales Meeting
DATE: Sunday January 29th 2012
TIME: 12:00 pm - 4:00 pm
PLACE: Newly Remodeled Restonic Las Vegas Showroom
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Winter 2012 Las Vegas Market
January 30 - February 3, 2012
LAS VEGAS MARKET REGISTRATION:
Monday-Thursday:
8:00am - 5:30pm
- 11:00am
Its that time…. To Register for Friday:
the January8:00am
2012 Las Vegas
Market!
Winter Las Vegas Market Dates: January 30 - February 3, 2012 !
There are 2 Ways to Register for the Las Vegas Market:
!"# By Phone!
OR
$"# By Sending an Email
Please choose an option and follow the directions on how you choose to register.
TO REGISTER BY PHONE
Please call: #1-866-229-3574
Press 1 for Registration Line
THEN
Press 1 to make a New Registration
You can reregister with the Operator over the phone.
They will send you a Badge in the mail.
TO REG ISTER BY EMAIL
Send an Email to: [email protected]
[email protected]
Copy and Paste this into the Body of your email and enter in YOUR information.
----------------------------------------------------------------------------Dear WMC,
Please Register me for the January 20122 Las Vegas Market
Name: enter name here
Company: RESTONIC MATTRESS
Title: PICK ONE: Sales Rep OR Exhibitor
Address:
Phone:
Email:
Please confirm I have been registered with a follow-up email.
Thank you!
enter name here
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Restonic is Proud to unveil its New and Improved Website
Supporting Dreams one mouse click at a time……
Buffalo, NY- Restonic’s new website moves the mattress company to the cutting
edge of internet delivery. www.restonic.com has been updated to become a
dynamic website complete with in-depth product information, with videos
highlighting each product line. The site also features helpful Sleep Facts, Customer
Service tools and the ability for consumers to locate a store nearest to them.
The Restonic website uses JavaScript format to ensure it is viewable across all
media including multiple web browsers (Internet Explorer, Firefox, Safari) as well
as mobile devices (iPad, tablets, iPhone, Android, etc.). This is achieved while
providing an identical user experience across all platforms.
Although the site has been technically updated the sites tranquil look of Dreaming
Faces and streaming dream sequences is still the main focus of the website.
While having dynamic features, the website is also built into a Content
Management System (CMS) allowing for flexible modification to provide
consumers with the latest information.
The About Us section shows Restonic as an Award Winning Mattress Brand,
receiving the Consumer Digest Award 7 times and as the Winner of the Women’s
Choice Award for Excellence in Brand Experience
The site and database are backed up twice per day and restores to the file level are
available at the control panel. The site is running on a Virtual Private Server, not
shared hosting so it only has other Restonic sites on the same host. This is much
more secure and customizable.
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Specialty Sleep Association
Announces New Members
The Specialty Sleep Association has added 15 additional
bedding industry companies to its membership in the second half of 2011.
FRIANT, CA. - November 20122- Those companies
represent four different countries on three continents,
adding to a diverse, growing membership comprising
manufacturers and retailers ranging from small, family-owned
businesses to large corporations, all dedicated to facilitating
the growth and positive awareness of innovation and
technology in the specialty sleep category.
adding value to consumers and elevating their shopping
experience.”
Latex Green, a natural latex foam products producer
based in Sri Lanka, has joined the SSA’s Green Initiative
Board, which works to define communications standards
for program participants. SSA has developed a green
labeling program to point consumers and retail sales
associates to bedding products which meet varying levels
of environmental and safety compliance. Manufacturers
participating in the program complete a rigorous application
process and pay a fee to the SSA to use the SSA seal and tag
on their products.
The new members include Restonic a top 15 bedding
producer with manufacturing locations in 13 states and 14
countries. Founded in 1938, Restonic has a long heritage as
a bedding innovator and has captured the Consumer Digest
Best Buy Award seven times.
“The specialty sleep business continues to grow with
tremendous interest from today’s consumer, and Restonic
is expanding its focus in this business segment,” said Ron
Passaglia , president of Restonic. “As a member of the SSA,
Restonic will have access to information and support down
to the consumer level, where our goal is to add value to the
mattress purchase.”
“Joining the SSA shows our commitment to developing
latex blocks, sheets and pillows made only from 100%
natural latex, from our own plantations certified by FSC and
processing them under the Arpico brand, which is trusted
for over 75 years in Sri Lanka,” said Januka Karunasena ,
general manager. “Joining the SSA will help us make clear
differentiation of our products with the highest natural
content which our customers deserve.”
Mark Hobson , senior vice president of sales and marketing
for another new member, top-of-bed products manufacturer
Colonial based in High Point, echoed the statement about
specialty bedding sales growth.
Other companies joining SSA in the second half of 2011
include: Blu Sleep Products, Gabriel Scientific, Miracle Sleep
Concepts, Murphy Bed Concepts, Sleep and Beyond, Studio
Moderna, Supreme Quilters, The Sleep Company, Urban
Woods,Vista Medical and Zoom 3D Mattress.
“Our mission at Colonial is to help each client improve
their revenues and profits with displays that are on strategy,
sales effective and cost efficient,” Hobson said. “Through our
participation with the SSA, we plan to continue that mission
with specialty bedding manufacturers and retailers, while
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Manufacturing Meeting
2nd Annual Manufacturing Quality meeting held in Houston, Texas on November 11.,2011
Meeting theme: DREAM Delivering Restonic’s Excellent Actions in Manufacturing
Very good attendance and participation at the meeting with over 27 Restonic
Team factory learning experiences were presented by the team members to the group
on best practice methods and output results.
Lilly Management shared the audit results of all the factories in the areas of
FR and Quality along with the improvements Restonic has made as a group.
Over 50% improvement!
Thanks to everyone for their continued efforts in this important area.
The meeting concluded with actual “mattress tear downs” helping everyone
review the important areas to focus on to produce top quality mattresses for
today’s consumer. Special thanks to Houston for their hospitality and hosting
the meetings
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Restonic Pet of the Month
We have a new addition to the Restonic Review:
We would like to feature the furry friends of the
Restonic Family! Send in pictures of your pets with fur
or feathers or even scales to [email protected]
And your pet could be featured in the next News Letter.
Make sure to include your pets name and tell us a little
bit about your pet!
November’s Restonic Pet of the Month
Name: Spoons
Owner: Restonic Marketing Manger – Brooke Kibrick
This is Spoons, she recently was sent to heaven to get
her angel wings after a long battle with cancer.
I had her for 10 wonderful years …she was beautiful,
graceful and loved.
Demo Units For Sale
We now have 3 Demo units ready for purchase on the Brand Central Store
•
•
•
ComfortCare $198.00 each (Pictures attached)
Comfort Care Select $175.00 each (Pictures attached)
ComfortCare with Airflow and Dream Beams $ 114.90
The Plastic Bags and Graphic Panels for the ComfortCare and
ComfortCare Select will also be for Sale starting on 10/10/11.
•
Bags $19.00 each
•
Panels $34.00 each
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