POST SHOW REPO POST SHOW REPORT

POST SHOW REPORT
Supported by
GENERAL INFORMATION :
Fair Name : IMOB 2010 , Istanbul Furniture Fair
Date : 02-06 February 2010
Venue : Istanbul Expo Center/Cnrexpo
Exhibition Space : 120.000 sqm
Supporters : MOSDER- Association of Turkish Furniture Manufacturers , KOSGEBRepublic of Turkey Ministry of Trade and Industry Small and Medium Enterprises
Developement Organization, DTM- Undersecretariat of the Prime Ministry for Foreign
Trade
Exhibitor Profile
Old-Fashioned, Classic, Modern and Modular Furniture
Beds and Bedding Ensembles
Sofas, Chairs and Armchairs
Furniture for Romper & Teenagers’ Rooms
Sitting Sets
Furniture Accessories
Visitor Profile
Dealers
Interior Designers, Decorators
Architects
Furniture Stores
Department / Chain Stores
Wholesalers
Distributors
Importers
Exporters
Industrial Designers
Furniture Subcontractors
Specialized Buyers
Buyer Delegations from Algeria, Azerbaijan, Belarus, Bulgaira, France, Germany,
Greece, India, Israel, Lebanon, Macedonia, Moldova, Russia, South Africa, Spain,
Russia, Ukraine and other EU countries visited IMOB 2010.
IMOB IN NATIONAL MEDIA
September
Evdeyiz
October
November December
●
●
●
●
Decor
●
Tasarım
Home Showroom
February
●
Sky Life
Home Textile Export
January
●
●
●
●
●
●
●
●
Furex
Mobilyam
Mobilya Dekorasyon
●
Furniturk Decoration Guide
IMOB IN INTERNATIONAL MEDIA
Möbelmarkt / Germany
Le Courrier del Meuble / France
●
●
●
●
August
September
October
●
●
●
●
●
Möbelkultur / Germany
Cabinet Maker / UK
●
November December January
●
●
●
●
FederMobili / Italy
●
Uralskiy Mebelshik / Russia
●
●
Mobilia / Romania
●
Gulf Interiors / UAE
●
Furniture News / UK
●
Ham Shahrih / Iran
●
El Sector / Spain
Nasha Mebel / Russia
Elite Magazine / Russia
●
●
●
●
●
IMOB IN INT’L NEWSPAPERS
August
Sep.
Oct.
Nov.
Dec.
Jan.
Al Wasset / Jordan
●
Al Wasset / Egypt
●
Al Wasset / Syria
●
Al Wasset / Bahrain
●
Al Wasset / Kuwait
●
Al Wasset / Qatar
●
Al Wasset / UAE
●
Al Wasset / Saudi Arabia
●
Al Wasset / Lebanon
●
TV APPEARANCE
January – February
STAR TV
●
SHOW TV
●
KANAL 7
●
HABER TURK
●
TV 24
●
S HABER
●
TRT 2
●
ON AIR
January – February
Kral Fm
●
HaberTÜRK Fm
●
Burç Fm
●
Radyo 7 Fm
●
Moral Fm
●
Aşk Fm / Adana
●
Radyo 16 Fm / Bursa
●
Olay Fm / Bursa
●
Radyo 35 Fm / Đzmir
●
Kay Fm / Kayseri
●
Han Radyo Fm / Kayseri
●
Kuzey Fm / Trabzon
●
Radyo Aktif / Trabzon
●
Radyo Klas / Samsun
●
Radyo Tek / Samsun
●
Şirinnar Fm / Gaziantep
●
Kent Fm / Gaziantep
●
Radyo Derya Fm / Konya
●
Radyo Esas Fm/ Konya
●
E-MARKETING
July
August
Sep.
Oct.
Nov.
Dec.
Sending e-bulletin&online invitation and promotion
work to the market related organizations
●
●
●
●
●
●
INTERNET
July
August
Sep.
Oct.
Nov.
Dec.
www.itf-exhibitions.com
●
●
●
●
●
●
www.cnrexpo.com
●
●
●
●
●
●
www.itf-imob.com
●
●
●
●
●
●
www.itf-konut.com
●
●
●
●
●
●
www.itf-evteks.com
●
●
●
●
●
●
www.mosder.com
●
●
●
●
●
www.mobsad.com
●
●
●
●
●
www.mobilyadekorasyon.com
●
●
●
●
●
●
www.furniture-turkey.com
●
●
●
●
●
●
www.reuters.com
●
●
●
●
●
●
www.msnbc.com
●
●
●
●
●
●
www.expodatabase.com
●
●
●
●
●
●
www.eventseye.com
●
●
●
●
●
●
www.auma.de
●
●
●
●
●
●
www.fr.biz.yahoo.com
●
●
●
●
●
●
www.sys-con.com
●
●
●
●
●
●
www.prnewswire
●
●
●
●
●
●
Remarkable Interest in IMOB’10,Istanbul Furniture Fair from Abroad
Turkish furniture sector which exports furniture to 170 countries displayed all its novelties for
2010 at IMOB Istanbul Furniture Fair. The exhibition was held at Istanbul Expo Center/Cnrexpo
and hosted around 83.000 visitors. The visitors had a chance to see the novelties and
developments in the sector during the event. The event welcome hosted numerous buyer
groups from abroad.
Turkish Furniture Sector which has reached a total size of 9 billion USD, 7.5 billion of which is
domestic market and 1.5 billion is exports, met in IMOB 2010.
Turkish furniture manufacturers and exporters came together at IMOB Istanbul Furniture Fair held
between 02-06 February 2010. Organized with support of MOSDER (Association of Turkish Furniture
Manufacturers) the event served as an important trade platform where buyers from different countries
met Turkish exporters. IMOB 2010 hosted 82.346 trade visitors including 9.327 visitors from abroad.
Traditional design contest was held along with the event.
IMOB attracted visitors from 34 countries. Furthermore, thanks to the Hosted Buyer Program
supported by the Undersecretariat of the Prime Ministry for Foreign Trade, international buyer groups
from Algeria, Azerbaijan, Bulgaria, France, Germany, Greece, India, Israel, Lebanon, Macedonia,
Moldova, Morocco, Republic of South Africa, Spain, Russia and Ukraine visited the fair. This year
KOSGEB provided support to the participant companies as well.
300 participant companies & more than 500 brands
IMOB was held on a venue of 120 thousand sqm with participation of 300 companies displaying more
than 500 brands. Furniture companies from Egypt, France, Germany, Malaysia, United Arab Emirates
are among the exhibiting companies in the year 2010 as well.
Fierce competition for ‘design’
As in the last years, “IMOB Design Contest” was held during the event. The contest allowed all
nomanclature displayed at the event to compete in terms of design. The categories were dining room,
teenager room, bedroom, accessories, living room and best stand. The winner in the Living Room
category was Vanessa while N Design won the second place and Romantik Mobilya won the third. In
the Dining Room category, the winner was Cascade while Nill’s Mobilya won the second place and
Pierre Cardin won the third. In the Bedroom category where Cascade won the third place and Nill’s
Mobilya won the second, Temay Mobilya won the third. Genç Stil won the first place while Özde
Mobilya won the second and Gala Mobilya won the third place in Teenager Room category. The
winners of Accessories category were , Doğtaş, Pierre Cardin and Zift Design. Vanessa received the
Best Stand award.
IMOB Istanbul Furniture Fair will keep conducting design, novelty and comfort trends in the following
editions, too.
FURNITURE INDUSTRY IN TURKEY
Furniture production in Turkey dates back to the 19th century and was done in small workshops as
artisan production. However ,by the rapid globalization and all other aspects, present furniture industry
is becoming a fashion sector. In Turkey, furniture is produced both in workshops and industrial-scale
manufacturing units. Furniture production is highly fragmented among a large number of small
workshops. These small workshops play an important role in producing hand carved and handmade
furniture. Workshops are flexible establishments in nature and have enough capacity and labour force
to expand their production line in order to supply large orders. Large-scale furniture firms produce
standard models by using automated mass production techniques and most of their production is
oriented towards export. In accordance to data from Turkish Statistical Institute (TSI), in 2008 furniture
production was realized as 6.2 billion Turkish liras.According to the recent General Census of Industry
and Business Establishments (2002), the furniture sector employs 92.600 people and the industry has
30.000 companies manufacturing various furniture.
Turkey’s furniture exports have had an upward trend in recent years. This is mainly due to
improvement in capacity, quality and design. Exports of Turkish furniture reached to US $ 1.33 billion
in 2008. Main export products were: wooden bedroom furniture and dining room and living room
furniture, seats convertible into beds, seats for motor vehicles. In 2008, Turkey ranked third in the
world exports of seats convertible into beds, which also traditional items are showing the large family ,
hospitality and past nomadic characteristics of our nation.
In 2009, Turkey exported furniture to 166 countries throughout the world.The main markets for
furniture exports were Iraq, Germany, Iran, Azerbaijan, France, The Netherlands, Greece and the
United Kingdom. In recent years Turkish furniture companies have been establishing showrooms and
depots in increasing numbers in most of these countries. The Turkish contracting sector is one of the
major sectors exporting services. Turkish contractor companies who have undertaken construction
work abroad have completed many housing complexes, tourism projects, hospitals and health center
projects, most of which were decorated with Turkish furniture.
Turkish furniture is designed and made from the highest quality materials to ensure comfort,
performance and attractive appearance for a very long life. Different styles are produced such as
classical, traditional and contemporary. With its designers and architects combined with its flexible
production capacity, the Turkish furniture industry is able to satisfy the requirements of all individual
markets all over the world.
Today, with all these aspects of the furniture industry, Turkey is among the most promosing furniture
suppliers in the world.
NEXT EDITION : IMOB 2011
The 7th Istanbul Furniture Fair has been scheduled to take place on 01-05 February at Istanbul Expo
Center/Cnrexpo, Istanbul, Turkey.
IMOB will be organized with the close cooperation of MOSDER-Turkish Furniture Manufacturers
Association to catch the expectations of the import and export targets of all the exhibitors and visitors.
This year with more than 300 exhibitors and 70.000 visitors on 120.000 sqm exhibition ground, IMOB
2011 will feature the finest home furniture, interior design products and many others.
This exhibition reaches the most influential companies and associations in the heart of Eurasian
furniture industry and offers a comprehensive overview of furniture and design products available in
the region. Whether you attend IMOB 2011 as an exhibitor or visitor, you will have the chance to meet
hundreds of top industry professionals. Furthermore, IMOB is the right place for new generation of
bold designers drawing on and reacting against the unique visual heritage of Turkey midway between
Asia and Europe.
As for the organizer ; based in UK, ITE is one of the world’s leading organizers of international trade
exhibitions and conferences and specialises in organising events in growing and developing markets.
ITE organises around 180 exhibitions and conferences each year in 11 countries. The group has
many market leading events and well known brands in key industry sectors.
Please visit www.ite-exhibitions.com and www.ite-turkey.com
IMOB 2011 is looking forward to welcome all its exhibitors and visitors in Istanbul for what is set to be
another unmissable event for furniture industry !