2015 Advertising Rate Card - Services Center

Transcription

1-800-445-7482
2015 Advertising Rate Card
View this Rate Card Online at www.SouthCoastToday.com/media-kit
1-800-445-74
Personnel
Peter Meyer, President and Publisher
508-862-1111 • [email protected]
Leslie Magalios, Advertising Director
Denise Tudino, Advertising Manager
Melanie Gouveia, Digital Advertising Manager
The Standard-Times ■ SouthCoastToday.com
The Advocate ■ Fall River Spirit ■ Middleboro Gazette
The Spectator ■ The Chronicle ■ Middleboro Gazette Extra
SouthCoastVarsity.com ■ LimelightDeals.com ■ Propel Marketing
Visit: services.Southcoasttoday.com
Retail Display Advertising
Effective February 1, 2015
Display Advertising | The Standard-Times and Weekly Publications
The Standard-Times Color Program
Standard Times Open Rates
Ad Size
Daily
Full Page
6 column x 21.5"
$1,175.00
Half Page
6 column x 10.5" or 3 column x 21.5" $825.00
Quarter Page 3 column x 10.5"
$495.00
Eighth Page 3 column x 5.25"
$295.00
Sunday
$1,350.00
$950.00
$575.00
$350.00
Publication
Per Column Inch (PCI) Rate
The Standard-Times Daily (Mon-Sat)
$47.50
The Standard-Times Sunday
$52.50
Annual Dollar Volume Agreements
It’s simple! Agree to a specific annual dollar investment, and receive the rates
based on that level. All of your advertising counts towards fulfillment of your
contract, and select products are discounted under a Dollar Volume contract,
including: run-of-paper (ROP) display advertising, color, preprints/inserts, etc.
See our complete version of the contract and speak with your account executive for all of the details. Ask your Account Rep for rates for financial and
medical categories.
Gateway Pages
Retail/Services Dollar Volume
DV Level
1
2
3
4
5
6
7
8
9
Annual Expenditure
$2,500
$5,000
$7,500
$10,000
$20,000
$35,000
$50,000
$100,000
$150,000
Daily
$17.50
$17.00
$16.50
$16.00
$15.00
$14.50
$14.00
$13.50
$13.00
Sunday
$21.35
$20.75
$20.10
$19.50
$18.30
$17.70
$17.10
$16.50
$15.90
within Wednesday’s Standard-Times dedicated to the canal region
Per Column Inch Rates
Open
13X
48X
$7.25
$5.25
$4.50
6" to 20"
$25
Color Flat Rate
20.25" - 48.5" 48.75" and Over
$50
$75
Discounts
Repeat Discounts: Up to 19” - 2nd insertion 25% off
3rd to 7th insertion 35% off within 1 week.
■ Over 19” - 2nd insertion 45% off
■ 3rd to 7th insertion 50% off within 1 week.
■ Color: 20% of cost of ad after repeat discounts are applied.
■
■
The Standard Times Special Positioning
Placement
Front Page
Front Page Dog Ear
Page 3 (Mon-Fri)
Page 3 (Mon-Fri)
Page 3 (Mon-Fri)
Page 3 (Mon-Fri)
Section Front
Ad Size
2 column x 4”
2 column x 2”
2 column x 5.25"
3 column x 5.25"
4 column x 5.25"
6 column x 5.25"
6 column x 3"
Open Rate
$500.00
$250.00
$295.00
$442.50
$590.00
$885.00
$350.00
6X Rate
$325.00
13X Rate
$500.00
$250.00
$250.00
$375.00
$500.00
$750.00
$300.00
26X Rate
$500.00
$250.00
$235.00
$352.50
$470.00
$705.00
$275.00
Special position ads above include color.
Revised: 3/25/2015
By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.”
Page 2
A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit
52X Rate
$500.00
$250.00
$215.00
$322.50
$430.00
$645.00
$195.00
Weekly Publications
ATHLETE KROSS NEGALHA IS A STANDOUT AT FHS
Display Advertising | Weekly Publications
DARTMOUTH MAN UNFURLS AMERICAN FLAG HISTORY
A6
AROUND TOWN
FAIRHAVEN
Christmas music
A presentation of Christmas
music, instrumental and vocal,
with inspirational readings,
will be presented at 4 p.m. on
Sunday afternoon, Dec. 14,
at the Unitarian-Universalist
Church of Fairhaven. Heather
Church will lead the Dartmouth
High School String Ensemble
in a special selection by Corelli.
A stained glass depiction of the
luminous manger scene will
reflect the spirit of the readings, the familiar carols, organ
music, and congregational
singing. Dwight Thomas, church
organist, will lead the choir in
carols from the countries of
Italy, France and England. The
church is accessible from the
Center Street entrance, while all
Green Street and Union Street
entrances will be open. Early
arrival is encouraged to assure
seating. For more information,
please call the church office at
508-992-7081.
Community Weekly Publications Open Rates
SouthCoastToday.com/Advocate
50 cents
MILL ROAD
Town Meeting rejects bid to get property
By Peggy Aulisio
Editor
FAIRHAVEN — A bid by
town officials to acquire 31.7
acres of farmland at 211 Mill
Road was overwhelmingly
defeated by Town Meeting
members on Dec. 9. It was a
stunning defeat for an effort by
selectmen to acquire about half
of the remaining open space
in Fairhaven that is available
for commercial or business
development.
Executive Secretary Jeffrey Osuch and William Roth,
planning and economic development director, both argued
for the acquisition, saying it
would add to the town’s tax
base and, once developed,
provide residents with higher
paying jobs.
“I think this article is one of
the most important discussions
this town is going to have about
its economic future,” Osuch
said. Roth said if the town
didn’t acquire it, “It would be
a tragic loss.”
But Finance Committee
Chairman John Roderigues
argued vociferously against
the acquisition, describing it
as a possible boondoggle and
comparing it to other attempts
involving land “that came back
to bite us,” including on Sconticut Neck. Some dated back
to the 1990s, but Roderigues
was apparently alluding to the
wind turbines on town land
when he said, “We’ve seen an
ongoing enterprise that pretty
much ripped this town apart.”
Rodrigues said he wouldn’t
name an earlier rationale for
obtaining the Mill Road site
— which was for a new public
safety complex — but said the
plans for the site kept changing.
He also criticized town officials
for keeping “this whole thing
under the radar” even though
it was in the works since last
April. “The driving force wasn’t
even mentioned tonight,”
Rodrigues said in an obvious
reference to the combined
police and fire station.
Select Board Chairman
Robert Espindola read two
letters from major business
interests in that area, including
one from Southcoast Health
that was provided as a handout. The letter from Michael
Bachstein, vice president at
Southcoast Health, supported
the town’s proposed land purchase. “The land transaction
represents a real opportunity
SEE MILL ROAD, A2
Toy drive
The Fairhaven Police Union is
sponsoring a toy drive for local
needy families. If anyone would
like to make a donation, the
department is asking people
to drop off a new, unwrapped
toy in the front lobby of the
Fairhaven Police Station. It is
asking for toys for children of
all ages to brighten the Christmas holiday for less fortunate
children in our community. All
contributions are welcome and
will be greatly appreciated.
Pub cat on
Ch on c e Fa R ve Sp t
M dd ebo o Gazette Spectato
Advocate
M dd ebo o Gazette Ext a
Per Co umn nch (PC ) Rate
$19 95
Richard appointed
to Planning Board
Ann Richard will fill the vacancy
on the Planning Board created when Francis Budryk
resigned. Her appointment
was a unanimous 9-0 vote at
a combined meeting of the
Planning Board and selectmen
Dec. 1. The appointment lasts
until the town election on April 1,
2015. Richard has been a Town
Meeting member since 1990
and is a member of the Sustainability Committee. Planning
Board Chairman Wayne Hayward said whoever is elected
in April will fill the one year
remaining on Budryk’s seat.
He asked Richard if she was
planning to run for it. Richard
said she knew there would be
“a learning curve” and wanted
to “see if I fit into it or not” first
before seeking election to the
board.
ACUSHNET
Like us on Facebook
to find out what
people are saying.
$5 50
$5 95
VOL. XXXV NO. 50
Calendar ............... A4 Public notices ....... A4
Classified ......... A8-10 Sports ................ A6-7
Police logs............. A4
ABOUT TOWN
SouthCoastToday.com/Chronicle
50 cents
REIGN DANCE
WESTPORT
Ex-highway chief
Sisson seeks new trial
Former Westport Highway Surveyor Harold "Jack"
Sisson, convicted last
summer of larceny for trading town equipment without
authorization, wants a new
trial, according to court
records. Sisson, who is on
probation for two years, said
Westport police officers'
testimony was inconsistent
with evidence presented at
his trial. Sisson, 61, also said
the evidence was insufficient
to warrant his conviction. A
motion hearing for a new trial
was held last week before
Judge Julianne Hernon in Fall
River District Court. Hernon
did not issue a ruling, but
scheduled a Jan. 12 hearing
on the matter, according to
court documents. Westport
police said Sisson traded
in property without soliciting a proper bid when he
transferred a town-owned
mower and attachments to
a Millbury company. Sisson
said he did not intend to do
anything wrong and offered
to retrieve the equipment
from Millbury when officials
told him he had violated the
state's open-bidding statute.
UMass students stage
peaceful protest
Members of the Ford Middle School Chorus lead the Christmas carols at the Acushnet Fire Department on Sunday night, Dec. 7. PHOTOS BY RYAN FEENEY/ADVOCATE
Getting into the Christmas spirit
F
airhaven and Acushnet both
held holiday events to inspire
the Christmas spirit. Acushnet
held a wonderful tree lighting Sunday,
Dec. 7, with caroling and a visit from
Santa outside the Russell Street Fire
Station. Santa, of course, arrives every
year on a large red fire truck, which
matches his red suit. Refreshments
are served inside the fire station
where children can sit with Santa
while their family snaps photos.
Not to be outdone, the North
Fairhaven Improvement Association
held a lighting ceremony and caroling at Benoit Square on Friday, Dec.
5. Santa Claus also got to ride on
a fire truck to this event. The new
gazebo at Benoit Square was a beautiful backdrop for this community
event.
It was cold enough to feel like the
North Pole but no snow yet.
Preschool screenings
Acushnet Elementary School is
offering free preschool screenings for children who are 2 ½
to 4 years of age. If you are an
Acushnet resident and interested in enrolling your child
in the preschool program for
the 2015-2016 school year,
please call 508-998-0258 and
speak with Tracy Bourgeois to
schedule an appointment. Also,
if you are an Acushnet resident
and you have a child between
the ages of 3 and 21 and have
concerns regarding your child’s
speech, listening skills, physical coordination or ability to
grasp new ideas, please call
the Special Education Office at
508-998-0258 to schedule a
screening appointment.
Wednesday, December 10, 2014
DARTMOUTH
Traffic study
Executive Secretary Jeffrey
Osuch told selectmen Dec. 1
that State Rep. William Straus
and representatives of AT&T,
Titleist and other companies
had discussed traffic flow and
street lights on Mill Road at a
recent meeting. Osuch said the
result was a decision to do a
traffic count over several weeks.
A4
DA RT M O U T H / W EST P O RT
FA I R H AV E N /ACUS H N E T
Thursday, December 11, 2014
See more photos on our Facebook
page and website, southcoasttoday.
com/advocate.
— Peggy Aulisio, editor
Families enjoy caroling while gazing at the lighted tree at Benoit Square on Friday, Dec. 5.
CONSTRUCTION PROJECTS
Acushnet making progress on library, police station and sawmill
By Peggy Aulisio
Editor
ACUSHNET — A transformation has been taking place
recently in Acushnet with construction on three fronts — the
police station, Acushnet Sawmill and library.
“ Three major projects,”
Selectman David Wojnar said
last week, adding that they
are all within close proximity to each other. “It’s actually
exciting.”
Last Friday, Police Chief
Michael Alves said roof
trusses were expected to arrive
on Monday, Dec. 8, and be
installed this week.
“The goal is to get the building weather tight by Christmas,”
Alves said. “Then they can heat
the interior and work inside in
the winter. There’s a lot of work
that needs to get done (inside),
but you need to get the roof up
first.”
The exterior is “blended,”
or part wood and part block,
a material similar to cinder
block. The block material is
a code requirement for new
police stations. Alves said it is
used to make the dispatcher
and prisoner processing areas
“”fire and bullet resistant.”
Work is also moving along on
the Acushnet Sawmill where
the carpentry department
from Old Colony was working
last Friday. This effort is being
undertaken by the Buzzards
Bay Coalition.
Restoration Ecologist Sara
Quintal said the Old Colony
students are working on the
learning center as part of a
community service learning
project. Old Colony students
from the architectural design
department designed the
refurbishment of a small
building on the property to
accommodate the addition of
bathrooms. More recently, carpentry students framed out the
bathroom and have been doing
carpentry mill work, Quintal said. Electrical students
are doing the electricity, but
because there is no plumbing
class at Old Colony, students
from Greater New Bedford
SEE ACUSHNET, A2
As protests popped up
across the nation in the wake
of grand jury decisions not
to indict police officers in
the Michael Brown and Eric
Garner cases, students at
UMass Dartmouth staged a
protest of their own. More
than 100 people attended
a peaceful demonstration
organized by the Black Student Union last week, silently
lying on the floor, one by one.
“We are bringing awareness
to this campus to connect
with the reality of what’s
going on outside to build a
sense of solidarity among
the community,” Luvie Jean,
20, BSU vice president and
sociology major, told The
Standard-Times. A grand jury
in November decided not to
indict Officer Darren Wilson
in the shooting death of
Ferguson, Mo., teen Michael
Brown. The following week,
a grand jury decided not to
indict Daniel Pantaleo in the
choke-hold death of New
York resident Eric Garner.
DARTMOUTH
Search for owls to take
over Stone Barn Farm
They come out at night,
but fear not. They're owls. In
a Dec. 12 twilight walk Stone
Barn Farm has dubbed the
Owl Prowl, visitors will use
their best night-vision skills
on the lookout for nocturnal
wildlife. Walkers will listen to
the calls of and learn more
about multiple owl species, as well as interesting
facts about other nighttime
wildlife. Mass. Audubon will
lead the way at the 786 East
Horseneck Road property,
5:30-7:30 p.m.The cost is $6
for Mass Audubon members
and $8 for nonmembers.
Registration is required at
massaudubon.org/allenspond or by calling (508)
636-2437. The program is
suitable for all ages.
Like us on Facebook
to find out what
people are saying.
VOL. XXXVII NO. 43
News and Notes ...A2 Sports................... A8
Second Front ........A3 Arts/Living ............B1
History ..................A4 Things to Do.......... B2
Dartmouth Gives.. A6 Calendar................ B4
The “block” material is mixed Friday for the new police station on Middle Road. PHOTOS BY RYAN FEENEY/ADVOCATE
Jacob Rose and Matt Beauparland are taking in the moment under a steady rain after defeating Melrose, 14-7, in the MIAA Division 3 Championship on
Saturday night at Gillette Stadium. RYAN FEENEY/CHRONICLE
Dartmouth Indians are Super Bowl champions
The Dartmouth High School football team climbed over its final hurdle, using a fast start and a stellar defense to hold off Melrose, 14-7, in Saturday night's MIAA Division 3 Super Bowl at Gillette Stadium in Foxboro. More photos by The Chronicle's Ryan
Feeney, and Mick Colageo looks back at the game on pages A8-9.
DARTMOUTH/WESTPORT
WESTPORT
Residents blast capping plan
District
prepares
to move
students
Group urges action
as DEP considers
plan for Cecil Smith
landfill
By Phil Devitt
Editor
DARTMOUTH — The fight
isn’t finished.
Gloria Bancroft stood before
her neighbors in the First
Church of Hixville meeting
room one rainy night last week
and, after an hour of discussion, summed up the action
plan.
“ We need to be angr y
together,” she said.
Bancroft and the majority
of people in attendance live
within 2 miles of the Cecil
Smith landfill, which Boston
Environmental Corporation
wants to cap with 1.4 million
tons of contaminated soil.
The project — two years in
development — is awaiting
final approval from the state
Department of Environmental
Protection.
For residents who say the
project poses threats to public
health and environmental
safety, the DEP decision presents one last chance to halt
the capping. A 21-day public
comment period would follow
a “provisional” decision before
the DEP makes its final ruling,
Bancroft said, urging the
roughly 40 residents in attendance to use those days to their
advantage.
“The time is now,” said Bancroft, a member of SouthCoast
Alliance for a Cleaner Tomorrow, an organization residents
formed last year in response
to the proposal. “We still feel
hopeful the project can be
Meetings focus on
impact of middle
school closing
By Jason Protami
Correspondent
WESTPORT — The closure
process of the PCB-contaminated middle school continues
with a series of transitional
meetings at the primary, elementary and high schools,
each held to discuss the population increases those buildings
expect once the September
2015 move arrives.
“Primarily, the purpose
of these meetings is to talk
about issues specific to that
school,” Superintendent Dr.
Ann Dargon said of the three
public meetings. The third
meeting is scheduled for Thursday, Dec. 18, 3:30 p.m., at the
elementary school. The high
school and Alice A. Macomber
School meetings have already
been held.
"We know what the problems
are," Dargon said. "We want
people to come with ideas for
solutions."
A chief concern with the
closing of the middle school is
finding classroom space for the
displaced students.
At Macomber, where second
graders will move from the
elementary school next year,
modular classrooms are part
of the plan. Dargon told the
The Cecil Smith landfill at 452 Old Fall River Road would be capped with 1.4 million tons of
contaminated soil as part of a proposal made by Boston Environmental Corporation. JOHN
SLADEWSKI/THE STANDARD-TIMES
stopped. We need to be heard.”
Bancroft suggested residents inform their neighbors,
write to elected officials and
the DEP, and gather signatures
for a petition calling for DEP
Commissioner David Cash to
reject the plan, continue testing of the site off Old Fall River
Road and explore alternatives
for remediation.
The SouthCoast Alliance
takes issue with Boston
Environmental Corporation’s revised Corrective
Action Design plan, released
in September. Members
who reviewed the document
drafted a list of concerns, ranging from the toll of truck traffic
on local roads to the spread of
dust to the safety of drinking
water for property neighbors.
Work on the project is
slated to take place 10 hours
per day, six days per week,
for four years. If the capping
is approved, the SouthCoast
Alliance is calling for an
unbiased full-time inspector
to randomly sample incoming loads, dust emissions and
groundwater emissions.
“If something does happen,
if the water gets contaminated,
if people get sick, who are we
going to turn to?” asked Hixville Road resident Michael
Roy, who examined the CAD.
Roy brought up the 2000
film “Erin Brokovich,” based
on a true story about a smalltown woman who holds
accountable an energy company accused of polluting a
California city’s water supply.
“I don’t want this area to
become another story in a
movie,” Roy said. “Now’s the
time we can stop it and say no.”
Bancroft said members
of the SouthCoast Alliance,
Westport River Watershed
Alliance and Toxics Action
Center Boston recently discussed CAD concerns with
Mark Dakers of the DEP
Lakeville office, who is charged
with making the decision.
Both sides agreed current
testing of the landfill did not
show any imminent danger to
residents. Bancroft said that’s
why the DEP should consider
more testing of the site — and
wells located downhill —
before making any long-term
SEE LANDFILL, A7
LOCAL PACKERS FAN GETS EARLY CHRISTMAS GIFT
SEE MOVE, A7
B1
SO M E RS E T/SWA N S E A
Wednesday, December 10, 2014
Multi-Paper Discounts
Color Rates:
Spectato Ch on c e M dd ebo o Gazette Fa R ve Sp t
# of papers
D scount
2 pape s
30% off each pape
3 pape s
40% off each pape
4 pape s
50% off each pape
By George Austin
Dog tag election
Editor
A dog tag design election will be held at the
Somerset Public Library
on Thursday, Dec. 11, from
10 a.m. to 3 p.m. Children in pre-kindergarten
through grade five will
have the opportunity to
vote for the design of the
2015 dog license tag for
Somerset. The submission with the most votes
will be presented as the
dog license for 2015. The
library will offer an activity to make a puppy craft
that day and children will
be able to bring home special treats for their furry
friends.
SOMERSET — With about
100 teachers and some parents
in attendance, the Somerset
School Committee and its
administration on Monday
night discussed ways to make
up for a deficit that ranged
from consolidating classes, to
layoffs, to accepting students
from other school districts,
furloughs and user fees for
transportation.
Somerset School Superintendent Jeffrey Schoonover
said the projected deficit for
the current school year is
$278,000, excluding consolidation of classes which is being
considered.
With the consolidation
of three classrooms and the
elimination of the Spectrum
student enrichment teacher
position and not filling a technology integration specialist
job, Schoonover said the deficit could go down to $128,000
and then there are other ways
to make up for rest of the
deficit.
The School Committee,
which oversees pre-kindergarten through grade eight,
discussed the topic for about
2 ½ hours on Monday night
at North Elementary School.
The School Committee did not
make any decisions on budget
cuts on Monday night. The
members decided to continue
the discussion next Tuesday
and hope to have a final decision at a Jan. 5 meeting.
50 cents
With a large crowd in the
room for the budget discussion, School Committee
Chairman Stu Mahjoory asked
for the issue to be moved up to
the front of the agenda.
Schoonover said the
$17.9 million budget that
was approved at the annual
town meeting in May had an
$849,000 shortfall from what
administrators feel is needed
in the budget to maintain
level services over the previous fiscal year. Schoonover said
that there has been a number
of budget transfers, a position not filled and budget cuts
made to reduce that shortfall.
He said the School Department thought there was only a School Superintendent Jeffrey Schoonover speaks at MonSEE DEFICIT, A4
day’s School Committee meeting as Lindsey Albernaz,
director of business and finance, looks on.
Town report
Free copies of the 153rd
annual town report for
2013 are now printed
for any members of the
public who want them.
The reports contain
information about town
departments and boards,
including budgets and
activities during the year.
The books also have the
telephone number of all
departments on the back
cover. The reports used to
be printed much earlier in
the year.
Co umn nches
6”- 20”
21 25”-48 5”
48 75”- 96 75”
97”-129”
Rate
$75
$100
$125
$150
LIGHTING UP THE HOLIDAYS
By George Austin
Editor
SWANSEA
Garden club meeting
The Swansea Garden
Club will meet at the "Old
White Church" (corner
of Route 6 and Maple
Avenue) in Swansea on
Wednesday, Dec. 17, at
6:30 p.m. The evening
will include a light supper,
followed by a presentation of holiday floral
arrangements by Ashley
Rodrigues, owner of
Bette’s Finishing Touch
in Tiverton, R.I. The cost
for the evening will be
$5 for members and $10
for guests. New members
from Swansea and the surrounding communities are
invited to join the club.
Christmas trees
Christmas trees placed
curbside shall be picked
up for the two-week
period from Dec. 29 to
Jan. 9 on one's regular
scheduled trash day in
Swansea. Residents who
put out a tree may put out
yard waste to be picked up
with the Christmas tree.
Residents may also put
out Christmas wrappings
and containers in boxes
and bags other than town
bags during the week of
Dec. 29 to Jan. 3.
Christmas and New
Year's collection weeks
will be on regular schedule Monday through
Wednesday on both weeks.
Thursday and Friday collection for both weeks will
be delayed one day.
A Somerset selectmen strings some holiday lights around the spruce tree in front of the
Town Office Building. SPECTATOR PHOTO BY GEORGE AUSTIN
By George Austin
Around Swansea .. A2 Sports ....................B1
Somerset .............. A2 Public Notices ...... B5
Obituaries ............. B5 Schools ................. A8
Classified ..........B7-10 Around Town ........ A7
SWANSEA — For the past
four years, the Swansea Public
Schools has been trying to find
a way to use solar power to save
money on electricity costs.
And after problems with a few
attempts at such a project, it
appears that the school system
could be using solar power for
the next school year because of
the help of the Swansea Water
District.
Swansea
School
Superintendent Robert Monteiro said a power purchase
agreement fell through when
the company the school system
was dealing with went out of
business. He said the school
system then found another
company, but there was a problem with connecting to the grid
because of an abundance of
solar energy in the area.
Swansea Water District
Superintendent Robert Marquis and James Hall, chairman
of the Board of Water Commissioners, have been involved
with purchasing power from
Blue Wave Capital Solar which
is installing a large solar panel
field at the Rehoboth landfill, and informed the School
Department that there was 1.4
million kilowatts of power left
that could be purchased.
"We feel it's a very good deal
for us," Monteiro said. "We will
save $1.8 million to $2 million
over 20 years."
Monteiro said that amount
of electricity would cover 80
percent of the annual electricity costs of the schools. He said
the School Department can
purchase the power for 10.25
cents per kilowatt for 20 years
with no escalator. Electricity
rates are expected to go up 37
percent this year.
Monteiro said Blue Wave
had originally told the School
Department that it could purchase power from the solar
field at a higher price, but he
said Marquis and Hall helped
the School Department to get
the 10.25 cents rate. Monteiro
said the School Department is
working on a power purchase
Week of Friday, December 12, 2014
agreement with Blue Wave.
The Swansea School Committee discussed the agreement at
its meeting last week.
"This opportunity, after
having that experience, seemed
to be the right way to go and
will save the district a significant amount of money,"
Monteiro said.
Monteiro said that purchasing power from Blue Wave
will not require the Swansea
school system to have to put
SEE POWER, A4
SouthCoastToday.com/Gazette
FREE
WHAT YOU’RE MISSING: STORIES AND NEWS IN THIS WEEK’S MIDDLEBORO GAZETTE
Rotary improvements
plans revealed
Lakeville light show
getting bigger and bigger
To subscribe
■ Call 508-947-1760
■ Visit Middleborogazette.com
■ Stop by at 148 West Grove St.,
Middleboro
Two local football players
up for Otto Graham award
P LUS COV E RAG E O N LO CA L S P O RTS A N D SC H O O LS, L E I SU R E EV E N TS, O B I T UA R I ES A N D M O R E
MIDDLEBORO
TOURISM
COMMITTEE
COMMUNITY
CALENDAR
FRIDAY, DEC. 12
1 Paper
$150 00
$200 00
$375 00
$375 00
$650
Sroczynski, Barry Fortuna
and Andre Teves.
The lights for the tree
were donated by John
Cleary who owns the
Subway shops on County
Street and Route 6 in
Somerset. He donated
32 boxes of LED lights
with cords that are 16 feet
and four inches long that
hold 50 bulbs. Cleary said
selectman Scott Lebeau
asked him if he could help
out with the purchase
with the lights.
“I just like to help out,”
Cleary said. “I grew up in
Somerset. I live in Berkley now. I try to help out
when I can.”
In the spirit of the
holidays, Berube also
said he has enlisted the
help of a major company
and two individuals who
want to help people in
need for the holidays.
Berube said if people in
Somerset know of anyone
who is struggling and
needs help for the holidays, they should contact
him and he can act like
a middle man between
the company and the two
individuals who want to
donate. He said people
can drop letters off at
the Town Office Building for him about people
that need help or can also
email him a message at
[email protected].
People can also call him
at (508)676-5040. Berube
said people who want to
donate to help families
in need can also contact
him.
“We can all help each
other and bring some
joy during the holidays,”
Berube said.
Water Dept. helps schools with power
Editor
Like us on Facebook
to find out what
people are saying.
VOL. LXXXIII NO. 24
SOMERSET — David
Berube got on a lift and
went about 20 feet up in
the air so he could string
holiday lights around the
large spruce tree in front
of the Somerset Town
Office Building on Wood
Street last Friday.
“Basically, what we’re
trying to do is bring some
spirit for the holidays in
general,” Berube said. “We
want to bring some spirit
into town and say we’re
all festive for the holidays
and hope everyone has a
good holiday.”
Somerset has a large
spruce tree planted in
front of the Town Office
Building that drivers can
see from County Street,
so a tree did not have to
be purchased to put the
lights around. Berube ran
an extension cord into
the tax collector’s office so
that the white lights could
be turned on at night.
“Maybe we can do a tree
lighting ceremony with
some carolers,” Berube
said.
Berube said that no
matter what, people have
to get a little excited for
the holidays.
RS Equipment Rentals
donated the lift to do the
work.
After Berube finished
putting lights on the
upper part of the tree,
Somerset Highway
Department workers
put the lights on the
lower part of the tree.
Those workers included
Jonathan Taylor,
Dave Albernaz, Frank
PRSRTD STD
US POSTAGE PAID
NEW BEDFORD, MA
PERMIT NO. 98
Community Weekly Color Programs
P c ng s pe pape
Ad S ze
3 co umn x 5 25”
3 co umn x 10 5”
3 co umn x 21 5”
6 co umn x 10 5”
6 co umn x 21 5”
SouthCoastToday.com/Spectator
Trying to make up for deficit
AROUND TOWN
SOMERSET
2 Papers
$112 50
$150 00
$237 50
$237 50
$425
3 Papers
$100 00
$133 33
$191 66
$191 66
$350
4 Papers
$93 75
$125 00
$168 75
$168 75
$312 50
5 Papers
$90 00
$120 00
$155 00
$155 00
$290
6 Papers
$87 50
$116 47
$145 83
$145 83
$275
Festival
of Lights
needs you!
OPEN CHRISTMAS PARTY:
Loon Pond Lodge, Ted Williams Camp, 28 Precinct St.,
Lakeville. 7-11 p.m. The Lakeville Parks host the event which
will feature a Roast Prime
Rib of Beef dinner catered by
Riccardi’s. Tickets are $45.
Reservations now being taken
by calling the Park Office at
508-47-1100 or email [email protected].
Bring a non-perishable item
for the Lakeville Lions Club
Food Drive.
CONCERT OF WYNTER
MUSIC FROM LONG AGO:
Somethin’s Brewin Book Café,
Lakeville. 7:30 p.m. Jay and
Abby Michaels, known as The
Harper and The Minstrel will
perform a blend of Medieval,
Renaissance, Baroque, Celtic
and Folk music.
KOA campground
to host holiday light
display, family-fun
event Dec. 19-21
Sarah Edwards
Contributing Writer
MIDDLEBORO — Each
time Chairman of the Middleboro Tourism Committee
Leilani Dalpe arrives at the
Middleboro Town Hall, she
finds more boxes of holiday
lights waiting for her. These
lights now total to approximately 50,000 bulbs.
The lights were donated
by the community for the
Middleboro Tourism Committee’s upcoming Festival of
Lights, which kicks off Friday
December 19th and runs
through Sunday the 21st at
the Boston/Cape Cod Kampgrounds of America (KOA)
in Middleboro. Dalpe said
the community effort from
both residents and businesses has been great.
“ T he community has
been phenomenal dropping
off lights at the Town Hall.
They’ve been really great,”
she said, “People from the
Lakeville Haunted house
lent us 75 extension cords.
C h r i s t m a s Tr e e S h o p s
donated lights. We even have
some plywood cut outs of
choir boys. Somebody even
donated a real sleigh!”
Six to eight volunteers
work each day hanging lights
and putting up decorations
at the KOA in preparation
for the festival. Anyone wishing to help out is welcome to
stop by the campground this
weekend.
“We will be there all day on
the 13th and 14th if people
want to help hang up last
minute lights. We can always
use the extra hands,” she
said.
Some of the cabins will
be decorated by community
members as part of a contest. These cabins, known
as “Cabin Row,” will be
judged by visitors as they
pass through the festival.
Rockland Trust, the festival’s
official sponsor, will award
$300, $200 and $100 cash
prizes for the top three “best
decorated.”
Dalpe said the Tourism
Committee’s greatest need
from the community is
attendance.
“Right now, we need
people to come on the 19th,
20th and 21st,” she said, “On
the 19th between 4 and 4:30
the selectman will be there
to light all the lights up at
once. So if you’re one of the
first people there you’ll get
to see that.”
The Festival of Lights is
open all three nights from 4
to 10 p.m. Aside from lights,
visitors can expect a few
extra holiday treats, including a bonfire, photos with
Santa and the Grinch shot by
Nicole Jacquelyn Photography, cookies from Battistini’s
Bakery and cocoa from Ella’s
Lemonade. The Tourism
Committee is also selling
commemorative Festival of
SATURDAY, DEC. 13
QUILTING WORKSHOP:
Soule Homestead Education Center, 46 Soule St.,
Middleboro. 9 a.m.-3 p.m.
Learn a new pattern or work
on unfinished projects with
Judy Rolt and Maureen Cunningham. All skill levels are
welcome to attend. Participants should bring their own
portable sewing machine and
supplies (fabric is available for
purchase at Soule). Pre-registration is required by calling
508-947-6744 or email info@
soulehomestead.org. Project
details and fabric requirements will be given upon
pre-registration. Fee $15 for
members; $20 non-members.
HOLIDAY SHOPPES: 31
Center St., Middleboro. 10-5;
Sunday 10-2. Vendors and
various crafters will be selling
many items for holiday gift
giving; train rides for the little
ones and a tea shop with
treats by Battistini are also
featured.
CANDLE MAKING
WORKSHOP:Soule Homestead Education Center, 46
Soule St., Middleboro. 10
a.m.-12 Noon. Learn how to
make candles with Instructor, Tracy Marzelli. Materials
will be supplied to make a
set of 12 tea lights (includes
customized box) or a medium
size jarred candle. Additional
kits will be available for
purchase. Space is limited to
12 participants and pre-registration is required by calling
508-947-6744 or email info@
soulehomestead.org. Fee is
$15 for members; $20 for
non-members. Prepayment is
due by December 10.
CRAFT FAIR/BAKE SALE:
South Middleboro Grange,
570 Wareham St., Middleboro.
10 a.m.-3 p.m. Tables are $15.
Call 508-947-6406.
HAUL OUT THE HOLLYHOLIDAY CONCERT:
Bridgewater-Raynham
Regional High School, 403
Center St., Bridgewater. 7
p.m.; Sunday, Dec. 14 3 p.m.
at St. Andrew the Apostle
Church, Taunton. The Southeastern Massachusetts
Festival Chorus will be
accompanied by 24-piece live
orchestra for this two hour
musical program of holiday
favorites. Admission is $18
for adults, $15 for seniors and
students; $12 for children 12
and under; $2 discount per
ticket for SMFC Supporting
members or groups of 8 or
more. Call 508-821-9571.
ROCK VILLAGE CHURCH’S
ANNUAL LLIVE CHRISTMAS PAGEANT: Town
Hall Lawn, South Main St.,
Middleboro. 7 p.m. With the
Christmas cantata, “King of
Glory” telling the story, the
pageant will dramatize the
Biblical account of the birth
of Jesus Christ from the
Gospels. In case of inclement
weather,the pageant will be
postponed until Sunday, Dec.
15.
LOCAL HISTORY
New book recalls forgotten aspect of
Middleborough’s
MIDDLEBORO — Recollecting Nemasket, Middleborough’s
local history press, is pleased
to announce the publication of
“The Famous Trotting Ground:
A History of the Fall Brook Driving Park.” Written by historian
Michael J. Maddigan, the book
richly documents the history of
Victorian-era harness racing in
Middleborough.
In 1878 a group of avid local
sportsmen came together to
establish a trotting park on
Cherry Street in the Fall Brook
section of Middleborough
where they could race their fast
horses. For thirty years harness
racing would remain a noted
pursuit at Fall Brook, drawing
horsemen from throughout the
region eager to show the abilities of their liveliest trotters and
pacers. Though the Fall Brook
track has now largely been
forgotten, its story is one of the
fascinating aspects of Middleborough’s sporting and social
history, recalling a day when
Middleborough was “one of the
horsiest towns hereabouts.”
“The Famous Trotting Ground:
A History of the Fall Brook Driving Park” takes the reader on a
delightfully nostalgic trip back
in time to an era before the
automobile when speedy horses
were the rage, when sleighs were
raced on Main Street and when
fast driving in Middleborough’s
streets had to be prohibited.
Michael J. Maddigan is the
author of several previous histories including “Nemasket
River Herring,” “South Middleborough,” “Images of America:
Middleborough,” “Star Mill:
Histor y & Architec ture”
and “Representatives of the
Great Cause: Middleborough
Servicemen & Their Letters
from World War I.” His work
regularly appears on-line and in
local publications including The
Middleboro Gazette.
Recollecting Nemasket is a
local history press dedicated
to the collection, preservation,
interpretation, publication
and promotion of the historical heritage of Middleborough
and Lakeville. Its mission is to
make local history more accessible by presenting it in a bold,
exciting and professional way.
Recollecting Nemasket wants
the community to discover and
be fully inspired by its past in
order to realize a more meaningful and relevant future.
Recollecting Nemasket books
are available at Maria’s in Middleborough as well as other local
retailers and on-line at Amazon.
com.
SEE FESTIVAL, A4
Local football players up for award
A8
Historian Mike Maddigan publishes new book
B1
SERVING MIDDLEBORO & LAKEVILLE SINCE 1852
TALK OF THE TOWNS
MIDDLEBORO
TOURISM COMMITTEE
Community Weekly Publications Special Placement
Festival
of Lights
needs you!
KOA campground
to host holiday light
display and family-fun
event Dec. 19-21
By Sarah Edwards
Contributing Writer
Pos t ons ava ab e n Spectato Ch on c e M dd ebo o Gazette Advocate Fa R ve Sp t & M dd ebo o Gazette Ext a
P acement
Ad S ze
Open nsert on Rate 13X Rate 26X Rate 52X Rate
Page 1 F ont St p
6 co umn x 2"
St p Ad (not page 1) 6 co umn x 2"
Dog Ea
2 co umn x 2"
$350 00
$295 00
$175 00
$250 00
$225 00
$175 00
$225 00
$150 00
$175 00
$195 00
$120 00
$175 00
MIDDLEBORO — Each
time Chairman of the Middleboro Tourism Committee
Leilani Dalpe arrives at the
Middleboro Town Hall, she
finds more boxes of holiday
lights waiting for her. These
lights now total to approximately 50,000 bulbs.
The lights were donated
by the community for the
Middleboro Tourism Committee’s upcoming Festival of
Lights, which kicks off Friday
December 19th and runs
through Sunday the 21st at
the Boston/Cape Cod Kampgrounds of America (KOA) in
Middleboro. Dalpe said the
community effort from both
residents and businesses has
been great.
“The community has been
phenomenal dropping off
lights at the Town Hall.
They’ve been really great,” she
said, “People from the Lakeville Haunted house lent us 75
extension cords. Christmas
Tree Shops donated lights. We
even have some plywood cut
outs of choir boys. Somebody
even donated a real sleigh!”
Six to eight volunteers work
each day hanging lights and
putting up decorations at the
KOA in preparation for the
festival. Anyone wishing to
help out is welcome to stop by
the campground this weekend.
“We will be there all day on
the 13th and 14th if people
want to help hang up last
minute lights. We can always
use the extra hands,” she said.
Some of the cabins will
be decorated by community
members as part of a contest.
These cabins, known as “Cabin
Row,” will be judged by visitors as they pass through the
festival. Rockland Trust, the
festival’s official sponsor, will
award $300, $200 and $100
cash prizes for the top three
“best decorated.”
Dalpe said the Tourism Committee’s greatest need from the
community is attendance.
“Right now, we need people
to come on the 19th, 20th
and 21st,” she said, “On the
19th between 4 and 4:30 the
selectman will be there to light
all the lights up at once. So if
you’re one of the first people
there you’ll get to see that.”
The Festival of Lights is
open all three nights from 4
to 10 p.m. Aside from lights,
visitors can expect a few extra
holiday treats, including a
bonfire, photos with Santa
and the Grinch shot by Nicole
SEE FESTIVAL, A5
Like us on Facebook
to find out what
people are saying.
VOL. 161 NO. 50
Calendar ................. B1
Obituaries ...............A7
Opinion ...................A4
Public Notices ........B6
Sports .....................A8
Police Logs..............B6
MiddleboroGazette.com
50 cents
MIDDLEBORO
MassDOT unveils rotary improvement plans
Long wait ahead with
project set to start
in 2020, funding
remains a question
by the state Department of
Transportation at the Nichols
Middle School last week.
But the MassDOT project
manager and representatives
of the engineering firm overseeing the project said interim
improvements could be made
sometime next year and should
help reduce the traffic queues
that currently back up on all
legs of the rotary and out onto
Rte. 495.
After years of debate over
various alternatives to the current situation — an outdated
By Jane Lopes
Contributing Writer
MIDDLEBORO — The
ultimate solution to the traffic
nightmare that is the Middleboro rotary circle is at least
eight years away, residents and
officials were told at a public
information session hosted
rotary with traffic from the
reconstructed section of Rte.
44 East feeding into the circle
along with traffic from Rte.
44 West and routes 18 and 28
resulting in backups of 90 cars
or more at peak traffic hours —
the state agreed earlier this
year to accept the alternative
proposed by the town's engineering consultants and move
forward with a redesign. By
2022, provided $40-50 million
in funding can be identified
and the permitting process
can be streamlined, Rte. 44
will be reconstructed so as
to "fly over" the rotary area.
Modifications will be made to
the remaining at-grade legs
and to the rotary itself. Access
to and from Rte. 44 and Rte.
495 will be maintained via
local roads, the spokespeople
said during last week's information session.
James Cerbone, project
manager for MassDOT, said
the state agency will file with
the Massachusetts Environmental Policy Act (MEPA)
office next month, and more
public hearings will be held
through that process. He said
public comment will be invited
during that process, and that
the public may also comment
now by writing to MassDOT.
A comment form is available
on the town web site.
Heather Ostertog, traffic
engineer for Fay, Spofford
and Thorndike of Boston, the
state's consulting engineers,
said the 1930s-era rotary is
creating significant backups
at every leg during morning
SEE ROTARY, A6
HOLIDAY
When a colleague suggested he was working too much and needed to take some time away from the office, Lakeville’s Wayne Gateman got busy
creating a one-of-a-kind holiday light show on his front lawn. The display began in 2010 with a mere 3,000 lights; this year, the fifth for what’s now
known as the Crazy Tech Christmas Animated Light show, the display has grown to just over 47,000 lights. (JON HAGLOF/THE GAZETTE)
LAKEVILLE LIGHT SHOW KEEPS GROWING
Crazy Tech
Christmas in
5th year
By Matthew Ferreira
Staff Writer
LAKEVILLE – Five
years ago, when Lakeville
resident Wayne Gateman’s
work colleagues told him
he worked too much, nabbing a few extra hours of
TV or taking a vacation
weren’t the type of things
he thought about to fill
the void. Making his front
yard into an extravagant
Christmas wonderland
complete with thousands
of lights and synchronization to familiar holiday
tunes for the public’s viewing and listening pleasure
however was right up his
alley.
“I was working 70 hours
a week and a VP and
director I work for told
me I needed to get another
hobby besides work,” Gateman said. “I had always
had an interest in Christmas lights and I already
worked with computers so
I just thought, well what
if I put them together?
So I did the research and
decided to try it.”
After that first taste
in 2010, Gateman was
hooked, and Crazy Tech
Christmas Animated Light
Show was born.
“It really is, like my wife
says, an obsessive-compulsive Christmas light
disorder,” Gateman said.
“The first time I did it, it
started with about 3,000
lights, and since then,
every year it just keeps
jumping up. This year I
SEE LIGHTS, A10
CHARITY
Food pantry directors see more families in ‘urgent’ need
By Cindy Dow
Contributing Writer
MIDDLEBORO — The
months of November and
December are filled with traditions — meals shared with
loved ones, gift giving, and
holiday parties. For many, it’s
also a time to recognize that
some people are struggling to
make ends meet, and reach
out with a helping hand. For
area food pantries, that help
enables them to make a difference for hundreds of local
families.
“There is no end to the
amount of need that’s out
there,” said Al Cronin, director of the St. Vincent de Paul
food pantry at Sacred Heart.
Mr. Cronin said that he has
noticed increasing need in the
families coming to the pantry
now compared to a couple of
years ago. “There’s more of a
case of urgency now than back
then. They needed help then,
it’s more urgent now. Many of
the families don’t qualify for
food stamps, but the wages
are far less now than what they
were two years ago, before the
recession.”
Central Congregational
Church food pantry director
Ruth Knapp agreed.
“ The majority of these
people really are in need,” she
said. “People say there’s too
many (food pantries) in town,
we should only have one. But
some of the people who are
on fixed incomes, they simply
cannot make it. That’s what
we’re here for.”
The Central Congregational Church pantry sees an
average of 55 families from
Middleboro and Lakeville
each month. Ms. Knapp said
they tend to see more people in
need during November, January, and March — the months
when the heat has been turned
on, following the holidays, and
during the month of March
when there are no Monday
holidays. The food pantry is
open Monday mornings from
9-11 a.m., except for holidays.
C a r o l D e C h r i s t o p h e r,
director of Central Baptist
SEE PANTRY, A10
The Society of St. Vincent de Paul of Middleboro, which
operates the Sacred Heart Food Pantry, packed up 450
Thanksgiving Day meals for local families in need just a few
weeks back, and the effort to help those in need continues
right through the holiday season. (FILE PHOTO)
Co o nc uded
FOLLOW US
Follow us on Twitter:
@FallRiverSpirit
@PhilDevittFRS
CITY BUZZ
Festive AHA!
If you haven’t checked out
the free festivities during
AHA! Fall River night yet, this
season may be the perfect
time to start. Happening from
5-9 p.m. Dec. 18, right before
Christmas week, there will be
events for all ages including
a Christmas Pops Concert,
Santa’s workshop activities,
and strolling carolers. The
Children’s Muse, Lafayette
Durfee House, Battleship
Cove, and the Marine Museum
will all present hands-on
crafts. All activities take
place on Purchase, North
and South Main streets. Want
to do more? Organizers are
seeking business support for
the event as well as individuals dedicated to invigorating
the arts and culture scene in
Fall River to volunteer during
four AHA! nights this year,
one each season. To sign
up, contact Sandy Dennis at
508-673-2939, or dendenllc@
comcast.net or Donna Winn
at 401-663-6889.
Middleboro Gazette Extra ONLY
M dd ebo o Gazette Ext a
P acement
Ad S ze
Holiday Open House
Looking for some crafty inspiration this holiday season?
Stop by the Greater Fall River
Art Association during their
Holiday Open House this
Sunday from noon to 3 p.m.
There will be demonstrations
of scrapbooking, jewelry
& reed reindeer ornament
making & mixed media art
by association members.
Discover your creative inner
spirit with help from GFRAA
artists. Resident artist studios
will also be open and holiday
refreshments will be served.
It’s all happening at 80 Belmont St., Fall River. For more
information, contact Sharon
Owens at shabaskets448@
comcast.net.
nsert on Rate
Fall River, Massachusetts
FREE
CHARITY
Driving happiness on the holidays
CFC’s Operation
Christmas brings toys
to 3,000 children
By Brian J. Lowney
Fall River Spirit correspondent
FALL RIVER — More than
3,000 area children will enjoy
a truly Merry Christmas this
year, thanks to the efforts
of Operation Christmas, an
annual toy drive conducted by
the staff of Citizens for Citizens and a dedicated corps of
generous volunteers.
According to Barbara
Travis, longtime director of
Operation Christmas, the
drive began 37 years ago when
staff members recognized
the need for toys for children
from low-income families
living in the community who
otherwise wouldn’t receive
holiday gifts. Volunteers and
CFC staff repaired hundreds
of used toys, including many
collected by the Fall River Fire
Department.
As the drive expanded,
volunteers conducted radiothons, celebrity auctions,
and eventually, telethons
broadcast on Fall River Educational Television. Two years
ago it was decided to replace
the telethon with a direct mail
appeal.
“I’ve been very blessed with
people who support this program,” Travis said, adding that
the toy drive benefits children
from newborns to age 12
living in Fall River, Somerset,
Swansea, Seekonk, Assonet,
Freetown and Westport.
This year, CFC will also
provide toys to homeless
children whose families were
relocated to motels in Somerset and Swansea, as well
as youngsters whose parent
or guardian is undergoing
treatment at Steppingstone,
a local program that provides
behavioral health and homeless services.
According to Chrystal Arpa,
a CFC staff member, every
child will receive a “major
gift,” a toy selected by the
agency according to age and
gender.
“Every four-year-old boy
will receive the same toy,”
Arpa emphasized, adding that
the children will also receive
stocking stuffers of donated
toys, as well as a warm hat
and mittens.
“Each family will receive a
board game,” she continued,
stating that these toys encourage parents and young siblings
to spend time together and
enjoy each other’s companionship, not only throughout the
holiday season but also during
the cold winter months.
Arpa noted that fewer agencies in the community are
providing holiday assistance
this year. To allow a maximum number of families to
be served, parents or guard- Barbara Travis, longtime director of Operation Christmas,
ians are permitted to register with the game Battleship as she anticipates another sucSEE CFC, A4
cessful year for the annual CFC toy drive. BRIAN LOWNEY/SPIRIT
CORRESPONDENT
CHRISTMAS AT THE HISTORICAL SOCIETY
Eco-friendly
Christmas
Four Corner Arts Center is
bringing back its “Re-Tree
Event,” for a second showing this season. The event
showcases Christmas trees
that have been decorated
by individuals, families, and
businesses from reclaimed
and recycled materials. An
out door opening reception and lighting will be held
Saturday from 4 to 6 p.m. at
the Meeting House. Trees will
be displayed until Jan. 4 on
the Meeting House lawn at
3850 Main Road, Tiverton, R.I.
Judges will pick winners from
the tree entries to be awarded
prizes, including a cash prize
of $150 for best overall tree.
Hitting Clinic
F ont Page
2 co umn x 5”
Inside the Park will wrap up
the 2014 year with a hitting
clinic at its indoor batting
cages from Dec. 29-31. The
clinic will run each day from
9 a.m. to noon at the Inside
the Park Indoor Batting
Cages, 288 Plymouth Ave.,
Fall River. The cost of the
clinic is $60 and players ages
7-17 are invited to participate.
To register, contact Sean at
508-674-0130.
$99 50
More Spirit
■ Page 2: Check our “Plug
In” feature for everything you
need to know about The Fall
River Spirit’s online extras —
web-exclusive stories, blogs,
videos and more.
■ Coming next week: Lauren
Daley has a great idea on
where to take your kids for
a field trip during Christmas
vacation.
Co o nc uded
INDEX
Plug-In/Best Bets ..................A2
Harley comforts kids .............A2
Singing for votes ....................A3
Spotlight .................................A5
VOL. XI NO. 7
Revised: 3/25/2015
B u ng
Page 3
on n d h w h d
g
o h
m ou n d und
R
Ad
ng Po
A PDF o he omp e e 2015 a e a d a www Sou hCoa Today om med a k
Among the displays at the Fall River Historical Society this year will be an upside-down Christmas tree. PHOTO COURTESY OF DEAN DIOGO/HISTORICAL SOCIETY
Dazzling days for all in Open House
By Brian J. Lowney
Contributing writer
FALL RIVER — Visitors
to the Fall River Historical
Society’s annual Victorian
Christmas Open House will
enjoy beautifully decorated
rooms, festive Christmas
trees and the opportunity
to shop for unique gifts for
individuals of all ages in the
museum shop.
Housed in a granite Greek
Revival-style mansion built
in 1843 for Andrew Robeson Jr., a prominent city
businessman, the holiday
display showcases exquisite
decorations that guests what
not find elsewhere in the
area.
“The attention to detail is
impeccable,” began Dennis
Binette, assistant curator of
the museum. The display,
created by Museum Curator
Michael Martins, Binette
and Kathy Croan, a volunteer, took seven weeks to
organize.
Highlights include an
upside down tree, entitled
“A Salute to Santa Claus,”
a nostalgic creation that
draws guests to the mansion’s music room. The
impressive nine-foot
tabletop tree depicts the
evolution of St. Nicholas
to Father Christmas to the
Santa Claus of America folklore, and features charming
ornaments that depict the
three figures.
In the back parlor, visitors
will be enthralled by a giant
14-foot tree titled “A Rhapsody in Silver and Snow”
that the decorators created
following the Victorian
tradition of applying cotton
batting to branches to represent snow, and using more
than 6,000 tiny lights to
illuminate the tree.
With the dining room
table set for a traditional
Victorian Christmas breakfast, the third tree, entitled
“The Colors of Christmas,”
features colorful glass ornaments that dazzle visitors.
Included in the collection is a bright orange glass
carrot that was customarily
given to new brides during
their first year of marriage
in the hope that it would
make the young woman a
good cook.
According to Diane
Boutin, museum shop
assistant, another popular
A dining room table set for a traditional Victorian Christornament depicts a Christmas breakfast and a tree called “The Colors of Christmas”
mas pickle.
because of its colorful glass ornaments are both part of
SEE OPEN HOUSE, A4
the Fall River Historical Society’s display. PHOTO COURTESY OF
DEAN DIOGO/HISTORICAL SOCIETY
Opt-in and Total Market Coverage (TMC) Advertising
A la Carte:
Get more customers, more traffic and sales for your business!
Extend your reach with a non-duplicated audience who opt-in for preprint advertising! In addition to subscribers of our news publications, these additional
households provide the same superior demographics as The Standard-Times and weekly paid circulation. Carrier-delivered on Sundays, A la Carte increases
household penetration in desirable ZIP codes – to better reach your target customers.
Ad Unit
Full Page
Half Page
Quarter Page
Size
Rate Per Insertion
6 Column x 21.5"
6 Column x 10.5"
3 Column x 10.5"
$250.00
$150.00
$85.00
Color is included.
SouthCoast MarketPlace
Mailed each week to non-subscribers of The Standard-Times for Friday/Saturday delivery,
MarketPlace extends the reach of your message to a high penetration of households in the market.
Placement
Any Main / Back Page
Front Cover
Theme Page Ads
Open Rate (PCI)
Add Color
$8.95
$16.50
$16.50
$75
Color included
$75
Save with modular ad units
Ad Unit
Back Page Full Page
Full Page
Half Page Horizontal
or Vertical
Quarter Page
Eighth Page
Dog Ear
Size/s
Save with Modular Sizes
Add Color
6 columns x 21.5”
6 columns x 21.5”
6 columns x 10.5”
or 3 columns x 21.5”
3 columns x 10.5”
3 columns x 5.25”
2 columns x 2”
$995.00
$650.00
$350.00
Color included
$50.00
$90.00
$225.00
$175.00
$82.50
$95.00
$75.00
Color included
Non-profit discounts available, ask your representative for details.
Revised: 3/25/2015
Page 4
Small Business Packages
Small Business Packages
FREQUENCY - in Print and Online - Builds Awareness
An effective advertising program for small businesses to help maximize sales when sales are taking place and to keep your brand out there when sales are softer. If
you are not advertising when consumers are in the market, then you are likely not under consideration. Choose from 3 campaign lengths, 3 package combos and 6
ad sizes to boost your exposure with frequency.
All campaign lengths include the following elements:
Good
3 print ads per week in the Standard-Times or 2
ads per week in the Standard-Times plus 2 ads per
week in weekly publication.
Digital Display 5,000 Impressions Per Week
Better
Best
SouthCoast Marketplace TMC Weekly
SouthCoast Marketplace TMC Weekly
OnTarget Targeted Display Network
5,000 Impressions Per Week
8 of 12 Week Package Rates
Rates are per week pricing. Businesses must run print ads 3x/per week for a
minimum 8 weeks in a 12-week period. Digital display campaigns must run for
consecutive weeks of the chosen 8-week period.
Print Ad Size
Good
Better
Best
1 col x 1.75"
1 col x 3.5"
2 col x 1.75"
2 col x 3.5"
2 col x 5.25"
2 col x 7"
$101.75
$141.74
$141.74
$194.06
$222.32
$270.50
$112.25
$162.74
$162.74
$225.74
$269.75
$333.50
$183.38
$232.99
$232.99
$294.24
$336.50
$398.50
minimum 48 weeks in a 52-week period. Digital display campaigns must run
for consecutive weeks of the chosen 48-week period.
Print Ad Size
Good
Better
Best
1 col x 1.75"
1 col x 3.5"
2 col x 1.75"
2 col x 3.5"
2 col x 5.25"
2 col x 7"
$94.25
$127.25
$127.25
$173.69
$199.01
$239.00
$104.75
$148.25
$148.25
$205.25
$246.26
$302.00
$175.88
$218.50
$218.50
$273.75
$313.01
$367.00
minimum 13 weeks in a 39-week period. Digital display campaigns must run
for consecutive weeks of the chosen 13-week period.
Print Ad Size
Good
Better
Best
1 col x 1.75"
1 col x 3.5"
2 col x 1.75"
2 col x 3.5"
2 col x 5.25"
2 col x 7"
$94.76
$130.82
$130.82
$179.15
$205.31
$249.50
$104.75
$151.82
$151.82
$215.48
$257.75
$312.50
$175.88
$222.07
$222.07
$283.98
$324.50
$377.50
ADD COLOR:
Only $75
per week
Revised: 3/25/2015
Page 5
Special Placement Advertising
Discover New Bedford
Standard-Times Sunday insert wrapper
Per Column Inch (PCI) Rate
Color per column inch
$6.95
$1.00
Pre-Print Wrapper
Standard-Times Sunday insert wrapper
Placement
Outside page 1 or 4
Inside page 2 or 3
Outside page 1&4
Inside page 2&3
Page 1-4 Must buy all 4
Ad Size
5 column x 11.5"
5 column x 11.5"
10 column x 11.5"
10 column x 11.5"
5 column x 11.5" (each)
Open Rate
$1,475.00
$1,150.00
$2,950.00
$2,300.00
$3,995.00
6X
$1,225.00
$995.00
$2,450.00
$1,990.00
$2,950.00
13X
$1,075.00
$890.00
$2,150.00
$1,780.00
$2,750.00
Preferred Method of Receiving Ad Inserts
DID YOU
KNOW?
Among the 84% of the adult population who are online, a plurality (39%) stated a
preference for receiving ad inserts or fliers in the printed newspaper.
Mail was the second preferred method (27%), followed by the Internet (21%),
and 13% had no preference.
2014_NAA_HowAmericaShops&Spends
Revised: 3/25/2015
Page 6
Preprint Advertising
Target a specific audience or the entire SouthCoast area!
Insert your printed ad materials into The Standard-Times.
Full Run
OPEN
12-25x
Single Sheet (8.5” x 11”)
$45.00
$38.00
Single Sheets Larger than 8 1/2” x 11” add $2 per thousand
Standard
2
4
6
8
10
12
14
16
18
20
22
Tab Pages
4
8
12
16
20
24
28
32
36
40
44
$60.00
$61.50
$63.00
$64.50
$66.00
$67.00
$68.00
$70.00
$72.00
$73.50
$75.00
$42.50
$44.75
$47.05
$48.35
$49.60
$50.45
$51.30
$53.00
$54.70
$56.00
$57.25
26-51x
$36.00
52-99x
$34.00
100x
$32.00
$40.00
$41.20
$42.40
$43.60
$44.80
$45.60
$46.40
$48.00
$49.60
$50.80
$52.00
$37.50
$38.65
$39.75
$40.90
$42.00
$42.75
$43.50
$45.00
$46.50
$47.65
$48.75
$36.50
$37.65
$38.75
$39.90
$41.00
$41.75
$42.50
$44.00
$45.50
$46.65
$47.75
Less than Full Run
OPEN
12-25x
Single Sheet
(8.5” x 11”)
$49.50
$41.55
Standard
Tab Pages
2
4
$65.00
$47.50
4
8
$66.25
$49.00
6
12
$67.50
$50.50
8
16
$69.00
$52.00
10
20
$70.50
$53.50
12
24
$71.75
$54.75
14
28
$73.00
$56.00
16
32
$75.00
$57.75
18
36
$77.00
$59.50
20
40
$78.00
$60.75
22
44
$79.00
$62.00
26-51x
$39.50
52-99x
$37.25
100x
$35.30
$43.20
$44.60
$46.00
$47.20
$48.40
$49.40
$50.40
$52.00
$53.60
$54.40
$55.20
$40.50
$41.90
$43.25
$44.35
$45.40
$46.35
$47.25
$48.65
$50.00
$50.90
$51.75
$39.50
$40.85
$42.15
$43.30
$44.40
$45.25
$46.20
$47.75
$49.25
$50.00
$50.75
26-51x
$47.05
52-99x
$44.10
100x
$42.25
$50.40
$51.80
$53.20
$54.40
$55.60
$56.60
$57.60
$59.20
$60.80
$61.60
$62.40
$47.25
$48.60
$49.90
$51.00
$52.15
$53.10
$54.00
$55.50
$57.00
$57.75
$58.50
$46.25
$47.60
$48.90
$50.00
$51.15
$52.00
$53.00
$54.50
$56.00
$56.75
$57.50
Minimum 10,000 pieces.
Targeted
OPEN
12-25x
Single Sheet
(8.5” x 11”)
$58.80
$49.55
Standard
Tab Pages
2
4
$74.00
$54.50
4
8
$75.25
$56.25
6
12
$76.50
$58.00
8
16
$78.00
$59.25
10
20
$79.50
$60.50
12
24
$80.75
$61.90
14
28
$82.00
$63.25
16
32
$84.00
$64.95
18
36
$86.00
$66.65
20
40
$87.00
$67.60
22
44
$88.00
$68.50
From 5,000 to 9,999 pieces.
Revised: 3/25/2015
Page 7
72% of all adults said they read
DID YOU or looked at pre-printed inserts when
KNOW? they come with their newspaper.
Source: Source: NAA, How America Shops.
Classified | Real Estate Advertising
Real Estate image display ads: 3 column x 1.75”
Real Estate Display Pricing
13 Weeks PCI Rate
Rentals Open Rate
$47.50
(or less)
(can be every other week)
26 Weeks PCI Rate
52 Weeks PCI Rate
$40.00
$35.00
$15.00
Open Houses. Runs Fri. and/or Sat and/or Sun
1 Day
$85.00
2 Days
$90.00
3 Days
$100.00
Showcase Ads
Size
3 column x 3.5”
Rate
$125.00
Color
$10.00
House & Home Rates (Sat.)
Size
Full page: 9 column x 21.5”
Half page: 9 column x 10.5”
1/4 page Front: 3 column x 10.5”
1/4 page Inside: 3 column x 10.5”
3 column x 7” inside:
3 column x 5” inside:
3 column x 3.5"
Rate
$1,500.00
$858.75
$525.00
$350.00
$245.00
$150.00
$125.00
Color
Includes Color
Includes Color
Includes Color
$45.00
$20.00
$35.00
$10.00
The Standard-Times Real Estate Multi Media Packages
Good Package Includes:
Ad Size
Ad Type
Insertions
3x10.5
Real Estate Ad
1
2x2
Feature Home Ads
4
Run Days
Monday - Saturday
Saturday & Sunday
Rate
+ Option
$350.00 Add a Sunday or all 6 Hathaway papers $99
$100.00
10,000 ROS Impressions $50.
Package Total
$599
Run Days
Monday - Saturday
Saturday & Sunday
Rate
+ Option
$500.00 Add a Sunday or all 6 Hathaway papers$199
$200.00
20,000 ROS Impressions $100.
Package Total
$999
Better Package Includes:
Ad Size
Ad Type
Insertions
9 x 10.5 Real Estate Ad
1
2x2
Feature Home Ads
8
Revised: 3/25/2015
Page 8
Classified | Automotive Advertising
The Standard-Times Auto Display Packages
Includes up to 4” in Standard Times, SouthCoast Today Online, 6 Weeklies
Ad Unit
Ad Size
Full Page
Half Page
Quarter Page
Less Than a Quarter Page
9 x 21.5
9 x 10.5
4 x 12
1-2 Ads
per week,
per insertion
$875.00
$630.00
$345.00
$12 per column inch
Color
3-7 Ads
per week,
per insertion
$750.00
$550.00
$295.00
Included
Included
Included
$100.00
SouthCoast Auto Today
a special mid-week supplement to The Standard-Times, The Middleboro Gazette, and The Spectator.
Ad Size
4 x 12
4x3
1 Week Rates Per Insertion
B&W
Color
$199.00
$299.00
$75.00
$150.00
4 Week Rates* Per Insertion
B&W
Color
$150.00
$250.00
$62.50
$137.50
Optional - Digital
Display (ROS)
$100 for 20K Imp.
$50 for 10K Imp.
Wheels Deals Liner Packages
Less than 5 Ads, each ad up to 10 lines.
Flight Length
Rate
10 lines/10 days in S-T, 10 lines/1 week in weeklies, 10 days on website
10 lines/30 days in the Standard Times, 4 Weeks in The Advocate, The Chronicle, Fall
River Spirit, Middleboro Gazette, Middleboro Gazette Extra and The Spectator, 30 Days
on SouthCoastToday.com classifieds
$18.95 per ad
$34.95 per ad
5 PLUS Ad Packages Include:
• 10 lines, 30 days in the Standard Times, 4 Weeks in The Advocate, The Chronicle, Fall River Spirit, Middleboro Gazette, Middleboro Gazette Extra and The
Spectator, 30 Days on SouthCoastToday.com classifieds
30-day/4-weeks Print Component
5 Ad Pack
15 Ad Pack
30 Ad Pack
50 Ad Pack
100 Ad Pack
Graphics, logos or borders
Rate
$22.95 per ad
$20.95 per ad
$19.95 per ad
$18.95 per ad
$17.95 per ad
$10 per ad per item
Per Additional Line
$0.60
$0.53
$0.49
$0.42
$0.35
Revised: 3/25/2015
Page 9
Classified |Employment Advertising | Contract Line Rates
Help Wanted Display Packages
Includes up to 4” in Standard Times, SouthCoastJobMart.com, 6 Weeklies
Flight Length
1 Day
4 Days
Rate
$120 pci net
$126 pci net
Optional - Digital
$50
$50
Each additional day after 4 but up to 7 add $2 per inch
Help Wanted Liner Packages
Includes up to 7 lines in The Standard Times, SouthCoastToday.com, New Today,
all 6 weekly publications, Web Account and Monster. Additional charges apply to
ads with more than 7 lines.
Good - 3 days
$224
Better - 7 days
$324
Best - 10 Days
$374
Contract Classified Line Rates
Includes The Standard-Times and SouthCoastToday.com.
4 Lines Total
5 Lines Total
Add’l Per Line 6-9
10 Lines
Add’l Per line 11+
13-Week Rate
$7.80
$8.50
$1.70
$12.00
$1.20
52-Week Rate
$6.40
$6.75
$1.35
$8.50
$0.85
Must run minimum 13 or 52 weeks or open rates apply.
Revised: 3/25/2015
Page 10
Digital Presence Development
Propel Marketing
Direct E-mail
Find and Engage Consumers Online
Reach the right people at the right time.
Build your e-mail marketing campaigns and expand your customer
base! Using your most current data ensures your campaigns reach
active and high-quality leads. Direct E-mail will help to micro-target
your audience and provide you with real-time e-mail metrics.
Responsive Website Design
Create the best user experience on all devices.
Say goodbye to spending money on multiple website updates.
This cutting-edge technology provides one website that adjusts to the
size and resolution for every device - automatically!
Get all the features you need on one platform.
E-Commerce Sites!
Manage your store from anywhere.
Build, manage, and grow your online business with E-Commerce.
With the ability to reach customers 24/7, you can expand your geographic reach, drive web site traffic, gain more potential customers, and
eliminate missed revenue opportunities to boost your bottom line!
Search Engine Optimization
Shine brighter than your competitors.
When customers search online, are they finding you or your competitors?
If search engines don’t know you exist, you are invisible.
Ranking higher in search results helps customers find you, driving more
customers to your web site.
List Optimization
Get listed. Get found. Get customers.
Are you losing customers due to incorrect contact info?
Get more customers by increasing your online credibility
by maintaining up-to-date, consistent and visible business
information across top search engines and directories.
Local Profiles
Be where your customers are.
You should be the master of your local listing! When you are listed locally,
it is easier for customers to find and choose your business.
Claim, verify and upgrade your business pages to stand out to customers
in your area.
Social Media Optimization
How many places do you shine?
Social media is the new word-of-mouth. It’s no coincidence that businesses who engage their customers via social media grow faster than
those who don’t. Now it’s easy to keep your loyal customers updated
and gain new ones.
Reputation Monitoring
Know what your customers are saying about you.
Don’t let bad reviews shut you down. Everyone has an opinion and the
Internet provides the megaphone. With 70% of consumers trusting
online reviews, you can’t afford to ignore what’s being said online
Live Chat Leads
Make web site visits matter more.
Now your business never has to close its doors! Let us deliver 24/7 instant gratification to web visitors by connecting them to a live person
with no wait times. Engage more visitors online, off the phone, and
easily convert them into leads. Live Chat offers immediate ROI!
Interactive Video
Make the most out of a minute.
Interactive Videos are the easiest way to make an impression in a
short amount of time, effectively marketing your services. Engage
your customers with customized, interactive content for maximum
optimization and conversions.
Limelight Deals
Search Engine Marketing
Shine in the right places.
Go from outdated to updated - search engines are the new yellowpages.
Search engine marketing drives the right customers to your business and
turns searches into revenue.
OnTarget - Display Advertising
Shine a spotlight on your business.
Spend your advertising dollars where they count the most. Display
advertising helps place your business in front of consumers where they
spend most of their time: the web.
NEW Lim
elight
Deals Co
u po
Ask your A ns!
cc
Executive ount
forv more
informati
o n.
Get new customers
with NO upfront costs!
LimelightDeals.com showcases
your local business to a growing
audience of thousands of dealsavvy subscribers.
• E-mail Marketing to a list of subscribers actively seeking new deals
• Online and Print Promotions through our suite of products
• Our site is optimized for Tablets and Mobile Devices
For more information, call (508) 979-4344
Revised: 3/25/2015
Page 11
Digital Display Rates
ABOVE THE FOLD LEADERBOARD (728x90)
ABOVE THE FOLD
MED. RECTANGLE
(300x250
or
300x600)
BELOW THE SCROLL
MED. RECTANGLE
(300x250)
BELOW THE FOLD LEADERBOARD (728x90)
SouthCoastToday.com Display Rates
As South Coast’s main source of online information, SouthCoastToday.com is a key
part of the daily lives of the people who live and visit here.
Home Page
Targeted
ROS
Leaderboard
Ad Unit
$20/CPM
$15/CPM
$10/CPM
Medium Box
$20/CPM
$15/CPM
$10/CPM
Double Display
$25/CPM
$20/CPM
$15/CPM
Medium Box BTS
$12/CPM
$10/CPM
$7/CPM
Leaderboard BTS
$8/CPM
$7/CPM
$5/CPM
Medium Box Video Ad
$26/CPM
$21/CPM
$16/CPM
Your representative can help you choose or build a campaign for SouthCoastToday.
com that fits your business needs.
3 Star Campaign 30,000 medium box impressions/mo, ROS = $300
4 Star Campaign 40,000 medium box impressions/mo, targeted = $600
5 Star Campaign 40,000 medium box impressions, homepage = $800
CAROSEL AD
STATIC (396x474)
Carousel ad
This ad unit appears in our rotating home page carousel and
will be the only ad in the carousel with our top news stories.
OnTarget Display Advertising
Reach beyond SouthCoastToday.com and invest your advertising dollars where they
count the most.
Connect with customers using geographically, demographically and behaviorally
targeted display advertising. Target by zip code, audience or interest to ensure you
get the most bang for your buck. Retargeting also helps you regain lost customers.
OnTarget
newspaper.com
Duration
Rate
15 Days
$900
Mobile Advertising
ONLY
$12/CPM
Rate
Geo only
$8 /CPM
demo or behavior
$9 /CPM
Ad Size: 320 x 50 px
demo & behavior
$10 /CPM
Static ads only, no animation.
pre roll geo
$18/CPM
pre roll demo or behav
$20/CPM
pre roll demo & behav
$22/CPM
mobile geo
$8/CPM
Retargeting
mobile content
$10/CPM
or Small Business Package
$9 CPM
up to 40k impressions
Revised: 3/25/2015
Page 12
$199
Rich Media Rates
Sliding Billboard
•
•
•
•
Your ad will be the first thing users see on the home page of SouthCoastToday.com.
Limited to one advertiser per day.
Large billboard ad reduces to 960 x 30 px
Leave-Behind Pencil ad that stays at the top of the page all day.
SLIDING BILLBOARD
(Pencil Ad shown in RED)
Floating Billboard
•
•
•
Your ad will be the first thing users see on the home page of SouthCoastToday.com.
Limited to one advertiser per day.
Exclusive position! Your 600 x 300 px message hovers over the home page for 10 seconds, then
disappears, displaying a 960 x 30 Pencil ad that stays at the top of the home page all day.
Homepage Takeover
Take over SouthCoastToday.com for a day with your message! Great for special events and sales.
• Exclusive: Only one advertiser can take over.
Includes:
• Header leaderboard
• Carousel positions
• Top rectangle
HOME PAGE TAKE OVER
• Middle page rectangle (News)
• Middle page rectangle (Business)
HOMEPA
• Lower right rectangle
TAKEOVEGE
• Footer leaderboard
ONLY $1, R
• Wallpaper
500
FLOATING BILLBOARD
(Pencil Ad shown in RED)
PER DAY!
Rich Media Rates
Rich Media
Sliding Billboard
Floating Billboard
Per Day
Weekend
Each Additional Day
$500
$350
$300
$250
$300
$200
E-MAIL AD
Sponsorship Opportunities
Email Newsletter Sponsorship
Promote your business to our loyal followers who have signed up to receive our e-mail
newsletters and alerts.
• Run Period: Friday through following Thursday. 14 days total.
• Between 29,000–33,000 impressions per week.
• Ad Size: 160 x 600 px.
Photo/Video Gallery Sponsorship
Gallery advertising appeals to our visitors. It’s captivating to audiences of all kinds,
entertaining and it engages locals.
• Ad size: 600 x 356 px with Companion Box Ad.
• 15 or 30 seconds
• Seen once per user per day per content type.
Animated Pre-roll
Max length 10 Sec.
Floating Billboard
Video Pre-roll
MULTIMEDIA
PRE-ROLL AD
Video Pre-roll
Max length 15 Sec.
Max length 30 Sec.
$430/month
$5250/month
Revised: 3/25/2015
Page 13
Schedules | Mechanical Requirements
Publication
The Standard-Times
A la Carte
The Advocate
The Chronicle
Fall River Spirit
Middleboro Gazette
Middleboro Gazette EXTRA!
The Spectator
Day Published
Daily
Fri/Sat Mail
Sunday
Thursday
Wednesday
Thursday
Thursday
Friday
Wednesday
Closing Schedule/Deadlines / Display Advertising
Publication Day
Monday
Tuesday
Wednesday
Thursday/Coastin’
Friday
Saturday
Sunday
AutoToday
Discover New Bedford
Hathaway Publications
Space & materials due
Thursday at 2:00 pm
Friday at 9:00 am
Wed. (9 days prior) at 12:00 pm
Friday at 2 :00 pm
Monday at 2:00 pm
Tuesday at 2:00 pm
Wednesday at 9:00 am
Wednesday at 5:00 pm
Wednesday at 5:00 pm
Tues. (12 days prior) at 9:00am
Friday at 3:00 pm
Color Deadline is 24 hours prior to above.
A fee will be applied for any ads cancelled after deadline.
Closing Schedule/Deadlines/Classified Liner ads
Closing time for in-column classified ads is 4:00 pm the day before publication.
Publication Day
Saturday
Sunday
Monday
Deadline
Friday at 3:00 pm
Friday at 3:30 pm
Friday at 4:00 pm
Mechanical Requirements
Columns
1 col.
2 col.
3 col.
4 col.
5 col.
6 col.
7 col.
8 col.
9 col.
Full Page
Retail
1.83
3.75
5.75
7.625
9.625
11.625
NA
NA
NA
6 col x 21.5”
Depth Requirements
Advertisements must be at least as many columns wide as they are
inches deep. 6 columns x 3” strip ads are accepted. Ads spanning the
center spread must be at least 4” in depth.
Line Screens & Half-tones
We use 90 line screen for all half tones at 180 dpi. All line art should
be scanned at 300 dpi. For optimum reproduction in SouthCoast
Media Group publications, any screened area of the ad should be
10% or higher. We will not be responsible for screens less than 10%.
Media Requirements for Electronic Ad Transmission
We gladly accept electronic ad materials using PDF files via our FTP
site, electronic transfer service (AdSend, Fastchannel, Ad Transit) or
via e-mail. PDF files must have all fonts embedded.
Please indicate name of advertiser and date of publication when
FTP-ing or e-mailing ads. Please contact your SouthCoast Media Sales
Consultant for details about our FTP site or for the correct e-mail
address to send your electronic files.
Revised: 3/25/2015
Page 14
Classified
1.188
2.5
3.75
5.062
6.187
7.625
9
10.25
11.625
9 col x 21.5”
Advertising Policies
General Rate Policy
All rates are non-commissionable. Retail rate applies to local retail stores and
service businesses. Rates will be determined by contract level committed to by the
advertiser.
Your spending level based contract gives you credit for retail ROP, classified, color,
preprints, special sections, SouthCoast MarketPlace, and Internet advertising.
Web Services do not count toward dollar volume contract fulfillment.
The publisher reserves the right to adjust rates during the term of any agreement
upon 30 days notice. Upon receipt of the newspaper’s revision of rates and/or credit
terms, the advertiser may cancel a contract agreement without penalty by giving
30 days prior written notice to the newspaper.
Brokered space is not accepted. Rates apply only to advertising placed expressly
on behalf of the original advertiser. Under no circumstances shall the original
advertiser resell space to a third party. Contract rates are for the customer’s own
commercial advertising and may not be extended or transferred by the advertiser
to any other party.
Any taxes imposed on the printing or sale of advertising shall be assumed and
paid for by the advertiser. Southcoast Media Group is not liable for failure to print,
publish or circulate an advertisement for any reason whatsoever.
Position Requests
As a service to our advertisers, we make every attempt to honor requests for specific
positioning of ads within the newspaper. Specific position is subject to demand. You
may, however, receive priority consideration by paying 25% positioning premium.
The premium does not guarantee specific placement and is not billed if the position
is unavailable.
Contract & Copy Regulations
Contracts go into effect the date the signed agreement is received at Southcoast
Media Group. Backdating of contracts is not permitted.
All advertising in SouthCoast Media Group publications both in print and online
are subject to state and or federal laws which make it illegal to print or publish any
notice or advertisement that indicates any preference, limitation, or discrimination
based on race, color, religion, sex, handicap, familial status (including children
and pregnancy), national origin, ancestry, age, marital status, sexual orientation,
veterans’ status or source of income (including federal “section 8” assistance),
or any intention to make any such preference, limitation or discrimination. The
right is reserved by Southcoast Media Group to edit, reject, or cancel any copy or
artwork at any time. Southcoast Media Group does not accept adult entertainment
advertising, tobacco or tobacco products advertising.
Insertion orders containing disclaimers or conditions for publication are not
accepted. Southcoast Media Group will not assume any financial responsibility
for errors in scheduling and typography except to the extent of republication in
the next available issue or adjustment of that part of the advertisement that was
omitted or in error. The newspaper is not responsible for errors in copy or camera
ready materials furnished by the advertiser or its agent.
Cancellations of advertising cannot be accepted after deadline or closing date. The
newspaper is not responsible for the correctness of copy or materials published that
were received after its scheduled deadline.
Advertising designed to appear as editorial matter must carry the word
“Advertisement” above each column and use a typeface that is clearly different
from that used by Southcoast Media Group.
The advertiser assumes sole responsibility for statements contained in the
advertisements and indemnifies Southcoast Media Group against all loss, liability
or expense arising from claims of libel, unfair trade practices, unfair competition,
infringement of trademarks, names or patents, copyrights and proprietary rights
and violations of the right to privacy resulting from publication of the advertiser’s
copy or materials. The advertiser agrees to hold harmless and to indemnify
Southcoast Media Group.
Publications from all damages, costs and expenses of any nature whatsoever, for
which Southcoast Media Group may become liable by reason of its publication
or omission of the advertiser’s advertising. Reuse for advertising purposes of
Southcoast Media Groups’ news copy, artwork, photographs and advertising copy
written or produced by Southcoast Media Group is expressly forbidden without
prior consent of the newspaper.
ROP Depth Requirements
Minimum depth: 1 inch. Advertisements exceeding 19.5” in depth will be billed
at 21.5” depth. Ads spanning center bleed gutter will be billed at full column and
depth. All advertising placed in Southcoast Media Group is subject to the terms,
conditions and policies stated within this rate schedule.
By placement of such advertising the advertiser agrees to these terms, conditions
and policies.
The company reserves the right to adjust print image size and proportions by up to
10% to align with newsprint page size changes as necessary.
Terms of Payment
• For your convenience, we accept Visa, MasterCard, Discover and American
Express.
• We also extend terms, subject to credit approval, to retail and classified
customers.
• Ads are payable in advance of publication unless a credit account has been
established.
• Credit approved account payments are due upon receipt at the end of each
billing month.
Finance charges up to the legal limit may be assessed on past due accounts. In the
event payment is not made within the approved credit limits, we reserve the right
to reject advertising copy and/or immediately cancel any contract. The advertiser
agrees to indemnify the newspaper for all expenses incurred in connection with
the collection of amounts payable, including court costs and attorney and/or
collection fees. An advertiser who does not maintain his credit status with the
newspaper shall be deemed in breach of contract, and the newspaper may re-bill
the advertiser for an outstanding balance due at the earned rate or non-contract
rate on the newspaper’s current rate schedule.
Payment terms, finance charges and discounts may be revised at any time upon 30
days notice to advertisers.
If the advertiser utilizes the service of an agent or other third party, the advertiser
and the party shall be jointly and severally liable for payment and for compliance
with any agreement with the newspaper.
Political advertisements must be paid by check or credit card in advance of
publication. For copy regulation on political advertising, call your SouthCoast
Media Group sales consultant.
Revised: 3/25/2015
Page 15

2015 Advertising Rate Card - Services Center

Transcription

Similar documents

Online Advertisement

Banquet Information

Lightning Fast Search Solutions for the Enterprise

Advertising to run in the program for

In the Shop

WWIN 816 SHOW INFO KIT PT. 1

Brockton Enterprise Contract Newspaper Guild

DECK THE HALLS WITH CANADALE

alarm force fear factor

Make Love, Not Ads - Advertising Educational Foundation