Capturing the Heart of the Social Consumer

Capturing the Heart of the Social Consumer

Capturing the Heart
of the Social
Consumer
BJ Emerson
VP Technology
Tasti D-Lite
@bj_emerson
@tastidlite
© Tasti D-Lite, LLC 2007
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Courtesy Home Box Office
Tasti D-Lite
Social Media Milestones
Mashable’s
Top 40
Brands
on Twitter
Foursquare
“Nearby Specials”
Launch Partner
Twitter
Business 101
Case Study
TastiRewards
Loyalty Program
Launch
QSR Applied
Technology
Award
RSPA RetailNow
Innovative
Solutions
Award
SNAP
Launch Partner
and Case Study
Google “Offers”
Launch Partner
1. Listen to them.
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2. Reward them.
3. Celebrate with them.
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“I saw that I had become mayor and so I
excitedly told the cashier as I did a little
dance.”
-Briana S.
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4. Organize them.
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Thank You
Email: [email protected]
Twitter: @tastidlite or @BJ_Emerson
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