celebrating amy! - Amy Johnson Festival

CELEBRATING AMY!
A Moth for Amy is all about giving Amy Johnson, Hull’s
aviation heroine, the recognition she deserves. As part of
the Amy Johnson Festival, A Moth for Amy will mark the
75th Anniversary of her tragic and untimely death and
bring her remarkable life to the attention of people across
the city, the region, the country and the world! Our festival
of the arts and engineering will celebrate this wonderful
woman and her amazing achievements. Through A Moth
for Amy you can play your part in the festival.
A Moth for Amy takes flight over summer 2016.
Brought to you by the team who created the
hugely successful Larkin with Toads, A Moth for
Amy will see myriad decorated moths appear
across Hull, the East Riding of Yorkshire,
key locations across England – and
along Amy’s flight-path to Australia!
These beautiful sculptures will
bring curious glances and happy
smiles to visitors and
residents alike.
INVITATION TO SPONSORS
A Moth for Amy is a flagship event in the Amy
Johnson Festival. The festival will celebrate
Amy’s life, achievements and legacy with
an ambitious programme of the arts and
engineering appealing to all interests and ages.
Help us bring Amy Johnson to life through this
mass participation project, a true flight of the
imagination. As a sponsor of a beautiful, artist
decorated Moth for Amy, you will have a unique
opportunity to showcase your company’s brand
and services. As Larkin with Toads proved, this
will be a creative magnet for media attention,
attracting tens of thousands of local, regional
and national visitors. A Moth for Amy will make a
significant contribution to the economic, cultural
and social life of the area, increasing footfall for
businesses and visitor numbers to retail areas
and tourism attractions.
The inspiration for the project is the de Havilland
Gipsy Moth aeroplane, in which Amy Johnson
made her epic solo flight to Australia in 1930.
The moth sculptures, created
from a master design by local
sculptor, Saffron Waghorn, and
developed in Hull by Ideal Standard, will
have a wingspan of almost 1.5m. We will invite
artists from across the country and beyond to
submit design ideas for decorating a moth. As a
sponsor you will be able to view these designs
on-line and select your favourite. Alternatively
you may choose to nominate a community group
to work with an artist to develop their own
design.
The Moths will be revealed in their new habitats
on Friday 1 July 2016, Amy Johnson’s birthday,
and stay in place for several months. A Moth
Map will encourage visitors and residents
to discover the sculptures and explore the
cityscape of Hull and the landscape of East
Yorkshire. The illustrated guide to Amy’s Moths
will be a treasured souvenir.
The event will conclude with a grand auction.
The proceeds of the auction and Moth sales will
support local arts projects and Hull and East
Yorkshire charities through our partnership with
HEY Smile Foundation.
If you have fallen in love with your sponsored
Moth, you will have the option to buy it prior
to auction.
“The Amy Johnson Festival will help set
the scene for 2017 with a rich cultural
celebration of one Hull's great heroines.
It has our wholehearted support!”
Martin Green, CEO, Hull UK City of Culture 2017
A Moth for Amy will:
• Raise awareness of Hull’s aviation heroine, Amy Johnson
• Introduce new audiences to great public art
The cost of sponsoring a Moth is £3,750
As a sponsor, you can choose from a selection of
artist designed Moths, or nominate a community
group who will work with a professional artist
to create their own design and decorate A Moth
for Amy.
• Engage local communities in creative activities
• Place Hull in an international context
• Help set the scene for Hull UK City of
Culture 2017
• Provide opportunities for new art to be created
Visit these web links to view similar projects
both in the UK and internationally, which provide
examples of the concept and design quality:
www.philiplarkin.com/larkin-with-toads
www.thebighoot.co.uk
www.cowparade.com
SPONSOR BENEFITS
•
Associate your business with a tangible and
unique public artwork and a high quality
cultural event with a local, national and international profile.
• Access a wide range of marketing and PR
opportunities built on the proven success
of ‘Larkin with Toads’.
• Use the official Amy Johnson Festival ‘sponsor logo’ on all your marketing collateral.
• Create your own PR opportunities in association with your particular Moth for Amy.
•
Your sponsorship will be acknowledged on a
plaque at the location of your sponsored Moth,
on the widely distributed Moth Map, and on the Amy Johnson Festival website Moth Gallery.
• Your Moth will have its own unique QR code to take visitors to a weblink with sponsor and project information.
• A Moth for Amy provides a superb vehicle for your own public and employee
engagement projects.
• Extend your reach through the festival’s
web and social media links and regular endorsements.
• Receive VIP invitations to key Amy Johnson
Festival exhibitions and events.
• Your moth will have a dedicated page in
the Illustrated Guide to showcase your organisation’s brand and services.
• You will have first refusal to buy your sponsored Moth.
“We are really excited to help bring these
beautiful creations to the public where
they will appear as brilliant splashes of
colour and joy during a time of major
change in the city centre.”
Jo Hudgell, Hudgell Solicitors
“If 2010 was the summer of
the Larkin Toads, then 2016
will be remembered for
Amy’s magical moths!”
Colin Brown, CEO, The Deep
“We’re pleased to sponsor
projects like this because it
shows what a creative and
individual place Hull is, a
lively and attractive place
for shopping, working and
enjoying life.”
Jim Harris, Manager,
St Stephen’s Shopping Centre
If you are interested in sponsoring
a Moth for Amy, please contact
Rick Welton or Clare Huby at
Amy Johnson Festival
01482 224334
[email protected]
[email protected]
We would like to thank our
Moth for Amy delivery partners
Charity Partner: HEY Smile Foundation
Production Development Partner: Ideal Standard
Engineering Partner: Strata Holdings
International Logistics Partner: Neill & Brown
For more information about the Amy Johnson
Festival please visit www.amyjohnsonfestival.co.uk
Our delivery partners:
Our founder festival funders:
Supported by
Hull UK City
of Culture 2017
Published by Amy Johnson Festival Ltd.,
a not-for-profit company, limited by guarantee.
Unit 8, 44-46 High Street, Hull HU1 1PS
www.amyjohnsonfestival.co.uk