THE FARADAY PROJECT | Lookbook

WHERE SCIENCE MEETS HIGH-END MENSWEAR
Fall/Winter 2016/2017
T H E FA R A DAY P R OJ ECT
We’ve crossed the world to find the best fabrics
(selvedge denim from Japan and the United States, chinos cotton from England,
buttons from Italy, leather from France, silver linen from Switzerland,…),
we’ve drawn thousands of sketches, created hundreds of prototypes
to select the most stylish and comfortable cuts.
Composed of five product lines, this first collection reflects our passion for beauty,
our admiration for modernity and our very tight link with technology.
Beyond the particular attention we’ve put on fabrics and cuts,
each product we’ve imagined integrates, in strategic part(s), a special silver linen
that protects every user from phone waves and NFC hacking.
A Paris-based company, THE FARADAY PROJECT designs and produces
functional clothes for urban pioneers.
A D J U S T E D ‘ C H A I N M A I L’ S E LV E D G E B L A Z E R
Hand-finished selvedge denim from Japanese Showa™.
D E TA I L S
100% cotton (denim made in Japan)
Light blue denim jacket, two-button silhouette, long sleeves
three front patch pockets, fully lined with our special silver linen, double vent
Made in Italy
SLIM ‘LIGHT’ CHINOS I KHAKI
Hand-finished (all-seasons) pure British khaki cotton from Brisbane Moss™.
D E TA I L S
Khaki cotton
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen)
1 horn button and zip fastenings (made in Italy)
Grey genuine leather tab (made in France)
Made in Italy
MANIFESTO
Technology is entering a new age. It’s now part of life. It puts smartness, agility and
fluidity at the heart of our cities, of our relationships, of business and creativity.
You can be afraid and hide yourself into the past, dreaming of an era you fantasize.
Or you can embrace the future and be part of it right now.
There is no need to choose between what once was and what now is.
Those who are not afraid believe they can get the best out of it.
They believe in a hybrid world, and it defines a new lifestyle.
The lifestyle of urban pioneers for whom style matters less
than what they do and who they are.
Doers with a new kind of smartness,
pioneers of our future with a touch of technology.
Their style is sober, aesthetic and smart.
Their denim is smart and functional.
THE FARADAY PROJECT has designed the armor of the new urban pioneers.
THE FARADAY PROJECT believes the future is now and
has designed the products of our new lives.
S T R A I G H T L E G ‘ G R AV I T Y ’ J E A N S I D E E P B L A C K
Hand-finished selvedge denim from Japanese Showa™ for a straight-leg fit.
D E TA I L S
Deep black denim jeans
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen)
Buttons fastenings (made in Italy)
Khaki genuine leather tab (made in France)
Made in Italy
LOW STRAIGHT LEG ‘PHYSICS’ JEANS I DEEP BLACK
Hand-finished selvedge denim from Japanese Showa™ for a straight-leg fit.
D E TA I L S
Deep black denim jeans
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen)
Buttons fastenings (made in Italy)
Deep burgundy genuine leather tab (made in France)
Made in Italy
SLIM FIT ‘INDUCTION’ JEANS I LIGHT BLUE
Slim fitting jean made from Japanese Showa™ Light Blue Selvedge fabric.
D E TA I L S
Light blue denim jeans
Slim-fit, belt loops, five pockets (4 isolated with our special silver linen)
Buttons fastenings (made in Italy)
Grey genuine leather tab (made in France)
Made in Italy
SLIM FIT ‘INDUCTION’ JEANS I RAW BLUE
Slim fitting jean made from Japanese Showa™ Raw Blue Selvedge fabric.
D E TA I L S
Raw denim jeans
Slim-fit, belt loops, five pockets (4 isolated with our special silver linen)
Buttons fastenings (made in Italy)
Grey genuine leather tab (made in France)
Made in Italy
SLIM ‘LIGHT’ CHINOS I LIGHT GREY
Hand-finished (all-seasons) pure British light grey cotton from Brisbane Moss™.
D E TA I L S
Light grey cotton
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen)
1 horn button and zip fastenings (made in Italy)
Blue genuine leather tab (made in France)
Made in Italy
S T R A I G H T L E G ‘ G R AV I T Y ’ J E A N S I D E E P I N D I G O B L U E
Hand-finished selvedge denim from Cone Denim™ for a straight-leg fit.
D E TA I L S
Deep indigo denim jeans
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen)
Buttons fastenings (made in Italy)
Khaki genuine leather tab (made in France)
Made in Italy
SLIM ‘LIGHT’ CHINOS I BEIGE
‘MAGNETISM’ SHIRT I WHITE
Hand-finished (all-seasons) pure British
beige cotton from Brisbane Moss™.
White classic cotton-poplin shirt
D E TA I L S
Beige cotton
Straight-fit, belt loops, five pockets (4
isolated with our special silver linen)
1 horn button and zip fastenings (made
in Italy)
Khaki genuine leather tab (made in
France)
Made in Italy
D E TA I L S
White cotton
Slim fit, buttoned cuffs.
One front pocket lined with our special
silver linen.
Made in Italy
S T R A I G H T L E G ‘ G R AV I T Y ’ J E A N S I L I G H T B L U E
Hand-finished selvedge denim made from
Japanese Showa™ Light Blue Selvedge fabric for a straight-leg fit.
D E TA I L S
Light blue denim jeans
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen)
Buttons fastenings (made in Italy)
Khaki genuine leather tab (made in France)
Made in Italy
LOW STRAIGHT LEG ‘PHYSICS’ JEANS I RAW BLUE
Hand-finished selvedge denim from Japanese Showa™ for a low straight-leg fit.
D E TA I L S
Raw blue denim jeans
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen), whiskered
and faded. Buttons fastenings (made in Italy)
Deep burgundy genuine leather tab (made in France)
Made in Italy
S T R A I G H T L E G ‘ G R AV I T Y ’ J E A N S I R A W B L U E
Hand-finished selvedge denim from Japanese Showa™ for a straight-leg fit.
D E TA I L S
Raw blue denim jeans
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen) , whiskered
and faded. Buttons fastenings (made in Italy)
Khaki genuine leather tab (made in France)
Made in Italy
SLIM ‘LIGHT’ CHINOS I BLUE
Hand-finished (all-seasons) pure British blue cotton from Brisbane Moss™.
D E TA I L S
Blue cotton
Straight-fit, belt loops, five pockets (4 isolated with our special silver linen)
1 horn button and zip fastenings (made in Italy)
Deep Burgundy genuine leather tab (made in France)
Made in Italy
‘ C H E M I S T R Y ’ T R U C K E R J A C K E T I TA N S U E D E
Paris-made suede trucker jacket.
D E TA I L S
Camel trucker jacket
Two front pockets fully lined with our special silver linen.
Buttons fastenings (made in Italy)
Camel leather (made in France)
Handmade in Paris, France
‘BENZENE’ OVER-SHIRT I RAW BLUE
Raw blue selvedge denim from Japanese Showa™ with cashmere details.
D E TA I L S
Raw blue selvedge denim jeans
Slim-fit, buttoned cuffs. Button fastenings.
Two front pockets fully lined with our special silver linen.
Cashmere details (collar lapel, sleeve cuffs and shoulder setback).
Made in Italy
‘ C O M B U S T I O N ’ AV I A T O R J A C K E T I D A R K B L U E
Paris-made lambskin aviator jacket.
D E TA I L S
Dark blue leather
Detachable shearling collar, two front pockets, one internal pocket, fully lined with our special silver
linen. Zip fastenings (made in Italy)
Lambskin leather (made in France)
Handmade in Paris, France
TECHNOLOGY
This mesh made of silver threads shields the users and considerably
contributes to reducing the risks of cancer in lower parts of their body.
In regard to the “anti-hacking” feature of our products, it is
permanently activated by the integral shield of the pockets. It blocks
any communication between the NFC/RFID technology integrated in
the credit cards or IDs and malicious devices.
DOING GOOD
Thanks to our partnership with the Union for International Cancer
Control (UICC) – a Geneva-based international organization founded in
1933, THE FARADAY PROJECT is proud to support a cause we strongly
believe in.
Cancer remains a major cause of deaths every year and the fight
against it requires major resources. Each purchase enables us to
contribute $10 to UICC for every pair of jeans sold.
‘ R O TA T I O N S ’ A L P A C A B E A N I E I
N AV Y B L U E ( S h o r t C u t )
‘ R O TA T I O N S ’ A L P A C A B E A N I E I
LIGHT GREY (Classical Cut)
Navy blue Peruvian alpaca beanie fully
lined with our special silver linen.
Light grey Peruvian alpaca beanie fully
lined with our special silver linen.
D E TA I L S
D E TA I L S
Navy blue alpaca made in Peru
Short cut
Handmade in France
Light grey alpaca made in Peru
Classical cut
Handmade in France
CARDHOLDER ‘FLUORINE’ I BLUE
Two slots
Designed to keep up to 6 cards
10x6cm Blue genuine leather (made in France)
Fully isolated with our special silver linen
Handmade in Paris (France)
CARDHOLDER ‘FLUORINE’ I LIGHT GREY
Two slots
Designed to keep up to 6 cards
10x6cm Light grey genuine leather (made in France)
Fully isolated with our special silver linen
Handmade in Paris (France)
CARDHOLDER ‘FLUORINE’ I YELLOW
Two slots
Designed to keep up to 6 cards
10x6cm Yellow genuine leather (made in France)
Fully isolated with our special silver linen
Handmade in Paris (France)
CARDHOLDER ‘FLUORINE’ I BLACK CROCODILE
Two slots
Designed to keep up to 6 cards
10x6cm Black crocodile genuine leather (made in France)
Fully isolated with our special silver linen
Handmade in Paris (France)
CARDHOLDER ‘FLUORINE’ I KHAKI
Two slots
Designed to keep up to 6 cards
10x6cm Khaki genuine leather (made in France)
Fully isolated with our special silver linen
Handmade in Paris (France)
CARDHOLDER ‘FLUORINE’ I DEEP BURGUNDY
Two slots
Designed to keep up to 6 cards
10x6cm Deep burgundy genuine leather (made in France)
Fully isolated with our special silver linen
Handmade in Paris (France)
CARDHOLDER ‘FLUORINE’ I PURPLE
Two slots
Designed to keep up to 6 cards
10x6cm Purple genuine leather (made in France)
Fully isolated with our special silver linen
Handmade in Paris (France)
GLOSSARY
S p e c i a l l i n i n g fa b r i c We’ve worked hard with our R&D team to develop the perfect technical
fiber that is: comfortable, soft, easy to wash and that possesses the
properties that we were looking for: protect users from phone waves and
prevent the hacking of any NFC card (credit cards, IDs,…).
Composed of silver threads, it is a proprietary feature of every product in
the collection.
Special rivet
We’ve inserted a visual recognition sign on our products.
This rivet embodies our origins (French “cocarde”, i.e. roundel) and
reflects the brand philosophy (high-end craftsmanship). In its center, the
brand monogram (three combined letters) is engraved.
Horn button
As a running strand between the different products of our collection,
we were looking for a unique button to put on the chinos. A button that
features the denim DNA and the chinos well-known “horn code”. With this
brief, our Italian designer has created a denim metallic button enriched
with genuine horn.
C o n ta c t s
Thomas FAYON
Alexandre STOURBE
Charles-Antoine de BEAUMONT
CEO
[email protected]
+33 (0) 6 95 30 47 20
COO
[email protected]
+33 (0) 6 20 83 97 36
Brand Director
[email protected]
+33 (0) 6 64 14 67 59