CityGuideNY

Transcription

CityGuideNY

NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE reaches more
visitors than any other NYC visitor publication.
CITY GUIDE offers an efficient, highly targeted vehicle for reaching visitors while they’re in the process of
deciding where to spend their time and money while in New York.
IN PRINT: Frequency: Weekly | Distribution: 3.1 Million
For 30 years, CITY GUIDE magazine has maintained the largest
circulation of any guide for New York City visitors. A handy, digestsized magazine, CITY GUIDE efficiently provides visitors all the
information they need to maximize their Big Apple Experience.
It contains directories, maps, theater and restaurant listings, shopping
guides, coupons, and a host of other visitor resources. CITY GUIDE
publishes over 3,100,000 copies annually and circulates in over 300
hotels and 100 tourist destinations. CITY GUIDE is complemented
by a monthly newsletter, FYI, which is distributed to concierges
throughout the City, providing them with up-to-date information
on both new businesses and new offerings from our advertisers and
marketing partners.
ONLINE:
he CITY GUIDE website, CITYGUIDENY.COM, helps visitors plan
T
their trips prior to their arrival. It includes a wide-ranging activities
calendar, a detailed database of every Broadway show, listings for over
2,000 restaurants, information on more than 3,000 museums, sightseeing
destinations, and attractions, and thousands of stores. Updated daily, it’s
the definitive resource on the best New York has to offer. We also have
a subscription-based database of readers who have elected to receive a
weekly email newsletter from CITY GUIDE informing them about the
newest offerings from our advertisers. CITY GUIDE’ s mobile version is
smart phone and tablet friendly.
EVENTS:
Concierge Choice Awards Commemorative Journal
GET MORE WITH CITY GUIDE
CITYGUIDENY.COM
Commemorative Journal
2010-2011
ConCiergechoiceawards.Com
CITY GUIDE also provides our clients with custom event opportunities
to enhance their visibility within the NYC concierge community.
Over the past 30 years, CITY GUIDE has forged legendarily strong
relationships with the City’s concierges. Our concierge events, which take
place at least twice a month, introduce our advertisers’ venues, services,
and products to Manhattan concierges, enabling them to make informed
choices and recommendations that lead their guests directly to our
partners’ businesses. CITY GUIDE is also a proud sponsor of New York’s
annual Concierge Choice Awards, which takes place in September, and
Gem of a GM.
1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | cityguideny.com | [email protected]
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITYGUIDENY.COM
NYC VISITOR MARKET
NYC Tourism Continues to Grow
Did You Know That NYC Achieved Record Breaking Tourism Levels in 2012?
NYC is ranked #1 of all U.S. travel destinations. When visitors arrive, they stay at hotels, shop, dine, and visit
tourist attractions, museums and historical sites. These visitors offer a tremendous revenue opportunity for
60
local NYC businesses.
50
More Tourists, More Spending
40
There were 52.0 million+ tourists in 2012. International markets represented 33% of all trips, but accounted
30
for nearly half of total visitor spending. At a time when visitors
are doing so much of the spending, doesn’t it
makes sense to reach as many of them as you can?
20
10
0
Visitors to NYC
International visitors
(In Millions)
(In Millions)
60
50
40
42.7
45.6
52.0
48.7 50.9
35.2
12
10
6
20
4
10
2
2001 2005 2009 2010 2011
2012
0
10.6 11.0
8.6
8
30
0
9.7
6.8
5.7
2001 2005 2009 2010
2011 2012
12
WHERE
VISITORS SPEND MOST
(In10Billions)
International Visitors
8
Lodging
6
Food & Beverage
$6.9 billion
4
Shopping
$7.5 billion
Entertainment
2
$4.0 billion
Air & Ground Transportation
0
Miscellaneous
$6.4 billion
$398 million
Total Spending
$34.1 billion
$9.3 billion
Transportation
Entertainment
Miscellaneous
Shopping
Lodging
Food & Beverages
Sources: NYC & CO: 2011 NYC Statistics
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
editorial devoted to nyc
CITYGUIDENY.COM
Every week, CITY GUIDE presents reviews, summaries, and listings of what to see and where to go in NYC,
including everything that NYC has to offer visitors: shopping, dining, theater, museum exhibitions, and oneof-a-kind events. Weekly features combined with up-to-date listings provide the most complete guide to NYC.
Regular features include:
This Week in The City:
All the week’s biggest exhibitions, concerts, festivals, family events, and more are gathered in one place with
dates, detailed summaries, and ticket information.
THE TIP SHEET:
Wondering how to best spend your time in NYC? The Tip Sheet highlights the best of each week’s issue, with
hot new restaurants, Broadway and Off-Broadway shows, museum exhibitions, and more.
Dining:
From the best deli sandwiches to the best steakhouses, our comprehensive dining guide has offerings for every
palate and every price range. In addition to our own food critic, we offer extensive listings as well as a directory
of restaurants listed by cuisine, with accessible neighborhood, price-point, and late-night-dining icons.
Theatre:
Our extensive list of Broadway shows and the biggest Off-Broadway plays and musicals offers an in-depth view
of the NYC theatre scene, highlighting each week’s openings and closings. Our theater critic offers weekly
reviews of shows, spotlights on the biggest stars, and up-to-date casting changes.
Sightseeing:
In addition to weekly articles detailing NYC’s “best bets,” our sightseeing listings guide visitors through the
most iconic and famous tours and attractions, as well as unique and under-the-radar outings and destinations.
Shopping:
Our weekly shopping features brand-new products and stores, while the listings are filled with fabulous finds
that are uniquely NYC—including a variety of shopping categories and places to browse, from shopping
emporiums to tucked-away Mom-and-Pop businesses.
Culture:
CITY GUIDE’s weekly round-up of the city’s top museums and exhibitions is complemented by comprehensive
listings that highlight the city’s most notable exhibits, museums, galleries, and live performances—and our
weekly publishing schedule keeps all this information fresh and dynamic.
Nightlife:
Nightclubs, bars, lounges, and more make up our Nightlife section, which also guides you through where
to grab a late-night nosh, see a rising comedy star, or hear live music—whether you find yourself Uptown
or in the Village.
Plus more online!
In addition to everything you’ll find in the print edition of CITY GUIDE, CITYGUIDENY.COM offers a
continually updated calendar of events, downloadable discounts and coupons, links to purchase tickets, and
new content every day!
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
EVENTS
CITYGUIDENY.COM
CITY GUIDE’s Client & Industry Events
Provide Exceptional Visibility to Hotel Concierges.
Our relationship with the concierge community has been developed over the past 30 years, and our access to
this influential group is unparalleled. Hotel concierges impact their guests’ dining, shopping and sightseeing
activities. Their familiarity with your business can directly impact your bottom line. CITY GUIDE gives its
advertisers access and exposure to hotel concierges through our firmly established relationships and regular
networking opportunities including the following:
CLIENT CONCIERGE EVENTS
We team up with the New York City Association of Hotel Concierges and its members to host 60+ custom
events for CITY GUIDE clients each year. This is a unique opportunity for you to introduce your brand to
people who make referrals and suggestions to their hotel guests. As a CITY GUIDE client, you will also be
invited to attend exclusive events where you can network and meet New York’s top concierges.
The Concierge Choice Awards (CCAs)
The Concierge Choice Awards honor the premier individuals and businesses in the New York City
visitor/service industries for their unparalleled service. Chosen by the New York City Association of Hotel
Concierges, these annual awards are highly selective. This annual recognition event includes an awards dinner,
hosted by CITY GUIDE. Visit conciergechoiceawards.com.
CITY GUIDE
Custom events
CITY GUIDE partners with clients to create custom, intimate events and promotions that drive visitor business
to your establishment. Our experienced event management team collaborates with you to achieve your
marketing objectives. For more information, please contact your advertising sales representative.
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE has the largest circulation
of any NYC visitor magazine.
It is distributed in more hotels, tourism hubs, and strategic points of interest than any other visitor publication.
hotels
• Distributed in 334 hotels 94% penetration of New York’s finest
hotels and private clubs
• 3 Million more readers than any other
visitor publication
• The largest circulation –
60,000 copies weekly, 258,000 monthly,
3,100,000 annually BPA Audited
• The strongest relationship with
New York City Association of Hotel
Concierges
• More in room and concierge desk
distribution than any other magazine
• Twice as many copies annually as the
next largest magazines
• The ONLY weekly NYC visitor
magazine
STRATEGIC POINTS OF DISTRIBUTION
• Major NYC attractions
• Major transportation hubs
• Tourist Information/Visitor Centers
• Amtrak
• Targeted retail establishments
• Fine restaurants
• Special events
• Spas and Salons
• Tour operators
Distribution Points for City Guide in manhattan
circulation
CITYGUIDENY.COM
BPA AUDITED CIRCULATION 60,000 Weekly | 258,000 Monthly | 3,100,000 Annually
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
DISTRIBUTION
CITYGUIDENY.COM
Visitors find CITY GUIDE everywhere
Hotel, Private Club, Retail & Visitor Hubs
HOTELS
3 West Club
414 Hotel
6 Columbus
60 Thompson
70 Park Avenue Hotel
Affinia 50
Affinia Dumont
Affinia Gardens Hotel
Affinia Manhattan
Affinia Shelburne
AKA Central Park
AKA Times Square
Alex, The
Algonquin Hotel
Times Square
Aloft Harlem Hotel
Americana Inn
Ameritania Hotel
Amsterdam Court Hotel
Andaz Fifth Ave
Andaz Hotel Wall Street
Astor On The Park Hotel
Beekman Tower
Belleclaire Hotel
Belvedere Hotel
Benjamin Hotel
Bentley Hotel
Best Western
Bowery Hanbee
Best Western
Convention Center
Best Western
Hospitality House
Best Western President
Best Western Seaport Inn
Blakely New York, The
Blue Moon Hotel
Bowery Hotel
Bristol Plaza
Broadway Plaza Hotel
Bryant Park Hotel
Candlewood Suites
Carlton on Madison
Carlyle Hotel
Casablanca Hotel
Cassa Hotel & Residence
Chambers Hotel
Chandler Hotel, The
Chatwal NY, The
Chelsea Lodge
Chelsea Pines Inn
Chelsea Savoy
City Club Hotel
Clarion Hotel
Club Quarters Downtown
Club Quarters
World Trade Center
Colonial House Inn
Colony Club
Comfort Inn Lower East Side
Comfort Inn Manhattan Bridge
Comfort Inn - W 35th St
Comfort Inn - W 71st St
Conrad Hotel
Cornell Club
Cosmopolitan Club
Cosmopolitan Hotel
Crosby Street Hotel
Crowne Plaza Broadway
Davinci Hotel
Days Inn
Days Inn - N Bergen
Distrikt Hotel
DoubleTree Chelsea
DoubleTree Financial
DoubleTree Guest Suites
Times Square
DoubleTree
Metropolitan Hotel N Y
DoubleTree
Times Square South
Dream Downtown
Dream Hotel
Duane Street Hotel
Dylan Hotel
Eastgate Tower
Econo Lodge
Edison Hotel
Element New York
Times Square West
Empire Hotel
Essex House
Eurostars Wall Street
Eventi Hotel
Excelsior Hotel
Fairfield Inn & Suites
Manhattan - Chelsea
Manhattan - Fifth Ave
Manhattan - Times Sq
Fairfield Inn Marriott - LIC
Fitzpatrick Grand Central
Fitzpatrick Manhattan
Flatotel
Four Points Sheraton Chelsea
Four Points Sheraton - Soho
Four Points Sheraton Times Square
Four Seasons Hotel
Franklin, The
Gansevoort Meatpacking
Gansevoort Park Hotel
GEM Hotel Midtown West
GEM Hotel: Chelsea
GEM Hotel: Soho
Gershwin Hotel
Gild Hall
(Formerly Holiday Inn)
Gotham Hotel
Grace Hotel
Grace Inn
Gramercy Park Hotel
Grand Hyatt Hotel
Grand Union Hotel
Greenwich Hotel
Hampton Inn Midtown West
Hampton Inn - Pearl St
Hampton Inn - Soho
Hampton Inn Times Square So
Hampton Inn - W 24th St
Hampton Inn - W 31st St
Hampton Inn - W 35th St
Harvard Club
Helmsley Medical Tower
Helmsley Park Lane
Herald Square
Hilton Garden Inn - Times
Square
Hilton Garden Inn - Tribeca
Hilton Garden Inn W 28th St
Hilton Garden Inn W 35th St
Hilton Manhattan East
(Tudor)
Hilton NY
Fashion District Hotel
Hilton Times Square
Holiday Inn - Soho
Holiday Inn - W 26th St
Holiday Inn - W 31st St
Holiday Inn - W 57th St
Holiday Inn - Wall St
Holiday Inn Express W 29th St
Holiday Inn Express Wall St
Hotel 17
Hotel 309
Hotel 31
Hotel 373
Hotel 41
Hotel 99
Hotel at Times Square
Hotel Azure
Hotel Bedford
Hotel Belnord
Hotel Carvi
Hotel Concorde
Hotel Deauville
Hotel East Houston
Hotel Elysee
Hotel Giraffe
Hotel Indigo
Hotel Iroquois
Hotel Marmara
Hotel Mela
Hotel Mulberry
Hotel On Rivington
Hotel Pennsylvania
Hotel Plaza Athenee
Hotel Radisson
Hotel Saint James
Hotel Verite
Hotel Wales
Hudson Hotel
Hyatt48Lex Hotel
Imperial Court Hotel
INK 48
Inn New York City
Inn On 23rd Street
InterContinental Hotel,
Barclay
InterContinental
Times Square
James Hotel
Jewel, The
Jolly Madison Towers
Kimberly
King & Grove
Kitano New York, The
Larchmont
Le Bleu Hotel
Library Hotel
Loews Regency Hotel
Lombardy
London NYC, The
Lowell, The
Lucerne
Mandarin Oriental Hotel
Manhattan at Times Sq
Manhattan Broadway Hotel
Manhattan Centre Hotel
Manhattan Club
Marcel Hotel
Maritime Hotel
Mark, The
Marrakech Hotel
Marriott Courtyard Fifth Ave
Marriott Courtyard Midtown East
Marriott Courtyard - Soho
Marriott Courtyard Times Square
1112
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
DISTRIBUTION
CITYGUIDENY.COM
HOTELS Cont.
Marriott Courtyard Upper East
Mave, The
Mayfair Hotel
Mercer, The
Metro Hotel
Metropolitan Club
Michelangelo
Milburn Hotel
Milford Plaza - Concierge
Millennium Broadway
Millennium Hilton
Millennium
UN Plaza Hotel
Moderne Hotel
Mondrian Soho Hotel
Morgans Hotel
Morningside Inn
Murray Hill East Suites
Muse, The
New World Hotel
New York Athletic Club
New York Hilton
New York Manhattan Hotel
New York Marriott at the
Brooklyn Bridge
New York Marriott
Downtown
New York Marriott
East Side
New York Marriott Marquis
New York Palace
New York Yacht Club
New Yorker Hotel
Newton Hotel
NIGHT Hotel
Novotel
Off SoHo Suites
Omni Berkshire
On the Ave.
Out NYC, The
Paramount Hotel
Park 79 Hotel
Park Central
Park Savoy
Park South Hotel
Parker Meridien
Pearl New York, The
Peninsula, The
retail/visitor centers
Penn Club
Perf. Arts Short Term
Housing
Phillips Club, The
Pierre, The
Plaza, The
POD 39 Hotel
POD Hotel
Premier, The
Princeton Club
Radio City Apartments
Radisson
Martinique Broadway
Ramada East Side
Renaissance
New York Hotel 57
Renaissance Times Square
Residence Inn by Marriott
Ritz Carlton New York Battery Park
Ritz Carlton New York Central Park
River Club
Riverside Tower Hotel
Roger Hotel
Roger Smith
Roosevelt Hotel
Royalton Hotel
Salisbury Hotel
San Carlos Hotel
Sanctuary Hotel
Setai Fifth Avenue Hotel
Sheraton New York
Sheraton Suite Hotel Lincoln Harbor
Sheraton Tribeca Hotel
Sherry Netherland
Shoreham Hotel
Skyline Hotel
SMYTH Hotel
Sofitel
SoHo Grand
Soho House
SoHotel
Soldier, Sailors &
Airmen Club
Solita Soho Hotel
St. Giles-The Court
St. Giles-The Tuscany
St. Regis
Standard East Village
Hotel, The
Standard Meatpacking
Hotel, The
Stanford Hotel
Stay NY
Staybridge Suites
Strand, The
Surrey, The
Thompson Lower East Side
Time, The
Travel Inn
Tribeca Blu Hotel
Tribeca Grand
Trump Hotel & Tower Intl
Trump Soho
Tryp Hotel
University Club
Upper Yorkville Suites
Vanderbilt YMCA
Vincci Avalon
W Hotel Hoboken
W New York
W NY Downtown
W Times Square
W Union Square
Waldorf Astoria
Wall Street Inn
Warwick
Washington Jefferson Hotel
Washington Square Hotel
Wellington
West 57 by Hilton
Westside YMCA
Westin Hotel Jersey City,
The
Westin New York at Grand
Central, The
Westin New York at
Times Sq. The
Windsor Hotel
Wingate Hotel
World Center Hotel
Yale Club
Yotel Hotel
1600 Broadway - Lobby
34th St Partnership Kiosks
911 Memorial
American Tickets
Arch Stone
Azalea Restaurant
B.B. Kings
Banana Republic
Bangkok House
Belgian Mission UN
Beyond Thai Kitchen
Bloomingdales
Bodies Exhibit
Brazil Grill
Breeze Restaurant
Broome St. Bar
Bruni Trinidad
Bryant Park Kiosk
Cancun Mexican Restaurant
Canis Minor
Century 21
Continental Guest Services
Corte Café
Dave & Buster’s
Dave’s New York
Grand Central Partnership
Gray Line Visitor Center
Gray Line Tours
HA Comedy Club
Heartland Brewery
Hooters
Ichi Umi
Ivy’s Bistro
Jerry Orbach/Snapple
Theater
Just Bulbs
Katz’s Deli
Lexington Luggage
Lincoln Square
Betterment District
Macy’s Visitor Center
Madame Tussaud’s Wax
Museum
Matt Umanov Guitars
Michael K
Mr. Robata Grill &
Sushi Bar
Ninja New York
Northface
NY Parks Department
NYC & Co. Visitor Center
NYC & Co. Kiosks
NYPD Museum
NYU Info Center
Original Vincent’s
Peachtree on Fifth Fine
Jewelers
Penn Station Acela Lounge
Penn Station Information
Center
Pongsrai Thai
Prato Menswear
Ripley’s Believe It Or Not
Schumer Wines
Seasonal Whispers
Shanghai Cuisine
Sirva Relocations/DJK
Residentials
St Elizabeth Ann Seton
Shrine
Suzie’s Restaurant
Tent & Trails
Times Scare NYC
Times Square Visitor’s
Center
TKTS
Toys ‘R Us Times Square
Transit
Travelex
Tribute WTC
USO North Wing
1112
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE is the Market Leader
CITYGUIDENY.COM
CITY GUIDE leads when it comes to
reach, frequency, and overall value.
CITY GUIDE
IN NEW YORK
WHERE
3,100,000
1,692,000
1,692,000
Weekly
1.0
Monthly
Monthly
334 (94%)
2730.8(79%)
300 (86%)
Digest
Near0.6
standard
Near digest
Monthly Cost
$5,413.00
$ 7,716.00
0.4
$ 7,716.00
Annual Cost
$64,950.00
$ 92,592.00
$ 92,592.00
$ 54.72
$ 54.72
Annual Circulation
Frequency
Hotel Distribution*
Format
Circulation CPM
CITY GUIDE
0.2
$20.95
0.0
has the highest circulation, and the lowest CPM
cost per thousand
circulation
3500000
60
3000000
50
2500000
40
2000000
30
1500000
20
1000000
10
500000
0
* Manhattan hotels only.
CITY
GUIDE
IN NEW
YORK
WHERE
0
CITY
GUIDE
IN NEW
YORK
WHERE
• All circulation figures based on BPA.
• Rates, frequency and CPMs based on current media kits for all publications listed.
• Monthly and annual costs based on half page 4C rates: 52 week rate for City Guide and published 12X rate for In and Where.
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
spec | publishing schedule
CITYGUIDENY.COM
1/2h Page
Horizontal
1/2 Page
Vertical
Full Page
1/4 Page
Vertical
1/4h Page
Horizontal
1/8 Page
1/14 Page
Trim Size: 5 5/16” x 8 1/2” (5.3125” x 8.5”)
SPECIFICATIONS
PAGE SIZES
Full Page (Non-Bleed) Full Page Bleed Two-Page Spread Bleed FRACTIONAL AD SIZES
4 3/4” x 8”(4.75 x 8)
5 9/16” x 8 3/4”(5.5625 x 8.75)
(live area 4 3/4” x 8”(4.75 x 8)
10 7/8” x 8 3/4”(10.875 x 8.75)
(live area 10 x 8)
SUPPLIED ADS
1/2 Vertical 1/2 Horizontal 1/4 Vertical 1/4 Horizontal 1/8 1/14 2 3/16” x 7 1/2”
4 3/8” x 3 5/8”
2 3/16” x 3 5/8”
4 1/2” x 1 3/4”
2 3/16” x 1 3/4”
2 3/16” x 1”
Digital file of ads from advertisers or their ad agencies can be e-mailed as high resolution PDF, EPS (outlined), or
TIFF file. Files can also be sent on CD, and must be Mac compatible. Ads created in QuarkXpress & InDesign (Mac
platform preferred) should include: fonts (no stylized or TrueType fonts), artwork and photos (saved as TIFF or EPS
files – CMYK – at least 300 dpi).
where to upload: http://dropbox.yousendit.com/Davler-Traffic
PUBLISHING SCHEDULE
2014
Publication Dates
Series
Closing
Dates
1-14
12/6/13
1/2,
1/9,
1/16,
2-14
1/3/14
1/30,
2/6,
3-14
1/31/14
2/27,
4-14
2/28/14
5-14
2014-2015
Publication Dates
Series
Closing
Dates
1/23
10-14
8/15/14
9/11,
9/18,
2/13,
2/20
11-14
9/12/14
10/9,
10/16, 10/23, 10/30
3/6,
3/13,
3/20
12-14
10/10/14
11/6,
11/13, 11/20, 11/27
3/27,
4/3,
4/10,
4/17
13-14
11/7/14
12/4,
12/11, 12/18, 12/25
3/28/14
4/24,
5/1,
5/8,
5/15
1-15
12/5/14
1/1,
1/8,
1/15,
1/22
6-14
4/25/14
5/22,
5/29,
6/5,
6/12
2-15
1/2/15
1/29,
2/5,
2/12,
2/19
7-14
5/23/14
6/19,
6/26,
7/3,
7/10
3-15
1/30/15
2/26,
3/5,
3/12,
3/19
8-14
6/20/14
7/17,
7/24,
7/31,
8/7
4-15
2/27/15
3/26,
4/2,
4/9,
4/16
9-14
7/18/14
8/14,
8/21,
8/28,
9/4
5-15
3/27/15
4/23,
4/30,
5/7,
5/14
Inset photo: Top of the Rock
9/25,
10/2
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CONCIERGES
CITYGUIDENY.COM
Hotel Concierges speak on behalf of CITY GUIDE
“Our guests just love the maps.
[It’s] the tourists’ favorite.”
— George Domenick,
Ritz Carlton, Central Park
“CITY GUIDE has the great advantage of being a weekly publication as
opposed to a monthly, which give us a more frequent update as to what is
happening on our city. I also find the theater locator very useful. Their
website is also very user friendly and has a terrific events section which we
— Maria Bortoluzzi, Chief Concierge
use on a regular basis”.
Le Parker Meridien Hotel
“ I applaud CITY GUIDE for continuously providing our visitors a
complete and informative magazine every week. It is compact, easy to
read through and loaded with fun information on everything NYC has
to offer. This little guide always disappears from our desk. Thumbs up!
— Polina Roze, Concierge
Keep up the great work.”
New York Marriott Marquis
“CITY GUIDE is the guide for all our guests—we love its weekly format.
All the content of the theatre, shops, restaurants and attractions is easy to
read and now we promote the website for more ideas, coupons and making
a perfect trip for our guests.”
— Jonathan Henthorne, Concierge
Waldorf Astoria
“CITY GUIDE is prominently displayed behind our desk. The Concierge
and guests enjoy it alike because its convenient in size, is a weekly so the
information is updated regularly. We make great use of the theater map as
well to direct guests to the show they want to see”
— Melody Williamson, Chief Concierge
The Plaza Hotel
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE ONLINE
CITYGUIDENY.COM
Boost your response with
CITY GUIDE’s Online Promotion Package
475,000 monthly visits | 300,000 unique visitors/month | Average of 10 page views per user *
CITYGUIDENY.COM offers an extraordinary opportunity for advertisers to extend their reach to consumers
online across multiple touchpoints. This package includes:
LISTINGS
As a part of this package, your listing will rise to the top of our search results. Benefits include:
• Top positioning in search results
• Rotation in sponsored section of search results
• Microsite/webpage that gives site visitors more details about your business
- Photos, descriptions, graphics, links
• Response generating connection to “Give me more information” form
• Hot link to your website
Display Ads
Generate awareness among our targeted users during their site session. Your ads will rotate
among ad positions described below. Display ads create familiarity and help your business to
stand out from other choices available to NYC visitors. These ad units include:
• Banner ads (728x90)
• Uptown box ads (300x250)
• Wide Skyscraper (300x600)
* Please note: Flash Files must be 1MB or less, and saved as Flash 10.1 or lower.
coupon Offers This high visibility ad position is for businesses that use incentives to drive traffic. Options
are the top right ad box on all pages and the dedicated “Coupons and Discounts” page.
This option is both response generating and trackable.
• Offer links to your site
• Links to offer “print out” page
* We strongly suggest supplying a separate display ad for online discounts that is no greater than
720p high and/or 600p wide.
E-newsletter Each week City Guide emails a weekly newsletter to future New York City visitors with an
interest in shopping, dining, sightseeing, lodging, and other activities
* Source: Google Analytics, October 2010
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE ONLINE
CITYGUIDENY.COM
Advertising Units
LISTINGS
Listings by category on the home page link to full category listing, and to advertiser microsites.
LISTINGs page
microsite page
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE ONLINE
CITYGUIDENY.COM
Advertising Units
Display Advertising Positions
Display advertising rotates among these positions/ad units throughout the site – and on the home page.
Banner ads
728x90 px
Uptown box ads
300x250 px
wide Skyscraper
300x600 px
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE ONLINE
CITYGUIDENY.COM
Advertising Units
Money Saving Offers
Large ad units on the top left of every page and offer listings on a dedicated “Coupons and Discounts” page.
featured coupons
Link to Coupons and Discount page
Example
coupon page
coupons & Discounts page
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
WEEKLY E-NEWSLETTER
CITYGUIDENY.COM
A trip planning tool and
mobile in-town guide to what’s hot
WEEKLY E-NEWSLETTER
Delivered every Wednesday morning to our extensive subscriber database, CITY GUIDE’s weekly
e-newsletter contains highlights from that week’s print edition, including cover stories, the week’s
biggest events, theater and art exhibit openings, coupons and discounts, and more. Advertising
opportunities are also available through the e-newsletter, ensuring that your message is delivered to
an/a enthusiastic/engaged/interested/targeted audience.
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
Social Media
CITYGUIDENY.COM
CITY GUIDE interacts with
visitors via social networking
TWITTER & FACEBOOK
Online social media such as Twitter and Facebook has quickly become an integral part of our daily
lives, and CITY GUIDE has developed a strong online presence through Twitter (@CityGuideNYC)
and Facebook (www.facebook.com/CityGuideNY). These tools allow us to present information—
ranging from NYC-centric news stories to coupon alerts to links to stories on our main site—to a
rapidly expanding group of followers and “friends” (as well as search engines such as Google) quickly
and efficiently. And if our advertisers have their own Twitter and Facebook accounts, we can share
their relevant news with our online community.
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
Digital Opportunities
CITYGUIDENY.COM
CITY GUIDE Digital Media reaches NYC visitors
at the time when they are making travel decisions.
The website, CITYGUIDENY.COM, is a planning tool used by domestic and international consumers
three weeks to three months prior to their arrival in NYC. The newsletter with approximately 10,000
subscribers is for local people who plan their weekend and day trip activities. Our social media, Facebook
and Twitter, keep our constituents abreast of what our editors deem most interesting.
We offer an integrated marketing package in which clients appear on all media during their campaign.
Website: cityguideny.com and m.cityguideny.com (mobile version)
This is the foundation of the digital strategy because over 200,000
visitors come monthly to plan their trips to NYC. The Premium
Placement package includes a microsite, enhanced listing on the home
page, category page and sub-category page, and links to coupons and
purchase sites. Clients receive editorial support throughout the year,
rotating tile ads (ROS), and unlimited microsite updates.
Stats: 200,000 UV, 2,000,000+ PVs, 10,000 coupon downloads, monthly
E-Newsletter:
CITY GUIDE’s weekly, opt in newsletter, keeps regular visitors to
NYC updated with current activities including openings of shows
and exhibits, news on restaurants and tips on sightseeing activities.
Stats: 10,000 opt-ins
Social Media:
CITY GUIDE editors regularly post to Facebook
(www.facebook.com/CityGuideNY) and Twitter (@CityGuideNYC)
activities and events going on in the Big Apple. These new offerings are
steadily building a base.
Package: $1,000/month for entire digital media program

CityGuideNY

Transcription

Similar documents

RADISSON BLU PALACE HOTEL NOORDWIJK AAN ZEE

expose - Mallorca Immobilien 24

Hotel Le toiny - Fabulous Homes International

nirula`s hotel,noida(1988)

PDF - Hotel Molika Bitola

(Microsoft PowerPoint

46 places to get away from it all

kurhaus scheveningen

Brochure - Simi Valley

Maps to Rinks at the Coast May 1-3