Residential brand STYLE GuidE
Transcription
Residential brand STYLE GuidE
Residential brand STYLE Guide table of contents 1 Mission Statement 2 Tool Kit 3Logos 71.800.Terminix/Terminix.com 8Guarantees 9Fonts 10Colors/Backgrounds 11Photography 12Legal 13 Creative Examples Mission Statement At Terminix, our mission is to provide homeowners power over pests. As a company, we are committed to delivering the caring, quality service of a true leader. By continuously finding ways to better serve our customers and by backing our work with the strongest guarantees in the business. The pro-active protection we offer allows our customers the peace of mind knowing that they’re covered against pests. Guaranteed. The Terminix Brand The Terminix brand is more than a type face or color. The identity system is made up of many elements – carefully chosen tools – that work together to create a distinctive image and tone. These basic guidelines will introduce the Terminix logo and other important identity elements. Our identity offers an opportunity to standardize and focus the Terminix brand in all communication. If your communications have a brand message, they must also have the Terminix brand identity as described in these pages. Brand Style Guide 1 Tool Kit Please review these standards and refer to them often as you develop Terminix pieces. Our identity will have the most impact when these standards are consistently and carefully followed. So all materials (printed, online, etc.) must incorporate the proper logo and other identity elements. White backgrounds create a clean framing of Terminix green (PMS 357) and also work to suggest a clean, pristine environment preserved by Terminix service. The green then represents Terminix as a grounded, stable, powerful solution. The white and green combination also portrays Terminix as a very modern, innovative and empathetic brand. It has been our experience that on rare occasions these guidelines can be impractical for some projects. In these instances, any alternative graphic solutions must be approved by Kevin Kowalski ([email protected]) and will be evaluated on a case-by-case basis. For questions or additional information, please contact the Terminix Corporate Office in Memphis, Tennessee. Requests for usage of art must be made via [email protected]. Brand Style Guide 2 Logos The Terminix logo MUST NOT be altered in any way. Reproduce the Terminix logo only from the authorized reproduction artwork provided. The 4-color logo lock-up should be used in all CMYK ads. The black logo lock-up should be used on all black and white ads and when imaging the logo. The standard Terminix color is: Pantone 357 CMYK 80,0,100,56 RGB 0,98,37 Logo Clearance To keep the Terminix logo free of distracting elements, it should always be surrounded by a generous amount of space. Use the note below for the minimum amount of space that should surround the logo. When available, greater open space is recommended. NOTE: The logo should have a clearance the height of the capital P in the tagline around the entire logo. Incorrect Logo Usage The logo should not be reversed in advertising. (An exception is made on some collateral pieces but requires express permission.) Do not print logo in dark colors on a dark background. Do not print logo in white on a light background. Do not attempt to recreate the logo using another type font. The logo should not be reversed. Do not distort the logo in any way. Do not use the logo as part of a sentence or phrase. Brand Style Guide 3 Logos Terminix Shield Logo The shield is a powerful and consistent branding element that can be adapted depending on the product in play. Core Product Shields The Terminix brand logo is our primary device to represent Terminix services. The individual product logos should only be used when necessary, e.g. to list or organize offerings for better customer understanding. ® ® SM TIONS PEST CONTROL LIQUID DEFEND N N SM SM PEST CONTROL SM SM BAITING PROGRAM ULTIMATE PROTECTION® PACKAGE ® TERMITE INSPECTION & PROTECTION PLAN Example: Core Product Shield with copy SM U ULTIMATE PROTECTION® PACKA ® DNTROL M TERMITE SOLUTIONS ULTIMATE PROTECTION PACKAGE Ultimate Protection® Package: Get total ® protection for your home against both termites and pests. Upgrade your protection today and save an additional 10% on both services with the Ultimate Protection® Package. The product title is 13pt and uses Gotham Medium in PMS 357. The body copy is 10pt and uses Gotham Book. Brand Style Guide 4 Logos Termite Solutions Logos For Termite Solutions, the T-shield can be used in two ways: 1. Icon to represent all Termite solutions offered by Terminix; subsequent mentions of individual solutions would be treated with text only. 2. Icon to represent specific Termite Solutions, e.g. Liquid Defend System. See collateral example. Logo examples of Termite Solutions: USE T-shield WITH THE FOLLOWING SOLUTIONS: ® TERMITE INSPECTION & PROTECTION PLAN® TERMITE INSPECTION & PROTECTION PLAN®® ® TERMITE INSPECTION & PROTECTION PLAN ® ® ® LIQUID DEFEND SYSTEM ® LIQUID DEFEND SYSTEM®® ® LIQUID DEFEND SYSTEM BAITING PROGRAM ® BAITING PROGRAM ® BAITING PROGRAM ® PEST CONTROL PEST PEST CONTROL CONTROL Brand Style Guide 5 & PROTECTION PLAN TERMITE INSPECTION & PROTECTION PLAN TERMITE INSPECTION & PROTECTION PLAN TERMITE INSPECTION & PROTECTION PLAN Logos Terminix Ancillary Logos TERMITE Products INSPECTION & PROTECTION PLAN 1. T erminix ancillary brand names and shields should always be locked up with the Terminix Brand logo to maintain presence of base brand. TERMITE INSPECTION & PROTECTION PLAN TERMITE INSPECTION & PROTECTION PLAN Ancillary Product Logo Lock-ups & PROTECTION PLAN SAFESHIELD SAFESHIELD SAFESHIELD ™ SM ™ SM ™ INSULATION SERVICE SM SM SM INSULATION SERVICE SM INSULATION SERVICE INSULATION SERVICE INSULATION SERVICE MOSQUITO SENTRY from INSULATION SERVICE MOSQUITO SENTRY from MOSQUITO SENTRY from 2. Ancillary brand shields can be used without Terminix logo lock-up only when Terminix brand logo is present and there is a need to list individual offerings. In this case, the ancillary brand ® shield and brand name would be featured. ECOCONTROL ECOCONTROL ECOCONTROL ® ® Brand Style Guide 6 1.800.terminix/terminix.com 1.800.TERMINIX The Terminix phone number should be ALL CAPS and divided by periods rather than dashes (except when functionally necessary e.g. click to call on mobile phone). Gotham Bold should be used in instances where the phone number is used in a CTA. Gotham Medium should be used when the phone number is part of a sentence. Terminix.com The Terminix URL should be written with a capital “T” while the rest of the word is lower cased. Gotham Bold should be used in instances where the phone number is used in a CTA. Gotham Medium should be used when the phone number is part of a sentence. If the URL is the last word of a paragraph, you should not include the period. Example: Schedule your FREE Pest Evaluation at Terminix.com Brand Style Guide 7 Guarantees The Ultimate Protection Guarantee Logo: ® This logo should only be printed in 4-color pieces and may be used with both residential pest or termite sales pieces. Ultimate Protection Guarantee Language: The language we use when referring to the Ultimate Protection Guarantee must remain consistent. It will vary when selling termite protection, pest protection or both. Termite Protection: • Never Pay for future termite treatments or damage repairs as long as you keep your plan • 100% satisfaction or your money back* Pest Protection • • • • A custom plan to help get pests out and keep them out Solutions within 24 hours Work continued until you’re satisfied 100% satisfaction or your money back* Both Termite and Pest Protection (Ultimate Protection Package) • Lifetime termite damage repairs as long as you keep your plan • Work continued until you’re satisfied • 100% satisfaction or your money back* Brand Style Guide 8 Fonts Primary Fonts The standard font for all Terminix advertising and other external communication is Gotham. If you do not have the Gotham family of fonts, (ARIAL OR HELVETICA) will work. Any other font use must get prior approval from SOMEBODY ([email protected]) Headlines: Gotham Medium in lowercase with initial cap at the beginning of the sentence. Body Copy: Gotham Book CTA’s: Gotham Bold Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Brand Style Guide 9 colors Primary Pallette Green White Gradient 100% White that gradates to corners. Corners should never exceed 25% Black. C: 80 M: 0 Y: 100 K: 56 PMS 357 This is the primary Terminix color for graphics and text. Secondary Pallette LIQUID DEFEND SYSTEM® TERMITE BAITING PROGRAM Online dule. Just point, click and you’re 4/7 to manage your account online. secure site to: t details This palette is only to be used in multipage pieces such as brochures: nd invoices sy steps: Click “Manage My Account” at Terminix.com UNt ORD ULtIMAte pROteCtION FOR YOUR HOMe. GUARANTEED. ® Green gradient Steel background Enter your Customer Number or Sales Agreement Number This gradient changes from a CMYK: 65,0,100,37 in the center to CMYK 79,0,100,75 at the edge. Your Customer Number: __________________________ Enter the phone number associated with the covered property Terminix.com A touch of grained steel may be used as an accent only when the green gradient is the primary color pallette. ur plan. Ultimate Protection Guarantee excludes damage from drywood termites, does not apply for service plans and is subject area, or for details regarding any Terminix guarantee, call 1.800.TERMINIX (1.800.837.6464) or refer to your contract. Termite ge claims within the last 12 months. 3Terminix Tell & Win is not available in all states. © 2010 The Terminix International Company Orange Used for CTA buttons and links in online executions. The dark orange is hex #ff7d00 The light orange is hex #ffb559 Brand Style Guide 10 Photography A robust library of pest and termite images is being built from recent shoots. The philosophy is “real is best,” so first utilize the real images of pests that have been acquired. For more flexibility, CGI images are an option. Photography of people should also take on a more real, photojournalist style and color. Less posed or staged shots. In keeping with the Terminix brand tone, imagery should be serious rather than comedic. Illustrations and animations should have photo-realistic quality. When possible, it’s preferred that background imagery be mostly white and sparse. total mites and ith the Important details inside about your recent Terminix Examples: ® service. ens e ecay, ng space. ps ge. oor racked sticky xisting DO NOT PRINT CYAN DIE Client: Terminix Job No: 310-6878TMX0109 Description: Dual Srve Tkt Fldr & DH Outside Color(s): 4CP Insertion Date: TBD Art Director: J. Harper Copywriter: P. O’Malley Publication(s): N/A Live: .125” Trim: 12.75” x 21.5” (FLAT) 6” x 14” (FINISHED) Bleed: .125” Studio: Andrew Bennett Prod. Mgr.: Katy Theiss Traffic Mgr.: Laurie Shannon Brand Style Guide 11 C Legal Copy Standards For the following Branded and Trademarked names, we use the registered mark ® in the headline/title and the first mention in body copy. Terminix Branded and Trademarked Names • Terminix.com • Terminix® • Terminix® Pest Control • Terminix® Pest Control Plan • Terminix® Pest Control treatment / treatments / service • Terminix® Liquid Defend System® • Terminix® Termite Baiting Program • Terminix® Termite Inspection & Protection Plan® • Terminix® Termite Treatment Plan • Terminix® Ultimate Protection® • Terminix® Ultimate Protection® Guarantee • Terminix® Ultimate Protection® Package • Terminix® SafeShieldTM (Terminix must always accompany SafeShield due to legalities) Brand Style Guide 12 creative examples For some examples of acceptable creative language, fonts, imagery and more, see the next few pages. 2011 National Direct Mail Campaign Termites cost $5 billion every year. <Address> <City> <State> <Zip> Get protection for only $24.95... per month 1.800.000.0000 Terminix.com/LandingPage <BARCODE> <Seq_Num> <Full_Name> <Address_Main> <City> <State> <ZIP5> <ZIP4> Dear <First_Name Last_Name>, Soon, they’ll devour homes in your area. Each year, they infest 1 in 30 homes, costing homeowners an average of $8,664 with no relief from insurance companies. And these monsters will soon be swarming toward your street.They’re termites, and their 2011 swarm is projected to hit Dallas in the coming weeks. Fortunately, you can get to them before they get to you at a fraction of the potential costs. Terminix termite plans start for only $24.95 per month. ® Backed by the strongest guarantee in the business: • Never pay for future termite treatments or damage repairs as long as you keep your plan • 100% satisfaction or your money back* Last year’s swarm was one of the worst recently recorded. And if termites hit any of your neighbors, your home faces a higher risk of infestation. A professional termite inspection from Terminix is your first step to enjoying Ultimate Protection.® Schedule your No-Obligation Termite Inspection now. Call 1.800.000.0000 Visit Terminix.com/LandingPage We look forward to providing power over pests. Sincerely, <Name> <Title> P.S. Save $50 on a Terminix Pest Control Plan. Roaches, ants, spiders and many other pests are not only gross, but dangerous, too. They can carry diseases like strep, staph and E. coli into your home. The Terminix Pest Control Plan works to keep out 27 of the worst pest varieties. Guaranteed. Schedule your FREE Pest Evaluation today. 2011XXXXXXXX XXXXXXXXXX Cockroaches can carry staph. keep them out. <Address> <City> <State> <Zip> SaVE $50. 1.800.000.0000 Terminix.com/LandingPage <BARCODE> <Seq_Num> <Full_Name> <Address_Main> <City> <State> <ZIP5> <ZIP4> Dear <First_Name Last_Name>, They can bring in dangerous germs like salmonella, dysentery and E. coli. The strongest guarantee in the business. They’re about to enter your home through the tiniest cracks. They’re common pests like cockroaches, ants and spiders, and they’re monsters. So you were smart to contact Terminix® in the past. Terminix can help get to them before they get to you. We don’t just kill pests. We work to keep them, and the diseases they carry, out of your home in the first place. Guaranteed. And right now you can SaVE $50 on our pest control plan. • A custom plan to help get pests out and keep them out • Solutions within 24 hours How is Ultimate Protection® different? First, we work to get pests out. Then we establish a perimeter to keep them out. If you ever see a pest between services, we’ll provide a solution within 24 hours. Additionally, we arm you with Terminix SafeShield, an exclusive, nature-based • Free emergency pest services between regular visits TM spray that’s powerful, family-friendly and immediate. • 100% satisfaction or your money back Schedule your FREE Pest Evaluation now and SaVE $50. Call <800_PhONE> Visit Terminix.com/LandingPage We look forward to providing power over pests. Sincerely, <Name> <Title> P.S. Save 10% on a Termite Treatment Plan. Termites will infest one home on every street this year and cost those homeowners an average of $8,664. Yet most homeowners aren’t covered against this costly threat. That’s why Terminix offers guaranteed solutions to help protect your home. Schedule your No-Obligation Termite Inspection today. 2011XXXXXXXX XXXXXXXXXX Brand Style Guide 13 creative examples For some examples of acceptable creative language, fonts, imagery and more, see the next few pages. 2011 National Direct Mail Campaign How much could Ultimate Protection save you? ® Without Protection With Ultimate Protection Future Treatment Fees Demolition/Prep $1,200 $0 $1,386 $0 Structural Repairs Reconstruction $1,549 $0 $3,137 $0 Refinishing $1,392 $0 Total: $8,664 $0 Sample Expenses* Doing over $5 billion in damage every year, termites aren’t just pests. They’re monsters. Ultimate Protection starts with a No-Obligation Termite Inspection. 1.800.000.000 | Terminix.com/LandingPage Sources: www.HowStuffWorks.com. www.Termite.com. 1 Home must qualify for Termite Inspection & Protection Plan. Offer is contingent upon, but not limited to, an inspection of property, state of residence, presence of termite activity and construction type. Termite Inspection & Protection Plan pricing is based on an annual contract. Any future treatments and/or damage repairs require the presence of live termite activity and all inspection payments to be current. Ultimate Protection Guarantee excludes damage from drywood termites, does not apply for service plans and is subject to continued annual renewal inspections and payments thereof. Not available in all areas. For complete offer terms, including coverage areas, or for details regarding any Terminix guarantee, call 1.800.TERMINIX (1.800.837.6464). Refer to the Termite Inspection & Protection Plan for additional limitations, restrictions, terms and conditions that apply with this offer. Termite inspections are not applicable for real estate closings. 2If within 30 days after an inspection or treatment you aren’t totally satisfied, we will refund the treatment or inspection charges, reimburse any prepaid services and cancel your plan. 3Present this offer to a Terminix representative before payment of pest services to obtain the stated discount. Offer only available to new pest customers. Only one discount per household. Not to be combined with any other pest offers. You have the right to decline future advertisements from Terminix International and can exercise this right either by calling 1.800.TERMINIX (1.800.837.6464) or by sending your written requests to Terminix Opt-out, Mailstop A4-1061, 860 Ridge Lake Boulevard, Memphis, TN 38120. © 2010 The Terminix International Company Limited Partnership. All rights reserved. <CAMPAIGN_CD> <LICENSE_NUMBER> <VERSION_NUMBER> <TN_CHARTER_NUM> <key_cd> FPO 2011LTRBDC XXXXXXXXX What could common pests be bringing into your home? Staphylococcus (staph infection) “The cockroach may be a resevoir for a range of bacteria including salmonella, staphylococcus and streptococcus.” -Better Health Channel Carried by the following Terminix covered pests: Roaches Silverfish Ants Mice Spiders They can live in colonies of thousands and carry over 33 infectious diseases. They’re not just pests. They’re monsters. Get to them before they get to you. Guaranteed. 1.800.000.000 | Terminix.com/LandingPage Sources: www.HowStuffWorks.com. www.Termite.com. 1 Home must qualify for Termite Inspection & Protection Plan. Offer is contingent upon, but not limited to, an inspection of property, state of residence, presence of termite activity and construction type. Termite Inspection & Protection Plan pricing is based on an annual contract. Any future treatments and/or damage repairs require the presence of live termite activity and all inspection payments to be current. Ultimate Protection Guarantee excludes damage from drywood termites, does not apply for service plans and is subject to continued annual renewal inspections and payments thereof. Not available in all areas. For complete offer terms, including coverage areas, or for details regarding any Terminix guarantee, call 1.800.TERMINIX (1.800.837.6464). Refer to the Termite Inspection & Protection Plan for additional limitations, restrictions, terms and conditions that apply with this offer. Termite inspections are not applicable for real estate closings. 2If within 30 days after an inspection or treatment you aren’t totally satisfied, we will refund the treatment or inspection charges, reimburse any prepaid services and cancel your plan. 3Present this offer to a Terminix representative before payment of pest services to obtain the stated discount. Offer only available to new pest customers. Only one discount per household. Not to be combined with any other pest offers. You have the right to decline future advertisements from Terminix International and can exercise this right either by calling 1.800.TERMINIX (1.800.837.6464) or by sending your written requests to Terminix Opt-out, Mailstop A4-1061, 860 Ridge Lake Boulevard, Memphis, TN 38120. © 2010 The Terminix International Company Limited Partnership. All rights reserved. <CAMPAIGN_CD> <LICENSE_NUMBER> <VERSION_NUMBER> <TN_CHARTER_NUM> <key_cd> FPO XXXXXXXXX 2011LTRBSTAPH Brand Style Guide 14 2011OEA PCC2 9.5” x 4.125” (FOLDED) 10.75” x 9.375” (FLAT) 9.75” x 4.125” (FOLDED) n/a (FLAT) Bennett InnerWorkings/V. Marini Norton Brand Style Guide 15 DO NOT PRINT CYAN DIE Studio: Prod. Mgr.: Traffic Mgr.: Bleed: PCSUP 9” x 3.875” (FOLDED) 10.75” x 9.375” (FLAT) BLACK PLATE How many diseases could pests bring into your home? Trim: Client: Job No.: Harper O’Malley Studio: Prod. Mgr.: Traffic Mgr.: Bleed: Trim: Live: 9” x 3.875” (FOLDED) 10.75” x 9.375” (FLAT) 9.5” x 4.125” (FOLDED) 10.75” x 9.375” (FLAT) 9.75” x 4.125” (FOLDED) n/a (FLAT) Bennett InnerWorkings/V. Marini Norton DO NOT PRINT CYAN DIE Art Director: Copywriter: TMX 310-6878TMX0155 Description: Spring 2011 #10 OE Termite: TC1, TC3 2011OEB Pest:Color(s): C2 2C: 357, K 2011OEB PCSUP Live: Are pests bringing diseases into your home? Color(s): Art Director: Copywriter: Window = 4”w X 1.25”h .875” from Left .625” from Bottom TMX 310-6878TMX0155 Spring 2011 #10 OE 2011OEA 2C: 357, K Harper O’Malley Window = 4”w X 1.25”h .875” from Left .625” from Bottom Client: Job No.: Description: Termite: C2, HOT Pest: C1, SUP creative examples For some examples of acceptable creative language, fonts, imagery and more, see the next few pages. 2011 National Direct Mail Campaign P.O. Box 172018 Memphis, TN 38187-2018 P.O. Box 172018 Memphis, TN 38187-2018 creative examples Print Pieces TERMINIX IS PROUD ® TO SUPPORT The Lancaster Catholic Crusaders Call Terminix for Ultimate Protection. ® Terminix has been protecting homeowners against termites and other pests for over 80 years. Today, more American homeowners trust Terminix than any other pest control company. Only Terminix promises you a same-day solution, a job done right the first time, 100% satisfaction or your money back* and coverage for any future termite damage repairs while under contract. Guaranteed. Call 717.295.0820 or visit Terminix.com *If within 30 days after an inspection or treatment you aren’t totally satisfied, we will refund the treatment or inspection charges, reimburse any prepaid services and cancel your plan. © 2010 The Terminix International Company Limited Partnership. All rights reserved. Brand Style Guide 16 creative examples Print Pieces Does your insulation keep out everything it shoulD? heat cold Pests Saves up to 32% on energy bills and keeps out 10 types of pests. SM SM INSULATION SERVICE Client:TERMINIX Live: 7.5”x3.25” keep out heat, colD anD pests With terminix insulation service. sm JobNo.:310-6878TMX0063 terminix Insulation service utilizes eNeRGY staR® qualified Description:InsulationServiceBuckslip t•a•PtM (thermal, acoustic, Pest control) Insulation which Color(s):4CP/4CP ® ArtDirector:Harper complements your current terminix Plan while increasing Copywriter:O’Malley your home’s energy efficiency. Trim: 7.75”x3.5” Bleed:8”x3.75” Studio:Bennett Prod.Mgr.:InnerWorkings/Sallee TrafficMgr.:Shannon What are the benefits of terminix insulation service? • Keeps out 10 of the most common pests • saves you up to 32% on your energy bills • May qualify you for up to $1,500 in federal tax credits (and more in eligible state tax credits or possible utility company rebates) • Installable on top of existing insulation or on its own • Made from 87% recycled materials • Resists mold and mildew, retards flame, reduces noise save 10% on terminix insulation service now.* schedule a Free home insulation evaluation today. call 1.877.806.2372 or visit terminix.com/insulationservice Client:TERMINIX JobNo.:310-6878TMX0063 Description:InsulationServiceBuckslip Color(s):4CP/4CP ArtDirector:Harper Copywriter:O’Malley Before After t•a•P insulation can be applied on top of existing insulation that has degraded or directly between attic joists and wall studs. SM SM INSULATION SERVICE PLEASE NOTE: Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulation power. Terminix Insulation Service uses T• A•P Pest Control Insulation. *Offer valid only at participating locations. Singlefamily dwelling units only. Offer must be presented at time of sale to be eligible for discount. Offer cannot be combined with any other offers or discounts. Only one discount available per household. Once representative has provided you with your best price, present this coupon to obtain the stated discount. CT Business License Numbers: B-0219, B-1140, B-0215, B-0372. ENERGY STAR and the ENERGY STAR mark are registered U.S. marks. © 2010 The Terminix 2010TISBS International Company Limited Partnership. All rights reserved. Live: 7.5”x3.25” Trim: 7.75”x3.5” Bleed:8”x3.75” Studio:Bennett Prod.Mgr.:InnerWorkings/Sallee TrafficMgr.:Shannon Brand Style Guide 17 total rmites y and with the pens he decay, fing wlspace. lps age. creative examples Collateral Important details inside about your recent Terminix service. ® All Terminix services are backed by our Ultimate Protection Guarantee. ® ® • Solutions within 24 hours • Job done right the first time • 100% satisfaction or your money back* It’s easy to control your service. Terminix offers features to make managing your services easy. We’re always available online or by phone with answers and solutions. Manage Your Account Online. You can visit Terminix.com 24/7 to manage your account online. It’s fast, easy and convenient. Use this secure site to: • Schedule your appointments • View your service history and account details • Make payments online • Search, view and print work orders and invoices oor cracked sticky existing Set up your account in 3 easy steps: 1. Click “Manage My Account” at Terminix.com 2. Enter your Customer Number or Sales Agreement Number 3. Enter the phone number associated with the covered property Sign up for EasyPay. EasyPay is our convenient and secure payment system that automatically bills your credit card. Sign up today in the “Manage My Account” section of Terminix.com Brand Style Guide 18