Smart gearS - Reseller Middle East

Transcription

Presents
A Quarterly publication from Redington Volume Division
Issue 06
april 2015
08 Western Leaf Electronics
12Microsoft
16HP
22 Lenovo
25Intel
Smart gears
Redington Gulf’s Lifestyle division eyes the
opportunities in the accessories market.
Redington Volume Division is an authorized distributor for the following brands in parts of Middle East & Africa
western
leaf®
®
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1
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3
Project movies, videos,
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2
Issue 06
For more information, please write to [email protected]
www.redingtonmea.com
Published by
Contents
From the Director’s Desk
Western Leaf
Electronics
08
12
Mark Ataya,
CEO, Western
Leaf Electronics,
elaborates on
company business
plans.
Intel
Adib Rajji from
Intel Corporation
explains the
business
intricacies of the
2-in-1 marketplace.
25
Microsoft
Retail focus
Kartik Kanneganti
discusses the
company’s latest
product, the
Wireless Display
Adapter.
Nilesh Khalkho, CEO,
Sharaf DG, comments
on the evolving retail
trends in the region.
29
When you think about how technology has transformed
our lives, it’s truly amazing. Through technological
innovations, we have automated the otherwise laborintensive functions. Take personal banking for example,
just few years ago, we were still required to physically
go to the bank to get any kind of transactions done
from opening an account to understanding investments.
Today all the information you need is available at your
fingertips with just a click. Through mobile apps, we
can now cater to our banking needs even when on the
move. Technology is an enabler. It is interesting to observe how it has transformed
business operations in all spheres.
The advent of e-commerce has given the power to businesses to remain close to
customers throughout the day. The sustainable business model has not only impacted
customers’ behavior but also contributed to the stiff competition in the market.
With growing focus on services, the B2B e-commerce platform has proved to be apt
and influential to the business environment. Forbes predicts the B2B e-commerce
market to be worth $6.7 trillion by 2020. It is expected to be two times bigger than the
B2C market within the same time period, according to the business magazine. A good
example of a company that has grown in this space is Alibaba, which has recorded
more trade volume than Amazon and eBay put together.
Streamlining and simplifying business processes remain one of the top priorities for an
organization. Leveraging automation tools and learning about best B2B e-commerce
practices are worth the time and investment. Partners need to further couple the
benefits of these strategies with CRM or loyalty programs to derive best results.
Considering the evolving market dynamics and the increasing competition, channel
players need to look at all mediums to grow profitably.
16
HP
Final take
Ashish Dhar from
HP ME on the
features of its latest
product line and
retail strategy for
2015.
Saad Khan, GM,
Redington Lifestyle,
on what partners
and customers can
expect from his
division.
30
We look forward to working with you in the coming months.
Yours Sincerely
Raj Shankar
Managing Director, Redington Gulf
Issue 06
3
Redington recommends
SMARTPHONES & TABLETS
Google Nexus 6
Motorola’s latest launch, Nexus 6 is apt for users
to not only get work done but also to enjoy videos
and playing games. The pixel-rich 6-inch Quad HD
display enables this and more. The dual frontfacing speakers provide immersive stereo sound
to further enhance the user’s experience. Powered
with the Qualcomm Snapdragon 805 quad-core
2.7GHz processor, the device is capable of highperformance multi-tasking and the Adreno 420
GPU gives the users good graphics. Equipped with
an f2.0 and 13 megapixel camera with optical image stabilization capture, users can take great
pictures in daylight and low light. With just 15 minutes of charging, users can get up to 6 hours of
use and thanks to a large 3220 mAh battery, users get over 24 hours of use from a full charge.
Being a Google phone, users will enjoy the latest updates before others in the market and it
currently works on Android Lollypop OS.
Alcatel
OneTouch Idol 3
Alcatel has launched two smartphones under its
flagship OneTouch Idol 3 moniker, offering unique
reversible user experience, outstanding music quality
and professional-like camera capabilities. One has
4.7” screen, while the other a 5.5” screen, targeting
different users. Weighing just 110g, it boasts HD IPS
display, quad core CPU and symmetrical design.
More importantly, Idol 3 provides Hi-Fi sound and has
powerful front speakers featuring JBL technology and
first tailor-made Music Center. The 13Mxpl rear cam coupled with 8Mxpl front cam offers wideviewing angle and great sunlight legibility. The unique reversible user experience of the phone
means use it either way, the UI always gets in place, and comes with a back cover in matt with hair
brushed effect, which is pleasant to touch and easy to grip.
Moto 360
Xtouch P-Phone
The Moto 360 features a 1.56-inch edge-to-edge round
display maximizing the user’s viewing experience. It has a
resolution of 320 x 290 pixels with 205 ppi for richer detail.
The watch is designed using the damage resistant Corning
Gorilla Glass for the display and a high-quality stainless steel
case. Made using the finest raw materials, the Horween
leather bands add a touch of elegance to the 360. The watch
displays notifications based on the user’s location, be it
weather, flight alerts or traffic. A light vibration ensures that
the user is notified of incoming or missed calls, text messages
and emails. Users can also talk to their Moto 360 through
the ‘Ok Google’ feature. The watch is designed with an inbuilt pedometer and a heart rate monitor that keeps a track
of steps and heart rate. With the heart activity app using the daily and weekly benchmarks,
customers can effectively track progress towards their goals. Powered by a 320mAh battery
that can last all day, the Moto 360 can be wirelessly charged. Running on Android wear, the
watch can be paired with smartphones that run on Android 4.3 or higher. The watch comes
with 4 GB of internal storage and 512 MB of RAM for a smooth performance.
Xtouch P-Phone is a 4-in-1 feature phone that
combines phone, power bank, flashlight and
wireless FM radio in one device. This multifunctional device could be used as a power
bank with its 3500 mAh capacity and features a
high charge-discharge efficiency of 88% and IC
protection technology.
With physical keyboard for easy dialing,
two SIM cards, high voice quality, the easycarried P-Phone has a 1.8” LCD screen and is
thoughtfully designed with simple yet practical
functions. P-Phone also features a torch and its
battery could last for 39 hours while using as a
flashlight. Besides, P-Phone could play FM radio
with its high-volume loud speaker with no need
for an earphone. The phone, which weighs 143g,
has an internal memory of 32Mb and supports up to 32GB external memory, and comes in two
different colours – black and gold.
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Issue 06
PRINTERS & PERIPHERALS
Canon
i-SENSYS
MF212w
Canon’s latest launch i-SENSYS MF212w
is a fast, efficient Wi-Fi network and
mobile ready mono laser 3-in-1. Users can
seamlessly share print, copy and scan
functions with ease on this multifunction.
Quick, easy-to-use and energy efficient,
it features a tilting control panel and onetouch solution keys. Additionally, it easily
prints from IOS or Android devices. Users
can be productive with print and copy
speeds of 23ppm mono. Stylish and well
connected this high-speed, multifunctional
mono laser printer provides print, copy and
scan functions within a compact spacesaving device. With Wi-Fi, Ethernet and
Ricoh Aficio SP
100SF e
The Aficio SP 100SF e 4-in-1 MFP (Print/Copy/
Scan/Fax) is perfect for monochrome printing,
as well as flatbed or ADF copying, scanning
(full color and/or black-and-white) and faxing.
This device can support the needs of up to 3
users for walk-up faxing and copying. (Limited
to one connected workstation.) The MFP
offers first print time of 13 seconds or less,
fast print speeds of 13 ppm and high-quality
output (up to 1200 x 600 dpi) to enhance
mobile connectivity for easy sharing of
functions, plus professional print quality
and easy operation, it’s the perfect desktop
solution for small offices.
HP Officejet Pro
8610 e-All-in-One
EPSON L1800
The L1800 allows users to print borderless,
photo quality images up to A3+ in size.
It delivers superior colour reproduction
for large photos, graphics and more to
achieve the best impression on your
audience. High capacity integrated ink
tanks and highly affordable genuine photo
ink bottles at just US$10.50 each add up
to greater savings. It is bundled with 6
photo ink bottles that yield up to 1,500
borderless 4R photos. It is designed to
achieve fast print speeds of up to 15ppm
(draft/black) and 45 sec per 4R borderless
photo. The device supports printing to a wide
variety of printing media from 4R photo prints
all the way up to A3+ sizes, allowing users to
accomplish all printing jobs, from the simplest
document management in smaller offices. With
ID Card Copy, users can copy both sides of
identification cards or important documents
onto one page to save time and conserve
paper. Users can print, copy and even scan
in full-color, the SP 100SF e offers walk-up G3
faxing all from an easy-to-use, compact system
that fits virtually anywhere in any office. The
MFP can be set up within minutes right out of
the box, and includes a USB 2.0 interface for
fast connection to the desktop. It includes a
two-line LCD screen for easy navigation, and a
prominent dial pad for faster operation.
to the most demanding. Epson’s original ink
tank system is engineered for easy, mess-free
refills. The special tubes in the printer are
designed to ensure smooth and reliable ink
flow at all times.
HP’s Officejet Pro 8610 e-All-in-One prints
professional color for up to 50 percent
lower cost per page than lasers with
an e-all-in-one engineered for business
printing. It projects a professional image
with every page, and help keep business
moving with easy mobile printing. It
enables printing professional-quality color
documents and marketing materials for
less than lasers while driving productivity
with easy-to-use features. Using Original
HP pigment inks for vibrant, durable prints,
every page looks professional. It supports
fast printing speeds—up to 19 ppm blackand-white and 14.5 ppm color. HP high
yield XL ink cartridges offer an additional
low cost printing option for high volume
printing. Users can enable secure wireless
printing from their mobile device—no router
or access to local network required. Using
HP ePrint, users can easily print photos,
documents, and more when on the go and
can share all the printer has to offer, officewide, using 10/100 Ethernet connectivity.
Issue 06
5
Redington recommends
COMPUTING
COMPONENTS
Dell Inspiron 13 7000
Series 2-in-1 Laptop
Running on Windows 8.1 OS, users can obtain a smooth
and versatile PC experience with Dell’s latest Inspiron
13 7000 Series 2-in-1 laptop. Powered with 5th Gen
Intel Core processors, the Inspiron 13 packs a robust
performance. Count on plenty of power for loading apps
or editing photos on the 13.3-inch display with optional
Full HD. It is equipped with a built-in stylus, which enables
users to take notes or retouch photos easily. Users can
also scroll or zoom effortless with 10-finger capacitive
touch. The sleek-designed laptop offers up to a 500GB
WD My Cloud
Hybrid Hard Drive, providing users with 14
times more storage than a 32GB tablet. The
energy efficient processors and graphics and
long battery life enable users to use
the device without interruption.
They can also switch
between laptop, tablet,
and tent or stand modes to
update blog, edit photos, or stream
their favorite shows.
HP Notebook PC 15-r020ne
Lenovo
Flex
2 14
Lenovo’s dual-mode notebook, which switches between laptop and stand modes,
is available in a range of color options. Users can interact with the Flex 2 by using
simple, intuitive gestures directly on the 14-inch 10-point multi-touch HD display,
which is optimized for Windows 8.1. With up to 6 hours’ battery life between
charges, the Flex 2 is an ideal companion for users on the go. Lenovo Energy
Management protects the long-term durability of the battery and uses advanced
energy-saving technology to increase time spent between charges. With a thin and
light design, the device’s backlit AccuType Keyboard is ergonomically designed to
make typing more comfortable and to reduce errors. The Flex 2’s speakers deliver
rich stereo sound, while Dolby Advanced Audio provides an immersive audio
experience, enhances audio quality, and reduces distortion.
6
Issue 06
HP’s Notebook PC-r020ne offers the features users need and the
reliability you expect with this value-packed HP Notebook. Customers
can enjoy rich, smooth web chats with the stunning HD display and
easily take it on the road with a thin design combined with security
features to protect their data.
Users can showcase work in high definition with a backlit HD LED
display and have the
freedom to get more done thanks to
a variety of input connections.
Powered with Intel Core
i5-4210U with Intel HD Graphics
4400 (1.7 GHz, 3 MB cache, 2
cores), the 15.6-inch display
is made for comfortable and
seamless viewing of media
content. It is also
equipped with
dual speakers
and a HP
TrueVision
HD Webcam
(front-facing) with
integrated digital
microphone.
Western Digital’s personal
cloud storage solution—My
Cloud— allows you to keep
content safe at home and get
abundant storage with fast
performance. The customer
can store, organise and back
up photos, videos, music and
important documents all in
one place. What’s more, you
can use the company’s free
apps to upload and access
and share content from
anywhere with any device.
It also allows you to transfer
files between personal cloud,
Dropbox and even other
public cloud accounts using
the company’s free My Cloud
mobile app. The capacity of
your personal cloud can also
be increased by attaching a
compatible USB 3.0 directly
to the USB expansion port on
the My Cloud drive.
SanDisk iXpand
Flash Drive
High speed transfer from iPhone
and iPad to the Flash Drive makes
iXpand the quickest, easiest way
to free up memory on mobile
devices and instantly expand
storage by up to 64GB. The iXpand
app makes managing a device’s
memory effortless; automatically
offload new photos and videos from
your iPhone or iPad to the drive
whenever it’s connected.
The USB connector can be used
to move photos and videos between
the drive and a user’s PC or Mac.
And it allows users to play movies
and listen to music directly from the
drive—no Internet required.
With iXpand Flash Drive, users
are assured of the content’s safety
from prying eyes even when you
move it from iPhone to Mac to PC
to iPad and back again. The iXpand
Flash Drive encrypts users’ files for
secure transfer between devices
making it easy to protect private files.
Sleek and sturdy, iXpand Flash Drive
keeps connectors safe from breakage
when they’re not in use and works
easily with all iPhone and iPad cases.
Belkin N750 DB
Wireless DualBand N+ Router
Belkin’s exclusive MultiBeam antenna technology
gives users maximum through out while minimizing
dead spots for optimized video streaming from
multiple devices, virtually anywhere in your
home. Get the fastest dual-band speeds for video
streaming and gaming—up to 300Mbps (2.4GHz)
+ 450Mbps (5GHz) with this device. Users can
connect an external hard drive for easy sharing of
photos and files, and connect a printer for wireless
printing from any computer in your home through the two USB ports. Four
gigabit ports let users connect multiple computers or devices for ultra-fast
network speeds and file sharing. WPS/WPA2 encryption standards and preset
security settings get you up and running safely. One-touch Wi-Fi Protected
Setup (WPS) securely connects multiple computers and devices with the push
of a button. Users can enhance their online activities with Belkin’s integrated
apps, self-healing, video mover, print zone and memory safe.
Acer P1173
Projector
TDK Trek Wireless Speaker
In the Acer P1173 Projector, colors
remain balanced and images
accurate with advanced Acer
technologies.
Everything comes to life with crystal
clarity thanks to exceptional resolution
and high brightness. What’s more, this
projector is DLP 3D ready, depicting
lifelike and breathtaking visuals with
greater depth. It has a display panel
of 0.55-inch DarkChipTM 3 DMD
with a resolution of Native SVGA
(800 x 600), Maximum UXGA (1600
x 1200), WUXGA (1900 x 1280). Its
aspect ratio is 4:3 (native) and 16:9
TDK’s Trek Wireless Speaker is designed to deliver exceptionally
clear sound while on-the-go. Additional product features and benefits
include Bluetooth v2.1 for high-quality wireless audio and Near Field
Communication (NFC) for simple Bluetooth pairing with an NFC-enabled
device. The TrueWireless Stereo allows pairing of two Trek Micro speakers
for stereo audio. It comes with rechargeable battery that lasts up to six
hours and can be
charged on the go.
The 3.5mm auxiliary
input plays music from
any device with a
headphone jack and the
3.5mm auxiliary output
makes a standard
speaker Bluetooth
technology-enabled.
while the contrast ratio is 13000:1.
The brightness of the device can
be adjusted to 3000 ANSI Lumens
(Standard), 2400 ANSI Lumens (ECO).
And the lamp life can sustain 5000
hours (Standard), 6000 hours (ECO)
and 10,000 Hours (ExtremeECO).
Weighing 4.4lbs, its projection lens
come in F = 2.57 ~ 2.65, f = 21.00mm
~ 23.10mm and has 1:1.1 manual zoom
and manual focus.
Targus
Executive
Laptop
Roller
LIFESTYLE
Targus’ Executive Laptop
Roller is designed to
fit laptops with up to
15-16 inch screens. The
zip-down workstation
includes pen loops,
business card holder,
zippered pocket, cell
phone pocket and
large pouch to store
additional accessories;
large storage space for
other office essentials or
clothing for an overnight
stay. It is constructed of
durable/water resistant
1200D polyester
material.
Issue 06
7
Western Leaf Electronics
Building
business
success
The Shelf catches up with Canadabased Mark Ataya, CEO, Western Leaf
Electronics, to discuss business plans
and market differentiators.
Mark Ataya, CEO,
Western Leaf Electronics
8
Issue 06
Could you give us an overview of Western Leaf’s
business? How long have you had operations in
the region?
Western Leaf Electronics commenced operations
back in 2003 and spent a number of years in the
MicroControllers business. In 2009, with our indepth understanding of technology and passion to
create meaningful products, we started focusing
on building end consumer products.
We began coming to the region and testing the
market in 2010 and started full-fledged operations
here in 2013.
Can you elaborate on the company’s USP?
We always focus on building products that have
a purpose, that can integrate into our lives and
are easy and simple to operate. We believe that
quality and selection of materials are important no
matter what the price point is. “We believe
that technology
should adapt
to our lives, not
the other way
around.”
Can you describe your go-to-market approach?
We have a customer base of different age
groups, but most of our customers fall between
16 and 34. Our products are priced just right,
never too expensive, they also hold their value
for the money. Our target audience includes
those who appreciate technology, and people
who understand that both pricing and quality
are equally important. Our participation in social
media and trade shows allows end users to get
hands on experience. In 2015, we plan to be
more aggressive in our marketing, and will work
on extending the awareness of our products so
that more people can buy them. Our products
are now sold in power retail stores, online and
small retail stores.
Could you discuss your product line-up? Which
features stand out in the crowded marketplace?
Currently we have three product lines. The
Frenzy line consists of smartphones, tablets, TV
streaming devices and related accessories. The
Vomo line consists of audio products such as
in ear headphones, over the ear headphones,
portable speakers and more. The third line of
products consist of new accessories that we will
be revealing later this April. Each product has its
own unique selling point, overall, we focus on
purposeful designs that provide value to its user. What are your other market differentiators?
We take pride in the fact that our products stand out
distinctively from the competition and are not simply
‘me-too’ products. We ensure that they have a
purpose and differentiating value. Our products are
priced in between high and low end brands, we try
to cover the middle tier, which is highly neglected
by the industry. This is one of our differentiators and
we always emphasize product quality.
What kind of responses have you received from
the region?
We have had a high level of acceptance in the
market. Customers seem to be weary of the
status quo in the industry as companies are
trying to make only cosmetic changes to their
products without relevant innovation. Also,
people seem to like our Canadian origins and
understand that Canadian products are built with
quality and passion.
How are you staying ahead of market trends?
We watch people, live by each day’s experience,
listen carefully, and we try to make sense and
figure out how technology can be integrated. We
believe that technology should adapt to our lives,
not the other way around.
What kind of user-experiences can customers
expect from Western Leaf Electronics?
Seamless integration into their lives, products that
work well and last long, and products that have
built in intelligence.
What are your business plans for 2015? What
can channel partners expect?
We have two new exciting product lines coming
up, some with new patents and we expect
them to create great impact in the market. I
encourage everyone to keep a close eye on our
updates. As for channel partners, we always try
to put products that can sell easily and have the
right margins. Those partners that are able to
recognize the value of our brand, have always
been able to capitalize on it within the first few
months after a launch.
Issue 06
9
Products from Western Leaf Electronics
EasyShare
Western Leaf’s pocket-size device, EasyShare
allows users to take their files anywhere they
go. It has a tight rubber compartment that gives
users the ability to hold money and credit cards,
eliminating the need to carry a wallet. It also
allows users to stream video files to nearby
devices, and comes with a network drive that
can sync with cloud storage. In addition to that,
EasyShare’s built-in access point converts wired
network to wireless, and has the capability to
convert wired audio into multiple Bluetooth
devices (headphones and or speakers). Users
can also take advantage of the device’s mobile
screen broadcasting via wireless video and 3G
LTE Hotspot. The 3G/4G hotspot model enables
users to connect to the Internet and share the
connection with up to 10 devices.
Frenzy 8Z
Western Leaf’s new tablet, Frenzy 8Z comes with 3G function and
features an 8.1- inch screen for a better viewing area, built-in 3G
for fast speed data download and voice call capabilities. It also
empowers users with Bluetooth 4.0, which ensures clear sound
connection and low power usage, along with HD playback, and
a dual camera with an auto focus back camera. In addition, it is
lightweight and equips users with a 4,000 mAh battery with 24 hours
of voice talk, 22 hours of 2G, 15 hours of 3G, and guarantees a fast
charge. The tablet is priced at $189.99 and is available in the
marketplace. The device can be accessorized with the new
Frenzy Controller, which is a ‘button-less remote’ to
control Android devices.
10
Issue 06
Frenzy TV Hub
Frenzy TV Hub is an android-powered device that has great
horse power and is equipped with innovative design panel,
which displays important information such as time, weather
conditions, road conditions and others. It is powered with
4K HDMI output, HDMI input for video capturing, wireless
display ready, DLNA, quadcore processor, octa-core GPU,
two GB memory and internal storage. The TV hub is built
for smooth solid performance and easy setup to get users
going in no time. It has a sculpture-inspired design that fits
in the modern home, according to the company. It also runs
using the company’s button-less remote, Frenzy Controller, a
device that’s designed to perfectly fit in the palm of the hand
and allows the user to control their Android devices using
gestures (touch, long press, swipe, drag, double touch, pinch
and other touch gestures) and gravity motion sensors (that
allow you to control the pointer on the screen). The company
said that Frenzy Controller is the first visceral product in the
market to combine both gravity and gestured-based controls
together for a more seamless user experience.
Vomo Nu
portable speakers
The Vomo Nu portable speaker packs up to 30 watts of sound power, and still can be charged using
a micro USB cable, making it easier to recharge while on the go. It utilizes two speakers, two base
radiators, and one powerful vibration sound unit. Users can control the unit by simply swiping its
surface; for example the user only need to slide up to increase volume, down to decrease the volume.
According to a recent study by the Consumer Electronics Association (CEA), nearly one in five (16
percent) consumers owns a portable wireless speaker. The portable wireless speaker category is
also poised for growth, as 28 percent of consumers plan to purchase a related product in the next
two years, the study revealed. According to the company, with Vomo Nu’s swipe gestures control,
users won’t have to look for buttons to enjoy their music. Western Leaf Electronics is also expected to
release a modular development kit that allows other companies to build on top of its framework.
Issue 06
11
Microsoft
Effortless
connections
The Shelf speaks to Kartik Kanneganti, Product Category
Manager, PC Accessories, Gulf, Retail Sales & Marketing
Division, Microsoft Gulf, on market trends and the
company’s latest product – Wireless Display Adapter.
Kartik Kanneganti, Product Category
Manager, PC Accessories, Gulf, Retail
Sales & Marketing Division, Microsoft Gulf
12
Issue 06
How can channel partners optimise their
business through Microsoft’s PC Accessories
division?
Accessories is an essential part of any business
and often a very profitable category, which helps
partners increase their sales basket size and
overall profitability of a transaction and more
importantly offer a complete solution to the
customer. The first ever PC compatible mouse
was developed by Microsoft in 1983 and the
innovations since then in the PC accessories
world is a formidable list. Partners and end-users
also appreciate the fact that an accessory is
designed by the same people who make their
favourite operating system, Windows and the
most used PC application Microsoft Office.
How are Microsoft PC Accessories different
from others?
Innovation in technology has been the key for our
business, starting right from developing the first
PC compatible mouse. A lot has changed since
then such as the shift towards laptop and tablets
from the conventional desktop setup meant we
have started working away from the desk and the
traditional optical or laser mouse wasn’t of much
help. We then developed BlueTrack Technology
in mice that tracks on everything, from a granite
countertop to the carpet in an airport terminal.
Design has become a major influencer in the
tech world, the products we use have become
more personal and a reflection of our lifestyle or
personality. Therefore, Arc and Wedge series are
products developed with the design philosophy,
giving consumers unique design that enhances
performances. Design and innovation would not
be complete if our products didn’t offer comfort,
all our products are developed and certified with
renowned ergonomists. Most of us don’t realize
the health risks associated with using the PC
for long hours in the wrong postures, using an
ergonomist certified product helps reduce risks
of work-related musculoskeletal disorders. Our
range of ‘Comfort’ and ‘Ergonomic’ products are
widely adopted in various industries to promote
healthy computing for workplace comfort
“The Wireless
Display Adapter
is a new
segment for us
and different
from the
conventional
products in this
category.”
What are some of the fast moving products
within this division?
Different products have different demand. In the
mice category, Wireless Mobile Mouse 1850,
Sculpt Comfort Mouse, Arc Touch Mouse have
been favorites with both partners and consumers.
Our keyboards, Wireless Desktop 800, Wireless
Desktop 2000, Sculpt Comfort Desktop and
Sculpt Ergonomic Desktop offer great value and
ergonomics that promote healthy computing.
High-Definition webcams such as the LifeCam
Studio and headset are still popular among
customers who are active video calling users.
All our webcams and headsets (LifeChat LX
4000 and LifeChat LX 6000) are Skype and Lync
certified and with increasing adaptation of Lync
in enterprise, we still see a demand with webcam
and headset.
device, then wirelessly mirror or extend your
screen to bring your content to life in new ways at
home, school, work and on the go.
Users can easily transform meetings and
improve collaboration with display and writing
in real time. No more searching for the right
adapter that fits your laptop. Simply plug the
Wireless Display Adapter into a conference room
projector or monitor so that anyone can throw up
a presentation or spreadsheet on the big screen
from their phone, tablet or laptop and annotate in
real time.
The Wireless Display Adapter uses Miracast
technology, so you’re not limited to certain apps or
content streaming; you can display everything from
your Miracast-enabled devices on HDTV, monitor
or projector. You can even use the Wireless Display
Adapter with Windows or Android operating systems.
Could you briefly discuss the features of the
wireless display adapter?
The Wireless Display Adapter is a new segment
for us and different from the conventional
products in this category. I believe it has the
universal desirability as it is created for sharing
all things you care about on a big screen. Watch
videos, stream movies, view photos, or display a
presentation on a big screen – all wirelessly. The
Wireless Display Adapter fits into your life – you’re
not limited to certain apps or content streaming.
Simply plug the Wireless Display Adapter into
your HDTV, monitor or projector, connect your
How does it stack up against the competition?
How has the market response been?
The response has been overwhelming, especially
from the end-users; it was almost like people were
waiting for a device or solution like the Wireless
Display Adapter. Every time we did a demo with
the product, people immediately asked for details
on where they could purchase one. There is no
direct competition in terms of a solution offering,
although there are other Miracast devices in the
market place but they are either priced higher or
they lack the portability and ease of use of the
Microsoft Wireless Display Adapter.
Issue 06
13
Products from Microsoft
Arc Touch
Bluetooth Mouse
The design of Arc Touch Mouse is created keeping the on the go users in mind. It is
equipped with Bluetooth 4.0 Low Energy1 and a clutter-free and reliable experience
that works from up to 30 feet away. Customers can utilize the latest in Bluetooth
technology, consuming less power.
And just like the original, the Arc Touch Bluetooth Mouse curves to turn on and
flattens to turn off. Comfortable and portable, shaped to match the natural curve
of your hand, it’s a perfect fit for a user’s mobile lifestyle. The touch strip responds
precisely to the speed of finger movement, using haptic feedback to scroll
vertically. Users can take advantage of BlueTrack Technology, which combines the
power of optical with the precision of laser for remarkable tracking on virtually any
surface, such as a rough wood surface or carpet.
LifeCam Studio
Users can enjoy a superior HD video quality with the LifeCam Studio, which includes
a 1080p HD sensor and a 720p HD video chat. But great video is about more than
HD. Customers can keep their subject crisp with autofocus, from four inches to infinity.
It is effortless to shoot with great accuracy in wide angle with the LifeCam precision
glass element lens. And, to make filming even easier, LifeCam features TrueColor
Technology, which means the video remains bright and colorful in virtually all light
conditions while ClearFrame Technology provides smooth and detailed footage. Use
the built-in High-Fidelity Microphone to bring it all together: the vivid sights, colors, and
sounds of real life.
14
Issue 06
All-in-One
Media Keyboard
The All-in-One Media Keyboard is the perfect device for the living
room or home office. It has a full-size keyset and an integrated
multi-touch trackpad – type, swipe, drag, zoom, and click with
ease. It has customizable media hotkeys that put the web and
users’ favorite music, photos, and movies at their fingertips. The
keyboard also has a durable design, so there’s no need to sweat
the bumps, drops, or spills of everyday life. The All-in-One Media
Keyboard is everything the customer needs for comfortable typing
and effortless navigation.
Designer Mouse
The contoured and modern Designer Bluetooth Mouse pairs
wirelessly to laptops or tablets with the latest Bluetooth Smart
technology to instantly connect without wires or dongles. It
is designed stylishly and the ultra-thin profile complements
the user’s desktop. Enabled with Wireless Bluetooth Smart
Technology, the device’s BlueTrack Technology provides
remarkable tracking on virtually any surface.
Ambidextrous design allows the user to control the mouse
in either hand. The devices comes with a three-year limited
warranty and can be used for up to six months without having to
change the batteries.
Issue 06
15
HP
Design-detailed
Ashish Dhar, HP Middle East, Consumer PC Category
Manager, outlines the features of its latest product line and
elaborates on its retail strategy for 2015.
Could you give us a brief overview of
your product line-up in the PC and laptop
category?
We at HP classify the product line by
usage. We have 3 categories of products.
Notebooks
Thin and light: Ultra-Slim laptops with
proven processing power.
Everyday notebooks: Super reliable,
featured-packed notebooks, at
affordable price.
Detachable and Convertibles:
Revolutionary design of HP 2-in-1 laptops.
Desktops
High Performance: Superior processing
power and high-end graphics for endless
digital creation.
Everyday Desktops: Powerful, reliable,
great priced.
Ashish Dhar, HP Middle East,
Consumer PC Category Manager
16
Issue 06
Gaming: Speed and power for superimmersive games.
What have been HP’s market differentiators in
this category?
Our market differentiators are our innovative
product designs, services and key features at
the platform level such as HP Protect Smart, HP
Simple pass, Beats Audio, Backlit Keyboard and
HP Coolsense. The choice of colors makes us
stand out from the rest along with the complete
range of different screen sizes.
How has the market responded to the Pavilion
range?
Our Pavilion range is immense, begins from
11-inch and goes up to 17-inch screen size. This
is the most popular range of HP notebooks and
Desktops. The key features of this platform in
notebooks are as follows:
Innovative design
*
15.6-inch HD (1366 x 768) bright view flush
glass capacitive touchscreen that allows
you to interact in a simpler, engaging and an
intuitive way for work and play.
*
4 color options to express your style - Twinkle
Black, Snow White, Brilliant Red or Aqua Blue
with a silky/soft touch effect.
*
Island style keyboard in black or white color
with numeric keypad and user friendly HP
clickpad with image sensor.
Sufficient entertainment options
*
Great graphic computing performance with
Nvidia GeForce/AMD Radeon or AMD Topaz
(Optional) discrete graphics and up to 2GB
graphics memory bring your games to life.
*
Enhanced audio experience with Beats Audio
“The most
significant trend
is that consumer
behaviors have
changed. We
know this more
from our personal
experience than
just our research
and analytics.”
*
*
and forward facing dual speakers.
Front-facing 2.0MP HP True Vision HD
camera optimized for video chat.
Built in DVD player that allows user to read or
write to DVD medium.
Innovative and smart technologies
* 802.11 a/c wireless solution for better data
integrity and throughput (Intel SKU only).
* Hybrid Drive (SSHD) option.
* HP Innovations - HP CoolSense, HP
ProtectSmart.
How is cloud computing enabled on the
Stream range of laptops? Can you explain how
customers can enhance performance with this
range?
The HP stream is a new kind of Windows
notebook that is stylish and affordable and keeps
you connected to your content via the cloud for
people who want a notebook PC that is built for
the digital life on the go.
What are the unique characteristics of HP’s Envy
range?
Innovative industrial design
* 15.6-inch HD (1366 x 768), 200 nits, BV/AG
or FHD (1920x1080), 300 nits AG LED backlit
display with 10 point multi-touch that allows
you to interact in a simpler, engaging and an
intuitive way for work and play.
* Integrated keyboard lattice with metal finish
on keyboard deck with a subtle sparkle on the
outside cover and bottom provides a premium
look and feel.
* Full-size backlit keyboard with integrated
numeric keypad.
* HP Control Zone track pad for better gesture
support on Win 8.1
Rich entertainment options
* Great audio on a PC with BeatsAudio(tm) with
dual speakers.
* Ultimate gaming class graphics and
performance with NVIDIA GTX (Intel
only) combined with a Full HD Display
(configurable) provides the best multimedia
experience.
* Front-facing HP TrueVision HD Webcam with
integrated dual array digital microphone for
video chat.
* Full versions of Photo and Video editing
software - Cyberlink Photo Director & Power
Director. Cyberlink Media Espresso video
conversion software also included.
Superb performance and experience
* Fingerprint reader for easy convenience and
peace of mind security with HP Simplepass.
* HP Innovations - HP Cool Sense, HP Protect
Smart, HP Control Zone, HP Connected Photo
and Music, HP Connected Drive, HP USB Boost
* Intel Smart Connect Technology, Wireless
Display Support.
Could you elaborate on your retail channel
strategy for 2015?
The most significant trend is that consumer
behaviors have changed. We know this more
from our personal experience than just our
research and analytics.
Consumers depend on social media to
find the reviews about the product before
purchasing; the technology in our pockets
has created a hyper-competitive environment
and brands need new approaches to reach
out to the market. Our strategy is to offer best
consumer experiences on our products with
best in class services.
Issue 06
17
Products from HP
HP Pavilion13 x360 PC Series
With HP’s latest Pavilion13 x 360 PC series, users can easily convert
from a 33,8 cm (13,3”) notebook to stand to tent to tablet mode with this
value-packed convertible PC, featuring a 360° hinge. With optimized
touchscreen performance and BeatsAudio, all of the users’ productivity
and entertainment needs are at their fingertips. While the HP Pavilion
13-a000ne x360 PC and HP Pavilion 13-a006ne x360 PC runs on Intel
Core i5-4210U Processor 1.7 GHz, the HP Pavilion 13-a004ne x360 PC and
HP Pavilion 13-a008ne x360 PC runs on Intel Core i3-4030U Processor
1.9 GHz. And the HP Pavilion 11-n001 x360 PC functions on Intel Pentium
N3520 Processor 2.4 GHz.
With various HP software such as Connected Music, Connected Photo,
Protect Smart and TrueVision HD webcam, users every demand is met. The
convertible PCs are available in either smoke silver or vibrant red colours.
HP Spectre
13-h240se x2 PC
HP defines its Spectre13 x2 PC range as ‘truly flexible, innovative and
powerful’. The sleek, precision-crafted HP Spectre x2 offers everything the
users want from an Ultrabook that does it all and a convenient tablet in a
single, sophisticated design. With a 13.3-inch FHD antiglare slim touch display,
users can enjoy high-quality media content, backed by the power of Intel Core
i5-4202Y Processor 1.6 GHz on HP Spectre 13-h240se x2 PC. Equipped with
Windows 8.1 OS, users are able to work or play seamlessly on this device.
Other HP features such as Beats Audio, HP Connected Music, Touch screen,
Backlit Keyboard, HP CoolSense, HP TrueVision HD Webcam, HP ImagePad,
Capacitive Full HD and HP Connected Photo only further enhance the
experience. The device is available in a truffle brown colour.
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Issue 06
HP Pavilion
15-p009/52/53/58ne
The HP Pavilion Notebook PC series provide all of the benefits of a desktop
in a sleek, portable package. Astounding sound from BeatsAudio and a
crisp, clear HD display are just some of the benefits users can rely on for a
superior computing experience, according to the company. The HP Pavilion
15-p009/52/53/58ne has a 15.6-inch diagonal HD BrightView LED-backlit display
and is powered with Intel Core i7-4510U Processor 2GHz. With 6GB DDR3L and
1TB 5400rpm SATA, users don’t have to worry about storage. HP add on features
such as Beats Audio, Connected Music, Connected Photo, CoolSense, TrueVision
HD Webcam and ProtectSmart enriches the user experience. The device is
available in snow white, aqua blue, natural silver and vibrant red colours.
HP ENVY 15-k002ne
Notebook PC
The full-featured HP ENVY Notebook is optimized for the ultimate Windows
8.1 experience so that users can power through the day. Featuring a large
15.6-inch diagonal HD BrightView LED-backlit display and powered by Intel
CoreTM i7-4510U Processor 2 GHz, the device is also equipped with 16 GB
DDR3L and 1TB 5400 rpm SATA. Users are also treated to the company’s
added features such as Beats Audio, HP Connected Music, Connected
Photo, Backlit Keyboard, HP CoolSense, HP TrueVision HD Webcam and HP
ProtectSmart. The device is available in natural silver colour.
Issue 06
19
YEAH,
YOU SHOULD BE
SCARED
Introducing the Next Generation of Gaming
HP OMEN
Next-level performance
Blow away even the most demanding games with NVIDIA
GeForce GTX 860M graphics and an Intel® Core™ i7 processor.
Conquer your keyboard
Seize control with per-game assignable profiles and
definable dedicated gaming keys so you never miss a move.
Game on, anywhere
Play on the go for hours with a sleek, aggressive design and
optimized battery life.
© Copyright 2015 Hewlett-Packard Development Company, L.P. All rights reserved. All trademarks are the property of
20
Issue 06
Redington recommends Microsoft Software
Lenovo
Lenovo turns the spotlight to its innovative new product line
YOGA 3 Pro
Lenovo’s YOGA 3 Pro is an ultra slim convertible PC. The 13-inch device addresses users’ desires for an extremely stylish
device, best-in-breed performance capabilities and the hardware and software adaptability they crave. With a thin and light
frame and a new watchband hinge design, a QHD+ screen and Harmony, Lenovo’s intuitive software adapts to users’ personal
preferences as they use the device in its different modes.
The YOGA 3 Pro shaves off 17 percent from its predecessor’s frame at just 12.8 mm thin and weighs only 1.19kg. This is
possible thanks to Lenovo’s new watchband hinge constructed from more than 800 pieces of steel and aluminum. The YOGA
3 Pro is available in clementine orange, platinum silver or champagne gold.
The company’s Harmony software gives YOGA owners a new way to discover applications and customize how they
behave when used. For example, when reading an e-book, Harmony will automatically change the brightness and color
temperature according to the environment lighting.
With a QHD+ 3200x1800 display, users are able to edit images in Laptop mode, video chatting in Stand mode, watching
movies in Tent mode or online shopping in Tablet mode. Built with durable Gorilla Glass, this screen is designed to hold up to
wherever users go.
Equipped with an Intel Core M processor, solid state drive storage up to 512 GB SSD and Intel integrated graphics, users
can multitask at will, store large digital libraries and experience smooth video playback without lag. The YOGA 3 Pro keeps
users up and running longer with up to nine hours of battery life and connected via high-speed 802.11 a/c WiFi.
22
Issue 06
YOGA
Tablet 2
With Lenovo’s YOGA Tablet 2, consumers can
choose Windows or Android models, both
available in 8-inch and 10-inch sizes.
Designed for today’s mobile and digital
lifestyles, the range features captivating audio,
high resolution cameras, Intel Atom processors
and dual band speed WiFi with optional 4G
supported by the Intel XMM 7160 modem.
Thin and light in all sizes, the tablets provide
a new level of flexibility starting with the new
Hang mode. Users can still enjoy the three
original modes – Hold, Tilt and Stand – and the
new fourth mode - Hang – allows them to hang
their device to display content. Responding to
customer feedback, Lenovo also improved the
kickstand in Stand mode for more stability when
pressing the 10-point multitouch screen.
An Intel Atom processor supports the
enhanced sound and camera features consisting
of dual front speakers with cinematic Dolby Audio
and Wolfson Master HiFi for clear sound with an 8
MP rear camera. The tablets also sport a number
of useful features for connectivity with dual band
WiFi and a micro USB with OTG connection that
lets users charge their phone (requires separate
cable). Additionally, users can enjoy extra-long
battery life for staying mobile longer in any of its
four modes.
YOGA Tablet 2 Pro
Running on the latest 4th generation Intel Atom processor, Lenovo’s 13-inch YOGA Tablet 2 Pro features a QHD 2560x1440
screen for life-like images. With automatic image adjustment and up to three hours playback time, users can get through a
double feature before having to plug in the tablet. It is designed to focus on an elevated media experience and features a
built-in Pico projector. The projector lets users turn inside walls into an instant TV or movie screen by projecting 16:9 high
resolution image. The tablet’s enhanced audio system provides an 8 watts of sound, quadrupling the speaker power of an
average tablet. Its dual, large-chamber speakers are front-facing for dynamic audio, and a subwoofer on the back rounds it
out with deep bass notes while Dolby Audio and Wolfson Master HiFi ensure a multi-channel listening experience.
With the fourth mode – Hang, users can interact with the tablet by hanging it anywhere they want. They can also
continue to enjoy the other three original modes: Hold for better angles for reading, Tilt for easily browsing online and
Stand for close up content from digital libraries. While loaded with lots of useful features that adapt to user’s lifestyles, the
Platinum-colored tablet remains thin and light at just 3.7mm thin and 950 grams.
It is also equipped with a high resolution 8 MP rear camera and has ample storage with 32GB and up to 64 GB via Micro
SD. And with up to 15 hours of battery life and optional 4G, users can stay mobile nearly around the clock.
Issue 06
23
Intel
Double take
Adib Rajji, META Branded Program Manager, Intel
Corporation, explains the business intricacies of the
2-in-1 marketplace.
What’s a 2-in-1 device?
The 2 in 1 device concept is all about a device
adapting to you, to be a tablet when you want it, a
laptop when you need it.
There is now an amazing array of 2-in-1s
available in the market – some detach, some flip,
some slide while some fold. They come in all flavors
of screen sizes from 10-inch to 15.6-inch, SPPs range
from as low as $299 with latest generation Intel Atom
processor up to $800+ for the high-end premium
Ultrabook version.
This is exciting news for consumers and
businesses alike because it means more choice.
Based on market research and customer reviews,
we know that there really isn’t one 2 in 1 form
Adib Rajji, META Branded Program
Manager, Intel Corporation
Issue 06
25
Intel
factor that resonates more than others. Like cars,
2-in-1s are all about personal preference. What
one person loves in a 13-inch or 15-inch screen
convertible, another person loves in a 10-inch or
a 12-inch detachable .It really depends on where
you use your 2-in-1 most frequently (on the plane,
couch, office, on the road) and your primary usage
(for video editing, for web surfing and occasional
e-mails, for creating PowerPoint presentations for
work, or for watching videos) and whether you are
looking to replace your 4-year-old laptop with a
2-in-1 or upgrade from a tablet.
What can you do with a 2-in-1 device?
2-in-1s adapt to you to allow flexibility in your
everyday activities:
• You can convert or detach the device based on
how and where you are using it. You choose which
one is right for you.
• You can change your input mode (keyboard,
touch, trackpad) and in some cases, use digitizer
pen/stylus or voice input based on the task at hand,
and what is most intuitive to you – your learning style
and personal preference.
• You can use your 2-in-1 while relaxing on the
couch, in the kitchen while cooking, on an airplane,
in the conference room – you choose which mode
you prefer and your 2-in-1 adapts to you.
What type of 2-in-1s are there in the market?
Some 2-in-1 devices have a detachable or convertible
keyboard allowing maximum of flexibility for users.
For which segments are these devices?
Business 2-in-1s
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Issue 06
These offer Intel-level performance for a seamless
experience that delivers the full productivity of
Windows 8 with compatibility for all programs. Intel
Inside gives the power and battery life to work and
play while being mobile and offers the latest Intel 64bit processors that take the performance to the next
level without sacrificing battery life.
A business-class 2-in-1 is designed for
companies that work—big and small. That means a
level of security and manageability may be included
that are not typically found in 2-in-1s used by the
average consumer. Intel processor-based 2-in-1s
are the preferred choice for seamless integration
into a company’s computing environment. Besides
the great capabilities of Windows 8 2-in-1s, these
Windows 8 Professional devices include or offer
advanced options, such as Intel Platform Trust
technology (Intel PTT) to support Windows 8 secure
boot capabilities and authentication, plus builtin manageability. Some include optional security
devices, including fingerprint and smart card readers.
Consumer 2-in-1s
A 2-in-1 with Intel-level performance enables
consumers to enjoy their favorite apps, blazingly
fast web browsing, and amazing entertainment
anywhere. With Intel Inside 2-in-1, we get great
battery life to listen, watch, play, and be productive
wherever we are. Consumer 2-in-1s deliver all the
great capabilities, performance, and convenience
many users want and need. While these devices may
not offer the advanced features of business 2-in-1s,
they certainly don’t lack the power, portability, and
enjoyment. They offer a great range of options for
people on the go.
“We believe the
2-in-1 category
will gain a great
momentum in the
coming period
especially with the
launch of Intel Core
M processor.”
Education 2-in-1s
2-in-1 devices with Intel Inside offer the ultimate
learning and teaching platform. 2-in-1s can be a
tablet when students want mobility and a laptop
when they need PC performance .They get the
best of both worlds by easily switching from a
laptop to a tablet with just a push of a button
or the twist of the screen. Teachers can drive
collaborative learning and teaching. Students and
teachers can connect any hardware or peripheral
easily (printer, camera, projector, etc). They get
performance and productivity of a laptop so they
can create multimedia reports and presentations
with ease and enjoy the flexibility and mobility of
a tablet; for example, 2-in-1s are ideal for use on
a field trip or to collect data for a science project.
Teachers and students get outstanding battery life
to enjoy all school-day learning without having to
worry about recharging.
What are the latest 2-in-1s?
With the launch of ultra-powerful and long battery
life processors for mobile devices, 2-in-1s came
to market as a new category of sleek and thin
devices bringing together the performance of
a laptop and the fun and mobility of a tablet.
We believe the 2-in-1 category will gain great
momentum in the coming period especially with
the launch of Intel Core M processor, the first
commercially available 14nm processor that was
purpose built to deliver the optimal blend of
mobility and performance – the best performance
for thin, fanless 2-in-1. We are now in production
with 5th Gen Core processors, which are available
in the market since early 2015.
Products from Intel
ASUS Transformer
Book T300 Chi
The sleek all-aluminum design with its
diamond-cut edges emphasises the
inner power provided by the latest Intel
processors and ASUS-exclusive software.
Powered with Intel Core M-5Y71 processor
up to 1.2 GHz, the device features a 2MP
front facing camera and has a battery
life of up to 8 hours. The device also has
Micro-USB 3.0, microHDMI and audio
ports and has up to 128 GB storage and
up to 8 GB memory.
Acer Aspire Switch 12
The unique Acer kickstand design comes with a magnetic, latch-less
keyboard for smooth transitions between five modes. The newest
generation Intel Core M-5Y10c processor up to 2.0 GHz, gives users
incredible computing performance. 12.5-inch FHD display with display
mode allows users to enjoy or share videos with family or friends.
Powered by Windows 8.1 32 bit, the device features storage up to
256 GB and 4 GB memory. Users can go for long hours without
charging with a battery capacity of up to 36 WHr. It is WiFi 802.11
b/g/n and Bluetooth 4.0 enabled.
Issue 06
27
Products from Intel
HP Envy x2
Users can get the power and portability they need with this ultraversatile detachable PC. With HP Envy x2, they can enjoy the flexibility
of an All-in-One, notebook, and tablet in one device. Powered with
Intel Core M-5Y71 processor up to 2.9 GHz, the device runs on
Windows 8.1 OS. The 13.3-inch touchscreen and 1920x1080 pixels
display enables users to view media content comfortably. The device is
WiFi 802.11 ac and Bluetooth 4.0 enabled.
Dell Latitude 13 7000
Ultrabook
Dell’s Latitude 13 7000 is one of the world’s most secure 2 in 1s is a
lightweight Ultrabook and a detachable 13-inch tablet in one powerful
device, featuring Intel Core M processors. Running on Intel Core M or
Intel Core M vPro processor up to 2.9 GHz, the ultrabook and Windows
8.1 and Windows 8.1 Professional, the device comes with up to 512 GB
storage and up to 8 GB memory. With 8MP rear facing and 2MP frontfacing cameras, users can enjoy good quality pictures and videos on
the 1920 x 1080 pixels touchscreen display. It has a battery life for up
to 7 hours video playback with tablet and up to 11 hours with keyboard.
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Issue 06
Retail focus
Aligned for success
Nilesh Khalkho, CEO, Sharaf DG, comments on the evolving retail
trends in the region and on regional business plans.
Over the last decade, Sharaf DG has come a long
way to becoming one of the preferred destinations
for electronics purchases in this region with twenty
nine stores spread across the UAE, Bahrain, Oman
and Qatar. Acknowledging the role of all customers,
external as well as internal, Sharaf DG has pioneered
real time inventory and procurement management in
collaboration with its suppliers to make sure the right
product is available to customers at the right time and at
the right price.
Sharaf DG has grown by over 25 percent yearon-year in the last quarter in IT and mobility category.
Smartphones have led the growth on the back of
new launches from leading brands. Laptops are now
indicating a comeback after the last few slow quarters.
As part of our retail strategy, Sharaf DG offers a
host of differentiators including ‘Best price guarantee’
– where customers can be rest assured that when
they shop with us and if they find an identical product
for less, Sharaf DG will give double the difference to
the customer. The 24 hours brand promise - ‘Product
Not Available, Claim Free’ is another initiative
to ensure customers that all product availability
concerns are met with satisfaction. 100 percent
employees and zero promoters and over 600 sales
staff use a tablet to provide assisted selling, Loyalty
Program, DG Help and more.
We have been active on e-commerce for the last
couple of years. We see a healthy adoption in the region
and anticipate double digit growths over the next 3 to 5
year horizon.
Customers have become more brand conscious
as IT and mobility category products are used as
personal gadgets and in public view. Customization and
personalization trends are seen more in this category
as compared to any other. We are also seeing a shift
from small screens towards large screens in the mobility
segment and a shift to high performance IT products.
Sharaf DG has plans to expand in UAE, Oman and
Bahrain in 2015. We are seeing a great deal of retail
space coming up in the Middle East and are actively
looking at expansion into uncovered geographies.
Redington Gulf has been more than just a
distributor. They bring in valuable insights and help
us grow profitably in IT and mobility category.
Our relationship has strengthened over the
years and they are one of the Top 10 partners
for Sharaf DG.
SHARAF DG trivia
•
•
•
•
•
•
•
DG stands for Digital Galleria.
Has been in the electronics industry since
1976.
Has the largest floor area dedicated to
electronics products in UAE.
Has more than 18,000 products of over 300
global brands in its stores.
Is the only electronics retailer which offers
the ‘Product Search and Service Concept’.
Is the only brand which caters to all end
users in the region through its sub-brands:
Sharaf DG4U and DG+.
Sees over 1 million walk-ins every month.
Issue 06
29
Final take
Lifestyle logic
Keeping pace with the changing dynamics of technology market is the key to competitive edge in the channel business.
Over the last couple of years, the channel market has been moving away from box-pushing to newer avenues that offer
steep growth curve and healthy bottom lines. Redington Gulf has always been on the forefront when it comes to introducing
new concepts and our aim is to provide products that offer higher margins for our partners. This was the
rationale behind the launch of our Lifestyle division in early 2012.
The Middle East market is still predominantly hardware-centric and we realized that there was a
huge untapped potential in the booming digital lifestyle market. Despite a significant fall in average
prices across products categories, improved consumer understanding of digital products and their
compatibility helped to push the sales to new heights. Consumers these days no longer wait two
to three years to upgrade their existing digital products. Our strategy was to address a niche
consumer segment, which is defined by design and individuality.
What is the Lifestyle division all about? We target four distinct ecosystems – human
ecosystem, office ecosystem, home ecosystem and transport ecosystem. As the name
suggests, in the human ecosystem, we cater to products a consumer would wear or carry
with themselves while on-the-go. For example, headphones or headsets, tablets, cases,
keypads, laptop cases, backpacks, mobile and related accessories. The office ecosystem
includes everything a consumer would use in an office environment, from PCs, mouse,
USB, keyboard, router, hard drive to software and printers. The home ecosystem includes
products such as digital camera, home theatre, game console, DVR, PC and accessories,
mobile devices, MP3 player and storage devices. And in the last one, transport
ecosystem, we offer products that the consumer would need in a vehicle, for example,
GPS, car phone holders, car audio, car chargers, Bluetooth headsets and the like.
Currently, ranging over a number of product categories, our Lifestyle division
boasts brands such as Belkin, Emtec, Huawei, I-Life, Imation, Microsoft, Targus, TDK,
Western Leaf, WireSlim, and our latest addition to the portfolio has been Logitech
Our market strategy is to address all channel segments – hypermarkets, power
retailers, toys and gaming stores, exports, and various other channel segments.
Also as technology gradually transcends beyond boundaries, transforming our
lives, we are looking to bring in niche partners such as retailers specialized in
healthcare, sports and other dedicated fields.
Today technology has advanced in unimaginable ways and with trends such
as Internet of Things, 3D printing, robotics and wearable technology, but we are
yet to see the true potential in the market. We want to lead this transformation and
be ahead of the times by continuing making an impact and bringing in new partners
and products for this region.
We look forward to working with you in the coming months to make this possible.
30
Issue 06
Saad Khan
General Manager,
Redington Lifestyle
Makes
[road trips]
better
Intel-powered tablets deliver
up to 12 hours of battery life.
Based on OEM specification data
Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the
results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
© 2014 Intel
Corporation. All rights reserved. Intel, the Intel logo, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.
I
Issue 06
31
INTELLIGENCE WILL
NEVER STOP
BEING BEAUTIFUL
COMING JUNE 15TH
INTERACTIVE LED. AWARD WINNING CONTROL. SETUP IN MINUTES. CONTENT RICH.
4K UHD, HDMI INPUT, DUAL WIFI, QUAD CORE AND A LOT MORE
Be part of the excitment. Signup for your territotry launch at http://j.mp/TVHUB
HTTP://WLEAF.COM
/WLEAFCO

Smart gearS - Reseller Middle East

Transcription

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