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February 5, 2016
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De Grisogono Opens Flagship Boutique
in London
By Lorelei Marfil
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The de Grisogono boutique in London
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LONDON — Geneva-based jeweler de
Grisogono unveiled a new-look flagship
here today.
Situated at 15a New Bond Street, the 914square-foot store features three rooms
and will carry a range of high-end and
haute couture jewelry collections. The
Corte room houses a line of jewelry
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handpicked by founder and creative
director Fawaz Gruosi and exhibited
within dark walnut cases. The Stanza Del
Tempo showcases the brand’s timepiece
collections within wall-mounted antique
brass display cases and features
midcentury chairs created by David
Collins Studio. The Grand Sala was
designed as a VIP area, to offer shoppers a
glimpse of the brand’s world. The room
features artwork from the Opera Gallery
by André Brasilier and Umberto Ciceri,
gold La Murrina, Murano glass
chandeliers with midcentury Italian
furniture and an antique burgundy marble
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Gruosi said, “I’m proud that the first of our new flagships is in London, a city that is
not only extremely important from a business perspective, but also very close to my
heart. The London boutique will showcase a number of high-end and haute-couture
jewelry pieces that are created by artisans in our ateliers. London plays a very
important role for the market of high jewelry and a large proportion of our unique
piece production, which ranges from 350 to 500 unique pieces per year, will be
exhibited in the new boutique.”
Inspired by a Florentine villa, the store’s interior design was developed by Gruosi
alongside the David Collins Studio. “The creative use of volume, density, interlacing
and chiaroscuro are some of the recurring characteristics that Fawaz Gruosi uses in
his work,” said Lewis Taylor, design director at David Collins Studio. “We worked
with Fawaz Gruosi to translate these concepts into interior architectural elements
without merely replicating the jewelry pieces, but creating a space that synergizes
and showcases them.”
The Bond Street store replaces a much smaller one on Burlington Street, which has
been shuttered. The Swiss high-end jeweler has 17 stores globally with plans to open
another location in The Dubai Mall in the United Arab Emirates in March followed
by a second store in Paris. The brand cohosted a cocktail party in Paris with couture
brand Gyunel last Friday.
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