media data - UNITED ENTERTAIN

MEDIA DATA
CINEMA ADVERTISING NETWORK
2015
UNITED ENTERTAIN – THE FACTS
3D Advertising network in 2015
Why are we unique?
• 47 metropolis & cities
• One source solution
• 60 multiplex cinemas
• Extraordinary long contact time (21 min.) with our systems by the viewer
• 1.859.711 gross contacts / week
• IVW 2.763
Our services
• Creation
• 12 hours of daily broadcast
• Broadcast of loops starting at 10 seconds
• Nationwide or regional broadcast
• Content creation and conversion
• Broadcast
• Indivdual loop design
• Individual stele and display solutions
Expansion in
• Sport arenas
• Shopping malls
Any questions?
• Leisure parks
Please contact us:
[email protected] or +49(40)-23 51 45-346
• Airports
• Additional cinemas
2
Media data 2015, Vers. 1.0
Advertising Network 2015
Glasses-free 3D
Patented 3D technology made by UNITED ENTERTAIN
A new trend has conquered the world of cinemas – the third
dimension. Never before have movies been more close to reality
and a theater visit more exiting.
Due to a new and patented 3D production process for Digital-Outof-Home (DOOH), visitors of cinemas may now see 3D-ads, 3Dtrailers and 3D-news without any supporting equipment (glasses)
on 3D screens.
The Hamburg technology & media enterprise UNITED ENTERTAIN
has developed in 2008 a 3D infotainment system for POS / DOOH
especially for close-up viewing for the cinema branch and established a unique nationwide 3D network reaching from Flensburg to Villingen-Schwenningen.
You are invited to advertise in glasses-free 3D in Germany‘s greatest cinemas!
3
Media data 2015, Vers. 1.0
Why Glasses-free 3D?
Studies prove*:
3D GENERATES greater ATTENTION
by 44% compared to 2D-Systems*
3D ADVERTISEMENT IS MORE EFFECTIVE and increases the probability of purchase**
3D INCREASES CUSTOMER SATISFACTION
of an advertised product around 18%**
RedBull RAISEs SALES by 8,5% at point of sale with 3D glasses-free technology*
Compared to 2D ads, 3D ads are more ... ***
effective
realistic
enjoyable
credible
informative
80,5
66,5
65,9
15,9
9,6
* Source: Study of University of Tilburg - http://invidis.de/2012/07/baustelle-studie-3d-displays-erhohen-aufmerksamkeit/
* http://www.skopos.de/newspresse/147-werbung-wirkt-besser-in-3d.html
*** Indicated in per cent, N = 1.000, CineMonitor 2010, www.cinemonitor.de
4
Media data 2015, Vers. 1.0
No display
2D display
3D glasses-free display
A ONE SOURCE SOLUTION!
The entire infrastructure starting from broadcast, IT- Support until
the 3D content production is done in Hamburg – 100% Made in
Germany.
Content Creation
Every 3D Infotainment System (2.62«) consists of black, highgloss polished acrylic glass and includes 1 or 2 screens in 3D
(32“ size; diagonal screen measurement 81,0 cm).
The »On-Board-System« is connected 24 / 7 with the broadcast
center via UMTS router, receiving constantly new playlists and
sending exact reportings concerning the program.
All systems are administered and serviced by an external, certified
computing centre in order to guarantee UNITED ENTERTAIN the
highest working reliability.
Infotainment Systems
5
Media data 2015, Vers. 1.0
Broadcast Center
3D-Content Production
Our experts for autostereoscopic (glasses-free) 3D create for you
impressive content based on decades of experience as well as
self-developed and established software.
Your content will be produced in the highest quality and can be
used for all other existing media formats on the market.
Your existing material (2D Commercials, Flash animations and
Small
FLASH-CONVERSION
2D-flash-levels are placed in the 3D-frame in different dimensions as already known from 3D-cardboard cut-outs.
No adjustments of flash-animation.
Flash movie categories for conversion:
• Flash Banner
• Flash Movies
• Flash Product / Advertisement Presentation
POSTER CONVERSION
Advertisement Poster in 3D. Poster elements like
packshots, logos and corporate design elements are presented as flat 2D dimensions positioned in a 3D space. Only decent animations come to action:
• slight zoom or object enlargement
• slow object movements via short distances
• no fly-ins, no change of perspective
Note: Posters which do not offer different dimensions via different elements might only be partially
suitable. An example: flat logo/symbol on mono­
chrome background.
6
Media data 2015, Vers. 1.0
existing print products) can be also converted through our digital
workflow and prepared for glasses-free 3D.
There are four possible packages for your individual content production to choose (see below). More information is available in
a separate handout.
Medium
Large
ANIMATED LOGO / TEXT
Animated 3D-text in front of customer specific 2D-background. 3D-objects are animated and
presented according to the original provided by customer. 3D-backgrounds my either be created
anew or also provided by customer. Logo or fonts
will be animated as one connected unit, not single
letters, words, liquid simulations or alike.
ANIMATED LOGO / TEXT PLUS
3D-Logo/Text animated in high-quality in front
of 3D-background. 3D-objects are animated and
presented according to the original provided by
customer. 3D-backgrounds my either be created
anew or also provided by customer. Highest quality
animation according to storyboard.
Possible animations:
Flying-in ∙ Turning ∙ Floating
Possible 2D-effects:
Glow ∙ Gleaming ∙ Shine Effects
POSTER-CONVERSION PLUS
Advertising poster with expanded 3D-appearance.
Single 2D-poster elements are given spacial depths
and placed on different dimensions in 3D-space.
Text and logos, icons and corporate design elements
may be created and animated anew as 3D-objects.
Converted 2D-elements receive a 3D-appearance
but may not be given a different perspective. Newly created 3D-objects may be placed and
animated randomly.
ANIMATED PRODUCT
Product animation with text and effects.
The product will be created as 3D-object according
to original followed by highest quality animation
and presentation.
Highest quality animation according to storyboard.
Extra-Large
CUSTOMIZED SOLUTIONS
The »Extra-Large« production package includes
the whole spectrum of possibilities of the UNITED
DIGITAL PRODUCTION.
This package knows no limits. Everything can be
realized.
CONTENT
• Making of complex storyboards
• High-end 3D-animation
• Character animation
• Particle simulation
• Fluid simulation
• Dynamic simulation: solid bodies ∙ clothing ∙ hairs
• Atmospheric effects:
smoke ∙ fire ∙ fog ∙ explosions
• Photorealistic rendering
• 3D-Realfilm & -Editing
• Conversion from »stereo« to »autostereo«
• 3D-post production
• 3D-integration
• Conversion from »2D« to »autostereo«
cross-media Compability
Once created, our 3D content can be easily and economically converted into other formats (2D, 3D, moving
images, still images) for any other channel like: Cinema, TV, PC, tablets, print or online products.
7
Media data 2015, Vers. 1.0
media info
Digital 3D moving images in the entrance area of leading cinemas in Germany (CineStar and UCI KINOWELT) to broadcast 3D
ads, 3D infotainment and 3D movietrailers via glasses-free 3D screens.
60
Multiplex cinemas with 531.346 visitors / week*
47
Metropolis and cities
320
Infotainment systems with 1 or 2 screens (single-/double) 32” (total of 350** 3D displays / screens)
66.000
Total of spot broadcasts per day (120 loops (6 min. loop) x 350** displays)
132.000
Total of spot broadcasts per day (240 loops (3 min. loop) x 350** displays)
462.000
Total of spot broadcasts per week (120 loops (6 min. loop) x 350** displays)
924.000
Total of spot broadcasts per week (240 loops (3 min. loop) x 350** displays)
1.859.711
Brutto contacts per week: i.e. visitors pass 3D Infotainment Systems up to 3,5 times
* based on a study of frequency of visitors by IVW in 2012
** as of May 2012
8
Media data 2015, Vers. 1.0
3D broadcast program
The broadcast program consists of three components:
50%
3D ads
Amount loops / day
min. 120 x
25%
3D infotainment
Duration of loop
up to 6 minutes
25%
3D movie trailer
Time broadcast / day
min. 12 hrs.
1 Movie Trailer / Theme
à 20 sec.
Movie Trailer / Theme
1 Event theme
à 20 sec.
CineLady, CineMen, Extra-Tickets, Vouchers, Food-packages, etc.
3 Theme Advertising Partners
à 10 sec.
Respective Advertising Partners/Sponsors (e.g. Action: Car Brand)
4 Infotainment
à 10 sec.
Separators, Special Offers, Moviepoints, Previews, etc.
2 Infotainment Advertising Partners
à 10 to 20 sec.
Infotainment Advertising Partners, e.g. Food-package Pepsi
5 Advertising
à 10 sec.
Advertising
16 Program blocks
180 sec.
CD
er
ail
tr
.g.
,e
me
e
Th
Cin
isin
Ad
t
ver
em
I/
aC
nfo
DI
C
Media data 2015, Vers. 1.0
I/
aC
o
Inf
em
er
rtn
a
gp
Cin
9
The loop runtime is 6 minutes. One spot (10 sec.) will
be broadcasted every 6 minutes on each screen.
ot
Sp
DI
C
ot
Sp
Cin
em
I/
aC
nfo
a
gp
isin
t
ver
Ad
r
r
tne
g
isin
er
rtn
pa
Ad
is
p
ing
ot
Sp
ot
Sp
A
rt
dve
r
ne
art
t
ver
e
p
ing
CD
is
e
Ev
r
ne
art
em
th
nt
A
rt
dve
Cin
em
I/
aC
o
Inf
t
ver
Ad
g
isin
er
rtn
pa
Socio-demographics of Cinema Visitors 2010
Gender, age and net income
Duration of Cinema Visit
Gender:
How many minutes before the start of a movie do you
get to the theater?
Male ................................................................................... 44 %
Female ................................................................................ 56 %
Age:
below 20 years ..................................................................... 24%
20 to 29 Years ..................................................................... 26 %
30 to 39 Years ..................................................................... 17 %
above 40 Years ..................................................................... 34 %
Net income:
below € 750,– . .................................................................... 5,1 %
€ 750,– to € 1.499,– ........................................................... 20,3 %
€ 1.500,– to € 2.249,– ........................................................ 31,7 %
€ 2.250,– and above ............................................................ 69,6 %
5 to 10 minutes .................................................................. 6 %
11 to 15 minutes ................................................................16 %
16 to 20 minutes .................................................................26 %
21 and more minutes ...................................................................52 %
How long do you stay in the theater after the movie?
5 to 10 minutes ...................................................................19 %
11 to 15 minutes .................................................................40 %
16 to 25 minutes ................................................................. 0 %
26 or more minutes .............................................................. 2 %
Why do you like advertising in cinemas?
The lastest movies are advertised............................................20 %
Commercials are colourful........................................................4 %
The commercials are not annoying and are simply part of it.......12 %
I get additional information......................................................4 %
70%
60%
50%
40%
30%
20%
10%
0%
below 750 €
750 €
to 1.499 €
1.500 €
to 2.249 €
2.250 €
and above
Source: Number of visitors in cinema in 2009 on the basis of the GfK Panels April 2010
10
Media data 2015, Vers. 1.0
Socio-demographics of Cinema Visitors 2010
Affinity to glasses-free 3D commercials
Does 3D advertisement/infotainment appeal to you in Movie
Theater Foyers?
Totally agree . ....................................................................... 30%
Agree .................................................................................. 50%
Neutral................................................................................. 14%
Do not agree at all ................................................................ 6%
Why does 3D advertisement/infotainment appeal to you in
Cinema Foyers?
No more glasses ................................................................... 60%
I like 3D............................................................................... 10%
Nice moving images at eye level . ........................................... 10%
Looks cool ........................................................................... 12%
Images seems real ................................................................ 2%
It‘s new and different............................................................. 8%
This is the new 3D generation . .............................................. 6%
fotainment
ising/3D in
rt
e
v
d
a
D
3
e
I Visitors
Glasses-fre
% of the UC
0
8
to
l
a
e
p
ap
Source: MAFO-survey 2011, surveying UCI-Cinema Visitors
11
Media data 2015, Vers. 1.0
PARAMETERS OF COOPERATION PARTNERS IN GERMANY
Area 1
Distribution of locations according to Nielsen Area 1 and 2
Nielsen-Area:
City
Cinema
Adress
Town
CineStar (5 Locations)
Bremen
CineStar Kristall-Palast
Hans-Bredow-Straße 9
28307 Bremen
61
Garbsen
CineStar - Der Filmpalast.
Rathausplatz 2
30823 Garbsen
43
UCI (5 Locations)
IVW
Lübeck
CineStar - Filmpalast Stadthalle
Mühlenbrücke 11
23552 Lübeck
39
Osnabrück
CineStar - Der Filmpalast.
Theodor-Heuss-Platz 6 – 9
49074 Osnabrück
35
Stade
CineStar - Der Filmpalast.
Am Kommandantendeich 1 – 3
21680 Stade
28
Wilhelmshaven
UCI KINOWELT Wilhelmshaven
Bahnhofstraße 22
26382 Wilhelmshaven
29
Hamburg
UCI KINOWELT Othmarschen Park
Baurstraße 2
22605 Hamburg
65
Hamburg
UCI KINOWELT Wandsbek
Friedrich-Ebert-Damm 134
22047 Hamburg
63
Hamburg
UCI KINOWELT Mundsburg
Hamburger Straße 12
22083 Hamburg
56
Flensburg
UCI KINOWELT Flensburg
Süderhofenden 14
24937 Flensburg
38
TOTAL IVW NIELSEN AREA 1
Area 2
CineStar (7 Locations)
UCI KINOWELT (6 Locations)
Bielefeld
CineStar - Der Filmpalast.
Zimmerstraße 10 – 14
33602 Bielefeld
37
Dortmund
CineStar - Der Filmpalast.
Steinstraße 44
44147 Dortmund
89
Düsseldorf
CineStar - Der Filmpalast.
Hansaallee 245
40549 Düsseldorf
35
Gütersloh
CineStar - Der Filmpalast.
Kaiserstraße 30
33330 Gütersloh
32
Hagen
CineStar - Der Filmpalast.
Springe 1
58095 Hagen
37
Oberhausen
CineStar - Der Filmpalast.
Luise-Albertz-Platz 1
46047 Oberhausen
65
Siegen
CineStar - Der Filmpalast.
Sandstraße 31
57072 Siegen
44
Hürth
UCI KINOWELT Hürth Park
Theresienhöhe
50354 Hürth
64
Bochum
UCI KINOWELT Ruhr Park
Am Einkaufszentrum 22
44791 Bochum
Neuss
UCI KINOWELT Neuss
Batteriestraße 7
41460 Neuss
Düsseldorf
UCI KINOWELT Düsseldorf
Hammer Straße 29 – 31
40219 Düsseldorf
59
Bad Oeynhausen
UCI KINOWELT Bad Oeynhausen
Mindener Straße 36
32547 Bad Oeynhausen
49
Paderborn
UCI KINOWELT Paderborn
Kamp 30 – 32
33098 Paderborn
Media data 2015, Vers. 1.0
103
31
TOTAL IVW NIELSEN AREA 2
12
457
26
671
PARAMETERS OF COOPERATION PARTNERS IN GERMANY
Distribution of locations according to Nielsen Area 3A, 3B, 4 and 5
City
Cinema
Adress
Town
IVW
CineStar (7 Locations)
Frankfurt am Main
CineStar Metropolis
Eschenheimer Anlage 40
60318 Frankfurt a.M.
100
Area 3A
Nielsen-Area:
UCI KINOWELT (1 Location)
Frankfurt am Main
CineStar - Der Filmpalast.
Mainzer Landstraße 681
65933 Frankfurt a.M.
22
Fulda
CineStar - Der Filmpalast.
Löherstraße 41
36037 Fulda
45
Kassel
CineStar - Der Filmpalast.
Karlsplatz 8
34117 Kassel
45
Ludwigshafen
Village Cinema Ludwigshafen
In der Walzmühle, Yorckstraße 2
67061 Ludwigshafen
36
Mainz
CineStar - Der Filmpalast.
Holzhofstraße 1
55116 Mainz
88
Saarbrücken
CineStar - Der Filmpalast.
St.-Johanner-Straße 61
66115 Saarbrücken
55
Kaiserslautern
UCI KINOWELT Kaiserslautern
Straßburger Allee 8
67657 Kaiserslautern
Area 4
3B
TOTAL IVW NIELSEN AREA 3A
CineStar (1 Location)
CineStar - Der Filmpalast.
Schützenstraße 1
78056 Villingen Schwenningen
TOTAL IVW NIELSEN AREA 3B
26
Bamberg
CineStar - Der Filmpalast.
Ludwigstraße 2
96052 Bamberg
43
Erlangen
CineStar - Der Filmpalast.
Nürnberger Straße 31
91052 Erlangen
53
Ingolstadt
CineStar - Der Filmpalast.
Am Westpark 2
85057 Ingolstadt
TOTAL IVW NIELSEN AREA 4
UCI KINOWELT (4 Locations)
57
153
Berlin - Alexanderplatz / Mitte
CineStar - CUBIX Filmpalast.
Rathausstraße 1
10178 Berlin
76
Berlin - Hellersdorf
CineStar - Der Filmpalast.
Stendaler Straße 25
12627 Berlin
33
Berlin - Potsdamer Platz
CineStar - Original.
Potsdamer Straße 4
10785 Berlin
57
Berlin - Prenzlauer Berg
Kino in der Kulturbrauerei
Schönhausener Allee 36
10435 Berlin
39
52
Berlin - Tegel
CineStar - Der Filmpalast.
Am Borsigturm 2
13507 Berlin
Berlin - Treptow
CineStar - Der Filmpalast
Elsenstraße 115 – 116
12435 Berlin
29
Berlin
UCI KINOWELT Gropius Passagen
Johannisthaler Chaussee 295
12351 Berlin
36
29
Berlin
Kino Friedrichshain Betriebsges. mbH
Landsberger Allee 52
10249 Berlin
Berlin
UCI KINOWELT Am Eastgate
Märkische Allee 176 – 178
12681 Berlin
35
Berlin
UCI KINOWELT Colosseum
Schöndorfer Allee 123
10437 Berlin
54
TOTAL IVW NIELSEN AREA 5
13
26
CineStar (3 Locations)
CineStar (6 Locations)
Area 5
Villingen-Schwenningen
40
431
Media data 2015, Vers. 1.0
440
PARAMETERS OF COOPERATION PARTNERS IN GERMANY
Area 6
Distribution of locations according to Nielsen Area 6 and 7
Nielsen-Area:
City
Cinema
Adress
Town
CineStar (5 Locations)
Magdeburg
CineStar - Der Filmpalast.
Am Pfahlberg 5
39128 Magdeburg
30
Neubrandenburg
CineStar - Der Filmpalast.
Friedrich-Engels-Ring 55
17033 Neubrandenburg
23
Rostock
CineStar Capitol Filmpalast
Breite Straße 3 – 5
18055 Rostock
27
Rostock
CineStar - Der Filmpalast.
St.-Petersburger-Straße 18b
18107 Rostock
28
UCI KINOWELT (4 Locations)
IVW
Wildau
CineStar – Der Filmpalast
Chausseestrasse 1
15745 Wildau
44
Leipzig
UCI KINOWELT Nova Eventis
EKZ Nova Eventis
06237 Leuna OT Günthersdorf
24
Cottbus
Kino Lausitzpark Betriebsgesellschaft mbH
Am Seegraben 22
03058 Cottbus
29
Dessau
UCI KINOWELT Dessau
Wolfgangstraße 14 b
06844 Dessau
28
Potsdam
UCI KINOWELT Potsdam
Babelsberger Straße 10
14473 Potsdam
50
TOTAL IVW NIELSEN AREA 6
Area 7
CineStar (4 Locations)
UCI KINOWELT (2 Locations)
Chemnitz
CineStar - Der Filmpalast Am Roten Turm
Neumarkt 2
09111 Chemnitz
61
Erfurt
CineStar - Der Filmpalast.
Hirschlachufer 7
99084 Erfurt
55
Jena
CineStar - Der Filmpalast.
Holzmarkt 1
07743 Jena
32
Leipzig
CineStar - Der Filmpalast.
Petersstraße 44
04109 Leipzig
77
Gera
Kino Gera Betriebsgesellschaft mbH
Reichstraße 3
07545 Gera
27
Dresden
UCI KINOWELT Elbe Park
Lommatzscher Straße 82
01139 Dresden
50
TOTAL IVW NIELSEN AREA 7
Gesamt IVW NIELSEN
Locations
14
283
Media data 2015, Vers. 1.0
302
2.763
60
media PRICING 2015
Digital 3D moving images in the entrance area of leading cinemas in Germany (CineStar and UCI KINOWELT) to broadcast 3D ads, 3D infotainment & 3D movietrailers via glasses-free 3D screens.
Pricing netto of network :
network
Minimum booking:
Pricing netto
60 cinemas (totaly network)
10 sec / 12 months
€ 73.200,00
1 cinema
10 sec / 12 months
€ 1.200,00
1 cinema
20 sec / 12 months
€ 2.400,00
Minimum booking: one cinema for 12 months within a 10 sec booking in a loop.
IVW totaly network: 2.763
TKP: € 0,76
15
Media data 2015, Vers. 1.0
* on a study concerning the frequency of
visitors by IVW in 2012
TECHNICAL DATA
32“ Single- and Double Infotainment system
Material: High-gloss polished acrylic glass with aluminium profile
and metal foot (970 mm width x 450 mm depth)
Height: 2.218 mm
Width: 900 mm
Depth: 145 mm
Colour: Black
1x 3D monitor LCD or 2x 3D monitors LCD
Diagonal screen measurement: 810 mm (31,5“)
Format: 16:9 (Landscape)
Image resolution: Full-HD 1.920 x 1.080 pixel
Screen brightness: 1.200 cd / m2
3D filter brightness: 800 cd / m2
3D perspectives: 8
3D technology: High brightness barrier (HBB)
Minimal viewing distance: 1,70 m (optimal: 3,00 m)
In- & out screen effect: max. 30 cm
PC system with content management software (CMS)
Overvoltage Protection
WLAN-Router
3G / 4G UMTS for permanent connection (24 / 7) with broadcast center
Power Supply: 220 – 230 V
Total Weight: ca. 115 kg
16
Media data 2015, Vers. 1.0
Marketing & Distribution
CONTACT
17
Kerstin Buddenhagen
Head of Media & Sales
Phone: +49(0) - 40 23 51 45-342
Mobil:
+49(0) - 151 46 13 15 77
E-Mail: [email protected]
Media data 2015, Vers. 1.0