hurppu horizon centre the hotel

HURPPU HORIZON CENTRE
HURPPU HORIZON CENTRE
THE CENTRE OPPORTUNITIES
The proposed Hurppu Horizon Centre is an
exciting new operating opportunity in Finland a historical place, located on the coast of
South-Eastern Finland.
HOTEL
COTTAGES FOR RENT
RESIDENTIAL AREA
60 rooms
6 х 120 m2
96 cottages
The Centre location nearby the Russian border
and St. Petersburg – the Russian second largest
city, makes it a perfect choice for international
investors that prefer to operate in stable and
business friendly environment under EU
legislation, but takes the benefits of the
multibillion Russian market vicinity.
Municipality of Virolahti, initiator of the
project, is seeking an investor and an
experienced hotel operator for the project,
which will be implemented within a large
development program in Hurppu,
approximately 20 km south-west of the
Vaalimaa border crossing point.
CONCEPT
THE CONCEPT
HURPPU HORIZON CENTRE
HURPPU is part of the historical resort area and is part of the Municipality of
Virolahti, Kymenlaakso region in South-Eastern Finland.
The Hurppu Horizon Centre project contemplates the erection of the aquatic
granite platform Horizon, the construction of a five-star hotel with a restaurant,
SPA facilities and 6 high-standard elite cottages for rent as well as luxury cottages
in the residential area. The provision is made for extra guests landing places and a
heliport. These structures need to be supplemented by a number of attractive
tourist sites, such as recreational area, beach, park, etc. Near the Virolahti
municipality center there is a well-known golf course.
Hurppu is the location for the shore frontier guard post of Finland that allows those
who arrive by yachts or helicopters to quickly pass customs inspection and passport
control.
The object of the project is the integer long-term business-oriented development
of nature, cultural and health tourism, according to the standards of world wide
known brands attracting large numbers of visitors. This will contribute to the
implementation of a significant number of different business and entertainment
activities on a large scale.
HURPPU IS A PROJECT UNIQUE IN
ITS PROFILE IN FINLAND
HURPPU HORIZON CENTRE
THE PROPOSED HOTEL
Given the proposed location for the
hotel, its unique modern design
and a wide range of places of
interest and different options
within the Centre is expected to
benefit from strong regional and
international demand attracting
numerous visitors to conferences,
exhibitions and leisure sectors.
Significant are brand new target
customer groups, such as
birdwatchers, nature and history
lovers. In return, these streams of
visitors will generate higher sales
of food, beverages and additional
services.
GUEST ROOMS
60
RESTAURANT AND BAR
160 seats
CONFERENCE FACILITIES
150 m2
THE HOTEL
THE HOTEL
WITH THE PROPOSED HOTEL convenient and easily
accessible location and a wide range of various facilities onsite and close by, it is expected to become a regional and
international recreation Centre as well as a place for
numerous local, national and international events of different
ranges and themes.
Furthermore, the Hotel is expected to attract a steady
demand constituted by domestic and international tourists
seeking a romantic spa or family weekend.
GUEST ROOMS AND COTTAGES
The planned hotel development is envisaged to have a total
of 60 guest rooms, equipped and decorated in a modern
design fashion in accordance with the standards used by
internationally branded hotels. ln terms of size, guestrooms
will offer a standard size of 22-24 m2 and several rooms of
suite type 30-32 m2. Several luxurious villas 100-120 m2
offered for rent will complement the possibility of
accommodation for more demanding guests. There is a
certain flexibility in the choice of style and design, after the
approval of the investor and operator.
RESTAURANT AND BAR
The Hotel will accommodate a 160-seat restaurant, serving
breakfast buffets, as well as a la carte menu. Bar and lounge
will be part of the lobby area, allowing guests to easily move
across the zones and make use of the restaurant and bar
services. The provision is made for a terrace with a sea view.
HURPPU HORIZON CENTRE
THE OUTSTANDING NATURAL BEAUTY, INCLUDING
SOME RARE SPECIES OF FLORA AND FAUNA, MAKES
HURPPU AN EXCEPTIONAL SPOT FOR TRAVELLERS
SEEKING PEACE OF MIND, WITH SCENIC
SPLENDOUR AND OUTDOOR ACTIVITIES
CONFERENCE AND MEETING FACILITIES
The planned Hotel will have several conference facilities of
the total area about 150 m2. The facilities are planned to
have natural daylight and sea views and to be equipped with
high standards modern technology. The Hotel is expected to
attract mainly small and medium size groups for meetings,
conferences and social events.
LEISURE FACILITIES
Taking into consideration a strong leisure demand in the
region the provision will be made for a SPA facility including a
wellness zone. SPA is assumed to include a selection of saunas
and a steam bath, a swimming pool, Jacuzzi, treatment
rooms, solarium, gym and relaxation area. It is expected that
the SPA-center will attract a large number of local and
international guests staying at the Centre in rented and own
cottages.
LOCATION AND ACCESSIBILITY -
WEST MEETS EAST
THE SITE, proposed by Municipality of
Virolahti, is located on the seafront in
the center of Hurppu breathtaking
landscape. The hotel will be located in
the close vicinity to the beach in a
unique design building made of natural
materials. The building should form a
single architectural ensemble with the
landscape of the Scandinavian nature.
Being situated only 14 km away from
E18 motorway linking St. Petersburg
with Helsinki, Turku and the rest of
Scandinavia, the Centre benefits from
excellent motorway access from both
Helsinki region and from St. Petersburg.
Distance to Vaalimaa - the primary
customs and border crossing point
between EU and Russia via E18 is
approximately 20 km.
The Status of lengthy passage of
motorway E18 leading to the
Russian border has recently been
upgraded to comply with the EU
motorway standards. The
remaining part of the motorway
connecting Hamina and Vaalima
(35km) will be completed by 2018.
HURPPU HORIZON CENTRE
THE CENTRE IS ON A PRIME
LOCATION IN HURPPU – ON
THE SHORE OF
GULF OF FINLAND
The nearest railway station is
located in Kotka, 65 km from the
Centre. Air access is available
through Lappeenranta Airport
- 88 km, or Helsinki-Vantaa
Airport - 175 km from the Centre.
Also Hurppu can be reached by
helicopter or by sea. There is a
possibility for bus service.
DISTANCE TO KEY CITIES:
Hamina (20,000) – 50 km
Kotka (55,000) – 65 km
Kouvola (87,000) – 85 km
Lappeenranta (73,000) – 88 km
Helsinki (623,000) – 175 km
Saint-Petersburg (5.2 M) – 244 km
SUPERIOR STRATEGIC LOCATION
AND LOGISTIC ROUTES
SAINT-PETERSBURG
244 km
HELSINKI
175 km
KOTKA
65 km
HURPPU HORIZON CENTRE
HAMINA
VAALIMAA
50 km
20 km
Vaalimaa on the Finland border with Russia is one of the most
transited places in Europe. In 2013, almost 3 million Russians
crossed the border and that number is expected to rise to an
estimated 7 million by 2020.
HURPPU HORIZON CENTRE
VIROLAHTI REGION
Virolahti region is a fast-growing
municipality on the south-east coast of
Finland taking advantages from the natural
beauty of the Finland southern coast and its
vicinity to the Russian border.
POPULATION
3400
FOUNDED
1336
MUNICIPALITY INVESTMENT IN PROJECT
1.8 M €
A seafront location and a pier for yachts
allows for an easy access by boat from the
Helsinki metropolitan area, the Baltic
Countries and Russia. It also makes Hurppu
an ideal base for exploring the attractions
of the Virolahti and Kotka-Hamina regions
and the Gulf of Finland national park.
The outstanding shopping facilities with
luxury outlets and shopping centers are
situated just around the corner in Vaalimaa
and will complement the service offering.
VIROLAHTI
LOCAL ECONOMY -
NATURE, CULTURE, HISTORY
LOCATED ONLY 20 km away from the west Russian
border Hurppu represents a great opportunity for mutual
use of Finnish, Russian and international tourist markets.
With thousands of migrating birds every year, Hurppu is a
true paradise for birdwatchers and nature lovers.
In summer the numerous butterflies complete the
effect.
A 2,000 m2 stone platform extending to the sea offers a
natural stage not only for observing the marine life, but
also enjoying a selection of cultural events.
The outstanding natural beauty, including some rare
species of flora and fauna, makes Hurppu an exceptional
spot for travelers seeking peace of mind, with scenic
splendor and outdoor activities.
In 2020 Hurppu Horizon Centre will be the most
attractive nature tourism center of South Finland where
history and culture contribute to the nature value. The
interaction of different elements is constantly creating
new opportunities for new activities. The Horizon is
international and open for all Centre in the region of
Gulf of Finland and the Baltic Sea.
HURPPU HORIZON CENTRE
WITH A HISTORY DATING BACK TO
THE RUSSIAN EMPEROR NIKOLAI II,
THIS IS A PLACE WHERE STORIES OF THE
PAST MEET PRESENT DAY LEISURE TIME
Virolahti is the easternmost municipality in Finland at the Gulf of
Finland. The municipality was founded in 1336. The border
between Finland and Russia often determined the life of the
municipality and actively contributed to the historical
development.
Coastal roads of Virolahti is some tens of kilometers long, but the
shoreline is much longer. The vicinity of the sea has been used in
the 1800's for the development of trade relations. Bright economic
activity laid the foundation for a lively atmosphere, which
influence is of significance even today.
Virolahti is known to be the oldest province of Kymenlaakso.
Arrived from different places Virolahti residents formed their own
people's image, which is characterized by openness, readiness to
work together and activity.
In Virolahti there was an amusement park founded by Tsar Nikolai
II. The Emperor used to spent time in Virolahti with his family in
1906-1914.
HURPPU HORIZON CENTRE
THE COMPETITIVE MARKET
The hotel market of South-Eastern Finland
still remains an underdeveloped area and has
a limited hotel supply. In the nearby town of
Hamina dominated the 31-room SPA Hotel
Hamina which provides basic accommodation
in the city with the ability to use a public
swimming pool. Regional hotels located in
neighboring Karhula, Kotka and Kouvola, tend
to take a lower level and work both
independently or with the help of local
operators with a weak international
recognition. In 2013 the regional hotel
market that includes 7 hotels with a total of
728 rooms, reached a market wide
occupancy of 54 % and an average room rate
of 75 €.
A higher competition in the market for the
proposed complex represents 5 SPA-hotels in
the wider area of Southern Finland Lappeenranta, Imatra, Savonlinna and
Porvoo.
In comparison with the regional hotels,
those SPA hotels have achieved much
higher average room rate of 96 €, while
occupancy has hovered around 54 % in
2013, partially due to the opening near
Imatra of a new 221-rooms Holiday Club
Saimaa in 2012.
Overall, both hotel groups are working
with similar concepts and can not be a
serious competition for the Centre,
which has a unique location and profile,
high quality service and new rooms, as
well as completely new client target
groups.
Estimated room rate at the five-star
hotel in proposed Centre will be 210240 €, the cost of cottage weekly rental
will be 2300-2600 €. Estimated hotel
occupancy will be 60 % and cottages
occupancy 65 %.
STATUS
CURRENT PLANNING AND
DEVELOPMENT STATUS
MUNICIPALITY OF VIROLAHTI is looking for an investor and a
hotel operator for the project.
At the moment, under consideration is the question of creating
the company for the construction and subsequent operation of
tourist facilities in Hurppu, which are the granite platform
Horizon, a hotel, a restaurant, SPA facilities and cottages for
rent. The second company will be created for the construction
and subsequent operation of the residential area in Hurppu.
Municipality of Virolahti has approved the preliminary plans of
the development of the Centre on the proposed site. With the
view to the investor approval process, the construction could
start in 2016-2017 in close cooperation with the selected hotel
operator.
ANTICIPATED TIMING
Subject to receiving the building permits, drawing out the
necessary detailed concepts and the construction process, the
Centre is expected to be operating from 2018.
THE TERMS
Norados Oy has been appointed to define and agree the initial
terms with a suitable investor and an operator. Potentially both
lease and management agreements will be considered, although
a preference will be given to a lease (either fixed rent, turnover
based rent, or a hybrid set up, subject to discussion). Norados Oy
also will participate directly in the construction and operation of
the Centre and in the project management.
HURPPU HORIZON CENTRE
EXPECTED INDICATORS OF THE PROJECT:
 TOTAL INVESTMENT € 27.1 MILLION
 EXPECTED RETURN ON INVESTMENT 13-16%
THE CENTRE IS EXPECTED
TO BE OPERATING FROM
2018
ABOUT VIROLAHTI
Municipality of Virolahti confirmed the intention to developed
Hurppu and is ready to lay the utility networks at its own expense
as soon as the Investor of the Hurppu Horizon Centre is chosen.
The distance to the existing joint is 10 km, the estimated cost is
1.8 million €.
Approximately 5.2 million Russian tourists, predominantly from
St. Petersburg area have visited Finland through the south-eastern
border crossing points in 2014 (TAK Oy).
POTENTIAL INVESTORS AND OPERATORS ARE INVITED TO THE PROJECT.
Further information on the Hurppu Horizon Centre is
available upon request.
Initial expressions of interest should be directed to
VADIM KASARNOVSKI
OSMO HAVUAHO
Project Director
+358 40 849 3505
[email protected]
Head of Municipality
+358 50 389 2100
[email protected]
HURPPU
HURPPU HORIZON CENTRE