Jam

Transcription

Jam

Global Business Services
Online Consultation
On a Global Scale
Martine Martel – IBM Project Manager Habitat Jam
Claudia Chowaniec – Forum Lead “Access to Clean Water” Habitat Jam
© Copyright IBM Corporation 2006
In 2006, more people will live in urban
areas, than in rural settings.
One third of these people will live in
slums.
In December 2005, over 30,000 people
from over 150 countries, participated
in a unique online collaboration
addressing some of the world’s
greatest challenges.
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Imagine…. Tens of thousands of people
around the world connecting in real time
over the Internet to find solutions to key
urban issues. A radically new form of
global problem-solving that promises to
empower people to take charge of
decisions that affect their lives. The
results that can be achieved by this
unprecedented worldwide collaboration.
This is Habitat Jam!
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Agenda
What is a Jam?
‘Jamming’ at IBM
.
Who’s in the Band?
Challenges & Lessons Learned
Video Story of the Habitat Jam
Qs & As
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* “Pulling off a corporate makeover sometimes means touching base with everybody.”
-Investor Business Daily, January 2006, on IBM’s Jam events
A Jam is a massively parallel conference consisting of:
-
A high-profile, online event

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* 12-14 weeks of event preparation
Specific in duration, typically ranging from 48 – 72 consecutive hours
A defined agenda, focused on strategic & critical enterprise issues
A real-time discussion database with ideas, best practices & employee
sentiment

* A disciplined “behind-the-scenes” planning and orchestration effort
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-
5
- 50-200 facilitators, moderators, SME’s, executives, comm’s staff
- Business Unit and geographic participants
Real-time text mining & analysis to surface & steer live discussion trends
Robust event hosting infrastructure (same as US Open, Wimbledon)
2-3 weeks post-event research & analysis
An event report with key conclusions and an action plan
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Jam: Key characteristics
Scale:
-Big
enough to capture meaningful results
enterprise-wide or very large crosssegment
-Typically
Non-hierarchical:
-Equal
access for all
Focus:
-Predefined
goal & discussion themes
-Structure to keep employees/ideas on track
Immediacy:
-Intensive,
finite window of activity
Transcript:
-Nothing
is lost – organizational learning is
captured and lives on for analysis
Pragmatic:
-Idea
stimulation vehicle
rate actionable ideas and behaviors
-Participants
Not anonymous:
A Jam is are
a focused
identified transformational intervention. It’s a big event.
-Participants
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Describing a Jam as a discussion forum is a vast oversimplification.
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Jam: How does it compare to other mediums?
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If you need . . .
You could use a . . .
Use a Jam if you want . . .
Discussion of random issues
over a longer time
Discussion forum, chat-room,
Blog
More structured participation/facilitation
More focused discussion
Text mining to help structure the discussion
A place for people to provide
ideas for improvement
A suggestion box, wiki
Focus on urgent strategic issues
Immediate actionable outcomes
To foster peer contacts, facilitate
group discussions and problemsolving
Face-to-face conference, training
class
Lower-cost alternative
Lasting data archive
Broader, more democratic participation
To roll out a change agenda
Speech, video broadcast, intranet
announcement
Dialogue among attendees
Broad participation creating legitimacy
and buy-in
To take the “pulse” of the
organization
Survey, poll
Active discussion & ideation
Less structure and formality
Ability to capture participants’ “tone”
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1. Enter the Jam; Dive into a forum
You will see a
selection of
forums. Each
forum is
moderated by
senior leaders and
aligns with an
engaging strategic
question
Once the Jam gets
going, you will also
see links on the
right side of the
Jam homepage
that lead directly to
ongoing themes
and hot topics
occurring across
the Jam.
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2. Read the forum question and earlier posts
There are several ways to
engage with other
participant in the Jam by
reading the ideas and
comments they’ve posted.
Take a look at the forum’s
“Recent Themes” to see
the types of ideas and
discussions occurring most
often during the Jam.
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3. Submit an idea or add to your colleagues’ ideas
Once you’ve entered a
forum, you can go ahead
and submit an idea.
It’s easy – just type a
subject and then a
comment in the boxes
shown below and click
“submit.”
This will start a new
“thread” in this forum.
Or you can reply to your
colleagues’ ideas or email
the comment to your
friends or colleagues
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Great idea
One thing we could do is …
4. In the background
IBM’s e-Classifier text-mining tool is used to
scan the discussion forums to identify
emerging themes and help participants
quickly grasp the essence — and priority — of
the underlying discussions in any forum.
Hot topics, and Jam Alerts are added
throughout the event
IBM’s SurfAid provides real-time metrics on
usage and demographic participation.
Forum participation and discussion is
influenced through real-time human
intervention using e-Classifier and SurfAid
data, alerts and Hot topics .
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How has IBM used Jams?
WorldJam – a new collaborative
medium to capture best
practices on 10 urgent IBM
issues.
Results:
96 hours
52,595 participants (unique
users)
6,000+ ideas
268,000+ views of posted
ideas
IBM Meets with 52,600 Virtually:
"IBM invited all 320,000 employees to a marathon brainstorming session... capping a nine month effort to
imagine and build a suitable room in cyberspace for an event that would be impossible to hold anywhere else.“
-- The New York Times, May 28, 2001
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How has IBM used Jams?
32,662
posts
2,378,992
views
96 hrs
72 hrs
6,046
posts
1,016,763
views
54 hrs
268,233
views
WorldJam2001
a new collaborative
medium to capture
best practices on 10
urgent IBM issues.
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9,337
posts
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ValuesJam
an in-depth
exploration of IBM’s
values and beliefs by
employees
WorldJam2004
focused on pragmatic
solutions around growth,
innovation and bringing the
company’s values to life
“There’s a collective impatience that we’ve been tapping
into to drive the change needed to make IBM everything
that all of us aspire for it to be. I’m convinced that we
wouldn’t have gotten to this point if we hadn’t found
a way to engage the entire IBM population in a
genuine, candid conversation.”
-Sam Palmisano, Chairman and Chief Executive Officer,
Harvard Business Review Interview, December 2004
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Unique – for IBM and WUF / Government of Canada
World wide – largest consultation ever held on urban
sustainability
Groundbreaking 72 hours Internet event
Real time dialogue and exchange among thousands of global
participants from all walks of life – academics, politicians, urban
poor, and many others with an interest in urban sustainability
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Habitat JAM - Forum
Forum 1 - Improving the Live of Slums Dwellers
Forum 2 - Améliorer la vie des habitants des bidonvilles
Forum 3 – Sustainable Access to Water
Forum 4 – Environmental Sustainability
Forum 5 – Finance & Government
Forum 6 – Safety and Security
Forum 7 – Humanity – The Future of Our Cities
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Engaged over 39,000 participants from 158 countries
Generated more than 600
actionable ideas
Produced over 4,000 pages of
dialogue which are now available
via the Internet to anyone who
wants to perform further research
Created many new networks
between people who might
otherwise never have a chance to
meet
“The fact that thousands were willing to wait patiently in line, sometimes for
hours, to contribute to this debate has been a profoundly moving experience for
me. The debate on slums has moved from the academic world to the streets
of cities such as Nairobi, Dakar, Cape Town, Mumbai, Rio, Lima and Manila,
and this shift is a powerful signal to world leaders on the need for concerted
action."
Mrs. Anna Tibaijuka, Executive Director, UN-HABITAT, Nairobi, Kenya
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The World Urban Forum (WUF) Objectives

Move from Ideas to ACTION

Create self-sustaining networks

Deliver on a cutting-edge agenda

Attract 8,000+ high-profile participants

Strengthen the WUF process – create a Citizens Forum

Help mobilize local authorities
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Why the Habitat Jam?
A preparatory vehicle for WUF 3 that:
•
•
•
•
•
•
•
•
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Enhanced collaboration within a new global network
Brought 39,000+ diverse people from 154 countries to the
dialogue
Put on record voices not usually heard
Helped refine themes for WUF 3, added richness to content for
WUF agenda
Turbo-charged the change process – helped generate “actionable
ideas”
Enabled new networks to occur and created links to other
networks
Created a body of data to support on-going research
Was inclusive, democratic, and instilled trust
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Habitat JAM - Themes
Women’s Issues & Solutions
Housing Issues
Role of effective Governments
Youth – involve in policy making
Environmental sustainability
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Jam Players

Participants
-

Forum Leads
-

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Recruited moderators, SMEs and Facilitators
Were an active channel for delivery of Jam promotional material to their networks,
stakeholders and constituents
Subject Matter Experts
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Define the themes of each forum
Recruitment of moderators and SMEs
“On-line” discussion moderation
Network Champions
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Open to ‘registered’ users
No restriction on registration
User asked to identify and affiliation
Whose domain expertise fed discussion and provoked development of ideas
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Jam Players

Facilitators
Helped conduct pre-event research on the forum topic and developed sub-topics to introduce
during the Jam
Helped drive discussion by posting comments/replies
Monitored content, highlighted “hot topics” to Jammers
Assisted with post-event research and analysis
Were arms and legs where needed

“Control Room”
Behind the scene management of the Jam during the event
Jam Alerts, Hot Topics, Themes
Manage participation of Moderators / Facilitators / SMEs during event
Monitor content against conduct guidelines

Moderators
The ‘public’ face of the forum
“Marquis” value
High profile individuals who drew participants to the event
Role was to help drive deeper discussion, to encourage thinking and expose promising ideas
and solutions to all participants
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Habitat Jam Moderators
Not moderation in the classic sense
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Not an Edward R. Murrow or a Barbara Frum
Were from diverse fields, many countries
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NGOs, Not-for-Profit Sector, Private Industry, Universities, UN, Writers,
Parliamentarians
In a Jam, there is no hierarchy per se
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Everyone has a voice
Point is to enable free-wheeling, creative discussion
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Inclusiveness
Groups that typically were not included in the past:
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Slum dwellers, the Urban Poor, Squatters
Youth
Women’s Groups
Practitioners, Visionaries, Futurists
Private Sector
Stakeholder participants came to the table -
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Universities/Colleges
Joe/Jane Citizen
Governments
Private Sector
NGOs
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Challenges of large scale online consultation
Geographic location of team members
Cultural differences
Keeping the communication flowing
Clear understanding of roles – best utilization of all resources
Getting the team to understand the capacity of the technology
User friendly interface is a must: different technology platforms, internet access, cultures
and languages
Planning participation over all time zones
Facilitating the on-going dialogue – conversation threads
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Lessons Learned
All voices are equal and respected
Facilitation in e-consultation can take many forms - multitasking
People will find ways to participate if the stakes are high enough
– the objectives of the World Urban Forum
Keeping the timeframe limited – 72hrs – helped create a sense
of event
Communication and follow-ups are essential to validate
participation
Not everyone in the team needs to be technologically proficient
– but need strong technology specialists
Technology alone is not enough - need to be combined with
people based gatherings
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“This is an excellent tool to bring folks together who have expertise and
interest in these issues. I'm so glad I was notified about the Jam.”
“What I liked the most about the Jam was the fact that it was very well
facilitated and the technology worked out really well in providing the right
level of collaboration amongst participants. Certainly, very powerful from
the perspective of sharing information and knowledge with others.”
“I loved being able to discuss and explore issues with people from
around the world. I enjoyed dialoguing with grassroots participants, and
especially found dialogue with other professionals and politicians very
worthwhile. It was easy to scroll down and read the topics and
introductions to identify the threads I wanted to join.”
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