Untitled

November 5, 2011
8240 N. Austin Ave.
Fear City
Re: Message from The Mayor
HELLO NOVEMBER!
What a month October was, I have never worked so hard and had so
much fun at the same time. The idea of “Fear City” started out in
a simple conversation between Jim Lichon and I when we worked together for the first time: “What I would really like to do some day
is to open a Haunted House” That’s it, that simple, that short a
sentence.
Who would have thought a year and half later, not only did we open a
Haunted House, but Fear City is ranked #13 on hauntedhousechicago.
com, A head of established Haunted Houses! Who would have thought
that we would find over 100 people crazy enough to work for us, take
ownership in their roles at Fear City and make Fear City a part of
their lives.
Who would have thought that an icon in the Haunt Industry would find
us, believe in us, and go to such lengths out of friendship.
Who would have thought that I would want it to be
October all over again!
Thanks to everyone for a GREAT 1st year!
Love you all,
The Mayor
The FEAR CITY Council:
Charles Grendys / Co-Owner
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OwnerofBigCitySets,Inc.,a33,000sq.ft.setbuildingshoponChicago’swestsidesince1995.
Constructioncoordinator/MasterCarpenterformovies,commercials,musicvideos,theatreand
printads.
Moviecreditsinclude:TheUntouchables,MidnightRun,Poltergeist3,TheRiteandmuchmore.
Commercialcreditsinclude:Nike,Victoria’sSecret,Coca-Cola,VitaminWater,CoorsLight,toname
afewfavorites.
Creditedwithover55airedSuperBowlcommercials.
CurrentmemberoftheMotionPictureStudioMechanicsLocal476Union
Jim Lichon / Co-Owner
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SetDecoratorforHarpoStudios.
2008-09Emmy®AwardNomineesforBestArtDirection.(OprahWinfreyShow)
2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.
StaffmemberofHadesHauntedHouseandScreamFestHauntedHouse.
Urbanfarmerandchickenowner.
PropMasterfor50productionsatSteppenwolfTheatreCompany.
Commercialstylistcreditsinclude:Victoria‘sSecret,CareerBuilder,AllstateInsurance,Corona
BeerandLevi’salongwithmanyothers.
Aaron Heeter / Production Manager
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8yearsexperienceinChicagoTheatre,includingtheSteppenwolfTheatreCompany,TechnicalDirectorat
DruryLaneWTP,andStageManagerSubforChicagoCompanyofWickedandAltarBoyz.
ProudmemberofAEA.
ProductionSupervisoratDruryLaneWTP.
6yearsProductionDesigndepartmentatHarpoStudios(TheOprahWinfreyShow).
OriginallyfromthesmalltownofDowagiac,MI(pointstoit’slocationonhispalmofhisright
hand),andisproudoftheireffortstopromotethearts.dogwoodfinearts.org
Tony Duffy / Director of Marketing and Sponsorship
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PrincipalatLightingManPromotions,LTD./All-Actionsports.com/FEARmarketinga$1M+privatelyownedeventmarketingcompany.
Accomplishedvisionary,profit-drivenandfinanciallysavvyexecutivequalifiedby15+yearsofvisibleachievementsin
entertainmentvenues,production/promotionalplanning,eventmanagement,actionsportsand
innovativemarketingstrategies.
Clientlist,venuesandeventequitiesincludeDraft/FCB,RedBull,MonsterEnergy,MitsubishiMotors,
CoorsBrewingCompany,MoetHennessy,Nintendo,Lollapalooza,HardRock,Ozzfest,MLB,NFL,
NBA,ActionSportsAthletesandpersonalitiesfromMusic,TelevisionandMotionPictureIndustry.
Eamon Madigan / Creative Marketing Manager
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BAintheFineArtsfromColumbiaCollegeinChicago.
Accomplishedindigitaldesignandtraditionalfineart.
HandsonexperienceinvisualwindowdressingprojectsforGucci,FerragamoandOldNavy.
DesignDirectoratAlaCarteEntertainmentforsevenyearsoverseeingbothtraditionalandnewmedia
marketingmaterialsfora35storerestaurantandentertainmentvenueoperation.
Founder,76DesignInc.servicingclientssuchasLightningManPromotions,LLC,OfficeMax,The
MarketingStore,ReMax,WeberShandwick,SABMiller,NicolasFeuilletteChampagne,EUWine
Growers,OldNavy,CollaboractionChicago,VirginAtlantic,LGandahostofotherregionaland
nationalclients.
Founder,4d5wInc.currentlyprovidingahostofclientswithdesignandwebbasedmarketing
solutionsthatconnectbusinessneeds,brand/serviceDNAandconsumers’lifestylesthroughdesign
insight,webtacticsandsocialmedialeverage.
Joe Jensen/Cast Development Director
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40yearsofdesignandwritingexperienceinhauntedhousesandtheatricalproduction.
Hisdesignworkhasincludedsome30hauntedattractions,50ormoretheatricaldesigns,
theHauntedAmericawebsite,andnumerousmusicvideos,filmsandvariouswebsites.
HiswordshavebeenfeaturedinHauntedAttractionMagazine,NewYorkTimes,WallStreet
Journal,EntrepreneurMagazine,andonallthemajortelevisionnetworks.
InadditiontohiscontributionstoFearCitythisseasonasconsultant.Heispresentlyabout
tolaunchacloudcontentcompanythatwillfeaturebothinteractiveproduct,contentproducingtoolsandtraditionalfare.
Julia Shell/Press Relations
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Focusoneventsandentertainment,includingdining,nightlife,music,fashion,health,fitness,sports
andtechnology,sheoffersservicesforallmagnitudesofbusinessandideasforallbudgets.
Fromproductlaunchtograndopeningstofundraiserstoeventsofallsizes,forFortune500
companiesormom-and-popshops,shebringsmediaattentiontoherclients.
ShehasassistedsuchlargecorporationsasBallyTotalFitness,AT&TWireless,AlaCarteEntertainmentrestaurantandnightlifegroup,LodgeManagementGroup,CLEARWireless,USARugbyandthe
ChicagolandAreaAffiliateofSusanG.KomenfortheCure,aswellasawidevarietyofsmalland
growingbusinessesintheChicagoarea.Hervastcontactsinprint,television,radioandonlinemedia
provideherclientswithexposurethatdeliversresults.Publicityisherpriority.www.JuliaShellPR.com
Dustin Efird / Production Designer
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ScenicDesigneratHarpoStudios
2008-2009Emmy®AwardNomineesforBestScenicDesign.
2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.
Micki LeMieux / Sculptor
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SculptureandFineArtsDesignerfordesignsincludingChicagoPublicSchools,ChicagoField
Museum,EvanstonArtCenter,ChicagoDept.ofCulturalAffairs.
Amy Jackson / Asst. Production Designer/Graphics
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ScenicDesigneratHarpoStudios
2008-2009Emmy®AwardNomineesforBestSetDecoration.
2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.
Sara Gentile / Special Effects
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DegreefromColumbiaCollegeinTechnicalTheatre.
WorkedatHarpoStudiosfor7yearsasalighting&stagetechnicianthenmovedintotheproductionofficeto
facilitateflowofproductionservices,fromcrewingandorderingmaterialsneededforshows.
Freelancedwithmultiplespecialeffectscompaniesthatdealwithpyrotechnics(indoor&outdoor),
lasers,flame,CO2/cryogenic&confettieffects.
8yearsasaspecialeffectslead,shehasworkedforcountlesscorporateevents,professional
sportingteamsfortheNHL,AHL,NBA,AFL,&NFLincludingacoupleofSuperBowls.She
hasalsotoureddoingpyroforDestiny’sChild,Nsync,&Eve.Othermusicalperformersare
Prince,Pink,DixieChicks,TimMcGraw,FaithHill,BrittanySpears,98Degrees,BoysIIMen,P.
Diddy,Shakira,MissyElliott,TobyKeith,JoDeeMessina,RickyMartin,LennyKravitzinwhich
ledhertodospecialeffectsforsomeMTVAwards,VH1Awards,&TheCountryMusicAwards.
Samantha Eaton / Webmaster +
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ExperiencedinmanyrolesinhauntedhouseswiththelocalJayceesforwellover10years.
Alternativemodelwithquirkyhobbies&unusualpassionsincludingseveralbands,multiple
independentfilms,andaplethoraofphotographersutilizingheruniquepersonality.
Forthepasttenyears,shehasownedthewebdesign&ITconsultationfirmPinkPwnyDesignsspecializingineclecticanddiverseclientssuchasmusicians,artists,actingpersonalities,andentrepreneurs.
Madskillsinallwebdevelopmentplatforms,searchandsocialintegrations.
Jeremy W. Floyd / Costume Design
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MFAinStageDesignfromNorthwesternUniversity.
MAinDramaticTheoryandCriticismfromtheUniversityofKentuckyandaBFAinDesignand
TechnologyfromtheUniversityofSouthAlabama.
RecentcreditsincludecostumedesignsforPornography(Steep),MurderforTwoandShortShakes!Macbeth
(ChicagoShakespeareTheater),GutBucketBlues(TrueColorsTheater,Atlanta),HarrietJacobs(Kansas
CityRepertoryTheater),TheHotMikado(DruryLane),andGodspell,AMidsummerNight’sDream,andThe
Handmaid’sTale(NorthwesternUniversity).www.jeremywfloyd.com
Travis Shupe / Co-Lighting Designer
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BFAinLightingDesignfromtheUniversityofNorthernColorado.
BasedinChicago,hemostrecentlyworkedastheEosProgrammerforTheOprahWinfreyshow
wherehewonhisfirstDaytimeEntertainmentEmmyAwardfor OutstandingLightingDirection.
ProgrammerforTheOprahWinfreyshowwherehewonhisfirstDaytimeEntertainmentEmmy
AwardforOutstandingLightingDirection.
NationalaccomplishmentsincludeworkwithcompaniessuchasIntelligentLightingCreations,Allure
Designs,TheSantaFeOpera,GoodmanTheatre,andThreeSixtyEntertainment.
Lee Fiskness/Co-Lighting Designer
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10yearsexperienceworkingasaLightingDesignSupervisoratTheSantaFeOpera,inNewMexico.
HereceivedaMasterofFineArtsinLightingDesignfromNorthwesternUniversity.
JeffNominatedLightingdesignerforhisworkwithNextTheatre
Localaccomplishmentsforlightingdesignworkingwithcompaniesincluding:LookingglassTheatre,
NorthlightTheatre,AboutFaceTheatre,andMilwaukeeRepertoryTheatre.
NationalaccomplishmentsincludeworkwithLincolnCenterforthePerformingArts,ThePortland
Opera,OperaColorado,andTheGuthrie.
Jill Glaser / Lead Makeup Artist
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AnIllinoisstate-certifiedfreelancemakeupartist,workinginandaroundtheChicagoarea.Jillworks
primarilyincommercialfilm,video,TVandprint,specializinginpreciseapplicationsforthedemandsofhigh
definition.JillisemployedbyphotographersandagenciesretainedbySears,Costco,ComEd,Harris
N.A.,StateFarmInsurance,andmanyothercompaniestoonumeroustomention.
The Plan, Partners and sponsors:
Theentireprojectwasextremelyambitiousinitssizeandscopeincontrasttothetimeline.NOTHINGexisted
6monthsagobesidesthe“idea”androughconcept.WedevelopedandproducedtheFEARCITYbrand,a
multifacetedmarketingcampaign,anenvironment,showandcastintheconfinesof40,000sq.ft.justlikethat!
Asmallarmytoiledinthesceneshopbuildingflatafterflatalongsidepropmasterscreatingandrepurposingall
mannerof“setdressings”.Costumerssketchedandcuratedourcharacter’sgarb.Audio,lightingandSFXteams
mechanizedthescenes.Allthewhilewefuriouslycreatedcontentandbrandmessagingwithphoto/video
shootsandgraphicdesign.Ourbusinessunitandownersworkedtirelesslywiththehostvillage,landlords,Fire
Marshall,Insuranceagents,Accountantsandlawyerstobringthebizpartstolife.Presto!Thenewerahasbegun!
Our Partners and Sponsors:
Thanks to all for their support
MonsterEnergy,JellyBelly,CityBeverage,FantasyCostumesHQ,ViennaBeef,Pequod’sPizza,MakeUpFirst,
TheRebuildingExchange,GlobalAdrenaline/HauntedHotelBall,BringerInnandBar1Events.
Thanks to all the other haunts that traded promotion with us and gave us great
support and feedback our first year out! TheRealmofTerrorHauntedHouse,
DreamReapersHauntedHouse,StatesvilleHauntedPrison,EleventhHourHaunted
House,AsylumExperiment,ScreamScene,NilesHauntedHouseScreamPark,
HauntedHouseChicago.comandahostofothers.We thank you.
THE RELEASE:
FEAR CITY: CHICAGO’S NEWEST, LARGEST, CLOSEST AND MOST STARTLING
HAUNTED ATTRACTION
(MORTON GROVE, IL)–ThisHalloweenseason,thefeariscomingtoChicagoland.Itisnot
yourtypicalfear.Itisnotforthefaintofheart,anditisnotforchildren.Itis40,000square
feetofinteractivethrillsandchills,anditwillnotonlyfrightenyou,itwilldisturbyouand,at
times,itwillmakeyouquestionyourbeliefs.ThisisFearCity.
FearCityisabrandnew,hauntedattractionlocatedaboutfifteenmilesfromdowntown
Chicago.Over50liveactorswerecastintorolestoroamthestagesandmazesdrivenby
thrillingaudio,lightingandvideoeffects,astheyinteractwiththeaudienceforanunheard
of30minutespershow.FearCitytakesyouonaride,literally.Itbeginsontheoutskirts
ofChicago,witheachgroupboardingan“el”traincar,wherewillingparticipantswillmake
stopsataseedyUptownclinic,ahotelinCicero,graffiti-marredalleyways,ascrapmetal
junkyard,aFultonMarketslaughterhouse,a“Blago”clownhouseandmidwayoffun,
aChicagoairportandeventhe“FriendlyConfines”ofthenorthside,justtonameafew
ChicagothemesinFearCity.
TheFearCityCounciliscomprisedofEmmy®Awardwinnersutilizingmotionpicturespecial
effects,reclaimedtelevisionsetsandsoundstages(yes,FearCityisenvironmentallyconscious)
andBroadwayleveltheatricalmakeupandcostumes.ThequalificationsoftheFearCityCouncil
areunsurpassed,andtheyhaveworkedtirelessly,liketheundead,tocreateabewitching
experiencelikenoother.[For a full list of the impressive Fear City Council credentials, please
visit this direct link: http://fearcitychicago.com/privacy-policy-2]
TicketstoenterFearCityarenowonsale.Ticketsare$25forgeneraladmissionand$35
forVIP,whichincludesanextraroomofterrorandrushentry,avoidingthelineofthemasses.However,waitinginthelineprovidesanotherlevelofinteractiveinvolvement,astheundeadwillentertainthosewaitingintheFearCityMall,astheyprovidephotoopportunities.
FoodfromPequod’sPizzaandViennaBeefHotDogsalongwithdrinksandothersnacks
willalsobeavailableintheindoor,climatecontrolled,waitingarea.
FearCitywillopenonSaturday,October1andrunthroughHalloween,Monday,October31.
Pleaseseetheirwebsiteforspecificdates,hoursandticketpurchasesatwww.FearCityChicago.com.
WHAT:
WHERE:
WHEN:
HOURS:
RUN TIME:
COST:
AGES:
Fear City - A Haunted Attraction
8240 North Austin Avenue, Morton Grove, Illinois 60053
October 1, 2, 7, 8, 9, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 28,
29, 30 and 31
Sunday through Thursday: 7pm to 11pm
Friday and Saturday: 7pm to 12am
Sunday, October 30 and Monday, October 31: 7pm to 12am
Approximately 30 minutes per experience
$25 General Admission/$35 VIP - Free Parking
Recommended for ages 13 and up
By the Number: October 1 - October 31st
Attendanceforthe21dayrunwasinkeepingwithourprojectionsandwearegrateful
toenterthemarketonourcues.OuroverallmarketingimpressionsforFearCityand
ourpartnersandsponsorsnumberedinthemillions!
Facebook.com/FearCity & www.FearCityChicago.com
FacebookDailyReach
FacebookFriendsViralReach
FacebookDailyPostsAverage
Fearcitychicago.com
Fearcitychicago.com
Comcast
“TV”zonespotsthroughoutregiononMTV,
MTV2,ESPN,SYFYandotherdemographic
appropriatechannels850,000+(5WeekRun,
988Total:30secSpots)
ClearChannel/103.5andLiteFM
25,000websiteimpressions+5000emails
Daily:15&:5promotionalannouncements
AMradioprogram
30X:30commercials,OnAirMentions
Emailreachthousands,OnAirinterview
WGTR
Liveremoteprogramming
MancowShow
OnAirInterview&PostShowBlogposts
35Konlinereach
IllinoisEntertainer
11/4Pagead-40,000Circulation
DigitalSubs-2000additional
HweenHauntGuide-3300reach
BoiMagazine 60kPrinted-2XfullpageAds
20kMonthlyViewers-2XDigitalversion
PrintCollateralReach
50KFlyer/500Posters
500+retailoutlets,inkindtrade
withotherseasonalattractions
CityBeverage/MonsterEnergy
integratedpromotionalprogramwithtexttowinin
retailstoresthroughouttheregionover100pairsof
ticketsawardedthroughTTW
DiscountingPrograms
buywithme.com&dealfind.com
Groupsalesandemailblasts
HighSchoolBoosterPrograms
Bar1,MedusaDays,LodgeGroupnightlife
Corporaterelationswithdiscountcodesformajor
areabusinessintranetsitesi.e.DraftFCB,Allstate
ChicagoFun.com
2500Viewersdaily
YOUTUBE
over12,000viewsofourcommercial
andotherlimitedreleasetrailers.
GlobalAdrenaline’s
“Haunted Hotel Ball”
Strategicpromotionalpartner-FCmarkson
allcollateral,mentionsonB96,Additionalearnedmedia,
FeaturedinHHBwebsite,SMgiveaways,emailcampaigns,
FB,TwitterandStreettreamdistributionofFCprint
throughoutregion400+lifestyleoutlets
HauntListings
www.realmofterror.com,HauntedHouse.com,
illinoishauntedattraction.com,hauntedillinois.com,
hauntedhouseschicago.com 21,000avaragedaily(Oct.5th-Oct31)
808,306
4
26,399UniqueVisitors
3.5PageviewsperUniqueVisitorAverage
Over 50 unique articles and segments across tv, radio, print and web
TEXT TO WIN POSTER - CSTORE LOCATIONS
GENERAL MARKET POSTER 11X17”
TARGET MARKET DROP IN FLYERS
GENERAL & VIP ADMISSION TICKETS
Over 50 unique articles and segments across tv, radio, print and web
Over 50 unique articles and segments across tv, radio, print and web
Over 50 unique articles and segments across tv, radio, print and web
Over 50 unique articles and segments across tv, radio, print and web
http://www.wgtrmedia.com/fear-city.html
http://www.examiner.com/performing-arts-in-chicago/fear-city-scares-chicago
http://www.thefeast.com/chicago/play/Fear-City-Haunted-House-Brings--132820913.html
http://www.wbez.org/episode-segments/2011-10-28/weekly-guide-surviving-zombie-outbreak-paul-cosca-93570#
http://timeoutchicago.com/things-to-do/this-week-in-chicago/14996951/ask-a%E2%80%A6-haunted-house-proprietoremmy-award%E2%80%93winning-former
http://abclocal.go.com/wls/story?section=resources&id=8405041
www.hauntedhousechicago.comtop13
http://www.facebook.com/event.php?eid=294923710535971#
http://www.wgntv.com/news/middaynews/chicagoscene/wgntv-chicago-scene-fear-city,0,6446048.storyhttp://www.
avclub.com/chicago/articles/boo-the-av-club-guide-to-chicagolands-haunted-hous,62844/
http://www.myfoxchicago.com/dpp/entertainment/chicago-haunted-houses-apple-pie-contest-bucktown-weekend-timeout-2011101
http://chicago.curbed.com/archives/2011/10/14/fear-city-fun.php
http://www.chicagotribune.com/entertainment/theater/theaterloop/ct-ent-1012-fear-city-review-20111011,0,3061353.
column?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+chicagotribune%2Fthetheater
loop+%28Chicago+Tribune+-+The+Theater+Loop%29&utm_content=Google+Feedfetcher
http://www.chicagonow.com/chicago-quirk/2011/10/the-best-haunted-house-in-chicagoland-fear-city
http://www.timeoutchicago.com/things-to-do/this-week-in-chicago/14974957/your-perfect-weekend-haunted-housesapple-pie-cook-off-ho
http://www.chicagoist.com/2011/10/12/fear_city.php
http://www.chicagoist.com/2011/10/13/the_building_of_fear_city_part_ii.php
http://traveltips.usatoday.com/top-10-haunted-houses-illinois-100942.html
http://www.huffingtonpost.com/2011/10/04/chicagos-scariest-haunted_n_994792.html
http://www.windycitylive.com/episodes/Whats-on-Dec-w--Billy-Dec-September-29-October-5-:-Best-Events--Concerts-Parties--Games--Fests---/8372462
http://grayslake.patch.com/articles/looking-for-a-good-scream
http://www.count-gregula.com/haunt-reviews/Fear-City.html
http://www.themash.com/blog/news/2011/10/20/fright-plans/
http://www.redeyechicago.com/entertainment/dating/redeye-chicago-fall-dating-guide-20111019,0,2064914.story
http://www.chicagotribune.com/entertainment/events/ct-ott-1014-halloween-guide-20111013,0,3027210.story
http://www.wbez.org/content-categories/97857
http://www.facebook.com/photo.php?v=2425524633187&set=vb.114543975287885&type=2&theater
http://www.facebook.com/photo.php?v=2425515232952&set=vb.114543975287885&type=2&theater
http://niles.patch.com/articles/get-your-halloween-frights-early-at-fear-city
http://niles.suntimes.com/entertainment/8020889-421/arts-and-entertainment-calendar-for-oct-6.html
http://www.youtube.com/user/MortonGroveILyt#p/u/1/QqWlMPIddsk
www.youtube.com/fearcityhaunt
A special thanks to our cast and crew
See you for the Apocalypse 2012
Tony Duffy for Press/Marketing inquiries
312 560 5712
[email protected]