MALAYSIA SME ® business newspaper Rate card 2016

MALAYSIA SME ® business newspaper Rate card 2016

M edia
Prof ile
2016
INTRODUCTION
MALAYSIA SME® business newspaper is the first business
newspaper serving the SME community in the country.
Dedicated to SMEs, we cover SME business news, updates,
developments and events.
Published fortnightly, this business newspaper offers insights,
analyses, indepth interviews and opens doors into the lives of highly
successfully SME personalities. SMEs can now obtain new focus
and opinions that is specifically written for SME businesses.
The MALAYSIA SME® business newspaper is published by
MSME Publishing Sdn Bhd, a member of MALAYSIA SME® Media Group
Audited by:
Member of :
AuditB ureau of Circulations (Malaysia
Media
r atecard
2016
CONTENTS
MAINPAPER
SME Bytes
Technology-focused section
complete with latest ICT news
and development for SMEs
Microscopes
Editor’s story pick, to be the
talking point among SMEs
SME News
Fortnightly round-up of SMErelated news nationwide
Striking
All about up and coming entrepreneurs
making waves in unique enterprises
Insight
Thoughts and researched
analysis on SMEs and
entrepreneurship from columnist
and other industry key-players
Gallery
Highlights of SME-related events
Entreprising World
All about SME-related news on an
international scale
PULLOUTS
Public & Private
The latest government initiatives for SMEs and
how they can make the most of those initiatives
or incentives. Coupled with the latest news from
local and international brands/organisations with
information angled towards SMEs.
Business & Space
A special focus on commercial and
industrial property in the country
Engage
Insights to the happenings from the
presidents of various trade and business
associations
O V E R V I E W O F M A L AY S I A B U S I N E S S E S
2.7%
MNCs,
PLCs,
GLCs, LCs
97.3%
SME
Medi a
r atecard
2016
Total Formal
Business
662,939
(2011 Census)
(20% Medium & Small
80% Micro)
Informal
SME Business
More than
5,000,000
(#MSME Research Unit)
SME Overview
They are more than 6,000,000 SME businesses in Malaysia.
Combining both formal and informal sectors. SME in formal
sector are those sole proprietor, Partnership and Sdn. Bhd.
Whether it is sole proprietor, partnership, shareholder of a
Sdn Bhd or self-employed SME in informal sector, all these
SMEs are business owners who are high income earners or
high net worth individuals
Media
r atecard
2016
READERSHIP PROFILE
FREE
CONTROL
AUDITED CIRCULATION
50,000
COPIES
Audited & Certified by:
AuditB ureau of Circulations (Malaysia
Member of :
Distribution Partners
Medi a
r atecard
2016
READERSHIP PROFILE
35
Age
& ABOVE
Frequent
Traveller For
Business
or
Successful
High
Highly
Active In
Financial
Net Worth
Individuals
6
&
Annual
Figure
Above
Personal
Investment
Affluent
Lifestyle
&
Hobbies
Income
Live
&
Commercial Properties
COLLECTIVELY
EMPLOY
ALMOST
Own High
End Residential
Such As Tropicana,Damansara Heights, Mont Kiara, Etc.
Actively
Engaged
In Business
Entertainment
&Networking
# MSME Research Unit
Leisure
13M
+
Self Employment
Of The Total Workforce
COLLECTIVELY
CONTRIBUTE
UP TO
32.5%
TO MALAYSIA’S GDP
Media
r atecard
2016
Full Color
Display Ads
(ROP)
Full Page
Half Page (Vertical)
Half Page
(Horizontal)
Junior Page
(37cm x 6cols)
(37cm x 3cols)
(18cm x 6cols)
(28cm x 4cols)
1x
RM11,766
RM5,883
RM5,724
RM5,936
3x
RM11,433
RM5,717
RM5,562
RM5,768
6x
RM11,100
RM5,550
RM5,400
RM5,600
12x
RM10,656
RM5,328
RM5,184
RM5,376
26x
RM9,990
RM4,995
RM4,860
RM5,040
Frequency
Special
Size Ads
Rate Per
Column CM
Item Code
Description
Rates
FCEA
Front Cover Ear Ad
(5cm x 5cm)
RM6,200.00
IL
Island Logo (4cm x 4cm)
RM3,800.00
HW-F
Half Wrap (2 pages) - Front
RM56,000.00
RM48.00
HW-B
Half Wrap (2 pages) - Back
RM43,000.00
RM45.00
FW
Full Wrap (4 pages)
RM70,000.00
Frequency
Full Colour
1x
RM53.00
3x
RM51.50
6x
RM50.00
12x
26x
Premiums
A D V E R T I S E M E N T R AT E S
Item Code
Description
Loadings (%)
FDPS
First Double Page Spread
+50%
OBC
Outside Back Cover
+50%
MP3
Main Paper Page 3 (Full Page Size Only)
+50%
MP5
Main Paper Page 5 (Full Page Size Only)
+45%
MP7
Main Paper Page 7 (Full Page Size Only)
+40%
MP9-15
Main Paper Page 9 - 15 (Full Page Size Only)
+35%
MPFHR
Main Paper : Front Half Right (Full Page Size Only)
+30%
MPFHL
Main Paper : Front Half Left (Full Page Size Only)
+25%
SPOP
Specified Position ( Page 9 and above)
+50%
SP/SS
Specified Page/Specified Section (Page 16 and above)
+30%
CS/CP/FP/DPS
Centre-Spread /Consecutive Pages/Facing Pages/
Double Page Spread
+50%
IBC
Inside Back Cover
+45%
BHR
Back Half Right
+15%
ADVT
Advertorial
+50%
Notes:
a) All advertising rates are subject to 6% GST.
b) Advertising rates are subject to changes.
Medi a
r atecard
2016
A D V E R T I S E M E N T R AT E S
Premiums
Bottom
Panel Ads
Premium Bottom Panel Ads Fixed Publications
1 set of either First Publications or Second Publications of the month
Front Cover
Frequency
Pullout/Content Page
Back Cover
7cm x 6cols (per insertion rate)
1x
RM 16,650
RM 9,500
RM 11,250
3x
RM 16,100
RM 9,200
RM 10,850
6x
RM 15,450
RM 8,750
RM 10,450
12x
RM 14,700
RM 8,350
RM 9,950
26x
RM 13,800
RM 7,800
RM 9,300
Bottom
Panel Ads
Frequency
10cm X 6cols
8cm X 6cols
1x
RM 4,550
RM 3,850
3x
RM 4,400
RM 3,700
6x
RM 4,250
RM 3,550
12x
RM 4,050
RM 3,350
26x
RM 3,850
RM 3,150
Page
Domination
/Creative
Ads (ROP)
(Applicable for Page 9 & above only)
Frequency
eg: Sandwich Ad (Horizontal/Vertical), Island Ad
or L-Shape Ad
1x
RM 10,750
3x
RM 10,400
6x
RM 10,000
12x
RM 9,500
26x
RM 8,950
Notes:
a) All advertising rates are subject to 6% GST.
b) Advertising rates are subject to changes.
Media
r atecard
PUBLISHING,
BOOKING &
M AT E R I A L D E A D L I N E
2016
No.
1
2
3
4
5
6
Published Month
Jan
Feb
March
7
8
April
9
10
11
12
13
14
15
16
17
18
19
May
June
July
Aug
Sept
20
21
Oct
22
23
24
25
26
Nov
Dec
Remarks
Jan 1 - New Year
Jan 24 & 25 - Thaipusam
Feb 1 - Federal Territory
Feb 8 & 9 - Chinese New Year
May 1 & 2 - Labour Day
May 21 - Wesak Day
June 4 - Agong’s Birthday
Published Date
Booking Deadline
Material Deadline
9
29 December 2015
04 January 2016
23
12 January 2016
15 January 2016
6
26 January 2016
29 January 2016
20
09 February 2016
12 February 2016
5
23 February 2016
26 February 2016
19
08 March 2016
11 March 2016
2
22 March 2016
25 March 2016
16
05 April 2016
08 April 2016
30
19 April 2016
22 April 2016
14
03 May 2016
06 May 2016
28
17 May 2016
20 May 2016
11
31 May 2016
03 June 2016
25
14 June 2016
17 June 2016
9
28 June 2016
01 July 2016
23
12 July 2016
15 July 2016
6
26 July 2016
29 July 2016
20
09 August 2016
12 August 2016
3
23 August 2016
26 August 2016
17
06 September 2016
09 September 2016
1
20 September 2016
23 September 2016
15
04 October 2016
07 October 2016
29
18 October 2016
21 October 2016
12
01 November 2016
04 November 2016
26
15 November 2016
18 November 2016
10
29 November 2016
02 December 2016
24
13 December 2016
16 December 2016
June 22 - Nuzul Al Quran
July 6 & 7 - Hari Raya Puasa
August 31 - National Day
Sept 12 - Hari Raya Haji
Sept 16 - Malaysia Day
Oct 2 & 3 - Awal Muharam
Oct 29 - Deepavali
Dec 11 & 12 - Sultan Selangor Birthday
Dec 12 - Prophet Muhammad’s Birthday
Medi a
r atecard
2016
S P E C I F I C AT I O N S
Full Page
Dimention
Type Area 24.2cm (w) x 35cm (h)
Display Ad
Columns per page 6
Full-page type area 26.2cm (w) x 37cm (h)
Column width 4.4cm (rule to rule), 4.0cm (type area)
Column depth 37cm
Column
(Type Area)
1 Column
2 Columns
3 Columns
4 Columns
6 Columns
Full Page
Trim size:
Width: 26.2cm
Height: 37cm
Bleed size: None
Half Page Horizontal
Trim size:
Width: 26.2cm
Height: 18cm
Bleed size: None
Half Page Vertical
Trim size:
Width: 12.8cm
Height: 37cm
Bleed size: None
Junior Page
Trim size:
Width: 17.2cm
Height: 28cm
Bleed size: None
Quarter Page
Trim size:
Width: 12.8cm
Height: 18cm
Bleed size: None
Front Cover Panel
Trim size:
Width: 26.2cm
Height: 7cm
Bleed size: None
Width
Specifications
4cm
8.4cm
12.8cm
17.2cm
26.2cm
Type MALAYSIA SME® business newspaper
Frequency Fortnightly
Paper size Tabloid 27.5cm (w) x 39cm (h)
Column per page 6
Language English
Circulation Guaranteed circulation 50,000 copies
Printing format Offset using four process colours
Material
Requirements
Colour mode in CMYK only
Bleed advertising materials are NOT ACCEPTABLE
2 colour ad proof
Save as: Illustrator CS or latest version (AI file)
/ hi-res PDF is also acceptable
Picture format (Tiff / Jpeg file - 300dpi)
Ad material can be sent through AOT or Datamation
Media
r atecard
2016
O U R C O N TA C T
The MALAYSIA SME® business newspaper is
published by:
MSME Publishing Sdn Bhd (1126404-H)
(A Member of MALAYSIA SME® Media Group)
For Advertising Enquiries and Bookings:
MSME Media Sales Sdn Bhd (1126410-W)
(A Member of MALAYSIA SME® Media Group)
E-33-3A, Dataran 32, No. 2, Jalan 19/1
46300 Petaling Jaya, Selangor
Tel +603-7960 2133
Fax +603-7960 1932
Toll Free 1-300-88-MSME (6763)
Email: [email protected]
www.malaysiasme.com.my
Audited by:
Member of :
AuditB ureau of Circulations (Malaysia