Brazil`s Booming Fashion Industry

Brazil’s Booming Fashion Industry Opportunities and possibilities Preliminary Remarks
Panorama Geral
About the Brazilian Fashion Industry basis on 2012 Sales of the Textile and Apparel Chain: USD 67 billion compared to USD 60.5 billion in 2010;  Exports (without cotton fiber): USD 1.42 billion, compared to USD 1.44 billion in 2010;  Imports (without cotton fiber): USD $ 6.17 billion, compared to USD 4.97 billion in 2010;  Investments in the sector: USD 2.5 billion (estimate), compared to USD 2 billion in 2010;  Average production of item: 9.8 billion pieces; (garments + dining, bed and bath)  Employees: 1.7 million direct employees and 8 million employees if we add indirect employees  75% is female labor The second largest employer in the processing industry, second only to food and drink (together);  Second. Largest generator of the first job;  Number of companies: 30 000 throughout the country (formal over 18,000)  Fourth largest industrial park for the manufacture of clothing in the world  The fifth largest textile producer in the world  Second largest producer and the third largest consumer of denim in the world;  Represents 16.4% of employment and 5.5% of the revenues of the processing Industry;  Brazilian fashion is amongst the five biggest Fashion Weeks in the world; Panorama Geral
About the Brazilian Fashion Industry basis on 2012 over 100 fashion schools and colleges;  Self‐sustaining in its main chain, which is cotton, producing a 1.5 million tons, average, for a consumption of 900,000 tons;  With the discovery of the Pre‐salt, Brazil will cease to be an importer and become a potential exporter in the World Synthetic Textile Chain;  Brazil is, still, the only complete textile chain in the West.  Only still have the production of fibers, from the cotton plantation, to the fashion shows, going through spinning, weaving, processors, clothing and strong retail sales  An Industry that has been almost 200 years in the country  Brazil is a world reference in designing beachwear, Jeanswear and home wear, and has grown in the fitness and lingerie segments  Each year some 130 fashion journalists visit Brazil from around the world. Por que o Brasil?
A Booming Economy National Optimism The Advantages of Insularity: A Strong Domestic Market The Price Gap Effect The Cultural Advantage Remaining Barriers As características gerais do Brasil
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