Sterne keSSler deliverS Strategic ip counSel
Transcription
Sterne keSSler deliverS Strategic ip counSel
Robert Burger Executive Director Chief Operating Officer Sterne kessler delivers strategic ip counsel Case Study: THOMSON ip manager, thomson INNOVATION, file hIstories AND ip services “In today’s economy, clients want to know where they are on a real-time basis. Our relationship with Thomson Reuters allows everyone to be on top of issues as they happen and to collaborate with clients in a realtime manner. I’m not aware of any other firm that is able to be on top of litigation and prosecution for patents and trademarks in such a forward thinking way.” Robert Burger, Executive Director Sterne, Kessler, Goldstein & Fox P.L.L.C. sterne kessler delivers strategic ip counsel Sterne, Kessler, Goldstein & Fox P.L.L.C. (Sterne Kessler) is one of the world’s most successful intellectual property (IP) specialty law firms. Its success is rooted in the strong technical experience and legal knowledge of its team – its ‘mind + muscle’ – that is leveraged to meet its clients’ diverse needs. High standards, and even higher stakes, mean that this law firm faces immense challenges in finding the right resources and partners. From patent prosecution research to intellectual asset management and legal process outsourcing (LPO), Thomson Reuters is Sterne Kessler’s go-to partner in the face of these challenges. Robert Burger, the firm’s Executive Director, states, “Thomson Reuters is a company you can trust. With the IP knowledge and expertise of our combined teams, and the leading-edge products and services Thomson Reuters provides, there really isn’t any other choice.” Headquartered in Washington, DC, and servicing clients around the world, Sterne Kessler is one of the largest intellectual property specialty firms in the U.S. with more than 150 attorneys, agents and technical specialists on staff. The firm’s technical and scientific expertise can be compared to a university lab or corporate research and development department, as it employs more than 60 PhDs. Managing Intellectual Property named Sterne Kessler the ‘2013 Firm of the Year’ for patent prosecution in the northeast United States; this is only one of the more recent awards and honors bestowed on the firm. Sterne Kessler prides itself on accuracy and collaboration. Its technology partnership goals, said Burger, are to “increase accuracy, efficiency and speed of information, while minimizing risks.” The firm began working with what is now Thomson Reuters some two-plus decades ago. Thomson Reuters provided Sterne Kessler with targeted solutions for the vertical industries it served. Neither organization had a holistic view into the full suite of offerings being utilized or the potential for integration. It wasn’t until two years ago that the management from both sides met to assess the scope of what was being used and the potential for an enterprisewide solution. As part of this exercise they uncovered opportunities to leverage and integrate multiple solutions from across Thomson Reuters at Sterne Kessler, providing a benchmark of excellence for clients. Previously, the firm had multiple, disparate Thomson Reuters systems that didn’t communicate with one another. By working with the senior leadership of both Thomson Reuters and several outside consultants, Sterne Kessler attorneys will soon be able to enter information only one time and the data will flow throughout the lifecycle of a particular client matter. This is done through the Thomson Reuters docketing system (Thomson IP Manager), accounting system (Elite 3E) and project management system (Thomson Engage), while collaborating with Sterne Kessler’s clients on a real-time basis. All of these enterprise systems are being fed by Thomson Reuters proprietary research tools including Thomson Innovation for patent searching, Westlaw for online legal research, SAEGIS on SERION for trademark searching, and Thomson CompuMark for trademark watching. “In today’s economy, clients want to know where they are on a real-time basis,” said Burger. “Our relationship with Thomson Reuters allows everyone to be on top of issues as they happen and to collaborate with clients in a real-time manner. I’m not aware of any other firm that is able to be on top of litigation and prosecution for patents and trademarks in such a forward thinking way.” As a result of the forward-looking solutions Sterne Kessler is implementing, many clients will soon be in control of issues at their fingertips. As an example, many clients will no longer need to maintain their own personal dockets to track their upcoming deadlines. Through custom clientspecific workflows, clients will also be able to access and track their project plans, project budgets, and confidential documents on a quick, real-time basis. When Sterne Kessler starts a relationship with a new client, it utilizes the Data Validation Service to validate the assets for Thomson IP Manager through the Thomson Reuters Global Patent Collection, to ensure each record’s information is correct. The firm will soon be able to get client file histories immediately transferred to the virtual folder of choice via an API the companies built. And administrative tasks and landscape searching can now be handled by the IP Services group, as a pseudo LPO. This will greatly assist Sterne Kessler clients during unanticipated crunch-times. sterne kessler delivers strategic ip counsel “We use Thomson Innovation for its deep, accurate and wide-ranging data, all in one place, and the analysis and visualization tools for their sophistication and rigor in meeting our diverse client needs. These solutions are allencompassing,” said Burger. “It is absolutely imperative that we have the best tools, staffing, and workflow at our fingertips, while at the same time being quick, nimble and cost sensitive. We also need the ability to scale at a moment’s notice to meet our clients’ highly specialized needs. Thomson Reuters products and services allow us to stay on top of things, in a highly competitive manner. In the intellectual property arena, stakes can be very high – sometimes in the multi-millions, if not billions, of dollars range.” LESSONS LEARNED An enterprise assessment can lead to increased efficiencies. Robert Burger took the time to engage in a firmwide evaluation of the technologies and solutions it was using. The result: a realization that there were ample future opportunities to integrate and leverage solutions for up-to-the-minute insight into client data matters. Sterne Kessler and Thomson Reuters are focused on workflow and efficiencies in other areas as well. The firm is partnering with Thomson Reuters to build the first ever Knowledge Management (“KM”) system, focused solely on the IP practitioner. KM will help reduce research and training time as well as increase accuracy. In addition, Sterne Kessler and Thomson Reuters are taking the lead on behalf of many leading IP firms across the country to collect and monitor “peer” benchmark data through Thomson Reuters Peer Monitor services. Finally, the companies are working together to improve the accounting system workflow to make the intellectual property billing process run smoother. Soon, Sterne Kessler clients will see first-hand increased efficiencies and ease of use, while minimizing errors and risks. The whole is greater than the sum of its parts. Sterne Kessler needs accurate and timely information to deliver on the expectations of its patent and trademark clients. Thomson IP Manager, Thomson Elite, Thomson Engage, Thomson Innovation, File Histories and IP Services collectively provide a best-in-class solution that addresses the needs across the Sterne Kessler enterprise. The right technologies and systems reduce stress. Most law firms don’t think like this, but Sterne Kessler is ahead of the curve. Its goal is to “embrace technologies that streamline opportunities and reduce stress for people,” says Burger. The firm has a genuine interest in making the quality of life easier and better for clients, lawyers and staff with cutting-edge and innovative tools and processes. Sterne Kessler selected these tools and solutions from Thomson Reuters. “Thomson Reuters is a company you can trust. With the IP knowledge and expertise of our combined teams, and the leadingedge products and services Thomson Reuters provides, there really isn’t any other choice.” - Robert Burger, Executive Director and Chief Operating Officer Sterne, Kessler, Goldstein & Fox P.L.L.C. To learn more, visit ip.thomsonreuters.com. Thomson IP Management Services From ideation to prosecution and commercialization, Thomson IP Management Services helps clients maximize the value of their IP portfolio, align it with their business strategy and drive global competitiveness. Thomson IP Management Services solutions integrate state-of-the-art portfolio management technology, comprehensive IP payment services, IP management consulting and a world-class IP Rules collection to provide unparalleled support of clients’ patents, trademarks, licenses and other intellectual assets. To learn more about the new generation of Thomson IP Manager, visit: https://thomsonipmanagement.com/. Thomson Reuters Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to www.thomsonreuters.com. Americas +1 800 333 4656 +1 651 244 5375 Europe, Middle East, Africa +44 20 7433 4000 Asia-Pacific +65 6775 5088 (Singapore) +81 3 5218 6500 (Tokyo) 1005452 122013 Copyright © 2013 Thomson Reuters