this year`s winners book

AMERICAN ADVERTISING AWARDS
1 › PROFESSIONAL
2014 WINNERS BOOK
F
rom floppy disks to Betamax video cameras, the tools we once depended on at various
times in our careers now seem so dated that they might as well have been used by cave
men, William Shakespeare or Vincent van Gogh.
For each of you here tonight, your work has something else in common — an element of
history. It’s in your ideas. Your presentation. Skills. Mindset. Everything you do. But unlike
the other tools we use, this tool has never gone out of style, and never will.
Your commitment to quality in both your work and in exceeding the expectations of those
who count on you landed you here, together as one. Bask in your success. Celebrate it.
Cherish it. Because tonight, you are the best.
Congratulations.
ADVERTISING FOR THE ARTS AND SCIENCES
Brochure/Sales Kit
GOLD ADDY
Center for the Arts at Virginia Tech
Open Season Guide
Brian Yohn, Creative Services Manager
Heather Ducote, Director of Marketing and Communication
Susan Bland, Communications Manager
Avery Eliades, Digital Content Specialist
Shana Allen Buzzard, Communications Assistant
Jonathan Boulter, Associate Director of Patron Services
Kacy McAllister, Box Office Manager
Katy Baker Johnston, House Manager
Direct Marketing, Specialty Items
GOLD ADDY
Access
Virginia Museum of Transportation
VA Museum of Transportation —
Fire Up 611! Direct Mail
Access Creative Team
Peg McGuire, Copywriter
Pete Lerro, Photographer
Norfolk and Western Historical Society, Photography
Integrated Campaign
GOLD ADDY
Center for the Arts at Virginia Tech
Open Season Guide
Brian Yohn, Creative Services Manager
Heather Ducote, Director of Marketing and Communication
Susan Bland, Communications Manager
Avery Eliades, Digital Content Specialist
Shana Allen Buzzard, Communications Assistant
Jonathan Boulter, Associate Director of Patron Services
Kacy McAllister, Box Office Manager
Katy Baker Johnston, House Manager
ADVERTISING INDUSTRY
Digital Advertising
GOLD ADDY
NewCity
NewCity Redesign
Brian Maddox, Creative Direction and Design
Jason Gillespie, Development
Rachel DeLauder, Content Strategy
Melissa Beaver, User Experience
Erin Simmons, Project Management
4 › PROFESSIONAL
PROFESSIONAL
GOLD ADDY
Abandon Films
A True Friend
Justin Snyder, Writer/Director
Won Novalis, Editor/Executive Producer
Justin Rossbacher, Executive Producer/Production Manager
Brad Blackburn, Producer/Production Designer
Marc A. Hutchins, Producer
Dan Portnoy, Executive Producer
Direct Marketing, Specialty Items
GOLD ADDY
Corrugated Container Corporation
CCC Bedding Presentation Kit
Jeff Homan, Senior Graphic Designer and Illustrator
Peggy Underwood, Graphic Design Manager
Chad Tyson, General Manager
Chris Priggen, Sales Representative
Cards, Invitations or Announcements
GOLD ADDY
Corrugated Container Corporation
CCC 50th Anniversary Christmas Card
Jeff Homan, Senior Graphic Designer and Illustrator
Peggy Underwood, Graphic Design Manager
Dennis Gordon, Structural Design Manager
Corrugated Container Corporation, Manufacturer, Printer
Shireen Buckley, Sales Representative
SILVER ADDY
Uncork-it Inc.
Uncork the New Year
The Creative Team at Uncork-it, Inc.
ADVERTISING CLUB SELF PROMOTION
Ad Club or Marketing Club
GOLD ADDY
Abandon Films
AAF Roanoke
The Working Dead Opening Credits
Won Novalis, Editor/VFX/Color
Justin Rossbacher, Producer/DP
Justin Snyder, Producer
Joshua Freriches, Composer
Ryan Brown, Assistant Editor
Brad Blackburn, Associate Producer
PROFESSIONAL ‹ 5
COLLATERAL MATERIAL
Brochure — Four Color
GOLD ADDY
Anstey Hodge Advertising Group
Hollins University
Hollinsummer Brochure
David Hodge, Creative Director
Sarah Sprigings, Art Director/Illustrator
Stefanie Niles, VP Enrollment and Marketing
Jean Holzinger, Marketing Director
Editorial Spread or Feature
SILVER ADDY
Leisure Media 360
Roanoke Fall Fashion Preview Feature —
S/O13 Roanoker Magazine
Caroline McKean, Art Director
Angel David Verde, Fashion Editor At Large and
Freelance Photographer
Book Design
GOLD ADDY
Advance Auto Parts
Values in Action: Advance Auto Parts
Four Cornerstones Manifesto
Shawn Murray, Director, Visual Branding
Ann Clayton, Creative Director
Heidi Flippen, Creative Director
Jill Harris, Graphic Designer
Katherine Cork, Senior Copywriter/Editor
Devin Cook, Project Manager
Alexander Zoltai, Photographer
Amy Nance-Pearman, Photographer
Innerworkings, Printer
Poster — Single
GOLD ADDY
Neathawk Dubuque & Packett
Lubrizol
X4zol™-J Canvas Poster Board
ND&P Creative Team
Poster — Campaign
GOLD ADDY
Advance Auto Parts
Bathroom Posters — Life Images
Shawn Murray, Director, Visual Branding
Ann Clayton, Creative Director
Heidi Flippen, Creative Director
Megan Weeks, Graphic Designer
Rich Ellis, Copywriter
Katherine Cork, Senior Copywriter/Editor
Innerworkings, Printer
SILVER ADDY
Advance Auto Parts
Don’t Forget Bathroom Signs
Shawn Murray, Director, Visual Branding
Ann Clayton, Creative Director
Heidi Flippen, Creative Director
Megan Weeks, Graphic Designer
Rich Ellis, Copywriter
Katherine Cork, Senior Copywriter/Editor
Innerworkings, Printer
SILVER ADDY
Neathawk Dubuque & Packett
Lubrizol
X4zol™-J Canvas Poster Board
ND&P Creative Team
Single Medium Campaign
GOLD ADDY
AAF Roanoke
2013 ADDY Gala Video
Justin Rossbacher, Producer
Kym Davis, Executive Producer
Justin Snyder, Writer/Director
Won Novalis, Editor/VFX/Color
Leonard Carter, DP
Dave Perry, 1st AC
Caleb Jackson, AD
Brad Blackburn, Production Designer
Alexander McPherson, Special Makeup FX Artist
Alistair McPherson, Special Makeup FX Artist
Alecia Carter, 2nd AC
CT Bell and Austin Lewis, Grips
Brad Blackburn, Associate Producer
CONSUMER OR
TRADE PUBLICATION
Four-Color
SILVER ADDY
Access
The Vision Council
Vision Council — Lenses Worth Framing
Access Creative Team
The Vision Council In-house Creative Department
DIGITAL ADVERTISING
Websites, Consumer Outlets
SILVER ADDY
NewCity
Chatham Hall
Brian Maddox, Creative Direction and Design
Steph Meuller, Design
Jason Gillespie, Development
Erin Simmons, Project Manager
Eva Floyd, User Experience
Rachel DeLauder, Content Development
Robert Ankrom, Content Development,
Photography, Project Coordinator
Apps Web-Based
GOLD ADDY
Venveo
Fiberon
Fiberon Deck Design Tool
Zach Williams, Creative Director
Crystal Vitelli, Project Manager
Ben Croker, Lead Developer
Mitch Hillman, Designer and Developer
Video-Branded Content,
More Than 60 seconds
GOLD ADDY
Abandon Films
Samaritan Medical Foundation Website
What is a Neighbor?
Justin Snyder, Writer/Editor/Narrator
Justin Rossbacher, DP/Executive Producer
Won Novalis, Associate Producer
6 › PROFESSIONAL
SILVER ADDY
Motion Adrenaline
John Deere
TPC Sawgrass
Kirk Wray, Director, Editor
Mike Scaletta, Creative Director
Jamie Nabers, DP, Shooter
Kirk Wray, DP, Shooter
DIRECT MARKETING
Business-to-Business or Consumer Flat
SILVER ADDY
Anstey Hodge Advertising Group
Tel Hai Retirement Community
Share A Day of Care Brochure
David Hodge, Creative Director/Art Director
Renny Magill, Development Director/Copywriter
Christina LoFaro, Logo Designer/Illustrator
Specialty Advertising, Other Merchandise
SILVER ADDY
Access
The Vision Council
Vision Council — Lenses Worth Framing
Access Creative Team
The Vision Council In-house Creative Department
ELEMENTS OF ADVERTISING
Copywriting
GOLD ADDY
VPS Studios
Delta Dental
Car Seat
Chris Pyle, Copywriter
SILVER ADDY
VPS Studios
Delta Dental
Date Night
Chris Pyle, Copywriter
PROFESSIONAL ‹ 7
SILVER ADDY
Abandon Films
Roanoke Regional Airport
Around the Corner
Access Advertising Creative Team
Abandon Films
Illustration, Single
SILVER ADDY
Access
Virginia Museum of Transportation
VA Museum of Transportation —
Fire Up 611! Illustration
Access Creative Team
Photography, Color
GOLD ADDY
Boyd Photography
Carter Machinery
Richard Boyd, Photographer
Photography, Campaign
SILVER ADDY
Boyd Photography
Carter Machinery
Richard Boyd, Photographer
SILVER ADDY
Boyd Photography
Harris Corporation
In Action
Amy Nance-Pearman, Photographer
Access, Agency
Animation or Special Effects
GOLD ADDY
Abandon Films
Roanoke Regional Airport
Around the Corner
Justin Rossbacher, Director
Won Novalis, Editor/Post Supervisor
Tim Matney, SFX Supervisor
Adam Miller, Roto/Masking
Jonah Guelzo, Sound Design
Caleb Jackson, AD
Brad Blackburn, Camera Op/Roto
Marc Hutchins, Gaffer/Rigging
8 › PROFESSIONAL
Cinematography
SILVER ADDY
Motion Adrenaline
Roanoke Regional Airport
Kirk Wray, Director, Editor
Tony Pearman, Creative Director
Kirk Wray, DP, Shooter
Music with Lyrics
GOLD ADDY
Abandon Films
A True Friend (End Credit Song)
Justin Snyder, Writer/Director/Singer and Song Writer
Won Novalis, Editor/Executive Producer
Justin Rossbacher, Executive Producer/Production Manager
Brad Blackburn, Producer/Production Designer
Marc A. Hutchins, Producer
Dan Portnoy, Executive Producer
Sound Design
SILVER ADDY
Abandon Films
Roanoke Regional Airport
Around the Corner
Justin Rossbacher, Writer/Director
Won Novalis, Editor/Post Supervisor
Tim Matney, SFX Supervisor
Adam Miller, VFX/Roto
Jonah Guelzo, Sound Design
Brad Blackburn, Camera Op
Marc Hutchins, Gaffer/Rigging
Caleb Jackson, AD
INTEGRATED CAMPAIGNS
SILVER ADDY
Access
Freedom First Credit Union
Freedom First Campaign
Access Creative Team
Abandon Films, Production House
Amy Nance-Pearman, Photographer
Justin Rossbacher, Director
Marc Hutchins, DP
Caleb Jackson, AD
Brad Blackburn, Production Designer
C T Bell, Austin Lewis, Grip
Alexander McPherson, Make Up
ARCA, Audio Production
SILVER ADDY
Carilion Clinic
Rebuilt by Carilion
Campaign
SILVER ADDY
Advance Auto Parts
Values in Action: Advance Auto Parts
Four Cornerstones Campaign
Shawn Murray, Director, Visual Branding
Ann Clayton, Creative Director
Heidi Flippen, Creative Director
Jill Harris, Graphic Designer
Katherine Cork, Senior Copywriter/Editor
Devin Cook, Project Manager
Alexander Zoltai, Photographer
Amy Nance-Pearman, Photographer
Innerworkings, Printer
The Sign Factory, Printer and Installer
David Porter, Graphic Designer
Laura Markowski, Copywriter
Darryle Arnold, Photographer
Andrea Draper, Senior Marketing Advisor
PUBLIC SERVICE
SILVER ADDY
Neathawk Dubuque & Packett
Loma Linda University Health
Loma Linda University Health — Live It
SILVER ADDY
Red Velocity Inc.
TAP Veterans
ND&P Creative Team
Cross Platform, Consumer Regional/National
GOLD ADDY
Mikula-Harris
Abingdon Convention and Visitors Bureau
Rooted in Appalachia Integrated Campaign
Cross Platform, Consumer Local
Mikula-Harris Creative Team
Sam Dean, Videographer
Greg Keene, Website Programmer
GOLD ADDY
Access
LewisGale Regional Health System
HCA Service Line Mixed Campaign
SILVER ADDY
Mikula-Harris
Abingdon Convention and Visitors Bureau
Abingdon Tourism Integrated Campaign
Access Creative Team
Team Production
Amy Nance-Pearman, Photographer
Studio 315
Mikula-Harris Creative Team
Sam Dean, Videographer
Jason Barnette, Photographer
Greg Keene, Website Programmer
SILVER ADDY
Member One FCU
Carl and Roy Campaign
NON-TRADITIONAL ADVERTISING
Digital Advertising
Steve Mason, Director/Producer
Jamie Nabers, Director of Photography
Stuart Maxey, Gaffer
TELEVISION
Local, 30 Seconds
GOLD ADDY
Access
Roanoke Regional Airport
Roanoke Regional Airport — Delta
Access Creative Team
Abandon Films, Production House
Justin Rossbacher, Writer/Director
Caleb Jackson, AD
Brad Blackburn, Camera Op
Marc Hutchins, Gaffer/Rigging
Won Novalis, Editor/Post Supervisor
Tim Matney, VFX Supervisor/Matte Painter
Jonah Guelzo, Sound Design
Adam Everett Miller, VFX/Roto
60 Seconds or More
Member One FCU, Creative
Motion Adrenaline, TV Production
Tara Lilly, Creative Director
B2C Enterprises, Consulting
PROFESSIONAL ‹ 9
Local, 60 Seconds or More
SILVER ADDY
Access
LewisGale Regional Health System
HCA Service Line — Martha
Access Creative Team
Team Production
Studio 315
Local, Campaign
SILVER ADDY
Access
LewisGale Regional Health System
HCA Service Line
SALES PROMOTION
POP Temporary Free-Standing Display
SILVER ADDY
Corrugated Container Corporation
Sharpleft
The Naked Grape Display
Sharpleft, Graphic Design
Peggy Underwood, Graphic Design Manager
CCC Structural Design Department, Structural Design
Corrugated Container Corporation, Manufacturer
Chris Priggen, Sales Representative
Use your words.
540-588-1258
RKEPublishingLLC.com
[email protected]
Since 2004, the Roanoke Valley’s leading companies
have looked to us to help fill their writing needs. If the
project involves words, we can write it.
Access Creative Team
Team Production
Studio 315
Regional/National, Services
SILVER ADDY
VPS Studios
Virginia Prosthetics
Virginia Prosthetics Weightlifter
Robyn Vaughn, Producer/Director/Creative
Charlie Coulter, Executive Producer
Jamie Nabers, DP/Editor
Todd Ramsey, Camera Op
Ben Johnson, Camera Op
Karen Russell, Creative
Heather Plunkett, Creative
Regional/National, Services — Campaign
SILVER ADDY
VPS Studios
Virginia Prosthetics
Virginia Prosthetics Believe in Your Possibilities
Robyn Vaughn, Producer/Director/Creative
Charlie Coulter, Executive Producer
Jamie Nabers, DP/Editor
Todd Ramsey, Camera Op
Ben Johnson, Camera Op
Karen Russell, Creative
Heather Plunkett, Creative
10 › PROFESSIONAL
Here’s to history
repeating itself.
Congratulations
winners.
PROFESSIONAL ‹ 11
BEST OF INTERACTIVE
BEST OF BROADCAST
Fiberon Deck Design Tool
Roanoke Regional Airport — Delta
Zach Williams, Creative Director
Crystal Vitelli, Project Manager
Ben Croker, Lead Developer
Mitch Hillman, Designer and Developer
Access Creative Team
Abandon Films, Production House
Justin Rossbacher, Writer/Director
Caleb Jackson, AD
Brad Blackburn, Camera Op
Venveo
12 › PROFESSIONAL
Access
Marc Hutchins, Gaffer/Rigging
Won Novalis, Editor/Post Supervisor
Tim Matney, VFX Supervisor/Matte Painter
Jonah Guelzo, Sound Design
Adam Everett Miller, VFX/Roto
PROFESSIONAL ‹ 13
JUDGES ’ CHOICE
BEST OF PRINT
Center for the Arts at Virginia Tech
Abandon Films for AAF Roanoke
Open Season Guide
Brian Yohn, Creative Services Manager
Heather Ducote, Director of Marketing and Communication
Susan Bland, Communications Manager
Avery Eliades, Digital Content Specialist
14 › PROFESSIONAL
The Working Dead 2013 ADDY Gala Video
Shana Allen Buzzard, Communications Assistant
Jonathan Boulter, Associate Director of Patron Services
Kacy McAllister, Box Office Manager
Katy Baker Johnston, House Manager
Won Novalis, Editor/VFX/Color
Justin Rossbacher, Producer/DP
Justin Snyder, Producer
Joshua Freriches, Composer
Ryan Brown, Assistant Editor
Brad Blackburn, Associate Producer
PROFESSIONAL ‹ 15
THE HOWARD PACKET T AWARD
FOR CREATIVE EXCELLENCE
Mikula-Harris for Abingdon Convention and Visitors Bureau
Rooted in Appalachia Integrated Campaign
Mikula-Harris Creative Team
Sam Dean, Videographer
Greg Keene, Website Programmer
16 › PROFESSIONAL
PROFESSIONAL ‹ 17
COLLATERAL MATERIAL
Stationery Package
Student GOLD ADDY
Shawna Hession, Radford University
Chocolate
Student GOLD ADDY
Katharine Neill, Lynchburg College
Urban Harvest Stationery
Student SILVER ADDY
Charissa Cox, Liberty University
Lumberjack Convention
Student SILVER ADDY
Charissa Cox, Liberty University
Charleigh’s
Student SILVER ADDY
Ashley Marlowe, Radford University
The Lion, the Witch, and the Wardrobe
Student SILVER ADDY
Ella C. Schwarz, Lynchburg College
Pro Mundi Stationery
Student SILVER ADDY
Rachel DeBusk, Radford University
The First Cut
Brochure/Annual Report
Student SILVER ADDY
Zachary Brodie, Radford University
Full Throttle 2
Student GOLD ADDY
Katharine Neill, Lynchburg College
Urban Harvest Menu
Student GOLD ADDY
Virginia Tech
College of Science Brochure
Stephanie Livingston, FourDesign, Designer
Hilary Guilliams, FourDesign, Designer
Alex Fogg, FourDesign, Designer
Michelle Claud, FourDesign, Designer
Meaghan Dee, FourDesign, Art Director
Student SILVER ADDY
Katherine Zvara, Lynchburg College
Rosa Studios Brochure Design
Student SILVER ADDY
Virginia Tech
Master of Public Health Brochure
Alyssa Morrison, FourDesign, Designer
Stephanie Livingston, FourDesign, Designer
Meaghan Dee, FourDesign, Art Director
Poster, Single
Student GOLD ADDY
Meredith J. Long, Liberty University
Book Corner Online Library Poster
Student GOLD ADDY
Brittany Yang, Liberty University
Philadelphia Philatelic Convention
18 › PROFESSIONAL
STUDENT
Student GOLD ADDY
Katherine Zvara, Lynchburg College
Rosa Studios Advertising Poster
Student SILVER ADDY
Elizabeth Dreher, Radford University
Sequoyah Birthplace Museum
Student SILVER ADDY
Jacob Hardbower, Radford University
The Last Supper
Poster, Campaign
Student GOLD ADDY
Virginia Tech
Hokie Poster Series
Dylan Fant, FourDesign, Designer
Meaghan Dee, FourDesign, Art Director
Student SILVER ADDY
Katie Sickman, Radford University
PUNtuation
Book Cover
Student SILVER ADDY
Breann Black, Liberty University
The Great Gatsby Book Cover
Student SILVER ADDY
Carla Quintrell, Liberty University
Wandering Heart
Student SILVER ADDY
Abigail Bock, Liberty University
Alice’s Adventures in Wonderland
STUDENT ‹ 19
Student SILVER ADDY
Shawna Hession, Radford University
My Pet Monster
Student SILVER ADDY
Liberty University
Rely Magazine
Editorial Spread or Feature
Audra Fulde, Art Director
Ali Berger, Editor
Hannah Dixon, Writer
Autumn Lightner, Writer
Sarida Smitthimedhin, Designer
Isaac Schea, Writer
Joel Kaiser, Designer
Student GOLD ADDY
Vanya Grove, Lynchburg College
MASA Editorial
Student SILVER ADDY
Cameron Browder, Radford University
Shoot Better Groups Spread
Magazine Design
Student GOLD ADDY
Liberty University
Alpha Men’s Magazine
Donny Wilson
Julie Guy
Greg Leasure
Cameron Richard
Victor Toll
Tara Muller
Student GOLD ADDY
Liberty University
Raw
Jordan McDaniel, Art Director
Danielle Ferrario-Tweeten, Editor
Cherish Kibler, Photographer
Kari Moye, Designer
Jonathan Smith, Illustrator
Cassie Mitcheltree, Writer
Ryan Sutter, Writer
Student GOLD ADDY
Liberty University
Venture
Lauren Mosset, Project Manager, Graphic Designer
Dani Echeverria, Graphic Designer
Robert Penha, Graphic Designer
Liz Demeo, Advertising, Graphic Designer
Sarah Shumske, Public Relations, Graphic Designer
Emily Webster, Journalism, Editor
Student GOLD ADDY
Liberty University
Steep & Brew Magazine
Joel Williams, Designer
Gabriella Fuller, Editor
Lindsey Winneroski, Designer/Editor
Joseph Park, Editor
Courtney Gerhart, Editor
Aaron Mallet-Prevost, Designer
20 › STUDENT
Book Design
Student GOLD ADDY
Virginia Tech
CAUSe for Engagement
Meaghan Dee, FourDesign, Art Director
Amelia Liarakos, FourDesign, Intern
Meg Walker, FourDesign, Graduate Assistant
Candice Chu, FourDesign, Intern
Nate Navasca, FourDesign, Intern
Gabby Valdespino, FourDesign, Intern
CONSUMER OR TRADE PUBLICATION
Single, Fractional Page or Full page
Student SILVER ADDY
Robert Murphy, Liberty University
Syrian Refugee — Advertisement
Campaign
Student SILVER ADDY
Carla Quintrell, Liberty University
Choices
Student SILVER ADDY
Brianna O’Neal, Liberty University
Wipe Every Tear
DIGITAL ADVERTISING
Websites
Student GOLD ADDY
Derick Anies, Radford University
Personal Promotion
Student SILVER ADDY
Katharine Neill, Lynchburg College
Urban Harvest Website
Student SILVER ADDY
Ella C. Schwarz, Lynchburg College
Aurous: Lynchburg College’s
Creative Arts Journal Website
Mobile Apps
Student GOLD ADDY
Liberty University
Helios
Nathan Bowen, Game Developer/Designer
Victoria Vazquez, Designer
David Walsh, Game Developer
Jordan Morrow, Designer/Game Developer
Student SILVER ADDY
Dani Echeverria, Liberty University
VENTURE Magazine App Design
Campaign
Student GOLD ADDY
Kaitlyn Breidenbach, Liberty University
Hill City Growth Project
DIRECT MARKETING
Direct Marketing
Student SILVER ADDY
Brianna O’Neal, Liberty University
O’Neal Self Promotion
ELEMENTS OF ADVERTISING
Student SILVER ADDY
Victor P Toll, Liberty University
Star
Student SILVER ADDY
Derick Anies, Radford University
mewithoutYou
Illustration, Campaign
Student GOLD ADDY
Meredith J. Long, Liberty University
The Circus
Photography, Black and White
Student GOLD ADDY
Cassie Foster, Liberty University
Poverty
Student SILVER ADDY
Cassie Foster, Liberty University
Bellarive
Student SILVER ADDY
Hayley Conrad, Radford University
Pa
Photography, Color
Student GOLD ADDY
Robert Bottoms, Liberty University
Welsh Bay
Illustration, Single
Student SILVER ADDY
Brittany Sims, Liberty University
A Little Taste of Sunshine
Student GOLD ADDY
Charity Sharpe, Liberty University
Sarasaurous
Student SILVER ADDY
Cherish Kibler, Liberty University
Turnips
Student GOLD ADDY
Charissa Cox, Liberty University
Lumberjack Convention
Student SILVER ADDY
Cassie Foster, Liberty University
Outreach
Student GOLD ADDY
Ashley Marlowe, Radford University
Tentacled Monocled Sir
Photography, Digitally Enhanced
Student GOLD ADDY
Jessica Heidt, Liberty University
Scared of your own shadow?
Student GOLD ADDY
Robert Bottoms, Liberty University
Refracted
STUDENT ‹ 21
Student GOLD ADDY
Joseph Smith, Radford University
The Tempest
Student SILVER ADDY
Katharine Neill, Lynchburg College
Urban Harvest Packaging
Photography, Campaign
Student SILVER ADDY
Ella C. Schwarz, Lynchburg College
Pro Mundi Packaging
Student GOLD ADDY
Kaitlyn Breidenbach, Liberty University
National Tourism Council Postcards
Student GOLD ADDY
Robert Murphy, Liberty University
Industrial Photographs
Student SILVER ADDY
Sandra Deitrich, Radford University
The 24 Hour Hipster Ration Kit
Game Board Design
Student SILVER ADDY
Chelsey Johnson, Liberty University
Beautiful California
Student GOLD ADDY
Brianna Nissen, Liberty University
Innocent Tails
NON-TRADITIONAL ADVERTISING
Product Packaging Campaign
Photography, Campaign
Student GOLD ADDY
Brianna O’Neal, Liberty University
What If All You Ever Saw Was Darkness?
SALES PROMOTION
CD Design
Student SILVER ADDY
Caleb Hall, Liberty University
Monkey Suit
Product Packaging
Student SILVER ADDY
Meredith J. Long, Liberty University
Travelers Tea Package
Student SILVER ADDY
Ashley Marlowe, Radford University
Arcadia
Student GOLD ADDY
Sandra Deitrich, Radford University
Lickety Britches
Point of Purchase
Student SILVER ADDY
Rachel Collins, Liberty University
Steam Room Menu
TELEVISION
Television, Single
Student GOLD ADDY
Vanya Grove, Lynchburg College
MASA Tablet
Student SILVER ADDY
Theodore La Motta, Lynchburg College
Sveglio Cafè
MANAGED PRINT & PROMOTIONAL SOLUTIONS
Congratulations
to all this year’s winners.
Thank you for another amazing year.
Student SILVER ADDY
Theodore La Motta, Lynchburg College
Sveglio Package Design
Student SILVER ADDY
Brianna O’Neal, Liberty University
Gorilla Snot Hair Gel
22 › STUDENT
STUDENT ‹ 23
BEST OF STUDENT
JUDGES ’ CHOICE — STUDENTS
Urban Harvest Stationery
Lickety Britches
Katharine Neill, Lynchburg College
24 › STUDENT
Sandra Deitrich, Radford University
STUDENT ‹ 25
2013 – 2014 AAF Board of Directors:
Tom Field, President, Programs Chair
Matt Brown, Vice President, Public Service Chair
Chris Dodd, Governor, Government Relations Chair
Colleen Dresser, Treasurer
Jarett Henshaw, Membership Chair
Stefanie Brown, Communications Chair
John Cornthwait, Digital Communications Chair
Liz Munn-Lively, Media Auction/Fundraising Chair
Jamal Milner, Diversity Chair
Leigh Anne Kelley, Secretary/Club Achievement Chair
2013 – 2014 American Advertising
Awards Committee
Peggy Underwood, Entry Management, Program Supervision
Tom Field and Matt Brown, Program Supervision
Ananda Young and Gary Gilmore, Judging Supervision
Creative:
Tom Field, Creative Director
Ananda Young, Art Director
Megan Weeks, Graphic Designer
Jill Harris, Graphic Designer
Rich Ellis, Copywriter
Innerworkings, Printing
Firefli Media, Awards Website
Dave Perry Cinematographer, Gala Video
Communication:
Ananda Young
Stefanie Brown
John Cornthwait
Megan Weeks
Jill Harris
ADDY Show:
The Patrick Henry, Venue
Plantation Creations, Catering
Tom Field and Beckie Spaid, Coordinators
Awards:
Matt Brown
Judges:
Matt McDermott
Teresa Treadway
Joseph Nother
Entry Drop-off and Judging:
26 › PROFESSIONAL
ACKNOWLEDGEMENTS
Peggy Underwood
Tom Field
Matt Brown
Ananda Young
Gary Gilmore
Chris Dodd
Jeremy Bise
Dana Wolfe
Alexandra Veatch
John Cornthwait
Megan Weeks
Jill Harris
Zach Ulmer
Leigh Anne Kelley
Caitlin Mitchell
Aaron McDowell
GOLD Sponsor:
National CineMedia
SILVER Sponsor:
MemberOne Federal Credit Union
Creative Sponsors:
Advance Auto Parts
Firefli Media
Abandon Films
Carter Media
RKE Publishing, LLC.
Innerworkings
Hanging:
Peggy Underwood
Jeff Homan
Meaghan Dee
Christina Lidwin
Tom Field
Matt Brown
Lindsay Stewart
James Sullivan
Rachel Nichols
Sarah Goforth
Hannah Robertson
Leigh Anne Kelley
Caitlin Mitchell
Jarett Henshaw
Kelly Wagaman
Rachel Bareford
Colleen Dresser
Casey Malinowki
Special Thanks:
Ad 2 Roanoke volunteers; volunteers, sponsors, and service
providers who aren’t included on these listings due to
confirmations at time of publication and all other volunteers
who contributed valuable time and resources.