Activities - publico aat

Argentina
vs
Kazakhstan
R&R POST TIE REPORT
7-9 JULY 2011
QUARTERFINALS
PARQUE ROCA
Objectives
o Organize a great event in order to please the crowd, sponsors, VIP’s, media and
both teams.
o Reach at least 5000 spectators (taking into account that matches will start one
day before and there won’t be any activities on Sunday).
o Keep on working closely with all international sponsors trying to fulfill all their
requirements.
o Achieve very good media coverage.
o Opening ceremony with the military music band (Banda Militar Tambor de Tacuari
del Regimiento de Infanteria 1 Patricios) playing on-court .
1. CREATING DEMAND FOR TICKETS / LOCAL PR
Activities
o Ticket pre sale promotion 2x1 for YPF (team sponsor), Club La Nacion (media partner)
members, NA’s members, affiliates, federations and tennis clubs.
o
Newspaper campaign in La Nacion, Grip and AD magazine in the tennis section promoting
the tie and the tickets promotions mentioned above. This same campaign was also posted at
the AAT twitter, Facebook, mailing and web site and also Ticketek (ticket sale company) made
advertisement on their twitter, Facebook, mailing and web.
o Radio broadcast advertisements.
o
Teenis e-mail Newsletter advertisement regarding DC, ticket sales and promotions.
o
Specialized journalists draw tickets at their radio shows.
o
Our team captain, Mr Vazquez, gave one on one interviews to radio shows, newspapers,
magazines and TV channels.
o
Out of home campaign (giant banners throughout the city).
o
The tie poster was distributed to Buenos Aires’ main tennis clubs in order to promote the tie.
o
We encourage each of our domestic sponsors to promote the tie with TV and radio
commercials.
Official Poster
Advertisement details
Medio
Soporte
Backlight 7x7
Medianera 10x12
VP
Gigantografias
Séxtuples
Radio del Plata Spot 20 segundos
Diario La Nación Media Página
Revista Grip
Página
Ubicación
Corrientes y Billinghurst
Balbín 3851 y Lacroze 2988
Varias
Varias
Rotativo
Deportes
Mayo
Junio
Cantidad 5 27 20 21 22 23 24 25 26
1
X
2
X
8
X
12
X
143
X X X X X
6
X X X
X
1
X
27
X
X
X
X
X
28
X
X
X
X
X
29
X
X
X
X
X
30
X
X
X
X
X
X
1
X
X
X
X
X
2
X
X
X
X
X
X
3
X
X
X
X
X
Julio
4 5 6
X X X
X X X
X X X
X X X
X X X
7
X
X
X
X
X
8
X
X
X
X
X
9
X
X
X
X
X
Out of home campaign
J M Rosas y Jujuy
Caracas y
Edison
Gral. Paz y Beiro
Ruta 52 Km 3,5
Velez Sarsfield 1980
San Martin 2999
Balcarce 1325
Cochabamba y Balcarce
Jean Jaueres y Corrientes
La Rioja y Carlos Calvo
JB Alberdi
Solis 651
Manuel Gallardo 200
Sucre 1100
Tacuari esq.
Independencia
Trellez 2200
Corrientes y Billinghurst
Av. R Balbin 3851
Lacroze 2988
Radio Broadcast - RADIO DEL PLATA
Junio
M
PROGRAMAS
TEMA
Seg
6 a 9hs
Copa
20
9 a 13hs
Copa
20
13 a 16hs
Copa
20
16 a 19hs
Copa
20
8 a 14hs
Copa
20
8 a 14hs
Copa
20
22
J
V
S
D
JULIO
L
M M
J
V
S
L
M
M
J
V
S
23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9
3
3
2
7
2 2 2 3 3
3 3
3 1 1 1
2 2 3 3 4
4 4
4 1 1 1
2 2 3 3 3
3 3
3 1 1 1
2 2 2 2 3
3 3
3 1 1 1
10
7
3
D
10
3 2 7 7 8 8 10 11 13 10 10 13 13 13 4 4 4
http://uv0028.us18.toservers.com/Prensa/AAT/KAZ2011/COPADAVIS2011.mp3
Press Clipping - http://uv0028.us18.toservers.com/Prensa/AAT/Clipping.rar
2. WORKING IN PARTNERSHIP WITH SPONSORS
Activities
o Site visit opened to all sponsors.
o Follow up with international sponsors before and during the tie.
o Free parking was given to international sponsors (same amount as their contractual tickets).
o After the tie was over, the Argentine team visited the international sponsor’s hospitality tent.
o International sponsors had a deposit (free of charge) in order for them to keep all their
merchandising safe. BNP Paribas had a storage deposit for their own. There were 2 persons
in charge of this.
o International sponsors were given 3 accreditations each to access the stadium and they will
were seated in a box (near the visiting team seating place on court) specially made for them.
o Rolex’s President was able to greet Del Potro at the players lounge.
o Live music was played at the hospitality area all 3 days.
o
Panel signage in the VIP entrance walkway with the tie’s poster.
Commercial Area
Hospitality Area
Event’s signage
3. INCREASING THE QUALITY/QUANTITY OF TV COVERAGE
Activities
o One on one interviews with players and captain after practice sessions during the week. TV:
TyC Sports, Fox and ESPN; Radio: Rivadavia, Blue, Continental, Del Plata, Radio 1;
Newspapers: Ole, La Nacion, Clarin.
o Working closely with TyC Sports TV broadcast. We improved the stadium TV booth in order for
TyC Sports to work more confortable.
o All complete matches were transmitted live.
o Live interviews during the draw.
o Live interviews before the start of each match day with TyC Sports.
o Permanent coverage on radios, TV, newspapers, twitter, Facebook and website before and
after the matches.
Activities
o Team nomination press conference with the Argentine DC Captain and Vice-Captain.
o We invited David Nalbandian and Guillermo Coria during the tie and gave a press conference.
o We arranged press interviews with former Davis Cup player Agustin Calleri after the Draw,
and the AAT made a small recognition ceremony on court between singles Day 1.
o Seatings in stadium blocked at our own cost in order to give better angle for TV camera
number 1 (main).
o Special access to restricted VIP areas for TV right holder for interviews with former
professional players for extra material for TV live coverage.
Actions with tennis players Nalbandian, Coria and Calleri.
4. USING PLAYERS AS KEY ASSETS IN TIE
PROMOTION
Activities
o Appearance of the players and captain in the AAT and BNP Paribas Hospitality on Friday
when the tie was already defined.
o Special articles in most popular TV, radio and social and tennis magazines.
o At the end of the tie the team played on court with handicapped children.
o Autograph sessions during all 3 days at the YPF team sponsor booth.
o Team Sponsor made a special action with JI Chela and the “Torino”. Chela’s nickname
was given after this car.
o Players and team took a picture and TyC sports shoot the moment in memorandum of the
terrorist attack to the AMIA (Argentine Israeli Mutual Association) which happened 17
years ago.
Players signing autographs
Chela and the “Torino”
AMIA Picture
Players and handicapped children
5. OTHER ACTIVITIES
Activities
o Kid’s day: before the days of the matches, tennis academies brought their tennis pupils in
order to give them the opportunity to watch the Argentine and Kazakhstan team training
sessions. After that they had the possibility to try the ITF programme “Play and Stay” and we
organized competitions and other games with prizes for the kids.
o Beach Tennis was promoted on site during all 3 days.
o Players played with handicapped children on Saturday.
o Tickets draw at radio shows, Facebook and twitter.
o VIP authorities, Sponsors, former players and DC and FC captains were given free tickets.
o We printed 1500 posters and were distributed in Buenos Aires’ most important tennis clubs.
o 3500 Official Programmes designed by Grip Magazine were printed.
Activities
o We provided the visiting team an English speaking host in order for them to have direct
communication and help during their stay in Argentina. This was very useful.
o A Spanish-Russian-English translator was hired for all official functions.
o At the official dinner we hired a professional Tango dancers as we wanted the visiting team
and all guests to show them our national dance.
o We hired professional and some of them English speaking (specially for the visiting team)
drivers.
o A gym area was provided for each team with all kind of machinery.
o Ecological campaign.
o On Saturday, a street music group went around the commercial area and gave the event a
more festive atmosphere.
Pre-draw media conference
Official Dinner
Draw
Opening Ceremony
Kid’s day
Beach Tennis
Eco-campaign
Festive atmosphere
ARGENTINA VS. KAZAKSTAN
THANK YOU!!!