Lavagem da Rua 46 / Cleansing of 46th Street

Join Us as a Sponsor of a Brazilian Cultural
Parade and Festival • Free Event
SEPTEMBER 3rd, SATURDAY
Lavagem da Rua 46 / Cleansing of 46th Street
BRAZILIAN CULTURAL PARADE AND FESTIVAL
Salutation
Subject: 4th, Lavagem da Rua 46 in New York - September 3rd, 2011
Dear Friend of Brazil,
It is with great pleasure that I submit the 4th Lavagem da Rua 46 celebration, proposal
for your consideration. We would be most honored to have your company sponsoring this
free Cultural fun.
On Saturday, September 3rd, Lavagem da Rua 46 /Cleansing of 46th Street, acclaimed for
its enormous success in its first edition in 2008, was incorporated into the official calendar of the largest Brazilian celebration outside of Brazil and will open the celebrations of
the Brazilian Day 2011, bringing forth many new attractions.
Your presence and assistance will be greatly appreciated and we are looking forward to
your favorable response. I would highly appreciate if you could take the time to review our
attached proposal. Please consider the level of sponsorship opportunities.
Sincerely,
Silvana Magda Lynch
Producer
(917) 528-8151
[email protected]
SPONSORSHIP
THE LAVAGEM
DA
RUA 46 / CLEANSING
OF
46 STREET is an event
TH
produced by and is under the umbrella of Silvana Magda's Viva
Brazil Dance Co. Inc. a not- for -profit organization whose work
is to promote cultural diversity and introduce the public to authentic
Brazilian dance and culture in association with the
Brazilian Day in New York.
Your contributions will help fund the marketing, operation,
and production costs of both the parade and festival.
This year we invite your company to consider being a major sponsor
of this event. In return for your sponsorship, we offer your company
a number of opportunities including your company's name,
link and logo on our website, T-Shirts and media exposure through
advertising and publicity efforts. Please review the major sponsorship
levels by clicking on the various links below.
Contributions made to “Silvana Magda's Viva Brazil Dance
Company Inc.” and all cited donations will be tax-deductible as
allowed under the IRS 501c3 guidelines.
(917) 528-8151
E-mail: [email protected]
Lavagem da Rua 46, means "The Cleansing of 46th Street"- in English, the mission
behind the Lavagem is to create a unique cultural celebration experience in the Big Apple.
The Cleansing of the 46th Street embraces the responsibility to help expand the Brazilian
culture in the world's capital. We are fully involved in this project to maintain our traditions
and promote our artists who of course, also have the particular responsibility of strengthening
the positive image of Brazil abroad.
A mystic tradition that started in the 18th century in Bahia, when an image of Christ was
brought from Portugal and arrive in Brazil 1745. The attribution of miraculous powers made
Our Lord of Bonfim an object of popular devotion.
It is believed that the Cleansing of Bonfim was originated in the times when the slaves
were forced to wash the stairway of the Church for the Patron Saint's party.
Currently this traditional celebration consists of an enormous procession that leaves the
Church of Conceição da Praia towards the Church of Bonfim, a distance of 8 Km. Hundreds
of baianas open the procession and take, both in their hands and on their heads, vases with
flowers and perfumed water in order to wash the stairway and cleanse the devotees.
The procession also embraces all religions, creeds since Our Lord of Bonfim, according
to the religious syncretism in Bahia, corresponds to Oxalá.
The Lavagem/Cleansing was brought abroad and reformulated for the United States by
Silvana Magda, with the support of the Brazilian entrepreneur João de Matos.
This year, the Lavagem/Cleansing unites diverse voices and rhythms to genuinely represent the enchantment, the tradition not only Bahia but all the people.
This glorious event will celebrate the purification, the energy, the nature, the unification
of the people and the perpetuation of peace.
The traditional “baianas” will be the main attractions of the Lavagem. They will be
dressed in white colors, adorned with beads and carrying rosaries and flowers as they will
seek to honor all the saints. They will also carry jars and vases filled with perfumed water,
so they can energize the various groups of people they will encounter in the procession
throughout Little Brazil (46th Street, between Avenue of the Americas and Madison).
FOR IMMEDIATE RELEASE
June, 2011
PARADE STARTS AT 11AM
FREE CULTURAL FUN
"Lavagem da Rua 46 on September 3rd, 2011 officially opens the celebrations of the Brazilian Day 2011 in New York"
Acclaimed, for its enormous success in its first edition in 2008, The Lavagem da Rua 46 / the Cleansing of 46th
Street was incorporated into the official calendar of the largest Brazilian celebration outside of Brazil and it will
open the celebrations of the Brazilian Day 2011, bringing forth many new attractions.
A mystic tradition that started in the 18th century in Bahia, the Lavagem/ Cleansing, was brought about and
reformulated for the United States by Silvana Magda, with the support of the Brazilian entrepreneur João de Matos.
The Lavagem da 46 Rua or Cleansing of 46th street in 2011, much bigger and highly acclaimed, will bring for 2011
a special guest to be the Grand Marshal and many grupos from various parts of Brazil.
For the first time in New York City, activities pertaining genuinely to Bahia will take center stage and blend with rhythms
and cultural manifestations of several other states of the Federation portraying rhythms of Maracatu, Samba and Frevo.
This opening event of the Brazilian Day will bring several attraction s to the stage to be located on 46th Street between
Madison and 5th Avenue. The audience will be introduced to dignitaries, sponsors and representatives who made the
event possible. Then the stage will be opened to Brazilian bands, featuring world renowned artists and local artists,
samba dancers, the exciting 4th annual pageant “Musa do Brazilian Day,” in which the audience will be
the judge. There will be games for all ages .
WHAT:
2011 LAVAGEM DA RUA 46 /CLEANSING OF 46TH STREET
Day-long Music, Dance Parade and Festival
WHEN:
SATURDAY, SEPTEMBER 3rd, 2011
Rain or Shine
Parade 11am to 12pm • Festival 12pm to 4pm
Please arrive by 10:00am for the line-up of the Baianas, drummers, dancers and participantes with the official T-Shirt;
TICKETS : FREE TO PARTICIPATE
WHERE: Parade Route (Manhattan): 44th Street, starting at Avenue of the Americas and ending at
Madison Avenue - Festival: 46th Street between 5th and Madison Avenue
ACTIVITIES: Free Shows,food stands with typical northern dishes (moquecas, acarajés, abarás, vatapá) also
artesian crafts, paintings and everything that the Northeast of Brazil and Brazil as a whole has to offer.
To participate or obtain more information about this event, please contact the producer/general
coordinator Silvana Magda at (917) 528-8151, or send an email to lavagemdarua46 [email protected]
You can also access the official Website of the Lavagem/Cleansing at www.lavagemdarua46ny.com.
PRESS / MEDIA PAGE
1. LAVAGEM DA RUA 46, VIDEO
WWW.LAVAGEMDARUA46NY.COM
2. 2009 AWARD WINNING DOCUMENTARY BY GOULART FILMS
WWW.YOUTUBE.COM/WATCH?V=CSHW3ZANLV8
3. NY PRESS - GETTING A BRAZILIAN, BY ERNEST BARTELDES
WWW.NYPRESS.COM/ARTICLE-18718-GETTING-A-BRAZILIAN.HTML
4. EATING IN TRANSLATION, LAVAGEM DA RUA 46
WWW.EATINGINTRANSLATION.COM/2008/08/LAVAGEM-DA-RUA.HTML
5. NY TIMES, SOUNDS OF LITTLE BRAZIL, BY FERNANDA SANTOS
WWW.NYTIMES.COM/2008/09/01/NYREGION/01BRAZIL.HTML
6. FOX NEWS
WWW.MYFOXNY.COM/DPP/NEWS/BRAZILIAN_DAY_FESTIVITIES_IN_MIDTOWN
7. NEW YORK TIMES SLIDE SHOW
WWW.NYTIMES.COM/SLIDESHOW/2008/06/25/NYTFRONTPAGE/20080625POD_11.HTML
8. NEW YORK POST
WWW.NYPOST.COM/PHOTOS/GALLERIES/NEWS/REGIONALNEWS/20080626_
PLEASE NOTE: A COMPILATION CD IS AVAILABLE UPON REQUEST
(917) 528-8151
E-MAIL: [email protected]
Corporate Sponsorship
PLATINUM
• Corporate banner on Main Stage (Saturday)
• Corporate name or logo all media and promotional materials
• Sponsors introduced to audience (Saturday)
• Sponsors name mentioned by hostess on stage at intervals during the program.
• One 10 x 10 booth on 46th Street;
Space may be allotted to sponsors for placing of balloons, blimps and other inflatable
objects, providing that the event's coordinator is notified in advance.
• Logo in all pre and after-event media
• Radio - Signature
• Print - Ads:
12 ads in Brazilian papers, tri-state-area; (signature / logo)
5 ads in International newspapers;(signature / logo)
2 ads in the Village Voice; (signature / logo)
• Signature on 5,000 flyers; (signature / logo)
• Signature on Poster and any other printed materials of the festival
• Signature on festival VIP T-Shirts;
• Signature on the staff T-Shirts
• One (1)Year free advertising on website
• “Invitation - only reception” (location TBA )
Expected to attend are sponsors, dignitaries, special guests and the press. Networking is encouraged.
(917) 528-8151
E-MAIL: [email protected]
Corporate Sponsorship
GOLD
• Logo on Main Stage banner (Saturday)
• Corporate name or logo all media and promotional materials
• Sponsors introduced to audience (Saturday)
• Sponsors name mentioned by hostess on stage at intervals during program.
• One 10 x 10 booth on 46th Street;
• Logo in all pre and after-event media
• Radio - Signature
• Print - Ads:
12 ads in Brazilian papers, tri state area; (signature / logo)
5 ads in International newspapers; (signature / logo)
2 ads in the Village Voice; (signature / logo)
• Signature on 5,000 flyers; (signature / logo)
• Signature on Poster and any other printed materials of the festival
• Signature on festival VIP T-Shirts;
• Signature on the staff T-Shirts
• One (1) Year free advertising on website
• “Invitation - only reception”( location TBA )
Expected to attend are sponsors, dignitaries, special guests and the press. Networking is encouraged.
(917) 528-8151
E-MAIL: [email protected]
Corporate Sponsorship
SILVER
• Logo on Main Stage banner (Saturday)
• Corporate name or logo on all media and promotional material
• Sponsors name mentioned by hostess on stage at intervals (Saturday)
• One 10 x 10 booth on 46th Street
• Logo in all pre and after- event media
• Radio - Signature
• Print - Ads:
12 ads in Brazilian papers, tri- state-area;(signature / logo)
5 ads in International newspapers; (signature / logo)
2 ads in the Village Voice; (signature / logo)
• Signature on 5,000 flyers;(signature / logo)
• Signature on Poster and any other printed materials of the festival
• Signature on the staff T-Shirts
• One (1) Year free advertising on website
• “Invitation - only reception”( location TBA )
Expected to attend are sponsors, dignitaries, special guests and the press. Networking is encouraged.
(917) 528-8151
E-MAIL: [email protected]
Corporate Sponsorship
BRONZE
• Sponsors name mentioned by hostess on stage at intervals during program - (Saturday)
• One 10 x 10 booth on 46th Street;
• Logo in all pre and after-event media
• Radio - Signature
• Print - Ads:
12 ads in Brazilian papers, tri-state area; (signature/logo)
5 ads in International newspapers; (signature / logo)
2 ads in the Village Voice; (signature / logo)
• Signature on the staff T-Shirts
• Signature on 5,000 flyers;(signature / logo)
• "Invitation - only reception" (location TBA )
Expected to attend are sponsors, dignitaries, special guests and the press. Networking is encouraged.
SUPPORTERS
• Sponsors name mentioned by hostess on stage at intervals during program - (Saturday)
• One 10 x 10 booth on 46th Street;
• “Invitation - only reception” (location TBA )
Expected to attend are sponsors, dignitaries, special guests and the press. Networking is encouraged.
(917) 528-8151
E-MAIL: [email protected]
DONATION / SPONSHORSHIP REQUEST FORM
Thank you for sponsoring the
“Lavagem da Rua 46 / Cleansing of 46th Street”
ON
SEPTEMBER 3 , 2011
RD
Please make check payable to
SILVANA MAGDA’S VIVA BRAZIL DANCE COMPANY INC.
FEDERAL EIN # 11-3122656
All cited donations made will be given a tax-deductible as allowed under the IRS 501c3 guidelines.
Submit Corporate Logos in electronic format via e-mail to: [email protected]
Please send this form with your contribution to:
SILVANA MAGDA’S VIVA BRAZIL DANCE COMPANY INC.
221-36 105 AVENUE, QUEENS VILLAGE, NEW YORK 11429
TH
NAME: __________________________________________________________
TITTLE: ___________________________________________________________
ORGANIZATION: ___________________________________________________
ADDRESS: ________________________________________________________
CITY, STATE, AND ZIP: ______________________________________________
PHONE: _________________________________________________________
E-MAIL: __________________________________________________________
CONTACT NAME: ___________________________________________________
(917) 528-8151 • E-mail: [email protected]