Media Kit - Avani Media

MEDIA
KIT
2016
1
VANIDADES
.25
$3
LY
ON
Tiaras
Las nuevas
superestrellas
de Hollywood
vida real
¿Siempre sola?
7 pasos para un
plan perfecto
statuses: a professional, a fashionista, a beauty queen,
an entertainer or a stay-at-home mom.
MAyO, 2015
Bolsos
De la mano con tu outfit
En exclusiva
sofia
vergara
&
jon hamm
3.25 Dólares
Mayo 2015
www.vanidades.com
Cuando tus relaCiones
pareCen no funCionar
Dieta de verano:
n The Vanidades woman is defined by her different
n Vanidades provides an exciting all in one package
®
No solo para
las reinas...
EStADOS UNIDOS
became the first Spanish language women’s lifestyle
magazine created specifically for the U.S. Hispanic
woman. Over the past 50+ years, Vanidades has
continued to be the constant companion for its readers as
they shift through ever-changing roles as women through
each decade.
VANIDADES AÑO 55 NUMERO 5
n Launched in 1961, a pioneer in the market, Vanidades
covering everything that interests the multi-tasking
Hispanic woman.
n From fashion and beauty, to health and travel, Vanidades
presents all the information women need to be successful
in an eloquent and relatable matter.
n Today Vanidades is the most read fashion and beauty
magazine in the Hispanic market.*
n Frequency: 11 issues per year.
*Source: Simmons NCS/NHCS Spring 2014
2
EDITORIAL
BREAKDOWN
Beauty 20%
Fashion
20%
Lifestyle
20%
Entertainment
15%
Health/Wellness
10%
Travel
10%
Royalty
5%
Source: Publisher’s estimate 2015
3
VANIDADES
4
DEMOGRAPHICS
Print
GENDER
Female Male AVERAGE AGE
18 - 24 25 - 44 45 - 54 55+ Average Age LANGUAGE SPOKEN IN HOME
Spanish Dominant Bilingual English Dominant EMPLOYMENT STATUS
Employed EDUCATIONAL ATTAINMENT
Graduated from College HOUSEHOLD INCOME
$30,000 – $49,999 $50,000 – $74,999 $75,000+ Average HHI MARITAL STATUS
Married Source: Winter 2015 NHCS Adult Study 12-month
Print (cont.)
80%
20%
7%
43%
22%
28%
44
62%
24%
14%
58%
36%
30%
20%
17%
$59,300
Social
CHILDREN IN HOUSEHOLD
% of Readers with children
under 18 in household
57%
Children
Children
Children
Children
14%
20%
32%
34%
under 2 Years 2-5 years 6-11 years 12-17 years GENDER
Female Male 91%
9%
AVERAGE AGE
Digital (mobile/desktop/tablets)
GENDER
Female Male AVERAGE AGE
18 - 24 25 - 44 45 - 54 55+ 21%
51%
9%
6%
90%
10%
18 - 24 25 - 44 45 - 54 55+ 15%
32%
28%
11%
Mobile Desktop Tablet 72%
19%
9%
GENDER
Female Male 80%
20%
HOUSEHOLD INCOME
$30,000 – $49,999 $50,000 – $74,999 $75,000+ 10%
25%
30%
58%
Source: Google Analytics July 2015
Source: Facebook & Twitter
5
CIRCULATION
PRINT
TOP 10
STATES
California
CIRCULATION
146,131
Texas
95,988
Florida
79,410
New York
32,925
Illinois
21,821
New Jersey
18,316
Arizona
14,097
Massachusetts
9,430
Colorado
8,281
Georgia
8,191
Other
TOTAL
65,410
500,000
All numbers are an approximate based on AAM audit report.
6
PRINT
READERSHIP
INFORMATION
84%
VANIDADES READERS AGREE WITH THE FOLLOWING:
VANIDADES
IS MY
FAVORITE
MAGAZINE
VANIDADES
IS MY MAIN
SOURCE FOR
BEAUTY
ARE INFLUENCED
BY ADS IN THE
MAGAZINE
WHEN MAKING
PURCHASES
85%
80%
83%
VANIDADES
GETS READ
BY WOMEN OF
ALL AGES IN MY
HOUSEHOLD
85%
VANIDADES
IS MY MAIN
SOURCE FOR
FASHION
Source: GfK MRI Starch en Español September 2014
7
CATEGORIES
& PSYCHOGRAPHICS
PRINT
CATEGORIES INFLUENCED BY ADS
TO MAKE PURCHASE DECISIONS
HOUSEHOLD CLEANING PRODUCTS
91%
HOUSEHOLD SUPPLIES
90%
MANUFACTURING: MATERIALS/EQUIPMENT
89%
FINANCIAL
89%
DAIRY, PRODUCE, MEAT & BAKERY GOODS
87%
COSMETICS & BEAUTY AIDS
87%
DEPARTMENT STORES
87%
MISC SERVICES & AMUSEMENTS
87%
CONFECTIONERY & SNACKS
87%
MEDICINES & PROPRIETARY REMEDIES
87%
PERSONAL HYGIENE & HEALTH-WMN, M&W, UNISEX
86%
RETAIL
86%
HAIR PRODUCTS & ACCESS-WMN, M&W, UNISEX
85%
BUSINESS & TECHNOLOGY NEC
85%
BEVERAGES
84%
DIRECT RESPONSE COMPANIES
84%
RESTAURANTS
83%
AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP
83%
COMMUNICATIONS
81%
MEDIA & ADVERTISING
79%
Source: GfK, MRI Starch, January – July 2015
VANIDADES READERS ARE FASHION FORWARD & APPRECIATE DESIGNER NAMES
Often spend more money than expected to on fashion purchases.
Consider themselves to be fashion trendy.
Are more likely to buy a product when a celebrity designs it.
Find clothes made by fashion designers more appealing.
VANIDADES LEADS IN THE FOLLOWING CATEGORIES*:
INDEX
136
138
223
223
Fashion magazines influence what clothes they purchase.
Keep up with the latest fashions and trends.
500K
331K
OUR READERS USE VANIDADES AS A MAIN SOURCE OF INFORMATION
FOR BUYING PRODUCTS AND SERVICES
INDEX
Advertising in magazines provides meaningful information about the product use of other consumers.
Advertising in magazines provides useful information about new products and services.
Will purchase a perfume or cologne from a sample in a magazine.
Social sharing is a way to tell people about brands and products.*
203
186
134
132
OUR READER IS HEALTH CONSCIOUS*
INDEX
IS ENVIRONMENTALLY CONSCIOUS WHEN MAKING BUYING DECISIONS
INDEX
Actively seeks information about nutrition and a healthy diet.
We have more readers than the competition who always try to eat healthy foods and maintain a balanced diet.
Buy natural products because they are concerned about the environment.
Use natural or organic beauty products often.
Is more likely to purchase a product from an environmentally friendly company*
151
123
115
134
Source: GfK, MRI Starch, Fall 2014, Spring 2015
NHCS Adult Study 12-Month*
8
PRINT
READERSHIP
RANKING
LAST 6 MONTHS (Numbers in 000/Average issue audience)
3,391
3,336
3,094
2,480
1,713
People en Español
Vanidades
TVyNovelas
Latina
(Spanish & English)
Ser Padres
1,572
Siempre Mujer
1,319
National Geographic
en Español
Source: Winter 2015 NHCS Adult Study 06-month
9
PRINT
SPECIAL
EDITIONS
Royalty
Beauty
Astrology
Platinum
10
EDITORIAL
CALENDAR
2016
February
March
April
May
Issue 56-02
Issue 56-03
Issue 56-04
Issue 56-05
Issue 56-06
Issue 56-07
ROMANCE ISSUE:
ULTIMATE SPRING/
SUMMER FASHION
FRAGRANCE ISSUE
MOTHER’S DAY GIFT GUIDE
HOLLYWOOD SUMMER STYLE
FASHION &
SWIMWEAR MUSTS
The best ideas to make this special
day a memorable one. A look
at the beauty and fragrances that
will help you feel and look even
more beautiful!
NUTRITION & EXERCISE
GUIDE
Hottest fashion off the runway.
How to find the best fragrance
scent for every mood, from sassy
to classy.
THE RED CARPET:
GOLDEN GLOBES
SPECIAL
DÉCOR SPECIAL ULTIMATE HOME GUIDE
Gym skincare regimen.
An inside look at one of
Hollywood’s most glamorous
events.
Dress your home with the latest
décor and chic elements that
reflect your style.
On Sale: 01-19-16
Reservation: 12-14-15
Material: 12-17-15
On Sale: 02-16-16
Reservation: 01-11-16
Material: 01-14-16
On Sale: 03-15-16
Reservation: 02-08-16
Material: 02-11-16
Our signature gift guide offering
fabulous gift ideas for the special
women in your life.
SUMMER BEAUTY & HAIR
June
SUMMER SKINCARE
Caring for your skin (face and
body) as well as tanned look
without exposing yourself to the sun.
THE RED CARPET:
OSCARS SPECIAL
FATHER’S DAY GIFT GUIDE
Coverage of the best looks from
Hollywood’s biggest night!
A gift guide special showcasing
attractive gift ideas for the special
men in your life; from gadgets and
fragrances to watches and fashion.
On Sale: 04-26-16
Reservation: 03-21-16
Material: 03-24-16
On Sale: 05-24-16
Reservation: 04-18-16
Material: 04-21-16
July
Vanidades showcases the latest in
swimwear fashion and trends.
SUMMER ENTERTAINING
VACATION DESTINATIONS
On Sale: 06-21-16
Reservation: 05-16-16
Material: 05-19-16
Note: Dates, themes, and events subject to
change without prior notice.
11
EDITORIAL
CALENDAR
August
September
October
2016
November
Dec/Jan 2016
Issue 56-11
Issue 56-12
BEAUTY AWARDS
WOMEN IN MUSIC,
MOVIES, & THE ARTS
OFFICIAL HOLIDAY EDITION
HISPANIC HERITAGE MONTH
PRE-NAVIDAD – HOLIDAY
ENTERTAINING
RECOGNIZING WORLD
RENOWN DESIGNERS
HEALTH SPECIAL
HOLIDAY GETAWAY
THE NEW YOU!
2015
Issue 56-08
Issue 56-09
BRIDAL ISSUE
ULTIMATE FALL/
WINTER FASHION
Wedding dresses, makeup, travel
destinations for your honeymoon.
Everything for the big day.
BACK TO SCHOOL
The holidays are over and the kids
return to school. Gadgets, healthy
food and everything you need for
your children.
On Sale: 07-19-16
Reservation: 06-13-16
Material: 06-16-16
The most exquisite looks off
the runway.
VANIDADES ICONS OF STYLE
Celebrating the best in fashion,
beauty, and design, Vanidades
showcases the icons of the year.
On Sale: 08-30-16
Reservation: 07-25-16
Material: 07-28-16
Issue 56-10
ANNIVERARY ISSUE
The best beauty products are showcased.
Readers are also invited to share their top picks.
In honor of Breast Cancer Awareness month,
our signature coverage on all you need to
know about the disease and also how to stay
fit and healthy.
On Sale: 09-27-16
Reservation: 08-22-16
Material: 08-25-16
Fabulous destinations you can
arrange ahead of time and have
a year-end holidays.
On Sale: 10-25-16
Reservation: 09-19-16
Material: 09-22-16
Everything for the Holidays: decor, food, gifts
for the whole family.
Bold new looks for the new year.
On Sale: 12-06-16
Reservation: 10-31-16
Material: 11-03-16
Note: Dates, themes, and events subject to change without prior notice.
12
PRINT
CUSTOMIZED
EDITORIAL
EL SECRETO
DE UN PELO
FUERTE,
SANO
Y CON
BRILLO
Luce
sensual
y única
• En el evento
de oficina
• Trabajando en casa
• En una escapada
romántica
• En las fiestas
de fin de año
Dos grandes
expertas te
dan sus tips de
moda y maquillaje
Tu guía para ser
más bella
Advertorial Series
Custom Publishing
Advertisers have the opportunity to create their own in-book
advertorial series to enhance their product initiatives and
advertising strategies. With advertorials, clients will incorporate the
unique and exclusive creative design catering to each magazine
look/feel and readers. These series speak to consumers and create
the additional buzz for brands across all categories.
Advertisers have the ability to sponsor and create
a customized issue that will surround their brand,
products, and initiatives. In addition to a 32-page
in-magazine booklet, advertisers will have the
option to create a corresponding iPad application
to enhance the print version using the latest
technological interactions.
Shopper Marketing
Let Vanidades move your product through multi-tiered retail
programs, which include advertising pages, online exposure,
on site shopper interaction, and a fun and engaging retail
program that will drive sales, retail traffic, and brand
awareness for your product. Retail portion includes a branded
activation that can be used in sampling as well as interactive
experiences in stores nationwide.
13
DIGITAL
PRESENCE
n With its relaunch in 2011, Vanidades.com
features more of the compelling content
that Vanidades has become known for over
the past 51 years.
n From fashion and beauty, to health and
travel as well as in-depth reporting and
interviewing of icons in culture, fashion,
and entertainment, Vanidades.com now
features all of this in a fresh, new layout.
n While maintaining Vanidades’ unique
and sophisticated tone, Vanidades.com
brings users closer to all the things she
is passionate about through videos and
exclusive online content.
DEMOGRAPHICS
Female 90%
Male 10%
250,000
1 Million
UNIQUE VISITORS
PAGE VIEWS
Vanidades.com
1.703 Million
@VanidadesUS
4,379
vanidadesrevista
32,500
85% of Vanidades readers visit Vanidades.com at least once a week.
83% of Vanidades readers spend at least 15 minutes on Vanidades.com per visit*.
Vanidades readers spend an average of 38 minutes per visit.
51% of Vanidades.com visitors agree that it’s important for websites they visit to be in spanish.
Our female viewers reflect more engagement in our sites than the men with
4.78 page viewers per woman vs. 3.81 for the men.
Source: Google Analytics July 2015 & Social Media sites
GFK MRI Starch en Español Nov 2014
14
DESKTOP AD UNITS
DIGITAL
STANDARD
RICH MEDIA
15
MOBILE AD UNITS
DIGITAL
MOBILE
TABLET
16
EVENTS
CALENDAR
2016
Día Vive Vanidades (custom)
TBD | May 2016
VANI Splash
Miami | July 2016
Icons of Style
New York City | September 2016
Magia de la Moda (custom)
Miami | November 2016
VANI Style
Beauty Box
(custom)
Ongoing
17
AVAILABLE
ADVERTISING
UNITS
18
DIGITAL
AD UNIT SIZES
OTHER RICH
MEDIA UNITS
728 X 90
468 X 60
Leaderboard
Full Banner
300 X 250
Medium Rectangle
Push Down 728 X 315
Side-Kick 640 X 480
955 X 90
320 X 50
Large Leaderboard
Leaderboard Mobile
300 X 100
Button (Editorial)
Pre-roll Video: 15 & 30 Seconds
Social Post: Facebook & Twitter
640 X 480
Interstitial/Video Intersitial
300 X 300
Floating Ad
200 X 90
Button (Televisa)
300 X 600
Half Page Ad
19
ADITIONAL FORMATS
PRINT
A
COVER
B
C
PAGE 1
PAGE 1
COVER GATEFOLD
Four (4) Pages
A
2 PAGE INSERT
Two (2) Pages
A
B
D
D
INTERIOR GATEFOLD
Four (4) Pages – Unfolds Right-Hand
A
COVER
B
D
COVER 2
C
A
D
A
A
COVER
COVER 2
B
C
E
B
F
C
B
PAGE 1
Z COVER GATEFOLD
Two (2) Pages
H
G
INTERIOR BUTTERFLY GATEFOLD
Eight (8) Pages
20
AD SIZES
& RATES
PRINT
4C 1× RATES*
Full Page$60,000
1/2 Page$37,500
FULL PAGE
2 PAGE SPREAD
Trim: 8.25 X 10.875
Bleed: 8.5 X 11.125
Non-Bleed: 7.75 X 10.375
Trim: 16.5 X 10.875
Bleed: 16.75 X 11.125
Non-Bleed: 16 X 10.375
1/3 Page$27,000
2 Page Spreads
$120,000
PREMIUM POSITIONS*
2nd Cover$75,000
3rd Cover$72,000
Back Cover
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim: 8.25 X 5.4375
Bleed: 8.5 X 5.6875
Non-Bleed: 7.75 X 4.9375
Trim: 4.125 X 10.875
Bleed: 4.375 X 11.125
Non-Bleed: 3.625 X 10.375
Trim: 2.75 X 10.875
Bleed: 3 X 11.125
Non-Bleed: 2.375 X 10.5
$78,000
Additional sizes, special positions,
2C and BW rates available upon request.
Rates are in gross. Frequency discounts available.
Dimensions shown in inches (W×H). Perfect Bound (1/8 gutter allowance). Live Matter (7/16 each side from trim).
21
CONTACTS
Miami
New York
Los Angeles
6355 NW 36th Street
Miami, FL 33166
Tel: 305.871.6400
Fax: 305.871.5062
[email protected]
150 E 58th Street, 21st Floor
New York, NY 10155
Tel: 212.838.7220
Fax: 212.838.8532
[email protected]
8383 Wilshire Boulevard, Suite 348
Beverly Hills, CA 90211
Tel: 323.655.0535
Fax: 323.655.801
[email protected]
Houston
Chicago
11200 Broadway, Suite 2743
Pearland, TX 77584
Tel: 832.895.6665
Fax: 832.895.6401
[email protected]
Two Prudential Plaza
180 N Stetson, Suite 3500
Chicago, IL 60601
Tel: 312.373.3710
[email protected]
22