SATURDAY, July 13, 2013 - International Vision Conference

Transcription

SATURDAY, July 13, 2013 - International Vision Conference
// ENABLEMENT
M ADE BY ZEISS
Manchester Grand Hyatt, San Diego, CA
July 11-13, 2013
Dear Conference Attendees:
Welcome to beautiful San Diego and the 2013 International Vision Conference (IVC)! We have an
amazing 3 days in store for you packed full of education, training, coaching and amazing savings from
our Vendor Partners.
OD Excellence is proud to sponsor the IVC as we strive to bring the best value to help the optometric
community. With a grand gathering of the industry’s foremost experts, educators, coaches and
companies, we trust you’ll agree these next three days are transformative and invaluable.
Make sure you take full advantage of all the Conference has to offer, including:
•17 hours of COPE approved Continuing Education
•Important education on Health Care Reform by renowned experts
•Staff education and office management certification
•One-on-one coaching by industry leaders to help grow your business
•Unmatched savings by our industry leading Vendor Partners
•Fun, sun, networking and more!
OD Excellence continues to lead the way in providing the best resources and programs to help ODs
transform their practice and increase their profits. As an industry, we are growing very fast with many
new challenges, and ODX is focused on leading the way.
A special thank you to each of you for attending the International Vision Conference, bringing your
experience and thought leadership to the gathering. We have worked hard to put everything
together, but you’re the magic ingredient that makes it all happen. Enjoy the Conference and
mark your calendars, as we look forward to seeing you at next year’s IVC right here in San Diego,
July 31-August 2, 2014!
Yours truly,
Jerry Lieblein, OD
Chief Executive Officer
TM
Jerry Sude, OD
Chairman of the Board
MANCHESTER GRAND HYATT
EMMA
MEETING
ROOMS
3RD LEVEL
ELIZABETH
MEETING
ROOMS
2ND LEVEL
WINDSOR
MEETING
ROOMS
3RD LEVEL
EXHIBIT HALL
MANCHESTER
MEETING
ROOMS
2ND LEVEL
TABLE OF CONTENTS
Conference Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Doctor Education Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2- 4
Staff Education Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5- 6
Course Descriptions – OD Education Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7- 10
Course Descriptions – Staff Education Program . . . . . . . . . . . . . . . . . . . . . . . . . . . 11-14
Faculty Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15-20
Exhibitor Booth Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21-22
2013 IVC Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23-35
CONFERENCE AGENDA
THURSDAY, July 11, 2013
11:00 AM - 6:00 PM
Registration
1:00 PM - 6:00 PM
Education Classes
6:00 PM - 8:00 PM
Exhibit Hall Hours
6:00 PM - 7:30 PM
Welcome Reception in Exhibit Hall
FRIDAY, July 12, 2013
7:30 AM - 6:00 PM
Registration
7:00 AM - 8:00 AM
Personal Coaching Sessions**
8:00 AM - 9:00 AM
Breakfast in Exhibit Hall
9:00 AM - 12:00 PM
Education Classes
12:00 PM - 2:00 PM
Lunch in Exhibit Hall
2:00 PM - 6:00 PM
Education Classes
6:00 - PM - 8:00 PM
Reception with Food Stations in Exhibit Hall
SATURDAY, July 13, 2013
7:30 AM - 6:00 PM
Registration
7:00 AM - 8:00 AM
Personal Coaching Sessions**
8:00 AM - 9:00 AM
Breakfast in Exhibit Hall
9:00 AM - 12:00 PM
Education Classes
12:00 PM - 2:00 PM
Lunch in Exhibit Hall
2:00 PM - 5:00 PM
Education Classes
See Individual Doctors Schedule on page 02 and Staff
Schedules on page 05. OD Education Course Descriptions
start on page 07. Staff Education Course Descriptions
start on page 11.
Limited seating available – Coaching Sessions will be first
come, first serve - advance sign-up required.
Coaching Sessions have been expanded for this conference.
Each session will be one hour and will be held in a private
meeting area.
*Agenda is subject to change
COACHING SESSIONS**:
CODING AND BILLING – LED BY CONSULTANT
DR. JOHN MCGREAL
MANAGED CARE – LED BY CONSULTANT
DR. JOHN LAHR
OPERATIONS – LED BY CONSULTANT DR. JERRY SUDE
STAFFING/TRAINING – LED BY CONSULTANT
REBECCA JOHNSON, CPOT, COT, COE
PRACTICE MANAGEMENT- LED BY CONSULTANT
DR. SAM QUINTERO
**Open to Doctors and Management Only
PAGE 01
DOCTOR EDUCATION SCHEDULE
THURSDAY, July 11, 2013
Welcome to the International Vision Conference
Manchester ABC
1:00 PM - 1:10 PM
Dr. Jerry Sude
1:10 PM - 2:00 PM
Dr. Jim Grue
Don’t Just Survive Healthcare Reform Learn how to THRIVE
Manchester ABC
2:00 PM - 3:40 PM
Dr. John Lahr
Quality Ocular Surface Disease Update
Manchester ABC
3:40 PM - 3:50 PM
Current Trends
Web Systems 3
Manchester ABC
3:50 PM - 4:00 PM
Current Trends
Alcon
Manchester ABC
4:00 PM - 4:15 PM
Break
Manchester Foyer
4:15 PM - 5:05 PM
Dr. John Lahr
Ocular Surface Grand Rounds
Manchester ABC
5:05 PM - 5:55 PM
Jay Binkowitz
Prepare Your Practice For Tomorrow
Manchester ABC
Current Trends
VSP Global
Manchester ABC
5:55 PM - 6:05 PM
6:05 PM - 6:10 PM
Dr. Jerry Sude
Wrap Up, Announcements
Manchester ABC
PAGE 02
DOCTOR EDUCATION SCHEDULE
FRIDAY, July 12, 2013
7:00 AM - 8:00 AM
7:00 AM - 8:00 AM
Sessions Are Parallel, Please Choose One:
Drs. John McGreal or John Lahr or Jerry Sude
or Rebecca Johnson or Assoc. of Practice
Management Educators
Names to left are in order to rooms below:
Personal Coaching Sessions**
Emma - A,B,C; Windsor B, C
ODX Profit User Group Workshop
Manchester A
Jay Binkowitz
Breakfast
Exhibit Hall
8:00 AM - 9:00 AM
Practice Management
by APME
PM Track 1 Advanced Session
Elizabeth FGH
PM Track 2 General Session
Manchester A
9:00 AM - 10:50 AM
Dr. Peter Shaw-McMinn; Moderator
Panel: Drs. Richard Kattouf, Carole Burns & John Larcabal
Five Ways to Increase Profit
Drs. Mark Wright and Neil Pence
Break
Manchester Foyer
10:50 AM - 11:10 AM
11:10 AM - 12:00 PM
Dr. Richard Kattouf
Dr. Mark Wright
How to Make Staff Income Producers
Developing a Practice Budget
Lunch
Exhibit Hall
12:00 PM - 2:00 PM
2:00 PM - 3:40 PM
Increase Profitability in the Profit Centers
Dr. John McGreal
"Pulling the Trigger: Cases from the Heartland” /
Sharpen Your Therapeutic Skills
Elizabeth FGH
3:40 PM - 3:50 PM
Current Trends
Europa International
Elizabeth FGH
3:50 PM - 4:05 PM
Break
Manchester Foyer
4:05 PM - 4:15 PM
Current Trends
Sauflon
Elizabeth FGH
4:15 PM - 5:55 PM
Dr. John McGreal
Elizabeth FGH
Current Trends
Carl Zeiss Vision
Elizabeth FGH
5:55 PM - 6:05 PM
6:05 PM - 6:10 PM
“Technology & Innovation"
This class will introduce the latest trends in diagnostic & therapeutic devices
Dr. Jerry Lieblein
Wrap Up
Elizabeth FGH
PAGE 03
DOCTOR EDUCATION SCHEDULE
SATURDAY, July 13, 2013
7:00 AM - 8:00 AM
7:00 AM - 8:00 AM
Sessions Are Parallel, Please Choose One:
Drs. John McGreal or John Lahr or Jerry Sude
or Rebecca Johnson or Assoc. of Practice
Management Educators
ODX Profit User Group Workshop
Manchester A
Jay Binkowitz
Breakfast
Exhibit Hall
8:00 AM - 9:00 AM
9:00 AM - 10:30 AM
Names to left are in order to rooms below:
Personal Coaching Sessions**
Emma - A,B,C; Windsor B, C
OCT Grand Rounds: The “HD” Experience
Elizabeth FGH
Dr. Jeffrey Gerson
10:30 AM - 10:40 AM
Current Trends
VSP Global
Elizabeth FGH
10:40 AM - 10:55 AM
Break
Manchester Foyer
10:55 AM - 11:05 AM
Current Trends
A&A Optical
Elizabeth FGH
11:05 AM - 11:55 AM
Dr. Jeffrey Gerson
Diabetes in Your Practice: What You Find May Surprise You
Elizabeth FGH
PRACTICE OF THE YEAR AWARD
Presented by VSP Global
Elizabeth FGH
11:55 AM - 12:10 PM
Lunch
Exhibit Hall
12:10 PM - 2:00 PM
Break-Out Sessions
2:00 PM - 3:40 PM
PM Track 1 Advanced Session
Elizabeth FGH
Dr. Peter Shaw-McMinn; Moderator
Panel: Drs. Richard Kattouf, Carole Burns & John Larcabal
4:50 PM - 5:00 PM
Drs. Mark Wright and Neil Pence
How to Develop an Exit Strategy
Great Debate: Staff Managed Tactics
Break
Manchester Foyer
3:40 PM - 4:00 PM
4:00 PM - 4:50 PM
PM Track 2 General Session
Manchester A
Dr. Carole Burns
Drs. Mark Wright and Neil Pence
Creating a Digital Strategy for Your Practice
Increasing Practice Profitability Through Internal
Marketing Strategy
Dr. Jerry Sude
Dr. Jerry Lieblein
Wrap Up
Elizabeth FGH
Wrap Up
Manchester A
PAGE 04
STAFF EDUCATION SCHEDULE
FRIDAY, July 12, 2013
Breakfast
Exhibit Hall
8:00 AM - 9:00 AM
9:00 AM - 5:30 PM
9:00 AM - 10:50 AM
Rebecca Johnson
Mary Schmidt
Rebecca Johnson
12:00 PM - 2:00 PM
Break-Out Sessions
Track 1
Emma A
2:00 PM - 3:50 PM
Dr. John Lahr
Sun, Protect, Prescribe
and Present
3:50 PM - 4:05 PM
4:05 PM - 6:00 PM
Cherishing Change
Windsor BC
Break
Manchester Foyer
10:50 AM - 11:10 AM
11:10 AM - 12:00 PM
Excellence in Management Certification Program
Two Day Program; Office Managers Only
Emma C
Mary Schmidt
Lens, Material Types
and Treatments
Tour of the Eye
Windsor BC
Lunch
Exhibit Hall
Track 2
Exhibit Hall
Dr. Anne-Marie Lahr
Slit Lamp Workshop
Track 3
Emma B
Mary Schmidt
Dealing with Difficult People
Break
Manchester Foyer
Dr. Anne-Marie Lahr
Contact Lens Patient Training
Dr. John Lahr
Coding / Billing
PAGE 05
STAFF EDUCATION SCHEDULE
SATURDAY, July 13, 2013
Breakfast
Exhibit Hall
8:00 AM - 9:00 AM
9:00 AM - 3:40 PM
9:00 AM - 10:50 AM
Rebecca Johnson
Valerie Manso
Excellence in Management Certification Program
Two Day Program; Office Managers Only
Emma C
Breaking Current Practice Barriers
Windsor BC
Break
Manchester Foyer
10:50 AM - 11:05 AM
Break-Out Sessions
Track 1
Emma A
Track 2
See Room Below
Track 3
Emma B
11:05 AM - 12:00 PM
Jay Binkowitz
Obstacles and Solutions
Uncovered
Deborah Estapa
Frame Fitting Workshop
Exhibit Hall
Lunch
Exhibit Hall
Mary Schmidt
Telephone Techniques
Valerie Manso
Plan-o-gram/Inventory
Dr. John McGreal
Latest Technology in Eye Care
Windsor BC
Mary Schmidt
Communication Skills
12:00 PM - 2:00 PM
2:00 PM - 3:40 PM
Break
Manchester Foyer
3:40 PM - 4:00 PM
4:00 PM - 5:00 PM
Mary Schmidt
Rebecca Johnson
Valerie Manso
Setting a Course for Success
Windsor BC
PAGE 06
COURSE DESCRIPTIONS
OD EDUCATION PROGRAM
THURSDAY, July 11, 2013
Don’t Just Survive Health Care Reform – Learn How to THRIVE
SPEAKER:
DR. JIM GRUE
Description: One of the significant changes occurring under health care reform is a process of redefining quality of care.
Historically, most quality measures were based on what the provider did. What tests were done, what the training of the
provider is, whether he or she is board certified. Provider based quality assessment is being replaced by patient centric quality measures, the most important being the final outcomes of the patient. Outcome based medicine changes every aspect of
care delivery. As we rapidly approach a time when every patient is going to be able to go to Medicare and other payer web
pages and compare the quality of care you provide against all other providers, you start to recognize the scope of change
occurring. This course will help guide you through the “cultural change” you and your office are going to have to undergo
to meet the new and expanded quality requirements that patients and payers are going to demand.
Quality Ocular Surface Disease Update
SPEAKER:
DR. JOHN LAHR
Description: This course evaluates the pathophysiology of dry eye and describes the latest in diagnostic technology. Current
treatment modalities are covered with an emphasis on new technology. Anti-inflammatory treatments will be extensively
covered along with nutritional supplements. We close with management in coding and billing.
Ocular Surface Grand Rounds
SPEAKER:
DR. JOHN LAHR
Description: A complete review of four common cases of ocular surface disease including meibomian gland disease, EBMD,
non-inflammatory dry eye and inflammatory-based dry eye. Presented will be initial presentation, biomicroscopic views,
diagnostic testing, treatment plan and important follow-up care schedule.
Prepare Your Practice For Tomorrow
SPEAKER:
JAY BINKOWITZ
Description: Yesterday, Today or Tomorrow? Where are you positioned? Managing our practices is a complex maze of managing Relationships, Patient Care, Consumer Experience, Technology, Staff, Products, Online Presence, and let’s not forget,
our own families, just to mention a few. During this course we will take a tour of what we need to think about as we prepare
to succeed tomorrow, as well as having an opportunity for some of us to share what they have already accomplished today.
PAGE 07
COURSE DESCRIPTIONS
OD EDUCATION PROGRAM
FRIDAY, July 12, 2013
5 Ways to Increase Profit
MODERATOR:
DR. PETER SHAW- MCMINN
PANEL: DRS. RICHARD KATTOUF, CAROLE BURNS, AND JOHN LARCABAL
Description: Many doctors and staff seem to be working harder and enjoying less profit. Dr. Shaw-McMinn will share ideas
on how to increase profits in your office. These ideas are the result of lectures given at Vision Expos by six practice management experts. Come join us and learn 1) how to make your practice more efficient by controlling expenses, 2) how to
increase revenue per patient, and 3) how to bring in more patients to build your practice.
Increase Profitability in the Profit Centers
SPEAKER:
DRS. MARK WRIGHT AND NEIL PENCE
Description: Every business can be thought of as an engine that creates profit. How well the practice creates profit is a function of how well the practice is being managed. This course teaches you how to manage the 10 most important ways to
increase profitability in the practice.
How to Make Staff Income Producers
SPEAKER:
DR. RICHARD KATTOUF
Description: Most O.D.’s perceive adding employees increases the cost of operation. This is true if they are not trained to
be income producers. It is the obligation of the doctor to teach every employee to generate two to three times what they are
compensated. This course will guide the owner in this direction.
Developing a Practice Budget
SPEAKER:
DR. MARK WRIGHT
Description: Only 20% of practices have a written budget however, those are the practices that are doing the best. This
course will make it easy for you to walk out with a workable budget that will improve your practice.
"Pulling the Trigger: Cases from the Heartland” / Sharpen Your Therapeutic Skills
SPEAKER:
DR. JOHN MCGREAL
Description: This class will use case presentations to highlight the use of diagnostic technologies, laboratory testing and
pharmaceuticals to definitively diagnose and treat common and uncommon ocular diseases.
Technology & Innovation
SPEAKER:
DR. JOHN MCGREAL
Description: This class will introduce the latest trends in diagnostics and therapeutic devices, which offer opportunities to
enhance our skills in ocular disease management.
PAGE 08
COURSE DESCRIPTIONS
OD EDUCATION PROGRAM
SATURDAY, July 13, 2013
OCT Grand Rounds: the “HD” Experience
SPEAKER:
DR. JEFFREY GERSON
Description: This course will use patient cases to illustrate how OCT can help in diagnosis and management of retinal
disease. It will also go over use of OCT in glaucoma.
Diabetes in Your Practice: What You Find May Surprise You
SPEAKER:
DR. JEFFREY GERSON
Description: Approximately 1/3 of people with diabetes are unaware that they have the disease. This makes retinal examination, and specifically peripheral retina examination, of paramount importance. Once we help patients to know they have
diabetes, we can help them to manage it. ODs play an integral role in helping patients with diabetes and this course will
explore ways that can happen, both from a systemic and ocular perspective.
Great Debate: Staff Managed Tactics
MODERATOR:
DR. PETER SHAW- MCMINN
PANEL: DRS. RICHARD KATTOUF, CAROLE BURNS, AND JOHN LARCABAL
Description: When doctors and office managers get together, the main topic of discussion is often human resource management. What works in one successful practice often does not in another successful practice. Three practice management
experts debate policies on: Hiring and firing staff; offering bonuses and ‘spiffs’; evaluating staff including performance
reviews; cross-training staff or not; and training staff including weekly staff meetings. The experts will share their secrets in
hiring staff, training staff, motivating staff, and building a team which provides excellent patient care and few problems.
Strategies will be debated by each panel member followed by a question and answer period. The audience is encouraged to
share their experiences and ask questions relative to their own situation.
How to Develop an Exit Strategy
SPEAKER:
DRS. MARK WRIGHT AND NEIL PENCE
Description: Successful entrepreneurs always plan the exit before entering any venture. This course gives the tools to calculate financial freedom, business planning tools, and the exit strategy tools to effectively plan for financial freedom.
Creating a Digital Strategy for Your Practice
SPEAKER:
DR. CAROLE BURNS
Description: Facebook has 1 billion active monthly users. How do I utilize social media to bring in new patients? Should I
have a twitter account? Can’t my website company take care of this for me? My staff member keeps asking me if she can
create a Facebook page, should I let her do this? Do I still need the Yellow Pages? What about Yellowpages.com? What is
SEO and does it tell me how many new patients came in because of my website? This course will answer your questions and
guide you into creating the correct digital marketing strategy for your office.
PAGE 09
COURSE DESCRIPTIONS
OD EDUCATION PROGRAM
SATURDAY, July 13, 2013 Continued
Increasing Practice Profitability through Internal Marketing Strategy
SPEAKER:
DR. MARK WRIGHT
Description: This course gives internal marketing strategies and tactics designed to increase practice profitability. It shows
you how to create an environment where you are helping patients to buy rather than trying to convince patients to buy.
Learn how to surround the patient with positive messaging from the moment they experience the office through the entire
office visit.
PAGE 10
COURSE DESCRIPTIONS
STAFF EDUCATION PROGRAM
FRIDAY, July 12, 2013
Excellence in Management Certification Program – Two Day Program
SPEAKER:
REBECCA JOHNSON, CPOT, COT, COE
Description: The Office Manager Certification Course is a 12- hour program that will assist attendees in mastering the skills
necessary to be an Office Manager in an Eye Care Practice.
Cherishing Change
SPEAKER:
MARY SCHMIDT, ABOC, CPO
Description: This course will assist you in developing and harnessing staff skills while helping your whole team experience
skyrocketing morale at work. We will “help you help those” who have the wings but may not be able to fly yet. And your
patients will let you know that you’re on the right track. When a practice continues to move forward, improve, and yes,
CHANGE, you add value and depth to your bottom line.
Tour of the Eye
SPEAKER:
REBECCA JOHNSON, CPOT, COT, COE
Description: Rebecca Johnson is your guide on this tour of the eye. Get on the bus at the tear film, travel through the layers
of the cornea, take a nice swim in the aqueous, enjoy the beauty of the crystalline lens, have lunch in the posterior chamber,
and end the hour with a hike through the visual pathway. Don’t forget to wear your comfy shoes!
Sun Protect, Prescribe and Present
SPEAKER:
DR. JOHN LAHR
Description: Ultra-violet (UV) and High Energy Visible Light (HEV) are more dangerous than anticipated according to the
latest research. The current studies on this critical area will be shared along with how to educate patients about the need to
protect their eyes and ocular tissues from damage. We will go beyond the clinical area to illustrate the practice opportunities
that exist with protecting patients and provide key metrics to allow you to benchmark your practice against others in the
optical marketplace.
Slit Lamp Workshop
SPEAKER:
DR. ANNE-MARIE LAHR
Description: The ocular health is assessed in detail with the slit lamp. This course will be an interactive course that explains
the use of the slit lamp and will allow the Paraoptometric to gain hands-on experience with the instrument. Evaluation techniques of specific tissues and structures will be discussed.
PAGE 11
COURSE DESCRIPTIONS
STAFF EDUCATION PROGRAM
FRIDAY, July 12, 2013 Continued
Dealing with Difficult People
SPEAKER:
MARY SCHMIDT, ABOC, CPO
Description: How can you deal with the impossible-to-please patient? What about the staff member who gives the lion’s
share of the workload? Or can we add the doctor, who may have a last-minute task that takes a half-day to complete? This
course offers a step-by-step guide to increasing your effectiveness with real-world situations within your office.
Lens, Materials Types and Treatments
SPEAKER:
MARY SCHMIDT, ABOC, CPO
Description: There are so many options involved in choosing the perfect lens for your patient’s needs. This course will help
you understand which choices are best for your patients. You will be more comfortable in communicating the advantages
of products.
Contact Lens Patient Training
SPEAKER:
DR. ANNE-MARIE LAHR
Description: Teaching a patient to insert, remove and care for their new contact lenses can be a challenge. This course will
give the Paraoptometric the skills and knowledge to instruct their patients with confidence.
Coding/Billing
SPEAKER:
DR. JOHN LAHR
Description: This course will cover E/M and ophthalmic procedure coding, diagnosis selection including the change to
ICD-10. Many eye care practices are expanding deeper into medical eye care and need to understand the finer details of
each disease state. The time factor and consultations will be covered, as many practices are not aware of these coding
options. Changes of both CPT and ICD will be covered in detail.
PAGE 12
COURSE DESCRIPTIONS
STAFF EDUCATION PROGRAM
SATURDAY, July 13, 2013
Breaking Current Practice Barriers
SPEAKER:
VALERIE MANSO
Description: Today’s patient has many choices to receive eyecare and eyewear. It is the role of every staff member to
provide enhanced patient care to ensure the prospective and existing patients remain customers. Without this level of effort
from each team member, the existing patient will walk with his or her prescription and take his/her business elsewhere. And
the prospective patient may never enter your place of business.
Obstacles and Solutions Uncovered
SPEAKER:
JAY BINKOWITZ
Description: Facilitated peer-to-peer discussion that will encourage participants to find solutions for common obstacles
relating to patient care.
Frame Fitting Workshop
SPEAKER:
DEBBIE ESTAPA
Description: Learn which frame “works” for your customer and why, along with what to do when it doesn’t.
Telephone Techniques
SPEAKER:
MARY SCHMIDT, ABOC, CPO
Description: One of the most powerful tools for practice growth is at arm’s length: It’s the telephone. Learn how to maximize your ability to use this important instrument to explain your services, discuss quality products and demonstrate what
makes your practice unique. We provide scripts for effective communication of services, optical products and fees.
Plan-o-gram/Inventory
SPEAKER: VALERIE MANSO
Description: A plan-o-gram ensures the successful sell through of all products. In order to setup and maintain your plan-ogram you must take the time to analyze your existing sales; then compose your inventory mix based on your sell through.
Latest Technology in Eye Care
SPEAKER:
DR. JOHN MCGREAL
Description: This class will review the latest pharmaceuticals, new diagnostic & therapeutic instruments, and and emerging
surgical techniques to improve quality of care.
PAGE 13
COURSE DESCRIPTIONS
STAFF EDUCATION PROGRAM
SATURDAY, July 13, 2013 Continued
Communication Skills
SPEAKER:
MARY SCHMIDT, ABOC, CPO
Description: Sometimes what you do can mean even more than what you say. We will focus on non-verbal communication
and illustrate how your actions can impact the patients, co-workers and doctors within the practice.
Setting a Course for Success
SPEAKERS: MARY SCHMIDT, VALERIE MANSO AND REBECCA JOHNSON
Description: Three consultants discuss their individual career paths, providing real life examples of how you can have a
successful career in the eye care industry. Facilitated peer-to-peer discussion that will encourage participants to find
solutions for common obstacles relating to patient care.
PAGE 14
FACULTY BACKGROUND
Jerome Lieblein, O.D.
Chief Executive Officer, OD Excellence
Dr. Lieblein is the Chief Executive Officer of OD Excellence, LLC, and is a consultant in practice management and meeting planning, and author of 92 published articles. He is currently Executive Director
and Facilitator of the American Society of Eye Care Specialists, a collaborative vision care business
group. Previously he was Optometrist and Senior Partner in a California private practice. Dr. Lieblein
is a Past President of the International Association of State Boards, Past Chairman of the Contact Lens
Division of the American Optometric Association, and Past President of the California Optometric Association. He was the Eye Doctor of the Year for California in 1989, and was elected to be one of 100
Doctors in the United States to sit on a National Health panel called "National Association of Practitioners.
Jerome Sude, O.D.
Chairman, OD Excellence
Dr. Sude is Chairman of OD Excellence, LLC, and has extensive experience in establishing multiple
optometric sites, including developing one of the largest optometric/ophthalmologic small chains in
the U.S. He is an international author, and has been a practice management speaker to several
contact lens companies. Dr. Sude is former Midwest Medical Director for Sauflon. Currently he is
EVP of the Novus Clinic, a multidimensional group of optometrists and ophthalmologists. He is a
Past President of the American Society of Eyecare Specialists and a former President of the Summit
County Optometric Society.
John A. McGreal Jr., O.D.
Director of Professional Education, OD Excellence
Dr. McGreal is a graduate of Albright College and the Pennsylvania College of Optometry. He was
Chief of Eye Services at Greater Atlantic Health service in Philadelphia, where he also had a private
practice. He was a founding partner in Vision Care Consultants, a managed eye care company in Pennsylvania. He was Center Director and Vice President for Vision America Incorporated for seven years.
Currently, he is Director of the Missouri Eye Associates, a medical and surgical private practice in St.
Louis. He is adjunct faculty at the University of California, Berkeley School of Optometry, the Pennsylvania College of Optometry and the University of Missouri. He is internationally recognized for his
educational endeavors. Dr. McGreal served on the continuing education committee for the North
Central States Optometric Council and is past member of the Congress continuing education subcommittee of the American Optometric Association. He is a clinical examiner for the National Board of
Examiners in Optometry; he was the 42nd Peter's Memorial Lecturer at the University of California;
and the Nussenblatt Lecturer at the University of Houston in 2004. Dr. McGreal was the 1998 Missouri
Optometrist of the Year, and the 2005 University of Missouri School of Optometry Educator of the Year.
PAGE 15
FACULTY BACKGROUND
John W. Lahr, O.D., FAAO
National Executive, OD Excellence
Dr. Lahr received his Doctor of Optometry degree from the Indiana University School of Optometry in
1974. He was the founder of The Eye Clinics, a five-office primary eye care group practice in East
Central Minnesota. In 1984, Dr. Lahr integrated his practices with ophthalmology and began providing
his patients with co-managed care while developing care models with several ophthalmologists. He
was an original member of the Clinical Practice Guidelines Committee of AOA to develop practice
standards and protocols for the profession. Dr. Lahr served as AOA's first representative to the American Medical Association's CPT coding committee while serving on the Eye Care Benefits Center. He is
a Past President of the Minnesota Optometric Association and was the MOA Optometrist of the Year
in 1989. Over the past decade, Dr. Lahr has worked closely with ophthalmic and optical corporate
entities including Allergan, AMO, Bausch + Lomb, Biosyntrx, EyeMed Vision Care, Nordic Naturals
and Oasis Medical.
Jay Binkowitz
Optometric Business Consultant, President of GPN
Over the last 30 years Mr. Binkowitz has had extensive experience in retail operations, merchandising & marketing, manufacturing & distribution, technology development, national sales, and on site
interactive consulting. Over the last ten years he has dedicated his time and resources to developing
lectures and workshops at major industry events and has published numerous articles for key industry publications. With the development of GPN he has created a unique support company that can
provide infrastructure and strengthen independent practitioners with new business management
tools and processes. Mr. Binkowitz has and continues to develop critical information and philosophies to support and strengthen the goals of independents while working collaboratively with
consultants, MBA’s and leading business owners.
Anne-Marie Lahr, O.D.
Dr. Lahr earned her optometric degree at the School of Optometry, The Ohio State University, Columbus, Ohio in 1991. From 1991 through 1994, Dr. Lahr attained success in various private practice
settings. From 1995 to 1996, she completed a Primary Care Residency at The Eye Institute at the Pennsylvania College of Optometry, Philadelphia, as well as an International Teaching Fellowship at the
Hogeschool van Utrecht, Utrecht, The Netherlands. Dr. Lahr has lectured extensively within the
United States and is currently a spokesperson and advisor for Essilor USA, Physician Recommended
Nutraceuticals and Oasis Medical.
PAGE 16
FACULTY BACKGROUND
Rebecca Johnson, CPOT, COT, COE
Director of Staff Education, OD Excellence
Rebecca Johnson began working in eye care in 1983, achieving certifications as Paraoptometric Technician (CPOT), Ophthalmic Technician (COT), and Ophthalmic Executive (COE). She has presented
over 300 education and motivational courses at national and state ophthalmic meetings across the
nation, published numerous industry articles and is the Editor of the Self Study Course for Paraoptometric Certification, Third Edition. Beginning her career in ophthalmic training in 1992 as Director of the
Ophthalmic Assistant Program at Carver Career & Technical College, she has also held positions as
Director of Training at Eyefinity, Education Director at the Virginia Eye Institute and is the Founder of
EyeTrain4You, a staff coaching and training company. Rebecca is the recipient of the 2007 American
Optometric Association Paraoptometric Special Service Award and was honored as Vision Monday's
"Most Influential Woman in Optical" in 2010
Jeffrey Gerson, O.D., FAAO
WestGlen Eyecare of Kansas City
Dr. Jeffrey Gerson graduated from Indiana University School of Optometry in 1997 and completed a
residency at the Veterans Administration medical center in Kansas City
concentrating on ocular
disease and low vision. Immediately after completing his residency, he joined the faculty at the
University of Kansas School of Medicine, Department of Ophthalmology, and was responsible for
staffing clinics and some resident education. He went on to work at a retinal referral center in Kansas
City and is now in private practice, seeing a wide variety of patients. He also practices part time in a
referral center where he only sees patients with retinal disease. Dr. Gerson has authored several
articles in journals such as Review of Optometry and Optometric Management, and lectures frequently
on the topics of retinal disease and systemic disease. He is a member of the American Optometric
Association and the Kansas and Missouri optometric associations. He was honored as the Kansas
Optometric Association “Young OD of the Year” in 2008 and is a fellow of both the Academy of
Optometry and Optometric Retina Society
Mary E. Schmidt, CPO
President, EyeSystems
Mary E. Schmidt is the founder of EyeSystems, a professional training and practice consulting firm,
specializing in the eyecare field. She provides full scope paraoptometric education with a focus on
managerial development, business health and improving patient care. Her emphasis is on organization and professionalism. The American Optometric Association and the American Board of Opticianry have accredited her programs.Mary has over 30 years experience within the optical field
including ten years of hands-on in office experience along with practice administration for multidoctor practices, outside sales and marketing experience and she was manager of education and
training for a large practice management group. Mary has presented programs to state wide,
national and international audiences along with personalized private training since 1995. She is a
popular speaker with the ability to motivate and inspire. She was one of Vision Monday's 50 Most
Influential Women in Optical in 2005.
PAGE 17
FACULTY BACKGROUND
Valerie Manso
RVP, VSP President, Manso Management Resources, Inc.
Valerie Manso is Regional Vice President of Strategic Partnerships for VSP and President of Manso
Management Resources, Inc., a training and development company specializing in the ophthalmic
industry since 1993. Valerie is a 38 year veteran of the optical industry and she brings a wealth of
expertise to her training programs.
Carole R. Burns, O.D., FCOVD
The Solution Center
Dr. Burns graduated from The Ohio State University College of Optometry in 1984. She completed her
vision therapy and pediatric residency at The State University of New York. She is a member of the
Central Ohio Optometric Association, the Ohio Optometric Association, the American Optometric Association, The AOA Sports Vision Section, and is a Certified Fellow of the College of Optometrists in Vision
Development.
Dr. Burns represents all of Ohio’s optometrists as a member of the Council on Health Information. This
organization represents all medical professionals with the goal of improving health care to all people
living in Ohio. She is known for her work with children’s vision and patients who have special needs. She
is a speaker for the Vision Council of America and lectures nationally on the topics of pediatric vision,
binocular vision disorders, sports vision, and learning-related vision disorders. Although Dr. Burns sees
all patients, her passion lies with those on the autism spectrum.
Richard S. Kattouf, O.D.,DOS
Kattouf Consulting Services, Founder & President
Richard S. Kattouf, O.D., D.O.S, is the Founder-President of Kattouf Consulting Services. Dr. Kattouf
has been performing consulting services for the entire ophthalmic community for over twenty years.
He services O.D. s, M.D. s, opticians and corporate vision care providers. Dr. Kattouf has consulted
with major companies such as Haag-Streit USA, Ocular Sciences, Cooper Vision, Optical Dynamics
Corporation and EyeQuip. His services include consulting and management, practice appraisals, practice mergers, start up consultation and practice broker. He holds positions at the Houston College of
Optometry as a Benedict Professor and at the Pennsylvania College of Optometry as a Member of Dr.
Irving Bennett Business and Practice Management Board. He also is a Member of the Board of Trustees
at Illinois College of Optometry. Dr. Kattouf holds a Bachelor of Science degree from Ohio State
University and a Bachelor of Visual Science from Illinois College of Optometry. He also is a graduate
of Illinois College of Optometry where he earned his Doctor of Optometry and Doctor of Ocular
Science degrees.
PAGE 18
FACULTY BACKGROUND
Peter Shaw-McMinn, O.D.
Assistant professor of Clinical Studies at the Southern California College of Optometry
Peter G. Shaw-McMinn, O.D., is an assistant professor of Clinical Studies at the Southern California
College of Optometry. He is the senior partner of Sun City Vision Center, a group practice including
five optometrists. Dr. Shaw-McMinn is a consulting editor to several publications and co-author of
Eyecare Business: Marketing and Strategy, and Diagnosis and Management of Computer-related Vision
Problems, and Eyecare Practice Toolkit, and contributed to the Clinical Manual of Contact Lenses
published by Elsevier. Dr. Shaw-McMinn has served as chairman of the AOA Practice Management
Committee, the Association of Practice Management Educators, and Vision West Inc. Board of Directors. Dr. Shaw-McMinn lectures internationally.
Mark R. Wright, O.D., FCOVD
Associate clinical professor at The Ohio StateUniversity College of Optometry
Dr. Wright graduated from The Ohio State University College of Optometry in 1980. He is an associate clinical professor at The Ohio State University College of Optometry. He is a member of the
Central Ohio Optometric Association, the American Optometric Association, is a Certified Fellow of
the College of Optometrists in Vision Development, and has been an active member of the Ohio
Optometric Association Health Systems Committee and the College of Optometrists in Vision Development Insurance Committee. He was a member of The Ohio State University Deans Advisory
Board. Dr. Wright has numerous publications and is a consultant to Anadem Publishing. He is
Professional Editor of the Review of Optometric Business. He lectures nationally on the topics of
managed care, sports vision, and vision and performance. He is recognized for his work in the area
of visual problems affecting performance at work, school, and play.
Neil A. Pence, O.D., FAAO
Associate Dean, Clinical and Patient Care Services
Neil A. Pence, OD, FAAO is Associate Dean for Clinical and Patient Care Services at Indiana University School of Optometry. A member of the faculty for over 30 years, Dr. Pence has also maintained a
private practice in Columbus, Indiana. His principle teaching has been in the advanced contact
lenses, clinical case assessment, and the business aspect of optometry courses. He is a past director of
the contact lens research clinic at IU, past chair of the Association of Contact Lens Educators, a contributing editor to Contact Lens Spectrum, author of numerous articles and publications, and a lecturer at
state, national and international optometric programs.
PAGE 19
FACULTY BACKGROUND
Sam Quintero, O.D., FAAO, Diplomate, American Board of Optometry
Associate Professor University of Houston College of Optometry
Dr. Sam Quintero received his optometric training at the University of Houston College of Optometry.
After receiving his doctorate in 1972, he joined the faculty of the University of Houston College of
Optometry. Dr. Quintero served as the Chair of the Department of Clinical Sciences at the University
of Houston College of Optometry from 2004 to 2008.
He is certified as a Therapeutic Optometrist and his interests and areas of teaching include contact lens
practice, diagnosis and management of ocular disease and laser and other refractive procedures,
refractive anomalies, practice management, critical thinking and clinical techniques.
Dr. Quintero is a Fellow of the American Academy of Optometry and has served as Chair of the
Section on Optometric Education for the American Academy of Optometry. He is Vice Chair of the
Association of Practice Management Educators. He is a member of the Texas Optometric Association
and also a member of the American Optometric Association. He has served on several task forces for
the Association of Schools and Colleges of Optometry (ASCO).
He has been recognized for his contributions to education by the Texas Optometric Association having
received the Educator of the Year Award in 2005. He was also recognized for his contributions to the
American Academy of Optometry, receiving the Eminent Service Award in 1998.
In addition to his academic interests, Dr. Quintero maintains an active private practice in Houston,
Texas. In 2011, he successfully fulfilled the requirements as Diplomate of the American Board of
Optometry and is active in maintaining his Diplomate status
PAGE 20
2013 IVC EXHIBITORS
PAGE 21
2013 IVC EXHIBITORS
317, 416
A&A Optical
400
Marchon
414
ABB Opical Group
211
Marco Ophthalmic
310
Accu Lens
100
Modern Optical
415, 417
AIT Industries
212
Modo Eyewear
217, 316
Alcon Vision Care
117
Oasis Medical
315
All About Vision
411
Ocular Nutrition Society
313
Allergan
216
Ocusoft
402
Altair
401
OD Excellence
214
Bushnell Eyewear
114, 116
Optovue
210
Care Credit
312
Ovvo Optics
101, 103
Carl Zeiss Meditec
106
Practice Consultants
200
Carl Zeiss Vision
115
QSPEX Technologies
407
Chromagen Vision
413
Retina Institute of California
203
Coopervision
209
Safilo USA
311
CS Eye
408
Sauflon Pharmaceuticals
113
Diopsys
412
Smith Optics
109, 111, 208
Europa International
215
Synemed
405
Eye Designs
205,207
Telscreen
308
Eye Solutions Technologies
314
Transitions Optical
309
Eyecom3
409
TransNational Bank
304
Eyefinity
410
VHR-Advisor
302
Eyemaginations
102
Vison One
300
Eyereports for Officemate
112
Volk Optical
104
Eyevertise
301
VSP Optics
403
GPN
303
VSP Vision Care
306
Hydrogel Vision
201
Websystems3
213
I Care USA
108
Zea Vision
110
Luxottica USA
PAGE 22
2013 IVC EXHIBITORS
IN ALPHABETICAL ORDER
A special thanks to the exhibitors at the IVC this year
who make the show floor exciting!
A&A Optical
3215 Skylane Drive
Carrollton, TX 75006
972-687-8340
BOOTH 317, 416
aaopticalco.com
Larry Forth
[email protected]
Established in 1971, A&A Optical has grown into an eyewear company that consistently delivers innovative products and
ideas, to help you, the eye care professional, realize your vision. We provide a wide array of frame collections including
Quiksilver and Roxy, Jimmy Crystal New York, XXL, Cruz, Alexander Collection, Jalapenos, Pez and New Globe.
Please come by our booth to collect your INSTANT CASH ON THE SPOT with a qualifying purchase!
ABB OPTICAL GROUP (ODG)
4 Skyline Drive
Hawthorne, NY 105321
888-305-3300 x 1163
BOOTH 414
www.abbconcise.com
www.opticaldg.com
Scott Robinson; [email protected]
ABB OPTICAL GROUP services more than 30,000 Eye Care Professionals across the U.S. with: brand name contact lenses,
stock ophthalmic lenses, a full service automated ophthalmic lens finishing lab and fully customizable Gas Permeable and
Custom Specialty Soft contact lenses. ABB OPTICAL GROUP also offers practice building services such as pricing strategy
tools, Business Reviews, Annual Supply Staff Training and Ecommerce solutions, including patient ordering websites
yourlens.com and primaryecp.com. For additional information visit: www.abbconcise.com and www.opticaldg.com.
Accu Lens
5353 W. Colfax Ave.
Denver, CO 80214
800-525-2470
BOOTH 310
www.acculens.com
Bill Masler
[email protected]
Founded in 1970, Accu Lens has become the premier manufacturer of scleral and custom GP lenses. With our Maxim Scleral
lens, Accu Lens has become internationally recognized as the leader in scleral lens design. With a multitude of designs that
apply to virtually all visual corrective needs from presbyopia, keratoconus, and other corneal disorders, Accu Lens products
can change lives.
AIT Industries
224 W. James St.
Bensenville, IL 60106
800-729-1959
BOOTH 415, 417
www.aitindustries.com
Matthew Vulich
[email protected]
AIT is a leading manufacturer and distributor of Patternless Edgers, Lens Finishing Equipment, Optical Tools, Ophthalmic
Instruments, and Exam Lane Furniture used to process prescription eyewear. For over fifty years and with twenty patents to
our name, AIT has been a trusted provider for eye care professionals throughout North America.
ODX members receive up to a 20% discount on most AIT products. In addition to this, we have secured special rebates from
our manufacturers that will run throughout the duration of the show. Don’t forget to ask about our AIT Lens Club program!
PAGE 23
Alcon Laboratories
6201 S Freeway
Fort Worth, TX 76134
602-738-8238
BOOTH 217, 316
www.alcon.com
Gregg Kallish
[email protected]
Alcon, a global leader in eye care, provides innovative products that enhance quality of life by helping people see better.
The three Alcon businesses - Surgical, Pharmaceutical and Vision Care - offer the widest spectrum of products addressing
the world´s most pressing eye care needs. For more information, visit www.alcon.com.
AllAboutVision.com
1010 Turquoise Street Ste. 350
San Diego, CA 92109
858-454-2145
BOOTH 315
www.allaboutvision.com
Laura Johansen
®
AllAboutVision.com is a leading provider of online patient education about eye health and vision correction. Thousands of
practices link to us for supplemental patient education, and each year millions of people visit our site. We also offer several
practice-building tools for ECPs such as free directory listings, free eye health news feeds for Facebook practice pages, free
educational videos for practice websites, and more!
Allergan
2525 Dupont Drive
Irvine, CA 92612
800-669-6890, ext. 1378
BOOTH 313
www.allerganoptometry.com
Susan Crispell
[email protected]
With a 60 year heritage in discovering and developing therapeutic agents to help protect and preserve vision, eye care
professionals and patients rely on Allergan products to treat a variety of eye conditions. We are a leader in this area and are
one of the fastest growing eye care companies worldwide.
Altair
BOOTH 402
10875 International Drive
www.altaireyewear.com
Rancho Cordova, CA 95670
[email protected]
800-505-5557
As a division of Marchon® (a VSP Global® company), Altair® delivers the quality you expect with original trend-setting frame
designs crafted from the finest materials. Altair provides VSP® doctors with frame board samples at no cost, minimizing the
financial burden and risk associated with filling your frame board. For information: 800.505.5557 or AltairEyewear.com
Bushnell Eyewear
9200 Cody
Overland Park, KS 66214
562-537-7580
BOOTH 214
www.bolle.com
www.serengeti-eyewear.com
Janice Fields; [email protected]
Bushnell Eyewear is a division of Bushnell Outdoor Products, a global company with an established expertise in the development and
marketing of optical and other consumer products. Its American market eyewear brands include Bollé and Serengeti. Bollé continuously refines its trademark combination of performance, style and comfort. A steady series of innovations in the art and science of
making eyewear have led to Bollé being the brand of choice for active lifestyle enthusiasts and world class athletes alike. Serengeti
Eyewear is defined by quality, craftsmanship and technology. The company first captured the attention of sunglass aficionados with the
unrivaled performance of its optically superior glass lenses. A steady stream of innovations – including pioneering photochromic lens
technology – has made the brand one the most recognizable names in premium eyewear.
Purchase Product for our Dual-Branded Display (18 Bolle & 18 Serengeti) and receive an opening order discount of 25% + the free
display unit. Open up an account with a minimum of 12 sunglasses and receive 1 free sunglass.
PAGE 24
CareCredit
P.O. Box 1710
Costa Mesa, CA 92628-710
866-853-8432
BOOTH 210
www.carecredit.com
Mina Chang
[email protected]
SM
CareCredit, a part of GE Capital, is a leading patient financing company in North America with over 170,000 participating
practices and 7 million patient cardholders. By offering CareCredit as a payment option you can help more patients get the vision
care and products they want and need – without delay (subject to credit approval). Plus, a free listing on CareCredit’s online
Provider Locator can help drive new patients to your front door.
Carl Zeiss Meditec
5160 Hacienda Drive
Dublin, CA 94568
800-227-1508 x5485
BOOTH 101, 103
www.meditec.zeiss.com
Brian L. Close
[email protected]
Carl Zeiss Meditec is a world leader in diagnostic and therapeutic devices for eye care professionals. We offer comprehensive solutions for diagnosis, treatment, and follow-up of the four main diseases or conditions of the eye: cataract, glaucoma,
retinal diseases, and refractive disorders.
Carl Zeiss Vision
12121 Scripps Summit Drive, Suite 400
San Diego, CA 92131
858-790-0834
BOOTH 200, 202
www.vision.zeiss.com
Tim Wolff
[email protected]
Carl Zeiss Vision (www.vision.zeiss.com) is a global leader in optics. With a full line of advanced customized lenses,
advanced performance coatings, PhotoFusion® self-tinting lenses, i.Scription™ by ZEISS diagnostic technology and a
national laboratory network, Carl Zeiss Vision is dedicated to creating a better visual experience for patients and greater
success for eye care practices.
ChromaGen Vision, LLC
326 W. Cedar Street, Suite 1
Kennett Square, PA 19348
855-473-2323
BOOTH 407
www.ireadbetternow.com
Scott Welch
[email protected]
ChromaGen is a patented life changing aid for visual reading difficulties associated with Dyslexia. ChromaGen provides dramatic
results immediately with no side effects or invasive procedures. The lenses can be incorporated into any existing RX. For more info,
visit IReadBetterNow.com.
Compliance Specialists Inc CS EYE
3025 Harbor Lane N., Suite 218
Plymouth, MN 55447
866-551-0232
BOOTH 311
www.cseye.biz
Rob Marcella
[email protected]
Compliance Specialists Inc. is a company with a magnifying glass on Medicare based compliance. Billing and Coding have become
the top priority to the small business owners of Independent Optometry. With so many voices instructing O.D.’s on what is necessary
to be compliant, CS EYE will be your translator. Medicare has standards and guidelines that are used by all of the 3rd Party Payers.
These standards are hard to meet, and easy for the payers to view claims data and identify over payments (over payments are incorrect
claims including under coding and over coding alike). CS EYE will look at your billing patterns, pull out the magnifying glass and
identify the same aberrant billing patterns that 3rd Party payers are searching for within their own claims data. Do you know if your
patterns are consistent with anticipated usages? As a small business owner, YOU NEED TO! ODX members have a rare opportunity to
have CS EYE identify any potential dangers within your data. The charge is zero, the impact may be priceless! We are your compliance
consulting solution and outsource partner for billing services.
PAGE 25
CooperVision
370 Woodcliff Drive, Suite 200
Fairport, NY 14450800-341-2020
BOOTH 203
www.coopervision.com
Todd Kuehn
[email protected]
CooperVision offers a variety of digital tools that will help you enhance the experience of each and every contact lens patient.
Resources are located on CooperVision.com in the secure practitioner section. If you are not already using CooperVision.com all
you need to get started improving your office efficiency and patient satisfaction is a customer number, current email and zip code.
Access is immediate and benefits include: Direct to Patient Shipping, Free Freight Programs, Invoice, payment and shipping information, online ordering including trial lenses as well as high value clinical and profitability information like the Its Ok Guarantee.
Diopsys
16 Chapin Road, Suite 912 / P.O. Box 672
Pine Brook, NJ 07058
973-244-0622
BOOTH 113
www.diopsys.com
Jae W. Jeong
[email protected]
Diopsys, Inc. is a medical instrumentation company dedicated to delivering high-quality, cost-effective preventative health care
solutions. We specialize in the development and marketing of patient-friendly, non-invasive vision testing equipment utilizing
electrophysiological technology, including Visual Evoked Potential and pattern Electroretinography.Diopsys has developed and
markets the patented Diopsys® NOVA-VEP and Diopsys® NOVA-ERG Vision Testing Systems utilized by optometrists and
ophthalmologists to help in the detection, diagnosis and treatment of vision disorders, including glaucoma and macular degeneration. Diopsys also provides the Enfant® Pediatric VEP Vision Testing System, a device used in testing for visual deficits, including
amblyopia, in children as young as six months of age.
$1,500 Discount off the NEW Diopsys® NOVA-ERG – an office-based pattern electroretinography vision test. Pattern ERG
helps doctors gain objective, functional information about the performance of the inner retinal cells of the eye, especially the
macula. pERG has been recognized as an effective, objective test in helping to diagnose and monitor vision disorders including
age-related macular degeneration, glaucoma and diabetic edema.
Europa International
3301 South Goldfield Road, Lot 4006
Apache Junction, AZ 85119
405-590-3578
BOOTH 109, 208
www.europaeye.com
Larry Parrish
[email protected]
Independent for the independent. Europa has been partners with independent ECP’s since 1977, dedicated to increasing profitability for our clients. No licensed brands, guaranteed sell-through, one rep for all brands, and lifetime warranties are just the
beginning of what we have to offer. Committed to quality, detail, and fit, our collections offer looks to suit any style and any
price range. Contact us or visit www.europaeye.com to view the latest eyewear, sunwear, and readers from Cinzia, Scott
Harris, Michael Ryen, and Côte D’Azur.
Visit us in booth 109 / 208 to find out about our exclusive ODX conference specials!
Eye Designs
220 West 5th Avenue
Collegeville, PA 19426
800-346-8890
BOOTH 405
www.eyedesigns.com
[email protected]
Eye Designs has been the industry leader in developing innovative merchandising displays and interiors for the Ophthalmic Industry for
over 20 years. Our experienced team has made us the premier resource in planning, designing and producing successful optical and
entire office environments. We work closely with you to provide the best solution for your project and budget. Eye Designs has a large
selection of display design styles to choose from including Contemporary, Traditional, or Transitional along with a full range of products
for your reception area, contact lens, exam lanes, and optical lab. Contact us at 800-346-8890 or www.eyedesigns.com.
Receive a FREE 4 legged tray table with a purchase of $20,000+ Eye Designs Remodel/Renovation in the next six months.
($20,000 worth of display products, not services.)
PAGE 26
Eye Solutions Technologies
23010 N 17th Drive, Suite 6
Phoenix, AZ 85027
636-224-4293
BOOTH 308
www.youreyesolutions.com
www.blutechlenses.com
www.nomoreamd.com
David Israel; [email protected]
Eye Solutions is an established resource for practitioners, offering “game changing” predictive and preventative solutions for the AMD
patient: MaculaRisk® - a genetic test for determining risk of advanced AMD; MacuHealth - a full-spectrum macular pigment replenishing supplement with the key nutrient, meso-zeaxanthin; and the Densitometer – an MPOD measuring instrument.
1) Purchase 12 bottles of MacuHealth and receive 12 pairs of BluTech Indoor Plano lenses for $495.00 2) Purchase 45 bottles of
MacuHealth and receive 3 free, Purchase 96 bottles of MacuHealth receive 12 free 3) Reserve a Denstitometer with a $2500
deposit and receive 1 Free case of MacuHealth.
EYECOM3
17085 Camino San Bernardo
San Diego, CA 92127
800-788-3356
BOOTH 309
www.eyecom3.com
Floyd Webb
[email protected]
Eyecom 3 cloud based software combines all of the functionality of Eyecom 2 's industry-leading optometric software with
comprehensive hosting services. This combination of software and ASP hosting provides OD Professionals with 7/24 access
from any Internet-accessible computer; office or home. Eyecom 3 includes: Certified complete EHR 2011-2012 compliant,
imaging, VSP processing, accounting, electronic claims, scheduling, lab order tracking and our state of the art web base
patient scheduling portal.
Eyefinity
10875 International Drive, Suite 200
Rancho Cordova, CA 95670
800-269-3666, opt.1
BOOTH 304
www.eyefinity.com
[email protected]
OfficeMate® and ExamWRITER® from Eyefinity®, a VSP Global® company, are the industry's most trusted and widely-used
integrated practice management and electronic medical record software. Together they provide a powerful platform to maximize your practice's potential. OfficeMate/ExamWRITER v10 is ONC-ATCB 2011/2012-certified as a Complete EHR by CCHIT.
Eyefinity is the eyecare industry's premier provider of innovative online and consultative business solutions, serving more than
27,000 eyecare professionals. For more information visit eyefinity.com or call 800.269.3666, option 1.
Eyemaginations
600 Washington Ave., Suite 100
Baltimore, MD 21204
410-321-5481
BOOTH 302
http://corporate.eyemaginations.com
Erin Shelton
[email protected]
Eyemaginations has been providing the industry’s best in patient education programs and marketing solutions to doctors for over
12 years. And now, we’re taking this innovation to the cloud! Introducing ECHO, the new cloud-based solution for patient
education that allows you to effectively communicate with patients everywhere they’re thinking about their health: before the
appointment, in the waiting room, in the exam room and after the appointment. We call these “patient touch points” and with
new ECHO, you will be able to communicate across all of them by sending visual presentations from one platform that is flexible
enough to work from any PC, iPad or Smartphone, and revolutionary enough to require nothing more than an Internet connection.
PAGE 27
eyeReports for OfficeMate
1812 Mill Sorpresas Drive
Fallbrook, CA 92028
760-689-2452
BOOTH 300
www.eyereports.biz
Stephen Rosenbaum
[email protected]
R
eye
TM
Eyefinity/OfficeMate Users “See your business like never before!” – With new reports and graphs created by the original
designer of OfficeMate and using Microsoft Excel and your OfficeMate data, eyeReports transform the way you learn about
your businesses by giving you the information you need to make informed decisions, and help your practice Excel!. eyeReports
are robust, dynamic, very customizable and easy to query. Quickly and easily analyze your professional and retail businesses.
The types of reports and graphs you’ll receive are; Practice Metrics and Key Performance Indicators, Sales analysis, Insurance
Company Collections Analysis, Product Gross Profit Analysis, Staff Performance, Audit, Collection, Fee and Marketing Reports,
CPT, Diagnosis Code and Scheduler analysis, tools for staff and managers to use to save them time, lab order tracking, patient
marketing, the ODX Profit Center data gathering tool for entry into their web site and many more. A no obligation personal
demonstration of the eyeReports is available. Have a need for a report? Ask if it is available with the eyeReports. EyeReports is
an OfficeMate certified Partner. Testimonials are available upon request.
A data gathering tool to quickly get the OfficeMate data you need to enter into the ODx Profit Center. Plus, the eyeReports
annual license fee will never be increased and you can use the eyeReports on all computers in all locations that share the
same database. Stop by booth 300 to request your free trial Profit Center Tool.
Eyevertise
1910 Venus Court
Decatur, IL 62526
619-787-5623
BOOTH 104
www.eyevertise.com
Steve Freed
[email protected]
We do it all, from affordable custom website development to social media and search engine optimization work to mobile sites.
With 35 years of experience in eye care, we specialize in working with ECPs. Our team of designers, developers and marketers
are the best in the business and we pride ourselves on being cutting edge.
Free mobile website set up - $195 value. Valid only during show.
GPN The EDGE
7 Eckert Street
Huntington Station, NY 11746
631-626-9783
BOOTH 403
www.gatewaypn.com
Jay Binkowitz
[email protected]
GPN is a unique business management support company that provides infrastructure for independent practitioners with new
business management tools and processes. With clients in 35 states GPN has dramatically impacted all aspects of practice operations. From onsite reviews and mentoring programs to providing the best in business intelligence with The EDGE, GPN has and
continues to increase profitability through proven business strategies.
Hydrogel Vision Corporation
7575 Commerce Court
Sarasota, FL 34243
941-739-1382
BOOTH 306
www.hydrogelvision.com
Tania Brady
[email protected]
The Hydrogel Vision Difference: Offering superior and innovative products with differentiated materials, fitting options, and
packaging — all designed to exceed patient expectations and enhance practice profitability. Ask about our new weekly
modality – Icuity H2O – for patients who would benefit from a more frequent replacement, but don’t want to incur the cost
of a daily disposable.
PAGE 28
Icare USA
809 Faulkner Pl.
Raleigh, NC 27609
919-624-9095
BOOTH 213
www.icare-usa.com
John Floyd
[email protected]
NO Puff NO Drops Icare® Tonometers, for measuring IOP with unique, patented rebound technology which enables quick and painless
measurement with no drops or air. Accurate, easy to use and patient friendly, Icare® has over 30,000 satisfied users, (hundreds of Vision
Source doctors). Your patients will thank you for it.
Special pricing and payment terms. Will be entered to win a drawing for FREE Icare
Luxottica USA
12 Harbor Park Drive
Port Washington, NY 11050
800-422-2020
BOOTH 110
www.luxottica.net
Jennifer Brown
[email protected]
Luxottica US is a leader in premium, luxury and sports eyewear with a very strong and well balanced portfolio of the most sought after
brands in the industry. Rayban, leader in sunwear, Coach, Polo Ralph Lauren, Chanel, Tiffany, Prada and Persol, among the others are
part of this unique portfolio. We are focused on two things: our customers as well as the quality and design of our products. Luxottica
US is increasingly putting the customer at the center of its entire organization in order to offer the best possible service in the optical
industry and with the goal of building ever stronger, long lasting relationships with the entire ECP community. We manufacture
products that speak about uncompromised quality and higher attention to design details: every collection, every pair of glasses , is the
result of an ongoing process of research and development coupled with an unmatched level of craftsmanship and unparalleled test ing
whose aim is to anticipate and interpret the needs, desires and aspirations of consumers all over the world.
BOOTH 400
Marchon
www.marchon.com
201 Old Country Road
[email protected]
Melville, NY 11747
Marchon® Eyewear, Inc., a VSP Global® company, is one of the world's largest manufacturers and distributors of quality
eyewear and sunwear. The company markets its products under prestigious brand names including:
Calvin Klein, ck, Chloé, Dragon, DVF, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Marchon, Michael
Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, and Valentino. Headquartered in New York,
Marchon distributes its products through numerous local sales offices serving customers in a network of 100 countries.
MARCO
11825 Central Parkway
Jacksonville, FL 32224
904-642-9330
BOOTH 211
www.marco.com
Susan Manier
[email protected]
Marco continues to launch exciting new products and processes that revolutionize the industry. One of the most recent is
XFRACTION SM. This represents an exciting wavefront optimized refraction in a fraction of the time. Second, the new AFC-330
represents the highest level of automation in a retinal camera to date. In addition, Marco continues to offer a broad product
offering for any practice. Classical lane Equipment includes chairs & stands, slit lamps, imaging systems, lens sets and access
ories.
Automated Diagnostics include Lensmeters, Keratometers, Tonometers, Refraction Systems, Corneal Analyzers/Wavefront
Aberrometers and Automated Fundus Camera. All automation integrates with EMR for paperless, efficient, and more profitable
practices. The Difference Is Marco.
PAGE 29
Modern Optical International
585 Congress Circle North
Roselle, IL 60172
800-323-2409
BOOTH 100
www.modernoptical.com
Erin Moltzan
[email protected]
Modern Optical International, a family-owned business since 1974, is an industry leader in providing value-oriented eyewear.
With 17 unique collections representing over 750 styles, Modern Optical frames are a perfect fit for managed care, price
specials, second pair sales, and frame and lens programs. Join the thousands of other ECPs who rely on Modern Optical for their
value eyewear needs. We promise that we’ll work hard to earn your business and support that effort with the most outstanding
customer service in the business!
We are offering 2 specials:
Buy 20 Frames, Get 20 Frames Free: Restrictions apply. Stop by Booth #100 for details.
Repair & Parts Kit Sale - $50 discount
MODO
594 Broadway
New York, NY 10012
800-223-7610
BOOTH 212
www.modo.com
Mark Agrusa
[email protected]
Created as 'Eyewear for the Individual,’ MODO believes simplicity is the highest form of sophistication. Designed in Soho, MODO
eyewear is handmade and conceived to live the trend rather than follow it.
OASIS Medical, Inc.
514 S. Vermont Ave.
Glendora, CA 91741
800-528-9786
BOOTH 117
www.oasismedical.com
www.oasistears.com
Chris Boore; [email protected]
OASIS is celebrating its 26th year as a manufacturer and distributor of surgical disposables for cataract and refractive procedures. We
have just introduced a 6.25mm size Oasis Iris Expander to our line. OASIS also offers a complete line of punctal occlusion plugs for
dry eye treatment and Oasis TEARS lubricating eye drops.
Ocular Nutrition Society
842 Arden Drive
Encinitas, CA 92024
760-944-1200
BOOTH 411
www.ocularnutritionsociety.org
Dr. Jeffrey Anshel
[email protected]
The mission of the Ocular Nutrition Society is to promote excellence in the care of patients through nutritional support for eye
diseases and disorders through professional education and scientific investigation.
25% discount on annual membership.
OcuSoft
P.O. Box 429
Richmond, TX 77406
800-233-5469
BOOTH 216
www.ocusoft.com
George Haines
[email protected]
OCuSOFT, most recognized for its #1 Doctor Recommended Brand of Eyelid Cleansers, is an ophthalmic research, development and supply company with an established reputation for innovation. Since 1986, OCuSOFT has served the medical
community with a unique selection of proprietary brands including over-the-counter and prescription products. Visit Booth
#216 to learn more!
PAGE 30
OD Excellence
1207 Vine Street Suite G
Healdsburg, CA 95448
707-433-5542
BOOTH 401
www.odexcellence.com
Jerry Lieblein
[email protected]
TM
Others Promise Improvement--Only ODX Delivers Excellence TM
About OD Excellence
OD Excellence (ODX) is committed to helping optometrists maximize the efficiency and profitability of their practices and evolve
toward the 'medical model,' which includes diagnosing and treating ocular diseases they see every day in their practices.
The team of experts at ODX will teach and reinforce the clinical skills necessary to instill the confidence that will allow members
to practice full scope Optometry and attain superior management skills for all phases of the optometric practice.
Our Model
OD Excellence was founded by leading Optometrists with the goal of helping OD’s improve the quality of patient care, reinforce
clinical skills and using education to improve an OD’s ability to diagnose and provide the latest in ocular disease treatment.
ODX is also leading the drive to help optometrists learn how to thrive under the new Health Care Reform regulations. ODX
recently appointed Dr. Jim Grue as its new Director of Health Policy Integration position to help our members take full advantage
of the opportunities.
If you have one small location or multi center locations we can show you how to enhance your practice and lower your cost of
goods. Members with different skill sets are finding out why old strategies do not work. Contact us to find out specifically how we
can help you at http://odexcellence.com.
Optovue, Inc
2800 Bayview Drive
Fremont, CA 94538
510-623-8868
BOOTH 114, 116
www.optovue.com
Mary Anne Ereso
[email protected]
Optovue, Inc. pushes the frontiers of ophthalmic medical diagnostic imaging with uncompromising clinical integrity to improve the lives
of patients around the world. Optovue has led the industry in OCT innovation with the RTVue Spectral-Domain OCT providing
eye-care professionals with superior clinical information that aids in the detection, management, and treatment of ocular disorders. The
RTVue is followed by iVue, the most compact/versatile SD-OCT on the market offering 3D imaging capabilities and analysis in a
portable device. Optovue is a trusted partner that works with thousands of eye-care professionals and we are committed to working with
you to meet your patients’ needs.
OVVO Optics
855-393-6886
BOOTH 312
www.ovvooptics.com
Artur Pilat
[email protected]
OVVO Optics is a High-Tech European eyewear company that specializes in production of extremely strong, light and hypoallergenic
frames. The company, which is 100% family owned, has been operating its plants in Germany and Poland sine 1980s.The technology
is based on a rare composite of surgical steel and titanium, a material used in military spacecraft manufacturing. To see the complete
eyewear collections visit www.ovvooptics.com
Practice Consultants
11 Canary Court
Danville, CA 945264
800-576-6935
BOOTH 106
www.PracticeConsultants.com
Gary W. Ware
[email protected]
Practice Consultants provides business expertise to the ophthalmic community throughout the United States. We assist sellers
of practices and buyers seeking practices. In addition to practice brokerage, we provide a full range of appraisal and practice
management consulting services. Don't hesitate to call or email us with questions.
PAGE 31
QSpex Technologies, Inc.
1525 Bluegrass Lakes Parkway
Alpharetta, GA 300041
855-78-QSPEX
BOOTH 115
www.qspex.com
Kevin Bligh
[email protected]
The QSpex Premium Lens System is a breakthrough technology that allows vision care providers to produce top-quality spectacle lenses “in office” in about 35 minutes. Product availability includes advanced digital progressive designs, polarized,
single vision, and soon photochromic, with a premium seven-layer, hydrophobic and oleophobic AR treatment.
Retina Institute of California
301 W Huntington Dr. Ste 107
Arcadia, CA 91007
800-898-2020
BOOTH 413
www.retina2020.com
Brett J. Braun
[email protected]
Retina Institute is recognized as one of the nation's leading practices specializing in vitreoretinal diseases. By combining
superb medical and surgical training with years of practice experience, research and teaching, our doctors provide state-ofthe-art care for our patients with challenging diseases of the retina and vitreous. Our mission is to make a visible difference
in the lives of our patients by providing the highest-quality, compassionate, competent and ethical medical care.
Safilo USA
801 Jefferson Rd.
Parsippany, NJ 07054
973-952-2800
BOOTH 209
www.safilo.com
Denise Strain
[email protected]
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With
an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive
distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the
licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting from 2014), BOSS, BOSS Orange, Bottega
Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne,
Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy
Hilfiger. For further information www.safilo.com
Sauflon Pharmaceuticals
104 Charlotte Avenue
Hicksville NY 11801
800-682-3240
BOOTH 408
www.sauflon.com
For Eyecare Professionals
Adam Kronstat
[email protected]
Sauflon manufactures state of the art contact lenses and contact lens solutions selling in over 65 countries throughout the world.
Sauflon’s Eyecare Professional Brands and Patient Retention Programs enable Eye Care Professionals to increase per-patient profit,
improve patient compliance and increase patient retention. Ask about our One Step Peroxide Solution and exciting promotional offers
at the booth.
Sauflon
Buy 2 cases get a case free!
Smith Optics
280 Northwood Way
Ketchum, ID 83340
208-726-4477
BOOTH 412
www.smithoptics.com
Liesl Opp
[email protected]
Smith Optics has the most comprehensive and eco-friendly plano and corrective eyewear program. Premium materials and forward
thinking shaped with an authentic style and performance-level functionality. Smith’s program covers a broad range of applications
including a full line of ophthalmic frames, 8-base, high-index sport styles in both plano and prescription sunwear, transferrable
optical inserts for wintersport goggles and PivLock interchangeable shields, and ballistic plano and prescription sunwear. With
around 10% of the population needing some level of complete corrective eyewear and an even greater percentage needing magnification while reading, tying flies, or other detailed activities, Smith has the corrective solution for any lifestyle.
PAGE 32
Synemed
4562 E. Second Street, Suite A
Benicia, California 94510
800-777-0650
BOOTH 215
www.synemed.com
Dave Whalen
[email protected]
Synemed is an industry leader in retinal imaging and imaging software. Synemed is Canon Medical’s largest dealer in the United
States. With EyeScape Advance Imaging Software, coupled with Canon’s New CR2 Non-Mydriatic Retinal Camera and the new
CR2 Plus Non-Myd with FAF, your practice can have cameras that provide high definition retinal imaging and diagnostic tools that
are unsurpassed. Canon’s low flash-high resolution cameras can capture with a pupil size as low as 3.3mm’s. EyeScape’s
Advanced Imaging Software provides specialized tools for viewing and marking diabetes, glaucoma, AMD, AV ratios, and much
more. Synemed also upgrades retinal film cameras. Ask Synemed about slit lamp imaging, EMR connectivity, and in-office
software networking. Synemed installs everything they sell and supports even their oldest installations. You can rely on Synemed
for customer service and care long after the sale. Let Synemed know you are an ODX member for special pricing.
Telscreen
8012 Vine Crest Avenue Suite 3
Louisville, KY 40222
800-769-4933
BOOTH 205, 207
www.TelScreen.com
Wes Harris
[email protected]
Patients trust their eye doctor, but subconsciously many still won’t believe that they really have a medical eye condition
which requires action, because the symptoms “aren’t that bad.” When patients see images and videos of their eye problem,
that problem becomes real and personal to them. Then, patients stick with the treatment plan because they want to see how
much progress they have made at their follow-up visit. TelScreen is pleased to partner with OD Excellence to provide imaging systems that deliver great cash flow for your practice while helping you deliver fantastic patient education that has a real
impact on eye health outcomes. Anyone can attach a camera to a slit lamp, but only TelScreen has been focused on
slit-lamp imaging for 20 years. EyeRes imaging systems provide audit-quality photo-documentation of all external and
anterior-segment conditions (559 ICD codes), and most posterior-segment conditions. Starting under $9,000, EyeRes
systems are surprisingly affordable, provide high return on investment, and can be cash flow positive in the first month.
Although we fit a wide variety of slit lamps, we also offer the EyeRes-SL slit lamp, which is designed for optimal imaging.
Purchase any EyeRes imaging system during the International Vision Conference and receive a free FluorescenceEnhancing Lens ($250 value) and save $500 on networked image access software.
Transitions Optical, Inc.
9251 Belcher Road
Pinellas Park, FL 33782
800-848-1506, 562-201-5197
BOOTH 314
www.transitions.com
Katherine Carson
[email protected]
As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.
Everyday lens options include Transitions® lenses, which provide the optimal balance between outdoor darkness and indoor clarity;
Transitions® XTRActive™ lenses which provide superior darkness outdoors; and the revolutionary Transitions® Vantage™ lenses, the
first and only photochromic lenses to darken and polarize outdoors. Transitions Optical’s performance sunwear line includes a range of
products customized in partnership with other best-in-class brands. Understanding that the right equipment can provide an advantage,
the products are all designed to improve depth perception, clarify color and increase contrast for specific outdoor activities. Transitions
Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs
and resources to aid in their individual efforts and help strengthen industry growth.
PAGE 33
TransNational Bankcard
6201 S Freeway
Fort Worth, TX 76134
602-738-8238
BOOTH 409
www.tnbci.com
Matt Gandolfo
[email protected]
As OD Excellence's preferred vendor for credit card processing and all related merchant services, TransNational offers a group
leveraged rate program that has already helped over 100 ODX members save 30-50% on their monthly processing costs.
VHR-Advisor
631-626-9783
BOOTH 410
www.VHR-Advisor.com
Rebecca Johnson
[email protected]
VHR-Advisor™ is a web-based tool that increases staff accountability and productivity through performance-based compensation.
VISION ONE Credit Union
3279 Ramos Circle
Sacramento CA 95827
800-327-2628
BOOTH 102
www.visionone.org
Debbie Wilson
[email protected]
Since 1951, Vision One Credit Union has provided banking products and services to the independent optometric community. Founded by optometrists for optometrists, we have expertise in financing O.D.s through each career phase. We are a
non-profit institution with an all volunteer, all O.D. Board of Directors. We are funded by member deposits from independent O.D.s, optometric associations and societies, optometric colleges and companies that support independent optometry.
All Vision One deposits are re-invested exclusively into the vision care community and not other medical professions or
industries.
Loan fees waived on all Remodel, Relocation and Equipment loans – up to $500 savings
Volk Optical
7893 Enterprise Drive
Mentor, OH 44060
440-942-6161
BOOTH 112
www.volk.com
Tim Warrell
[email protected]
Come and see Volk's latest products at booth 112: Digital Series lenses - excellent upgrades for your 20D, 78D and 90D. Pictor-a
new handheld, portable ophthalmic imager. We have a 3-week trial program for you to see how it benefits your practice.
VSP Optics Group
BOOTH 301
3333 Quality Drive
www.vspopticsgroup.com
Rancho Cordova, CA 95670
[email protected]
800-615-1883
VSP® Optics Group, a VSP Global® company, supports the profitable growth of private practice by delivering a variety of
high-quality, cost-effective optical products and services through our world-class network.
VSP Vision Care
3333 Quality Drive
Rancho Cordova, CA 95670
888-867-8867
BOOTH 303
www.vsp.com
www.vspglobal.com
[email protected]
VSP Global® unites industry-leading companies-including VSP® Vision Care, Marchon®, Altair®, Eye Designs, Eyefinity®/OfficeMate®, and VSP Optics Group-to grow independent eyecare through the best combination of optical and
business solutions. We invest in the things you value most-innovative products and services to help you be profitable and
deliver the best patient experience. Visit vspglobal.com for more details. VSP Vision Care focuses on how to best connect
patients to independent doctors and create new opportunities for those doctors to prosper. With 28,000 doctors and 57
million members, VSP is the United States' largest provider of eyecare coverage.
PAGE 34
WebSystem3
400 Plaza Drive, Suite 102
Folsom, CA 95630
916-934-5555
BOOTH 201
www.websystem3.com
Dr. Michael Arnell
[email protected]
Created by Michael Arnell O.D. to meet the practice marketing needs of optometrists, WebSystem3 is powerful web-based
software that automates patient communications to successfully increase appointments and promote every profit center in a
practice. A CooperVision company, WebSystem3 is designed exclusively for eye care. Sign up for a no-obligation 30-day free trial.
Get VisionApp included for Free! Visit booth #201
Save hundreds! For a limited time ourintegrated mobile application VisionApp is included with your WebSystem3 subscription.
Zea Vision
680-F Crown Industrial Ct.
Chesterfield, MO 63005
314-628-1000
BOOTH 108
www.EyePromise.com
Laura Beiter
[email protected]
ZeaVision provides Eye Care Professionals the Eye-Q™ program, a fully integrated age related macular degeneration risk management program. The program contains 3 elements; The QuantifEye® device, a leading edge technology to measure macular
pigment with accurate and reproducible results, proprietary EyePromise® supplements containing zeaxanthin and other ingredients essential to eye health, and the Eye Care Support Program™. The program is designed to help patients with low macular
pigment mitigate AMD risk. For information pertaining to the Eye-Q™ program, please contact ZeaVision at 866-833-2800.
PAGE 35