Norma 2004

MILESTONES
1891 - ESTABLISHED IN PALDISKI
1950-1980 - LEADING TOY MANUFACTURER IN USSR
1973 - SAFETY BELT PRODUCTION START - UP
1973-1990 - SOLE SUPPLIER OF SEAT BELTS IN USSR
1991 - REORGANISED TO PEOPLES ENTERPRICE
1994 - PRIVATISED THROUGH MANAGEMENT BUYOUT
1996 - LISTED ON TALLINN STOCK EXCHANGE
1999 - AUTOLIV AB ACQUIRED 49,5% OF SHARES OF AS NORMA
2000 - AUTOLIV AB OWNERSHIP 51%
2001 - ASSEMBLY OF SEAT BELTS FOR AUTOLIV SWEDEN
2003 - RETRACTOR ASSEMBLY FOR AUTOLIV SWEDEN STARTED
2006 - SALES OF AIRBAGS AND ELECTRONIC CONTROL UNITS STARTED
2008 – SALES OF COMPONENTS TO EXTERNAL CUSTOMERS STARTED
AS NORMA IN FACTS
OWNERSHIP
PRIVATE JOINT STOCK COMPANY
LISTED IN TALLINN STOCK EXCHANGE
SHARE CAPITAL
8,4 mio EUR
TOTAL SALES 2008
88,3 mio EUR
EMPLOYEES
626 (30.06.2009)
LOCATION
TALLINN, ESTONIA
VJAZNIKI, RUSSIA (WAREHOUSE)
TERRITORIAL AREA
AS NORMA, TALLINN
27 000 M² PRODUCTION
3 042 M² OFFICE
49 500 M² LAND
NORMA-OSVAR, VJAZNIKI
626 M² PRODUCTION
110 M² OFFICE
PRODUCTS
SAFETY SYSTEMS, SEATBELTS & COMPONENTS
CAR COMPONENTS, TOOLING
COMPANY'S STRUCTURE
Supervisory Board
Management Board
Peep Siimon
President & CEO
Sander Annus
Marketing
Development
Ivar Aas
Sales
Ülle Jõgi
Finance
HR
IT
Peeter Tõniste
COO
Garri Krieger
Quality
Testing
Tarmo Tammearu
Purchasing
Logistics
ZAO
Norma -Osvar
SHAREHOLDERS 30.06.2009
29.1%
3.8%
51.0%
6.1%
10.0%
Autoliv AB
Ing Luxembourg S.A.
Skandinaviska Enskilda Banken AB Clients Marfin Pank Eesti AS repokonto
Others
AS NORMA GROUP STRUCTURE
AS NORMA
Production of safety b elts, car components
AS Norma stocks are on primary list of the
Tallinn Stock Exchange
Capital stock: 8,4 mio EUR
Sales: 88,3 mio EUR
Employees: 622
NORMA OSVAR ZAO
Production of safety b elts and sales in
Russia
Participation: 100%
Capital stock: 0,4 mio EUR
Sales: 1,2 mio EUR
Employees: 4
AS NORMA GROUP CONSOLIDATED
SALES AND NET PROFIT 1998-2008 (Mio EUR)
90.0
88.3
80.0
64.8 63.9
70.0
60.0
40.0
63.0
62.4
52.1
50.0
80.8
66.9
40.4
30.9 33.0
30.0
20.0
10.0
3.0
6.9
10.1 11.4
12.4
8.2
6.7
5.3
5.5
6.7
7.9
0.0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
2008 SALES BY MARKETS
46%
54%
CIS
Western Europe
SALES OF SAFETY BELTS (000’ pcs.)
7 000
6 000
2 440
2 253
5 700
5 663
3 970
4 000
2 000
5 147
4 653
5 000
3 000
6070
5 500
4 345
2 836
1 000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
MAJOR CUSTOMERS OF AS NORMA
RUS AVTOVAZ, GM-AVTOVAZ
GAZ, IZHAVTO
SWE AUTOLIV SWEDEN AB
SAAB AUTOMOBILE AB
INTERSAFE AB
FRA IVECO FRANCE
GER
AUTOLIV GmbH
AUTOLIV PROTEKTOR
TRW AUTOMOTIVE
TAKATA-PETRI AG
FIN
CZ
BEL
NL
UKR
KHIMAIRA OY
(CARRUS OY, VOLVO BUS)
IVECO CZECH
VAN HOOL N.V.
AUTOLIV BV
ZAZ
MAIN PRODUCTS FOR CIS AND SPECIAL
MARKETS
– K1 Seatbelts
• SOP at AS Norma 1981
• Originally a licensed from ALV
– K4, AGB 95, R23 S Seatbelts
• Small retractors for lapbelt
installations
– E11 Buckle
– R200 RP LL
• Assembly of seatbelt
MAIN PRODUCTS ASSEMBLED FOR
AUTOLIV (Volvo/SAAB/Trucks)
– R23 family of seatbelts:
• R23 Short
– SAAB 9-5, Scania
– Spare parts
• R23 ARH
– SAAB 9-5, Scania
– Spare parts
– Tornado family of seatbelts:
• Tornado short
– Volvo S40, V50, S60, V70, S80 and XC90
– Mitsubishi (spare parts)
• Tornado Long
– Volvo S40, V50, S60, S80, V70 and XC90
MAJOR CUSTOMER
Lada 2110
Lada Kalina (1118)
Lada 2111
Lada 2112
Lada Kalina (1117)
Lada Priora (2170)
Lada 21123 Coupe
Lada Kalina (1119)
AUTOLIV SUBCONTRACTING FINAL
CUSTOMERS
HIGH VERTICAL INTEGRATION
•
PRODUCT DEVELOPMENT
•
TOOLING
–
–
MOLDS FOR PLASTIC INJECTION MOLDING
DIES FOR NORMAL- AND FINEBLANCING
•
SEATBELT COMPONENTS
•
(STAMPING, MOULDING, HEAT & SURFACE TREATMENT)
–
–
–
–
•
LOCKING TOUNGES
FRAMES
PILLAR LOOPS
OTHER COMPONENTS
SEATBELTS
–
–
RETRACTORS
BUCKLES
•
CAR COMPONENTS
•
SAFETY SYSTEMS
•
QUALITY CONTROL AND TESTING
–
–
R16 SLED
LIFETIME/PV TESTING CAPABILITIES
PRODUCTS
•
•
•
•
•
SEATBELT COMPONENTS
– RETRACTORS
– BUCKLES
– OTHER COMPONENTS
SEATBELTS
SAFETY SYSTEMS
CAR COMPONENTS
TOOLING
– MOLDS FOR PLASTIC INJECTION MOLDING
– DIES FOR NORMAL- AND FINEBLANCING
RETRACTOR K1
ALR RETRACTOR K4
KC 2.1 “GRABBER”
R200 RP LL
TORNADO ARH PYRO LL
TORNADO N PYRO
VOLVO V70 FRONT SB FOR US MARKET
BUCKLE
E11
Meets all requirements of
ECE R16-04
2000/3/EC (77/541/EEC)
FMVSS 209
NORMA TONGUES
NORMA PILLAR LOOPS
NORMA - AUTOLIV COMMON PROJECTS
Clutch 4 kN
Clutch Housing
Spring Cassettes
Bended Tongue for
Volvo
HIGH VERTICAL INTEGRATION
• PRODUCT DEVELOPMENT
• TOOLMAKING
• METAL PROCESSING
• PLASTIC INJECTION MOULDING
• HEAT TREATMENT
• SURFACE TREATMENT
• ASSEMBLY
• QUALITY CONTROL AND TESTING
PRODUCT DEVELOPMENT
• 19
EMPLOYEES (15 DESIGN ENGINEERS)
• OPERATION SYSTEM
WINDOWS NT
• CAD SYSTEM’S
UNIGRAPHICS
CATIA
SOLID EDGE
• FEA ANALYSES
COSMOS M
• FOR PLASTIC PARTS
MOLD FLOW, PARTS ADVISOR
• EDI
ENGDAT, x.25 PROTOCOL
• PROTOTYPE WORKSHOP
METAL PROCESSING
• ORDINARY STAMPING UP TO 250T
• FINEBLANKING (FEINTOOL) UP TO 450T
• SPOT-WELDING
• MIG/MAG WELDING
• TORX RIVETING
• ISOTHERMAL HARDENING
SURFACE TREATMENT
• VIBRO DEBURRING
• POWDER-PAINTING WITH Fe-PHOSPHATING
• ELECTROPLATING
- Ni-Cr PLATING ON RACKS
- Ni PLATING IN BARRELS
- ACID AND ALKALINE Zn PLATING ON RACKS
- ACID Zn PLATING IN BARRELS
- Zn-Fe ALLOY PLATING
- PICKLING OF Cu PARTS
PLASTIC MOULDING
• PLASTIC INJECTION MOULDING 25 -350T
• OVERMOULDING 75 -110T (VERTICAL)
• PLASTICS IN USE: ABS, PE-HD, PE-LD, PA, POM
TOOLMAKING
• TOOL DESIGN
• MOULDS FOR PLASTIC INJECTION MOULDING
• DIES FOR ORDINARY STAMPING
• DIES FOR FINEBLANKING
• MOULDS FOR ALUMINIUM PRESSURE DIE-CASTING
• TESTING
• TOOL MAINTENANCE
ASSEMBLY
QUALITY CONTROL
AND TESTING
1997 - ISO 9002
2004 - ISO 14001
1998 - ISO 9001/QS 9000
2006 - ISO/TS 16949:2002