Media Guide

The
Evolution
The Moawad Consulting Group is a dynamic organization
committed to delivering advanced mindset solutions to the
driven leader(s) in the world’s most competitive environments.
We have one focus for our clients, continuous improvement.
We have a proven an elite capability to motivate the
motivated, and serve this country’s elite, professional,
collegiate, military and top business organizations with
the end goal of both enhancing and improving present
performance. Nothing happens by accident. Good or bad.
We have been on the sideline for 5 of the last 6 Bowl
Championship Series and College Football Playoff matchups,
and have served this country’s top programs for the last 15
years. Our engagements have been long-standing mutual
commitments built upon added value and the ability to
support and solve problems for Tier 1 organizations.
Built upon many key principles of the late Bob Moawad,
we believe that both an individual and an organizations
‘mentality’ predicts its sustainability, and that ‘mentality’ is
an area that can consistently be modified and challenged to
both do and be more.
Our development model has been battle tested in sports
biggest moments, great ones and challenging ones. We help
manage some of this country’s biggest brands, federations
and businesses. We continue to support many of the world’s
top athletes, young and old, as they navigate the realities
of the ‘business of sports’ – where you are defined in the
present every moment, every play and every day.
The Moawad Consulting Group is managed by Trevor
Moawad, a 15 year veteran of the sports business and
mental conditioning fields. Moawad has a Masters Degree
in Education (Social Sciences) from Occidental College
and has been consistently recognized both nationally and
internationally as an industry leader in the mindset arena.
The
History
For the past 15 years, Trevor Moawad has held multiple roles as a
Director of Mental Conditioning and Director of the multi-disciplined
IMG Performance Institute (at the IMG Academies in Bradenton,
Florida). Most Recently, Moawad was the Vice President of Pro/
Elite Sports and Mindset at the prestigious Athletes Performance
Institute (now EXOS in Phoenix, AZ).
He has served 8 seasons with the Alabama Crimson Tide and
10 seasons with the Jacksonville Jaguars as the teams’ mental
conditioning consultant and enters his 7th season in the same role
with Florida State University Football. Moawad also served on the
board of directors for the National Association for Self Esteem and
is a member of US Soccer’s National Sport Psychology staff.
Trevor
Moawad
Moawad was raised in Washington State and is the son of world
renowned peak performance educator, the late Bob Moawad. Bob
was an original contributor to ‘Chicken Soup for the Soul’ and is
the former President of the National Association for Self-Esteem.
As an athlete, Moawad was inducted into the athletic hall of fame
at Charles Wright Academy in Tacoma, Washington, and was a
two-sport athlete at Occidental College, the same school that
produced both Jack Kemp and Barack Obama. At Occidental,
Moawad received both his Bachelors degree and Masters Degree
in Politics and Education respectively.
Moawad continues to be a thought leader in the performance
space appearing consistently in the global media including ESPN,
SI, Fox Sports, NPR, USA Today, The Herald Tribune, Outside the
Lines and a number of national, regional and local outlets.
It’s your attitude
not your aptitude
that determines
your altitude.
Working
with MCG
Changing entrenched behaviors is often more difficult
than learning new technical skills. Our goal is to provide
battle tested tools and strategies that emphasize personal
growth, responsibility and adaptability. Enhancing your
team through investing in people improves productivity
and leads to greater success.
Team
Engagements
—
Individual
Engagements
—
We implement our Team Training programs with players and
coaches through a four-step process:
We offer specific programs where athletes can travel to Scottsdale
for 1-3 day engagements. We work with our partner hotels to designate a great experience built around specific meetings customized
for the individual needs of our clients. We also have a select group
of clients where we will travel to meet you at agreed upon designated individual, business or team facility. We have travelled throughout
the world to help support athletes and organizations in this endeavor. Working with youth phenoms like Freddy Adu, International federations in World Cup qualification or Olympic qualifying, or being
with individual athletes at the Superbowl.
•
•
•
•
Observing Behaviors and Interactions
Interacting with Individuals and Groups
Educating on Best Practices
Applying New Strategies
On-Site, Scottsdale, AZ
We all can feel ‘culture.’ IT’s powerful and many times is labeled as
an intangible that great teams and organizations either have or don’t
have. We work with our partner hotels to bring you into beautiful
North Scottsdale and focus with your team on 4 specific areas:
•
•
•
•
Team Identity
Team Leadership
Team Ownership
Team Performance
We travelled recently to Maui to do this with the Seattle Seahawks
player leadership, led by both Russell Wilson and Kam Chancellor.
Their goal was to help create the conditions internally to enable success both on and off the field. MCG can travel to specific destinations
with teams and organizations to help lead, support or execute critical
internal meetings to help grow the organization going forward.
Performance Themes Explored
• Change is Inevitable
• Growth is Optional
• Leading from the Front
• The Right Attitude is a Competitive Advantage
• Adapting to Generation Y
• Identifying, Building and Sustaining Excellence
• Why Great Teams Win
First we form habits then habits form us.
• Why Great Athletes Succeed
Nothing happens by accident.
• Why Great Coaches Win
• Custom Programming
Give away that
which you most
wish to receive.
Motivating
the motivated
“He is a coach, but not in the traditional sense. As Sal Sunseri supervises the Tide’s linebackers, Moawad supervises the Tide’s mental fitness.
Since coach Nick Saban came to Tuscaloosa in 2007, Moawad has coordinated Alabama’s between-the-ears conditioning. Moawad is quick
to say he isn’t a sports psychologist. He prefers to be known as a coach.
After a brief career in pro soccer, Moawad worked as a high school teacher and coach in south Florida. Then he attended a mental conditioning
workshop at a sports academy. Shortly after, he took an internship and
worked there for 12 years. Moawad gets his penchant for motivation honestly. His late father, Bob, was a nationally renowned motivational speaker
who focused on self esteem. The elder Moawad even contributed one of
the stories to the original version of Chicken Soup for the Soul.”
—Sports Illustrated
2011
The power of
positive thought
“His leadership on the sidelines and in the huddle on Sunday was huge,”
said receiver Jermaine Kearse, who caught the winning spiral. “The
power of positive thought.”
This is the moment where all his extra work, mental and physical, takes
hold, and with everything going wrong, Wilson is most right. He becomes
a beacon to help mount a comeback for the ages, further cementing
himself, at just age 26, as one of the elite mental athletes in the game
above and beyond his physical gifts.
“I have great people around me helping me with that,” Wilson said, noting
the old “nature vs. nurture” debate as to how much of this he’s born with
and how much is learned. “People like Trevor Moawad and Dr. Gervais
and Mark Rodgers my agent.”
nutrition, mental conditioning, physiology, everything that would possibly
put Wilson in the best head space possible to help his team do the nearly
impossible and repeat as NFL champs.
To me he’s like a 26-year-old Nick Saban,” said Moawad, who has started
his own firm, The Moawad Consulting Group, after 14 years working for
major athlete training companies. “He’s a guy that understands that you
don’t have to be sick to get better. That’s a very unique understanding.
Ninety-eight percent of pro football players do not understand that until
it’s too late, or almost too late, and even then they will be compliant but
not committed. And Russell is both compliant and committed.”
That single-mindedness was only heightened after raising the Lombardi
a year ago. A few weeks after the Seahawks pummeled Denver in the
Super Bowl, Wilson called Moawad, who has trained more than 350
draft prospects for the combine as the head of mental conditioning at
combine-prep giants IMG and API, to begin ramping up for the 2014
campaign. They had already become close since Wilson did his draft
prep in Bradenton, Fla., at IMG during Moawad’s time there, and now
Wilson craved more.
Wilson had just touched the pinnacle before even reaching his prime,
but complacency is foreign to him. He hounds Moawad, who works very
closely with the Alabama and Florida State football programs, about
what makes their coaches, Nick Saban and Jimbo Fisher, so great. He
wanted to concoct a program that he could take with him from Seattle to
Dallas to Los Angeles, throughout the off-season, that would encompass
Moawad and Wilson came up with a meal plan, workout regimen,
throwing routine, study guides, mental training exercises, everything they
could to help get him and the Seahawks back to this game, focusing on
building flexibility and balance and enhancing his athleticism. As Wilson
traveled to different cities for off-season work, Moawad made sure he
found workout facilities nearby that had all the equipment he would need to
stay on the daily schedule.
Moawad and Wilson would study smallish quarterback Drew Brees, a
classy star, on the field and off. Moawad has access to thousands and
thousands of interviews and clips with leaders of all walks of life, and
Wilson would watch the motivation speeches Brees would give to other
athletes on the IMG campus back when Brees was preparing for his
combine. He shares clips of interviews from mega-champions like Bill
Russell–Wilson is consumed with winning multiple Lombardi trophies–and
even from hip hop stars like Drake, who went from making $25 million to
stating his desire to make $250 million.
Moawad makes videos to send to Wilson, motivational messages (this is
for you, this is for them, this is why you play, moments wait for no one)
interspersed with highlights from his most recent game, college games,
high school games, footage of his father as a player. He got Wilson
connected with Derek Jeter through the Yankees mental conditioning
coach, with Jeter perhaps the player who Wilson is most likely to follow
in terms of his winning ease and gravitational pull with others.
And last Sunday, his steely calm, his productivity when it mattered most,
seizing that stage all seemed very Jeter-like. Moawad estimates that
25 percent of Wilson’s rare mental makeup is genetic and the rest is
conditioning. “And I think Russell has had a steady diet of really positive
conditioning his entire life, and that’s from his father and his family and
Mark Rodgers and Mark’s son and Pete Carroll and other coaches,”
Moawad said. Neither the moment nor the deficit was too big.
Making players
better people
There are many disciples of Bob Moawad who are out spreading the word,
and through Trevor’s position here, the numbers just keep growing. “It’s
in his blood,” said 49ers quarterback Alex Smith. “That’s why he’s such
a good (mental) conditioning coach. The guy knows everything about
personality. He knows about attitude and positive thinking. The guy is so
positive and so dedicated. That’s the biggest thing. You can tell he loves
what he does, which makes him so good at it.”
—Fox Sports
2010
“Moawad’s personal brand of mental conditioning requires athletes to
ignore all distraction and focus solely on the goal and how to achieve
it. Trevor’s teaching transcends the sports arena and ultimately aims
to make his athletes better people on and off the field of play. As their
personal lives improve, so does their athletic performance. Trevor
calls himself a coach and he works with athletes, but his real goal is
to make players better people who have the tools to succeed in life,
long after their playing days are behind them.”
—The Seattle Times
2011
Bringing great
minds together.
“Trevor is great with people. He has a special ability to relate toanyone in any field and unique skills in the area of both performanceeducation and mental conditioning. He is also a sharp businessman
who has shown that he knows how to grow, build and sustaina business. He’s done it and played a critical role at every placehe’s been.
As a consultant, he knows how important it is to establishyourself as
an asset, which is essential. He’s created specificprogramming that
can sustain long lasting relationships and the oneshe has developed
throughout his career are not short-term, they tendto be long-term
and that is why he has few equals in the space heencompasses.”
—Lawton M. Logan
Senior Corporate Executive
Sports Business Journal’s 40
Under 40 Winner, 2010, 2011
The bigger the dream,
the more important the team.
He has a unique
way of connecting
with athletes.
“We are going to put as big of an emphasis on mental conditioning
as we do physical in our program because you don’t need to be sick
to get better. Our belief and desire is to get our players to feel better about themselves and what they can accomplish. Empowered,
confident athletes are winners. The thing I love about Trevor is he’s
been around it his whole life. It’s not something he learned… He has
a unique way of connecting with athletes… His father was so big in
it, and he’s been an athlete himself. So understanding how an athlete
thinks is a great insight into how to push those buttons.”
—Jimbo Fisher
Head Coach FSU Seminoles
He helps players
focus on what’s
important.
“You get individuals who may not be able to remember everything, but
they can remember words to a particular song, and that’s powerful.
The message really clicks in and helps that person think the right way
to perform the right way. That takes great expertise. The work we’ve
done for many years with Trevor has been very impressive. They’ve
really helped the players focus on what’s important.”
—Michael Ryan
Head Athletic Trainer
Jacksonville Jaguars
Performing at
the highest level.
“I think that the mental piece of performance is something I underestimated until I learned that you could actually train it. It’s a big aspect
of performing at the highest level and working with Trevor to build
that foundation has been important. What he does is second to none.
Having that thought process – to learn how to think positive in order
to learn how to believe in yourself so you can be successful. I think
athletes can under estimate it until they get to the higher levels and
understand how important your mind is to being at the top.”
—Josmer Altidore
US Men’s National Soccer Team
Trevor would
certainly be a triple
gold medalist.
“I have had the pleasure of working with Trevor for the past 12
years and if gold medals were awarded for commitment, honesty
and integrity, Trevor would certainly be a triple gold medalist. His
tireless dedication to the athletes he works with is without equal.
I have learned from Trevor and I depend on him for valuable advice
in my own work.”
—Michael Johnson
4-Time Olympic Gold Medalist
Michael Johnson Performance,
President
Moawad’s expertise does not just apply to the sports world. On the
day I spoke to him, he was in the midst of a consultation with Teva
Generics, the largest generic manufacturer in the world. “Whether it’s
leading by influence, changing behaviors, motivating within or the
proper preparation techniques, Trevor’s mental conditioning applies
directly to what we do every day,” notes Todd Jones, who has 76
direct reports as the company’s Area Sales Director for the southeast.
I asked Jones if he could provide at least one measurable result
that working with Moawad had brought about. “We asked Trevor to
attend our Southeast Area Sales Meeting in September last year with
the focus of ‘Finishing Strong for Q4,’” Jones explained. “With eight
regional sales managers and 68 sales representatives in attendance, it
was imperative that we had everyone focused on the deliverable of a
strong finish for 2013.”
At the meeting Moawad provided Jones’ eight teams with a motivational
talk, a blueprint for overachievement, and some practical tools. The
results? Six out of the eight teams finished in Teva’s top 12 (out of
29 national sales teams in all). This allowed Jones’ entire team (the
southeast region) to finish the year as the company’s top regional unit.
—INC Magazine
It was
remarkable.
“Thank you for helping us with Instructor Development, Trevor. You have
a great deal of experience in developing coaches and athletes, and I’d
like to have you continue to help us develop our instructors and students.
I’ve been thinking of your presentation this weekend and how some of
the great coaches you work with lead. It was remarkable.”
—Commanding Officer
Special Operations Forces
Defensive
General
Athleticism
Offensive
Multisport
Sport
Specific
Point
Construction
Skills
Tactical
Attitude
to Train
Support
Concentration
Confidence
Activation/
Relaxation
Sports
Psychology
Emotional/
Social
Performance
Everything is
interconnected.
Visualization
“Everything is interconnected. All elements of performance. From your internal
Physical
Therapy
Psychology
Recovery
Flexibility
confidence to the external humidity. it has nothing to do with whether WE believe
it or not - it just is. I don’t need to be fluent in physics to be impacted by gravity.
The question is ‘how are you addressing these various areas in your life? In your
career? In your elationships? The truth is our choices are limited if we have high
Environmental
Concerns
Hydration/
Nutrition
Energy
Systems
Sleep/
Rest
Temperature
Altitude
Humidity
Relationship of Training Factors
•Summative
•Interconnected
Implications
• Need for alignment
• Need for communication
Strength/
Power
expectations. The path is the path. It takes what it takes.”
—Trevor Moawad
Moawad Consulting Group,
President
Moawad Consulting Group
[email protected]
Direct (847) 903-4877
Office (480) 477-7711