2013 Media Kit

2013 Media Kit
Canadian and International news | politics | business | health | culture | environment | travel | sports | technology
Leading the discussion on what
matters most to Canadians
When it comes to national and international news, business, politics, social
issues and culture, Maclean’s brings an authentically Canadian voice to the
table. Readers love our fearless features, our mind-jolting opinion, our sense
of humour and our bold design.
More than 100 years strong – with over 2.4 million readers – Maclean’s has
never been more relevant or compelling.
Maclean’s is the trusted brand more Canadians choose than any other current
affairs media source in the country. Our relationship with our audience is akin
to a one-on-one conversation. Join our discussion. Advertise in Maclean’s
and establish communication with the largest audience of successful,
influential and engaged Canadians.
READERSHIP: 2,474,000
(PMB 2012 Fall)
CIRCULATION: 321,275
(ABC, June 30, 2012)
FREQUENCY: 46 issues/year
FOUNDED: 1905
EDITOR:
Mark Stevenson
SPECIAL ISSUE
PUBLISHER:
Penny Hicks
NEWSMAKERS 2012
★
★
THE
A CELEBRATION OF
PLE
ORGETTABLE PEO
YEAR’S MOST UNF
PM 40070230
DEC. 17, 2012 · $7.95
DISPLAY UNTIL DEC. 31, 2012 MACLEANS.CA
COV_DEC 17.indd 401
12-11-23 8:07 PM
2013 MEDIA KIT | PAGE 2
readership
2,474,000
readers
AVERAGE HOUSEHOLD INCOME
$92,223
53% MALE
47% FEMALE
AVERAGE AGE: 47
7.2 readers per copy
321,275 circulation
(Source: PMB 2012 Fall, Based on total Canada 12+)
Magazine
Vs. Daily
Newspaper
Maclean’s reaches 2,312,000
English adults in Canada more
effectively than the national
dailies COMBINED
96% more readers than the
weekday edition of the Globe and
Mail and National Post combined
76% more readers than the
Saturday edition of the Globe and
Mail and National Post combined
THE AFFLUENTS. THE INFLUENTIALS. THE ACHIEVERS.
Maclean’s effectively reaches Canada’s most
sought-after audience.
THE AFFLUENTS
491,000 have non-RRSP investments
446,000 Have a self-directed RSP
742,000 Most recently bought a new vehicle
429,000Took 7+ vacations/trips in or outside Canada within
the past 12 months
551,000 Have a household income of over $125,000+
186,000 Own a vacation home
THE INFLUENCERS
619,000Managers/Owners/Professionals/Executives
308,000 Travelled on business in the past year
177,000 Business purchase decision-makers
288,000 Have a home office/business
THE ACHIEVERS
808,000 Have a bachelor’s degree or higher
294,000 Have a post-graduate education
(PMB 2012 Fall, English adults 18+)
2013 MEDIA KIT | PAGE 3
ANNUAL REPORTS
2013 Annual Special Reports
Maclean’s profiles important ongoing issues and examines critical topics
that matter to Canadians year in and year out.
Canada Day Special Report
8th Annual Parliamentarian of the Year
Year in Pictures
On Sale: June
On Sale: November
On Sale: December
One of our most popular issues. Maclean’s takes a
fresh and informed look at all things Canadian.
If you think being an MP is easy, then you haven’t
been one. Maclean’s, in partnership with IPSOS
Reid, announces the top Member of Parliament
for the year, and celebrates others in 7
additional award categories – as voted on by
the MPs themselves.
Maclean's showcases a stunning selection of
photographs from the year that was, along with
comprehensive narratives to re-visit the year's
biggest news events.
JULY
Calgary: Kate gives a hug to Diamond Marshall, 6, a cancer
Yellowknife: The prince plays street hockey during the official
patient with a dream to meet a princess. todd KoRol/ReuteRs
welcoming ceremony in the territory. Phil Noble/ReuteRs
Newsmakers of the Year
On Sale: November
Ever popular, Maclean’s big year-end Newsmakers
review highlights the year’s winners, losers, dealmakers and breakers, celebrities, heroes and rogues.
Known for its provocative and cheeky style, this
issue features striking visuals, absorbing perspectives
and plenty of surprises! Maclean’s Newsmakers has
quickly become a newsstand success story.
YEAR IN PICTURES.indd 62
11-12-06 8:35 PM
5th Annual Rethink Issue
On Sale: October
A special issue devoted to innovation – how people,
ideas and technologies are changing the world as
we know it.
24th Annual University Ranking Issue
On Sale: October
Often controversial, always informative – this
definitive ranking of Canada’s universities
makes waves and headlines across the country.
This is the go-to guide for students, parents,
faculty and policy-makers. It’s a
Canadian classic.
For specific issue dates, please contact your
Account Manager or [email protected]
Note: All topics and issue dates are subject to change at any time.
2013 MEDIA KIT | PAGE 4
talent pool
Compelling Reasons to Read
The Maclean’s roster of contributing writers is second to none –
widely respected, refreshingly frank and frequently referred to.
PAUL WELLS
SENIOR COLUMNIST
His views out of Ottawa are fresh
and funny, revered and
feared. He’s an all around, must-read
Emma Teitel
COLUMNIST
A young and refreshing
take on anything and everything.
for Canadians–and their leaders
JONATHON GATEHOUSE
NATIONAL CORRESPONDENT
Pushes boundaries with dynamic,
stories and columns
award-winning
CHARLIE GILLIS
NATIONAL CORRESPONDENT (National Affairs)
MICHAEL FRISCOLANTI
SENIOR WRITER
Keeps a sharp and watchful
eye on crime and Canada’s military
JASON KIRBY
Senior editor (National)
fascinating
and informative stories from
Writes with a deep
understanding of Canada
Strives to uncover
owing to a career that has taken him
from B.C. to the Maritimes
across Canada
BRIAN D. JOHNSON
SENIOR WRITER
Takes an astute, passionate
and clever look at the movies and
entertainment
JAIMIE J. WEINMAN
ASSOCIATE EDITOR
Offers up a
hip, edgy and cool
opinion on all things television and
pop culture
BARBARA AMIEL
COLUMNIST
She’s inimitable, fierce and
forthright. She says what she
thinks about public personalities and
current affairs
SCOTT FESCHUK
COLUMNIST
Nothing is safe from his wry and
absurdist views on pop culture,
politics and anything else that
deserves lambasting
2013 MEDIA KIT | PAGE 5
sponsored events
Reach the UnReachables
Throughout the year, Maclean’s hosts a series of unique Canadian events. Unmatched
in their ability to connect private sponsors with often unreachable audiences, these
events bring together well-informed readers, government officials and policy influencers,
business executives, investors, decision makers and affluent consumers. Sponsors benefit
from unrivalled access to select groups of Maclean’s readership.
PARLIAMENTARIAN
OF THE YEAR AWARDS
Custom Events &
Sponsorship
An opportunity like no other, this
highly acclaimed event puts its
sponsors at the very epicentre
of political discourse. The
Parliamentarian of the Year Awards
is attended by Cabinet Ministers,
Members of Parliament, senior
staffers and policy makers across all
party lines. A uniquely non-partisan
occasion in the nation’s capital.
MACLEAN’S SPONSORED EVENTS
TASTE OF MACLEAN’S
Some of Canada’s finest chefs dish
up an exclusive one-time-only menu
for an intimate group of Maclean’s
readers. Sponsors and guests
mingle with our savvy “host with
the most” – Scott Feschuk – and
enjoy an exclusive dinner featuring
a special Q&A with the chef and
Maclean’s food writer, Jacob Richler.
IN CONVERSATION
WITH MACLEAN’S
Designed to spark dialogue and fire up
debate, In Conversation with Maclean’s
offers lively public discussions on the
latest issues impacting Canadians,
from politics to healthcare. Past
participants have included Atom
Egoyan, Adam Gopnik, Malcolm
Gladwell, and Dr. Regina Herzlinger.
Maclean’s custom event programs
provide sponsors with a custombuilt opportunity to interact with
select audiences within our highly
engaged readership. Working with
sponsor participants, Maclean’s will
create customized, turn-key events
to meet your campaign objectives
including (but not exclusive to):
• Face-to-face interaction with
your target audience
• Relevant content development for
enriched audience engagement
• Integrated multiple media
platforms to enhance your event
For more information about
Maclean’s Events Programs, contact:
PAM CHODDA YOUNG
Manager, Business Development
and Sponsorships
T 416.764.1433
F 416.764.1301
E [email protected]
Expand your horizons – and your
prospects – with an exclusive
Maclean’s event sponsorship.
2013 MEDIA KIT | PAGE 6
macleans.ca
Macleans.ca makes
sense of it all ONLINE
Macleans.ca is Canada’s most compelling online destination for political commentary and
discussion, feature stories, social debate and cultural musings that impact our country. Visitors
to Macleans.ca – on the web, mobile and social platforms – get full access to exclusive online
features, podcasts, videos, and the latest from our nationally acclaimed bloggers.
SITE FEATURES
•
•
•
•
•
•
National and International News
Blog Central
Features
The Week in Pictures
E-Newsletter
Debates and Podcasts
SPONSORSHIP OPPORTUNTIES
•
•
•
•
•
Newsmakers
Photo Gallery
University Research Tool
Scholarship Finder
E-Newsletter
495,000 unique visitors per month!
For advertisers, Macleans.ca offers a targeted
audience of motivated and successful Canadians
craving reliable information and analysis.
Source: comScore September 2012.
For more information about
advertising on Macleans.ca contact:
HAILEY BIBACK
Director, Digital Solutions
T 416.764.2404
E [email protected]
2013 MEDIA KIT | PAGE 7
Advertising rates
Note: All print advertisers have the opportunity to buy space in the tablet editions.
Contact your advertising account manager for details.
National Rates (gross)
A
FREQUENCY (ISSUES)Under 7 VOLUME (PAGES) B
7 to under 14
1-6 7-13 Full Page
$39,330 $37,770 Double Page Spread $70,780 2/3 Page Horizontal or 2 Column 1/2 Page Hor. or Ver. or Double 3/4 Column (Junior Page) C
D
14 to under 21 21 to under 27
14-20 E
27+
21-26 27+
$36,580 $35,390 $34,210
$67,950 $65,830 $63,710 $61,600
$31,480 $30,220 $29,270 $28,330 $27,360
$29,500 $28,340 $27,430 $26,560 $25,660
$23,190 $22,270 $21,570 $20,900 $20,190
1/3 Page Vertical Column or 1/3 Page Square
$20,450 $19,630 $19,020 $18,400 $17,800
Inside Front Cover
$45,230 $43,440 $42,070 $40,700 $39,340
Inside Front Cover/Page One (IFC DPS) $77,860 $74,750 $72,420 $70,080 $67,760
Inside Back Cover $43,270 $41,540 $40,230 $38,950 $37,630
$47,210 $45,320 $43,900 $42,480 $41,060
Full Page $34,610 $33,230 $32,190 $31,160 $30,100
Double Page Spread $62,300 $59,810 $57,930 $56,090 $54,200
2/3 Page Horizontal or 2 Column $27,700 $26,590 $25,750 $24,940 $24,100
1/2 Page Hor. or Ver. or Double 3/4 Column (Junior Page)
$25,950 $24,940 $24,140 $23,360 $22,580
Banner $20,420 $19,600 $19,010 $18,370 $17,780
1/3 Page Vertical Column or 1/3 Page Square
$18,000 $17,280 $16,740 $16,190 $15,650
Full Page $30,680 $29,450 $28,520 $27,630 $26,690
Double Page Spread $55,230 $53,020 $51,380 $49,700 $48,060
2/3 Page Horizontal or 2 Column $24,550 $23,560 $22,840 $22,090 $21,370
1/2 Page Hor. or Ver. or Double 3/4 Column (Junior Page) $23,020 $22,100 $21,410 $20,710 $20,010
Banner $18,090 $17,380 $16,830 $16,290 $15,760
1/3 Page Vertical Column or 1/3 Page Square
$15,960 $15,330 $14,850 $14,360 $13,880
Four Colour
Banner Outside Back Cover Black & One Colour
Black & White
2013 MEDIA KIT | PAGE 8
Advertising rates
Regional Rates (gross)
A
VOLUME (PAGES) Under 7 FREQUENCY (ISSUES) B
7 to under 14
C
D
14 to under 21 21 to under 27
E
27+
1-6 7-13 14-20 21-26 27+
$30,230
$29,020
$28,110
$27,220
$26,280
Atlantic Provinces or Quebec
$6,270
$6,000
$5,830
$5,640
$5,450
Atlantic Provinces and Quebec
$8,830
$8,460
$8,210
$7,940
$7,680
Quebec and Ontario
$27,660
$26,550
$25,730
$24,900
$24,060
Ontario
$25,070
$24,060
$23,310
$22,550
$21,810
Ontario and Western Canada
$37,740
$36,240
$35,110
$33,970
$32,840
Western Canada
$17,140
$16,440
$15,940
$15,430
$14,900
Prairie Provinces
$11,460
$11,020
$10,670
$10,330
$9,980
$7,720
$7,400
$7,170
$6,950
$6,720
$13,300
$12,790
$12,390
$11,990
$11,610
$8,830
$8,460
$8,210
$7,940
$7,680
Four Colour/Full Page
Eastern Canada*
Alberta or Manitoba and Saskatchewan
British Columbia and Alberta
British Columbia
*Ontario, Quebec, Atlantic Provinces
City Rates (gross)
A B C DE
VOLUME (PAGES) Under 7 FREQUENCY (ISSUES) 7 to under 14
14 to under 21 21 to under 27
14-20 21-26 27+
1-6 7-13 27+
$13,300
$12,790
$12,390
$11,990
$11,610
$11,700
$11,230
$10,880
$10,540
$10,180
Four Colour/Full Page
Toronto and Montreal
Toronto
National Reply Card Rates (gross)
SuppliedWe-to-print
B&W2/C 4/C
Single
$13,740
$31,090
$32,750
$34,190
Double
$19,230
$43,530
$45,880
$47,870
Triple
$23,370
$52,850
$55,700
$58,140
2013 MEDIA KIT | PAGE 9
2013 Publishing Calendar
Cover Date
Sales Close
Material Close
On-Sale Date
January 14**
December 19
December 27
January 3
January 21
December 28
January 3
January 10
January 28
January 7
January 10
January 17
February 4
January 14
January 17
January 24
February 11
January 21
January 24
January 31
February 18
January 28
January 31
February 7
February 25
February 4
February 7
February 14
March 4
February 11
February 14
February 21
March 11
February 15
February 21
February 28
March 18 February 25
February 28
March 7
March 25
March 4
March 7
March 14
University Guidebook SIP* February 4
February 8
March 18
April 1
March 11
March 14
March 21
April 8 - 15*
March 18
March 21
March 28
April 22
March 29
April 4
April 11
April 29
April 8
April 11
April 18
May 6
April 15
April 18
April 25
May 13
April 22
April 25
May 2
May 20
April 29
May 2
May 9
May 27
May 6
May 9
May 16
June 3
May 13
May 16
May 23
June 10
May 17
May 23
May 30
June 17
May 27
May 30
June 6
June 24
June 3
June 6
June 13
You’re never too late.
Book a full page national ad on a
Friday, give us material by Monday
at noon and see your full page ad in
the national edition of Maclean’s on
Thursday.  No cancellations
accepted after closing dates. 
ISSUANCE KEY
Cover Date
* Double Issue On sale for 2 weeks
Extended
**
Distribution
It is the responsibility of the advertiser
to supply correct advertising material
to Rogers Publishing by the indicated
Material Close date. Rogers Publishing
cannot guarantee that any material
received after the indicated Material
Close date will run in that issue. Please
refer to our terms and conditions for
additional details.
Tentative Schedule: All information is subject to change at any time.
2013 MEDIA KIT | PAGE 10
1 of 2
2013 Publishing Calendar
Cover Date
Sales Close
Material Close
On-Sale Date
July 1 – 8*/**
June 10
June 13
June 20
July 15
June 24
June 27
July 4
July 22
June 28
July 4
July 11
July 29 - August 5*
July 8
July 11
July 18
August 12
July 22
July 25
August 1
August 19
July 29
August 1
August 8
August 26 - September 2* August 2
August 8
August 15
September 9**
August 19
August 22
August 29
September 16
August 26
August 29
September 5
September 23
August 30
September 5
September 12
September 30
September 9
September 12
September 19
October 7
September 16
September 19
September 26
October 14
September 23
September 26
October 3
October 21
September 30
October 3
October 10
October 28
October 7
October 10
October 17
November 4
October 14
October 17
October 24
November 11
October 16
October 21
October 31
November 18
October 28
October 31
November 7
November 25
November 4
November 7
November 14
December 2
November 11
November 14
November 21
December 9 - 16
November 13
November 18
November 28
December 23*
November 25
November 28
December 5
Dec. 30 - Jan. 6, 2014*
December 2
December 5
December 12
You’re never too late.
Book a full page national ad on a
Friday, give us material by Monday
at noon and see your full page ad in
the national edition of Maclean’s on
Thursday.  No cancellations
accepted after closing dates. 
ISSUANCE KEY
Cover Date
* Double Issue On sale for 2 weeks
Extended
**
Distribution
2 of 2
It is the responsibility of the advertiser
to supply correct advertising material
to Rogers Publishing by the indicated
Material Close date. Rogers Publishing
cannot guarantee that any material
received after the indicated Material
Close date will run in that issue. Please
refer to our terms and conditions for
additional details.
Tentative Schedule: All information is subject to change at any time.
2013 MEDIA KIT | PAGE 11
Mechanical Requirements
Trim Size of Magazine: 7 7/8” Wide by 10 ½” Deep
Double Page Spread
15 3/4 ” x 10 1/2 ”
1/2 Page Vertical
3 7/8 ” x 10 1/2 ”
Full Page
7 7/8 ” x 10 1/2 ”
1/2 Page Horizontal
7 7/8 ” x 5 1/4 ”
1/2 Double Page Spread
15 3/4 ” x 5 1/4 ”
Double 3/4 Column
5” x 8”
2/3 Page Horizontal
7 7/8 ” x 6 3/4 ”
Banner
2 Column
5” x 10 1/2 ”
7 7/8 ” x 2”
1/3 vertical (1 Column) 2 3/4 ” x 10 1/2 ”
1/3 Page Square
5” x 5 1/2 ”
Bleed Area
For ads intended to bleed, please add 1/8” beyond trim size
Live Area
Please allow 1/4” of type safety inside trim size
Note
Hold all type matter or illustrative material not intended to trim a minimum of 1/4” (6
mm) from outside trim edges and include 1/8 ” (3 mm) gutter allowance for saddle-stich
spreads or 1/4” (6 mm) gutter allowance for perfect bound spreads. Publisher is NOT
responsible for line-up of type or image running through the gutter on spreads or single
pages adjacent to insert. Running type or image through the gutter is STRONGLY
discouraged. Folding and trimming are subject to variation.
Production Process
Printing: High-speed, web offset lithography
Format: Computer-To-Plate.
Binding: Saddle-stitched.
Trim Size: 7 7/8 ” wide by 10 1/2 ” deep
Supplied Advertising Materials
PDF/X-1a:2001, or a generic PDF created to Rogers Publishing specifications, sent online
using Magazines Canada AdDirect at addirect.sendmyad.com. For futher information
regarding Rogers Publishing specifications refer to www.rogersdigitalads.com, or contact
Production Manager at 416.764.2833. Rogers Publishing does not accept responsibility for
material content, or colour trapping.
TM
Upload.Check.Send
AdDirect Instructions
1) Log into Magazines Canada's AdDirectTM Ad Portal (addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit
2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
3) Follow the onscreen preflight process
4) Approve your ad.
2013 MEDIA KIT | PAGE 12
advertising information
Rate Discounts
Volume
Volume for any edition may be prorated on the basis of national circulation
to determine the total space subject to
volume discounts. Alternatively, regional
advertisements may be purchased at
their earned regional volume discount
and this space may also be pro-rated
on the basis of national ­circulation to
determine the volume discount level
applicable to any national advertising.
Frequency
Advertisers qualify for a frequency
discount based on the number of issues
used in a contract period. A single issue
may be counted more than once for each
separate region or for each separately
advertised product, split runs excepted.
National and regional schedules must
be considered separately. Frequency
of national units may ­contribute to,
but not benefit from, the frequency
discount for regional editions.
Combination of discounts
• Advertisers are entitled to either
Frequency or Volume discounts.
• Indicated percentage discounts are
­applied to rates successively, i.e. discounts
are multiplicable, not additive.
• The maximum allowable
combination discount for any unit
is 40% off the “A” rate, except for
consecutive page discounts.
• No unit in any schedule may have
the effect of reducing the total
campaign cost below that of the
other units at their earned rates.
Reply Cards & Inserts
A limited number of reply cards and
advertising sections on special insert stock
can be accepted in national and regional
editions, where mechanically possible.
The binding position of such advertising
inserts or reply cards (in relation to the
top or bottom of the magazine page)
is variable according to production
factors prevailing on a specific issue.
• Reply cards printed on 7 pt. hi-bulk
stock. Single cards 5 7/8” x 4 1/8”.
• The publisher reserves the right to set an
advertising ceiling on reply cards and/or
inserts in any edition and may request
that some advertisements be moved one
week to facilitate change in production
requirements.
• R ates for national and regional editions
on request.
• A minimum backup unit of a full
page (B&W) or an advertising unit
of ­equivalent rate is required when
running a reply card. Address side
printed black and white. M
­ echanical
specifications on request.
• Volume of space used in inserts
­contributes to R.O.P. advertising volume
on the basis of dollar equivalency.
Position Incumbencies
Incumbencies must be confirmed at time
of original booking.
Regional Copy Splits and
A/B Split Runs
Non-cancellable.
Mechanical charges for copy and A/B splits
(non-commissionable):
• Replacing black plate (any ad): $1,240
• Replacing two plates (2-colour): $1,935
• Replacing all plates (4-colour): $3,000
• Multiple plate changes in same issue: 65%
premium per additional plate change.
Fifth Colours
30% premium. Full pages and
spreads only (national edition).
Cancellations
Not accepted after official closing
dates. See 2013 Publishing Calendar
for details. The rates set forth in
this rate card are effective with the
January 14, 2013 issue of Maclean’s.
• R ates are available on request for cards
requiring special perforations
or gumming.
• The publisher has the option of extending
the binding lip of a reply card. Do not
print on the lip of a supplied card.
Inserts
Insert unit sizes include full pages,
gatefolds, two-column, double 3/4 column
and half-page sizes. More information
and rates available on request.
Numerically Consecutive
Page Discounts
Gatefolds
Discounts apply off the one-time
rate, and contribute to Volume
and Frequency contracts.
3 pages - 25% discount
4 pages - 30% discount
5 pages - 35% discount
6 pages - 40% discount
7 pages - 45% discount
8 pages - 50% discount
Limited availability in regional editions.
Limited availability. Premiums may apply.
• Inserts are non-cancellable.
Multi-year contracts
Available on request.
Guaranteed Positions
Mechanical specifications
and rates on request.
Cover Flaps
Mechanical specifications
and rates on request.
2013 MEDIA KIT | PAGE 13
Offices
Head Office
One Mount Pleasant Road
Toronto, ON M4Y 2Y5
Tel: 416.764.1300
Fax: 416.764.1301
[email protected]
Daria lennon
Manager, Advertising Sales
Tel: 416.764.1487
Fax: 416.764.1301
[email protected]
Kathryn Murphy
Manager, Advertising Services
Tel: 416.764.1280
Fax: 416.764.1301
[email protected]
Western Regional Office
(Canada + U.S.A.)
1228 Hamilton Street
Suite 403
Vancouver, BC V6B 6L2
Karen Marshall
Western Regional Director
Tel: 604.696.9975
Fax: 604.696.9973
[email protected]
Eastern U.S.A.
Whitney Ross
Tel: 203.293.4128
Fax: 203.349.5315
whitney.wrapllc.com
Eastern Regional Office
1200, Avenue McGill College
Bureau 800
Montreal, QC H3B 4G7
Tel: 514.843.2530
Fax: 514.843.2181
[email protected]
Louise Pharand
Director, Advertising Sales, Eastern Canada
Tel: 514.843.2519
Fax: 514.843.2181
[email protected]
2013 MEDIA KIT | PAGE 14
terms and conditions
General Terms & Conditions
The applicable insertion order (to the extent it does not conflict with the terms
hereof ), the then current rate card of the publication(s) to which the insertion
order relates (“Publication”) and Publication’s then current advertising
specifications are incorporated by reference into these terms and conditions
and are collectively referred to as the “Agreement”. The person(s), firm or
corporation contracting with Rogers Publishing Limited (“Publisher”) for the
insertion of advertising in Publication, whether as principal (“Advertiser”) or
as agent (“Agency”), shall be deemed authorized for all purposes relating to
the Agreement.
Rates & Commissions
(a) Publisher reserves the right to change its advertising rates at any time. Rate
changes shall be made at least 30 days in advance of the closing date of
the first issue to which such rates apply. If a rate change is not acceptable
to Advertiser or Agency, it may, within 15 days of notification of such rate
change, cancel the Agreement without incurring short rate charges (excluding
multi-year discounts).
(b)Advertising rates are subject to the addition of applicable taxes, including
Goods and Services Tax (GST), Harmonized Sales Tax (HST) and a Quebec
Sales Tax (QST) where applicable.
(c)A gency commissions equal to up to 15% of gross billings for space, colour,
position or special insert stock are payable to recognized agencies only.
Commissions are not payable on extra mechanical charges, reprints, split runs
and other such charges.
(d)A ny negotiated discounts are only applicable to and available during the
period in which they are earned. Rebates resulting from any and all earned
advertiser discount adjustments must be used within 6 months after the
end of the period in which they are earned, and will expire if unused during
such period.
Billing & Payments
(a)Advertiser and Agency shall be jointly and severally liable for payment of all
invoices for advertising published in Publication.
(b)A mounts invoiced are payable upon receipt of invoice. Interest shall be
charged at a rate of 1% per month (18% per annum) on amounts outstanding
for more than 30 days from the date of invoice.
(c)Invoiced amounts are payable at Publication’s office in Canadian funds, or
equivalent funds at the rate of exchange prevailing at the time of payment.
(d)Publisher reserves the right to change the payment terms to cash with
insertion order at any time.
Cancellation
(a)Cancellation of the Agreement by Advertiser or Agency is subject to
Publisher’s approval, in its sole discretion. Agreements for covers, special
positions and inserts may not be cancelled by Advertiser or Agency. No
cancellations shall be accepted by Publisher after the closing date for
advertising space. Short rate charges shall apply to all cancellations by
Advertiser or Agency.
(b)Publisher may, at its option, terminate this Agreement for the breach of any
term hereof. Upon termination for breach, all charges incurred, together with
short rate charges, shall be immediately due and payable.
Advertising Materials
(a)A ll advertising copy is subject to Publisher’s approval and Publisher
may without notice and without liability reject, discontinue or omit any
advertising for any reason at any time.
(b)The word “Advertisement” shall be placed above copy which Publisher
determines resembles Publication’s editorial material or that is not
immediately identifiable as an advertisement.
(c)Publisher shall not be responsible for colour or colour trapping or advertising
copy that does not conform to digital Magazines Advertising Canadian
Specifications (“dMACS”). Advertising material must be accompanied by
a dMACS standard proof. For further information regarding magazine
industry standards, please refer to Magazines Canada
www.magazinescanada.ca or dMACS http://magazinescanada.ca/
dmacs.php?cat=dmacs. Proofing requirements may also be found on www.
rogersdigitalads.com under “Proofing Info”.
(d)Publisher may insert the advertising anywhere in Publication in its discretion,
and any condition on orders or copy instructions involving the placement
of advertising shall be treated as a positioning request only and cannot
be guaranteed. Publisher’s inability or failure to comply with any such
positioning request shall not relieve Advertiser or Agency of the obligation to
pay for the advertising.
(e)Publisher shall not be obligated to return any advertising material.
(f)A ny advertising published in Publication may, in Publisher’s discretion, be
published and archived by Publisher or any anyone authorized by Publisher,
as many times as Publisher and those authorized by Publisher wish, in and
on any product, media and archive (including anything in print, electronic or
other form).
Warranties, Indemnities, Limitations
(a)Advertiser and Agency shall be jointly and severally liable for all content
(including text, representation and illustrations) of any advertising printed.
Advertiser and Agency shall jointly and severally indemnify Publisher, its
affiliates and their respective officers, directors, employees, contractors and
agents against any and all liability and costs including any legal fees arising
from a breach of this Agreement and/or resulting from the publication of
the advertising materials, including without limitation, defamation, illegal
competition or trade practice, infringement of trademark, trade name, or
copyrights, and violation of rights of privacy, property or contract.
(b)Publisher shall not be responsible for errors or omissions in any advertising
materials provided by Advertiser or Agency (including errors in key numbers)
or for changes made to such advertising after the applicable closing date.
(c)Advertiser and Agency agree that Publication shall be under no liability for
the failure, for any reason, to publish any advertising or circulate any issue
of Publication.
General
(a)If Agency has entered this Agreement on behalf of Advertiser, Agency
confirms that Advertiser has been provided with a copy of the terms hereof.
(b)Th is Agreement constitutes the entire agreement between the parties
with respect to its subject matter and supersedes all prior agreements
and understandings relating to the subject matter. No changes to this
Agreement shall be effective unless made in writing and signed by the party
sought to be bound.
(c)For clarity, Publisher shall not be bound by any conditions, printed
or otherwise, appearing on Advertiser or Agency contracts, orders or
instructions which conflict with, vary or add to these terms and conditions.
(d)Neither Advertiser nor Agency may assign any rights or obligations under
this Agreement.
(e)Advertiser and Agency agree not to make promotional or merchandising
reference to Publication in any way without the prior written permission of
Publisher in each instance.
(f)No provision of this Agreement shall be deemed waived by a course of
conduct unless such waiver is in writing signed by all parties and stating
specifically that it is intended to modify this Agreement.
(g)This Agreement is governed by and construed in accordance with the laws of
the Province of Ontario and the federal laws of Canada applicable therein.
Any proceeding relating to the subject matter of this Agreement shall be
within the exclusive jurisdiction of the courts of the Province of Ontario.
2013 MEDIA KIT | PAGE 15