volvic

VOLVIC
WATER SECTOR
Société des Eaux de Volvic SA
$28QNXKE(TCPEG
Group: Danone
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olvic natural mineral water
cardboard boxes per hour containing
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Auvergne is a pristine territory, rich
in minerals and substances that
very demanding and want a very high
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natural mineral water: among these,
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Volvic water is the most celebrated
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The Société des Eaux de Volvic SA,
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has always been very attentive to
sensitive issues such as sustainable
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the product.
For this reason, the entire bottling,
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designed according to these values.
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example,
the
French
company
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Below and to the left
The Volvic production plant is located
in the green volcanic region of
Auvergne (Photo: Xavier Lefebvre).
29
THE QUALITY OF THE PACKAGE:
A PRIORITY
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the Volvic plant was chosen to
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will lead consumers to immediately
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logistics and distribution.
The corrugated cardboard boxes made
For this reason Volvic decided to
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the distribution system without ever
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that Volvic water is exported all the
way to Japan, a very demanding
around system, the only one which
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to this system's continuous operation,
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the bottle-grouping station, with no
machine downtime.
30
This system avoids collisions between
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The
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and appearance, with a high level
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product; in addition, many containers
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closed cardboard boxes and in open
trays.
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even create cardboard boxes with
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separators placed in between the
bottles and easy opening (as well as
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trays).
31
THE ECO-SUSTAINABLE COMMITMENT
ou can even experience the
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which Volvic water springs
through guided tours organized by the
company.
To cope with this activity, over
50 years ago Volvic created an
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water, whose bottling company has
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its environment and surrounding
ecosystem.
Utmost attention to issues such
as sustainable development and
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processes and distribution systems.
For example, the Société des Eaux de
Volvic uses plastic bottles among the
lightest in the industry whose weight
has been reduced by over 30% in the
last 15 years; in addition, the bottles
were produced using recyclable PET
with no less than 25%.
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water;
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(rPET) to produce the bottles;
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vegetable origin in France.
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dropped 35% between 2008 and 2011.
32
VOLVIC'S HISTORY
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Romans to designate the region where
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century but only in 1927 an important
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Volvic. An underground 700-meter long
Recognizable by the green cap,
the 0.5 liter and 1.5 liter Volvic
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(which does not mean, however,
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allows at the same time to restrict
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tunnel was built to reach the source
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local company, which became the Societé des Eaux de Volvic in 1958;
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in the 0.5 liter and 1 liter sizes and the 8-liter water bottles, Volvic has
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70% terephthalic acid (PTA) and 30%
mono ethylene glycol (MEG).
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sugar cane and this allows to replace
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vegetable substance without altering
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PET.
Even Volvic's entire bottling system
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water, which covers a very short
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where it originates up to the sealed
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thus preserving purity, taste and
properties.
34
THE DANONE GROUP
AND THE WATER MARKET
PUY DE
DÔME
SURROUNDINGS
THE THERMAL
WATER OF
AUVERGNE
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September to May, this mountain
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Romans, who celebrated here with
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that sweeps across the Alps. Now the
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extinct craters. To get to the top you
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June 2012 there is a new railway line
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carbon gas: this phenomenon is due
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millennium BC) volcanic activity;
other waters contain salts that are
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The many sources and springs in
the Auvergne region are due to the
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this is how rainwater is cleaned
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demineralized and then charged with
rare elements that it absorbs during
its passage.
Flowing beneath the lava, these very
pure mineral waters can be captured
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35
IF YOU'RE
LOOKING FOR
A NEW WORLD,
YOU WILL FIND
IT IN AUVERGNE!
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Auvergne's natural environment will
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Auvergne is a region in south-central
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era; it is a plateau interspersed by deep
valleys with some volcanism episodes,
occurred in the Cenozoic era, which
gave rise to the mountainous areas
that characterize the entire region.
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in this region as early as the second
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other precious metals they were able
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with increasingly insidious guerrilla
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Alesia.
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almost a hundred volcanoes, more than
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This vast territory, which includes
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covered plains and green valleys,
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Central; with its 395,000 hectares, it
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France and spans two departments:
the Puy de Dôme and the Cantal.
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why they say that Volvic water is born
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the Auvergne Volcanoes and that, due
to such privileged origin, it stands out
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valley with its 1000 meters above sea
level.
36
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