Untitled

ATRESMEDIA 2012 ANNUAL AND CORPORATE RESPONSIBILITY REPORT Atresmedia Radio
UNA GOTA,
UNA VIDA
TE TOCA and TE
TOCA JUNIOR
Project which wants
to provide access
to drinking water
for 1,800 children in
Senegal.
Junior initiative involving
children and young
people in environmental
improvement.
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Promotion of the activity of the Antena 3 Foundation**, discussing its
major initiatives, such as the Una Gota, Una Vida project which has raised
€180,000 to provide access to drinking water for 1,800 children in Senegal. There is also the PRO Project to promote and encourage employment
in the audiovisual sector for people with disabilities and the Te Toca! y Te
Toca! Junior initiative involving children and young people in environmental
improvement.
Social projects supported by Onda Cero and Europa FM in 2012
Support for the 1st Health Degree at the Official College of Psychologists in Madrid.
Support for the UN campaign "And you didn't know".
Collaboration in the radio workshop with children at the Children's Hospital Virgen de la
Arrixaca.
Support for the Ford 24 hour charity race.
Support for the “Tapones por una vida" bottle top campaign of Fundación Seur
Support for the Company Solidarity Day.
Dissemination of the report from the College of Psychologists in Madrid on the Effect of
Positive Emotions in Sick Children.
Support for the Food Bank.
Dissemination of Information on the Premios Solidarios del Seguro Awards.
Support for the Cultural Exchange Tour by Malagasy Gospel.
With social concerns
In 2012 Onda Cero and Europa FM have continued to improve their radio shows
and strengthen the content of most concern to listeners. The current schedule,
in addition to informing and entertaining, prioritises comment and free audience
participation.
The clearest example is the news bulletins on Onda Cero which currently share
space with reports, news with a social content and complaints about unjust behaviour and situations. This is all while giving priority to the principle of objectivity.
** Note: For more information on the Social Responsibility campaigns of Atresmedia and the
Antena 3 Foundation see the “Society” chapter.
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ATRESMEDIA 2012 ANNUAL AND CORPORATE RESPONSIBILITY REPORT Atresmedia Radio
Also noteworthy is Isabel Gemio’s Te doy mi Palabra show that examines issues of
general interest such as welfare, happiness, minorities and the weak. This show has
two notable sections: first Amanecemos con… which explores the other side of
Spanish emigration and encourages respect for this movement; and second, radio
ayuda, where the leading psychologist María Jesús Álava Reyes provides ongoing
support to the listeners.
Te doy mi Palabra: “Only good news”
During the last weekend of January 2012, Te doy mi Palabra proposed offering “only good news” to its audience. This philosophy was applied for
eight hours of radio time, during which good humour prevailed. Among
the many guests was the chef Karlos Arguiñano, who praised the proposal
to leave aside, if only for a few hours, the themes of the crisis and unemployment.
Other shows on Onda Cero with a clear social content are:
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Gente Viajera, which allows listeners to learn about different ways of life,
civilizations and cultures and use this knowledge to increase their respect
for diversity. During 2012 a new section on tourism flows between the East
and the West has been created, in which a Chinese journalist, living in Spain,
talks about news items of interest.
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Como el Perro y el Gato is dedicated to pets. It introduces elements about
respect for the environment and animals (as do Onda Agraria and Linde y
Ribera).
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En Buenas Manos: this show looks at health as a whole and as one of the
essential preconditions for full human development.
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La Brújula includes the section Otras noticias que no interesan a nadie
whose aim is to show how large news stories that affect inequality, violence,
hunger, etc. are ignored on a daily basis but remain a fundamental problem.
Isabel Gemio..
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ATRESMEDIA 2012 ANNUAL AND CORPORATE RESPONSIBILITY REPORT Atresmedia Radio
Meanwhile, Europa FM wants to be the mirror for the new generation. Aside from
the entertainment, programmes like Ponte a prueba have emerged as a channel
for reporting abuse. This show, which is uninhibited, deals with topics such as sex
between young people and eating disorders such as bulimia and anorexia from a
point of view which is serious, responsible, supportive and seeking to raise awareness.
Levántate y Cárdenas is a programme focused on young listeners and uses their
language to deal with harmful behaviour by young people, while transmitting social values to its audience.
Awards and recognitions
Many accolades were won throughout 2012 in recognition of the effort and work
of the professionals at Onda Cero:
Award Winner
Programme
Award
Given by
Cesáreo Martín
Linde y Ribera
Environmental
Award
Jaulín Council
(Zaragoza)
Cesáreo Martín
Linde y Ribera
Annual award
Club de galgueros in
Guadalajara
Julia Otero
Julia en la Onda
Golden Microphone
Federation of Radio
and Television
Associations
Bartolomé Beltrán
En Buenas Manos
Cefaleas-2011
Spanish Society of
Neurology
Esther Eiros
Gente Viajera
Guest of honour
Spanish
Confederation of
Hotels and Tourist
Accommodation
Lucía Mateos
Onda Cero
Heritage Award for
Journalism
Castile and Leon
Heritage Foundation
Vicente Ballester
Onda Cero Valladolid
Among Friends
Award 2012
Digital Journal "Aqui
en Valladolid"
Sección Madrid
Onda Cero
Local news
Improved local news
work
Grupo Vaguada
Vicente Ballester
Onda Cero Valladolid
Journalism Award
Francisco de Cossio
Journalism Awards
Isabel Gemio
Te doy mi Palabra
Solidarity Award
IX Edition Nations
Festival
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