delivering

siliconindia
PUBLISHED FROM BANGALORE
BUSINESS OF TECHNOLOGY
IN THE U.S. & INDIA
NOVEMBER - 2015 SILICONINDIA.COM
IN MY OPINION
Amit Nath, Country Manager,
India & SAARC, F-Secure
CXO INSIGHTS
Mitesh Agarwal, VP –
Sales Consulting & CTO, Oracle India
IDC Technologies:
DELIVERING
BUSINESS COMPETITIVENESS
THROUGH SHEER CUSTOMER-
CENTRIC FOCUS
Prateek Gattani,
CEO
siliconindia
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November 2015
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SBL Celebrating 10 years of excellence
and staying on the leading edge
TECHNOLOGY SOLUTIONS AND SERVICES
BUSINESS PROCESS MANAGEMENT
GEOSPATIAL SERVICES
MULTIMEDIA SERVICES
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November 2015
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November 2015
siliconindia
Vol 4 • Issue 7 • November 2015
Publisher
Editor-in-Chief
Managing Editor
Alok Chaturvedi
Pradeep Shankar
Anamika Sahu
UPCOMING ISSUES
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Challenge Yourself to Transform the World
N
othing seems more intriguing than challenging yourself; something that keeps you awake at night,
something that makes you forget hunger and pain. And what’s better than Entrepreneurship.
Today we see companies disrupting areas that were unheard of sometimes back. Whether it is
hotel booking, room renting, grocery purchasing, doctor appointment, defense, education or
others, the way we looked at things have profoundly changed. This change has given the much needed push
to global entrepreneurship and several companies have mushroomed to serve the industry in their own way.
However, only few of them have emerged as the best players in their individual playing areas, whether new
or established.
Technology has made the world a single country. Companies are now pushing their boundaries beyond
their origin and spreading across the globe to offer their services to international clients. This means more
innovation, more understanding of international clients, more chiseled man power and the ‘Never Die’
attitude. Saluting this spirit of entrepreneurs, siliconindia brings to you our next edition of ‘Company of the
Year’. The edition covers the struggle, the innovation, the success & failure stories, and the unique offerings
of such companies who have been the element of change in the recent times. We hope that the inspiring tales
of these companies will encourage more of us to take the challenge forward and create new milestones.
Apart from this, we bring to you the story of ‘IDC Technologies: Delivering Business Competitiveness
through Sheer Customer-Centric Focus’ in our cover story. Under the strong leadership of Prateek Gattani,
CEO, IDC Technologies, the leading IT Consulting Company is growing heights and creating new records
each day.
We promise to continue this legacy and bring to you more such stories each year. Do let us know what
you think.
Editor Alok Chaturvedi
Copyright © 2015 SiliconMedia Technologies Pvt Ltd, All
rights reserved. Reproduction in whole or part of any text,
photography or illustrations without written permission
from the publisher is prohibited. The publisher assumes no
responsibility for unsolicited manuscripts, photographs or
illustrations. Views and opinions expressed in this publication
are not necessarily those of the magazine and accordingly, no
liability is assumed by the publisher.
siliconindia
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November 2015
Anamika Sahu
Managing Editor
[email protected]
siliconindia
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November 2015
CONTENTS
132
India’s e-Commerce:
From Discounting
Nightmare to Profitability
Anand Katakwar,
Founder & CEO,
RetailAutomata Analytics Inc
74
Does India Require a
Regulatory Body for the
Mobile & Online Games?
Ankush Gera, CEO,
Junglee Games
76
Healthcare is Undergoing a
Major Revolution
Dikshant Dave, Founder &
CEO, CureJoy
18
COVER
94
Collaborative
Consumption – A Revolution
Shruti Ajmera,
Founder & CEO,
RentSetGo
STORY
IDC Technologies:
DELIVERING
BUSINESS COMPETITIVENESS
THROUGH SHEER CUSTOMER-
CENTRIC FOCUS
siliconindia
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November 2015
CEO INSIGHTS
62
140
The Semiconductor Industry:
A Bigger Bet for a
Larger Outcome
Rajesh Vashist,
CEO, SiTime
152
Securing the Borderless
Enterprise: What You
Need to Know
Jaspreet Singh,
CEO, Druva
154
IoT Analytics: A Game
Changer for Improved
Product Development
and Customer Service
Puneet Pandit, Founder &
CEO, Glassbeam
162
104
Prateek Gattani,
CEO
Customer Experience
Management in the
Financial Services Industry
Sanjeev Kumar,
President & CEO,
The Athene Group
The Future of Retail
Shekar Raman,
CEO, Birdzi
Technology & Education:
A Revolutionary Duo
Vamsi Krishna, CEO & CoFounder, Vedantu Innovations
168
Sophisticated Rule Engine
to Manage Robust Data
John Dillon, CEO, Aerospike
siliconindia
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November 2015
CXO INSIGHTS
32
Broadband
ACT,
Bala Malladi
28 Semiconductor
NetSpeed,
Sundari Mitra
22
24
Engineered Systems Help
Engineered Systems Help
Simplify IT, Power Innovation
Simplify IT, Power Innovation
Mitesh Agarwal, Vice President Kathy Pretz, IEEE Member
– Sales Consulting & CTO,
Oracle India
66
56 Consultation for
Healthcare Institution
Dr. Satheesh & Associates
Healthcare Management,
Dr. Satheesh Ramankutty
Integrated Project
Management
Software
Celoxis,
Ravindra Wankar &
Nikhil Daddikar, Co-Founders
58 Oracle
40 Enterprise Software
Intense Technologies,
C. K. Shastri
NALSOFT,
Venkata S Nalluri
34
42
44
52
54
Living in the World of
Mobile Apps
Sudhir Hasija, Chairman,
Karbonn Mobiles
The Ripple Effects of Flash
Sumit Sadana, EVP, Chief
Strategy Officer & GM,
Enterprise Solutions,
SanDisk Corporation
Zombie Data…Draining Life
Byte by Byte
Anshuman Singh, Director,
Product Management
of Application Security,
Barracuda Networks
Building an Innovative Work
Culture 3 Ways to Foster &
Grow A Startup
Kamala Parvathanathan,
Country Head, Numerify India
The View from India: A
Transformative Government
& A Spirit of Enterprise
Minhaj Zia, MD,
Polycom India & SAARC
Experience
78 Customer
Management
70 Marketing
Automation and
Personalization
Powerweave,
Pranav Kumar
CURA Healthcare,
Balasubramaniam M
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48 Executive
Recruitment
TASK Staffing,
C.M. Mathew
30 Healthcare
46 Market Research
50 Testing & Assessment
November 2015
MeritTrac Services,
Nagendran Sundararajan
100
Mobile VAS
Spice Digital,
Saket Agarwal
82 Information
Management
Srei BNP Paribas,
Devendra Kumar Vyas
106
Markelytics Solutions:,
Jasal Shah
RouteSms,
Sandip Gupta,Rajdip Gupta,
78 IT Services Availability &
Continuity Management
Perpetuuiti,
Rohil Sharma
60 Infrastructure
Management Services
NetEnrich,
Raju Chekuri
98
72
Legal Process
Outsourcing
QuisLex,
Ram Vasudevan
88
IT Staffing
86 SiE
Brains,
Sancho Thomas
Electronics Payments
Tarang Software Technologies,
V. Rama Kumar
96 Infrastructure
Consulting
Saksoft,
Aditya Krishna
& Mobile
80 Web
Technologies
38 Software Testing
Indium Software,
Ram Sukumar
90
Ramyam Intelligence Lab,
MV Balasubrahmanyam
Social Media
Analytics
TO THE NEW Digital,
Deepak Mittal
Financial Software
Products
SysArc,
Sundar Garg
Analytics and Big
Data
SNSEpro,
Arul Michael
siliconindia
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November 2015
14
Ransomware on Android &
Infiltrated iOS:
F-Secure Reports Attacks
on Mobile Wallets &
Virtual Currencies on Rise
By Amit Nath, Country Manager,
India & SAARC, F-Secure
116
CXO INSIGHTS
IN MY OPINION
64
92
102
112
122
130
174
182
Technologies That Will Define 2015
Niladri Datta, Head of
Marketing, LG India
The Impact of Digital on Today’s
Business Landscape
Raghavan Iyer, MD, AccentureLead Avanade Global
Delivery Network, Avanade
There is Data Gold in
Those SaaS Hills
Satish K. Palvai, Co-Founder
and MD, Xactly Corporation
Securing Enterprise Data in a
World Without Firewalls
Ojas Rege, VP Strategy,
MobileIron
Business Transformation
Requires a Modern Solution Set
Brion Schweers, VP Customer Success,
Config Consultants
Implementing a Master Data
Management solution
Dinesh Gulati, MD, IIT
Missed Call:
A New Age Marketing?
Vikram Raichura –
Managing Director,
VivaConnect
Give Wings to Employees’
Aspirations through
Feedforward
Kiran Aidhi, Director-HR,
Virtusa Corporation
Aftermarket Supply Chain
Management Solutions
Hi-Tech e Soft,
Rajeev Narayanan
Core Banking Solutions
108 VSoft
Technologies,
120
Murthy Veeraghanta
Pharmacy
Redox Laboratories,
P. Durga Prasad
136 Energy & Environment
Intelligence Technology
LogicLadder,
Mayank Chauhan
144
148 Financial Services
AWPL,
Viraf Sutaria
Global IT Transformation
Architect
Allied Digital,
Paresh Shah
156 Integrated Product
Engineering
Services
Caliber Interconnect,
Suresh Babu
166 eLearning
180 Technology
Driven Real
G-Cube,
Manish Gupta
160
Estate Advisory
Square Yards
Tanuj Shori
172 Software Testing
Onmi-Channel
Retail Solution
Cnetric Enterprise Solutions,
Manohar Durai
IIC Technologies,
Rajesh Alla
118
Hospitality
ZO Rooms,
Dharamveer Singh Chouhan
158
Mobile Initiated
Commerce
Celltick,
Abraham Punnoose
164 e-Commerce
110
138 Health Insurance
Software
Acess Meditech,
Syed Aijazuddin
Staffing & Recruitment
Wenger & Watson,
Darshan Godbole
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November 2015
Baryons Software Solutions,
Pranav Kumar
170
126 IT Infrastructure
CMS IT Services,
Anurag Mehrotra
128 Business Assurance
siliconindia
and
150 Product
Solution Engineering
Matrix Business Services,
G. Vishwanathan &
P.C. Balasubramanian
Droom,
Sandeep Aggarwalm,
Rishab Malik
IT
146 Healthcare
Attune,
Arvind Kumar
IT Consulting
Infogain,
Kapil Nanda
178
Outdoor & Experiential
Marketing
Laqshya Media,
Manish Gupta
siliconindia
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November 2015
COVER STORY
IDC Technologies:
DELIVERING BUSINESS
COMPETITIVENESS THROUGH
SHEER CUSTOMER-CENTRIC FOCUS
By Susila Govindaraj
A
ccelerating technological and economic
changes in the ever-dynamic business
world have led businesses in IT industry
to shift their focus towards contemporary
practices and competitive developments
while building a responsive and agile IT
capability to support growth. Thus, technology and its innovative
applications offer businesses a competitive edge and those who
can embrace this business challenge fast enough usually come
out as winners. One such winner is IDC Technologies Solutions
(I) Pvt. Ltd, a leading IT consulting company headquartered
in Milpitas, California. Endowing customers with a coveted
competitive edge has empowered IDC Technologies, to cozy upto
world’s top MNCs offering a wide range of expertise that helps
customers to re-engineer and re-invent their businesses in order
to compete successfully in a dynamically changing marketplace.
“Striving to be an integral part of customer’s success, we lay
immense emphasis on understanding client’s requirements, so
that we can deliver the right people resources and best possible
service specifically customized to a particular customer,” says
Prateek Gattani, CEO, IDC Technologies Solutions (I) Pvt. Ltd.
The organization’s clear understanding of client’s professional
and social environment helps it to carefully choose workforce to
perfectly fit at project locations, both in terms of technology and
culture.
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November 2015
Prateek Gattani,
CEO
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November 2015
Pillars not Just Poster Statements
“Nobody has access to the kind of robust R&D (that bestows us with
right market update) and nurtured manpower like we do. This helps us
to be well prepared for the challenges our clients are grappling with,
even before they brief us about them,” says Suresh.
“Every business has problems and every problem has a possible solution. If we are excellent internally, no one can stop us being excellent
externally,” asserts Raju Kumar, Operations Head, India Consulting Division, IDC Technologies.
“IDCians are glued to the company’s core values – integrity, reliability,
responsibility, accountability and commitment, which eventually lead
to achieving the goals. Prateek has made these values as IDC’s pillars,”
proclaims Galvin.
Rare Juxtaposition of Swift Deliv- VP – U.S. Consulting Division,
IDC Technologies. The company
ery & Quintessential Quality
IDC’s contemporary solutions and
accurate understanding of clients’
needs enable customers to execute
their strategic plans for growth even
faster than deploying internal teams
for the same. It is this consistency
and dependability which has led
IDC to move ahead of its biggest
competitor by a huge margin of
30 percent, a feat which is rare
in the competitive IT consulting
industry.
The
organization,
therefore, considers ‘Time’ as its
most significant competitor and has
been successfully combating it by
deploying consultants in projects
within 48 hours of requirement
receipt. “We constantly keep our
quality above the standard of
other consulting firms and serve
within predefined schedule to
maintain our industry leadership,”
remarks Ganesh (Galvin) Jha,
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November 2015
is capable of delivering within a
remarkable turnaround time of
4-6 hours, owing to its dedicated
internal sales & recruitment teams,
which are considered to be among
the world’s top 10 largest teams.
Its delivery model looks even more
impressive considering its unique
expertise in addressing industry’s
challenges with a ‘full spectrum’ of
IT consulting services from highend to mission-critical engagements
across multiple verticals that helps
customers to achieve their growth
objectives and create enormous
business value.
with an infrastructure that caters
client needs 24x7,” says Neeraj
Singh Suryavanshi, VP, Consulting
Services, IDC Technologies.
Rapid Ascent into a Multifaceted
Organization
Fostering a Happy, Free & Flexible
Milieu
IDC Technologies, under the
visionary leadership of CEO,
Prateek rose to the level of industry
leader through sheer internal
capability building and immense
focus on three Ps of strategy –
People, Processes and Product
(Technology). Prateek envisioned
the future and decided to offer
the services at competitive costs
while increasing the organizational
people resources immensely, which
resulted in low dependency on subcontracting partner companies.
“It was incredibly hard to win the
confidence of giant customers. We
worked with the SME partners of
large customers and proved our
high potential and responsibility by
surpassing the capabilities of their
pre-existing vendors,” reminisces
Prateek. The company believes that
every business comes with profit
and loss, but no business can grow
unless you are ready to bear the loss.
Although the inception of IDC
Technologies happened in India
at the most vulnerable time of
recession, it was only the team’s
sheer hard work and dedication
that led the firm emerging as a
global industry leader. “We have
grown at an average speed of 75
percent each year to an extent we
never dreamt of,” remarks Prateek.
IDC’s management invested time
and energy in bringing talent from
across the globe and created a huge
talent pool which acts as a onestop-shop for its customers. “As we
are winning more and more new
businesses, we keep a strong focus
towards increasing our support staff
(currently 500+), who endow IDC
IDC has a pool of talented
professionals with in-depth industry
knowledge and technical expertise,
who are capable of providing
value-added services in record
time and with a quality level which
beats the best. Senior management
consistently applies innovative
ideas for employee growth and wellbeing; be it transforming individuals
into independent unit leaders and
trusted advisors or rewarding top
performers. IDC encourages its
people to celebrate the essence of
life along with work and to regularly
engage in volunteer services, not
to mention the annual outings and
quarterly parties which are held to
encourage camaraderie outside of
business working hours.
The company promotes all-round
personality development and has
open feedback culture. “Discipline
is as important as employee
satisfaction at IDC. Our open door
culture permits anyone to pour ideas
and share issues with me directly, so
we can work out a solution together,”
mentions Galvin. “We are mentored
by the CEO and aim to contribute to
the company’s vision and strategy.
The company has established
grievance councils which help us to
proactively understand employee’s
issues and address them. We also
monitor their performance and
reward them proactively, rather than
IDCians waiting for it,” remarks
Suresh Menon, Operations Head
(U.S. & Canada). These practices
enable the organization to build
high engagement levels and
create an atmosphere of trust and
collaboration.
Key Management
Offices:
Milpitas (Headquarter), Toronto
(Canada), Gurgaon, Noida, Bangalore, Lucknow, Hyderabad and
Chennai
Offerings: IT Consulting Services,
BPO Services, HR/Payroll Services,
Strategic Consulting, and Strategy
Consulting amongst othersVerticals:
Banking,
Wealth
Management, Insurance, Government, Manufacturing, Contracting, Wholesale Distribution, Healthcare, Pharma/Life
Sciences, Telecom, Media & Entertainment and Retail& Energy
Awards
• Top 100 Tech Companies Founded And Managed By Indians In The
U.S.
• 52 Fastest-Growing Private Companies In The Silicon Valley –Top
Vision, Mission & Dreams
Realizing that the market is moving
towards digital technologies, IDC has
been investing heavily in recruiting
new experienced people resources
in similar technologies. Constantly
scaling
up
its
competencies
facilitates the company to meet
customer expectations & SLAs
at quick turnaround time costeffectively. The company also plans
to setup operations in Latin America
for its U.S. customers who have
delivery centers in Mexico/Brazil.
IDC is currently moulding its IT
Services & Engineering Services
portfolio for catering to specific
client requirements. Along with its
Companies In California On The
Inc. 5000 Fastest-Growing Private
Companies
• Top IT Services Companies On
The Inc. 5000 Fastest-Growing
Private Companies –5000 Fastest-Growing Private Companies In
America –
• 5000 Fastest-Growing Companies In America – Sept 2012 & Sept
2010
• Top Companies In California On
The Inc. 5000 – Sept 2011
• Top Companies In The San Jose
Metro Area On The Inc. 5000 –
Sept 2011 & Sept 2010
• Top South Asian-Run Companies
On The Inc. 5000 – Sept 2011
• Top IT Services Companies On
The Inc. 5000 – Sept 2011
Certifications
BBB Certified Business, E-Verify
Certified, ISO 9001:2000, Inc.500
and Inc.5000 among others
prominent domestic & international
staffing and BPO services, it
has recently entered the project
management and non-IT arena.
The management propels its people
with a long-term goal of filling in
the gaps by 2018 and become one
of the top staffing and consulting
houses in India and abroad. “We
want to become one of the most
successful consulting companies,
while maintaining the same culture,”
adds Galvin. Maintaining a keen eye
on customer satisfaction and leading
people to achieve its vision, it is safe
to say that the company’s dreams
will be materialized much earlier
than it anticipates.
siliconindia
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November 2015
S
2015
siliconindia
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November 2015
ince
last year, a
few things have
transmuted in India. Starting from Government and
its business policies, India has witnessed a rapid growth in
small, mid and big companies. New government’s ‘Digital India’
initiative and ‘Make in India’ movement have not only originated a few
successful startups, as well invigorate the subsisting companies that are
growing big every day.With China’s economic growth has decelerated to just
7.5 percent, India is the next big place for foreign collaboration. In the last one
year, India has also discerned an enormous growth in e-Commerce, IoT, Cloud,
Analytics, IT Services, Manufacturing, Marketing, Defense & Space programs, and
Healthcare. While, the second most populace country is young and increasingly
connected digitally, top corporate houses have perceived a paramount prospect in
Indian economy. With Global assurance of investment and positive approach from
the regime, India is striving towards a prosperous business year ahead.
As the year peregrinating to its cessation, the time is impeccable to identify
some of the best Indian companies that are leaving a paramount impact on the
business world with their innovative approach in their respective industries. We at
siliconindia are delectated to present to you ‘Company of the Year’ issue that will
specially feature the companies which have not only grown from scratch but
additionally illuminated the path for others to follow. Read on to ken more
about the functioning and specialties of these high value organizations
that have redefined the business landscape in their industries.
A distinguished panel of the industry’s topmost CEOs, CIOs,
VCs and analysts, including siliconindia’s Editorial board
scrutinized the list of companies through the entire
year and finalized the companies.
siliconindia
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November 2015
Semiconductor
NetSpeed:
An Innovative Way of Designing Systems-on-Chips
S
ystem-on-chip technology is overtaking
the microprocessor as the engine that
drives the exciting new electronic
technology that we have come to love
and depend upon. Everything from latest
smartphone to automotive electronics to highperformance computing and a myriad of devices
Sundari Mitra, Co-Founder & CEO
With decades of experience as a senior executive,
entrepreneur, and engineer, today Sundari is highly
accomplished and well respected in the semiconductor
industry. This serial entrepreneur founded Prism Circuits
and served as its CEO until it was acquired by MoSys in
2009.
Sailesh Kumar, Co-Founder, CTO
This IIT alumnus is a leading expert in algorithms for IP
forwarding, deep packet inspection, memory systems,
and high-speed systems. Sailesh spearheaded the
development of Content Aware Networks at Cisco and has
authored over 20 technical papers.
Offerings: NocStudio, aSoC architecture exploration
platform, Gemini – a cache-coherent NoC, and Orion – an
interconnect IP Solution
Offices: San Jose, Bangalore, Tokyo and Taipei
Clients: Numerous cutting-edge companies including
INVECAS and Altera
siliconindia
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November 2015
on the network all relies on
a little chip referred to as
an SoC. Founded in 2011
by Sundari Mitra (CEO &
semiconductor
industry
veteran) and Sailesh Kumar
(CTO & network algorithm
wizard), NetSpeed Systems,
a supplier of network-onchip IP, has pioneered some
out-of-the-box approaches
that make it much faster
and easier for electronics
manufacturers to design
SoCs for the next generation
of innovative products.
Consider, for example,
that the entire contents of
a computer motherboard,
including its microprocessor,
can now be replaced by a
SoC, a single small chip.
The building blocks of a
SoC are modules of lowlevel instructions in software
referred to as semiconductor
intellectual property or for
short, IP. These IPs building
blocks communicate with
each other via a network
on the chip, which is a
microcosm of the same kind
of network that interconnects
devices in homes and offices.
NetSpeed
provides
the
network used on the SoC,
called a NoC (network-onchip). Having moved toward
standardization,
today’s
manufacturers
purchase
silicon proven IPs from
established
players
and
consolidate them to create
diverse products for their
respective market segments.
One would think that this
has made the designing
process easier. However, as
the complexity of designs
has increased, the challenge
of integrating a large and
growing number of IPs
becomes overwhelming.
While there has been
tremendous advancement in
tech products, surprisingly,
there has been very little
progress
in
the
tools
available to the architects
and engineers who design
SoCs. NetSpeed changes this
with its solution that unifies
the development process
right from definition and
architecture of the product to
the final chip tape-out. The
Silicon Valley headquartered
company provides a SoC
architecture
synthesis
platform that takes system
level
requirements
and
builds mathematical models
that let system designers
explore various possible
solutions. It then generates
integrated IP that satisfies
the specifications as defined
by the system architect.
NetSpeed’s approach enables
system designers to iterate
the entire architecture within
hours (sometimes minutes),
instead of week or months.
Equally important, NetSpeed
provides visibility and continuity
throughout
development
from
design to system tape-out, i.e. when
the chips are manufactured, and thus
ensures the chips are built correctly
on the first attempt.
Addressing
Painpoints
Industry’s
Hottest
The SoC design process has traditionally been somewhat error-prone,
iterative, time-consuming and reactive. But with the complexity and
stringent performance requirements
of today’s designs, the industry is at
a tipping point and a new approach
is needed. One of the biggest challenges for next generation designs
is the explosion of network data and
the demand for bandwidth. Demand
for network bandwidth is expected
to grow by a factor of five by 2018,
according to a new report conducted
by ACG Research. Much of this demand will be for video content, so
not only will end-user devices
such as smartphones need
to keep pace, but so
will the servers
that
provide
the
content,
and ultimately
the SoCs in the
data-centers and
end-user
devices.
Moreover, NetSpeed
has created a set of
tools designed to create
the best type of NoC for a
given SoC, one that balances
power with performance. Once
performance and power are optimized, the next challenge is ensuring memory does not become the
bottleneck, since every agent hooked
up on SoC attempts to access memory as fast as possible with the lowest latency. NetSpeed addresses the
hot issue of memory performance in
NetSpeed’s approach enables system
designers to iterate the entire architecture
within hours instead of week or months
SoC design with Gemini, its cachecoherent NoC, which creates a deadlock-free interconnect. In addition to
Gemini, NetSpeed offers its OrionIP
to help customers connect the various IP blocks in designs that do not
require cache-coherency. Both Gemini and Orion come with NetSpeed’s
NocStudio architecture exploration
platform offers SoC designers powerful analysis and simulation tools.
A NoC in Every SoC
“Besides guiding our people, my job is
to ensure that every individual is passionate about NetSpeed’s success. The
team is responsible enough to manage
themselves and their deliverables,”
asserts a proud Sundari. Understanding that each NetSpeeder has different
talents and perspectives, the company
gives its engineers the opportunity to
wear many hats: work on hardware,
software, verification, RTL or modelling, and grow in whichever direction
they wish to.
“We treat our freshers as the
talented rock stars they are, instead of
differentiating them from experienced
persons. Instead of training them with
bogus work, we place more quality
checks in place to avoid mistakes. We
grow their responsibilities over time,”
adds Anush.
“NetSpeeders are driven by the core
values, namely innovation, cooperation
and challenging the status quo,” said
Sundari, “and they are obsessed with
seeing their products integrating into
as many chips as possible.”
Over the past three years,
NetSpeed has doubled its
employee count, filed multiple
patents, and expanded its
global footprint to serve
customers across the U.S.
and Asia, with plans to open
offices in Europe next year.
Taking such long strides, the
company seems to have the
perfect momentum to achieve its
vision a ‘NoC in Every SoC’.
siliconindia
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November 2015
Healthcare
CURA Healthcare:
Inspiring Care, Saving Lives
S
harmili from Hardoi in UP or Dhanalakshmi
from Arupukottai in Tamil Nadu in the 90s, aspire for ‘food, health, & security’ — just as millions still do today, but as the economy continuous to register robust growth, Sharmili, Dhanalakshmi
and many others are struck by the stark contrast of having good security and food, but have little-to-no access
to quality healthcare.
Balasubramaniam M, CEO
Holdingover25yearsofhealthcareexperiencewithleadingglobal
companies, Bala has strong domain expertise across various
modalities such as Diagnostic Imaging, Ultrasound, Critical Care,
and Healthcare IT space and has worked both in India & abroad.
His vast expertise is now leading CURA.
Services: Imaging Solutions, Ultrasound, Women's Health,
Cardiology, Anaesthesia, Critical Care & OT, and Nephrology
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November 2015
Over 800 million people live in Indian villages
and mostly are devoid of access to quality healthcare.
31 percent of the population travels more than 30 kms
to seek healthcare in rural India. As per World Health
Organization (WHO), just 33 percent of Indian health
care expenditures in 2012 came from government
sources. Of the remaining private spending, around 86
percent was out of pocket.
The medical equipment and devices sector is an
important piece of India’s healthcare pie. It is one of the
fastest-growing sectors in the country, but highly import
dependent. Nurturing indigenous medical technology
manufacturing is the only viable option to reduce cost.
With a mission of addressing challenge of making
healthcare affordable over a life cycle, CURA Healthcare
was incorporated in 2001 in Chennai. CURA Healthcare
has grown on the value chain to become manufacturer of
customized medical equipment in imaging and critical
care space and has become a prominent player in Indian
Medical equipment industry.
Powered by team of highly experienced professionals
who have been in Healthcare for over two decades in
leading MNCs, CURA has flagged off through patented
technologies, cutting-edge manufacturing techniques
and integrating companies to its portfolio to be a
significant Indian Medical equipment company with pan
India reach in 21 locations across India.
The first funding of around $9 million in 2012 by
Peepul Capital was done with basic objective of scaling up
manufacturing Digital Radiography, critical care equipment
and also to grow pre-owned equipment business. In its
50,000 sq.ft. state-of-the-art manufacturing facility in
Chennai, it manufactures patented Digital Radiography
systems and Critical care devices. The facility is ISO:
13485 certified for Quality management systems and the
products are CE certified. Being in export processing zone
enables CURA to export these ‘Make in India’ products to
emerging/developing markets.
The Unprecedented Growth
To make product lifecycle cost minimal, CURA has invested
heavily into its Service Centre of Excellence, spread over
30,000 sq.ft . The Service CoE is one
of its kind in India with ISO 13485
certified, housing end-to-end service
support capabilities such as X-Ray
Tube servicing and PCB repair.
In 2015, Peepul Capital invested
another $6 million to facilitate its
acquisition strategy. CURA acquired
DE Healthcare to foray into 4D
Ultrasound and Color Doppler
business, market estimated at around
Rs.1000 crore. CURA launched state
of the art eZono4000, ultrasound for
needle guidance and pain management
and VINNO, an affordable Luxury
in 4D Ultrasound Color Doppler
segment.
It
also
acquired
Concept
Integration for manufacturing Critical
Care devices and Tuscano Medical
equipment which is into research,
design and development of medical
devices. Tuscano is one of very few
Indian R&D companies with DSIR
certification.
Boasting of a clientele such as
Apollo Group of Hospitals, MIOT,
SRMCH, AIIMS, R&R and Tata
Memorial, this healthcare expeditor
has a glut of products and services
which are plenarily made in India at the
international quality to cater to Indian
healthcare needs. Balasubramaniam
M, CEO, CURA explicates, “We’re
the one of the fastest growing medical
company with a strong domain
expertise and passionate team. CURA
provides comprehensive diagnostic
devices – MR, CT, Mammography,
BMD (Pre-owned), Digital X-Ray,
Ultrasound
& Colour Doppler
systems, ECG, Patient monitors,
Defibrillators, Stress Test systems”.
CURA is one of the few Indian
medical equipment companies who
have scaled to Rs.100 crore revenue.
CURA believes that technology
is the only answer to healthcare
revolution of producing high
quality products at affordable costs.
Balasubramaniam added, “We operate
to set a benchmark of value-for-money.
To make product
lifecycle cost
minimal, CURA
has invested
heavily into its
Service Centre of
Excellence, spread
over 30,000 sq.ft.
Advanced technology should go handin-hand with affordability to benefit
the society. Innovative technologies
signify how solutions can solve
infrastructure challenges and reduce
lifecycle cost of the machine by frugal
innovation”.
Amidst diverse work-culture
where employees are passionate about
healthcare and are highly resourceful
which is the key driver for a fast
growing company, employees feel
ownership that makes them put that
extra hours of dedicated work and
motivates them to solve the issue at
the first sight ‘Fix it right, first time’.
CURA customers relish the 97 percent
uptime as they continue to invest in
every element to offer 24/7 after sales
support.
CURA’s vision is ‘Inspiring care
and Saving Lives’. CURA’s goal is to
become a Rs.500 crore company by
FY18, thus to put CURA into league
of top 5 players in Indian Medical
Equipment space. The company’s
focus is fulfilling unmet needs in
imaging diagnostics, cardiology,
women’s health, critical care and
e-Health.
Thanks to CURA’s initiatives,
patients in small towns such as
Hardoi, Arpukottai, Namakkal, Hissar,
Saharsa and many other enjoy access
to affordable medical equipment for
quality healthcare.
siliconindia
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November 2015
Broadband
ACT:
Luring Broadband Aspirations of India through Lightening
Fast Speed
T
he sheer lack of congruous infrastructure, instability, poor governance, and local ruffianism
have played a major role in inhibiting Indians
to mere 1/8th of the speed that the rest of the
world enjoys. Yet, with increasing cognizance, better
infrastructure and fast-catching market, India is observing a turnaround of events. Through technology upgrade
from Copper & Coaxial to FTTH (Fiber-to-the-Home),
High Speed internet connectivity is not a myth anymore
to over 352 million people accessing conventionally.
Yet, without limiting itself to just profiteering, ACT,
with acquisition of Beam Fiber, came to existence in
2008 amid a vision of convivial transmutation through
in-home entertainment, education, and interactive
services. To execute this vision, ACT on-boarded Bala
Malladi (CEO), a visionary with decades of experience
in consumer relation to steer this company to introduce
India to the first ever 10 Mbps plan at just Rs.999/- way
back in 2009 when 256-512 kbps bandwidth was still
the threshold speed. With Bala’s presage about India’s
changing trend through development in IoT, Smart City,
Smart Education, e-Governance, and Smart Healthcare,
ACT’s Fibernet technology buckled up to provide up to
2-2.5 GBPS speed to each of its subscribers.
Clouting High Speed Broadband
Atria Convergence Technologies (ACT) commenced
a humble journey with Cable distribution in 2000.
After funding from India Value Fund Advisors, it
was rebranded as ACT and by acquiring Beam Cable
Systems, it voyaged with a vision to provide incredible
speed through improvising the technology platform.
ACT’s future-proof technology and Bala’s apparition
transformed this company from just a cable distributor
to multi-spectrum operations. In just seven years, he has
steered the organization to $155 million revenue and
800,000 customers from just Rs.15 crores and Beam’s
nearly 25,000 customers, servicing only seven South
Indian cities respectively.
While retail consumers in Bangalore, Hyderabad
and Chennai receive a speed of 100Mbps, Vijayawada,
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November 2015
Bala Malladi, CEO
Bala, a management veteran with 17 years of experience, is
heading the strategic business plans of ACT. He has led the
company from scratch to Rs.1000 crores revenue bagging over
5000 employees in just seven years. His vision of ‘the ACT Way’
value system has flourished the company to venture in a multiple
spectrum.
Sunder Raju, Managing Director
Possessing top-level management roles in various companies,
Sunder brings in wide experience and expertise in management. A
computer science graduate, Sunder was one of the key players in
introducing first 32-bit architecture in UNIX OS. With his technical
expertise, he is now heading ACT.
Offices: Bangalore (Headquarter), Nellore, Vijayawada, Eluru,
Chennai, Vishakhapatnam and Coimbatore
Customers: Retail – 800,000
Enterprise: Google, Apollo Hospitals, and Taj Vivanta amongst
others
Services: Fibernet, Digital TV, IPTV, Analog TV, and ACT
Enterprise
Nellore, Eluru, and Vishakhapatnam receive a top speed
of 80Mbps. Albeit most of the ISPs claim to provide the
advertised bandwidth speed, in most of the cases,
they’re unable to provide the exact speed which
stimulates grievances amongst customers.
Consigning the situation, ACT has
inhibited itself to a categorical customer
base to provide the exact advertised
speed. Amidst constant power issues in
most Indian cities, people get perturbed
if there is no internet connectivity.
Addressing the issue ACT has taken a
step forward to provide up to four hours
of uninterrupted internet connectivity
even if there is no electricity. While
coping up with the ecumenical bandwidth,
this customer-centric company also offers
Digital, Analog and IPTV services in Karnataka
and Andhra Pradesh. Along with sufficing retail
customer needs, ACT also offers Enterprise leased line
connectivity and corporate broadband plans with a top
speed of 250Mbps and FUP up to 1TB.
The ACT Way
Under Bala’s gleaming guidance, the leadership team of
60 people (immediate & extended) leads the entire manpower of over 5,500 people that consists of professionals
from various acclaimed blue-chip companies. With an
extensive training schedule of 25,000 hours in a calendar
year, this organization takes care of the employee’s cognizance growth and additionally takes punctilious efforts
towards employee health & safety through initiatives
like ACT Cares and ACT Raksha. ACT’s internal CSR
Along with sufficing retail
customer needs, ACT also offers
Enterprise leased line connectivity
and corporate broadband plans
with a top speed of 250Mbps and
FUP up to 1TB
initiatives – ACT
Prakruti and ACT
Play also engage
the workforce in
convivial activities. This employe e - o rg a n i z a t i o n
bond, employees’
inclination, and jubilance have been instrumental in the
company’s growth. “You cannot be nice to everyone if
you’re not blissful. Our team attends to customers ranging from a slum dweller to a top-notch personnel; if they
are not jubilant at their work, the company won’t be as
prosperous as it is today. ACT was surveyed by Great
Place to Work and close to 90 percent of the employees
voted ACT as the best company to work for in India.
With a 60 percent CAGR, ACT is leading the
broadband aspirations of the Silicon Valley of India and
this prosperity will see the company venture into other
Tier-I and Tier-II cities in the near future divvying three
percent of its annual revenue in R&D. “We keep scanning
more incipient areas. We believe integrating 3-4 cities a
year is a good number, however we opiate to go slow but
steady. If 98 percent of the customers are jubilant, only
then would we feel that we are successful, and in order to
do that we are perpetually developing our infrastructure
and resources,” desists Bala.
siliconindia
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November 2015
Software Testing
Indium Software:
The Incubator for Software Testing & Automation
T
he software testing landscape is swiftly
transforming into a service-driven test
management program, leaving behind the
conventional TCoE set-up. Another emerging
trend in the testing arena is context-driven
software testing. While companies are struggling to adapt to
these trends, Indium has established its strong footprint in
U.S., India & APAC by identifying the challenges within the
industry and built robust domain centric QA solutions coupled
with industry best practices to offer Business Assurance
through Quality Assurance. Indium, being an early bird in the
field of software testing, has evolved over the years to offer
end-to-end software testing solutions combining its services
portfolio with their iAccelerate suite of tools. One of their key
USPs is their ability to position their QA services in the context
of client needs and offer a well-articulated testing approach to
– ‘Getting the right product while building it Right’ leveraging
‘contextual testing’.
The Sachem of Automation - Productized Services
Indium has revolutionized software testing through its IPs,
which are based on best practices delivered over the years
to 220+ clients worldwide. The IPs of Indium are branded
under an ‘iAccelerate’ suite of IP frameworks namely iSAFE,
iFACT, iMobi, iAVA and iScoute. Indium’s proprietary test
accelerators plug into every stage of the SDLC to bring in the
best-in-class enablers for reducing the TCO and delivering
tangible RoI. Ram Sukumar, CEO,
Indium explains, “Amidst constant
market shift, we’re perpetually
enhancing our quality to be at
par with global QA standards.
We’re showcasing the frameworks
which have long been part of our
distribution solutions. We are
building more non-linear revenues
with these IPs”.
Their frameworks for Mobile
Testing, Performance, Functional
Regression and Compatibility are
garnering a lot of interest in the
market by firms that are striving
siliconindia
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November 2015
to harness the power of cloud and mobility. Indium leverages
both Open Source tools such as Selenium, WATIR and
commercial implements like HP-UFT/QTP, SilkTest to name
a few.
The company partners with leading tool vendors such as
Micro Focus and Compuware Gomez to give their clients the
added advantage of providing cost effective test automation
solutions. With 30 percent steady year-on-year growth, this
software testing company has made a name for itself globally.
The Steady Escalation
Amidst worldwide pricing pressure for testing, Indium has
capitalized on market share being a nimble player. Ram says,
“Since, we are only focused in software testing and we don’t
have any diversion to what we do, clients savor working
with us. We cerebrate client’s focus as an advantage. Our
productized service gives us an edge. We have seized some
prestigious clients in the APAC and U.S competing with ‘Tier1’ IT firms. It is purely because we understand that software
QA is best delivered when the focus shifts to the context of the
ecosystem in which an application or product operates. In my
view, pricing plays a negligible role in the sales cycle once the
value of the solution is established”.
With a philosophy of offering a platform for its employees to grow and to empower, Indium claims to be a happy
community where employees get passable opportunities. Ram
explains, “As an organization, we are committed to the advancement of inclusion
by building and sustaining
an environment in which
everyone feels included,
valued and appreciated. We
encourage our employees to
act as a role model by going
above and beyond to demonstrate excellence in every
act they do. We have a good
number of employees who
are with us for more than
five years and grown phenomenally alongside our
company”.
Amidst worldwide
pricing pressure
for testing, Indium
has capitalized
Ram Sukumar, Co-Founder & CEO
An engineer by profession, Ram co-founded Indium. He was key in developing and
managing global sales, marketing strategies and streamlining pre-sales functions
along with handling partners and alliances.
Ramesh Krishnamurthy, CTO
With over two decades of experience in the IT industry, Ramesh takes care of Indium’s
Solutions delivery and Technology initiatives.
Ram Ganesan, SVP – Banking Practice
Ram Ganesan has over 20+ years of experience in the IT industry and has played
severalleadershiprolesspanningBusinessDevelopmenttoDelivery.Heisresponsible
for growing the Banking Practice at Indium. He brings with him rich BFS experience
having worked for leading IT services companies. Ram has managed and delivered
several transformation programs for Fortune 100 Banking and Financial Institution
such as JP Morgan Chase, Citi Bank and Dun & Brad Street Corporation. He holds a
Master’s degree in computer applications.
Vivek Mathur, VP – Delivery
Vivek has 23 years of work experience, 18 in IT. He had set up Quality Engineering &
Testingorganizationsacrossproductandservicecompanies:Intelligroup,McAfee,and
Altisource. He was an early member of Infosys IVS. He is passionate about building
the stature of the testing community and is in the STeP-IN Forum Executive committee.
Office: India – Chennai & Bangalore; USA – California, New Jersey & Georgia;
Malaysia
Clients: 220 plus Marquee clients
Services: Core QAServices, Regulatory Compliance Testing Services, Specialized
QA Service, Technology Transformation Services, Test Advisory Services
iAccelerate: iSAFE, iMOBI, iFACT, iScoute and iAVA
on market share
being a nimble
player.
Leading the Charge of Emerging
Technology
The emerging technologies and rapid
proliferation of Cloud, Mobility, and IoT
are increasing responsibilities of CIOs
and CTOs. With the testing services
market that is estimated to grow steadily
at the rate of 15.9 percent CAGR, ‘Pureplay testing’ firms are nowhere in the
vicinity of threatening zone. As digital
and mobile continue to dramatically
influence businesses, Indium specializes
in Mobile App testing, Game testing,
Cloud testing and Social Media
testing amongst other testing services.
Moreover, with perpetual development
of IP-frameworks, Indium drastically
reduces the test cycle time and improves
the overall test efficiency through ‘test
data management’.
In this ‘Mordor’ of testing and
expeditious release, Indium is targeting
a massive 100 percent growth in both
manpower and revenue by 2017. With
already amongst the top 5 in the Indian
software testing market, this company
wants to be at the global top five
position, with increasing footprint in the
APAC, Europe and Middle East.
siliconindia
|39|
November 2015
Enterprise Software
Intense Technologies:
Going Hammer & Tongs To Offer Best Enterprise Software Platform
A
re you a CIO getting sleepless nights? Are increasing
agility and reducing time to develop & deploy new
applications bringing you to nadir? If so, then look
no further than Intense Technologies, a publically
traded enterprise software products company. With enterprises
taking the global route, they are adding new systems to support
their business operations. But this leads to storing customer
data in various sources making it tough for organizations to get
a 360° view of their customers. On the flip side, the increasing
demand for enterprise software products, especially cloud,
social and mobile technologies, have propelled even SMEs to
adopt enterprise class software products on SaaS model. But
large enterprises are battling with legacy systems wanting to
build business agility by unifying silos. Unlike other enterprise
software providers whose solutions can break just the tip of the
iceberg, 16-year old Intense has emerged as the doyen of the
realm through its technology offerings that can provide clients a
holistic view of the customer across various lines of businesses
without rip or replacing any of their existing systems.
Housing robust data management capabilities, secure
user management layer with SSO capability and being cloud
compliant with multi-tenants at SaaS maturity Level IV, the
company goes hammer & tongs in preparing the best possible
platform for the clients. Intense’s plug and play platform
connects to various data source/systems of a large enterprise to
provide a 360° view of customers across all lines of businesses
that can be assessed by all business stakeholders to achieve
organizational goals. Intense’s platform is built on semantic
grid computing and SOA for horizontal and vertical scalability,
which is capable of running on virtualized and non-virtualized
environments.
Drilling Down the Iceberg
While enterprise products typically have long selling cycles,
which causes delay in realizing revenues at the right time, Intense
deploys its solutions on cloud and launches the pay per use
model to shorten sales cycles and improve market penetration.
The company’s UniServe platform helps business become
agile by digitalizing their business processes to reduce costs,
improve revenues & enhance customer experience, and build
competitive advantage by becoming more customers centric.
“It is not the game of the big anymore; in the open digital world,
siliconindia
|40|
November 2015
the fast will conquer. Being customer centric is not
a choice; it is a must for telecom service providers
to survive. The question however is how fast you
can get there? This determines your competitive
advantage,” explains C. K. Shastri, Founder &
Managing Director, Intense Technologies. Intense’s
solutions help enterprises to acquire new customers
C. K. Shastri,
Founder & Managing Director
Playing an eminent role in putting India on the global
stage in enterprise software products through Intense
Technologies. Passionate about business excellence &
entrepreneurship, his leadership took the company to yet
another level.
Offices: Secunderabad (Headquarter), India, Singapore,
UAE, UK & U.S.
Offerings:
Customer Onboarding, Customer Communications
Management, B2B Customer Experience, Pre-bill Audit
Management, Customer Identity Management & Customer
Order Management
and on board them at least 50 percent faster than they do
now, engage customer through consistent Omni-channel
experience, analyze customer interactions
and spend patterns to gain insights on
customer behavior and deliver a world
class experience through B2B
and B2C self-service portals.
While B2B customers invigorate the
revenues significantly, their high-demand
attitude becomes a
challenge
for
service providers to deliver a
consistent experience across multiple touch points as
they subscribe to various
services and have complex
organizational hierarchies.
But Intense’s UniServe CorpCare puts steel into its clients’
network. The product helps
service providers to streamline operations across lines of
business, analyze big data, create a 360° view of customer and
empower internal stake holders with
the right information about the customer
at the right time to enhance enterprise customer experience. It further equips clients
to analyze, interact, monitor and control their
Intense’s plug and play platform
connects to various data source/
systems of a large enterprise to
provide a 360° view of customer
across all lines of businesses
that can be assessed by all
business stakeholders to achieve
organizational goals
relationship with service providers. Reduced day sales outstanding with
enhanced purchase order management, send alerts and notifications to internal and external
stakeholders on SLAs and
payments, and unify experience by making the self-service portal a single customer
touch-point for order, inventory and service management are
some of the additional perks
that UniServe CorpCare offers to some of the world’s
largest telecom service providers. Solutions built on
Intense platform are being
used by Fortune 500 clients
in over 30 countries across
four continents. The company
has successfully captured 70
percent telecom market share in
South Asia and leaders in Insurance sector. “Our solutions deployment has shown ROI in less than a year
time,” adds Shastri. This is why Forrester has recognized Intense as the Hot
Business Technology Vendors to Watch
Out for in 2015.
The Strength Builder
Intensians work towards a common goal – to make
the company the numero uno in providing business
agility that drives customer centricity. Hence, to do so,
Intense provides monthly trainings in terms of domain
knowledge, product knowledge, client engagement,
upcoming technologies and innovations. This bunch of
passionate people (over 450) is further guarded with the
culture of mentoring to help every individual achieve his
maximum potential. And with global expansion on its way,
especially in Europe, Americas and APAC, Intensians get
the golden opportunity to take up new responsibilities.
“Our future plan is to leverage the emergence of
newer technologies like IoT and social media analytics to
develop solutions around these to help enterprises build
competitive advantage in the world of connected things,”
asserts Shastri. The company is working on a new
platform that will enable enterprises to become customercentric at the fastest possible time.
siliconindia
|41|
November 2015
Market Research
Markelytics Solutions:
service, MR outsourcing solutions,
and MR Global Panels, Data
Collection, Survey Programming,
Data Processing, Analysis and
Reporting. The solutions are brought
to the fore through its global field
resources, Specialty Online Panels,
telephones and syndicated reports,
while the perfect blend of process
and practical acumen add charm to
the complete process.
A Window to the Cost-Effective, Faster & Intelligent Market
Research Insights
S
urfacing of new era domains such as Telecom,
Media (Digital) and Insurance are facilitating
the Market Research Industry to scale up to fresh
statures with speckled analysis of consumer
insights. Regardless of deceleration in the past, the
estimated Rs.1,000 crore Market Research (MR) Industry is
all set to take a gigantic soar. In the recent past, there has been a
The solutions are brought to
the fore through its global
field resources, Specialty
Online Panels, telephones and
syndicated reports
merger between MR agencies in their degree of functions and
data management performances. This makes India the much
celebrated destination for MNC-based research agencies
since there is unexploited prospective for new consumers
with a change to serve the giant populace. The market
research methodologies are changing at a rampant pace from
conventional data collection to technically advanced devices
which can trace accurate status of the matter. With many
players in the market research sector in India, Markelytics
Solutions Ltd. is a name worth mentioning.
An arm of Cross Marketing, Inc. – a leading marketing
research agency & also a Tokyo Stock Exchange listed
company – Markelytics has been proactively working
towards leveraging technology-powered market intelligence
since its inception in 2003 and is sitting pretty with the
monopoly of being amongst the pioneers in the online
market research sector. More than 50 years of collective
experience of the founders and their ardor to push the market
research industry to reach the mainstream stature have fueled
Markelytics to shove aside the fierce competition and reapin major research professionals and agencies as its clientele
in more than 80 countries. With people and technology
as its paramount axioms, the company in contrast
to the traditional agencies who are the blind
worshippers of age-old industry ideologies,
ensures a perfect delivery of end-to-end
cutting-edge research solutions and best-inclass research techniques.
A Market Research Connoisseur
Climbing into the skin of the customers
of a particular target market is not a cake
walk, especially if there are no faster and
cost-effective, yet quality research insights.
As a leading global Market Research firm,
Markelytics have been an unbeaten rebuttal to the
aforementioned quests. Bound by CASRO/
ESOMAR Code of Conduct, its suite of
bespoke offerings includes Global
Project Management, MR-full
siliconindia
|46|
November 2015
Men behind the Success Feats
Jasal Shah, CEO & MD
With 15 years of rich experience in market research industry, the entrepreneur has
served a key role in top fortune companies and reputed agencies.Aglobe-trotter, Jasal
attendsseveralconferences,meetings&exhibitionsandmaintainingrelationshipswith
clients in the continents of North America, Europe and Asia. .
Rajesh Bodke, Director
Rajesh is actively involved in new business development, key client-relationship
management and setting up new teams. He brings with him a rich and varied experience
of 14 years and more in International Business.
Venkatesh D N, Director
Venkatesh brings with him 17 years of rich experience from Market Research domain.
His previous positions at some reputed agencies like Gallup, Market Probe and TNS
have led to strong understanding of the subject, client needs and requirements.
Services:
MR Full Service: Business Consulting, Consumer Insight, Business Analytics,
Syndicated Report, Loyalty Solutions, Brand Equity & Positioning, Industrial Research
MR Service Bureau: Global Data Collection, Survey Programming, Data
Tabulation, Charting, Open-end Coding/Translation, Quality Measurements
MR Global Panels: Consumer, Healthcare Professionals, Patients, ITDMs,
Affluents, Automotive, Expats
MR Technology: Panel Management Solutions, CRM and Work-flow Solutions,
OnlineCommunities(MROC),SurveyProgrammingSoftware,Quick-PollPlatform,DIY
Tools, Micro and Mobile Surveys, Digital Dashboard
Offices: Bangalore, New Delhi & Mumbai (India), San Francisco & Hamilton, New
Jersey (U.S.), Dubai (UAE), Singapore, & Tokyo (Japan)
With established foothold in five
countries and a track record of
serving 80+ markets, Markelytics
constantly hunts for opportunities to
seize the innovations that are born
with the dexterity to stir up the market
and embeds the same within its work
environment. With around more
than 300 people in its arsenal, the
organization focuses on hiring fresh,
yet intelligent minds and empowers
them to think differently, which in turn
is the stimulus for the unique solutions
and the happy clients, as the company
believes. Echoing in the similar veins,
Jasal Shah, CEO & MD, Markelytics
Solutions, explains, “Unlike other
companies where there is a custom
of textbook learning, we encourage
the employees to learn on their own
and handle a situation on their own. It
enables them to think fast and create
something which is unique”.
The unwavering and passionate
team – who love to impart their
own brand of combined proficiency,
ability and aptitude – and the
unparalleled contributions have also
capacitated the company to grow 3050 percent year-on-year. Rearing up
to embrace the bright future which is
claimed to be driven by the high end
technologies, Markelytics is currently
planning to build its next foot in
Southeast Asia, without deviating
focus on the U.S. territories.
siliconindia
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November 2015
Executive Recruitment
TASK Staffing:
Offering Client-specific Executive Recruitment Services that
are Abreast with Shifting Market Requirements
U
nemployment is considered as one of the
critical national issues, while the real problem is
employability. Being the backbone of economy, it
is up to the HR industry to surmount this challenge
by harmonizing industry needs with available assets. Though
myriad of recruitment firms are mushrooming due to this
industry’s little to no entry barriers, only a handful of them
prevail longer. Backed by nearly two decades of existence in
the recruitment industry, TASK, is one such long-standing
company, which constantly pre-designs its offerings and has
developed the internal capabilities to deal with diverse market
needs and dynamics.
While TASK’s highly-experienced people handle the
knowledge bank, its ‘Youth Team’, which is dedicated to
unremittingly strive for organizational betterment, creates
diverse programs & presentations on select subjects akin
to adaptable soft skills, practices and behaviours of new
generation talent pool. “Our two decades long existence &
global reach certainly reassures our clients worldwide from
across industries to establish long-term business partnership
with us,” remarks C.M. Mathew, Managing Director, TASK
Staffing Solutions Pvt. Ltd.
Strategically Aligned with Marketplace
Inextricably intertwined with each other, the IT industry
(India’s largest private sector employer) endeavours to obtain
technological development through skilled human capital,
while technology has enabled HR industry to improve its
iterative processes and bring forth holistic & in-depth service
features. Realizing this, TASK exploits recruitment softwares,
analytics and professional digital media to the fullest to
support its recruitment processes.
The company is segregated into two Strategic Business
Units – Value SBU (executive recruitment & executive
search) and Volume SBU (RPO & Volume hiring) vertically
and six practices (BFSI, PLH, Telecom, IT, EPI & CSE)
horizontally, forming a matrix. It also hires at all levels
(executive, middle management & junior) endowing the
organogram as a third dimension. Also, the RPO services
are onsite, offsite or a hybrid of both. “Having such diverse
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November 2015
services enables us to answer all the
recruitment needs of clients across the
organization,” adds Mathew. With vast
knowledge & experience in executive
recruitment, it constantly invents
effective recruitment processes and
dynamically designs its offerings to be
more client-specific abreast with the
shifting market requirements.
Fast tracking the Careers of Promising
TASKites
C.M. Mathew, Managing Director
Mathew is the current Chairman of ERA (Executive Recruiters
Association) and a Certified Management Consultant from
the IMCI. Backed by over 25 years of experience in corporate
& entrepreneurship, Mathew proficiently drives TASK to
achieve grand success.
Headquarter: Ahmedabad
Practices: Banking Financial Services Insurance, Pharma
Life Sciences & Healthcare, Telecom, Engineering Power
Infrastructure, Consumer Services & Entertainment and IT
Offerings: Executive Recruitment, Executive Search,
Volume Hiring and RPO
Clients: Over 200 Multinational & Indian Corporates
Achievements:
• Received the Certification from IES for Excellence in
Productivity, Quality, Innovation & Management in 2008
• Awards from multiple Clients, for being the Best Resourcing
Partner, Best Vendor Onsite, Best RPO Partner, Most
Preferred Recruitment Consultant & Proud Partner
TASK stands tall on the pillars
of innovation, capability, reach,
knowledge and ethics, which facilitate
the growth of organization as well as
individual TASKite. “Ethics being
foundation, our professional family
have been maintaining the culture
of transparency and inclusiveness.
Our dynamic teams learn and suit
themselves to the need of the hour. Any
new approach in service offerings, you
will find TASK there,” says Mathew.
TASK hires freshers from
different
backgrounds
(HR,
marketing, IT, Engineering &
Pharmacy) as trainees and promotes
them into research associates after
they’ve undergone several classroom
& on-job trainings about various
levels of recruitment processes.
The capabilities of lateral hires are
assessed and honed with training
inputs. The careers of promising
TASKites are fast tracked and
plethora of opportunities are given to
deserving talents without fail. TASK
takes pride in the fact that several of
its senior team members have been
with the company for over 10 years.
The company is
segregated into two
Strategic Business
Units – Value
SBU (executive
Moving Up in the Value Chain
recruitment &
Staffing Solutions was
executive search) and TASK
established in 2005 as a specialized
arm to offer overarching staffing
Volume SBU (RPO
solutions, when the executive
& Volume hiring)
recruitment business of its parent
company – TASK Initiatives, a HR
vertically and six
Consulting & Advisory services
practices (BFSI, PLH,
provider founded in 1996, became
large. Very soon, TASK Staffing also
Telecom, IT, EPI &
grew in terms of client presence,
CSE) horizontally,
service spectrum and number of
hirers, with presence in 10 cities
forming a matrix
across India, through a combination
of own branches and franchise
offices.
However,
in
2010 TASK
refurbished its model, since it realized
that the technology intervention has
transmuted the recruitment process,
where neither clients nor candidates
prefer to walk into the office, but
expects firms to cover the entire globe.
The flexible company, consequently,
scraped the existing model and
channelled that energy towards its
central process location, Ahmedabad.
Operating under the direct supervision,
this hub brought forth better results in
terms of improved quality and fastened
processes for clients & candidates not
just across the nation, but globe; staying
true to its name TASK, which stands for
Talent @ Speed & Knowledge.
The company further intends to offer
offshore processes to more countries
either by itself or via collaborations. The
company that has evolved from being a
placement firm to an extended HR arm
providing onsite solutions envisions a
future, where it marks its journey up
in the value chain by transforming into
a complete knowledge partner, in the
human resources space.
siliconindia
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November 2015
Testing & Assessment
MeritTrac Services:
Offering Suite of Assessments that’s Designed Just For You
like administering tests for Government jobs and examination
support for Universities and Boards. Till date, MeritTrac
has supported over 400 customers, many of them for over a
decade.
T
he demand and supply theory perfectly fits the current recruitment
business as the demand–supply
equation of talent has flipped.
Today, organizations have a large
pool of candidates to choose from and pick
the right candidates. Hiring errors could cost
them millions of dollars. The Harvard Business Review points out that as much as 80
percent of employee turnover is due to bad
hiring decisions. This also puts negative impact on a company’s morale and productivity.
Therefore, there is a need to use methods like
assessments as a selection filter in the hiring
process.
Companies need more information about
a candidate to select him/her for specific job
role. Most companies hire for the long term
and they need to confirm that candidates have
the capability to meet the current demands
and adapt to future job roles. But traditional
assessments don’t address these needs. In
order to help such entities, the 15-year old
MeritTrac has a large suite of assessments
with validated psychometric tests and
In order to help such
entities, the 15-year old
MeritTrac has a large suite
of assessments with
validated psychometric
tests and certifications that
are designed to benchmark
candidates against the
global standards
siliconindia
|50|
November 2015
Nagendran Sundararajan,
Executive Vice President
Aprofessionalwithanentrepreneurialattitude,Nagendranholdsover
twodecadesofexperienceindevisingmarketstrategiesforbusiness
growth, solution selling and others. Prior to this, he was the COO –
South at Sify Technologies.
Offices: Bangalore (Headquarter)
certifications that are designed to benchmark candidates against the global
standards.
“Our suite of tests including the psychometric assessments that are used
to assess candidates at the entry level to managerial levels (0-10 years’
experience) are designed for the Indian market. Tests built for specific
industry/roles, easy to interpret reports and suitable delivery mechanisms
make it convenient for organizations to assess candidates wherever they
are,” asserts Nagendran Sundararajan, Executive Vice President, MeritTrac.
MeritTrac’s suit of assessments is designed to assess the job and culture
fitment of candidates to specific roles. This service has been helping
organizations recruit and maintain right candidates for roles, thereby
enhancing their productivity and reducing attrition. The company, with its
delivery capability in over 350 cities in India, makes it easy for corporates
to attract talent from any corner of the country.
The Kingpin of Assessment
MeritTrac is a pioneer in administering assessments for corporates in India.
It is not only one of the first testing & assessment companies in India in the
private sector, but is also the first to have popularized concept of computerbased testing in the country. Initially, MeritTrac built its capability by
supporting the fast growing IT and ITES sector and later assisted other
industries in their effort to select best fit candidates through efficient use
of assessments. Anon the company forged its way into other requirements
Achievements:
• 34 million assessments administered till date
• 16 Million Computer Based Tests administered so far
•Over300validatedtestsforassessingknowledge,skills,abilityand
personality
• ISO 9001:2008 and ISO 27001:2013 certified processes for
examination
• First Indian Full-member of Association of Test Publishers, US.
Founding member of India – Association of Test Publishers
• Largest team of testing and assessment experts in the country
Services offered:
• Recruitment & Employee Assessments - IT & ITES, Banks, Retail,
Pharmacy, Manufacturing & Automobile
•Certifications–SoftwareDevelopmentSkills,EmployabilitySkills,
English Language Skills
• Recruitment Test for Government organizations - Central & State
Government departments, PSUs
•Entrance&SummativeExaminations–State&PrivateUniversities,
Awarding bodies & Institutions
• Digital Evaluation Services - State & Central Government
Board & Universities
MeritTrac has been leveraging its extensive
delivery capability to support Corporates, Government
Departments and PSUs in recruiting their staff.
Universities and Boards have used MertiTrac’s expertise
in administering their entrance and semester examinations
in India and abroad. All the certifications from MeritTrac
for employability and skills are based on the understanding
of gaps in demand–supply of talent. The company has
flexible assessment capability that allows it to deliver tests
in the form of customers’ choice – online or paper based.
Its width of proven services, in-house test development
capability, innovative delivery mechanism and large set of
global partnerships makes the company the champion of its
breed.
The Unique Approach
MeritTrac’s large team of testing and assessment experts,
having extensive understanding of designing and delivering
assessments tailored for India, designs the assessments
keeping customer needs in context. This helps MeritTrac
exceed customer expectations on a constant basis. The
company doesn’t take any interest in conflicting businesses
such as sourcing, database or training business which can
have its impact on quality of assessments, and funnels all
its focus and investments in making its assessments bestin-class and in-line with industry needs, which makes it the
frontrunner of the game.
Following the philosophy of offering the best to its
customers led the company to build best in class assessment.
Wherever relevant, MeritTrac has partnered with leaders in
the global assessment industry and offered holistic solutions
to its customers. MeritTrac has established partnerships with
Proxor – a Carnegie Mellon University spinoff, Cambridge
English – world’s leading range of qualifications for learners
and teachers of English, RM Education – a leading provider
of education technology in the UK, and others. These
partnerships allow the company to offer most appropriate
certifications & assessment services to the customers.
Going Ahead
To support the industry with next generation solutions,
MeritTrac continues to invest on various initiatives that are
expected to be the norm for testing and assessments in the
future. “Certification will be a definite focus as it is a space
that is bound to erupt soon. The Software Development
Certification, Employability Certification and English
language certification are first among the key certifications
that we will offer,” concludes Nagendran. Addressing the
international markets with proven assessments and scalable
delivery models will also be a priority for the future.
siliconindia
|51|
November 2015
Consultation for Healthcare Institution
Dr. Satheesh & Associates Healthcare
Management:
Illuminating Dark Paths of Indian Healthcare
H
ealthcare, the rudimentary human right, is
perhaps the most neglected affair in India.
With poor infrastructure and little to no
avail from the government, the scenario
is still worse in villages and underprivileged areas.
But with exordium of technology and government’s
welcoming FDI policy, the wheel is tacking – the face
of Indian healthcare is transmuting. Yet, it’s inhibited to
major cities and urban areas. Though people get standard
healthcare services in the hospitals in cities, they’re to
compensate with the cost – patients are capitalized by
the doctors who own most of these hospitals through
nonessential services in the name of operations, bloodtests, and medication amongst others. Adscititiously,
the conventional architecture of a hospital does not
efficienize a hospital process. This malpractice of the
noble vocation engenders healthcare wastage, thus
incrementing the overall cost. But, application of Lean
Principles has gone long way in manufacturing industry
and the same can efficaciously be applied in healthcare
to ably reduce the overall capital expenditure and
operational cost up to 40 percent, thus ceasing the defects
leading to – rework, over processing, waiting, motion,
over production, underused inventory, conveyance, and
underused aptitude.
Taking the Torch Forward
Identifying the impacts of lean principles in healthcare,
with over 25 years of experience in hospital
administration, Dr. Satheesh Ramankutty chartered Dr.
Satheesh & Associates Healthcare Management LLP.
It works as an expeditor for hospitals that includes
– designs, infrastructure, importing equipment,
establishing the hospital thoroughly, along with its entire
software support, accreditation, and promotion. Through
guidance of advanced technology and lean principle,
this company takes care of hospital construction in such
a way that it reduces waste, consuming less time in
conveyance. Dr. Satheesh, Managing Partner explicates,
“We’re guided by advanced technologies and we’re
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November 2015
Dr. Satheesh Ramankutty, Managing Partner
With an extensive experience in healthcare, Dr. Satheesh, a
50-year old doctor is the Managing Partner at Dr. Satheesh
& Associates Healthcare. He was mentored by P Uneen,
MD & Dr. E.G. Mohan Kumar, the medical superintendent of
Alshifa Hospital, with whom he worked for 20 long years.
His abundance of career has been in hospital administration
throughout Kerala. Through his luxurious experience, he is
now heading Dr. Satheesh & Associates.
Office: Cochin, Kerala
Services: Planning the healthcare facility – strategic,
structural, financial, operational, marketing planning, human
resources procurement & placements, project management,
corporate & community healthcare planning, corporate
& community wellness programmes, developing medical
expenses planning for corporate or groups, restructuring
sick hospital units, quality planning, and accreditations.
Clients: Lakshmi Hospitals group, Genesis Hospital,
Periyar Hospital Arogya hospital, Reagan UCLA Medical
Centre, RIMS Hospital, Sigma Hospital-Mysore,
intrigued with providing trainings in
future to offer more frugal and quality
healthcare. We swivel bottom of the
pyramid – genuine essentiality for the
healthcare business developing minihospital and orchestrating it in such a
way that it’s made affordable. Our effort
is to create ideal talent utilization by
bringing technology and bridging both
talent and technology with training,
along with application of lean that can
lower the healthcare costs”.
Yet, the transformation is arduous
in India as most of the medicos are
not tech-savvy and still follow the
traditional medical system. Dr. Satheesh
integrates, “The older generation is not
technologically advanced and there lies
the main challenge. Only 25 percent of the
medicos above 45 years use computers
and the lack of training shows inability
to utilize perplexed hospital software”.
Through establishing different modules
for training of the medical staffs, this
enterprise provides strategic, structural,
financial, operational, and marketing
planning facility.
IT Solutions to offer Telemedicine,
Hospital software, and RFID systems
bringing in tertiary care to secondary
care that can preserve a chunk of amount
invested in health hazards. Dr. Satheesh
coalesces, “Secondary care hospitals
with a diminutive bit of investment and
ideal technology can provide tertiary
care because in this, 80 percent of the
patients don’t require tertiary care.
Our conception is to bring tertiary care
to secondary care through advanced
technologies”.
It works as an
expeditor for
hospitals that
includes – designs,
infrastructure,
importing equipment,
establishing the
hospital thoroughly,
Advancing Healthcare through Tech- along with its entire
nology
software support,
To develop advanced technological
accreditation, and
benefits in hospital setups, this company
has recently tied knots with Comaxiam promotion
The Team abaft the Wheel
Channelizing human resource of the
organization with hands-on training,
Dr. Satheesh has decentralized the
entire team to produce quality service
commitment for the clients. Catechizing
concrete, achievable, measurable,
time-bound, and authentic goals, this
organization searches high heaven
for patient, employee, equipment,
organizational, and all the safety
aspects. Withal, every employee is to
emerge with something distributable
– an idea, a paper or a report at the
terminus of the day to maintain the
organizational commitments and
eventually, the keenly intellective work
of the team has paid off as Dr. Satheesh
& Associates has already worked
with and for Genesis Hospital, Sigma
Hospital, Arogya Hospital, Periyar
Hospital, Lakshmi Hospital Group,
RIMS hospital, Indiana Hospital &
Heart Institute, and Alshifa Hospital.
En Routing A Healthy India
India, struggling with aging population
and poor infrastructure, mints in only
4.2 percent of GDP in this sector.
Ranked 112 out of 190 countries in
ecumenical healthcare index by WHO,
India has light-years to go for standard
healthcare. Taking the first step in
transmuting the trends, Dr. Satheesh
& Associates wants to expand its
presence in all states of India and
neighboring countries to reduce
the healthcare cost and suffice with
advanced technologies. To provide
a better support for the healthcare
advancement, this company is also
considering expanding the team size
in next 12 months. Amidst adverse
healthcare situation in the country, Dr.
Satheesh & Associates is bearing the
torch anticipating the frozen healthcare
lake to be ebullient once, and gratify
the fundamental human right.
siliconindia
|57|
November 2015
Oracle
NALSOFT:
Dedicated Strategy Partner with Proven Roadmap
that Ensures Your Success
O
racle having transformed into a cloud
solution has flowered the paths of Cloud
ERP & Cloud enterprise performance
application providers to a victorious future,
as it has opened up the avenues for SMEs
as well. However, the success rate of ERP implementation
is near to the ground, mainly due to lack of organization’s
emphasis on clients’ project which is usually left with the
bottom level resources. Amidst them, NALSOFT, a wellfocused & proven Oracle Applications Implementation
company, has been maintaining an astonishing track
record of 100 percent successful implementations owing
to its unique culture where the entire organization from
topmostmanagement to junior associate concentrates and
partakes on client’s project. V.S.Nalluri(Founder & CEO)
confers the credit to NALSOFT’s reliable workforce,
most of whom have been with the company for over
a decade. “It always comes down to the knowledge of
individual resources. We have created splendid resources
with profound technical and domain expertise and most
importantly,we have being able to retain that knowledge.
Not even a single project has failed in our hands in the last
15 years,” says a proud Nalluri.
Field Proven Methodologies
Having offshore development center in Hyderabad and
Head Office in Dubai, NALSOFT’s remote delivery
model enables clients to maintain complex Oracle-based
environments on a reduced budget.Nalsoft has developed
plenty of custom industry-specific extensions to meet
client’s niche requirements. NALSOFT’s field-proven
methodology facilitates its clients to exploit both the
standard and add-on Oracle functionalities to fulfil
business requirements with clear focus on knowledge
transfer and process simplification.
Beside its transparent pricing and
delivery models, being early adopters of
technology is yet another component
aiding the company to obtain
competitive advantage in the market.
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November 2015
As soon as Oracle releases a technology, NALSOFT steps
in as the first comer, gains knowledge& experience in it
and demonstrates that effectively to customers to win their
confidence. For example, with its Oracle Fusion Cloud
ERP, HCM &EPM,the company has already developed and
deployed multiple custom built-ins into Oracle’s Platform
as a Service integrating SaaS.
With its Oracle e-Business Suite Implementations&U
pgradesservice, it covers a wide spectrum of Oracle ERP
services encompassing financials, manufacturing, supply
chain, HRMS and enterprise asset maintenance among
others. This Oracle platinum partner with exclusive focus
on Oracle Applications has unsurprisingly developed the
competency required for proper applications setup and data
migration from legacy systems. These skills are wrapped
into its Oracle's Application Implementation Methodology
(AIM), which is a proven roadmap for ensuring success.
NALSOFT has ensured proper methodologies, resources,
trainings and recruitment mechanism within the
organization with a particular strategy at each level. For
instance, its screening process nullifies the risk of attrition
in the very beginning by filtering people who value IT
knowledge and real experience, rather than running behind
brand names.
As Committed as Family
The experience level NALSOFTers can attain in three
years is wider and far more superior than anyone can
gain over six years in tier-1 companies. As a cherry
NALSOFT has ensured proper
methodologies, resources,
trainings and recruitment
mechanism within the
organization with a particular
strategy at each level
Venkata S Nalluri, Founder & CEO
This certified Charted Accountant spearheading
NALSOFT, works alongside his people leveraging his past experience as the ERP manager &
functional solution architect for implementation
of Oracle applications.
Growing Cautiously to Sustain Success
Offices: Dubai (Headquarter), and Hyderabad
- India (Delivery Center)
Services:
Oracle
e-Business
Implementations&Upgrades,
Oracle
Suite
Fusion
Cloud ERP, HCM, EPM& CRM, Oracle BI, , Oracle
Database Administration & Support and Annual
Maintenance for e-Business Suite &Hyperion
Verticals: Manufacturing, Banking, Engineering &Construction, Automobile Dealers, Bottling, Food Processing, Real Estate, Telecom,
Trading and Retail among others
Clients: Bank Muscat, Tayseer Group, UNIKAI, Waha Capital, Midal Cables, Sharajh Islamic Bank, United Technical Services, Gentex
Group, Y.K.Almoayyed Properties and Alfardan
to name a few
on top, NALSOFT also benchmarks its package with tier-1
companies and pays more than that. The company constantly
invests in keeping NALSOFTers ahead of the curve in technical
& domain expertise. Using everyone effectively not just helps
the company to explore a project to its fullest, but also helps
NALSOFTers to nurture their carrier, since they are always
learning by working on the right project and technologies.
“We are committed to each other like family. We don’t leave
anyone behind. Unless people are deployed properly, they
will lose their career advantage first and then the company’s,”
assertsNalluri.
Nalluri realized the dearth of proven implementation
methodologies during his endeavour as an ERP manager in UAE,
hence incepted NALSOFT in 2001 to fill that void by delivering
high-quality Oracle Application services to the Middle East
market.Cautiously growing at a steady 25 percentage rate to
sustain its quintessential success rate with outstanding quality
and resources, NALSOFT has today emerged as one of the
most respected Oracle-based system integrators in the region,
who isassociated with clients of diverse sizes and complexities,
encompassing 150 plus Oracle experts spread across Middle
East and India.
The company that recently broadened it territory to include
Saudi Arabia plans to expand its operations in India as well.
Driven by the passion for delivering positive business outcomes,
NALSOFT has set a mission to implement enterprise solutions
that can run effectively for years with minimal support and
cost. Envisioning being the preferred and long-term solution
provider for customers by maintaining delivery excellence
with highest level of transparency and commitment, NALSOFT
will indefatigably pursue its mission and vision to maintain its
flawless track record.
siliconindia
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November 2015
Infrastructure Management Services
NetEnrich:
Connecting the Infrastructure Management Dots Seamlessly
T
echnology changing at supersonic speeds is a real
concern for CIOs and IT Heads. For most of them,
their IT departments aren’t a strategic partner to
business, but mere system administrators, as they
fail to comprehend the needs of the business and implement
Raju Chekuri, Founder, CEO & Chairman
Raju holds rich experience of over 25 years in engineering,
marketing, sales, business development, finance and general
management. Prior to founding NetEnrich, he founded Velio
Communications, Inc. that was funded by the biggies of the VC
realm including Sequoia Captial, Redpoint Ventures and Capital
Research among others and later acquired by LSI Logic and
Rambus in 2003.
Offices: San Jose (Headquarter), Dallas (Texas), Hyderabad
&Bhimavaram (India), and Tokyo (Japan)
Achievements: Recognized as Gartner Cool Vendor 2015 in
Infrastructure Services
Clients: Disney, T-Mobile, GE, Holland America Lines, Nintendo,
KAR and TIVO amongst others
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November 2015
IT accordingly. With the new triangle of forces in the
business market - i.e., digitalization, globalization, and
new business models, IT departments fail to catch these
demands of the business and face tremendous pressure
to innovate to the business – starting from how they
perform IT infrastructure management to delivering
apps. Today, IT departments need to operate IT in a bimodal IT approach (i.e. managing both traditional IT
infrastructure as well as agile IT infrastructure) as the
model is here to stay with IT infrastructure management.
Organizations that flounder find themselves being swept
aside, while ‘shadow IT’ creeps deeper into the business.
This is a problem of titanic proportions, as evidenced
by the fact that the Infrastructure Management Services
(IMS) market is nearly $200 billion worldwide (and is a
big chunk of IT Services market that’s approximately $1
trillion worldwide).
IMS has come a long way from being a body based,
stodgy and inflexible contract model to heavily technologyenabled, automated, nimble and flexible contract model.
Clients look for IMS providers to be thought leaders and
bring innovation to their IT, equip their IT teams with bimodal IT, and enable them to become service providers
to their business, rather than simply taking care of their
‘mess for less’. NetEnrich (a technology-enabled services
company) is a pioneer in this space and enables IT
organizations to adapt, transform, and thrive in this new
world effectively and efficiently. It provides customers
complete control of their infrastructure, reduce risk with
it, and reduce costs in managing it while staying agile.
The Transition
The 2004 founded NetEnrich was incepted as a developer
of products in ITOM (IT Operations Management). But
sensing great opportunity in IT Operations Services,
it transitioned itself into a provider of IT Operations
Services within 18 months. With a keen focus on
automation, industrialized services, and bi-modal IT
agility, NetEnrich brings substantial automation into its
heavily industrialized services using its factory model and
shared services, which are made available to customers
via a comprehensive service catalog of offerings and
delivered to tight SLAs and outcomes.
On the other hand, NetEnrich’s bimodal IT, agile cloud and DevOps
services enable customers to become
more agile and nimble in the creation,
production, and management of their
applications and infrastructure. This
equips NetEnrich to reduce cost by 3050 percent in IT operations, increase
app release speed 3-5x, reduce errors
over 50 percent, offer 3-5x better
service levels, performance, and high
availability of the infrastructure.
Raju Chekuri, the innovative CEO
of NetEnrich, says, “Our native technologies and IP include the Enterprise
Command Center, IntelliFactory™
Services Factory Automation and
NetEnrich Nerve Center technologies.
We also leverage VistaraIT ITOM
tools significantly for monitoring,
single-pane-of-glass, and ITOM over
infrastructure. These are our primary
technologies that deliver smooth IT
operations, and enable our solutions”.
Additionally, the company integrates
to all popular 3rd party technologies
in ITOM and ITSM including ServiceNow, CA, BMC, IBM, HP and several
others.
R&D – The Nerve Center
Contrary to other services company
who don’t believe much in R&D,
NetEnrich invests heavily in R&D
and technology innovation. The company’s R&D investments primarily
flow into increasing automation of
its service factory as well as offering
automation to customers, along with
investment in industrializing its services heavily. Raju adds, “This productization and packaging
of services provides tremendous scale and scope
economies for us. Cloud
& agile DevOps processes,
methodologies, and services are other focal areas for us”.
These extremely
differentiated
features of the company and its value proposition resonates well with its 1,400+
customers, as well as in competitive
situations, thus providing an edge
over others. Executing on this strategy, the company has been achieving
high growth in revenues each year
since inception and has been
profitable the last 12 quarters.
Playing a major role in this
achievement is the team of 500+
NetEnrichers, who are provided with
a culture of innovation and accountability within the organization, where
each of them is expected to innovate
in his/her area of specialty and take
NetEnrich’s bi-modal IT, agile
cloud and DevOps services enable
customers to become more
agile and nimble in the creation,
production, and management of
their applications and infrastructure
accountability for everything he/she
does – either internally or at customers. This translates to better services
and CSAT to NetEnrich’s customers.
The company invests heavily to train
these NetEnrichers to build up their
professional skills and knowledge.
“We provide regular training classes
to employees in various areas of our
services and processes. We also
rotate employees through various
projects and customer engagements, where they are able to get
real on-the-job training,” asserts
Raju.
NetEnrich partners with leading engineering institutions in India to train and develop students
in its craft, thus building the future
NetEnrichers much in advance.
This San Jose, California headquartered company is also planning
to aggressively grow in Dallas,
Texas, and Bhimavaram, India.
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November 2015
Integrated Project Management Software
Celoxis:
A Risk-Free Investment to Tackle Your Project Management Challenges
T
he late 90s, the time that witnessed a massive
technology boom also saw organizations bewildered with complete chaos when it came to
project management. Microsoft Excel and other project management technologies lay futile
as it failed to enhance productivity. Having worked in the
U.S. for over half a decade, Nikhil Daddikar and Ravindra
Wankar (friends & Co-Founders, Celoxis) realized that too much time and effort were being
frittered away on status meetings. The client
was left out of the loop, email & documents
scattered across desktops while vital activities slipped through cracks. Harnessing the technology dynamism, the
duo quelled this mayhem by establishing Celoxis Technologies in 2001.
Celoxis said goodbye
to disparate communication channels and facili-
tated real-time collaboration among all stakeholders. Owing to the founders’ astute prediction about the fierce influx
of SaaS model, necessitation of on-premise deployment
and the multi-platform geographically dispersed & multicultural nature of future teams, this futuristic Pune-based
company came with tons of customization options and supported multiple browsers, databases and operating systems
in their product from the very first day. Today, Celoxis is
still one of the very few PM software to offer
SaaS and On-Premise deployment options.
This all-in-one, enterprise-class, online
PM platform can today boast of the highest
team adoption in the marketplace
and over 2,000 customers globally
ranging from mid-sized enterprises
to Fortune 500 companies. “We
are consistently among top
three enterprise class project
&
portfolio
management
software globally, and that
Ravindra Wankar & Nikhil Daddikar, Co-Founders
With over two decades of experience in PM solutions, these established entrepreneurs possess the skills to dive straight to the problem’s
core and resolve it quickly or decisively choose not to pursue. This dynamic duo is completely involved in all facets of the business from
product roadmap & development to sales & support operations. They are always fine-tuned with real customers and are quick to redress
their pain points, not just with the product but with overall Celoxis experience.
Offices: Headquartered in Pune
Clients: HBO, KPMG, Bombardier, LG, Deloitte, The Cheesecake Factory, Singapore Post, Whirlpool, University of Queensland,
Supreme Court of Ohio, Lufthansa, Toronto General Hospital, Fuji Xerox and Bank Mandiri among others
Achievements:
● Rated as one of 2015’s top 3 Enterprise PM Software by Reviews.com
● Consistently rated as Top 5 Online PM Software by TopTenReviews
● Selected among 75 best and Most Influential Twitter Accounts for PM and Top 6 Best Enterprise PM Software by Capterra (2015)
● Celoxis PPM tool selected among top 20 small business approved solutions by Business Advisory Board’s PM Greenbook (2014)
● Celoxis awarded the PPM Company of the Year – 2014 by CIOReview magazine
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November 2015
also reinforces customers’ belief in
evaluating us,” mentions Nikhil.
Celoxis aided a leading U.S. based
financial institution with 900 branches
to radically magnify visibility &
productivity by streamlining all task
and resource management processes.
Another client from public services
development agency exclaims how
hard it is to find a rare gem akin to
Celoxis, which offers comprehensive
features at a quarter of the money they
were spending on prior systems.
Custom Apps – Celoxis’ Recent Bold
Innovation
“We are India’s first SaaS Company.
We believe in bold innovations and will
continue to do so,” asserts Ravindra.
Today, the demand for an integrated
solution is quite apparent with diverse
studies showcasing that 88 percent of
buyers prefer it over the best-of-breed
applications to tackle hurdles like
vendor management, user adoption,
skyrocketing license and integration
costs. But being light years ahead,
Celoxis forecasted this paradigm shift
long before. Numerous organizations
are still using homegrown apps,
spreadsheets and other web-based
tools, which are cumbersome and
counterproductive. Add the fact
that too much time is wasted filling
information in multiple systems,
leave aside the challenge
of assimilating it for
reporting. Celoxis Custom Apps is
a recent innovation, which allows
customers to build their own apps
(business workflows) that they deem
fit for their business challenges. “Our
real difference is that with Celoxis, all
your related work activities are within
a familiar interface. Along with our
pre-built bug tracker, risk register,
change request management and other
apps, you can also build your own, e.g.
client approval workflow or a request
tracker,” says Ravindra. “And all of
this tightly integrated with the core,”
adds Nikhil.
Celoxis – Platform for Project Management & Work Collaboration
Nowadays projects have gained
strategic importance and are not
just viewed as delivery mechanisms
anymore. “The project manager role
has seen a radical transformation,
leaving the tag of glorified coordinators
behind,” says Nikhil. In today’s
dynamic world where user expectations
constantly change, strongly believing
that depth is as important as breadth,
Celoxis has mastered the intricate art
of keeping its stable platform abreast
with latest trends, while ensuring
that it doesn’t affect user experience
negatively. Moreover, Celoxis can be
implemented rapidly, where customers
are up and running at full utilization
within a week, as opposed to other PM
software.
This risk-free software stands apart
from other enterprise PM software
(21 percent of which end up as
shelfware). It adds tremendous value
to executives by improving efficiency
and productivity by 40 percent, while
the user-friendliness facilitates team
members to embrace it easily. The
customizable dashboard allows them
to accomplish most tasks without
diving deeper into the application. It is
probably the only PM tool that allows
executives to get drill-down charts even
on custom fields. Celoxis’ capabilities
are getting richer and richer; thanks
to its scalable architecture. “We take
business impact very seriously. We are
in the business of helping companies
deliver successful projects and results,
every time!” exclaims Nikhil.
Building Loyalties
The company that is proficiently
managing customer’s expectations
also ensures continual adoption of
Celoxis by adeptly creating support
groups within its growing customer
base and keeping pace with newer
approaches to workplace akin to
‘Future of Work’ or ‘Visual Project
Management’ concepts. “We will
continue
to
make
significant
investments in our infrastructure and
teams,” says Nikhil. The company
constantly strives to reduce adoption
issues and lessen administrative work
in the software to facilitate customers
to spend more time on their core work,
and not in the software. Appreciating
this approach, umpteen of customers
championing Celoxis have been very
vocal on various review platforms
about how it aided them to work
smarter. With a world-class product
and strong customer following,
Celoxis is aggressively marching
ahead to solidify its position as the
world leader in the medium and
large enterprise segment.
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November 2015
IT Services Availability & Continuity Management
Perpetuuiti:
Leading the Way in IT Services Availability &
Continuity Management
A
s organizations become increasingly dependent on technology for facilitating their business
needs, IT failures can prove quite costly. According to estimates, organizations in the US lose as
much as $1.2 trillion from IT failures every year, while the
global figure goes up to $6.2 trillion a year. Therefore, it is
not surprising that every IT company focuses extensively on
the monitoring & recovery of their products.
However, the impact of disruption usually extends beyond a single product or
service. IT managers need a comprehensive solution to monitor the entire
recovery and reporting process, with
complete visibility to enable management, compliance and troubleshooting.
The piecemeal solutions available in
the market focus only on limited recovery
scope and are not able to take care of endto-end organizational needs in IT Services
Continuity & Availability Management. As
a result, customers are forced to buy products which are
not integrated with one another, thus increasing the touch
points. This impacts the manageability, visibility and
accountability of products/solutions/services, further adding
to the operational and SMEs’ costs. Therefore, organizations
are on the lookout for more effective IT services availability
and continuity solutions that can minimize their losses and
accelerate decision making with reduced RTO.
A Holistic Approach for CIOs and CXOs
Considering the heterogeneity of the IT environment, it
is imperative for CIOs to adopt a holistic approach to IT
services availability and continuity management. There is a
need for a robust end-to-end solution that can integrate all
three major elements of an organization – People, Process and
Technology. Most of the recovery solutions available in the
market don’t offer a comprehensive and automated approach
that businesses are looking for. Additionally, the traditional
focus of Disaster Recovery solutions has been planning for
the BIG disaster which completely disables the Primary data-
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November 2015
centre, while Perpetuuiti products do allow seamless datacentre failover, the cumulative loss that companies experience
through smaller, less visible day-to-day outages is much larger
and more frequent, and more importantly never accounted
for. Perpetuuiti is different because it allows enterprises to
monitor, measure and quantify the loss (In $ Values) from
these ‘Silent IT Disasters’.
The Unique Advantages
Perpetuuiti offers some unique
advantages to businesses which are
as follows:
• Real-Time visibility of a critical
business service and infrastructure that
supports this service
• Real-Time visibility into the financial
impact of a critical business service,
unplanned outage or degradation of
service
• True one-click remediation of the business
service through mobile devices
• Ability to truly automate your entire Business Continuity
Run Book, CXO Dashboard with Real-Time Seamless
Information
• Management and Automation of Heterogeneous
Environment for People, Process and Technology on a Single
Platform
• Automated Business Services Continuity and Availability
Management
• Financial Impact Analysis – With What- If analysis
Perpetuuiti is different because
it allows enterprises to monitor,
measure and quantify the loss (In $
Values) from these ‘Silent IT Disasters’
Rohil Sharma,Founder & CEO
The founding member on Perpetuuiti’s Board of Directors, Rohil currently
serves as the President & CEO of the company. A dynamic entrepreneur by
nature, he has spent over 15 years in creating and investing in successful
companies.Hiscurrentroleincludesdrivingallstrategicnewproductinnovation
initiatives,deliveringvaluetocustomersaswellasoverseeingandcontributing
to the financial performance of the company.
Offices: Singapore (headquarter), India, Dubai and US
Offerings: Enterprise Software Products –Av3ar, Continuity Patrol, DDE,
Continuity Vault, Ops-Central, DataSyncand Data Migration & Replication
Achievements:
• Recognized as Gartner 2015 Cool Vendor in BCM and IT DRM
• CIOs’ recommended vendor in Business Service Continuity & Availability
Management industry by CIO-CHOICE 2015
•RecognizedconsecutivelyforsecondyearinGartnerHyperCycleasSample
Vendor for BCM & IT-DRM – 2015, Sample Vendor for Infrastructure Services
– 2015, and Recovery Assurance and Orchestration Automation Vendor for
IT-SCM – 2014
• Recognized among 20 Most Promising Banking Technology Solutions
Providers–2015and20MostPromisingInnovativeProductCompaniesfrom
Asia – 2014 by CIO REVIEW
• Product Achievement Award 2013 by the BCI, UK
• Automated Application Infrastructure Discovery
and Interdependency Mapping in Real-time
• Agent-less and Script-less products
• Cost Optimization through significant reduction
in system downtime
• Robotic Software Automation that eliminates the
need for manual intervention, and human errors
• Cognitive Computing and Machine Learning
system to deliver end-to-end Interactive solutions
to customer organizations
The company continuously adapts itself
with changing business needs and evolving
technologies. “We keep innovating to ensure
we are abreast with latest technological
advancements. Our business strategies, go-tomarket strategy, product scope and features are all
defined and redefined to ensure we are with/ahead
of the market trends and technological innovations
and requirements,” says Rohil Sharma, Founder
& CEO, Perpetuuiti Technosoft (P) Ltd.
Looking Ahead
To stay relevant, and deliver technology that
enables business objectives and satisfied
customers, Perpetuuiti believes in staying
committed to delivering the best. “We deliver the
best by adapting ourselves completely with the
changing business environments and evolving
technologies. As an enterprise software products’
company, we continuously innovate and keep
our self at pace with the emerging trends in the
industry. To further our objective of creating strong
customer engagements through innovations and
technological advancements, we have recently
set up a new R&D centre at Chennai to develop
solutions in the capacities of Artificial Intelligence,
Cognitive Computing, Machine Learning and
Robotic Software Automation. By delivering
solutions that best fit the business scenarios of
the time, we create satisfied customers. To further
strengthen this engagement, we encourage and
enable global partnerships to enhance value
proposition through maximized RoI and reduced
TCO to customers,” adds Rohil.
The company is rapidly expanding to other
global markets including the U.S., Middle East and
Singapore. It will continue to diversify the scope
of its products and solutions to ensure customers
remain business resilient, all the time
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November 2015
Marketing Automation and Personalization
Powerweave:
Providing Cost-Effective Marketing Automation & Personalization
through SaaS
A
s a human voice and face get superseded
with a web or mobile page, the personal
touch that is paramount for engaging and
retaining customers is lost. Customers have
become just numbers & Price has become the main
consideration in purchase decisions. Against this background the world of digital personalization has assumed
huge significance. 79 percent of companies in the US
are moving towards personalizing digital engagements.
Understanding customers and their preferences and then
reaching every target customer with relevant content
cost-efficiently is the challenge. Marketing automation
has been a blessing for marketing industry.
Companies on this journey face significant problems
and frequent failures. The lack of congruous way to
integrate diverse data and converting that data into
meaningful actions across 1000s of customers is not
easy. With mushrooming competition online, speed of
engagement and differentiation of offering are vital to
future growth. Solutions that offer differentiated content
at scale and speed are rare and expensive.
Powerweave’s suite of solutions addresses this
quandary of marketing automation. Powerweave was
established in 2002 by serial entrepreneurs Rajesh Patel
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November 2015
and Varshal Thakore in Mumbai. Through its marketing
transmuting solution eWIZ, Powerweave forayed into
marketing automation deploying SaaS based platforms
and today serves over 500 customers globally.
Offering a Comprehensive Automation Product
A top 50 suppliers of promotional products and
premiums in the U.S. faced the same challenge as their
businesses that were dependent on traditional channels
like tradeshows and catalogs. The question was ‘How do
you engage and win the omni-channel customer?’
The company was in urgent need to cut the cost of
traditional engagement demanded by the plethora of
resource & time that going into the processes. With
Powerweave’s eWIZ multi-channel solution, the supplier
was able to seamlessly integrate their print, digital, web
and mobile channels, bring down the cost of marketing
operations by up to 35 percent. Concurrently, they were
able to liberate valuable resources and focus on creating
greater customer services and experiences.
With Powerweave’s cost efficacious marketing
automation solutions, clients are not only able to reduce
their time & cost, withal they’re able to scale their
marketing solutions. Rajesh Patel, CEO of Powerweave
expounds, “Our customers come to us not just for
systems but for consequential outcomes. We understand
our customer’s prospects and ascertain that we deliver
quantifiable value to customers who invest in our
solutions. Our products offer outstanding value and
we work with our customers to ascertain that they get
results. That coalescence of technology and results are
our strength”.
To organizations facing the challenge of converting
data to consequential marketing and sales actions,
Powerweave offers easy-to-use and affordable solutions
that ensure quantifiable results. That too without
requiring high-end skills. Powerweave’s flagship
product eWIZ powers large as well as growing digital
business. eWIZ consists of custom web, mobile and tablet
websites for customers. An enhanced digital catalog and
campaign management suite, for marketing teams to reach
and engage with customers and a comprehensive social
media connect. All feeding into a comprehensive analytics
engine that provides authentic real-time analytics to facilitate
customer-driven decisions. A command center to manage all
content campaigns, contrivances and sites makes eWIZ easy
to deploy and use.
The Potency of Powerweave
Servicing over 2000 B2B and B2C clients in the U.S. and
UK, Powerweave’s motto of ‘Creating value by Design’
has generated value in terms of competitive advantage, cost
savings and speed to market for its customers. That in part
explains the company’s high growth and customer retention
rate. Rajesh says, “Everything we do is aimed at creating
Pranav Kumar, Founder & CEO
A technopreneur and veteran in marketing and IT industry, Rajesh
brings in a rich experience. He provides the strategic direction to
Powerweave and its subsidiaries.
Varshal Thakore, President
With over 18 years of experience in advertising, graphics designing
andentrepreneurship,Varshalbringsinhisexponentialinsightsinthe
company.
Office:Mumbai, London and Baltimore
Services:MarketingAutomationsolutions,Multichannelcommerce
platforms,Enterprisesystems,e-Merchandizingservices;transaction
processing services
Through its marketing
transmuting solution eWIZ,
Powerweave forayed into
marketing automation
deploying SaaS based
platforms and today serves
over 500 customers globally
utmost value for our customers. As a product company,
we actively foster innovation and invention within a value
framework”.
A manpower of over 700 people with a vigorous commix of
entrepreneurship, experience of over 100 years and execution
skills besides technical expertise have been the driving force
behind Powerweave. With its hasty growth from 15 people
and four clients, to over four million jobs in just 13 years, it
has been a major success story. This company has set up and
operates from a facility of over 40000 sq. ft. in Mumbai.
Powerweave provides a structured skill enhancement
program that consists of coalesced professional courses
offered by third parties, on-the-job mentoring and inhouse soft skills training. The company also conducts
workshops and invite external speakers to interact with
the management teams across a variety of subjects. These
have availed the company to retain 80 percent of the senior
management team for more than seven years.
Moving Ahead
Powerweave is focused on solving key questions that all
digital businesses grapple with – How do you create the
right insights from diverse data sets? How do you convert
those insights into personalized content and engagements
with customers across digital channels? How do you do
this against a backdrop of lack of skillsets and limited
budgets? How to help every company efficaciously use
marketing automation & personalization and humanize
digital engagements? Powerweave’s future product
suites aim to combine automate Predictive Analytics and
Personalization for a B2B e-Commerce that is projected
to reach $1 trillion by 2020.
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November 2015
Legal Process Outsourcing
Ram firmly believes that continuous training
is essential and includes closely monitored working engagements, mentoring from more senior
professionals, and targeted sessions that focus on
issues that are especially pertinent to the clients
they serve. This strong training regimen positions
QuisLex with the requisite knowledge and expertise necessary to meet future challenges and continue to add forward-looking value and strategic
advice.
QuisLex:
Leading LPO Enabling Clients to ‘Do More with Less’
“I
think they’re fantastic and the best. The
thing to emphasize is that with them
there’s lots of value added. It’s easy to
find anyone who can read documents.
The importance is in who can engage
and plan sensibly, and plan efficiently with excellent
quality control”. This client quote from Chambers
Global, which ranks QuisLex as a leading brand in LPO,
is typical of the praise they routinely receive from their
clients.
Backed by highly seasoned veterans with Legal, IT,
and Six Sigma operations backgrounds, Ram Vasudevan (CEO), Sirisha Gummaregula (COO) and Michel
Sahyoun (CTO), QuisLex’s success in a highly competitive global market is predicated on their ability to deliver high-value strategically-relevant services. In what
was once thought of as a commoditized marketplace,
QuisLex has emerged as one of the world’s leading
LPOs delivering solutions that not only reduce cost and
mitigate risk for law firms and corporates, but enhance
quality and allow clients to pursue critical strategic initiatives leveraging QuisLex’s advisory and execution capabilities.
QuisLex was founded
in 2004 on the idea
that legal services can
be delivered more effectively with a scalable, repeatable, wellmanaged process and
a mission statement
that reads simply:
Legal Process Excellence. “It is
not our goal to
be all things
to all people,”
says
Ram,
“But rather to
continue our singular focus on the twin concerns of
quality and dedication to excel-
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November 2015
lence. By focusing exclusively on these goals, we form
true partnerships with our clients and, in doing so, positively impact the practice of law”.
X-Factor
The unrelenting focus to quality and excellence has paid
off. It has resulted in the long-term relationships with
clients that include Am Law 100 and Magic Circle Law
Firms, as well as some of the largest corporations and
financial services firms in the world. Focusing on the
value proposition derived from quality allows QuisLex
and its clients to pursue initiatives of increasing scale
and complexity in litigation and investigation support,
contract lifecycle management, and compliance initiatives
With corporate legal departments and their outside
counsel pressed to continually improve all key metrics
(cost, client (internal and external) satisfaction, process
effectiveness and revenue growth), QuisLex’s innovative
alignment of human capital, process discipline and
technological savvy has uniquely positioned the firm for
continued relevance and growth.
Learning & Growth: Developing Employees
With proven expertise at
the intersection of law,
quality, consulting and information security, the company fields the diverse set
of disciplines and skills
necessary to bringing value-add to the provision
of legal services. The
company rigorously
and continually trains
employees on various areas of the law,
types of engagements,
ethics, confidentiality, sixsigma-based proprietary processes
and technology.
Ram Vasudevan, CEO
Ram has presided over QuisLex’s rapid growth since its inception and
has over 15 years of experience providing high-quality services to his
clients in a variety of settings. Prior to joining QuisLex, Ram spent eight
years advising clients on corporate and M&A transactions with Skadden
Arps and Sidley Austin in New York. Prior to joining Sidley, Ram worked
as a Project Manager for a multi-national consulting company, managing
projects for large financial services clients. Ram received his Master’s in
Law from Columbia University School of Law, his MBA from the Johnson
Graduate School of Management, Cornell University and his Bachelor of
Law from the University of Madras.
Services:
• Litigation and Investigation Managed Document Review and Consulting
• Contract Lifecycle Management and Compliance
• Pre- and Post-M&A Due Diligence
• Open Source License Management
Offices: New York (Headquarter), Chicago, London and India
Achievements:
• Recognized by Chambers and Partners as a Band 1 LPO for 5
consecutive years.
• Winner of the International Association for Contract and Commercial
Management (IACCM) innovation award for Outstanding Service Provider.
• Ranked Top 3 by the New York Law Journal Readers Rankings as both a
Top Managed Document Review Provider (2 consecutive years) and as a
Top Legal Process Outsourcing Provider (3 consecutive years).
• Recognized as one of the “Most Promising Global Outsourcing
Companies” by SiliconIndia magazine.
• CEO, Ram Vasudevan named Legal Business Trailblazer and Pioneer by
the National Law Journal 2013
QuisLex was founded
on the idea that
legal services can
be delivered more
effectively with a
scalable, repeatable,
well-managed process
and a mission statement
“All our employees, whether a legal
professional or a member of the Quality
Management Group, Legal Technology Group, or
internal support services, have significant growth
opportunities and the attendant incentives and
benefits. This has resulted in very low turnover
rates” he adds.
The Future
The LPO industry continues to grow at an
exceptional rate of 35-percent YOY and is
anticipated to be $18 billion year-end 2020. To
meet current anticipated demand, QuisLex
continues to expand its footprint and open
delivery centers in New York & London by this
year end. This follows a 10,000 square foot
expansion of the Hyderabad operations center last
year. “The company’s roadmap has always been
measured, deliberate and responsive to client
demand for services,” ends Ram.
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November 2015
Customer Experience Management
Ramyam Intelligence Lab:
million in order book value, not to mention the
plethora of awards and recognitions. After filing
for patents in India and U.S. in 2012, Ramyam
built solutions and services around the product
to cater diverse verticals.
Delivering ‘Next Best Actions’ For Every Individual Customer
I
n this customer epoch, the
CEM (Customer Experience
Management) industry is on an
unprecedented rise and recent
studies have suggested that engaging
customers by providing continuous
and superior customer experience will
surpass price and product to become
the key differentiator by 2020. Proving
the trajectory of recent study, a recent
research revealed that majority of
customers are willing to pay more for
better customer experience. Today’s
over-informed
customers
expect
organizations to proactively address
their individual needs, wants and
goals. However, most CEM companies
still dwell within a small circle of
website, loyalty, churn and campaign
management type of point solutions.
Ramyam Intelligence Lab, the Bangalore
based ‘Enterprise CEM’ company,
dives deep into the domain to empower
its clients to continuously engage every
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November 2015
individual customer as an asset and not
merely a static number, owing to the
holistic customer base engagement and
experience management capabilities of
its product Enliven CEM®.
Enliven CEM® – Looking Towards an
Upward Rise in Revenue, Customer
Advocacy, Productivity & Loyalty
With the comprehensive profile for
each customer created from three
dimensions namely demographic,
transaction & interaction data, which
may be in structured & unstructured
form, Ramyam guides clients to
streamline their offerings by delivering
the next best actions based on individual
customer’s behaviours and needs while
making the relevant to location and
time context. The integrated enterprise
product integrating with all the
systems at customer’s site, sends these
recommendations and personalizations
directly to business applications and
various touch points to enable clients to
act upon instantly. The overall customer
experience is monitored by a builtin virtual account manager to
cater all customers, even if they
are in millions. Despite having
Big Data as the underlying
technology,
Ramyam
doesn’t act as an
analytics company and
definitely not as another
CRM company.
“We
promote
Customer Delight and
stand by what we say;
we improve customer
loyalty,
advocacy,
productivity and revenue
by automating CEM process across
business processes with reinstated
measures of validation,” explains MV
Balasubrahmanyam (Balu), Founder &
CEO, Ramyam Intelligence Lab. Using
actionable analytics, Ramyam derives
insights, launches actionability across
preferred touch points (SMS, email
or website) and monitors customer’s
reaction for the given actions. Besides
addressing customer’s concerns at
real-time, Enliven CEM® also helps in
making relevant meaningful engagement
decisions by holistic customer profile
building across multiple channels and
multiple attributes.
Predicting the Dawn of Customer Era
While working in a telecom product
company, Balu and Kiran Lakkapragada
(Co-Founder & COO) noticed that the
service providers are spending millions
of doallrs in automating their existing
procesess, but still the end customers
are unhappy about the services and
products. Precisely predicting the
dawn of customer centric era in 2009
itself, the duo built an Enterprise CEM
platform in 24 months, with sheer
focus on measuring and enhancing
customer experience by not sampling
and surveying but with data. Incepted
at a time when this was an unheard
concept with no established player,
convincing clients was a Herculean task
for Ramyam. However, showcasing
Enliven CEM®’s capabilities with pilot
projects and customised prototypes
addressing the specific pain areas of the
customers helped it to not just acquire
top notch customers and channel
partners around the world but also $5
New Mountains to Climb
Ramyam trains its people on diverse attributes
with an in-house Talent management
framework named RILiable, for achieving
customer advocacy, being champion of
colleagues & ambassador of the organization.
MV Balasubrahmanyam, Founder & Chairman
Leveraging28yearsofexperienceinraisinginvestments,strategizingorganizational
growthandexecutingturnkeyprojectsacrossdiverseverticalsandgeographies,Balu
spearheadsRamyam.Hehassuccessfullyabsorbedthreemergers&acquisitions
both at company and product levels.
Offerings:
Product: enliven CEM®built on patent pending technology helps in customer
engagement,personalization,campaigning,solvingshocks&difficulties,addressing
network & service issues and device based cross-sell & up-sell among others.
Verticals: Telecom, Retail, Banking, Travel, Healthcare and Automotive
Offices: Bangalore with channel partners across USA, Middle East, Europe, UK
and Malaysia among others
Clients:Wiproandsomeofitscustomers,USHealthcareandTelecomcustomers
throughanotherbigSystemIntegrator,MarqueeOnlineGrocery,Ticketing,Medical
and Fashion e-Commerce companies in India.
Achievements:
• Nasscom lists Ramyam in many areas like Enterprise BI, CustomerAnalytics and
CustomerLifecycleManagement,intheir“IndianAnalyticsProductsReport”released
during October. 2015.
• Forrester rated Ramyam as ‘Hot Emerging Indian Business Technology Vendors
To Watch In 2015’
• In 2014, enliven CEM® has moved from ‘Dark horse’ to ‘Exemplars’ as per
NASSCOM and Frost & Sullivan in their third series of Product Excellence Matrix
(PEM)
• In 2014, Ramyam got recognized as Research Lab by Ministry of Science and
Technology, Govt of India
• In 2013, Deloitte poised enliven CEM® as an emerging trend in its BPM 2020 report
• Official Partner of 8th Loyalty Summit 2015and many more
Ramyam guides clients to
streamline their offerings
by delivering the next best
actions based on individual
customer’s behaviours and
needs while making the
relevant to location and
time context
They obtain technical trainings on the current
and futuristic areas they are working on. With
clear cut organizational levels, engineers grow
into architects and managers further getting
trained to grow into executive levels. The
company that anticipates swelling its headcount
from 80 to 150 within next 18 months also
has set out a target to reach a revenue of $10
million in next one year and $30 million in two
years. Although Ramyam already has channel
partners in numerous countries including U.S.,
Singapore, Belgium, Malaysia, England, Italy,
Slovenia, South Africa, UAE and Philippines
among others, it aims to open its offices in
U.S. in next six months and in Middle East,
Singapore & Europe in the juncture. Ramyam
plans to take a bold new step in the areas of data
monetization, Actionability as a Service and
IoT based customer engagement to facilitate its
clients to understand and serve their customers
much more effectively.
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November 2015
Telecommunications
RouteSms:
Relishing Leadership in Messaging Arena with an Early
Mover Advantage
U
nsurprisingly, the messaging solutions domain
is expected to grow in leaps and bounds at a 400
percent rate; thanks to skyrocketing usage of
phones, RBI mandating the acknowledgement
of every transaction with SMS and the facility of tracking
e-Commerce logistics via messages. As this rise has been
paving the way for umpteen of innovations, RouteSms Solutions Limited, a pioneering mobile messaging & voice API
company is standing tall even amongst today’s new wave of
ingenious players. Being an international company denizing
in this field since 2004, this Mumbai headquartered company has chiselled exceptional capacities and technologies that
other Indian players can’t even dream of.
Even in global podium, RouteSms has carved a stage
for itself by providing high-quality, low-cost solutions in
faster turnaround time; with awards & recognitions akin to
‘GoldenEagle International Award for Prestige & Quality
Europe-2010’ speaking for it. RouteSms has dedicated a
35 people strong team just for support that helps it to pull
off a splendid 30 minutes turnaround time (which typically
takes about 2 days). With SMSC, the most reliable enterprise
messaging delivery platform built on industry-proven
hardware & software, RouteSms can easily deliver 99.9
percent uptime. Being the only GSMA certified company in
Asia, this open connectivity solutions provider has connected
over 110 operators directly and has hosted SMSC in seven
countries thus far.
Inimitable Solutions & Services
Messaging domain is a costly affair that requires operators
to host a server, recruit support and achieve 99.99 percent
uptime. RouteSms levels the playing field for small A2P
SMS operators by offering SMSC as a Service in a revenue
sharing model on monthly basis. This cloud-based messaging
platform allows any operator to directly offer SMSC
messaging services to enterprises/aggregators/resellers
without investing a single penny. RouteSms manages their
entire messaging infrastructure by hosting its own servers,
technical & support teams. The company’s SMS Firewall
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November 2015
With SMSC, the most
reliable enterprise
messaging delivery
solutions repairs enterprises’ revenue leak & enhances their
customer’s experience by monitoring, controlling & filtering
the ample amount of SMSs sent to various destinations based
on defined keywords, rules, subscriber identity & location;
thus safeguards operators against SMS fraud and spamming.
RouteSms’ enterprise messaging solution renders
API connectivity to enterprises, where it aggregates
their messages (booking alerts or one time password
authentications) on its platform using multiple direct
connections and communicates them to clients’ end users.
The company has also pioneered HLR Lookup system that
facilitates enterprises to save cost by verifying and weeding
out invalid/inexistent mobile numbers from their database.
The company’s SMS Hubbing solution redefines the
international mobile interoperability by implementing hubs
to intermediate SMS traffic. RouteSms’ dedicated SMSC
hosted worldwide helps mobile operators & MVNOs to
achieve broad international SMS coverage without managing
expensive & complex bi-lateral agreements. The company
has recently signed a million dollar deal with BSNL India
to terminate their international (UAE, U.K. or Europe)
messages via RouteSms’ hub. Likewise, with e-Governance,
RouteSms’ overarching Voice Portal endows farmers with
voice-based value added services.
The Inspiring Rise
The company that today can boast of 17,000 customers, 730
resellers, 300 employees across India, UK, UAE, Canada,
Nigeria & Singapore along with Rs.250 crore in revenue,
instigated its journey as a two people team – Rajdip Gupta
(Co-Founder & CEO) and Sandip Gupta (Founder & MD).
Having learned the ins and outs of telecom industry over
eight years, Rajdip precisely predicted the colossal potential
awaiting in the messaging industry (then under-explored)
and left his lucrative job in UK to catch the lightening in a
bottle with his brother Sandip. Unable to afford even a hole
in the wall office, Rajdip worked from home. His profound
domain expertise made the challenge of proffering cost-
platform built on
industry-proven
hardware & software,
RouteSms can easily
deliver 99.9 percent
uptime
Sandip Gupta, Founder & MD
Rajdip Gupta, Co-Founder & CEO
Sandip Gupta, Founder & MD
A Chartered Accountant and SAP certified consultant, this financial specialist
is spearheading RouteSms’ business towards success. With extensive
experience of over 18 years,Sandip brings in a unique blend of domain &
technical skills that brings solutions alive.
Rajdip Gupta, Co-Founder & CEO
Rajdip is one of the few early mobile & telecom enthusiasts, who pioneered
in exploration and implementation of handled device application in late 90s.
With vast technical knowledge and management skills earned over 16 years,
he is monitoring and managing RouteSms’ entire global growth.
Offices: Mumbai (Headquarter), Pune, Delhi, Hyderabad, UK, UAE,
Nigeria, and Congo
Clients: AIR, BSNL, ICICI, SBI, Bank of Maharashtra, Allahabad Bank,
Punjab & Sindh Bank, Rocket Internet, We Chat, Facebook, Skype, WhatsApp,
and Viber amongst others
Services: SMS Hubbing, SMSC Solutions, SMS Firewall, Cloud SMSC
Platform, Wholesale SMS, SMPP Platform, Voice Solutions and HLR Solutions
effective solutions to international market
while maintaining technological superiority
actually enjoyable. This unique capability not
only endowed RouteSms with an impressive
revenue of Rs.1 crore within its very first year,
but also facilitated it to grow at a whopping
200 percent year-on-year rate in revenue &
HR.
Strongly believing that monotony kills
innovation, RouteSms organizes an annual
vacation, which brings its highly-motivated
team closer. By 2016, the company anticipates
strengthening its employee portfolio with
100 more people and rolling out offices in 15
more countries including Ghana, Philippines,
Australia, France, U.S. and Congo among
others to capture customers across diverse
markets worldwide. Geared up to become an
IPO within next July, RouteSms is currently
keen on innovating more operator based
solutions with newer technologies, but with
unwavering focus on telecom. Given its past
accolades and the company’s current strong
hold in the market, it is only a matter of time
that RouteSms will emerge into industry’s top
most player.
siliconindia
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November 2015
Information Management Consulting
Saksoft:
One-Stop-Shop for All Information Management Needs
S
aksoft, an Information Management specialist,
inherited the trait of ‘take nerve-racking
ordeals and beat them’ from its founder Aditya
Krishna. One such instance follows when one
of world’s largest financial institutions needed
the best-in-class IM (Information Management) solution
that can integrate information from 42 different countries
that have multiple Card products & currencies, hold &
process a 20 million card base and provide MIS within
fourhours from the time of receipt of the feeds. They
needed 24x7 availability of MIS with peel-the-onion
features, web-enabled report generation & dissemination
and an application system that is scalable, flexible and
adaptable for multiple countries. Saksoft took up the
challenge. After meticulous study of the existing system
functionalities and a series of meetings with diverse
business managers and technical teams of the card center,
Saksoft designed and developed the solution within six
months and played an important role in implementing it
across 42 countries. It dramatically reduced the ‘wait’
for key information and brought standardization across
countries. The senior management and business can now
wield the power of a lot of key information covering
various performance metrics with drill downs across
geographies, time and products.
IM Assessment & Strategy Definition
Having unanimously accepted that IMis imperative
to stay competitive, organizations today reserve
hefty budget towards it. However, puzzled by the
advent of numerous disruptive opensource and SaaS
IM tools, today’s smarter CIOs who scrupulously
analyse RoI& TCO, defer the purchase. Being the
only company encompassing the complete spectrum of
IM services&solutions,Saksoft enables these CIOs to
make the right choice based on their requirements and
budget through its prominent service – IM Assessment
& Strategy Definition. “We explain to the customers
what stage in the IM lifecycle are they in, where they
need to be and the course of journey they need to pursue
to reach the final destination,” explains Aditya Krishna,
Managing Director, Saksoft.
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November 2015
Unlike larger enterprises having IM services as just
another cog in their wheel, Saksoft offers best-in-class
services around consultation (IM strategy & roadmap
definition), data organization (data cleansing, data quality
& data warehousing), visualization (score cards & dash
boards) and the analytics layout. Besides developing
Aditya Krishna, Founder & MD
Enriched with over 25 years of experience in BFSI,
Aditya orchestrates the business development efforts
in Saksoft and spearheads its growth across domains
and geographies. He was part of the four member
team that established Citibank's Credit Card business
in India and was also instrumental in developing the
in-house software to run credit card operations. .
Services:
End-to-End Information management, Application
Services and Software Testing
Offices: Chennai, Noida and Mumbai, Singapore,
London, Manchester, Paris, Chicago, Pennsylvania,
and New Jersey
Verticals: Cards & payments, manufacturing, retail,
and public sector/education
and implementing IM capabilities,
testing, application development
and
resource
augmentation,
the company also supports the
ongoing use and exploitation
of the delivered solution with
training and managed services.
instance, if a trainer is conducting
training in Manchester, utilizing
Saksoft’s
Global
Training
Calendar, any employee interested
in that training can login from
anywhere to learn that.
Sky is the Limit
At Saksoft, values are not just a
poster decorating the wall, but
it is something everyone deeply
believes in. Keeping customers
as its top priority, the company
always performs what is right for
customers and their business, with
an unfaltering eye on strong ethics
and high quality. Saksoft also
enables shareholders to realize fair
return by experimenting with new
ideas, making a sound profit and
keeping reserves for adverse times.
Saksoft respects and recognizes
the merits of all of its 750
employees with frequent awards
and endows them with a sense of
job security, fair compensation
and equal opportunity. This has
facilitated the company to create
a work culture where its people
are committed to Saksoft. The
company doesn’t believe in
layers or bureaucracy.
Sky is the limit
of
growth
for
Saksofters. Focusing
on
individual
employees, part of
the organization
follows a six
month
appraisal
system,
where
Saksofters
get
an
opportunity
to explore and
reach vertical and horizontal
growth opportunities. Saksoft
invests hefty money, effort
and planning on training. For
Unlike larger
enterprises having
IM services as just
another cog in their
wheel, Saksoft offers
best-in-class services
around consultation,
data organization,
visualization and the
analytics layout
Growing Remarkably as a Team
Incorporated in 1999 in Chennai,
Saksoft has been growing
organically and inorganically
across the globe including U.S.,
UK, Paris and Singapore by
materializing its vision, ‘Make
customers successful and create
long-term relationship with these
successful customers’. This niche
player has also been recognized by
prestigious bodies such as Gartner,
who has positioned it as one of the
leading providers of IM in BI. In
a press release regarding Saksoft’s
impressive 20 percent growth
(PBT FY 2014-15 at Rs.22.70
crores) during Q4-2015, Aditya
remarks, “Whilst the year behind
was challenging, the continuous
thrust towards the global delivery
model is being welcomed by our
customers and they are able to see
value in the same”.
The management team strongly believes in the organization and
the goals they have set for themselves. Not only they shine in their
own functional areas, but also as
a team, they move towards the
direction that acceleratesSaksoft’s growth.
“This keeps us together and motivated and helps us to
keep our teams on their
toes and usher everyone
towards the common
goal,” proclaims Aditya.
The company aims to
magnify its impressive growth rate,
while also ensuring that every
client, employee and stakeholder is in alignment towards that
growth.
siliconindia
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November 2015
IT Staffing
SiE Brains:
Engineering IT Staffing through Consistent Technical Expertise
T
here is a huge shift in the business process
of organizations as the focus has shifted
from sundry activities like hiring to more
on core business functionalities. They rather
prefer to outsource these sundry tasks to experts, thus infusing new life into the almost sublimed
outsourcing business. And if technology is the fuel of
the business, then there is usually a no compromise attitude when it comes to sourcing their professional. But
most of the staffing companies source people just to get
their remuneration undermining the quality required in
a categorical role. Here comes, SiE Brains which not
only suffices the clients’ needs cosseting 3P Framework
– People, Partner and Purpose, but also comprehends
the desiderata of the right post utilizing an extensive
database through rigorous cull process.
sufficing the aspirations of both. Availing Permanent,
Contract, and Payroll staffing, along with Information
& Enterprise Content Management, Business
Intelligence Development, System Integration, and
CRM & ERP, this elevator for professional prosperity
homes a state-of-the-art in-house database which
carries multiple skills and experience ranging across
sundry domains. SiE’s wide range of network across the
industry through its specially trained team of resource
oriented efficient head hunters distributes the aptitudes
that narrow the timeframe of distribution, benefiting
both the parties. Sancho integrates, “We believe in
partnering with our client and work in collaboration,
which helps us understand the partner needs better and
serve them better. We’re the firm that connects career
and professionals together”.
The Impeccable Match Maker for IT
Delivering Eminent IT Brains
Incorporated in 2011 in Bangalore by Sancho Thomas
(Founder & CEO) – a seasoned veteran in recruitment,
SiE Brains is a division of ‘A Gracetec Enterprise’.
Taking the opportunity of 37 percent employable
graduates in India, this company believes in Consistency
– Customer-Journey, Emotional, and Communication
through empowering customers. Sancho reminisces,
“The new era brought a phenomenon – Customer
Empowerment. SiE Brains is situated as the best SME
in Client Contentment for Recruitment Services in
Professional Services sector. We’re kenned for going
above and beyond to satiate the customers and our secret
ingredient to making customers ecstatic is Consistency.
We advocate a unique coalescence of technology and
good archaic strenuous exertion hiring process
pooled with a sophisticated database to identify
prospective and talented aspirants”.
Matching people with partners’ needs
through required skill-set, key role – which
the position is expected to play, and the
work environment – which should match the
candidates’ prospect with the company’s,
SiE always has a win-win situation as based
on these criteria, candidates are selected, thus
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November 2015
quality distribution, which eventually earned it reiterate
business from clients and reference to new ones. Housing
innovation that benefits the partner, and continuous improvement that strives for making day-to-day activities
better every day, SiE Brains has emerged as a flat organizational structure that will help the company maintain a
vibrant, energetic and incentivized work-culture. Sancho
integrates, “Also, our focus is on developing more technical recruiters by training them on sundry technical and
soft skills. We withal have a detailed capability building
plan for each employee based on their SWOT and skill
We’re kenned for
going above and
beyond to satiate
the customers and
our secret ingredient to making customers ecstatic is
Consistency
will analysis, which eventually avails them to outclass
in IT-Staffing”. Working with the Fortune 100 companies, this company has been awarded the ‘Best SME in
Client Satisfaction for Recruitment Services’ by Karnataka Small and Medium Business Owners Association.
Amidst great dearth in hiring executive level staffs in
India, SiE has been on top with its consistent, timely and
Prospecting the Effulgent IT Future
Sancho Thomas, Founder & CEO
A veteran in staffing and recruiting, Thomas has decades of
experience in the field. His expertise and visions in IT have staffed
manystartupsandindustrygiants.Incorporatingin2011,heisnow
heading SiE Brains.
Office: Bangalore, Cochin & Chennai
Clients:AcatalogueofFortune100companiesthathavecreated
history in their respective domains
Services: Information & Enterprise Content Management,
Business Intelligence, Enterprise, Performance Management &
Analytics IT, Development and Systems Integration, CRM & ERP,
and IT Sales Project Services
The ever growing IT market was though stalled in 2008
due to an ecumenical recession, but it again commenced
to flourish through innovative startups and their products. As the world is witnessing a major tide of startups
coming in through the hands of IoT, Mobility, Cloud
and Big Data, IT industry is growing at a steady pace.
SiE Brains has invested in the IT opportunity of India
and world having a sturdy backend team which has
grown from just two to 68. SiE’s fantastic showcasing
of employing 1022 candidates in the last financial year
is just a fair example. With capacious plans to go global,
making presence in U.S., Middle East, and Singapore,
SiE wants to empanel new assignments from startups
and various IT clients catering to global IT sector. The
never ending saga of IT will touch millions of people
and their lives in the coming years, and perhaps staffing
is the last piece of jigsaw puzzle that SiE Brains is addressing brilliantly.
siliconindia
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November 2015
Web & Mobile Technologies
SNSEpro:
Riding the Web & Mobile Technologies with Technical Mastery
T
he mystical enchantments of mobile and web
technology have been taking the businesses
ahead since last decade. But poor-navigation,
slow load time, intricate checkout system and
ineffective UI have been the reasons for loss of $24
billion in revenue each year for retailers in the U.S.
alone. Though the inventor of world-wide-web (www)
Tim Berners-Lee long ago claimed, “The Mobile Web
Initiative is consequential. Information must be made
seamlessly available on any device,” this very general
reflection which is now transforming from ‘Clicks’ to
‘Scrolls’, is the backbone of any business today. But
under sheer competition and running after time, it has
lost its credibility.
With an amalgamation of conceptions of the Iron
Man (Mechanic) & Mahatma Gandhi (the Social
Engineer), a serial entrepreneur, technology veteran,
and Rashtriya Rattan Award Winner, Arul Michael
(Founder & CEO) incorporated SNSEpro (S-Social,
N-Network, S-Service & E-Engine) in 2007 utilizing
constant innovations and technology purgation to apply
the mechanism in betterment of the society through
better and uninterrupted technology. Arul and his
team want to fixate on the thinness of a mobile client,
especially its user-interactions through a light-weight
model. This organization’s approach in eliminating the
negative factors in an app that leads to poor rating will
lead to a facile checkout system, better navigation and
eventually will additionally avail in reducing the loss.
The Unsung Heroes of Social-Mobile-Web Solutions
Thane headquartered SNSEpro chartered into Web &
Mobile Technology spectrum with a vision to provide
a compact Social Networking Service Engine and
delectate of designing & development performance
to minimize implementation gap through more
expeditious development services utilizing cuttingedge technologies. With a glut of offerings in the
basket, this company avails API Integration, Advance
Web Application Development, Mobile Application
Development, Social Media Marketing, and Custom
Social Network Development.
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November 2015
Arul Michael, CEO
A serial entrepreneur, and Rashtriya Rattan Award & Young
Entrepreneur winner, Arul is renowned for identifying the
uncharted opportunities in new products, market and channels.
With his vast experience and unprecedented leadership quality,
Arul is now heading SNSEpro.
Prajakta Shrouti, CVO
With over ten years of experience in operations, development,
consulting service and project management, Prajakta is now
leading the development team. Taking pride in delivering highquality work, she has unparalleled convictions that of making
things better.
Devendra Sawant, COO
Devendra’s 15 plus years of experience in market giants has
made him work outside his boundaries of job description,instead
of expecting recognition or compensation he always strives
ahead in his work.
Office: Thane, Maharashtra
Clients: Microsoft, LinkedIn, Samsung, Vodafone, Blackberry
and Australia.com
Services: Custom Social Network Development, Mobile
Application Development, Social E-commerce Development,
Advance Web Application Development, API Integration, Social
Media Marketing
But the excellence would not have been possible for
a company that forayed just eight years ago if they did
not have a deviant team which availed Arul and SNSEpro
to head in the right direction with consummating rational
milestones. The orchestrators abaft the scene – Omkar,
Ankita, Beskin, Nilkanth, Esha, and Ramakant along
with Prajakta, Hardik and Devendra have contrived
With a glut of offerings in the
basket, this company avails
API Integration, Advance Web
Application Development, Mobile
Application Development, Social
Media Marketing, and Custom
Social Network Development
this company a prosperous one by enabling things
to transpire. Arul explicates, “I’m fortuitous to have
such an exceptional team. Our CVO, Prajakta has
unparalleled convictions that things can always be
preponderant. She is disposed to speak up when others
are not. She has a unique perspective in our company.
She is passionate about creating the best technology
for our clients to be successful. Devendra, our COO
works outside his boundaries of job descriptions.
I’ve never heard him saying, ‘That’s not in my job
description’.While being energetic, people oriented
and honest, Deva is an integral part of owning our
success and he’s passionate about forward progress.
As a bellwether I can only bring incipient expertise to
offer more expeditious development services utilizing
latest technologies, but my team’s collaborative effort
has availed me heading in the right direction”.
SNSEpro wants to take minute but steady steps
to achieve the milestones through growth in quality
and customer gratification. Arul integrates, “A key
business goal would be to find more ways to give
back to my team. I optate to ascertain everyone’s life
is pulchritudinous as many have contributed selflessly
for the company’s prosperity”.
Canvassing the Ultimate Prize
There’s a major shift from cost-effective, expeditious
solutions to plenary customized development. A
survey has reported that 52 percent of respondents
would strive towards a custom developed app over
an app developed on boxed platform. Riding with the
social and mobile wave, SNSEpro’s exceptional team
is engaged in development of a Cloud-based server app
and also upgrading the MBaaS (Mobile Backend-as-aService) to integrate APIs micro services across mobile
and web. SNSEpros’ technological supremacy through
PHP, Node.js, Angular.js, Yii, GO, and Database has
cemented the path for many companies to follow.
With the never ending desideratum of going mobile,
businesses are taking big steps in securing a mobile
future. This web & mobile tsunami will not only take
those companies ahead, additionally it will originate
an abrupt competition for survival. With the prosperity
rate, SNSEpro’s incomparable dedicated team with
their technical expertise is making audacious moves
in securing the future. As long as Arul and this team
are behind the wheels, SNSEpro has a long way to sail
leading every obstacle behind.
siliconindia
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November 2015
Mobile VAS
Spice Digital:
Serving the Underserved Demography with Innovation as Heart
T
he mobile financial industry is set to undergo a
dramatic transformation in the next two years.
Though the voice-centric Indian network is inching
towards Data, only 20 percent of our population
has access to smartphones, internet and 3G services. Bridging
this digital gap with path-breaking solutions is Spice Digital
Limited (SDL), a leading Value Added Services (VAS)
provider, who has been thriving on innovation since 2000, when
mobile was a sunrise industry. For instance, Spice Digital’s
path breaking service for mobile banking for India’s largest
bank – SBI, since 2010, paved the way for NPCI to do similar
for all banks on *99# utility allowing any consumer to access
mobile banking via any mobile device was unveiled by our PM
in 2014. Through another great utility service for Railways has
been able to offer best in class customer information system on
139 (voice) but more importantly on text (SMS 139 and USSD
*139#) powered by Spice Digital, leading to a huge uptake of
over 400 Million transactions till date.
First to launch mobile ticketing on simple SMS on 139 was
also well received by masses, given large section of society
can’t access internet SDL has put up over 10,000 internet
kiosk in the rural market to not only generate that many job
opportunities but also great savings for people wanting to do
simple stuff like booking Railway tickets, recharge & utility
payments. It was a nightmare for many to give up on the day’s
wages, travel to a city and spend whole day queuing up and
many times ending up paying touts. All that is over! Your
neighbourhood store now allows for all this in minutes at
minimal service fee.
Being the driving force behind SDL’s industry-leading
Endowing Telecom Operators with a Competitive Edge
Solutions for Mobile Operators, Enterprise Solutions
Intended to “Thrive on Innovation” in the booming cellphone
industry, SDL was born as Cellebrum (Cellphone + Cerebrum
- brain) with the vision to help telecom providers to acquire
customers via offering VAS. Being a subsidiary of Spice
Group, it became Spice Digital in 2008 for branding purposes.
Constantly evolving in the past 14 years, the Noida-based
company endows the operators with a competitive edge by
helping them deliver innovative VAS solutions for their endcustomers to use their phone more.
Bringing many innovations like Music on Mobile (Mobile
Radio), Mirchi on Mobile (Radio Mirchi), BGM (Back ground
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November 2015
Saket Agarwal, Global CEO – Services
position, Saket adeptly orchestrates new partnerships
& strategies, stays involved in product design lifecycle
and inspires teams; owing to his sharp business
acumen, quiet leadership, people friendly attitude, 20
years of hands-on experience in telecom industry and
evolved perspective.
Geographical Presence: With offices in Noida
(Headquarter), Parwanoo, Kolkata, Punjab, Mumbai &
Dehradun, Spice Digital caters to customers across
30 countries including UAE, Vietnam, Afghanistan,
Ethiopia, Indonesia and Philippines among others
Offerings: Mobile Value Added Services &Technology
(SMS, Voice, Cloud & Healthcare), Mobile Advertising
and Retail Solutions (Travel Solutions, Utility Payments,
Domestic Money Transfer, Online Prasad, Spice Haat:
India’s First Assisted e-Commerce Platform & Mobile/
DTH Recharge)
Clients: Airtel, BSNL, etisalat, Nepal Telecom,
Tata Docomo, IBM, KPMG, SAP, SBI, LG, Videocon
d2h, Apollo Munich, Hero Honda, Titan, Yahoo and
Government of India among numerous other.
music during call), Live feed from
religious shrines on mobile to name a
few in the early days. SDL has delivered
various product and services over IVR,
SMS, USSD, WAP & App with over 50+
operators across 30 countries worldwide
& over 40 Enterprises.
In the ever evolving VAS arena, SDL
has chosen to provide mobile utility
solutions to the telecom operators that
enable them to maximize their Average
Revenue Per User (ARPU) and reduce the
cost. For large operators akin to Airtel,
Idea and Vodafone with huge customer
base, managing customers individually
with a large team of customer care
executives is extremely expensive
and nearly impossible. But impossible
is what SDL excels in. For example,
the company empowers Vodafone to
offer a service, where customers can
do self-service, while SDL manages
around eight crore transactions for them
everyday via USSD; thereby reducing
customer care cost by hundreds of crores
every year. SDL has an innovative
roadmap empowering Self-service over
Mobile Apps and Social Media networks
for next-gen users.“Using big data
analytics, our campaign management
products shift through tons of data for
various services offered by cell phones
to help our operators acquire customers
for their 3G and 4G services. Unique
offerings of iPEN, intelligent Post
Event Notification, based on predictive
analytics approach of recommending
Next Best Action to customers, eases
product discovery for the customer based
on individualistic needs besides creating
new opportunities for brand promotions
and mobile advertising.
Intended to
“Thrive on
Innovation” in
the booming
cellphone
industry, SDL
was born as
Cellebrum
Having secured the prepaid instrument
license from RBI in April 2015, we have
launched SpiceMudra, Mobile Wallet
services,” says Saket Agarwal, Global
CEO – Services, SDL. Entire focus for
the company remains the “serving the
underserved” and accordingly DMT
services have been launched under
Spice Mudra, helping the cause of the
migrants within India. “Pleased to share
that with competitive advantage of the
most advanced technology & our counter
presence, we have surpassed the 500
Million worth on transaction in the month
of October15,” adds Saket.
Work Hard, Party Harder
On contrary to common perception,
besides fair compensation people also
need job satisfaction, power, freedom
& enrichment of knowledge in multiple
technologies & domains. Heedfully
quenching all these thirsts has aided SDL
to maintain an excellent retention rate,
where over 20 percent of the SDLites are
with the organization for more than five
years. Dwelling in a specialized cuttingedge technology domain, SDL conducts
weekly knowledge sharing sessions and
frequent job rotations to help SDLites
learn required competencies in every
function.
Out with Old, In with New
The company that plans to replicate its
existence in more geographies also aims
to keep innovate products that are relevant
for tomorrow’s market and discard the
offerings that has lost their relevance.
Realizing it can’t produce everything itself,
SDL periodically invests on enterprising
teams that are capable of making
exceptional products. Last year SDL
has invested in three such opportunities.
Having reached the apex, SDL will keep
pioneering much yearned solutions to
bridge the digital gap and do everything
possible to not vacate the podium.
siliconindia
|91|
November 2015
Infrastructure
Srei BNP Paribas:
The Pacesetter of Infrastructure Equipment Finance and
Product Innovation
S
rei started its journey more than 25 years ago
with a dream to build the country's infrastructure.
Better roads, more ports, uninterrupted power
supply and rural development were critical for
India's economic growth and welfare of its citizens. The
government did not have sufficient funds to finance
the infrastructure development and the need for private
investment in this space was more severe than ever.
The journey began in a rather difficult and
challenging environment. India was still a closedeconomy and quality investments in infrastructure
projects were unheard of. With Srei's incorporation, the
wheel that never witnessed a movement started spinning.
The introduction of Srei's pioneering equipment finance
and rental services offered the industry a much needed
boost. Following India's open-economy policy, the
infrastructure market flourished and Srei led the way for
other players in the market.
Creating Innovative Paths
Devendra Kumar Vyas, CEO
MDevendra Kumar Vyas is a qualified Chartered
Accountant and has been with Srei with more than 17
years. He spearheads Srei BNP Paribas and has been
associated with the JVfrom the beginning. Before joining
Srei, he was one of the partners of the G.P. Agarwal and
Company.His leadership traits, experience, process
orientation and extraordinary vision, have propelled Srei's
glory.
Services:
Infrastructure Equipment Finance, IT Equipment Finance,
Healthcare Equipment Finance, Rural Equipment Finance,
Used Equipment Finance
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November 2015
Under the leadership of Hemant Kanoria and Sunil
Kanoria Srei undertook the daunting task of contributing
to India's infrastructure development. Srei formed a joint
venture with BNP Paribas Lease Group in 2008 to create
Srei Equipment Finance Limited (popularly known as
Srei BNP Paribas), which quickly became the market
bellwether in India. Devendra Kumar Vyas became the
CEO of Srei BNP Paribas and transformed the market
with his strenuous exertion and vision.
The joint venture led to improved efficiency in
processes, risk management practices and aided entry
into new equipment business verticals. SREI now
offers a range of financial products for construction
and mining, information technology, healthcare and
farmequipment. The company has also started financing
pre-owned equipment.
One of SREI initiatives 'Paison Ki Nilami', an
auction predicated on the lowest interest bidder to get
financebecame very popular and transmuted the entire
game. Vyas explicates, "We not only protected our
market share, but were also able to cushion our people,
manufacturers, and additionally our customers. In one
evening of auction of financing the equipment, we were
able to facilitate the sales of 100pieces of equipment to
the customers who used to come and bid for the financing
and buy the equipment."
The company follows two-step business approach:
Asset-centric approach, where SREI partners with
original equipment manufacturers
to provide equipment to the first
time users, small fleet owner
and
midsized
contractors
usingdedicated dealer-relationship
manager, and Customer-centric
approach, where SREIunderstands
the customer’slarge project-needs
and then assists them with the
project centric solution; here Srei
takes a risk call on the project
too along with the assets. Along
with this, SREI has created a
unique model of Entrepreneurial
Partnerships; Srei Entrepreneurial
Partners (SEPs). SEPs are small or
medium scale entrepreneurs who
source and collect for SREI and
thus availthe entire platform of
the equipment financing business.
These SEPs are dedicated to SREI
and culturally they are similar to an
employee within the organisation.
They also share SREI’s gains like
any other stakeholder.
Creating Entrepreneurs
While most of the companies follow
open, red-tape or an employee
oriented work-culture, SREI has
adopted a unique entrepreneurial
work-culture so that the team can
understand an entrepreneur's pain in
handling the infrastructure business
and can address the exact quandary.
Vyas
says,
"We
believe
in
entrepreneurship.
In
our
organisation, we don't have sales
manager or collection manager
because we believe that we are into
a business which is to be managed
by the values of entrepreneurship
and all our people and distributors
are aligned to this ethos. So if any of
our colleaguesisgiving equipment
to the customer, then heshould
knowthe profitability, collection
status, disbursement status, and
what is the stress building in the
portfolio. He should also know the
equipment cash flows and be able to
guide the customer in deployment,
usage, maintenance and exit. That
way, he should be able to manage
portfolio developed and also have
complete ownership towards it
from a commercial perspective."
Apart from aligning with the
entrepreneurs, this unicorn-club
member also follows innovation
through hard-work, smart work,
and performance driven approach
while maintaining transparency.
To train the incipient-joinees,
SREI has developed an institution
designated as LeaD Srei (LeaD Leadership and Entrepreneurship
Development).
LeaD
Srei
identifiespotential
in
people
within the team through several
tests and programs. Additionally,
it engenders part-time training
for them, both functional and
behavioral. At the terminus of the
SREI has
adopted a unique
entrepreneurial
work-culture so
that the team can
understand an
entrepreneur's
pain in handling
the infrastructure
business and can
address the exact
quandary
program, trainees are rewarded with
certificates. Besides leadership
training, SREI also has technical
training that everyone is a part of.
Additionally LeaD Srei has
also partnered with Indian School
of Business to enable the senior
management with program on
Innovation and other important
EDPs.
Prospecting New Horizons
Indian infrastructure industry,
which is elevating with thousands
of projects coming through
governmental support, is the most
expeditious growing market after
China. With offices in more than
86locations and a nationwide reach
SREIhas demonstrated its strength
surviving through two of the most
challenging economic slowdowns
and multiple market cycles.
The year-on-year growth in its
profitability is a testimony to this.
SREI has been serving the
nation orchestratinggrowth in the
Infra, IT, healthcare, farm and preowned equipment finance space.
Vyas culminates, "There is no need
to go to another country when India
itself is an immense opportunity.
We will perpetuate to grow in the
Infraequipment space, and also
grow rapidly in financing of IT,
Medical, Farm and Pre-Owned
equipment."
SREIis amongst the very few to
join the unicorn-club from the City
of Joy. Srei's receiving awards from
a reputed publication for being the
most expeditious growing company
and from a giant manufacturer for
being the best financing company
are just feathers to its cap. With
the speed it has grown and the
milestones it has crossed, Srei has
an effulgent future in prospect to
shape and make India proud.
siliconindia
|97|
November 2015
Financial Software Products
SysArc:
Armed with Arsenals to Conquer BFSI Realm
“E
xperience is not what happens to a man;
it is what a man does with what happens
to him,” said Aldous Huxley. This is
what Sundar Garg did. He poured in
his years of experience working the
financial software industry to give birth to his own brain child
SysArc. His bundle of experience as management consultant
in large IT initiatives and partner’s technology management
experience in leading U.S. financial software companies planted
the entrepreneurial seed in Sundar that led to the formation
of SysArc Infomatix Pvt. Ltd. in 1997. Today, the company
is nichely focused on the financial industry and armed with a
suite of BFSI solutions, which established the company as an
undisputed leader in lending automation
Building the Triumph
Way back in early 1990s when mainframe gave way to
departmental, client-server solutions, the writings were on
the wall for the eventual outbreak of IT at the hands of the
individual users. On the way, IT witnessed a new generation of
its use with Internet. But due to lack of foresight of its possible
use, no one fathomed its eventual and ubiquitous presence that
it holds today. This is when Sundar decided to invest in software
development to create internet enabled solutions in his chosen
niche of lending when the financial software industry was
challenged to keep up with the dynamics of the lending.
In the domestic arena, lenders are faced with sizeable
non-performing assets and the average time to process loan
applications were too long, denying funds to borrowers when
they needed the most thus forcing several borrowers to seek
funds from private funders belonging to unorganized sectors.
However, with the domestic landscape changing rapidly,
borrowers are now ‘calling the shots’ forcing bankers to go
service centric. Financial line of business is pushed to adopt
the ‘Point of Sales’ concept that are prevalent in the consumer
industry and bankers are required to go wherever the business
is, hence in dire need of dynamic automated tools to reach their
goals. The lenders are now challenged to reach out and process
loan application at the borrowers’ location where availability
of clean and sustained internet services, especially in the
rural areas, are not guaranteed. Thus the natural progression
of software applications towards mobility became a necessity.
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November 2015
Sundar Garg, President & CEO
Sundar holds extensive experience in some of the
world’s largest organizations including KPMG Peat
Marwick, Deloitte Consulting Group and Unisys. His
vision has made the company continuously successful
even during recession.
Today, traditional bankers are forced to cope up with creative
lending, most of it happens over internet.
SysArc has developed world class banking solutions
with its industry strength and experience in the BFSI sector
(the management comes with over 120 man-years of SysArc
experience). These solutions are primarily focused on effective
implementation of business process, cutting down on operating
expenses, reducing processing time and increasing customer
satisfaction multifold. “We don’t simply produce software. We
craft innovative solutions that allow the customers to outperform
their competition,” explains Sundar, President & Co-Founder,
SysArc.
In pursuit of this, the company has unleashed a generation
of solutions akin to LENDperfect (comprehensive system to
handle entire suite of lending automation process), FUNDperfect
(unique solution for merchant funding business), and several
others. While each of these solutions are developed using
industry standard technologies and best practices to ensure the
data integrity and consistency, the products are developed using
Java/J2EE technology and the system is developed considering
PCI compliance regulations to protect confidential data. This
suite of products can custom fit to different financial institutions.
SysArc processes a large volume of data through its
applications, while protecting them against any leading security
threats that is possible in web applications. “All our products
are platform independent and facilitate seamless integration
with any internal/external systems including credit bureaus/
credit rating systems. Periodical performance test is conducted
in external labs to monitor and maintain the stability of the
product,” explains Sundar. This has helped the company
penetrate deep into multiple segments including Nationalized,
Private & Corporate Banks, NBFC, Microfinance, Credit
Unions, Merchant Funding and others.
The Believer of the Best
Perceiving challenges as opportunities, SysArc has made
outstanding customer service as its first priority where it keeps
its ears close to the ground and every management decision is
Offices:
Chennai (Headquarter), India & Richardson, U.S.
Clients:
Customers spread across India, Middle East, USA and
SysArc processes a large volume of
South Africa
data through its applications, while
Partners:
Working partnership with leading companies in the IT
industry – IBM, HP, Oracle, Microsoft, Infosysand others
protecting them against any leading
security threats that is possible in
web applications
measured against business bottom-line benefits of its customers.
To further strengthen its offerings, SysArc invests heavily
on R&D and engages only in those activities that can result
in reduced customers’ lending risks, enhanced management
control, and/or increased market share, thus making ‘maximizing
product value to cost ratio to its customers’ as its prime interest.
Driven by ‘Dedication is the Difference’ mantra, SysArc
believes that any software advancement not resulting in
customer benefits is useless. Hence, this innovation driven
company is decking up by offering Mobile enablement, on
the spot lending decisions, integration of Google Map, video
capturing of borrower interviews, thumb impression capture
biometrics and several others.
Over 100 people strong company provides an unbiased work
culture where performance is the only matrix for growth; its
hiring policy is colour blind, age blind, gender blind, religion
blind and caste blind. SysArc acts as a career launchpad for
hidden talents of rural India. The company equips its employees
with continued education in subject matter, knowledge sharing
and communication improvement to enable their career growth
trajectory.
The well represented talents running the company helps
avoid in-breeding in management. It’s organic growth promotes
loyalty. This has enabled the company to grow 25 percent yearon-year. “Our products have global appeal. We are serving
customers in India, Middle East and U.S. We will continue to
stay focused on our niche,” concludes Sundar. The demands for
SysArc products in Africa and Europe are ever increasing thus
the next footprint will be in these markets.
siliconindia
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November 2015
Electronics Payments
Tarang Software Technologies:
Sheer Focus on Growing Customer’s Business
Straggling the Entire Payments Space like Never Before
O
mni channel payments being the buzz word, today’s smartphone-comfy young generation prefer
to pay via Mobile Apps. Attempting to be relevant, iPhone 6 has incorporated NFC, Android
phones have Android Pay and PayPal has acquired
Paydiant for enabling payments at Retail stores. Even banks want
their credit cards on smartphones using Host Controlled Emulation
(HCE) technology. This manifests that the Payments industry has
taken an ultimate leap as the hottest space, even in a cash-intensive
economy like India. While traditional players’ solutions are weak
and emerging payment services companies are burning investor’s
cash in trying to get customers with cash back offers, Tarang Software Technologies, an entrenched Payment Solutions & Services
Company, is ascending unrivalled in the industry with its deep payments solutions repertoire. Founded in 2000, ahead of its time in
Bangalore, it is one of the very few companies in the world that has
worked across the entire spectrum of the vast electronic payments
domain with clients across numerous countries including U.S., UK,
India, Sweden, Singapore and Netherlands. Been on both issuing
and acquiring sides of cards, across all types of payment channels
(mobile payment, POS transaction and e-Commerce transaction),
Tarang precisely understands even the backend of reconciliation,
settlement and so on.
Overarching Solutions & Services
Tarang is making quiet strides into the payment services
model in a much more sensible way. Besides the fundamental older set of solutions like payment gateway and fraud management, Tarang has domain
skills in edge of the curve solutions like white
label Wallet (enabling customers to make
secure & recurring transactions) and
HCE tokenization (ensuring security
by sending an alternate card number, which is dynamic for every
transaction, over the network)
among others. TarangPay, its Payment Framework, has solutions for
Acquiring Banks, Issuing Banks
& Retailers. The Technology Stack
used in various solutions meets the
stringent standards of Banking & Pay-
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November 2015
ments Industry. Card holder data is stored securely in the Secure
Vault using Hardware Security Module keys. Tarang’s opensource
presentation framework simplifies the development of components and follows design principle ‘Open for Extension, Closed for
Modifications’. For Potluck, Tarang’s offers & Payment brand for
restaurants, the company has tied up with 50 restaurants and around
15 corporates. With a sound business model, Potluck brings in new
revenue to restaurants and great offers to corporates. Phase II of
this year old B2C brand will be launched this month with a new
module, where restaurants have to bid for corporate business.
Opportunity of a Lifetime
Founded in 2000, Tarang acquired CyberCash India from Verisign
for $200,000 in 2001, as per the advice of Bill Melton, Verifone’s
founder and Tarang’s investor. On the back of this, Tarang signed
contracts with First Data, Verisign and eOne Global for over $1.2
million. This facilitated the company to gain a foothold as early as
2001 in the Payments business, which has extremely higher entry
barrier. After establishing a beach head in North America, Tarang
moved to other geographies as well. Despite being consistently
profitable enough to invest in a North
American payments start up with its
cash surplus, Tarang feels that
its growth trajectory has
not been as exciting as
it should’ve been, since
the market wasn’t
exploding for its first
ten years. But today,
with the industry’s unprecedented rise, Tarang’s
strategic investments, terrific
solutions and great references
from customers earned over 15
years, the company is on a fast
track and foresees fourfold growth in
revenue and customer base. “As Mobile Payments and Digital Wallets have
become market’s prized solutions, this is a
tipping point for us. And we are geared up to
embrace it,” asserts V. Rama Kumar, Founder &
CEO, Tarang Software Technologies.
V. Rama Kumar, Founder & CEO
This Payments connoisseur spearheading Tarang with a vast Sales &
Marketing background with depth in Technology & Solutions has spent
18 years at Wipro, where he was the chief executive of e-Commerce.
Solutions:
Payment Gateway, Fraud Management, Account Aggregation, PrePaid Platform, and rAInBox – Analytics
Services:
Mobile Payments, NFC / HCE Contactless Payments, Wallet, Smart
Cards, Payment Interfaces, Certification Testing, PCI Compliance,
Firmware Development, ITES and Merchant Services AWS and NCR
Cloud deployments, Production Support
Offices: Bangalore (Headquarter) and Santa Clara (U.S.)
Clients:
First Data Corporation, Verifone, Mahindra Comviva, VOLVO, Infineon,
NXP Semi Conductors, KPMG, Café Coffee Day, Spencers, Wipro,
Infosys, Fidelity Services, OmnyPay, MC Payments (Singapore), Bell
Id (Netherlands), Alpha Payments Cloud (U.S.), Quisk (U.S.), Nearex
(Singapore) and Digital Insight among others.
Achievements:
• WINNER in Best Mobile App Category in India Retailers Congress
in 2014 for Spencers
• WINNER in Best Mobile App category in India Retailers Congress in
2013 for Café Coffee Day
• Named among top 10 Account Aggregation firms by CELENT in
2004
• Rated by The Nelson Report in 2008 as among top custom payment
technology provider
Rama Kumar’s leadership team is supported by Ajay
Srivastava & Vijay Vempati (VPs-Engineering Services),
Abdul Khader & Sudeshna Ghosh (Engineering Managers-Products) and Olive Raju & G R Srinivasan (AVPsSales & Marketing). The engineering leadership has
spent a decade and sales leadership has spent seven years
with the firm. In fact, you can easily locate a Tarangite
who has been with the firm for at least six years, owing
to the fact that the company gives the growth opportunity
to internal folks first, before turning to the market. Everyone is encouraged to interact with customers to find out
their problems. Tarangites are encouraged to rotate jobs
and take on new and challenging assignments. Youngsters are thrust into big responsibilities early in their
careers. “If you wholeheartedly delight the customers
with your service track record, consistency and top-notch
With the industry’s
unprecedented rise, Tarang’s
strategic investments, terrific
solutions and great references
from customers earned over
15 years, the company is
on a fast track and foresees
fourfold growth in revenue
and customer base
quality, customers will not look anywhere else. With that
as foundation, we have cultivated a work culture, where
Tarangites go the extra mile for customers and come up
with innovative ideas with sheer focus on increasing customer’s business,” explains Rama.
Currently, the company anticipates global expansion
through partners as well as direct presence. Tarang also
plans to partner up with Payment startups that are challenging the hegemony of card schemes and bringing forth
disruptive, easy-to-use solutions. It aims to institute Potluck as a Payment services brand in B2C space. Tarang
envisions establishing its solutions with all top banks &
card issuers in major countries and become the payment
leader globally over the next decade.
siliconindia
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November 2015
Social Media Analytics
TO THE NEW Digital:
The company
understands that
being a service
provider, it ought to
delve deeper and
broader than what
is provided by social
listening tools
Spearheading the Social Media Analytics Revolution
S
ocial media has transformed the way decisions
were made. Today, social media voices the opinion
of consumers in a stronger and fervent approach,
and companies are analyzing this data for their
future decision making. MarketsandMarkets’
recent report stating the social media analytics market to
grow to $2.73 billion by 2019 highlights the huge potential
the industry holds. But when it comes to India, the market
is yet a tail of the matured ones. However, with realization
of the importance of social media analytics, the status quo
is changing. And agile analytics companies like TO THE
NEW Digital are making this shift happen. TO THE NEW
Digital invaded the turf of traditional advertising/marketing
agencies who do off-the-shelf analytics and IT Companies
who have long and tedious delivery cycles.
Deepak Mittal, CEO, TO THE NEW Digital, says,
“Compared to other matured markets like U.S. and
Europe, South East Asia and India have still not picked
on the practice of data driven decision making. Over time,
companies in India have realized the importance of
social media as a crucial channel in the arena of
digital marketing, but it is still limited to a ‘nice to
have’ service rather than a ‘must have’”.
However, Deepak is quite upbeat about
the potential of the digital analytics space
and continues to educate and help his clients
with best of breed practices and cutting
edge tools & technologies in order to add
maximum value to their businesses. TO
THE NEW Digital is among the pioneers in
India to provide all four services – technology,
analytics, content and digital marketing under
one umbrella.
The Quandaries & the Unique Approach
With too much focus on social listening
tools, clients get a plain classification of
social data and marketers can’t derive
meaningful insights from them. On
the other hand, even leading social media analytics companies
lack domain focus when they
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November 2015
are analyzing social media data. Adding to this, the overobsession with metrics plays the evil as the output which
advertising firms seek from social media analytics firms is
metrics or KPI oriented rather than digital goal oriented.
But TO THE NEW Digital follows a unique approach to
solve these quandaries. The company understands that being a service provider, it ought to delve deeper and broader
than what is provided by social listening tools, hence all of
its solutions are tool agnostic. “Our analysts and consultants are not only trained and certified on leading edge tools
like Sysomos, Omnio G, Google Analytics, Omniture,
Qlikview, SimilarWeb and Radian6, but are also industry
experts who can contextualize the output provided by these
tools and derive meaningful business insights for our clients. They know the nitty-gritty and nuances of various industries like FMCG, BFSI, Travel & Hospitality, Entertainment, Automobiles, E-Commerce and several others,” cites
Deepak. The company also has an Omni Channel Analytics framework where it
tries to educate the clients
on why it is essential
that they share their
digital goals rather
than metrics.
While
customers’
touch
points
with
brands are copious (for instance website,
search,
mobile
apps, social media across multiple
devices), TO THE
NEW Digital takes a
different route altogether.
Instead of purely focusing
on social as a channel, it tries to
use analytics frameworks, methodology and tools to capture the entire customer digital journey for its clients. All
the insights provided by TO THE NEW Digital are in the
form of unified metrics that present its clients an apples-
Deepak Mittal, CEO
A known speaker, book author, mentor and leader, Deepak is
responsible for creation and execution of business strategy and
spearheading growth. Prior to this, he co-founded IntelliGrape
Software.
Clients: Fortune 500 companies as well as Silicon Valley start-ups,
Time Warner Cable, Sony LIV, Procter & Gamble, Castrol, Airbus, Citi
Bank, InterContinental Hotels, American Swan, MiCar, CarDekho,
Samsonite, Mat.se, MayBank, KFC, Jollibee, LG, Sun Life Insurance,
Standard Chartered and TAGHeuer to name a few.
Offices: India, Singapore, Philippines, China, Malaysia, Indonesia,
& U.S.
Achievements:
• A 2015 Red Herring Top 100 Asia winner
• Recognized as ‘India's top 50 IT-BPM Companies to Work for’ by
Great Place To Work.
• Campaign India Digital Crest Awards 2015 (CIDCA) - under the
category ‘Website Campaign’ for the movie Detective Byomkesh
Bakshy
• Amazon Partner Network Excellence Award for ‘Customer
Obsession - North India’
• WAT Awards – under the category ‘Social Media Campaign of the
Year’ for the movie Gangs of Wasseypur
• Indian Digital Media Awards – ‘Best Use of Social Networks’ for
Godfrey Phillips
to-apples view of their customers’ digital journey across channels. However, catering to this
ever changing dynamic digital world in itself is
a Titanic confront. But with regular trainings and
workshops, the company always ensures its team
is well abreast with the latest technological advancements and stays in digital forefront.
On a Growing Spear
TO THE NEW Digital is currently growing at a jet
speed, thanks to its team of over 600 professionals
that includes technology evangelists, social
media experts, content specialists and creative
mavericks who have transformed businesses
for more than 300 companies spread across
30 countries globally. However, the company
remains nimbly focused on maintaining its core
cultural values and has cultivated a culture of
recognition and gratitude amongst employees.
It has a varying degree of employee recognition
programs to motivate employees and try to
improve upon by regular employee feedbacks.
The people centric organization has several
programs (MentoVisor, LeadersAt Work
andLEAP) in place to enhance its employees’
professional skills. TO THE NEW Digital has
been growing at the rate of 100 percent year-onyear in revenue as well as headcount. To expand
its business further in European market, TO THE
NEW Digital is opening an office in Sweden,
which will be operational from the fourth quarter
of 2015.
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November 2015
Core Banking Solutions
VSoft Technologies:
Leading the Way by Nimbly Reacting to Market Requirements
T
he disruptive intervention of technologies
akin to cloud and omni-channel banking has
made a massive impact on banking landscape.
Digital Wallets introduced in marketplace by
independent vendors are depriving the banks of their
deposits and transactions. Financial institutions would
wither if their business strategies are not amended in line
with this new world. While traditional product companies
don’t have enough nimbleness and agility to serve these
institutions, small independent players lack experience
and capital.
Renowned for its nimbleness, VSoft Technologies, a
leading hi-tech banking products & services company,
has been surging ahead of the competition by leverag-
ing 19 years of experience and its ability to change its
course according to market’s reaction. The Hyderabadbased company provides its products to banks via Cloud
or as an outsourced ASP (Application Service Provider)
through its data centre VServe. This endows its clients
with a competitive advantage, since they can exploit contemporary technologies such as electronic payments, omni-channel banking, check truncation services and cheque
imaging solutions without hefty capital investment.
Addressing the Need of the Hour
“We provide every piece including products, people, infrastructure, and physical instruments,” explains Murthy Veeraghanta, Co-Founder, Chairman & CEO, VSoft
Murthy Veeraghanta,
Co-Founder, Chairman & CEO
This IIT alumnus holding 22 years of experience in BFSI industry has spearheaded the development of VSoft’s operations in the U.S. and
India, with full fledged product development and sales organizations. During his tenure in Unisys, he has contributed to the customization,
installation and support functions of transaction processing systems for large North American commercial banks.
.
.
Offerings:
Core Banking: Core Banking System, PACS Automation, Kisan Loan System for Cooperative & Commercial Banks and Customer
On-boarding System.
Payment Systems: Remote Deposit Capture (Business Deposit & Mobile Deposit), Cheque Truncation System, Mandate-enabled
ACH Payments System and Omni-channel Banking Platform.
Offices: Hyderabad (Headquarter & Data center), Mumbai (Disaster Recovery Centre) & Georgia (U.S. Corporate Headquarter)
Clients:AxisBank,KotakMahindraBank,IndianOverseasBank,SyndicateBank,LakshmiVilasBank,CatholicSyrianBank,Punjaband
Sind Bank and Ratnakar Bank to name a few.
.
.
.
.
.
Achievements:
Ranked on Inc. 5000, list for fastest-growing private companies in America for five consecutive years since 2006
Ranked on Software 500 list for four consecutive years since 2007
Top Innovators in the Financial Industry – 2010 by Bank Technology News
Deloitte Georgia Fast 50 in 2007 for fastest growing technology, media, telecom and life sciences companies in Georgia
Reported as overall performance leader in Branch Image Capture Report - 2006
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November 2015
Technologies. By building and maintaining all of its solutions, the company provides scale and consistency to
client’s strategic growth plan. VSoft
predicts the need of the hour and rolls
out solutions agilely. For instance, its
outsourced check truncation services
launched in 2012 alone bestowed the
company with 80 banks.
Integrated with mobile & internet banking services, VSoft’s omnichannel platform enables banks to
offer services via any device without depleting the user experience. Its
unique digital wallet service enables
banks to keep their deposits, while
providing wallet to consumers. Being
one of the few to offer image-based
cheque and payment processing solutions on a unified platform, VSoft
allows people to make transactions
electronically from anywhere, even,
if it is a cheque.
IRIS CBS – Comprehensive, Efficient
& Smooth
VSoft’s comprehensive core banking
solution IRIS CBS with platformindependent and open-system architecture facilitates smooth integration
with existing and future systems of
financial institutions. Odisha State
Cooperative Bank, the single largest institutional stake holder of rural
development in Odisha, approached
VSoft seeking to gain operational efficiency and reduce manual work.
With IRIS CBS deployed
(on SaaS model with shared
infrastructure) in a centralized data
centre in Bhubaneshwar, over 380
branches spread across the state
were unified. VSoft’s sophisticated
Framework with advanced logic &
scripts accelerated migration of data
from the legacy platform to VSoft’s
IRIS platform rapidly and accurately.
The fully virtualized, ultra-secure,
vertically and horizontally scalable
Murthy Veeraghanta,
Co-Founder, Chairman & CEO
infrastructure met demanding and
dynamic requirements of the bank
with minimal deployment efforts,
while N+1 redundancy ensured 99.95
percent system availability. The
plethora of contemporary solutions
such as electronic transfer and ATM
switching
drastically
increased
efficiency, reduced TCO and enabled
the generation of consolidated reports
with ease and accuracy.
Constantly Broadening Territories
Established in 1996 in U.S. as a
Dot Net company, VSoft instigated
VSoft Technologies
has been surging
ahead of the
competition by
leveraging 19 years
of experience and its
ability to change its
course according to
market’s reaction
its journey in India with 30 people
and Rs.3 crore in revenue. Growing
organically
and
inorganically
under the helm of Murthy, the
company has been constantly
broadening its offerings abreast
with the changing requirements in
technology (Java, HTML5 & CS3
among others), geographies and so
on. This empowered the company
to garner over 2200 user institutions
under its wings ranging from large
international banks, corporate credit
unions and service bureaus to small
community banks and credit unions
across U.S., India and Philippines,
with a workforce of 1000 people and
a revenue of Rs.175 crore.
VSoft’s management is comprised
of IIM & IIT graduates with robust
technical & management expertise
gained over 20-30 years during their
endeavours as executives in private
& public banks. The company that
inducts new employees in regular
basis has initiated a program, where
people get to climb the corporate
ladder from trainees to support to
implementation to development and
to management roles.
Being an employee-centric firm,
VSoft encourages its people to
creatively think-out-of-the-box to
bring forth new thought processes.
Even a small ingenuity in work
flow, operational processes or IT
is appreciated without fail and the
benefits are taken to clients. Already
selling its products & services in
U.S., VSoft envisions spreading its
wings across Latin America, Far East
Asia and Africa. “The technology
revolution in Indian banking arena
has just begun. Being a nimble
technology based products & services
company with decades of experience,
plentiful opportunities are lying
ahead for us,” concludes a confident
Murthy.
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November 2015
Staffing & Recruitment
Wenger & Watson:
must, skills can be built,” asserts Darshan Godbole, CEO,
W&W explaining how ethics stands first while hiring.
W&W is a family that bonds on movie shows, Zumba
classes, cabin decoration, Friday fun activities and team
outing amongst others. W&W has initiated numerous
customized skill-based training modules for Watsonites
at all levels to enhance diverse skills including resume
screening, client interaction, and account & people
management to name a few. Leveraging its relationship
with senior professionals in the industry, the company
invites them to impart the skills that would interest
Watsonites.
Nullifying the Agony of Losing a Perfect Candidate
C
onverting a candidate into a reliable employee in
today’s rough and tumble world is nothing less
than a Herculean task. Mushrooming startups
are battling for best talents by touting intriguing
opportunities via umpteen of job portals and
social networking sites. It is incredibly painful to watch an
amazing candidate (for whom you had great plans) slip through
your fingers, just because your competitor disenchanted
him/her with a better counter offer. Fret not, for Wenger &
Watson Inc., (W&W) has mastered the art of eliminating such
agony with a record-breaking turn around time. Incepted in
2002, the Bangalore headquartered company adeptly applies
thirteen years of hard-earned experience to ensure a great
quality in terms of conversion ratio, technical screening and
quicker turnaround time, which is reflected in over 250 client
testimonials.
Darshan Godbole, CEO
Aside from spearheading W&W, Aside from spearheading
W&W, this multi-skilled tech-savvy executive is passionate
about blogging.
Offices:
• Bangalore (Headquarter) and Florida
Impressive Track Record
Owing to its rare blend of sharp business acumen, technology
knowledge and domain expertise, the company ensures that
the client requisition is fulfilled within a couple of hours,
rather than wasting three days. This way, the candidate
doesn’t lose their rhythm set for the opportunity and client
is happy, since it nullifies the uncertainty of the candidate
straying from client. Further sweetening the deal is W&W’s
affordable price model and flexible recruitment model that can
be bent to client’s wishes. Led by a management team (Harish
Kumar, Darshan Godbole, Manju Bharadwaj, CS. Srinivasa
Rao, Nitin Rajendran, Vijay Arcot and Nidhi Ravishankar)
that comes with right mix of core values, great heart and
filled with passion to excel, W&W proficiently builds long
lasting business relationships with every stakeholder. Thus
far, the company never had to hire a business development
Whenever a resume or candidate
is presented from W&W, it
is usually taken forward for
interview without screening
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November 2015
manager, since 80 percent of its business is repeat and 70
percent of clients refer them to other clients; not to mention
the CXO level candidates who approach W&W to build their
organization.
“Whenever a resume or candidate is presented from W&W,
it is usually taken forward for interview without screening,”
states a proud Harish Kumar, Founder & Managing Partner,
W&W. The company engages in aspirant meeting/long hunt
calls/strong engagement from day one. W&W takes pride
in Watsonites’(as Harish fondly refers his people) immense
grasping power, which helps them to understand client’s needs
faster. Having worked for product development companies
since inception, the company can boast of a deep understanding
of technology jargons/concepts that saves ample amount of
client’s time.
Utmost Emphasis on Ethics & Quality
At W&W, ethics and core values (honesty, reliability,
commitment toquality, commitment to continuous
improvement, passion to excel, equality and most importantly
humility) are not empty words, but crucial guidelines pursued
devotedly with every internal (employee) and external
(candidates & clients) stakeholders. “Strong core values are
Achievements:
• Best Recruitment Partner from Philip innovation campus 2012
• Best Recruitment Partner from Ernst & Young for three
consecutive years
• Recognized as one of the top five incubation companies by
Economic Times
Services:
• Recruitment: C Level and Leadership Hiring, Retainer
model, Recruitment Process Outsourcing, Project based
recruiting and Contract Staffing
• Incubation: Offering space, infrastructure and end-to-end
recruitment & HR process management services for Indian and
foreign startups
• Comprehensive HR Advisory & Consulting
services: Organization mapping, Compensation Survey, HR
Policies Framing and many more.
Verticals:
• Tech: e-Commerce, Mobile, Enterprise software and
technology startups
• Non-Tech: Real Estate, Pharma, Manufacturing, Telecom
& Reatil/FMCG and BFSI
Vertical & Horizontal Growth Opportunities
Being strong believers in empowerment, W&W even
vests freshers who wish to perform innovative and
extraordinary measures that would fertilize its growth.
“Each Watsonite can be an owner in his/her vertical
eventually and can even grow up to managing partner
level without becoming stagnant,” says Darshan. W&W
has been hiring exceptional freshers, who have achieved
extraordinary milestones in academics. The average
experience of the Watsonites has now ascended to three
years with an average tenure to six years. W&W has been
investing enormous effort to keep increasing both these
numbers. However, as the company is focusing on a big
scale, it is acutely dealing with the challenges of hiring
good laterals and taking calculated risks while investing
in diversification and international location delivery.
Influencing Lives for a Better Tomorrow
Three years back during a visioning exercise, W&W
formulated an international expansion strategy. Having
victoriously achieved it by registering an office in Florida
this year, the company is now charting plans to accomplish
the same in Middle East. The company that has been
achieving 30 percent year-on-year growth and has started
this FY with a whopping 54 percent quarter-on-quarter
growth, W&W will keep growing its HR advisory and
incubation services prodigiously. “We’d like to thank our
clients, candidates, media and employees who are the
blood and nerve of our organization, because directly or
indirectly, they have contributed to our success,” remarks
Darshan. Having established itself as one of the top five
recruitment firms in tech staffing industry, W&W strives
to achieve the same in non-tech arena, which commenced
two years back. “We are looking at a transformational
growth, not incremental growth in revenues and customer
base and become an admirable company,” concludes a
determined Darshan.
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November 2015
Aftermarket Supply Chain Management Solutions
Hi-Tech e Soft:
The Nuts & Bolts of Aftermarket Supply Chain Management Solutions
T
he master key to securing
customer loyalty, fostering a company’s brand
and maintaining competitive differentiation
is ‘Aftermarket Parts & Services’ as
it affects almost 90 percent of buying decisions of the customers. And
with the recent survey revealing that
aftermarket service and parts account
for 20 percent to 30 percent of revenues and about 40 percent of profits
for most manufacturers, how can one
miss to mint this opportunity? However, the jeopardy is the complications attested to it. Being externally
focused, the players and end user
segment faces infrastructure inadequacy, especially since a significant
number of these people are in locations remote from city infrastructure
facilities. Hence, it becomes essential
to secure the entire ecosystem to not
only effectively manage the aftermarket space but also to effectively and
efficiently manage customer expectations, to optimally manage feedback
loops to design, manufacturing and
inventory control.
A close look into the industry
further reveals the quandaries. Increased interdependency between
the suppliers, manufacturing partners, customers and OEMs; frequent
introduction of new products and
multiple variants leading to operative complications in aligning to real
time end customer and maintenance
demands; supply chain catering to
multiple OEMs comprising supplier
performance in terms of quality, reliability and spare part availability;
and lack of information, transparency and visibility leading to inability
to clearly plan inventories affecting
dealer sustenance and profitability
are few.
This calls for the next wave of
innovative solutions in the area of
distribution and Hi-Tech e Soft’s
(a part of Hi-Tech Group, an ISO
9001 company) solutions aim to
stitch together all components that
make the aftermarket eco-space by
developing and implementing light
weight web based, cloud enabled
and mobile enabled systems,
that are easy to use and light
Hi-Tech e Soft’s technology team keeps
a tab on the latest emerging trends in the
digital space and ways to incorporate
such technologies in its solutions
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November 2015
on infrastructure requirements.
“Innovation and being open to new
developments and ideas within and
without the Hi-Tech group form one
of the most compelling tenets of
our group. Our keen eye on detail,
regular customer and dealer contact
programs help us understand
both contemporary and emerging
business process requirements,”
asserts Rajeev Narayanan, Vice
President. Hi-Tech e Soft. The
company’s technology team keeps
a tab on the latest emerging trends
in the digital space and ways to
incorporate such technologies in its
solutions. Currently, the company
offers solutions based on new
technologies like Cloud, e-Apps,
Mobile Apps and several others to
its customers.
A Dependable & Reliable Backbone
Most of the available solutions for
the aftermarket are extensions to
existing ERP or PLM solutions
or offline bespoke applications,
implemented
primarily
with
erstwhile
objectives,
partially
relevant to present day aftermarket
supply chain management and
demands. But Hi-Tech e Soft
was born out of the need of its
customers to seek a partner with
core innovative engineering as
the DNA for their engineering,
manufacturing
and
software
requirements. Its systems are light
weight, decisively predictive, exit
independent to enterprise solutions
like ERP & PLM, seek to give
and take, and importantly, only
Rajeev Narayanan, Vice President
Holding more than a quarter century of experience in the
IT industry, Rajeev specialises in lending his expertise in
strategic business initiatives in the area of supply chain
management apart from engineering outsourcing and
product lifecycle management solutions.
Offices: Gurgaon, Pune & Chennai
Clients:
• AUTOMOTIVE (Mahindra & Mahindra, Hero Moto Corp,
AMW Asia, Piaggio Vehicles, SML Isuzu)
• OFF HIGHWAY (New Holland Tractor, TAFE, Escorts,
Sonalika Tractors, Mahindra Swaraj, JCB India, Escorts)
• HEAVY ENGINEERING/INDUSTRIAL EQUIPMENTS
(Cummins India, Greaves, Emerson, Toshiba)
• CONSUMER GOODS/MEDICAL DEVICES (Whirlpool
India Ltd, Phillips India, Stryker)
relevant information that influence and add value
to the aftermarket supply chain ecosystem. Its three
business units namely Product Design Services
(PDS), Manufacturing Services (MS) and Software
Services (SS) bring a unique blend of practical
experience and domain competence to assist its
clients achieve cost effective and efficient solutions.
Hi-Tech partners with its customers as a
dependable and reliable backbone for all the PDS
(detailing, design, analysis, styling or technical
documentation), MS (ideation to prototyping, jigs
& fixture design, tooling and equipment design &
reverse engineering) and SS (customization of its own
IP solutions for customer specific requests, developing
bespoke engineering & manufacturing supply chain
enablers and software support) needs of the clients.
These equip Hi-Tech to secure the entire ecosystem
to not only effectively manage the aftermarket space
but also to effectively and efficiently manage customer
expectations, to optimally manage feedback loops to
design, manufacturing and inventory control. “While
we had numerous opportunities to develop bespoke
applications in this domain for multiple customers, it is
our IP Solutions like DIS (Dealer Information System –
provides rich functionalities including ready to deploy
workflows for service, warranty, sales and spare parts
management, CRM, travel card, and several others),
MIS (Manufacturing Information System), eCatalog©
(provides solutions to several operational and strategic
challenges in spare parts business for both the OEM
and the aftermarket ecosystem of dealers, service
support teams, part distributors among others), EMS
(Enquiry Management System) and TIS (Technical
Information System) that serves to largely cater to the
aftermarket segment,” cites Rajeev.
The Work Milieu
Hi-Tech’s informal work culture emphasizes
heavily on experiential learning guided through the
association with experienced seniors and mandatory
customer experience opportunities. The core strength
of the company is the emphasis it lays on innovation
across not only technical/technology areas but also
in delivery and financial models. The core team
working on aftermarket department are the domain
experts especially in the Automotive, Off Highway
and Heavy Engineering verticals accompanied
by experienced business analysts. “The customer
requirement discovery is distilled through the above
team into crisp sets of specifications, empowering a
group of architects and senior developers to translate
these into the solutions customers employ,” adds
Rajeev.
The company is looking at a growth of 30 percent
CAGR in the years ahead and is keen on enhancing
and consolidating its prominence in the aftermarket
solution space and to establish its presence in the
international market in the couple of years to come.
The company also looks forward to evaluate similar
solutions in the medical and retail space as well.
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November 2015
Hospitality
ZO Rooms:
Wholeheartedly Striving to Enhance Consumer Experience
T
echnology has changed the way we
looked at our trips, both personal and
professional. The proliferating breed
of tech savvy middle class travellers
filled with aplomb books the hotels
barely eight hours before travel (as compared to
weeks ago) and expects to stay at a comfortable
hotel nearby their destination within their budget.
You’d think this is not too much to ask for. Wrong.
There is only one budget room available for every
five star room in India vis-à-vis abroad where it is
1:7. Also the upcoming budget hotels are shedding
their spotlight on tier-1 cities, while the unbranded
hotels in other areas are grappling with technology.
ZO Rooms, a premium budget hotel chain, is a
boon for these budget travellers and hotels, since
this extremely hyper-local chain spread across
even tier-2 and tier-3 cities all around India, allows
people to view available standardized budget rooms
within two kilometres radius and book them with a
Dharamveer Singh Chouhan, CEO & Co-Founder
Key Management
Dharamveer is also an avid gamer, who entered the
hospitality industry after winning $10,000 in a lottery
with his co-founders who also pitched in everything
they had. Including Dharamveer, almost all the founding
members namely Paavan Nanda, Akhil Malik, Tarun
Tiwari, Chetan Singh Chauhan, Abhishek Bhutra and
Siddharth Janghu are IIM and IIT graduates hailing from
diverse sectors such as IT, banking and hospitality.
Offices:
New Delhi (Headquarter), Bangalore, Bombay and
Hyderabad
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November 2015
It’s just a small piece of
bigger puzzle. If you are
solving a real problem
right, with efficient people
without losing focus,
money won’t be a problem
single click on their smartphones. “We have 650 standardized
partners across the whole budget chain in 45 cities. We
manage their online presence and help them improve their
service with regular feedback checking mechanisms,”
explains Dharamveer Singh Chouhan, Co-Founder & CEO
, ZO Rooms.
Ensuring Superior Quality
Although thousands of hotels avail online booking, people
are unable to choose effectively between them since it is
impossible to figure out whether they are being honest about
the promised facilities and the photos uploaded are recent
and not merely photo shopped. ZO addresses this problem
with a detailed checklist encompassing 200 points to ensure
that all the hotels under its umbrella are friendly, affordable,
secure and hygienic with necessary modern comforts. After
meticulously studying diverse consumers to cover a gamut
of options required by both corporate as well as leisure
consumers, essential facilities such as free Wi-Fi, 24 hours
hot water, complimentary breakfast and freshly laundered
linens were incorporated to the list, and futile facilities that
don’t add any value to consumers were excluded.
Besides periodic and surprise audits every week, ZO
pioneered the concept of installing tablets at each property
to take instant feedbacks and realize a far superior quality.
“Using our app, within 20 minutes each and every room in
the hotel can be evaluated to check whether everything is up
to mark. This will automatically trigger the hotel owners and
vendors to upgrade their services,” explains Dharamveer.
The Secret Springboard
“In the hospitality industry, the key factor that sets you
apart is the level of hospitality you offer with sheer focus on
service and guests. We genuinely care for them and we let
them know that,” Dharamveer reveals the secret springboard
that propelled the company to grow in leap and bounds. “And
we are doing it efficiently with technology in our arsenal,”
he further adds. The company remembers customers’ habits,
likes and dislikes to constantly enhance their experience
with small gestures. For instance, if a guest checked-in at
2 PM during his last stay, ZO remembers it and offers to
book a cab for him. Amidst the 10,000 bookings ZO has been
balance between experienced people and
freshers, which endows the company
with diverse novel perspectives. All the
400 energetic members of ZO are driven
by the passion of solving a live problem
and hence hungry for more work.
Future Endeavours
handling per month, around 5,000 comes through its
app, which is available on Android and iOS. The
company has raised millions thus far for technology
and services expansion, and when asked about any
future fundraising, Dharamveer cites, “It’s just a
small piece of bigger puzzle. If you are solving a real
problem right, with efficient people without losing
focus, money won’t be a problem. We now have
enough money to sustain ourselves and innovate”.
Following the success of Zostel – India’s first
branded hostel chain founded in 2013, ZO Rooms kick
started its operations this January with 20 hotels. With
a whopping hundred percent growth, ZO Rooms has
already expanded its territory to include 7,000 rooms
under its roof. With this rapid growth across India,
naturally various strategic and team management
positions keep popping up for ZO’s employees. “We
might even add another country that they can be in
charge of,” says Dharamveer. At ZO, there is a fine
Leveraging its hard-earned experience,
ZO endeavours to pinpoint an ideal
price for rooms that is optimal for
consumers as well as hotel owners. It
plans to introduce deluxe check-in, so the already tired
consumers don’t have to wait longer in reception. ZO is
also establishing partnership with vendors like Uber and
FoodPanda to aid consumers to book cabs, order food
and book tickets. Since most of them would be new to
the city, ZO has availed its relationship managers 24x7
for consumers to chat and request for anything they
want.
“The holistic picture of our roadmap is inextricably
intertwined with creating a better experience for
consumers. Sure. We want to open 1,500 hotels in 100
cities within this year and 5,000 hotels in 200 cities
within next year. But only after ensuring that the quality
and experience of every guest is up to a level that even
forces us to keep innovating,” asserts Dharamveer. ZO
envisions a future, where it covers every kilometre of
each city for all hospitality needs, be it standardized
accommodation, hostel, budget or premier rooms.
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November 2015
Pharmacy
Redox Laboratories:
Abridging the Pharma Skill Gap with a Pinch of Patriotism
C
ommitment, passion and a pinch of
patriotism are all that is needed to serve the
country. In the words of P. Durga Prasad,
Founder & Managing Director, Redox
Laboratories, “We do not need to be a
politician to serve our country. It is better we take the
skilling activities where we can do business and serve the
nation alongside”. And yes, Durga is precisely walking
his talk through his company Redox Laboratories – a
Pharma Finishing School that bridges the gap between
academics and industry. Born to create sustainable
successful life especially for SC/ST/BC/Minorities and
economically backward students, the company is the
only organization in India that provides skill training
(everything technical) in Pharma Manufacturing.
Demystifying the Chicken & Egg Problem
While it is a chicken and egg problem, where pharma
companies are looking for ready to deploy skilled
manpower for their manufacturing units across the
country but at the entry level pay scale, unemployed
youths are looking for first time placement as soon as
they are out of their colleges. Redox Lab is bridging this
gap between the academic achievements and the multipronged industrial requirements of
today.
Redox is the only company
in India focusing to impart
pharmaceutical
manufacturing
(both API & Formulations) skill
development
training
and
providing
placements to the trained youths since 2009. The
company aims to retain the numero uno position in
the country for exclusive skill development activity
in pharma sector and is looking forward to export the
skilled people to the pharma dominant countries
Among many PIAs (Project Implementing Agency)
in India who are executing Ajeevika Skills (DDUGKY),
Redox Labs is the sole entity executing ‘Himayat’ in
Redox offers complete
solution to the pharma
industry including providing
the most relevant and updated
skill set to the youths, inviting
campus drives
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November 2015
P. Durga Prasad, Founder & MD
J&K in Pharma Sector with three residential centers
with capacity of 700 students per cycle. The company
had also earned the stellar reputation in being the first
to touch Kargil for skill development followed by other
PIAs. Redox has trained over 9,000 students across
India and more than 75 percent are successfully placed
in pharma industry drawing best salary packages.
A serial entrepreneur, Durga leads two companies namely
Redox and DSKS. Prior to this, he served Dr. Reddy’s
Laboratories as Dy. Gen Manager. (last responsibility)
The Faith That Runs in the DNA
Achievements:
• Bagged prestigious FAPCCI – Andhra Pradesh award in
Excellence Rural Development, 2011
Clients:
Dr. Reddy’s Laboratories, Sun Pharma,Aurobindo Pharma,
Hetero Drugs, Lupin, Biocon and several others taking the
count to over 171
Redox offers complete solution to the pharma industry
including providing the most relevant and updated
skill set to the youths, inviting campus drives (since
inception, the company did almost 369 drives in all
its campuses), apart from taking care of their proper
documentation & joining, dealing with initial issues if
any, and replacements. This is why, clients are happy
to tie-up with Redox for the entry level jobs (skilled)
siliconindia
starting from SSC/12th class/ITI/Diploma/BSc/MSc/
BPharma/MPharma. And the cherry on the cake, the
service is free at any given volume. Apart from this,
the company refrains from taking any amount from
the beneficiaries for their hostel and the three months
training program, as they are being sponsored by
Government of India (GoI) under Skill India Initiative
(DDUGKY).
The training is provided in real environment by
experienced faculties. “We are the only company doing
so; we get more job requirements than the trained youth
available for us. We don’t just groom them, but also
make them ready to take up next level of employment in
their career,” asserts Durga. However, the company’s
Offices: Visakhapatnam (Headquarter), Jammu &
Kashmir, Kerela, Telengana and Chhhattisgarh
responsibility doesn’t end here. Post placement, it
continues interaction with all the stakeholders till they
settle.
Quality, transparency and commitment drive
Redox where everyone aligns their vision to getting a
job for the poor beneficiaries and focus on it till they
achieve it. Redox believes in continuous improvement
in its training methodology through feedback from all
stakeholders. “India has ‘Unity in Diversity’, hence it
is our responsibility to take feedback from employed
students, parents and industry to improve skill training
methodology to enhance quality on regular basis,” says
Durga.
The Opportunity
While Redox’s business mostly depends on GoI skilling
initiatives, there is always a possibility to encounter
huge issues if the existing government changes.
“However, NSDC (National Skill Development
Corporation) based commercial approach may help us,”
adds Durga. The current government’s motto is Skill
India; hence Redox sees tremendous opportunity in
the space. Apart from this, international opportunities
too galore the wind screen as 3rd world countries like
Malaysia, Indonesia and others require the skilling
activities in Pharmaceuticals.
The company invests 3-5 percent of its revenue on
employee learning and development. This is why Redox
has been celebrating huge growth and is expecting to
file a revenue of Rs.10 crore this fiscal year as opposed
to Rs.40 lacs in 2009. Apart from this, the company
is planning to integrate with conventional education
system with latest technological skilling activities
combined with regular education. The company plans
to establish its Pan India presence within two years
with nearly 20 laboratories for skill development
training and placements.
With a vision to develop a world class skill
development center equivalent to that of Japan’s,
Durga looks forward to establish state-of-the-art
PHARMACEUTICAL FACTRORIES (Both API &
Formulation units at a spread of 12 -15 acre land)
hostel accommodation facility, initial training lab,
class rooms, playing ground, swimming pool and
others. He aims to train around 100,000 youth at the
center in next 10 years. Redox is ready to invest Rs.1015 crore for this project and is also approaching GoI to
get the sponsorship for 100,000 beneficiaries for next
10 years.
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November 2015
IT Infrastructure
CMS IT Services:
Contriving Backbone of IT Companies through End-to-End
Infrastructure Solutions
T
he dynamic IT industry goes through a constant
shift like tectonic plates. With flooding upgrades
coming in everyday, IT companies’ technology
platforms need to be future-proof. From onpremise, CAPEX to Cloud & OPEX, the unvarying upgrades
in this market shadow the growth and more often than not
push the companies that are not capable of transforming
everyday to demise. While evolving IT industry goes through
these constant changes, IT infrastructure companies align the
IT platform with business goals for IT companies, making
them adaptable for future upgrades.
Identifying this dire need of invariable updates, CMS
IT came to existence in 2014 after its demerge from CMS
Infosystems as a separate entity and emerged as the most
disruptive and reliable services partner for Cloud and
Information Security services provider. Currently, the
company delivers value from disruptive themes of today
– Hyperconvergence, Cloud Provisioning & Management,
Security Operations Control and Data Visualization, thus
helping clients to tame the hype cycle and make these
technologies real, relevant and valuable to their use case
scenarios.
Availing Infrastructure Support
CMS IT’s proven expertise in IT sanctions it to provide
IT Infrastructure Management Services, Product Support
Services, Professional System Integration Services, and
Information Technology Support Services for Manufacturing,
Healthcare & Pharmaceutical, Services industries, Enterprise
IT, Government and Healthcare Manufacturing, and eventually
avails clients to revise infrastructure performance, provide
high-quality service, utilize agile technology, reduce TCO &
costs, and increase flexibility.
Thandava Murthy (Tandy), Chief Delivery Officer,
CMS IT explicates, “We have decided to focus on emerging
technologies & solutions. Our primary focus is on such
evolving technologies like Cloud, Predictive Support Services
or any other technologies which will make a difference as it is
new for everybody”. While gripping on emerging services &
technologies, CMS IT has structured itself to get the right focus.
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November 2015
Anurag Mehrotra, CEO & Thandava Murthy (Tandy), CDO
Anurag has been the main brain behind incubating
business ideas and scaling them to leadership position. Under his strategic leadership, CMS IT is transforming its IT business and expanding it to global
shores.
Thandava Murthy (Tandy), CDO
With 30 years of experience in IT Services industry
and over a decade of experience in managing complete lifecycle of IT Infrastructure Services, Tandy is
heading the delivery of CMS IT. His immense knowledge of the industry has led to CMS IT’s numerous
achievements.
Office: Bangalore
Services: Information Technology Services, IT Infrastructure Services, Professional System Integration, and Product Support Services amongst others
Complying with clients’ requisites, CMS
IT also provides resources, along with
availing TIS (Technology Infrastructure
Services) which is primarily focused
on system integration, Availability
Support Services (ASS) which is a
product support service, and Enterprise
Application Services.
While working rigorously on
automation in IT Services, this company
ascertains a better customer-experience
through dynamic innovation on providing
solutions to customers’ challenges along
with offering a service platform that
provides customized support for event
management and other product-support
services. By ensuring first time right –
assuring minimal business disruption
through reducing rework cost, and
analytics based delivery – collate
and critically analyze data to obtain
intelligence, proactive management and
fix what could go wrong instead of what
is wrong, CMS IT assures customers of a
smooth business process and eventually
develop a long standing bond with
customers.
Besides, CMS IT also innovates
and invests in healthcare IT spectrum.
Tandy integrates, “We’ve also invested
in implements that can monitor health
and alert if a person is not available
in a particular location. This platform
manages the resource availability and in
the absence of a resource, it automatically
triggers an alert to the time from where
they can assign other resources”.
Developing Competencies
Rendering services through fighting
spirit, fast-pace and precision, CMS
IT additionally welcomes new ideas
working strenuously on providing
solutions. Amidst an open work-culture,
this enterprise inspirits training and is
keen on developing new competencies
through fresh intellects from various
CMS IT’s proven
expertise in IT
sanctions it to provide
IT Infrastructure
Management Services,
Product Support Services,
Professional System
Integration Services, and
Information Technology
Support Services
colleges. With the management that
has global exposure and experience
of working with companies, CMS IT
braces career-building for the freshers
through encouraging employees for
specialized certification and develops
them through internal programs. New
joinees are furthermore made customerready so that any concrete requisite of
the customer is readily available. This
everlasting process not only avails in
enhancing skills but also restructure
distribution capabilities.
Sailing through Global Shores
Enclosing a mammoth 250 percent
growth last year, CMS IT is expecting a
defiant growth in its newer practices –
data center, security and cloud. Striving
towards maintaining the successful
journey, CMS IT is readying its cannons
for deeper insights in Automation,
Security Threats, Self-help, Predictive
Management, and Business SLAs as It
believes all these will define its future.
Tandy adds, “We are working on all of
these areas and we’re aiming to be in a
leadership position in atleast a few of
them in the next few months. We’re also
planning to grow in the U.S. and MiddleEast markets. However, our primary
focus will be on the Indian market and
building our capabilities here”.
While the traditional on-premise
service is transforming to cloud
computing and newer technologies, sky
is the limit for IT infrastructure business
with 41.3 percent CAGR. India’s
developing scenario and its aligning
with IT giants such as China, Japan,
South Korea and U.S. is just an example
of India’s IT prospect. With futureproof cutting-edge technology and
partnerships with industry bellwethers,
such as Huawei, Microsoft, Acer, HP,
Dell, IBM India, Samsung, and Amazon,
CMS IT’s velocity in growth will be
immense bolstering many startups and
other players to follow.
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November 2015
Business Assurance
Matrix Business Services:
ensure that the data captured is correct and it also leaves an
audit trail on when and where the audit has been executed.
The speed of transmission of data also helps to shrink the
timelines and improves its service delivery capability. The
employee background verification is handled through an
internally built workflow platform MATEX and almost the
entire process is driven by technology. “As a new initiative,
we are also rolling out a SMAC based tool to manage and
monitor all assignments from initiation stage to completion
stage. This is an internal workflow tool and would help us
further to scale up our efficiency and productivity,” explains
Balasubramanian.
The Kingpin of Verified Business Assurance Sway
M
ark Twain once
said,
“Honesty
is the best policy
– when there is
money in it”.
Seems Scott Thompson, Yahoo!’s
ex-CEO, was ignorant of this
phrase. As honesty does not pay
well these days, hence Scott cheated
in his resume about his educational
qualification. When the ice broke,
he had to abdicate from his job.
The earlier resume fraud stories
that were limited to junior and
mid-level have taken a new route
and are fast moving up the value
chain. With increasing number of
such frauds, companies tend to lose
considerable revenue and vitiate
brand value too. To nullify such
discrepancies, companies look for
such organizations that can do a
thorough background check of the
candidates extending from address
verification to academic, prior
employer, referral and criminal/
judiciary verification. Doing so not
just mitigates the risk but also sends
right signal to the entire work force.
Though there are many players in
this background verification domain,
Matrix Business Services
India Pvt. Ltd. emerges as
the de facto winner of the
sway.
A business assurance
company with deep
focus on 3Ps – People,
Product and Process,
Chennai
based
Matrix
has
won
customers’ heart with
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November 2015
its impeccable service since its
inception in 2003. Under the strongwilled leadership of G. Vishwanathan
& P.C. Balasubramanian (Executive
Directors & Presidents, Matrix),
the company focuses on employee
background verification and audit &
assurance services for companies in
the front end supply chain (products
& process assurance) across
industries stretching from IT, BPO,
BFSI, FMCG, Retail, Consumer
Durables,
Lifestyle
products,
Mobile telephony and Pharma to
other manufacturing companies. As
there are very few entities that are
run professionally in this space in
India, Matrix enjoys a leadership
position. Today, Matrix has a pan
India presence through its network
of branches and associates at over
60 locations with approx 800 touch
points in the country. This enables
the company to offer its services in
precision and speed at reasonable
pricing.
The Dynamic Approach
While the employee background
verification services industry will
move towards consolidation and
only the top few providers would
be able to sustain and grow; the
fragmented audit & assurance
services hardly has any sterling
player. This positions Matrix at a
much stronger spot as it offers an
end-to-end assurance services in
the entire front end supply chain.
Balasubramanian asserts, “Very
large MNCs or CA firms don’t find
it feasible to operate in this space
given their cost structure and smaller
entities are not equipped to handle
this business on a sustainable basis.
We have an edge on account of the
stringent process, great team and
passionate involvement in executing
the services”.
The dependency on human
resources is relatively high in
the
business
assurance
industry; hence any
risk associated with
manual intervention
remains.
Matrix’s
time tested measures
and use of technology,
build over a period of
time, mitigate these
risks spotlessly. The
company uses mobile
technology in certain
cases (for audit and
assurance services) to
G. Vishwanathan & P.C. Balasubramanian Executive
Directors & Presidents (with thier team)
Vishwanathan and Bala, Chartered Accountants, holds
years of extensive experience in the industry. While Bala
heads the Audit & Assurance business, Vishwanathan
heads the Employee Background verification services. The
other key people include Jayasree Srinivasan, the COO of
the company and P Sankararaman, the Head of Finance,
both are Co-Onwers too.
Offices: Chennai (Headquarter), Delhi, Mumbai,
Bangalore, Hyderabad, Kolkata, Kochi, Lucknow, Ludhiana,
Chandigarh & Vijayawada. Additional presence in 50 other
cities through a network of associates
Headcount: Over 1,000
Achievements:
• Listed in the ‘Emerge 50’ under ‘Services Category’ in
India by NASSCOM in the year 2009
• Ranked as the Best Background Check Service Provider
for three consecutive years by one of India’s largest
employers
• First company to set up an efficient verification, validation
and processing of market returns for the FMCG industry in
the country
Clients: Matrix services over 350 corporate customers
and out of this over 25 are in the Fortune 500 list. Almost all
the top companies in the FMCG, IT, BPO, Retailing & Banks
are its customers.
Matrix’s time tested measures
and use of technology, build over
a period of time, mitigate these
risks spotlessly
For distributor and seller who sell their products through
a distributed network of channel partners and retailers,
challenges await at the front end as it needs validated
data from various points. Multiple audits are also required
including trade schemes audit, inventory management &
upkeep, statutory compliances, and an efficient sales &
distribution process along with market spends validation.
For the organized retailers like fashion, garments, lifestyle
products and others, Matrix offers stock checks that address
the shrinkages at retail outlets apart from handling stores
process audits. A proud Vishwanathan adds, “We are unique
because of the fact that we are a set of professionally
qualified team that runs the business hands on. Our domain
expertise and geographical reach are also very unique and
certainly we are the first ones to setup such a successful
model”.
The growth of the company has been profound in past
two financial years, from Rs.3558 lakhs to Rs.4732 lakhs.
And with the judicious mix of formal and informal work
culture that believes in empowering team, the company is
revisiting and creating a new Matrix CUBE – Culture &
Behaviour. This will help Matrix to achieve exponential
growth in the coming days. The company has equipped
itself to explore opportunities with other industries, embrace
technology wherever relevant and possible and continue to
offer valuable and delightful services to its customers whilst
creating value for the shareholders.
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November 2015
Energy & Environment Intelligence Technology
LogicLadder:
Making Data Simple to Acquire, Understand and Act Upon
I
ndia is the new tinkling star of the world and
everyone is eyeing to get a glimpse of its shine. But
the grass isn't greener on the other side of this star.
The primary energy demand in India has grown from
about 450 million tons of oil equivalent (TOE) in
2000 to about 770 million TOE in 2012. This is expected to
increase further to about 1250 (estimated by International
Energy Agency) to 1500 (estimated in the Integrated
Energy Policy Report) million TOE in 2030. Such growing
numbers need proper supervision, which otherwise would
lead to huge cost.
On the other hand, India ranks amongst the world’s
worst countries for its polluted air, states the latest urban
air quality database released by WHO. Around 114 Indian
cities dump untreated sewage and partially cremated bodies
directly into the Ganges.
Considering the facts cited above, there is huge need
for Energy & Environment Intelligence Solution. Driven
by the philosophy ‘don’t just work, work to make a
difference’, LogicLadder – a global cloud-based software
solution provider – works tirelessly to build great products
to make its customers and partners take accurate and timely
business decisions. Its powerful platform helps clients take
charge of their energy costs, generator performance and
amount of contamination into environment. The system has
inbuilt intelligence to send real-time alerts to clients via
SMSs and emails in case any of their parameters crosses
the set thresholds. “Our customers are the purpose of our
existence. I help them win so I can win,” asserts a proud
Mayank Chauhan, Founder & CEO, LogicLadder.
To do so, LogicLadder equips its clients with
ongoing remote control over their entire unit’s
performance, located anywhere in the
world, from a single centralized location.
LogicLadder helps customers take charge and
comply with regulatory authorities whilst
saving costs. LogicLadder’s offering is not
just a monitoring platform, but a tool that
enables people and things to work together,
exchange information and make decisions that
reduce energy costs and environmental impact,
organization wide energy and environment
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November 2015
data on a single cloud platform, real-time alerts &
recommendation, machine intelligence to identify issues
and device agnostic to support any kind of devices.
Additionally, the tool also brings organization wide energy
and environment data on a single cloud platform.
LogicLadder equips its
clients with ongoing remote
control over their entire
unit’s performance, located
anywhere in the world, from
a single centralized location
The Dual Power Performer
LogicLadder’s offering includes EnergyLogicIQ and
EnviroLogicIQ. EnergyLogicIQ makes energy data simple
to acquire, understand and act upon. While most monitoring
solutions are centered around sensors & devices and are
just data visualization tools, EnergyLogicIQ is an energy
monitoring platform that weaves people, sensors and
devices together into an intelligent organization that is
Mayank Chauhan, CEO
Mayank is a serial entrepreneur. Prior to founding
LogicLadder, he co-founded Masplantiz Technologies – a
leader in shock and vibration monitoring for transformers
industry.
Atindra Chandel, Director
With a deep understanding of the automation and data
acquisition platforms, Atindra partnered with Mayank
to establish LogicLadder.
Office:
Gurgaon (Headquarter), Noida (Development Center) and
Mumbai (Branch Office)
Clients:
Medanta – The Medicity, PISPL, Electrotek, ICICI Bank,
BHEL, PVR Cinemas, OPGCL, Jindal Group, Aditya Birla,
Tata Motors, ABB Limited and several others
more aware and responsive towards its energy use. It also
helps remotely monitor the energy efficiency and generator
fuel consumption, whilst helping you control fuel loss and
save costs. It accommodates parameters like active energy,
volt, capacity, fuel fill, fuel loss and many more.
EnvioLogicIQ is a hardware agnostic solution that can
couple up with any set of analyzers for remotely monitoring
effluent, emissions and air quality. It helps monitor
industrial discharge into air and water bodies. It even helps
control the amount pollution levels, thereby complying
with regulatory authorities. Eventually, EnvioLogicIQ
enables you to contribute to nation’s health and growth as
well.
“Today’s world is driven by technology and technology
is expected to give you ease and control. With this in mind,
our cloud-based platform makes data simple to acquire
understand and act upon. It is hardware agnostic that can
couple up with any set of analyzers for remote monitoring,”
says Mayank. With the increasing number of players in
this domain, LogicLadder foresees a strong and healthy
competition within the industry.
With the simple strategy to understand the market needs
and serve them, LogicLadder brings some cherries on the
top benefits. In the forthcoming Energy & Environment
Intelligence Technology services development domain, the
company is soon going to launch its mobile app to make
this data easily accessible on mobile anywhere, anytime.
Moving Ahead
The Rs.2 crore plus company LogicLadder started with just
two individuals and within a span of four years has grown
to about 50 employees. Being a four-year old company,
LogicLadder has well established itself in its native country,
India and is operational GCC and South East Asia also.
The company operates through a well-developed network
of Channel Partner and OEMs all over India and in few
other countries, and plans to expand to other geographies
through a well-designed channel partner network by 2016.
The motivated and well coordinated team inspires
efficient communication amongst all within the
organization. Being a growing organization, the team
has hands-on experience on multi-tasking. The company
organizes an internal training and update session once
every month to update its team on new developments. It
also has a quarterly performance review and star performer
of the quarter to recognize and encourage learners and
performers. And with these buffs, this Red Herring Top 100
Award winner’s plan to spread its wings globally doesn’t
seem a far-off dream.
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November 2015
Health Insurance Software
Acess Meditech:
administrators, health maintenance
organizations and managed care
organizations. The product is
unique in its sophistication yet
user-friendliness which is built-in
based on the domain experience
and with business intelligence
applied logics that makes it very
rewarding across all regions. Toshfa
keeps Insurance companies abreast
with the market’s technological
demands capitalizing to optimize
processes, reduce claims fraud
and strengthen underwriting, increase
collaboration across the enterprise and demonstrate
capital adequacy and financial solvency for regulatory
compliance purpose.
Taking Health Insurance A Notch Higher
W
hile most of the industries have reached
pinnacle using technology, healthcare,
especially health insurance, is yet to
break the ice. It is time for them to use
flexible technology solutions like data to
prepare for the future as the industry has an obligation
for society to ensure that every person is able to realize
the right to health, especially when the Indian healthcare
industry is projected to grow by at least 16 percent from
Syed Aijazuddin, Managing Director
Syed holds nearly two decades of insurance industry
experience. He is a qualified specialist in Medical Insurance
from institutes like Chartered Insurance Institute – CII of UK
and America’s Health Insurance Plans.
Offices: Hyderabad, India & Ajman, UAE
Clients: Spread across UAE, Kingdom of Saudi Arabia,
Africa, UK, Oman, Kingdom of Bahrain and others including
MENA Region (Middle East & Africa Region)
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November 2015
$73.92 billion in 2011 to $280 billion in 2020 as estimated
by FICCI in collaboration with KPMG. The use of
technology will further reform the health insurance
system as more affordable, portable and accessible to
all. Health insurance companies across the globe are
now scaling up their analytical capabilities to be in a
better position to use data in a more connected way,
drawing meaningful insights at virtually every stage
of the insurance life cycle, from customer targeting to
product design and pricing, underwriting, claims and
reporting.
But the key challenge for many is to modernize their
operations and distribution models to adapt to the rising
business and consumer expectations of digital, mobile
and internet interactions, particularly for commercial
lines of insurance where intermediaries retain control.
On the other hand, Insurers are also challenged to
invest in data analytics and modeling capabilities along
with Internet and mobile digital sales, distribution and
customer services solutions, given an increasingly
technologically sophisticated population. Their goal is
to empower both businesses and consumers to better
shop for insurance, making products more transparent,
easier-to-understand and compare. Helping them in
these quests is the leading software service provider
specialized in Healthcare Insurance Solutions Company
Acess Meditech Pvt. Ltd. (AMTPL).
our customer centric services. Toshfa – being a flexible,
innovative product has an excellent market performance
in terms of making the clients as the major market
shareholders internationally,” says Syed Aijazuddin,
Managing Director, AMTPL. The company designs,
develops and optimizes in a manner to deliver utmost
user flexibility, accountability and scalability.
Toshfa, a web based product developed by the
best aggressive, committed and diligent brains of the
industry, is a one-stop-solution that connects all the
intermediatory channels like the corporates, providers,
reinsurers, members, brokers and regulators with
utmost usability, data accuracy and availability. This
insurance specific solution encompasses features to
cater to all the medical insurance management processes
that can be used by insurance companies, third party
The Exceptional Features
The 2007 founded AMTPL helps revolutionize the
approach of many insurance companies resulting
in increased profits, decreased administrative and
manpower costs with its unique basket of products.
The innovative services/products including AMTPL’s
flagship Toshfa (ERP) acts as an outstanding solution
that encompasses features that no other vendor is
providing in the international market. The Capability
Maturity Model Integrated (CMMI) Level – 3 Company
delivers automated products that meet the Country
Specific International Regulatory Compliance and
Standards. “We stand high with the accolades given for
AMTPL helps revolutionize the
approach of many insurance
companies resulting in increased
profits, decreased administrative
and manpower costs with its
unique basket of products
A ‘No Compromise’ Attitude
The non-compromising opportunistic view of global
market along with the versatility in strategies in product
building that allows to provide utmost client satisfaction
keeps AMTPL a notch higher than the rest within the
industry. By providing customer centric, user friendly
and automated solution, the company helps its clients
scale up their business by almost 40 percent. A onetime setup helps clients discard maintenance cost, thus
save currencies. Compliances are handled based on the
urgency, priority and complexity with 24/7 availability
to handle and provide its services to close the issues at
the earliest.
Driven by the philosophy and passion to be innovative
and abreast with the changing IT demands to provide
outstanding customer experience and bring a change in
the insurance industry, AMTPL has built a healthy and
budding work culture with inquisitive, interactive and
committed young Turks. The open door policy helps
the young and the experienced minds to come up with
the best and innovative ideas for delivery of solutions.
The company provides trainings to these comers and
encourages them to learn and update themselves with
upcoming technologies which will help them in their
personal and professional growth alike.
Moving ahead, Attune plans to expand its
international boundaries across the globe with health
and general lines of products and services and foresees
opportunistic growth based on the budding lucrative
global markets.
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November 2015
Global IT Transformation Architect
Allied Digital:
The Architect of Digital Transformation
T
Paresh Shah, CEO
His role in the top management, his ideas and his
engagement with the employee are the identification
of Paresh. With his vast 25 years of experience,
Paresh is leading the way ahead for Allied Digital.
Nitin Shah, Chairman & MD
An innovator, entrepreneur and passionate leader,
Nitin established Allied Digital. He is heading
and guiding the company with his perfection,
enthusiastic commitment, piercing dedication and
vision.
Offices: Mumbai (Headquarter), with global
presence at 195 locations
Clients: BFSI, Retail, Manufacturing, Government,
& Healthcare
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November 2015
ransaction,
Capabilities,
Infrastructure,
Attitude, Relationship, Trust, and Ethics – do
these sound familiar? Of course, yes. These
are the fundamentals of any business. But
what is their importance when it comes to an
IT Services business? People may wonder why these very
prevalent factors running a business are so consequential.
These are paramount as IT Services industry is not only
colossal; additionally it is cartelization of services that avail
any business to transform. But when these rudimentary
ingredients collaborate with each other to provide the best
of services to the clients, they’re considered as the pillars of
a company.
Incorporated in 1984 through the hands of Nitin Shah
(Chairman & MD), a visionary, Allied Digital (AD) (BSE:
ADSL) believed that these rudimentary ingredients are not
just to showcase, but to follow them. With a philosophy of
‘Passion’, ‘Teamwork’, and ‘Innovation’, AD sailed through
the prodigious grassland of IT Services. Through delivering
comprehensive global contracts with the edge of innovation,
cost-efficiency and capabilities to distribute immense digital
transformation projects, AD made a mark in the industry.
Yet, this is not just a single
instance for this company. Over the
years, its Enterprise Management
Services, Safe/Smart City Solutions,
Digital Business Solutions, Retail IT
Management solutions and its flagship
offering – End User Experience, have
distributed 360° value of IT, utilizing
benchmarked global service desk,
global field support, remote device
management, mobility, analytics, and
virtual workspace solutions.
Amid massive opportunities in
terms of digital India initiative and eGovernance, industry will opt for digital infrastructure, service automation
which will avail transforming cities
to ‘Safe’ and ‘Smart’. Paresh explicates, “As digitization
aggressively grows,
so will chal-
lenges in compliance, risk management bringing massive opportunities
in security. Solutions for business
transformation to fortify e-Commerce, mobility, analytics and cloud
will be inevitable”.
In the digital economy there is
incremented demand for innovative
solutions as the ways of business
are transmuting, as well as
comprehensive multi-option model
and high availability serviceswith
ecumenical reach. Amid incrementing
competition from innovative solutions
of the startups, AD is well poised to
distribute cutting-edge solutions and
have been perpetually re-orienting
the service models to
accommodate
the
transmuting role
of IT in the
Providing 360° IT Services Value
An industry leading player had a strategic plan to transform
their subsisting IT infrastructure by adopting incipient
cloud technology for an amended IT infrastructure uptime,
ITSM process implementation, business transformation,
improving IT helpdesk and implementing video surveillance.
This business was in total dismay in the transformation
process. There comes, Allied Digital which transmuted the
transformation process architecting data center & DR hosting
Services, Migration & Hosting Services, Modernization &
optimization, Re-badge of internal client SMEs, 24X7 Remote
Infrastructure Management, Cloud enabled 24X7 service
desk support, and Real Time Reporting Portal. In the process,
AD not only reduced the cost by 34 percent, withal amended first
call resolution up to 70 percent through transforming CAPEX to
OPEX. Also, it increased RPOs and RTOs along with access to
insightful reports and analytics through tier-4 data center, thus
resulting in ameliorated critical decision making, IT infrastructure
and ITSM process implementation.
Through delivering comprehensive global
contracts with the edge of innovation,
cost-efficiency and capabilities to distribute
immense digital transformation projects, AD
made a mark in the industry
organizations. Additionally, it has
embarked on consistent innovation
and adaptability to customer’s
business dynamics. To be ahead in
the competition, AD has enhanced
its ADiTaaS ITSM platform to
distribute
incipient
integrated
services dashboard along with IoT
implements. “We’re redefining enduserservices and are provisioning
center of excellence in the area of
Retail, Governance and Health Care,”
integrates Paresh.
Inspiring Years to Come
This 31-year old company’s growth
has been phenomenal. Gone IPO
in 2007, AD’s market cap is now at
mammoth high of Rs.1.84 billion.
With its ecumenical expansion to
195 locations over 40 countries, AD
is poised for magnification in three
levels – ‘Accelerator’to bring in
incremental growth, ‘Big Drivers’ for
large system integration and ‘New
Innovation’ to focus into breakthrough
innovation and new business offering.
With its vision set in the upcoming
future, AD’s value-predicated limber
and ardent management is yare to
act on customer feedback. Nitin
adds, “We’re proud of our human
capital and always look for copout
solutions with vendors, investors and
customers.
Amid ups and downs, IT Services
industry’s 27.6 percent year-onyear growth is unparalleled that
has set visions for the new-born
companies and industry bellwethers.
In the industry which is scattered and
fragmented in different minuscule
services, an integrated offering not
only widen the space, additionally
avails comprehensive services. With
a wagon of offerings in IT Services,
Allied Digital is way ahead of
competition and its legacy has shaped
the industry in a conjoint way.
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Healthcare IT
Attune:
scalable, robust and secure LIS radically effectuates the
aforementioned tedious process by automating the process of tracking every sample from collection, instructing connected machines about the bunch of tests to be
done and archiving it on the cloud in its software.
Marrying Healthcare & Technology for Human Amelioration
H
ealthcare IT market
is
witnessing
newer heights. The
wild adoption of
healthcare insurance
is now availing about Rs.800
crore for the treatment of people
below the poverty line; making the
financial transaction process too
intricate for a human to handle.
Beside the increasing private
equity investment in healthcare
institutions, government’s push
on adhering to standards is also
contributing to the rapid evolution
of healthcare ecosystem, not to
mention government initiatives such
as Digital India which is attempting
to automate government institutions.
From technology perspective, with
ameliorating internet connectivity,
cloud
is
democratizing
the
availability of high-class software
ubiquitously; giving
a huge thrust on
the
fragmented
Indian
healthcare
ecosystem. As the
beautiful intersection
of these two is
creating a phenomenal
opportunity
in
healthcare IT, being
the early mover in
cloud arena, Attune – a
pioneering cloud-based
healthcare IT company,
is precisely poised to
cash this opportunity.
Founded
by
Arvind Kumar (CEO),
Ramakrishnan (COO), Mohanaraj.P
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November 2015
(Business Development) and Anand
Gnanaraj (Chief Medical Officer)
– individuals with a decade of
impressive track record in their
Taking up the
challenge, Attune
has built a product
capability which
can store the
data locally and
synchronize it when
the net comes up
respective areas, the Singapore
headquartered company has not
just exploited the benefits of
cloud to its fullest, but built acute
functional capabilities around it. For
instance, the middleware of Attune’s
flagship product Lab Kernel - Lab
Information System (LIS) can
connect medical devices onto any
healthcare IT platform and perform
analytics on top of it. As impressive
as that sounds, marrying this unique
capability with cloud has empowered
the product to manage a whopping
1000 plus hospitals, imaging &
diagnostic labs and clinics across
14 countries. Considering that the
product market is different in each
country, Kernel LIS is being used by
over 150 hospitals and government
institutions in India, while used
mostly by clinic chains in other
countries.
Kernel LIS – Integrating Everything
In diagnostics labs industry, samples get collected from multiple
places such as hospitals, collection centers and patient’s home,
which are then sent to processing labs at geographically diverse
locations
and the results
are sent back to
recipients. Being
on cloud, Lab
Kernel
(LIS)
integrates
the
operations
of
all these centers
onto a common
platform. This
Surmounting Challenges
Arvind Kumar, Co-Founder & CEO
Enriched with 13 years of entrepreneurial experience gained in
diverse countries,Arvind is also a technology specialist and was
instrumentalinthedesign&developmentofseveralsystemssuch
as PACS. This philanthropist, who is also the founding member of
Gnyan Prabodh, an NGO working towards eliminating illiteracy,
orchestrates operative and strategic initiatives at Attune.
Offices: Singapore (Headquarter), Mumbai, Delhi, Kolkata,
Bangalore and Chennai
Clients: Spread across 14 countries including Malaysia,
Africa, Indonesia and Sri Lanka, has three out of five globally top
diagnostic labs and large government hospitals worldwide as its
customers
Offerings:
Lab Kernel - Lab Information System
Functionalities of Lab Kernel LIS range from Sample Registration
& Billing, Pre-Analytical Sample Tracking, Sample Accession &
ChainofCustody,AnalyticalWorkflow&DecisionSupportSystem,
Report Publishing & Dispatch System, Client Management
System, Lab Purchase, Inventory & Consumption Tracking, Lab
Interfacing & Interoperability to other Extensions.
Health Kernel - Hospital Information System
The features of Health Kernel HIS includes Patient Registration,
Billing&RevenueCycleManagement,ClientManagement&Credit
Control, Doctor Schedule & Appointments, Doctor Consultation
& EMR, Radiology & Imaging Information System, PACS
Support, Blood Bank Management System, Purchase, Inventory
Management & Consumption Tracking, Pharmacy Information
System, Hospital Support Function System and many more.
On contrary to common perception, security breach is
not usually caused by high profile hackers, but mostly
due to outsiders who convince insiders to share data.
Eliminating this issue makes cloud actually safer than
taking on-premise route. Credibly proving this to
customers from technology and process stand points
helped Attune during sales process. Also certain parts
of India suffer with network connectivity issues. Taking
up the challenge, Attune has built a product capability
which can store the data locally and synchronize it
when the net comes up. The company also suggests its
customers with unpredictable network connections to
keep a backup.
The 275 people strong company encourages its
people to move across functions. Hence, there is a
great cross pollination of knowledge between diverse
functions. Although the opportunity to play with
cutting-edge technologies to innovate ground-breaking
products is a great motivating factor, the force that gets
their creative juices flowing is observing the impact of
their products, which helps to save lives. The rapidly
growing organization proffering plethora of career
development chances to employees is always starved
for talent.
The Road Ahead
Attune is leveraging its leadership in the healthcare
IT industry and its hard-earned technology & business
acumen to build a wave of path-breaking products
that could spur a revolution in the industry. One of
them is a critical care monitor, which sends real-time
information to doctors whenever there is a fluctuation
(e.g. pulse rate drops low) in patient’s condition by
connecting the machines in ICU to a centralized system.
Amalgamating the power of cloud and mobility, Attune
is building another mobile-based platform. This can
help people to prevent diseases like Dengue or Malaria
by performing health screening in various villages and
cities and storing it in centralized database. This way,
doctors can provide appropriate tests and treatment in
the first attempt based on their area.
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November 2015
Financial Services
AWPL:
Creating Futuristic BFSI Solutions
O
ne of the leading Africa-focused banks in
Zambia had a legacy system for customer
on-boarding. The processes were manual and
involved a lot of paper work. The need of the
hour was to have a more modern solution that would
reach out to their customers via digital channels. At the
same time, the bank was also looking for a solution that
could automate and manage the entire procedure, so that
processes like account opening and KYC could be made
Viraf Sutaria, Co-Founder & CEO
Romil Turakhia, Chief – Global Sales & Marketing
Clients: Leading Insurance companies and Banks
Services: Case Management, Business Process
Automation, Content Management, Data Analytics,
Machine learning and IT Services & Applications
for BFSI industry
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November 2015
more agile and visible. AWPL implemented a new digital
solution powered by the Anthill innovation fabric that
enabled omni-channel support for customer on-boarding.
The solution was FATCA compliant and facilitated the bank
to reach out to the customer via newer channels like portal,
mobile and even walk-ins. The solution also eliminated the
need for the customer to fill in paper-based forms or even
submit photographs. All the above information is captured
digitally including the customer’s fingerprints as a part of
KYC.
Dotsphere Case Manager choreographed the
automation of the process for account opening. The bank
had a lot of legacy customer paper records, which were
also digitized and were made available to the end users via
Dotsphere Case Manager. The solution thereby allowed
complete digital transformation and served in bridging
the gap between the digital and legacy. AWPL not only
provided a system for customer on-boarding, but also
partnered with bank and laid the foundation for a platform
and a fabric that facilitates future digital solutions for other
areas of business within the bank.
In another instance where one of the recently
incorporated insurance companies selected AWPL Anthill
solution as its innovation fabric for the basic toolset of their
newly opened innovation lab for futuristic initiatives. The
first problem that this toolkit solved is that of providing a
single view of the customer with a self-service customer
portal available on the web as well as mobile platforms. This
was achieved with full integration with the e-submission
solution, document capture, document management,
and policy admin system. Using AWPL tools the insurer
achieved 100 percent digital processing of all new business
cases, thus making it efficient and competitive in the
market. The solution enabled client to attain high level of
customer satisfaction across multiple channel intake.
Another insurance company wanted to quickly
modernize their user experience for their legacy policy
admin system. They selected AWPL’s AntHill to ensure
digital transformation in their operations. Similarly, using
its Anthill solution for agile product configuration, AWPL
demonstrated to a leading insurance company the approach
towards total digital transformation where distributors can
be provided with choice of products
that would appeal to their captive
customers.
The Beginning
Incorporated in 1996, AWPL
chartered into automation of financial
industry through the expert hands of
industry veterans Viraf Sutaria (CoFounder & CEO), Romil Turakhia
(Chief – Global Sales & Marketing),
Sunil Savara and Cyrus Patel. The
first Indian to land in space, Rakesh
Sharma is the Chairman of the board.
The Innovation Fabric
IT services companies are going
through a major change and are
trying to be focused on adding more
value beyond plain manpower,
by bringing in some IP assets or
products. IT product companies are
also undergoing change. The need
for new-age products to solve new
age problems is leaving traditional
product companies behind and is
forcing them to think in different
ways. Banks are becoming digital
and so are insurance companies.
On the one hand, their competitors
for consumers are no longer the
traditional ones but beyond. On the
other hand they still have to work
within their legacy frameworks and
problems. Those who cannot bridge
the gap between digital and the
legacy part will perish very soon.
The legacy part of the business,
which includes paper, workflow,
faxes, telephone and email, is
shifting towards mobile, intelligence,
and machine learning. AWPL is
transforming such legacy companies
to digital and making sure that both
work together. Utilizing AWPL’s
Anthill platform, BFSI institutions
make their way to mobility and
analytics. It allows financial
institutions to rapidly build variety
of mobile applications with astute
analytics at the back applying
minimal skills. This product works
as the ‘innovation fabric’ for their
customers. It's a platform, which
democratizes mobility and analytics
capabilities for all by ensuring there
are minimal skills needed.
AWPL’s other product suite,
Dotsphere is a comprehensive case
management tool, implemented
to digitize, automate and manage
enterprises in BFSI. A processbased application Pencil that is
bundled with domain knowledge and
integration makes case management
faster and agile. With the efficacy of
Pencil and Dotsphere, Gartner has
regarded these products highly in
their reports.
AWPL also provides, highend niche services with the leading
products in the industry through
consultation and implementation
expertise.
Innovation: The Absolute Key
Amid a customer-centric philosophy,
AWPL follows a value-based culture
with the backbone being the Strategic
Leadership Team (SLT) which meets
regularly. The candidates culled
through a rigorous recruitment
process bring new ideas to the
company ensuring new innovation
constantly. Marking ‘innovation’ as
the absolute key, Viraf says, “Values
mean a lot. The contract is only to
keep the accounts in check, but for
us, it’s clearly what we say, we do
and what you perceive is what you’ll
get. For us, people have been very
consequential from the day one”.
AWPL’s cool technology team
also has two of its representatives
positioned in the top 10 places in India
in the Code Gladiator contest where
coders from prominent research labs
of famous Silicon Valley companies
and others participated.
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November 2015
Product and Solution Engineering
Baryons Software Solutions:
The Technology Connoisseur for Your Product Engineering Needs
R
apid change is a double-edged sword—a threat
and an opportunity. This philosophy perfectly
describes the state of present businesses,
especially software product companies which
live by the ‘adapt or die’ mantra. They witness and solve
myriad conundrums on a daily basis, such as constant
innovation, product portfolio maintenance, and increasing
product development lifecycles, while
coming up with ways to deliver cost
effective yet quality solutions
to their customers. However, for Pranav Kumar—an
enthusiast with varied delivery experience, spread across
a wide technology spectra—these challenges paved many
vividly clear paths of opportunity to help businesses
proactively combat these demons in disguise. And thus,
Baryons Software Solutions Pvt. Ltd was established in
2007 with the intention of providing the right solution with
the right technology to their customers.
Baryons is one of the emerging front runners in the
area of software engineering and development, growing
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November 2015
confidently at a fast and furious pace to find its place under
the sun among the prominent players. It offers a perfect
amalgamation of rich technology and domain expertise,
earned through multiple successful deliveries involving
complex systems integration and diverse technology
services expertise that is reflected in their comprehensive
portfolio of services.
“We did not want Baryons to be a typical services
company. Thus, we gave a solutions mindset to our
brainchild. Our undeterred focus of delivering IT services
through our continuously optimized and adaptive
development processes has made this a reality. The
focus is always on engineering and design that goes in
building a solution,” proclaims Pranav, the Founder &
CEO. Through a continuous churn happening
via categorization based on growing technology
stacks and customer domain and profile, the
company endeavors to proffer services
to developed markets and
solutions to emerging ones.
Keeping
People,
Processes,
and
Technology
as
fundamentals , the service
ambit of Baryons covers
Application Development,
Application
Maintenance
and Enhancements, Application
Migration, Managed Services Model
for Production & Engineering Support,
Application Re-Engineering/Transformation,
and Application Modernization. Having
developed platforms for more than a dozen
startups, the company takes pride in its Solutions offerings
as well, namely Portals & e-Commerce, Media Systems
Integration, Web Technologies, Content Management, and
is currently investing in Big Data, Analytics, Mobility,
Cloud, and Digital Media Streaming, making Baryons a
truly technology agnostic company.
Operating at a higher end of the spectrum, Baryons
leverages the latest game changers of technology like Big
Data, BI & Analytics, Mobility, Open Source platforms,
and Cloud Computing. The needs of the customer, market
conditions, and the ecosystem of potential innovations
are paramount in choosing the technology around which
the solution is crafted, be it solutions for B2C or B2B
businesses. Powered by agile methodologies and secure
platforms, the solutions give a competitive edge to its clients
in terms of flexibility, performance, and scalability. Reusable
frameworks are used that enable shorter time to market,
and a robust project management processes allows users to
adhere to costs and schedule, hassle-free risk mitigation, and
impact management. Further, iterative SCRUM drives the
whole process and ensures a continuous change management
process.
Through a continuous churn
happening via categorization based
on growing technology stacks
and customer domain and profile,
the company endeavors to proffer
services to developed markets and
solutions to emerging ones
The Roots of Excellence
Pranav Kumar, Founder & CEO
Pranav has a strong track record of performance in eminent
organizations such as Accenture, Infosys, and Tata Consultancy
Services during which he was involved in mission-critical services
to Fortune 500 companies spanning 19 years experience in
management and technology. As the founder of Baryons, he has
a hands-on approach towards all aspects of development, and
achievingtherightblendofpeople,processes,andsystemstodeliver
total customer satisfaction.
Services:
Software Development Services:
• Portals & e-Commerce
• Applications & Product Engineering
• Big Data Solutions
• Media Platforms
Offices: Bangalore
Marketing is claimed to be the heart of a business without
which it perishes. Breaking the norms, the delivery-focused
Baryons has crossed a turnover of more than Rs.2.2 crores,
230+ happy clients in 13 countries, and a 100-percent delivery
track during last fiscal, without focusing on marketing. “We, in
fact, are fortunate that the market has always embraced us and
sees us in the same light as we identify ourselves, despite not
being a sales-focused organization. The acknowledgement we
have got from our clients testifies the same.” adds Pranav. “A
large part of this accomplishment stems from our dedication
towards our credo, ‘Customer Success is Everything’.”
With an aim to create an organization that stays in an everlearning and dynamic mode, Baryons firmly believes that key
to distinguish oneself from the crowd lies in mastering the agile
approach and demonstrating capabilities which brings value to
their customers. The 60-people strong organization empowers
its crew accordingly. “At Baryons setbacks and successes are
collective; we believe in a collaborative approach in all our
endeavors. We recruit carefully, groom our hires diligently,
and mentor them to create a formidable team predictably and
successfully all the time.” says Pranav.
Future Prospects
The Bangalore-headquartered company also aims at spreading
its wings in North America, Middle East, Singapore, and Europe
through its Services and Solutions offerings riding on cloud
computing and mobility. Baryons’ growth as a bootstrapped
company plans to raise capital for a better and faster pace of
development. With the successful launch of two products in
its arsenal, Retail Activation Monitor (RAM) and Workforce
Enterprise, Baryons envisions itself as a solution factory which
provides Product and Solutions, and is continuously building a
captive team which architects its innovations.
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November 2015
Integrated Product Engineering Services
Caliber Interconnect:
Winning Customers’ Confidence with Sheer Commitment
W
ith Semiconductor technology reaching
its heights and people wanting more and
more technology solutions for everyday
life, the Global Product Engineering
Companies are finding it difficult to
identify right partners who can collaborate with them to arrive
at solutions for complex technological problems to come out
with innovative solutions.
The success story of Caliber Interconnect Solutions,
a niche integrated product engineering services provider,
commenced in 2010 when the management team with
different background and decades of expertise joined hands
to bridge this huge gap with its sharp technology edge and
highly-skilled workforce. Caliber crafted a business model
that brought all supporting teams including hardware design,
board design, Firmware and Software Design, simulation,
and product integration&development under one
roof to seamlessly produce quality solutions
cost effectively. This empowered the
Coimbatore-based
bootstrapped
company to ascend into a $3 million
company that is spread across India,
U.S. and Japan within a short span
of five years, not to mention the
addition of over 100 customers most
of whom are major semiconductor
players. The unique amalgamation
of management team’s expertise
also facilitates Caliber to discuss
issues from various perspectives,
confront and compromise to arrive at an
acceptable solution.
Delighting Customers
“Our clear understanding of customer’s pain
points in terms of technology, cost & quality
enables us to solve complex technological
problems of both semiconductor and embedded
companies,” says Antoniraj Mariadass, Director
- Embedded software, Caliber Interconnect
Solutions. The company constantly wins
customer confidence with its commitment
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November 2015
its proven quality control procedures and
practices, Caliber’s in-house built IPs facilitates it to provide faster turnaround time and
highest quality level
towards customer support during ebbs and flows. “We
follow the industry trends very closely and align ourselves
with latest technologies. We never hesitated to collaborate
with domain skilled partners to achieve the objective or
reinvest our revenue in people skill development and building
infrastructure for R&D activities,” remarks Suresh Babu,
CEO, Caliber Interconnect Solutions.
Besides its proven quality control procedures and
practices, Caliber’s in-house built IPs facilitates it
to provide faster turnaround time and highest
quality level. Vesting utmost importance in
delighting customers, the company keeps
collecting customer inputs at every stage
of the project to ensure whether the
product is taking shape as intended
for its end-use. Under turnkey
solutions model, the company brings
customers’ concept to realization
completely, even if there are frequent
changes, since all of its hardware,
software, co-design & embedded
teams and sundry of technologies are
sitting in one place. Once Caliber’s chip test
characterization services has proved that the
chip is functioning properly, the company
coordinates with its manufacturer, design house
and end customer to develop different types of
packaging for that application.
Immense Growth Opportunities
Caliber finds it hard to bring aboard engineers
with zeal for technology and creation as most of
today’s social media addicted young generation
doesn’t invest enough time for mastering and build
Suresh Babu, CEO
Suresh, the CEO of Caliber Interconnect Solutions is passionate
about technology and entrepreneurship. In his 15 years of
entrepreneurship with his passion towards technology and
concern towards the society, Suresh likes to create, nurture and
grow new talent, technology, and sustainable business solutions
for the benefit of all the customers and stakeholders.
Suresh has a post graduate degree in business management with
25 years of industry experience.
Antoniraj Mariadass, Director - Embedded Software
Leveraging 20 years of experience in both embedded & telecom
software fields, Antoni has built, led and managed partnership
programs with chipset vendors to develop & launch mobile
multimedia products in the global market. Antoniraj is also
an enthusiast of Embedded Linux and open source software
development.
Offerings:
Embedded product engineering services (turnkey solutions,
hardware design services and embedded software services),
Semiconductor chip characterization, and board bring up services
and IC packaging among others.
Offices: Coimbatore (Headquarter), Chennai, Bangalore, India;
U.S. and Japan
Clients: Almost all major semiconductor players including Intel,
Freescale, Kyocera, TI, Qualcomm, Teradyne, Advantest and many
medical & energy equipment manufacturers, defence suppliers
and Agro industries
passion towards technologies. Hence, the company
keenly fuels the passion of its carefully handpicked
engineers by organizing several internal knowledge
management sessions, specific trainings from
external experts and customer interaction activities.
The company also encourages all of its engineers
to actively participate and contribute towards the
industry events and conferences. The management
team is passionate to work in niche technological
areas and cultivates the same culture with everyone
in the organization. Caliberists work hand-in-hand
with management team and have the freedom to
develop their skills. Being strong believers of team
work, the highly customer-focused Caliberists are
empowered to take the required decisions regarding
their work, endowed with unlimited opportunities
to climb the technical & management ladders. They
are also constantly reminded to contribute to society
& humanity. While solving fascinating challenges is
fun for Caliberists, the company further stimulates
them with indoor games, yoga and meditation.
Caliber also endeavours to engage with students’
community and introduce them to the world of
technology.
Warming up to Opportunities
Agriculture, Healthcare and Energy verticals are
crying out for creative ideas, investments from players with clear market knowledge and passionate engineers to work under quality leadership to develop
innovative and cost-competitive solutions specifically for them. Realizing this, Caliber with its
strength in Embedded and Semiconductors domain
has entered the arena with its solutions that will revolutionize the way technology services are delivered. “We have plans to extend our product engineering services to various market segments namely
agriculture, medical and energy and serve more
customers. Our prime interest, however, is to build
technological solutions to enhance people’s life and
the way business is done,” concludes Suresh. Caliber aims to become a solutions-oriented company
that builds cost effective and innovative solutions,
concepts and technologies to serve customers
worldwide. The company will soon move to its
newly built corporate office in Coimbatore. It also
plans to raise its headcount and expand its Bangalore and U.S. office.
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November 2015
Mobile Initiated Commerce
Celltick:
Redefining Mobile Experience & Enabling Mobile Commerce
W
ant to turn mobile marketing
into a commercial success? Who
wouldn’t fancy minting the most
disruptive technology that is
penetrating deep into the life of
every human existence in the world! If so, then Celltick
– the numero uno of the home screen marketing realm
since 15 years, is the only place to be, especially in
India where financial services penetrations is low,
mobile initiated commerce is the magic sauce and the
strategic element that will help economies like ours
leapfrog from being under-banked to banked.
Strongly positioned as the catalyst of mobile
initiated commerce (MIC) in markets like India, eight
out of 10 SIM cards sold every month in the country
carries Celltick applet. This facilitates MIC via a
variety of means including enabling sales of millions
of mobile coupons every month which in turn drives
millions of dollars of consumption/sales in brick and
mortar merchants across 175 cities and towns in India
every day providing location based value for mobile
users across the country.
In addition, Celltick is also a global leader in
enabling the sales of digital goods & services for
mobile operators in over 20 countries for over a
decade. The company follows global standards in
mobile marketing and promotion in the mobile carrier
space. Given the under-banked reality of South Asia
region, Celltick as a strategic partner to mobile
operators is now helping operators drive adoption
of mobile money applications and ease of use via its
next generation applet.
The Mystique of Celltick
While adoption and ongoing usage is quite a challenge
for MIC, especially in South Asian countries, it is an
uphill task for the operators to create simplistic mobile
money solution that is easy to adopt, ubiquitous
eco-system, use cases that will enable consumer
convenience and ongoing value resulting in repeat
usage. Regulatory framework, which has been largely
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November 2015
Abraham Punnoose,
Managing Director - India
Abraham is responsible for the company´s business
in the Indian subcontinent. Prior to joining the
company he served as Global VP Marketing &
Business Development at Roamware. With over
20 years of experience in sales, marketing and
business operations across telecom and retail
banking, Abraham has proven experience in opening
up telecom software markets globally for startup
companies and extensive domain knowledge in the
wireless business. Prior to Celltick, Abraham has
held management roles at international companies,
such as Roamware, Hutchison Telecom, HDFC Bank,
American Express TRS and Lowe Lintas.
Global Offices: Europe, Asia, South America and
the U.S.
Offerings: START, LIVESCREEN & MASS ALERT
Regional Clients:
• South Asian Customers: Operator - Vodafone,
Airtel, Idea Cellular, BSNL, Reliance Infocom, Aircel,
Dialog, Mobitel, Airtel Lanka
• India OEM’s: Micromax, Intex, Karbonn and
Videocon Global Customers: Over 40 mobile
operators and over 35 OEMs
addressed in the recent central bank policies in India,
is another confront. But as MIC has been a focal area
for Celltick, the company has emerged as one of the
largest publishers of mobile coupons in the South Asia
enabling sales from over three million location based
coupons every month.
Celltick has an intimate understanding of the mobile
consumer engagement dynamics given its decade long
global experience in managing
the home screen experience on
the mobile phone. The company
drives billions of transactions
annually globally with more than
150 million active consumers in
over 20 countries with their Live
Screen product.
Android today constitutes
over 80 percent of the smartphone
market
globally
and
with
START, the company’s Android
smartphone business is set to take
off like rocket ship and adoption
by tier 1 mobile carriers & leading
OEMs is a testament to the
quality & value that the company
delivers to mobile users. The
START application is a
demonstration of Celltick’s
mobile
marketing
expertise with the seamless
transition from feature
phones to Android
Smartphones
S T A R T
helps to create
one’s own perfect Android interface, and with
a reach of over
100
million
START enabled
devices consequent to the company’s contracts
with more than
40 operators and
OEMsits set to
transform mobile
experience, content
discovery & monetization globally.
Talking about innovation happening within the
company, Abraham Punnoose,
Managing Director, Celltick India,
asserts, “Some of the new areas
Celltick has an intimate understanding of the mobile consumer engagement dynamics given its decade
long global experience in managing
the home screen experience on the
mobile phone
that we are enabling include adoption of mobile money services, intuitive mobile money interface for
mobile money users, enabling ease
of usage and driving downloads
and utilization of MIC apps like
mobile money, banking apps and
recharge apps, E tailing apps via
START Celltick’s lock screen. Major OEMs like ZTE, Gionee, Micromax, Intex, Videocon and Karbonn have already adopted START
due to its efficiency to provide
the most powerful mechanism
to engage customers, enable
enhanced user interface and
drive monetization”.
The Entrepreneurial Culture
The 120 people strong company follows a multicultural
work ethos with over a dozen nationalities that constitute the work force globally. An equal opportunity
company, Celltick offers
an entrepreneurial culture
where team members are
encouraged to try new
ideas and strategies to increase value for its customers.
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November 2015
Onmi-Channel Retail Solution
Cnetric Enterprise Solutions:
Marking a New Horizon for Retail Enterprises
I
ndia is on the avenue to become the world’s fastest growing e-Commerce market, if existing projections are to go by. This adventurous area is
getting apprenticed by able-bodied investment
action and accelerated by the availability of high speed, lowcost internet access. The
retail industry of the country has witnessed a colossal digital transformation
by utilizing the powerful
e-Commerce capabilities
provided by the likes of
Cnetric. However in today’s
highly-dynamic market, the
need for providing a fast rollout is always a stipulation and
many solution providers, to the
disappointment of clients, require
months to craft such highly integrated
solutions. This is where Cnetric Enterprise
Solutions comes into the picture. Founded in 2003 in
Bangalore, the venture delivers Enterprise and MidMarket commerce solutions at speed – by utilizing cloud
capabilities, coupled with a streamlined delivery model.
This allows retailers to leverage digital channels faster,
and achieve a quicker return.
Cnetric offers adaptability in utilizing the
technology appropriate for a client’s business size,
operational complexity, and roadmap. The solutions go
beyond the mission-critical front-end and fulfillment
applications, and extend to delivering cost-effective
operations management. Cnetric recommends the best
in accomplishing expertise, accompanying with endto-end support, training and connected sustainability of
enterprise investments. Whether the necessitation is for
holistic conceptual decisions and conventional solutions,
an online ascendancy arrangement to administer
processes, a planning and scheduling apparatus
for operations or a tool to accomplish compliance
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November 2015
effortlessly, Cnetric is exclusively
positioned to accommodate these
needs.
The venture’s end-toend solutions in regard
to e-Commerce, Business Integration, Business Applications and
Product Development,
have made the company stand tall against
comparable market contenders. The company
provides proficient solutions to reputed companies around the world.
These solutions ensure the
significance that Cnetric hold
for the clients, as it empowers
their growth and puts client’s success on the top of the priority list.
Universal Commerce Suite & Universal Retail Dashboard – A New Uprising of the e-Commerce Industry
Cnetric’s Universal Commerce Suite enables retailers
to have an online presence that supports their vibrant
online business models cost-effectively. Meanwhile,
The solutions go beyond
the mission-critical front-end
and fulfillment applications,
and extend to delivering
cost-effective operations
management
Manohar Durai, President & CTO
Manohar has over 20 years of experience in the Information
Technologyindustryintheimplementation/integrationofenterprise
class applications along with a decade of pre-sales, post-sales
and consulting experience in areas including e-business/eCommerce, BPM/SOA, enterprise applications integration, sales
force automation and many more.
Offerings:
Omni Channel Commerce:
Cnetric provides e-Commerce, Digital Marketing, and Online
Marketplace solutions. This enables flexibility to accommodate
various business models – from franchises, to telecoms, Retail
establishments, and B2B organizations.
Services:
Cross Industry Enterprise Services & Solutions and Engineering
Services, Universal Business Connector, Universal Retail
Network, Universal Solutions Pack and more
Achievements/Recognition:
• IBM Beacon Award - 2015 for Outstanding Cloud Solution
Hosted On Softlayer
• IBM Business Partner Award – 2014 for Innovation in Cloud
e-Commerce
• Recognized by Gartner as #1 e-Commerce platform
Clients: Canon, Dotti, O2, Vodafone, Roche and many more
Office: Headquartered in Bangalore, Cnetric also caters to
clients across America, Europe, Australia and APAC.
the venture also provides solutions for retailers to
merge business analytics with e-Commerce. This
allows retailers to influence the purchasing choices
of individuals in real-time. The company’s Universal
Retail Dashboard facilitates large volumes of data
to be extracted, combined, and visualized, thereby
enhancing the decision making processes of various
organizations.
“We are positioned as leaders in providing highly
flexible e-Commerce solutions in the retail space
targeting both enterprise and mid market sectors.
Key to this is intelligent optimization – whether this
is real-time placement of relevant add-on products,
or automatic assignment to the most cost effective
courier for that delivery – intelligent use of data is our
way of driving differentiated value,” asserts Manohar
Durai, President & CTO, Cnetric.
Enhancing the solution ecosystem is a key part
of Cnetric’s strategy to ensure innovation of online
services. The company utilizes such eco system
partners to enable automatic and relevant search
optimization, and to provide context based search to
enterprises looking to improve conversion rates.
Adding the Meaningful Solutions through Simplicity & Dedication
Cnetric focuses on transferring knowledge between
team members – developing cross functional teams
that exhibit strong software ability and technology
skills. However, success doesn’t eliminate occasional
crunches. For Cnetric, this required coaching on soft
skills such as customer management, communication,
and the need to keep a pace with industry changes.
Nevertheless, the company is positioned nichely as
a superpower in the domain of enterprise solutions.
With an in-house strength of 80+ members,
Cnetric’s quest to reach the pinnacle of success grows
every day. The team undergoes rigorous internal
training on various technologies, customer service
methods, deployment styles and so on. The flexible
work culture fosters creativity and innovation. The
team is kept on their heels through frequent team
outings, and awards & recognitions for outstanding
performances. Having worked with a large clientele
circle, the company envisions expanding its team to
launch new e-Commerce solutions for B2B trade and
soon extending its reach in cities like Bombay and
Delhi.
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November 2015
e-Commerce
Droom:
Cementing the Auto Realm with Trust & Transparency
“I
love cars. Even if you ask me to buy it
blindfolded, I would do it,” said no man
ever. How high your passion towards
automobiles be, you would beat your
brains out in buying a perfect vehicle with
no defects in it. But is the perfect vehicle you buy from
Sandeep Aggarwal, Founder & CEO (left) &
Rishab Malik, Co-Founder & VP - Business Development (Right)
Sandeep Aggarwal, Founder & CEO
The brain behind the India's first and the largest managed
marketplace - ShopClues, Sandeep brings in more than two
decades of experience in serving senior positions across multiple
industries.Celebratedforhistopnotchandinnovativeworks,heis
alsoconsideredanactiveangelinvestor,philanthropistandInternet
visionary.
Rishab Malik, Co-Founder & VP - Business
Development
With 10 years of experience in Strategy, Finance and
Entrepreneurship in the U.S., UK, India and Singapore, Rishab
has worked in companies like GE Capital Services, Leighton
International,Bestylish.comandGSFIndia.Hehasalsoco-founded
Figr – a technology innovation firm – and is a founding member of
The Hub – a conjoined avatar of innovation lab, business incubator
and community center.
Offices: Gurgaon and New Delhi (India) and California (U.S.)
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an unknown vendor really perfect? It is proclaimed that
consumers in the U.S. lose over $30 billion each year owing
to car buying scams, many of which are easily avoidable.
Imagine India, where people are not only succumbed to the
unreasonably priced automobiles, but also are often anxious
about the hidden complications, which raise their ugly head
eventually. Thus, rather getting caught in the web of deceit
and falling prey to the overpowering ‘buyer’s remorse’
senses, it is indeed a better way to partner with those trusted
platforms which not only deliver quality services, but also
cater the deficit of trust and pricing. Having embodied these
aforementioned qualities in its core is a unique company
Droom Technology Pvt. Ltd. Touted to be India’s first
online marketplace to buy & sell new & used automobiles
and automobile services, Droom is the contrivance of active
angel investors and entrepreneurs – Sandeep Aggarwal and
Rishab Malik. The year-old company sits pretty by filling
the void with transparency, trust and pricing advantages,
thus leveraging a true disruptive 21st century experience in
buying & selling automobiles.
Securing Vehicles against the Demons-in-Disguise
At Droom, each and every detail of a vehicle is treated
with utmost perfection. Here, comprehensive and detailed
auto inspection informs the buyers about a vehicle's actual
condition, history, and cost, while car care & detailing looks
after the extensive cleaning and detailing of a car’s interior
and exterior. Auto warranty plan of the company alleviates
overhead spends on unforeseen maintenance costs. Moving
beyond the limited boundaries of online classifieds or
online auto discovery platforms, Droom also hands out a
wide range of service programs under its Road Assistance
catalog and it owns 24X7 pan India coverage.
The Droom Full Circle Trust Program
Droom's proprietary algorithm named Full Circle Trust
Program backs the buyers and sellers in shielding their
decision against the possible risks. People are ensured about
the reliability of the transaction enablers who are rated,
reviewed and forced to disclose more information about
their vehicles through Seller Declaration forms. With fixed
price, best offer and auction as its idiosyncratic attributes,
the platform has also given options of Commitment Fee
which is fully refundable and covered under Droom
Buyer Protection policies, in which the buyer can book
his preferred option amongst the 13 clearly detailed listed
categories of automobiles by paying two percent of the
final selling price, while the remaining 98 percent marks
the closing of the transaction. However, the refund or the
cancellation solely depends on the company’s Dispute
Resolution team which will provide a final decision after
a deep scrutiny of scenarios that led to the situation. In
addition, Droom also offers Droom Inspection Report on
the vehicles.
The Brains behind the Mastery
Sandeep firmly believes that innovation and disruption
do not seize life where there exists a blind following of
established set of rules. Run on the same philosophy, the
platform broke the mundane norms and ignited its journey
by becoming a mobile-first marketplace. In fact, it also
has the distinctive charm of bringing both B2C and C2C
vendors together on the same platform, thus giving them
an enriched experience of a win-win solution. Speaking
about innovation in Droom, Sandeep, the Founder & CEO,
Moving beyond the limited
boundaries of online classifieds or
online auto discovery platforms,
Droom also hands out a wide range
of service programs under its Road
Assistance catalog and it owns
24X7 pan India coverage
proclaims, “When I founded Droom, not only I didn’t
know much of auto industry, but I also ensured that the first
18 people we hired, hailed from other industries except the
automobile. We didn’t want people to come with set ideas,
because if those people would have done their jobs right,
then there were no room for Droom”.
The Silicon Valley-styled startup is embedded with the
ideals of high energy, passion, non-hierarchical, completely
informal and open-door environment. Abiding by the
philosophy 'Work hard and Play hard', the merit-based
organization not only encourages its 90 people strong crew
to own a high sense of ownership to enable a result-oriented
endeavor, but also makes its casual work environment
more fun by infusing recreational activities. Having career
development, career goal and personal development as its
paramount axioms, Droom makes sure that the fresh talents
are groomed under the strong management team to breathe
through its core values that also include being customercentric, having long-term approach, ability to learn from
mistakes, high-work ethics, positive attitude, being datadriven and humanity. The same ethos has helped them
to grow 300 times in its last seven months, thus carving
its name as a hyper-growth company amongst the rest.
Nurtured by some of the eminent investors, the company
also has raised nearly $20 million, till date.
En Route to Excellence
Recently joining hands with JetSetGo – a marketplace for
private jet, helicopters and air ambulance, Droom has
moved one step further by helping people to reap-in the
luxury of buying or renting a private jet or a helicopter.
With this, Droom aims to expand its catalog to embrace 2030 more automobiles and automobiles services-related
categories. With crystal-clear strategies to foray into
international territories by the end of 2016, it is currently in
the phase of building a global product and envisions
bringing more such reliable and robust technology
platforms to the fore.
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November 2015
eLearning
G-Cube:
Enriching Your Man Power with Masterpiece eLearning Solutions
E
xperts predict the global eLearning market to
reach a whooping $107 billion by 2015. The
Learning Management System (LMS) will
grow by 25 percent each year and by 2018,
will reach $7.8 billion. With businesses be-
Manish Gupta, Co-Founder & CEO
An entrepreneur at heart, Manish has keen sense of the market
and heads the sales and marketing efforts. He has been listed by
Fortune Magazine in its ‘40 Under 40’ List that features the most
innovativeentrepreneurswhohavesuccessfullyturnedideasinto
profitablebusinesses.Manishhasalsobeennominatedasoneof
the Top Ten eLearning Movers & Shakers in Asia Pacific by Bob
Little Press.
Clients: Ranging from Fortune 500 to mid sized organizations
worldwide
Offices: Noida (Headquarter) in India, U.S., Europe and Middle
East
Solution: WiZDOM Learning Suite, which comprises LMS,
VirtualClassRoom,ContentAuthoringTool,AssessmentEngine,
and Skill Gap and ILT management systems
Services:Contentdesigninganddevelopingcustome-courses,
mobile learning, content localization, game-based learning,
simulations, and consulting for curriculum design
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November 2015
coming increasingly complex, technology changing, new
products being launched, compliances, regulatory environment and customer preferences changing at the light speed,
the numbers doesn’t seem a far-off dream. Why? Because
these asks organizations to keep their workforce continuously trained. As classroom trainings are logically impossible for such frequent training interventions, eLearning and
blended learning are the only logical options one can think
of. With mobile emerging as the best pal of men, there has
been a definite shift from traditional desktop based eLearning to mobile learning, wearable device learning, learning
videos and game based learning. On the other hand, big
data will impact eLearning in positive ways as it will allow
Learning & Development managers to personalize learning
and evaluate its impact at granular level.
G-Cube has emerged as the mission critical partner
for this eLearning need of any organization. The company
holds diverse experience across various sectors and
has been able to adapt and upgrade itself to meet the
requirements of the industry and clients. G-Cube provides
high quality, best-suited solutions to clients keeping in
mind the unparalleled services and maintaining the quality
of resources, thus offering all the learning solutions under
one roof ranging from conceptualization to designing and
development to deployment, training and support, thus
acting as a one-stop-shop. This CMMi Level 3 Company
customizes its solutions to suit the needs of its clients.
Whether time-management, resource-management or
budgetary concerns, the company provides tailor made
solutions in terms of hardware, software and people support
wherever and whenever needed. The company also has
multiple models of engagement, which provide the client
with freedom to choose the one that works for them best.
The Acumen
Being a pure play learning technology organization, G-Cube
offers two niche solutions to the domain – Proprietary
Learning Management System WiZDOM that is built on
the premise that learning management should be seamless
as well as effective, and eLearning Content Services
which creates eLearning courses for its clients that can be
delivered on PC, tablet, mobile or gaming devices. “Mobile
learning is always growing at a very
fast pace. Apart from fresh mobile
learning content, several thousand
hours of eLearning content needs
to be converted to mobile learning
using HTML 5 and there is a huge
opportunity for organizations which
can develop the relevant capacity,”
cites Manish Gupta, Co-Founder &
CEO, G-Cube Solutions.
Only after a thorough research
about the cultural, technological and
process elements, and a survey of
the leadership team of the clients to
understand their specific pain areas,
G-Cube’s Instructional Designers
suggest a content strategy for each
type of program and course. The
company has a host of SMEs from
various industries who help G-Cube
create pertinent learning content.
The Research Enthusiast
G-Cube invests heavily in R&D of
new eLearning solutions to innovate
new products and services, many of
which have won accolades from the
industry. Equipped with a technology
lab that designs, develops and delivers
next-generation embedded solutions
from proof of concept to postdelivery maintenance and support,
the company is at the forefront of
researching and creating possibilities
for using wearable devices like Smart
Glasses, Smart Watch, Sports
G-Cube holds diverse experience across
various sectors and has been able to
adapt and upgrade itself to meet the requirements of the industry and clients
accessories and other for learning
purposes.
G-Cube is engaged in research
of some of the key areas including
adaptive learning, wearable learning,
responsive learning and learning
analytics. “Being at the forefront of
the innovation gives us a leadership
position in the market, our solutions
have competitive edge,” says Manish.
It is because of this trait that G-Cube’s
product WiZDOM LMS was widely
accepted and used by several education
institutes and L&D departments well
before its roadmap was completed.
The Guardian with Sheer Prowess
Guarded by a strong management,
G-Cube is led by senior professionals
from leading organizations of the
industry. The company believes that
the strength of any organization lies
within its people and their manager’s
ability to enthuse and equip them to
grow. Thus, G-Cube imparts trainings
in the fields of new
t e c h n o l o g y,
management practices and skills
development
including
‘Future
Manager’, ‘Train The Trainers’ and
‘Skill Development’ apart from
technical and functional areas.
As a business, the company is
passionate about creating economic
value for its stakeholders on a longterm basis. G-Cube is determined
to follow its value-principles as it
endeavors to achieve its economic
goals. The company is driven by
a larger-than-life mission called
‘Happiness-For-All’ and its values
are somehow linked to this vision.
It offers a friendly and caring
environment where its associates have
the opportunity to experiment and the
freedom to explore – both as team
members as well as an individual.
Today, the company experiences a
robust growth and has been achieving
a CAGR of over 30 percent in
last seven years. G-Cube has been
recognized as fastest 50 growing
companies in India for four years
in a row by Deloitte. The company
will continue to expand its offerings
in learning and talent management
space. It has aggressive growth plans
and intends to further accelerate its
growth rate from current levels and
expects to reach $50 million revenue
in next four years. G-Cube also
plans to further strengthen its partner
network across the globe as part of its
growth strategy.
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November 2015
IT Consulting
Infogain:
enables overall professional and personal growth,”
said Kapil Nanda.
Global IT Consulting Leader
Looking Forward
T
he global IT consulting industry is changing,
as enterprises evolve into a more customercentric role and customer loyalties are more
fragmented among smartphones and tablet
usage, the cloud and social media platforms.
For IT consulting firms to remain competitive, they must
invest in a domain-skilled workforce, automation, innovation and quality-driven solutions.
Infogain, a global business and IT consulting leader,
provides front-end, business objectives-led, customerfacing technologies, processes and applications that lead
to a more efficient and streamlined customer experience
for High Tech, Insurance and Retail clients located
worldwide.
Established 25 years ago in Silicon Valley,
California, by Kapil Nanda, Infogain’s reputation for
high customer satisfaction rates remains consistent, with
several customer relationships over 10 years strong. The
company reports a customer retention rate of more than
90 percent over a five-year period. Today, with close to
2,000 employees in the U.S., Europe, the Middle East,
India and Asia Pacific; the company services five of the
world’s largest 50 and 20 of the world’s largest 1,000
enterprises. The company’s growth continues to surge
in the competitive IT market, attracting new investment
and growth.
ChrysCapital Invests $63 Million
Infogain has more than doubled its revenue in the last five
years and remains one of the fastest growing IT services
firms, with growth rates charting 50 percent higher than
the industry average. Recently, ChrysCapital, a highly
Kapil Nanda, President & CEO
Infogain has more than doubled
its revenue in the last five years
and remains one of the fastest
growing IT services firms, with
growth rates charting 50 percent
higher than the industry average
reputed private equity firm, announced an investment of
$63 million into the company. The firm chose Infogain
because of its demonstrated industry leading growth rates,
while building significant differentiation in the domain
led IT consulting and new-age, digital service lines.
ChrysCapital executives foresee continued expansion
Kapilbringsover30yearsofextensivemanagementexperienceduring
hiscareer,workingwithindustrypioneersincludingBurroughs,Inteland
Altos Computer.
Offices: India, U.S., Middle East, Singapore & New Zealand
Services: Digital Transformation, Customer Support, Oracle
Knowledge,Cloud,Mobility,ApplicationManagement,QA&Test,SOA
& Enterprise Integration, Oracle e-Business and Port Logistics
Industries: Retail, High-Tech and Insurance
at Infogain, due to Infogain’s strong leadership, talented
employees, and outstanding customer base.
Six weeks after the ChrysCapital investment, Infogain
and Blue Star Infotech, Limited (NSE: BLUESTINFO)
entered into definitive agreements under which Infogain
will acquire Blue Star Infotech’s IT operations. The
acquisition will expand Infogain’s digital transformation
offerings, particularly in the areas of cloud, mobility,
SAP and analytics; adding specialized capabilities in the
travel/hospitality, high-tech and healthcare verticals.
Infogain’s Greatest Asset
Infogain’s greatest asset is its employees. The company’s
culture encourages, continues education and training
for both new and experienced professionals. Infogain
shines because not only does it attract and retain the
best IT minds; it consistently keeps their employees
happy. It is this ethos that also reflects in company’s
work environment. Constant feedback, appreciation,
recognition, and more contribute to employees that are
enthusiastic and motivated. “We believe that working at
Infogain is not just a job - it is a long term career that
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November 2015
Infogain’s IT solutions are used by leading
organizations globally ranging from retail mobile
point of sale (POS) solutions to insurance claims
and call centers with thousands of agents, enabling
them to serve their clients in an effective manner.
Infogain’s Strategic Business groups offer Infogain
clients leading solutions and capabilities to serve
their clients efficiently and effectively.
For the coming year the company’s High Tech
group will focus on digital transformation, with
offerings around social, mobility, analytics and
cloud. Its leading solution in this area will be
customer service automation, adding capabilities
such as knowledge management, near-real-time data
intelligence, customer collaboration, multi-media
content management, social platform monitoring,
and mobile device based interactions.
Infogain’s Retail group will focus on four
domains: merchandising, e-Commerce, stores, and
innovation. Infogain now offers its Infogain Oracle
Retail E2E Solution, a pre-packaged, optimized,
and hosted implementation for mid-sized retailers.
Spanning merchandising and store functions, this
solution takes Oracle’s best-in-class retail solutions
and pre-packages their integration with a single
sign-on Unified View Portal, representing a major
innovation that will provide significant value to
mid-sized retailers worldwide. The Retail group
also anticipates continued rapid growth of its Oracle
Micros practice and continued ongoing delivery
excellence across all of retail service areas.
Infogain’s Insurance and Healthcare group’s
solution focus includes health management and
P&C solutions, including its claims management
application development solutions, application
management services, and mobility solutions.
Over the coming years, Infogain will continue to
provide world-class, domain-led consulting services
to clients worldwide. The company will continue to
seek new acquisitions to build capability and scale.
Demonstrating passion, expertise, and dedication,
Infogain’s team delivers high quality results that
exceed customer expectations.
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November 2015
Software Testing
IIC Technologies:
Rajesh Alla, Chairman & MD
Leveraging Decades of Expertise to Offer the Best
GIS Solutions
T
he vast territory of earth never ceases to regale us
every day. With the boon of technology, our endeavor
to unwrap the earth has taken a step forward and has
originated an incipient industry – GIS (Geographic
Information System). With an ever increasing rate of CAGR
8.19 percent, India is additionally buckling up to challenge the
ecumenical GIS market. But amidst the consistent strenuous
developments, the terminus results don’t suit the users as
there is no API to develop in, arduous to utilize relational
database, and little or no scope of creativity in developing
backend software. Yet, in these astringent conditions of the
market, IIC Technologies with its high-quality standards,
domain expertise, adroit & experienced manpower, and
total consumer commitment transformed the market into an
incipient era of GIS solutions.
Incorporated in 1994 in Hyderabad, IIC is the brainchild
of Rajesh Alla (Chairman & MD). Starting with Survey of
India and Geological Survey of India as its very first clients,
this company forayed further into Indian GIS market and
went global with its consummate spectrum of GIS solutions.
The Uncompromising GIS Offerings
quality programs, ISO 9001 compliant quality systems and
survey standards of International Hydrographic Organization.
“Our experience in conducting topographic surveys and inchart production for a number of clients such as the NOAA,
UKHO, NHS, LINZ, INHO in ocean and estuarine/riverine
environments, has given us a construal of the issues and
challenges that are encountered in conducting the survey to
international standards,” explicates Rajesh.
For terrestrial mapping, IIC is a framework contractor with
Ordnance Survey GB, the world’s most sophisticated mapping
agency. Being well versed with Smart City technologies,
IIC carries out field surveys utilizing Total Stations, GPS
supplementing with other traditional methods, along with
successfully executing resurvey projects under NLRMP
Program – covering 10 districts in Gujarat by pristine ground
method, 16 districts in Bihar, and 5 districts in Odisha by
utilizing Aerial photos. Pioneering heritage mapping services,
IIC offers 3D survey capture methods, and measured survey
database that comprises a consummate 3D point cloud of the
site to offer comprehensive 3D information immediately after
creation of the database and at a later date.
To prosperously accomplish Aerial mapping projects
without chartering helicopters, this company has acquired
two aircrafts – Cessna Caravan 208 B and DMC II with 230
airborne cameras under its own Air operators permit. In one
of the projects, IIC successfully consummated a giant
project of mapping total Indian coast line with a
corridor width of 8 Km into land from Gujarat to
Bengal progressing from data acquisition to data
processing. IIC has also executed several projects
using airborne LiDAR and Terrestrial / Mobile Lidar
technologies.
A trusted supplier to dozens of mapping and charting clients,
IIC assuages the pressure on organization by augmenting
and enhancing their capacity and competence. With over two
decades of expertise in distributing value integrated and
custom solutions, IIC offers solutions and services for the
acquisition, management, integration, and dissemination
of geospatial data – a gamut of end-to-end geospatial
solutions to the Government, Heritage, Infrastructure,
Marine, Defense, Transportation, Oil & Gas, and Utility
sectors. Through IIC’s solutions that include Marine
Solutions & Mapping, Terrestrial Solutions
& Mapping, Aerial Surveys, Geosurveys,
Heritage, and Software (Innovation Centre),
the Indian GIS market has received a boost.
IIC’s team of professionals with
specialized expertise and proven
technologies processes hydrographic
and topographic survey data utilizing
Ship/Boat borne hydrography method
Rajesh Alla, Chairman & MD
while the entire teamwork is covered by
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November 2015
A Coalescence of Innovation-ExperienceExpertise
Without restricting to just GIS services,
IIC offerings extend into innovation,
developing customized applications for
Defense Labs, Hydrographic Offices,
Scientific Institutions and Waterway
Authorities with a professional team of rich
experience. To meet the requisite of internal,
Rajesh, founder of IIC Technologies, is an engineer with 30+
years of rich experience in the geospatial industry and document conversion industry. Graduated from Carnegie-Mellon
University- a premier institute for Artificial Intelligence research
and worked in the Robotics Institute.
He is one of the pioneers of Automated Digitizing and Recognition of hard copy documents in the Conversion industry. Rajesh
has developed numerous Pattern Recognition and Artificial Intelligence Algorithms for automated vectorization and feature
attribution of contours, point symbol recognition and text identification.
One of the founders of Audre, Inc., an American firm and
a world leader in Automated Document Conversion Systems
development, he was instrumental in developing the e-Learning
module known as Merit Scholar a prototype for ENC Tutor.
Nominated as one of the members on the IHO Data Protection Scheme Advisory Group (DPSAG) from the industry side,
he is also an advisor to GEOMAP Society, India, which brings
out the GIS India publication. Rajesh is also a Committee member of National Institute of Standards and Technology (NIST),
U.S.A and Raster Image File Format (CALS) standards.
Offices: Hyderabad (Headquarter), Visakhapatnam, U.S.,
Canada, Europe, Australia & UAE
Achievements:
• Best Chart production award given by Norwegian Hydrographic Office
• Best ITES MNC award at ITsAP annual awards ceremony
• The only private company recognized by the IHO/FIG/ICA to
conduct both S5 and S8 Category B courses in hydrography
• Best Offshore Processing Company for last two consecutive
years by HYSEA
Services: Marine Survey & Charting, Aerial Data Acquisition &
Processing, Terrestrial Mapping and Survey, Heritage Conservation, Aero Charting, Strategic Solutions & Academy
Clients: Indian Government Authorities, NOAA, Silver Springs,
MD, USA, Canadian Hydrographic Services, UK Hydrographic
Office, and Royal Netherlands Navy amongst various others
Following philosophy of
thinking big and out-of-thebox, IIC’s salubrious work
environment lets the team
strive towards excellence
as well as external trainings catering to the growing
demand for geospatial specialists and analysts, this
company has setup IIC Academy which aspires to be
an ‘International Center of Excellence’ in GIS bringing
in two decades of IIC expertise in the application of
geospatial sciences.
Following philosophy of thinking big and outof-the-box, IIC’s salubrious work environment lets
the team strive towards excellence. Rajesh explains,
“We firmly believe in inculcating total customer
commitment as a way of life. We accentuate skills
development & work-life balance as crucial elements
of human capital”.
On the other hand, IIC’s executive team that
comprises of deep expertise and decades of experience
with a wide spectrum of investment and operational
disciplines fixates on balancing the current needs
and obligations of company with the mandate to
enhance the endowment over time through portfolio
diversification, innovative investment approaches,
and risk management besides managing over 1500
investment and support professionals around the globe.
Increasing Global Footprints
Collaborating actively with academia and established
research agencies, IIC endeavors to offer cutting-edge
technology and complete system integrator end-toend solutions. With year-on-year growth that exceeds
industry averages, this GIS solution provider plans to
increase investment in GIS, Marine and IT services
to meet more expeditious adoption by clients. IIC’s
vision of growing the value chain expediting growth
will further enhance its footprints across the globe.
In the market that can only go big in an endeavor
to prognosticate global catastrophic events and
unearth the unknown territories, IIC Technologies is
representing India that has always been at a nascent
stage in Geospatial solutions.
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November 2015
Outdoor & Experiential Marketing
Laqshya Media:
The Worthy Marketing Campaigner for Big Brothers in the Industry
I
n the showbiz world where the traditional ‘Jo Dikhta hay
Wohi Bikta hay’ or ‘whatever is seen is sold’ concept has
been very consequential for brands, they try to interpolate
stars from Films and Sports to advertise their products
and create a brand image. From Armani’s Cristiano Ronaldo
to Adidas’ Messi and Beckham, brands first preference is
outdoor marketing (OOH). Originating in 1704, this industry
has never paused for a moment to garner its record revenue
of $10 billion in the U.S. alone, with 8.39 percent of overall
growth. While it caters to over 64 percent of the entire
advertising industry, it’s also the first point-of-media presence
for any company.
In 1997, when OOH advertising was in an embryonic
stage in India, Mumbai headquartered Laqshya Media
incorporated to carry forward the legacy and bridge the gaps
between customer-experience and marketing campaigns
through comprehensive spectrum of solutions for marketing
domain, bringing in value-for-money and transparency.
Through its ubiety in Bus shelters, mammoth hoardings,
Billboards, and Street Furniture in Airports and other public
places, its innovative technologies and ideas such as Foot
Over bridge with an escalator under PPP model in Indore,
Laqshya’ incursion has been pivotal.
The Virtuoso of OOH Marketing
Manish Gupta, Co-Founder & CEO
Alok is one of the pillars of Laqshya. Since Laqshya’s
inception, Alok has directed the company to foray into
marketing and advertising through innovation.
Atul Shrivastava, CEO, Laqshya Media Group
Possessing over 17 years of experience in marketing and
sales in top management positions, he brings in his diverse
expertise and now leading operations of Laqshya.
Navneeth Mohan, CEO, Laqshya Live Experiences
(LLE)
Navneeth brings in 15 years of valuable experience of working
in top-notch media houses. With his strategic excellence and
vision, he is now leading Laqshya’s Live Experience.
Office: Mumbai (Headquarter) and located in other 22 cities
across India
Services: OOH, Activations & Advertising
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November 2015
Laqshya, the first Indian OOH advertising company to be
backed by the investors such as UTI Ventures, offers Digital
and Outdoor advertising solutions catering to the desiderata
of its different verticals such as Laqshya Solutions – Media
planning, Cost effective media buying, Campaign execution,
Research support, and Monitoring services; Assets – Billboard
Media, Street Media, and Ambient Media, besides Airport
Media in places such as Sri Lanka, India, Gulf, and UK
amongst others.
Through its subsidiary Right Angle Media, Laqshya has
also conquered the Arabian soil creating & maintaining airconditioned bus shelters in Dubai in partnership with RTA
(Road and Transport Authority). Pioneering Greenfield
Airport project in Hyderabad, Laqshya availed an OOH
design intellect engaging a focused audience along with its
advertising rights at the Bandaranaike International Airport
in Colombo. Apart from its OOH offerings, Laqshya also
operates as an agency where it trades media assets.
With some of the remarkable works that include Flipkart’s
Big Billion Day campaign, Movie – Agent Vinod’s OOH
presence and Baggit’s OOH campaign, Laqshya’s astonishing
talent and expertise in creating brand image through outdoor
advertising has been unparallel. Prioritizing inorganic growth
of the company, Laqshya has envisioned
becoming a company that is acclaimed
globally and respected locally. “We want
to be a knowledge-driven company that
is admired globally and locally revered
by customers. It’s our driving force. We
ascertain that our customers get plenary
RoI for each rupee spent,” expounds
Atul Shrivastava, CEO, Laqshya Media
Group.
Prioritizing inorganic growth of the company, Laqshya has envisioned becoming
a company that is acclaimed globally and
respected locally
Bringing in New Era of Marketing:
service agency providing integrated Laqshya fortifies them with 20-30
Experiential
Although OOH or outdoor advertising
has been the chief instrument in
creating a brand image for decades,
only traditional marketing strategy does
not suffice customers’ needs as they
optate more experience of the product
afore buying. Thus, it originated a fresh
marketing plan – Experiential, where
customers interact with the brand,
experience the product and then indulge
in a buying decision. Yet, in experiential
marketing, the possibility of negative
word-of-mouth publicity is ineluctably
foreordained if the experiential
campaign or customer-engagement is
shuttered by the unworthy campaigners.
communication solutions offering a
360° view of Marketing & Advertising
campaigns for both digital & offline
focusing
on
customer-behaviour,
lifecycle and lifetime value, Laqshya
has forayed into a complete spectrum of
marketing solutions. To offer creation &
support of Event IPs through research,
funding, planning, marketing, and
sales expertise, Laqshya has recently
launched Event Capital which is a
specialized Intellectual Property EventCentric Business Venture with a vision
of becoming the leading owner of IP in
the events and experiential marketing
space.
With Laqshya’s live experience (LLE),
brand-experience campaigns have been
unmatched adding a new dimension
blending the traditional and new media.
While the company has witnessed
a steady growth of 20-30 percent yearon-year, it has always offered priority
to young talents, their innovative ideas
and energy that new-generation clients
want to perceive. With an average age
of just 24 years in the organization,
Offering 360° Marketing Solution
Bringing
in
‘Tempus’,
a
full-
training programs each year – external
& internal through guest and in-house
trainers. Once out of shell, new-joinees
get unbiased opportunities to reach
higher caliber in this knowledge-driven
company.
Striving towards One-Stop-Solution
Already serviced over 100 top-notch
companies that include Google, BBC,
Coca Cola, HDFC, Samsung, Maruti,
Airtel, and Adidas amongst various
others, this company brings in a different
experience en masse, servicing as an
OOH conglomerate. Amidst vision of
becoming a one-stop-solution, Laqshya
wants to develop into the contact number
for all digital and OOH marketing.
Having vigorous presence in
Chennai, Bangalore, Mumbai along
with Hyderabad and Delhi, Laqshya
has already explored the sand dunes of
Dubai with over 1000 air-conditioned
bus shelters specially designed for
advertising. “Now we’re currently
operating with three branches and
looking at expansion at multiple other
cities through inorganic growth focusing
on our asset business. In terms of asset
acquisition, we optate to consolidate all
the metros. For next two years, we’ll
go into different verticals. We optate to
make it more prosperous and we want
to develop some more media in Dubai,”
desists Navneeth Mohan, CEO, Laqshya
Live Experiences (LLE).
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November 2015
Technology Driven Real Estate Advisory
Square Yards:
The Next-Gen Real Estate Advisor
E
very NRI wishes to buy a property in India, but
are scared to the core when it comes to solve
the puzzles attested to it. So was Dheeraj. But
with Square Yards, Dheeraj has a different
story to tell. He says, “Had the most wonderful,
completely hassle free experience of buying a property in India
as a first time NRI investor. All credit goes to team Square
Yards”. Echoing similar sentiments, Prashannt Vats explains,
“I have been dealing with five builders and 2-3 different RE
broking companies for the last five years. Honestly, I have not
seen this kind of pro active approach to customer service”.
And the legacy continues for this two-year old real estate
aggregator who entered the market with a client-focused
investment approach towards real estate, considering factors
like risk appetite, liquidity profile, time horizon and pricecompetitiveness into account.
Tanuj Shori and Kanika Gupta were NRI investors and
faced burning challenges to invest in Indian real estate industry
without their physical presence in the country. They found a
dearth of aggregators who can hand-hold the clients throughout
their entire transactional portfolio. And the incumbent players
in the market failed to build significant scale which could add
value throughout the entire process. This jeopardy smelled
like an opportunity to the duo and they decided to break the
ice and penetrate deep into the market with niche solutions.
Today, the company is one of the largest transactional players
in the primary residential real estate sector with base in seven
countries globally and presence across 15 odd cities in India.
“We found that someone needs to build a scalable business
When a client comes to
Square Yards, he gets access
to an eclectic mix of real
estate inventory, can manage
the entire transactional
portfolio
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November 2015
here in the middle part of the value chain (between customers
and real estate industry). We would call ourselves as the only
end-to-end player in India,” says TanujShori, Founder & CEO,
Square Yards.
This involves structuring the product offering, sitting
with developers, making sure that right amount of demand
is generated and transaction & post-transaction services are
offered. While there are players who can compete as one
part of the value chain, but there are none who handle posttransactional services and play the role of end-to-end provider.
When a client comes to Square Yards, he gets access to an
eclectic mix of real estate inventory, can
manage the entire transactional portfolio
which includes logistic services,
significant support on the repackaging and technician
advice,
construction
update and several
more
without
paying any extra
penny.
Expansion Strategy
In May this year,
Square Yards raised
i t s
pre-Series-A funding
of $6 million from a
clutch of unnamed investors. With this round of
funding, Tanuj and Kanika aim
at a share of 15 percent (which
currently is 1.5 percent) of India’s
primary residential real estate market
by the end of 2017. Scaling up its operations on multiple distribution platforms,
including e-Commerce, was also on the cards.
And thus SCAPES was recently introduced in the market as a
revolutionary platform for real estate e-Commerce. Just within
19 hours of its launch, the platform was able to generate sale
of $40 million worth of real estate. Tanuj says, “Our portal is
unique in itself as it gives out need based recommendations.
The clients come with an objective and how do we cater to
that in terms of suggesting them particular transactions or
projects which could fit their portfolio”.
To be more stringent in its strategies and vision, the
company acquired Realizing.in, an independent real estate
recommendation portal, in June this year. This added the
much needed technology bandwidth to achieve larger scale
and brought greater transparency to transform the real estate
buying process.
The scale that Square Yards has built helps the company
move around half a billion worth inventory in a year. This
has placed the company in the league of the top five biggest
developers in India. “If you look at our pace of growth, then
we should be single largest even compared to the biggest
developers in India by next year,” asserts a proud Tanuj. The
biggest component that drives Square Yards is technology
which is disrupting the way people used to approach real
estate. Square Yards is the only company building an omnidistribution platform, a B2B one. The company is also
engaged in building a significant aggregation platform on the
real estate front, which will include significant distribution
capacity by bringing 30-40 percent of the brokers in India
on the platform. “Last month, we were able to bring in 350
transactions. That shows how well we can execute even
if we move into new platform. We are working on
new technology, user friendly portal which will be
going live in next few months,” says Tanuj. The
company recently launched a mobile app – ‘Square
Connect’ for brokers as well.
The Crunches
Conversely, the company engaged in providing out-ofthe-box solutions is entrapped
with the most crucial
Tanuj Shori, Founder & CEO
Tanuj has over eight years of experience in Capital
Markets (Equity research) tracking Asia Pacific
and U.S. markets for a range of sectors including
commodities, luxury, consumer, agri, infrastructure,
and banking. He is also an active investor in various
startups/matured institutions, spanning across
sectors such as tech, real estate, education and many
more.
Kanika Gupta Shori, Founder & COO
Kanika has diversified experience across fields like
Asset Management, media, event management & real
estate. She has been involved in early execution,
expansion strategy & setting up the foundation for
Square Yards by creating policies, procedures &
structure to the then nascent organization.
Offices: Gurgaon (Headquarter) and Mumbai
Clients: Top developers including Lodha, Prestige,
Brigade, Omkar and others
challenge of acquiring the right talent. Though the company has
over 900 best brains, it currently looks beyond the real estate
industry to the auxiliary industries like Insurance, to acquire more
manpower. “Most of our principal partners are executive committee
members and hold significant decision making power, and when it
comes to senior or middle management, the attrition is zero. So I
can say that we are not just able to attract talent but retain them as
well,” concludes Tanuj.The company is expanding vigorously in
the NRI markets and looks to have its feet firmly rooted in 20 odd
countries in the very near future.
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November 2015