2010 skorch media kit

ABOUT
FACTS
•
The SKORCH Social
Network reaches over
100,000 people in 137
nations across the globe.
•
In 2010, SKORCH was
signed to Zinio
(www.zinio.com) as the
newest publication to be
distributed in the Zinio
global network as well as
BN.com and iPhones.
•
SKORCH has received over 2
million hits since it’s launch
in 2006.
SKORCH MAGAZINE paves the way for digital plus size
magazines in 2010.
SKORCH is a magazine for trendy and fashionable women sizes 12-28 who
crave a magazine that looks and feels like every other fashion magazine,
but also offers fashion commentary and advice for a plus-size woman.
SKORCH is for plus-size women who want trendy plus-size fashion, beauty
tips, celeb style in plus-size, and in-depth interviews. We are the translators of “skinny” fashion to plus-size. SKORCH is a visual experience offering
a digital magazine and a traditional magazine with layout, ads, fashion
spreads, and more. Dynamic advertising quenches the readers thirst to
purchase trendy and cool plus-size products.
As social networking and the digital space become increasingly popular,
and due to the overwhelming demand of our subscribers, SKORCH has
decided to remain a digital publication.
Following extensive market research, SKORCH discovered our readers
would prefer to get their fashion fix through immediate mediums such as
social networking, blogs and a digital publication. Readers feel the digital
platform provides better interactive tools such as SKORCH’s expansive
fashion directory enabling readers to click directly to designer’s websites
and purchase their favorite styles.
“As THE hip and trendy magazine for 15-35 year old plus-size women,
SKORCH understands the limitless potential the internet and social networking allows women craving fresh and fabulous fashion to stay on top
of the latest trends, beauty advice and entertainment,” said Jessica
Kane, publisher of SKORCH. “Our reader is paramount and SKORCH is
here to give our subscribers what they want!”
The 1st Issue Cover of SKORCH featured
Rasha Spindel of “Biggest Loser” fame.
SKORCH has always been and continues to stay ahead of the curve providing a quality publication attracting thousands of unique visitors every
month. SKORCH will continue to partner with advertisers and designers to
provide the most current and interactive fashions to our readers.
“Through our far-reaching digital mediums we are committed to being
the number one fashion source for the plus-size community,” Mrs. Kane
continued. “We hope to continue bringing awareness to the gross underrepresentation of full-figured women and fashions in the mainstream
media.”
EDITORIAL
IN EVERY ISSUE
EDITOR FASHION PICKS
JUNIOR PLUS FASHION
MEN’S VIEW PICKS
HIGH FASHION SPREADS
BEAUTY
HEALTH & FITNESS
ARTS & ENTERTAINMENT
‘ON THE SCENE’
INTERNATIONAL FASHION
FROM COUNTRIES LIKE FRANCE,
AUSTRALIA, UK, CANADA AND
MORE…
COLUMNS & OPINIONS
SKORCH Magazine scored an exclusive photoshoot with Diana from America’s Next Top
Model—Cycle 8.
EDITORIAL CALENDAR
JAN 2010
FEB 2010
MAR 2010
APR 2010
MAY 2010
JUNE 2010
JULY 2010
AUG 2010
SEP 2010
OCT 2010
NOV 2010
DEC 2010
LOVE YOU ISSUE + FITNESS
LOVE ISSUE + BRIDAL
SPRING FLING
FEEL GOOD ISSUE
SUN & SWIMSUITS
BEAUTY ISSUE
TRAVEL ISSUE
FALL FASHION
DRESS ISSUE
GLAMOUR ISSUE
HOLIDAYS WITH LOVE
NEW YEARS
DEMOGRAPHICS
SKORCH READER
TOTAL TRAFFIC FOR SKORCH
MAGAZINE & SKORCH BLOG
TRAFFIC
RANK
COUNTRY
% OF TOTAL
TRAFFIC
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
United States
Canada
Australia
United Kingdom
France
Germany
Spain
Venezuela
Thailand
Trinidad and Tobago
Brazil
Netherlands
Mexico
New Zealand
Philippines
Italy
India
Finland
Belgium
Japan
80.7%
4.5%
3.2%
3.0%
2.1%
1.0%
0.8%
0.7%
0.4%
0.4%
0.4%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
25-35 YEARS OLD
FEMALE
SIZE 12-28
WEB SAVVY
SOCIAL NETWORKER
LOVES CELEB FASHION
WILL SPEND $ ON FASHION
EXCITED TO SEE A PLUS SIZE
MAGAZINE FOR A CHANGE!
TRAFFIC CLUSTERS BY USA REGION
SKORCH Magazine has laid the foundation
for reporting on global plus size fashion—
including Australia as represented by Dec
09 Cover model Teer Wayde.
Facts and Map from Google Analytics for SKORCH Magazine
ADVERTISE
ADVERTISE TODAY & CONTACT JESSICA KANE AT
[email protected]
SKORCH is dedicated to giving our fans what they want - and they want fashion 24/7, they want interactive blogs and interviews, exclusive
deals and tips! Since advertisers get the scoop, we make sure every issue has what our reader wants to keep them coming.
SKORCH Magazine and SKORCH Blog combined average 12,000-14,000 NEW readers a month!
PERKS! BUY A 1 Page Ad or larger and get extra!
+ SCORE SOCIAL MEDIA BLAST TO OVER 100K People through our social networks
+ Listing on SKORCHBlog.com!
THE SKORCH SOCIAL NETWORK IS OVER 100K PEOPLE STRONG
*twitter *facebook *myspace *inside curve community *curvychick.com *del.ici.ous *stumble upon *youtube *technorati *issuu
*blogtalkradio *RSS feeds *digg
FREE GRAPHIC DESIGN SERVICE FOR ALL ADVERTISERS
Magazine Ad Specs - artwork must be at 72dpi in JPG/PNG format and emailed to [email protected].
2 page spread = 1320px wide by 990px tall
1 page = 660px wide by 990px tall
1/2 page horizontal = 660px wide by 495px tall
1/2 page vertical = 330px wide by 990px tall
1/4 page = 330px wide by 495px tall
Magazine Deadlines
Artwork & Payment due by 25th of the month for next month issue.
Website Ads are on first come first serve basis.
Video Advertising - If you are interested in advertising with SKORCH Video - please email [email protected] to be
placed in que for next video.
CONNECT W/ SKORCH
SKORCHMAG.COM
SKORCHBLOG.COM
YOUTUBE.COM/SKORCHMAGAZINE
TWITTER.COM/SKORCHMAGAZINE
MYSPACE.COM/SKORCHMAGAZINE
FACEBOOK
SKORCH MAGAZINE IS PUBLISHED BY KANE KREATIVE
WWW.KANEKREATIVE.COM