awards categories - Business Traveller

ABOUT THE AWARD
Business Traveller Awards is an annual
It was then that the editors of the British
Award nominees will include well-
international award that recognises
Business Traveller magazine took the
known international brands, as well as
extraordinary achievements and
decision to establish an award that
regional companies from Russia, the
innovations in the field of business travel
highlights the best air carriers, hotels,
CIS and neighbouring countries.
entirely on the basis of readers’ votes.
airports and rent-a-car services. Throughout
its existence, Business Traveller Awards
has won the reputation of a reputable
award and is currently held in Great Britain,
Germany, Poland, the US, Asia-Pacific
region, Middle East and Africa.
For the first time ever, in
September 2016 the Russian
edition of Business Traveller
The first Business Traveller
will hold the Business
Awards ceremony was held in
Traveller Russia and CIS
1988
Awards ceremony
ABOUT THE AWARD
The voting procedure for the Business
Traveller Awards is one of the most
unbiased assessment methods: laureates
The result of the voting
will be confirmed by an
are chosen by readers, and not by a jury
independent audit
panel or an expert board. Due to an
company
authoritative audit of the votes and a
carefully selected audience of
respondents, only the best of the best
will become laureates of the Business
Traveller Russia and CIS Awards.
Voters include readers of the Russian
The first Business Traveller Russia
and CIS Awards ceremony will be
held in Moscow on September 26,
2016 at Izvestiya Hall
edition of Business Traveller: frequent
business travellers, members of
international and Russian business
schools, chief executives of large
Russian and international companies,
representatives of banks, Russian state
corporations and individual travellers.
The Business Traveller Russia
and CIS Awards are organised
by the Russian edition of
Business Traveller magazine
STAGES OF THE VOTING PROCEDURE
February 24 till May 31, 2016
Nominee registration on businesstraveller.
com.ru, compilation of a shortlist
Midnight on June 20, 2016
Voting begins
Midnight at September 11, 2016
Voting ends
Supervisory Board: the
Members of the Supervisory
supreme authority of the
Board
awards
1.
Audit company representative
2.
Vadim Zelenski, chairman of the
The Awards Supervisory Board has the
September 12 till September 21, 2016
The vote results are audited
Travel (ABT), General Director of
voting results, coordinating the stages
of the awards procedure and settling
September 26, 2016
disputes. The Supervisory Board does
Announcement of winners at a formal
not take part in voting for the awards
awards ceremony
Russian Association of Business
task of controlling the calculation of the
Zelenski Group
3.
Anna Semida, editor-in-chief of the
Russian edition of Business
Traveller
4.
Julian Gregory, General Director
of Panacea Publishing
5.
Kirill Sidorov – Web
Editor
businesstraveller.com.ru
AWARDS AUDIENCE
Visitors to the website
businesstraveller.com.ru make up 10%
10%
Subscribers to the Russian edition of
Business Traveller make up 15%
15%
35%
Frequent travellers, staff of major Russian
and international companies (members of
the Russian Association of Business
15%
Travel) make up 15%
Members of the privilege club of electronic
25%
payments service and Premium card
Holders make up 25%
Members of the Association of Graduates of
Voting by readers of the Russian
edition of Business Traveller: an
audience of more than 1 million
people
the business school Skolkovo, the Alumni
Association of the New Economic School,
Russian Association of Harvard graduates,
the Alumni Association of the Graduate
School of Management of St. Petersburg
State University and the Alumni Association
of the Stockholm School of Economics in
Russia.
AWARDS CATEGORIES
Airlines categories
1.
Best airline of Russia and the CIS
2.
Best regional airline of Russia and
the CIS
3.
Best European airline
4.
Best Asian airline
5.
Best Middle Eastern airline
6.
Best business class on long-haul
flights (flights longer than 5 hours)
7.
Best business class on mediumhaul flights (flights shorter than 5
hours)
8.
Best economy class on long-haul
flights (flights longer than 5 hours)
9.
Best economy class on medium-haul
flights (flights shorter than 5 hours)
10. Best airline loyalty program
AWARDS CATEGORIES
Airports categories
Category - Destinations of
1.
World’s best airport
choice by business travelers
2.
Russia’s best airport & CIS
3.
Best regional airport in Russia
4.
Best business lounge in Russia and
the CIS
1.
Best City for business and event
tourism around the world
2.
Best City for business and event
tourism in Russia and CIS
AWARDS CATEGORIES
Hotels categories
World’s best international hotel
chain
10. Best business hotel in the Urals
2.
Best hotel chain in Russia and the
CIS
11. Best business hotel in the
3.
Best business hotel in the world
4.
Best business hotel in Russia and
1.
the CIS
5.
Best business hotel in the
Central Federal District
6.
Best business hotel in the
Northwestern Federal
District
7.
Best business hotel in the
South Federal District
8.
Best business hotel in the Far
Eastern Federal District
9.
Best business hotel in the
Siberian Federal District
Federal District
Privolzhsky Federal District
12. Best business hotel in the
North Caucasus Federal
District
13. Best airport hotel in Russia
14. Best hotel chain loyalty program
AWARDS CATEGORIES
Traveller’s
Best car and rent-a-car
arsenal
service
1. Best roaming - best mobile
operator
1. Best rent-a-car service
EVENT FORMAT
Event date
September 26, 2016
Event place
Izvestiya Hall
Starting time
6 pm
Duration
4 hours
Format
Banquet
Proposed number of guests
700 people (attendance by
invitation only)
EVENT FORMAT
Guests of the awards ceremony
— Top managers and CEOs of
large Russian and foreign
companies, representatives of
industry, banks, Russian
corporations
— Government officials at federal
and regional levels
— Frequent travellers among card
— Heads of non-commercial
Graduates of the business school
and professional
holders, members of the premium
Skolkovo, the Alumni Association
organisations
card holder privilege club
of the New Economic School,
— CEOs of international and
Russian Association of Harvard
Russian airlines, directors of
graduates, the Alumni
airports, hotel business
Association of the Graduate
representatives, rent-a-car
School of Management of St.
providers etc.
Petersburg State University and
— Members of the Association of
the Alumni Association of the
Stockholm School of Economics
in Russia.
— Top figures in advertising
and news agencies
— Leading media
EVENT FORMAT
Awards ceremony program
— Greeting, a welcome cocktail,
informal socialising, photographs,
interviews, opening of lounge zones
— Speech by the awards organizers
and supervisory committee
— Awards ceremony for winners of the
Business Traveller Russia and CIS
Awards 2016: awards are handed
out, theatrical show with live music
and performers
—
Unique event - light masterpieces and
multimedia shows by winners ART
VISION VJING competition of The
Moscow International Festival «Circle of
light» 2016 in special nomination from
Business Traveller magazine «Travel.
Vision of the Future».
ADVERTISING CAMPAIGN
The awards advertising campaign is
carried out via the main communication
channels: TV, Internet, media, bloggers
and opinion leaders
Interactive communication with
the audience:
attraction of more than
1 000 000 people
Campaign duration
5 months, from June to Ocrober 2016.
The main stages of the campaign are
Advertising campaign at Business
Traveller facilities:
held at the height of the business
season and the peak of economic
activity, resulting in maximum
advertisement exposure and efficiency.
total exposure of
15 000 000 people
ADVERTISING AND PR CAMPAIGN
— Advertising modules,
announcements, interviews, reports
on the awards in leading business
editions
— Advertising banners on the websites
of business editions and Internet
sites
— Promotional audio recording
broadcast on air by radio stations
— Involvement of bloggers and
opinion leaders in the publication of
information about the award on
their websites
ADVERTISING AND PR CAMPAIGN
TV
Radio
Russia-24, Moscow 24 («Metropolis
Business FM, Kommersant FM
Economics» section), Russia Today
Coverage: Finam FM, Mayak, Radio
Coverage: Russia (Vesti-Moscow), TVC,
Russkaya Sluzhba Novostei 107.0, The
RBC, Expert TV, Pro Dengi, Russia
Voice of Russia, AvtoRadio, Serebryany
Today, RUSSIA. ru, Uspekh TV, Mir TV,
Dozhd, Vesti FM, Ekho Moskvy
VKT TV, NTV, Channel 5, REN TV,
Dozhd, regional broadcasting channels
Audio recordings,
of the Television and Radio Broadcasting
news/announcements
Company
Reports, news/announcements
on websites, advertising
banners on websites, interviews
ADVERTISING AND PR CAMPAIGN
Print media
Internet and news agencies
Business Traveller, Forbes, Conde Nast
ITAR-TASS, Interfax, Mail.ru (tourism),
Traveller, The Moscow Times, National
RBC, Buro24/7, Forbes, Snob, Buying
Geographic, Vokrug Sveta, Snob,
Business Travel, ForbesTraveler.com,
Vedomosti Coverage: Sekret Firmy
RBC-Realty, Regnum, Reuters.com,
Magazine, RBC Daily, Vedomosti,
Slon.ru, euromag.ru, Firstnews.ru,
Kommersant, Rossiiskaya Gazeta,
lenta.ru, gazeta.ru, RB.ru, Lichnye
Izvestia, Novye Izvestia, Vremya Novostei,
Dengi, Finmarket.ru, r-trends.ru,
Nezavisimaya Gazeta, Vechernyaya
rsnews.net, Advertology.ru, Sostav.ru,
Moskva, KP, MK, Trud, Moscow Life, The
Alliance Media (Russian Business Web
Moscow News, Kommersant Dengi,
Portal), Mail.ru
Kommersant Weekend, AiF, Moya
Planeta, Discovery, RATA News Hotel &
Reports, banner advertisements,
Resort, Esquire, Harvard Business
Review, Profile/Company, Parad Otelei
Advertisements,
interviews/reports,
announcements
in
editions and on websites
various
announcements
AWARD ADVERTISING FACILITIES
№
Carrier
Quaitity
1
Invitation tickets
1 000 pcs.
2
Press wall (5х2 metres)
1 pcs.
Advertisement video no longer than 10
3
Videos (shown on screen on stage)
seconds (repeated no fewer than 10
times during the event)
4
Gifts for event guests
700 pcs.
5
Branded bags
700 pcs.
6
Display of products
Advertising construction in front of
the entrance, in the welcome zone
Work of promo personnel,
opportunity to set up partner’s
7
corporate roll-up,
establishment of partner’s lounge
zone
Negotiable
SPONSORSHIP PACKAGES
General Awards Sponsor
Official Awards Auditor
Exclusive status, maximum
Exclusive status, integration into all
integration into all stages of the
stages of the vote and decision making
awards procedure, maximum
advertising facilities
Official Awards Partner
Official Car of the Awards
Advertising package including all stages
Exclusive status
of the awards procedure
Category Partner
Exclusive status for each category, an
opportunity to focus on a particular
business task, selective target audience
CONTACTS
Margarita Gorelikova
Alla Zaitseva
Publisher
PR manager
[email protected]
[email protected]
Phone: +7 495 662 44 39
Phone: +7 495 662 44 39, ext. 181
Mobile: +7 965 327 67 15
Mobile: +7 916 055 79 70
Kira Kupchenko
Awards Organiser
Sales advertising director of Lifestyle
Witness Media
segment
34 Ulitsa Marini Raskovoi, building 14,
[email protected]
Moscow
Phone: +7 495 662 44 39
www.businesstraveller.com.ru
Mobile: +7 985 268 66 12