Bluemound Road Corridor

Bluemound Road Corridor
B
Trader Joe’s, at Underwood Crossing
A
B
luemound Road is one of the premier commercial corridors in the State of
Wisconsin. As a major shopping destination, it is anchored by Brookfield Square,
a regional mall with more than 100 retailers and 16 restaurants. The three mile stretch from
Moorland Road to Barker Road features more than 200 additional retailers and services, including
casual and fine dining. Other noteworthy shopping centers include Fountain Square, Brookfield
Fashion Center and The Plaza. Thirteen hotels, from select and full service to extended stay, provide
more than 2,000 rooms, the third largest concentration in the region.
Brookfield Square Mall,
Executive Drive Office Park
The retail, restaurant and hospitality offerings in the Bluemound Corridor are destinations, but also
serve as an amenity for the office parks and buildings along Bluemound. Three office parks:
Bishop’s Woods, Executive Drive, and Brookfield Lakes Corporate Center, are aligned between
Bluemound Road and Interstate 94. Each park has its own distinctive environment, with more than
one million square feet of office space, and each has one or more development sites available. When
free-standing office buildings are added, the corridor boasts 100 office buildings with 4.5 million
square feet of office space, the largest office market in the region outside of downtown Milwaukee.
In addition, this extended corridor includes two important nodes that each serve as vibrant and
attractive gateways to the community. The South Gateway Node (A), near the crossroads of
Moorland Road and Greenfield Avenue, and just south of I-94, includes a cluster of 5 hotels and
several restaurants, as well as Westmoor Country Club and Brookfield Hills Golf Course.
(Continued on reverse…)
Telephone: (262) 796.6694
Fleming’s Prime Steakhouse
at Brookfield Square Mall
For Additional Information:
Department of Community Development
2000 North Calhoun Road
Brookfield, Wisconsin 53005
Email: [email protected]
Website: www.ci.brookfield.wi.us
Bishop’s Woods Office Park
(...Continued from reverse)
Recent and Future Developments
The 124th Street and Bluemound Node (B) represents a
blossoming new commercial zone at the city’s eastern gateway.
Ryan Companies, with assistance from the City of Brookfield
and other private and public partners, recently developed a
former brownfield site into Underwood Crossing, a retail center
featuring Trader Joe’s, Target, and PNC Bank, with additional
development to follow.

Underwood Crossing Center, a 180,000
sq. ft. development consisting of:
- Target
- Trader Joe’s
- PNC Bank

New Restaurants
- Buffalo Wild Wings
- Cooper’s Hawk
- First Watch
- Jersey Mike’s
- Red Robin
New Specialty Retail
- Destination XL (DXL)
- Fava Tea Company
- Red Wing Shoes
- The North Face
- Tilly’s
- Water 2 Wine
New Tenants at Bishop’s Woods, Brookfield
Lakes, and Executive Drive Business Parks:
- Advantage Leasing Corporation
- Community Care, Inc.
- Connecture, Inc.
- Peter Schwabe, Inc.
- Willis of Wisconsin, Inc.
Demographics (2011)
Sheraton Hotel
1 Mile
3 Miles
5 Miles
Population
4,178
37,915
111,848
Households
1,557
14,957
44,426
% Owner Occupied Homes
87%
76%
73%
Median Household Income
$79,699
$74,729
$63,596
Average Household Income
$94,269
$97,711
$78,271
*From intersection of Bluemound and Calhoun
Source: Xceligent (2013)
Daily Traffic Counts

Average
Fountain Square Shopping Center
Bluemound Rd. (at Brookfield Square)
48,300
S. Moorland Rd. (at South Gateway)
36,600*
Source: Wisconsin DOT (2009)
*2006 total
Local Rental Rates (per year NNN)
Rate
Retail Use
$13.00 - $28.00
Office Use
$11.50 - $21.75
Source: Xceligent (2013)

Brookfield Hills Golf Course
Revised: 03/2013 Telephone: (262) 796.6694 Email: [email protected] Website: www.ci.brookfield.wi.us