In the Public Eye

In the Public Eye
June 2008
New Metro Rapid Lines
Vanpool Program
Service
Changes
Metro Destinations
Route Promotion:
Nightlife Campaign
Customer
Appreciation
Table of Contents
campaigns
Service Change
New Metro Rapid Lines Metro Destinations
Route Promotion: Nightlife Campaign
TAP
Vanpool Program
1
1
1
2
2
2
current promotions
Customer Appreciation Program
Go Metro Summer Guide P/U
Bikes on Rail
3
3
3
Various Projects
4
metro art
Poetry in Motion
customer programs and services
Recap
4
Recap
6
customer information
12-Minute Map
Bike Map
Destinations
Rider’s Guide
System Map
7
7
7
7
7
Web Stats
8
metro updates
Metro Briefs
Metro Monthly
9
9
media relations
Press Releases
10
regional communications
programs
Recap
11, 12
government relations
Recap
13
sector activity
Recap
14
commute services
Sales Figures
15
coming soon
Overview for July 2008
16
customer signage
cross promotions and events
web
June 2008
5
campaigns
Service Changes
Objective
To brief riders about the
June 2008 service changes
metro.net
Los Sectores de Servicio de Metro locales están mejorando el servicio en su área. A partir del 29 de
junio, encontrará seis nuevas líneas de Metro Rapid y servicio adicional durante las horas pico y >nes
de semana. Por favor tenga en cuenta que la mayoría de las reducciones de servicio propuestas que se
trataron en las recientes audiencias públicas de Metro no serán implementadas. Sólo se llevarán a
cabo las siguientes reducciones: Líneas limitadas 315, 330, 350, 361 y 394. Estas reducciones están
asociadas con la adición de las seis nuevas líneas de Rapid. Adicionalmente, la Línea 940 será
14Downtown LA Beverly Hills via Beverly Bl
94
Downtown LA Sylmar Station via
San Fernando Rd
115 / 315 Playa Del Rey Norwalk via Manchester Av
& Firestone Bl
163
West Hills Sun Valley via Sherman Way
222
Sun Valley¡Nuevo! Hollywood via
Hollywood Way,
Barham Bl
224
Sylmar-Universal
City Station via San Fernando Rd,
Lankershim Bl
330
Pico/Rimpau Monterey Park via
Pico Bl & East 1st St
350
South Central Av Limited -Branch
of Line 53
debido a la implementación de la
nueva Línea 762 de Metro Rapid
Re-ubicar los viajes a Beverly
Metro Rapid
361
Pasadena Artesia Blue Line
Station Limited
Extender la ruta hacia el norte a la
Estación Sylmar para reemplazar
el segmento descontinuado de la
Línea 394 entre semana y fines de
semana; Re-ubicar ciertos viajes a
la nueva Línea 794 de Metro Rapid
sólo entre semana
376
El Monte Downtown LA via Valley Bl Arcadia -
Los Angeles via
Huntington Dr & Las Tunas Dr
394
Downtown LA Sylmar Station via San Fernando Rd (Branch route of Line 94)
Descontinuar la Línea 315 y
reemplazar con la nueva
Rapid Line 715
Re-estructurar a dos líneas
separadas dividiendo la línea en
Vineland Av y San Fernando Rd;
Operar el segmento Sherman
Way como la Línea 163 y el
segmento Hollywood Way como
la nueva Línea 222; No hay
cambios para
la Línea 363
705
W HollywoodVernon via
La Cienega BlVernon Av Rapid
714
Beverly
Metro Rapid
794
Downtown LA ¡Nuevo! Burbank Station
via San Fernando Rd, Brand Bl
Metro Rapid
940
Hawthorne
Rapid Express
Nuevo servicio entre semana
de Metro Rapid a los largo de la
Línea 260 entre Fair Oaks Av/
Washington Av y la Estación
Artesia Blue Line y Fair Oaks Av/
Colorado Bl y Atlantic Av/Imperial
Hwy los sábados
Mejorar el servicio entre semana
y agregar servicio los sábados
Nueva línea de Metro Rapid
entre semana que opera del
Centro de Los Angeles al Centro
de Burbank por San Fernando
Rd y Brand Bl
Descontinuar el servicio;
La alternativa es la Línea 740
de Metro Rapid en Hawthorne
Nuevo servicio de Metro Rapid de
715
Manchester ¡Nuevo! Firestone
Metro Rapid
724
Sylmar Station ¡Nuevo! North Hollywood
via San Fernando Rd, Lankershim Bl
Metro Rapid
LAX City Bus Center a Firestone Bl /
Atlantic Av en South Gate
753
Downtown LA ¡Nuevo! Imperial Station via
Central Av Rapid
> Nuevas líneas
Línea 222 de Metro Local, líneas 715,
724, 730, 753, 762, 794 de Metro Rapid
> Servicio y horas de operación mejoradas
Líneas 705, 714, 770 de Metro Rapid
Los nuevos horarios se inician a partir
del 29 de junio de 2008
Puede tener acceso a todos los nuevos
horarios en nuestro sitio de Internet
en metro.net.
1 Sólo haga clic en Riding Metro
Nueva línea de Metro Rapid
entre semana operando desde la
Estación Sylmar a la Estación North
Hollywood por San Fernando Rd y
Lankershim Bl
730
Downtown LA ¡Nuevo! Pico/Rimpau via Pico Bl Metro Rapid
Descontinuar el servicio de parada limitada
Descontinuar el servicio y re-ubicar
los viajes a la nueva Línea 794
de Metro Rapid; Reemplazar el
segmento entre Sun Valley y la
Estación Sylmar con la extensión
de la Línea 94
Downtown LA El Monte via
Garvey & Chavez
New schedules start
June 29, 2008 or later.
Además, nuevas líneas, y servicio
adicional han sido agregados de
la siguiente manera:
en Willowbrook
770
Mejorar el servicio entre semana
para incluir servicio de mediodía
Re-ubicar ciertos viajes a la nueva
Línea 724 de Metro Rapid sólo
entre semana
Descontinuar la Línea 350 y
re-ubicar los viajes
Descontinuar servicio y convertir
la línea a Línea 76. Servicio de la
Línea 76 será mejorado y autobuses
pasarán cada 10 a 12 minutos
durante horas pico
Mejorar la frecuencia y duración del
servicio de acuerdo a la solicitud
del decreto de consentimiento
Reemplazar el segmento
cancelado de la Línea 163 entre
Sun Valley y Hollywood
Reemplazar el servicio de la Línea
330 con la nueva Línea 730 de
Metro Rapid; la cual opera desde
Pico Bl/Rimpau Bl a Cesar Chávez
Av/ Vignes St
Announcing
Metro Service
Enhancements
2 Luego seleccione Timetables y
3 Escoja la línea de la lista
Establecer un nuevo servicio de
Metro Rapid de Cesar Chávez Av/
Vignes St a Pico Bl /Rimpau Bl
También encontrará horarios individuales actualizados abordo
durante el mes de junio.
Establecer un nuevo servicio de
Metro Rapid a lo largo de la ruta de
la Línea 53; La nueva línea operará
de lunes a viernes; El terminal del
sur será ubicado en la Estación
Imperial
current
promotions
campaigns
New Metro Rapid Lines
Objective
To provide information to the public
about six new Metro Rapid Lines
added to the system
metro.net
Ride like the wind.
metro.net
metro.net
Manchester
Metro Rapid 715
Metro Rapid 762
Otis
Long Beach
Metro Rapid 760
Monday – Friday
AM
6
AM
AM
PM
6
PM
9
PM
Metro Rapid 753
20
Avalon
10
Broadway
20
Metro Rapid 715 replaces
Metro Line 315.
Metro Rapid 745
Manchester Bl
9
3
Central
10
Vermont
Metro Rapid 754
Metro Rapid 704 728 770
Spring/Main
Metro Rapid 704 728 740 745 770
Frequency
All times are approximate
Monday – Friday
C[jhe8bk[B_d[
20
5
AM
6
AM
9
AM
3
PM
6
PM
9
PM
Minutes
5th/6th
10
Metro Rapid 740 745
20
8th/9th
Metro Rapid 740 745
10
Pico
20
Metro Rapid 740 745
C[jhe8bk[B_d[
Union
Metro Rapid 757
Alvarado
Crenshaw
888HWf_Z)
Metro Rapid 754
Normandie
Western
Pico Bl
LAX City Bus Center
Vermont
INGLEWOOD
Metro Rapid 740
Sepulveda
Metro Rapid 740 745
3rd/4th
Metro Rapid 740 745
20
Metro Rapid 730 replaces
Metro Line 330.
Western
Market
Temple/1st
Figueroa
Normandie
Metro Rapid 710
A partir del 30 de junio
> Bulevar Manchester
> Bulevar Pico
Vignes/Cesar Chavez
Metro Rapid 730
Firestone
Minutes
5
> Fabulous
Color-coded buses and stops make it easy
to identify your service.
DOWNTOWN LA
State
All times are approximate
> Frequent
Buses come every 10 minutes in peak hours
Pico
Atlantic
Frequency
715
730
> Fast
Signal priority allows Metro Rapid
to extend green lights. 
Broadway
Starts June 30
> Central Av
> Atlantic Av
SOUTH GATE
Starts June 30
> San Fernando-Lankershim
> San Fernando-Brand
753
762
Firestone Bl
724
794
Since Metro Rapid only stops at major cross
streets, there’s nothing to slow you down. Just
show up at your station to find a bus coming by
every few minutes. Then cruise through intersections with special sensors that keep traffic lights
green. Less time waiting at
red lights means fewer delays.
Metro Rapid 757
Crenshaw
Metro Rapid 710
N
08-3035RP ©2008 LACMTA
Rimpau
N
campaigns
Metro Destinations
Objective
To increase ridership by informing
the public of places of interest
along Metro routes
metro.net
metro.net
Go Metro to Grand Central Market.
Exotic spices, fresh produce, fish and fowl, and cooking from
across the globe. All served up by colorful vendors who really
know their stuff. For shopping the way it used to be, take Metro
Rail’s Red or Purple Lines to Grand Central Market. It’s required
eating for anyone who loves food. To explore LA, Go Metro.
Exit Pershing Square
Union Station
Civic Center
7th/Metro
EXP 01.01.08
June 2008
1
campaigns
Route Promotion:
Nightlife Campaign
Sunset Strip
After Hours
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Metro Red Line
2
Weeknights (Monday through Friday)
Eastbound
Go Metro to your
favorite hot spots,
after hours.
Sunset & San Vicente
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2
Sunset & Doheny
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Sunset & Crescent Heights
+/'%E
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We’re on Sunset,
after sunset.
For more tips visit
metro.net/nightlife.
Go Metro, after hours.
Clubs. Dining. Shopping. Theatre. You’ll find it all on
Sunset Boulevard, and Metro Local Line 2 gets you there.
From Silver Lake to Hollywood and the Sunset Strip,
we connect you with LA’s hottest nightspots.
Just buy your Day Pass and hop on board. We’ll take care
of the driving so you can enjoy your evening.
2
Saturday Night
Sunset & La Cienega
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,/(*
,/)-/&(
-/'-/).
./&(
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Sunset & Crescent Heights Sunset & Sweetzer
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JUNE 2008
HjW_ZXiidX]Vc\Z#6aai^bZhVgZVeegdm^bViZ#
current
promotions
campaigns
4. Go Metro and enjoy
your night out!
Westbound
Sunset & Crescent Heights Sunset & Sweetzer
Metro Local
2
Saturday Night
+/&'E
+/(%
+/*&
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,/)'
,/*(
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-/()
-/)(
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&%/'&
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&'/()6
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2
Weeknights (Monday through Friday)
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-/)./&'
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&&/%%
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&'/&,6
&'/*&
&/'+
2. Find the nearest bus stop.
Eastbound
Sunset & Doheny
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-/((
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metro.net/nightlife
Plan Your Night Out
1. Choose your destination
from the reverse side.
3. Check the schedule
on this page or visit
metro.net/nightlife for the
entire Line 2 timetable.
detail map on reverse
Metro Local Line 2 runs
between Downtown and
West LA via Sunset Bl.
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Metro’s Guide to
Local Nightlife in
West Hollywood
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parking hassles and leave
the driving to us.
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West Hollywood
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Objective
To encourage use of Metro to reach
restaurants, theatres and clubs
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Visit metro.net/nightlife for detailed route and timetable information.
How should I care for my TAP card?
Treat it like a credit or debit card. Do not bend, puncture,
wash or leave the card in the sun.
How do I load another pass or value
to my TAP card?
How long will my TAP card last?
Load your card at a TAP Sales Location, taptogo.net
or at a Metro Rail ticket vending machine. The pass
or value will be automatically loaded to your card.
There is no need for a new card when purchasing,
because your pass or value is loaded onto your
existing TAP card.
Do I need to tap my TAP card to a fare box or
station validator every time I ride?
Yes. When boarding any bus or train, tap your TAP
card to show valid proof of fare. You must have a
valid pass or value loaded onto your TAP card in
order for your card to be valid.
The TAP card itself is designed to last about 3 years;
eventually, you’ll need a replacement card. Remember,
you must load a pass or value onto your TAP card for it
to be valid.
What if I lose my TAP card?
Don’t worry, you’re protected with Balance Protection.
Once you report your card lost or stolen at taptogo.net or
1.866.TAPTOGO, your balance or pass will be restored and
your card will be replaced for a fee (certain restrictions
apply). We will cancel the old card so no one can use it.
What is Autoload?
Never worry about an expired pass or your value running
low. By enrolling in TAP Autoload, you authorize TAP to
load value onto your TAP card when the balance on your
card falls below $10, or when your pass expires. To enroll
in Autoload, visit taptogo.net or call 1.866.TAPTOGO.
bus
1
2
Tap your card on the
bus fare box or rail
station validator.
A “beep” and message
show your
valid
GO
rail
invalid
3
Re-loading Your Pass
Where is my TAP card accepted?
Visit taptogo.net or call 1.866.TAPTOGO for
a complete list of participating operators.
Enjoy your ride!
Remember, you’ll use your TAP card
month after month. Do not throw
it away!
When your pass expires, load another pass onto
your
card at a
Sales Location or Metro
Rail Ticket Vending Machine.
Call 1.866.
for a complete list of
Sales Locations.
Please, take care
of your
card!
You can also sign up to purchase your pass
automatically each month, and avoid waiting in
lines. Call 1.866.
for details.
If you don’t need a pass for a certain month or week,
keep your
card and simply re-load it when
you’re ready to ride again.
Loading Your TAP Card at a Ticket Vending Machine
Frequently Asked Questions
Objective
To convert Metro pass holders
to the TAP card and advise where
outlets are located
How It Works
TAP
1
Select “Add value
or pass to TAP”.
2
3
Tap your card on the
TAP card target.
Select desired pass.
Insert money
or credit/
debit card.
5
4
Tap your card on the TAP card target
again. This will ensure your TAP card
is loaded with the new pass.
Enjoy your ride!
Frequently Asked Questions
6
For more information about TAP,
call 1.866.TAPTOGO (1.866.827.8646).
How to use your new TAP card.
For more information about TAP,
call 1.866.TAPTOGO (1.866.827.8646).
Como usar su tarjeta TAP.
campaigns
Vanpool Program
Objective
To promote Metro’s vanpool
program to commuters
metro.net
Metro Vanpool
metro.net/vanpool
Get into a Metro Vanpool and put
some money back in your pocket.
Gas prices keep going up. And if you travel a long distance to
work, you’re hit the hardest.
Now, Metro has some good news. Just vanpool to work in
LA County and you can bring the price of gas and your other
commuting costs way down.
If you’re not familiar with vanpooling, it’s a lot like carpooling…
only bigger, with vans that comfortably carry 5 to 15 people.
Save Money
Vanpool costs are only about a fourth of driving alone.
Plus, you’ll save wear and tear on your car. And now, with
Metro’s Public Vanpool Program, Metro will pay up to $400
toward your van lease…every month!
Save Time
With miles of carpool lanes criss-crossing Southern California,
you’ll also save time. Vanpoolers save as much as 40 minutes
each day on their commute.
Get Free Gas
Start your own Metro Vanpool between August 1
and September 30th and you’ll get a $300 gas card.
Log onto metro.net/vanpool for complete details.
Don’t have enough riders to start a vanpool? To find a Metro
Vanpool with available seats, just log onto the Metro Seat
Finder at metro.net/vanpool to find vanpool routes in your area.
Metro Vanpools must be open to the public and commute to a worksite
located within LA County. Certain restrictions apply. Go to metro.net/vanpool
for complete details.
June 2008
2
current promotions
Customer Appreciation
Program
metro.net
metro.net
No podemos ir a ningún
lado sin usted.
Objective
To spotlight actual riders and
show how Metro helps them
We can’t go anywhere
without you.
With over one million boardings a day,
Metro moves a lot of people, including
Steve Burns. Steve commutes every day
from his home in West Covina to his job
at an auto body shop in Alhambra.
Con más de un millón de usuarios al día,
Metro transporta a muchas personas,
incluyendo a Janice Ortiz. Janice, una viuda
que trabaja, depende de Metro diariamente
para ir a su trabajo en Temple City.
San Gabriel Valley Operator Ray Guinn,
who nominated Steve for recognition,
said, “Steve is an exemplary Metro
customer. He’s quick to help his fellow
passengers when they have questions
about our service.”
Jack Bartman, un conductor del Valle de San
Gabriel, quien nominó a Janice para recibir
un reconocimiento dice, “Janice ha viajado
conmigo casi todos los días por cerca de diez
años. Siempre se muestra alegre y ayuda a
los nuevos usuarios, especialmente a las
personas mayores.”
Metro San Gabriel Valley salutes
Steve and all of our valued customers.
Metro del Valle de San Gabriel reconoce a
Janice y a todos nuestros valiosos usuarios.
“I never rode a bus until three years ago,
but once I tried Metro I never wanted
to drive to work again. It’s helped me
beat tra;c and save money on gas.”
–Steve Burns
08-2291 jl © 2008 lacmta
08-2291jl © 2008 lacmta
“Sin Metro no podría llegar al trabajo
o ir de compras. Metro me lleva a
donde necesito ir.”
– Janice Ortiz
current promotions
Go Metro Summer Guide
Objective
To encourage using Metro as a means
of transportation for Summer activities
current promotions
Bikes on Rail
Objective
To provide information about
the safe way to Go Metro with
your bicycle
Lost & Found
323.937.8920
Bicicletas no son permitidas en los trenes
durante las siguientes horas entre semana:
No restrictions
on weekends
and holidays
No hay restricciones
durante los fines
de semana o días
feriados
June 2008
Metro Blue Line
6:30 – 8:30 am
Long Beach
7th St/Metro Center
Metro Green Line Norwalk
Marine
Security
323.563.5000
Evenings
Tardes
Metro Blue Line
4:30 – 6:30 pm
7th St/Metro Center
Long Beach
Metro Green Line Marine
Norwalk
Metro Red Line
Union Station
Metro Purple Line Wilshire/Vermont
Metro Red Line
Union Station
Metro Purple Line Wilshire/Vermont
Metro Gold Line
Metro Gold Line
Sierra Madre Villa
Union Station
Union Station
Sierra Madre Villa
Please do not park
behind operator’s
cab door
Por favor no se
estacione detras
de la puerta del
conductor
Bike Hours
Mornings
Mañanas
Metro Rail
Bikes are not allowed on trains weekdays
during the following times:
3
customer signage
Displays, Mapcases and Signs
The following signage updates have been made
to the system:
>917 displays were changed out in bus stations,
rail stations and rail cars
> Installed two new mapcases to house bus/rail information
at LA County and USC Medical Center Busway station
>Increased number of bus information displays
at Cal State Los Angeles
metro art
Poetry in Motion
Each month a poetry placard is posted on every Metro bus to enhance bus customers’ journeys.
If th
e re i s
ing to desire
h
t
e
so m
If there is something to desire,
there will be something to regret.
If there is something to regret,
there will be something to recall.
If there is something to recall,
there was nothing to regret.
If there was nothing to regret,
there was nothing to desire.
Vera Pavlova (b. 1963)
remove 7/31/08
08-2907 ©2008 lacmta
translated from the Russian by Steven Seymour
“If there is something to desire” by Vera Pavlova, translated by Steven Seymour.
Copyright © 2007 by Vera Pavlova and Steven Seymour.
Reprinted by permission of the author and the translator.
The poem for June If there is something to desire by Vera Pavlova.
June 2008
4
customer programs & services
Customer Programs & Services
> Metro Customer Centers, Lost and Found and the Reduced
Fare O;ce operations:
- Over 35,000 customers served
· 27.8% decrease from June 2007
bus
1
2
valid
GO
rail
invalid
> TAP was sold at all four of Metro’s Customer Centers
3
(Wilshire, Baldwin Hills, East Portal and East Los Angeles)
- Sales were approximately 1,000 lower than in February.
It is likely that people are reloading their cards at Ticket
Vending Machines at rail stations.
- In June, we distributed shoulder tote bags with
Metro logos on them to pass purchasers
May 4-10 as
a token of our appreciation.
19
1
2
3
4
5
6
20
LA is… Santa Anita Race Track
street sale of this pass is illegal
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
Weekly 2008
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
LA is… Los Angeles County
Museum of Art
street sale of this pass is illegal
4
11
18
25
May 11-17
$17
5
12
19
26
6
13
20
27
7
14
21
28
Weekly 2008
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
Como usar su tarjeta TAP.
$17
> Lost and Found
- Received 971 items in June 2008, with a 11% return-to-owner rate
· Last year 561 items were received with an 12% return-to-owner rate
- Received 101 bikes in May with a 41% return rate
May 18-24
May 25-31
· Last June 11 bikes were received
21
22
LA is… Jet Propulsion Labratory
street sale of this pass is illegal
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
LA is… Descanso Gardens
street sale of this pass is illegal
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
Courtesy NASA/JPL-Caltech
Weekly 2008
$17
Weekly 2008
$17
> Metro Passes by Mail
1
8
15
22
29
2
9
16
23
30
3
10
17
24
4
11
18
25
Weekly 2008
5
12
19
26
6
13
20
27
7
14
21
28
$17
LA is… Hiking
REGIONAL
2008
street sale of this pass is illegal
street sale of this pass is illegal
REGIONAL
Los Angeles County
1 2 3 4 5
24
regular
LA is… Randy’s Donuts
LA is… Biking
2008
23
JAN
Apr
2008
- Over 33,000 passes were mailed
· 37% increase over last year
- Over 45,000 bags of tokens were delivered
Jun 1-7
· 328% increase over last year
LA is… the
6 Santa
7 8Monica
9 10 Pier
11 12
13 14
16pass
17is 18
19
street
sale 15
of this
illegal
20
1 21
2 22
3 23
4 24
5 25
6 26
7
27
8 28
9 29
10 30
11 12 13 14
SENIOR/
DISABLED
Jun 35
8-14
Monthly 2008
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
$62
Weekly 2008
$17
MAY
REGIONAL
Los Angeles County
Smart. Simple. Secure.
SENIOR/
DISABLED
35
Pass
Reduced
With Required Identification
Regular
6
13
20
27
7
14
21
28
Monthly 2008
3
10
17
24
31
$62
0123077
Street sale of this
pass is illegal
0123077
Street sale of this
pass is illegal
0123077
FEB 2008 TUESDAY
0123077
To use a day pass, it must be presented
to the operator (unfolded, unaltered
and in one piece) upon boarding.
Day passes are non-refundable and
non-transferable.
Pass
Reduced day pass users must present
required identification on every
boarding or else the regular day pass
fare is required.
Reduced
With Required Identification
Metro assumes no responsibility for a
lost or stolen Metro day pass.
Regular
In the event of a dispute, customers
are asked to pay the requested fare
and contact Customer Relations,
One Gateway Plaza,
Los Angeles, CA 90012
213.922.6235 for adjustment.
Pass
Reduced
With Required Identification
Regular
Counterfeiters will be prosecuted to the
fullest extent of the law.
Non-Transferable
Non-Transferable
Front
pantone®
805
Jun
street sale of this pass is illegal
1
8
15
22
29
35
2
9
16
23
30
3
10
17
24
4
11
18
25
Monthly 2008
MAR
JUN
Los Angeles County
SENIOR/
DISABLED
5
12
19
26
6
13
20
27
7
14
21
28
35
$62
REGIONAL
Los Angeles County
0123077
SENIOR/ 0123077
DISABLED
REGIONAL
Los Angeles County
SENIOR/
DISABLED
0123077
Street sale of this
pass is illegal
Street sale of this
pass is illegal
JUL
APR 2008 TUESDAY
MAY 2008 TUESDAY
0123077
REGIONAL
Los Angeles County
0123077
sale of this
SENIOR/ Street
pass is illegal
DISABLED
Street sale
pass is ille
0123077
03Day 04Day 05Day 06Day 0
MAR 2008 TUESDAY
Day passes are valid for unlimited
rides on Metro Bus and Metro Rail
service on the date indicated on the
pass (until 3:00 am the following day).
Any zone charges, if applicable, must
be paid separately.
FEB
Metro Day Pass 2008
- Over 620,000 pieces of fare media distributed to vendors
Monthly pass master colors
and Customer Centers
- 12.3% more than June 2007
- Valued at $ 16.2 million
Terms and Conditions
01Day 02Day
JAN 2008 TUESDAY
5
12
19
26
2
9
16
23
30
2008
0123077
4
11
18
25
1
8
15
22
29
Non-Transferable
35
Pass
Reduced
APR
REGIONAL
Los Angeles County
With Required Identification
SENIOR/
DISABLED
Regular
35
Pass
Reduced
With Required Identification
Regular
JUN 2008 TUESDAY
35
Pass
SENIOR/
DISABLED
35
Red
Los Angeles County
With Required Identification
With Requ
Regular
Reg
Non-Transferable
Non-Transferable
Non-Transferable
JUL 200
REGIONAL
AUG Reduced
2008
0123077
Street sale of this
pass is illegal
street sale of this pass is illegal
2008
> Fare Media Stockroom
May
LA is… Beaches
2008
- 1,299 passes sold
· 32.8% increase over May 2007
2008
> E-commerce on metro.net
Back
pantone®
5773
pantone®
814
pantone®
142
June 2008
pantone®
808
pantone®
5005
pantone®
809
pantone®
550
pantone®
813
pantone®
331
pantone®
804
pantone®
421
pantone®
802
5
cross promotions and events
Cross Promotions and Events
The promotional in-kind trade value generated in June had an equivalent promotional advertising
value of $425,000 for a year to date total of $5,284,977
May Filming Revenue – $35,480
Seasonal Promotional Trades and Added-Value for Metro Patrons
> A Chorus Line
Promotional trade value – $75,000
- Metro patrons and Metro employees receive a 20% discount
on theatre tickets Tuesday–Thursday for the run of the play
- Metro logo was included in a mailing to 20,000 ticket holders
and in-theatre signage
- Metro logo and map permanently included on the Ahmanson theatre website
- E-blasts sent to 20,000 ticket holders reminding them to “Go Metro”
> Downtown LA Open Hours
Promotional trade value – $25,000
- Metro prominently included in event flyers, press release
and e-vite to all downtown business and residents
- Metro hotlink to our website was included on event website
- Metro hosted booth at event
> Los Feliz Village Street Fair
Promotional trade value – $50,000
- Metro patrons and Metro employees had an opportunity
to win a weekend get-away trip
- Metro was included on all promotional material:
posters, postcards, print ads and flyers
- Metro was featured in press releases and on their website
with a hotlink to metro.net
- Metro included in e-blasts to 15,000 chamber members
- Free Metro booth at the event
> LA Sparks Seasonal Promotion
Promotional trade value – $75,000
- Metro patrons and Metro employees receive a set of Japanese-American
Greeting Cards
- Metro logo and web address on their website
- Metro logo included in event press releases, post cards and flyers
- Free Metro booth at the event
> Make Music Pasadena
Promotional trade value – $50,000
- The first 100 people to present a Metro pass received a $5 discount card
- Metro’s was hyperlinked to makemusicpasadena.org on: home page,
sponsor page and “getting here” page
- Metro included in all printed materials; postcards, posters, press releases
- Metro hosted booth
June 2008
6
customer information
These standing publications have been updated for 2008 and are available through Stationery:
metro.net
Metro Bus
and Metro Rail
Rider’s Guide
NEWHALL
SANTA CLARITA
PRINCESSA
VINCENT GRADE/ACTON
LANCASTER
Angeles National Forest
PORTER
RANCH
PACOIMA
GRANADA
HILLS
MISSION HILLS
CHATSWORTH
NORTH
HILLS
January 2007
LA CRESCENTA
L
GE
VE R
E S RI
.BSDI
Verdugo Mountains
SUN VALLEY
VAN NUYS
FLYAWAY
TERMINAL
Woodbury
University
Verdugo
Hills Hospital
WOODLEY
RESEDA
SEPULVEDA
LOS
WARNER
CENTER
VAN NUYS
GE
LES
Hills
LA
Valley
College
RIV
ER
TOLUCA
LAKE
LO
S
SHERMAN OAKS
ANGEL
ES
Rose
Bowl
LAKE
of
Western
Heritage
MEMORIAL PARK
Glendale
Galleria
LOS ANG
Universal Studios
UNIVERSAL CITY
RIVER
ATWATER
VILLAGE
06-3163ns
3
Catalina
Harbor
21
Santa Catalina
Airport
4
LITTLE HARBOR
Pershing Square
Angels Flight
351 S. Hill St 213.626.1901
Grand Central Market
317 S. Broadway 213.624.2378
Hilton Checkers Hotel
535 S. Grand Av 213.624.0000
Jewelry District
5th – 8th St between Broadway and Olive St
Millennium Biltmore Hotel
506 S. Grand Av 213.624.1011
Omni Los Angeles Hotel
251 S. Olive St 213.617.3300
Richard J. Riordan Central Library
630 W. 5th St 213.228.7000
10
7th Street/Metro Center
7th & Fig
7th/Figueroa St 213.955.7150
505 Flower
505 S. Flower St 213.485.9595
Hollywood/Vine
Arclight Cinerama Dome
6360 W. Sunset Bl 323.464.1478
VENICE
Capitol Records Tower
1750 N. Vine St
Ford Amphitheatre
2580 Cahuenga Bl 323.461.3673
Henry Fonda Theatre
6126 Hollywood Bl 323.468.1770
Hollywood Walk of Fame
Hollywood Bl between Gower St and Sycamore Av
323.469.8311
MARINA
Los Angeles Fire Department Museum
DEL
1355 North Cahuenga Bl 323.464.2727
REY
Pantages Theatre
6233 Hollywood Bl 323.468.1770
The Palace
1735 N. Vine St 323.467.4571
Hollywood/Highland
Egyptian Theatre
6712 Hollywood Bl 323.466.3456
El Capitan Theatre
6838 Hollywood Bl 323.467.7674
Grauman’s Chinese Theater
6925 Hollywood Bl 323.463.9576
11
12
METRO RED LINE
PICO
24 Chinatown
GRAND
DOWNTOWN
Chinatown Art Galleries
LOS ANGELES
Mount
900 block
of Chung King Rd
Saint
SAN PEDRO
Chinatown
Mary’sJewelry Mart
College
818 N. Broadway
Dynasty Shopping Center
800 block of N. Broadway and N. Spring St
USCChinatown
Old
WASHINGTON
College–Bernard St between
37TH ST/USC/EXPO
PARK
N. Broadway and Yale St 213.626.4028
Pico
Fashion District
BALDWIN 8th – 12th St between
Main and San Pedro St 213.488.1153
HILLS
21
Kenneth Hahn
Los Angeles Convention Center
State Rec
1201 CRENSHAW
S. Figueroa St 213.741.1154
22 Area
Staples Center
1111 S. Figueroa St 213.742.7300
17
West LA
College
18
LADERA
HEIGHTS
North Hollywood
Academy of TV Arts & Sciences
5220 Lankershim Bl 818.754.2800
Beverly Garland’s
LoyolaHoliday Inn
Marymount
4222 N. Vineland
Av 818.980.8000
University
El Portal Center for the Arts
5269 Lankershim Bl 818.508.4200
NoHo Arts District
Cahuenga Bl – Tujunga Av between
Camarillo St and Burbank Bl 818.508.5155
21
College of
WESTCHESTER
Van Nuys Art
Design
University of
West Los Angeles
Van Nuys Civic Center
Van Nuys Bl between Victory Bl and Oxnard StLAX CITY BUS CENTER
LOS ANGELES
INTERNATIONAL AIRPORT
(LAX)
103rd Street
Watts Towers
1727 E. 107th St 213.847.4646
19
Artesia
Crystal Park Casino Hotel
123 East Artesia Bl 310.631.3838
20
Paci>c Coast Highway
PARK
Best Western Long Beach
1725 Long Beach Bl 562.599.5555
21
5th Street
CityPlace
400 Long Beach Bl 562.432.8325
22
Lincoln Heights/Cypress Park
LA River Center and Gardens
570 West Avenue 26 323.221.9939
25
26
Heritage Square/Arroyo
Heritage Square Museum
3800 Homer St 626.449.0193
27
Southwest Museum
Audubon Center in Debs Park
4235 Monterey Rd
SLAUSON
Casa
de Adobe
4605 N. Figueroa
SLAUSON
Lummis Home & Garden
200 E. Avenue 43 323.222.0546FLORENCE
Southwest Museum
234 Museum Dr 323.221.2164
Sycamore Grove Park
4702 N. Figueroa St 323.255.0370
HYDE
1st Street
213 E. Broadway 562.985.5526
Long Beach Convention & Entertainment Center
Terrace Theater/Center Theater
300 E. Ocean Bl 562.436.3661
Great Western
Forum
Westin Hotel
333 E. Ocean Bl 562.436.3000
Highland Park
Abbey San Encino
6211 Arroyo Glen St
Highland Theater
5604 N. Figueroa
St 323.256.6383
MANCHESTER
LA Police Historical Museum
6045 York Bl 323.344.9445
29
Mission
Fremont Center Theatre
1000 Fremont Av 626.441.5977
Historic Rialto Theatre
1023 Fair Oaks Av 626.799.0527
Meridian Ironworks Museum
913 Meridian Av 626.799.9089
23
AVALON
For
Metro Rail and Metro Bus information call 1.800.commute or visit metro.net.
Transit Mall
Hollywood Park
Racetrack
Hilton Long Beach Hotel
Two World Trade Center 562.983.3400
Hyatt Regency Long Beach
200 South Pine Av 562.624.6082
Casino
Pier Avalon Bay
EL SEGUNDO
CRENSHAW
HAWTHORNE
MUNICIPAL
AIRPORT
EL SEGUNDO
VERMONT
LA S W
College
Allen Avenue
Pasadena Conservatory of Music
100 N. Hill Av #105 626.683.3355
Sierra Madre Villa
Hastings Ranch Shopping CUDAHY
Center
Foothill
Bl/Michillinda Av
SOUTH
GATE
Aviation/LAX
Los Angeles International Airport (LAX)
1 Worldway 310.646.5252
36
Mariposa
Hilton Garden Hotel
2100 E. Mariposa 310.726.0100
COMMERCE
COMMERCE
BELL
GARDENS
DOWNEY
E=ective 1/07. Information subject to change.
IMPERIAL/
WILMINGTON
METRO GREEN LINE
N
LAKEWOOD
WILLOWBROOK
GARDENA
LIN
E
MANHATTAN BEACH
LONG BEACH
LYNWOOD
ROSECRANS
COMPTON
LAWNDALE
REDONDO
COMPTON
AIRPORT
El Camino
College
HIDDEN HILLS
101
METRO GREEN LIN
COMPTON
GR
EE
Manhattan
State
Beach
>T
>A
MONTEBELLO
COMMERCE
PARAMOUNT
BELLFLOWER
Compton
College
ARTESIA
101
CALABASAS
WESTLAKE
> Fares
> Passes & Tokens
> Safety Tips
> Disabled Services
> Contact Information
> And More!
101
HERMOSA
BEACH
Galleria at
South Bay
ARTESIA
TRANSIT
CENTER
O BLUE
METR
This Map has an overlap down the middle of it. In order for the text not to overlap five layers have been created:
*Central Overlap shows the whole original map in case the whole map is to be printed on one sheet
*Eastern Overlap Text has all the text appropriately placed so no text is cut off when
placed in Quark
TORRANCE
HARBOR
GATEWAY
*Western Overlap Text has all the text appropriately placed so no text is cut off when placed in Quark
WESTLAKE
VILLAGE
LAS VIRGENES
RESERVOIR
GALLERIA AT
SOUTH BAY
REDONDO BEACH
Home Depot Center
Soccer Stadium
Cal State University
Dominguez Hills
LINE
NT
33
METRO BLUE LINE
VE
U
BELL
35
103RD ST
WATTS
>A
>M
>T
MONTEBELLO
MAYWOOD
AVALON
HARBOR FWY
ME
O
VENTURA COUNT Y
AGOURA
HILLS
CO
EAST
LOS ANGELES
Lake Avenue
Ice House
24 N. Mentor Av 626.577.1894
Pasadena Playhouse
39 S. El Molino Av 626.356.7529
South Lake Avenue Shopping District
HUNTINGTON
Lake
Av betweenPARK
Colorado Bl and California Bl
34
FIRESTONE
ATHENS
TR
A
UR
32
FLORENCE
HARBOR FWY
HAWTHORNE
DOUGLAS
Y
NT
Pasadena Ice Skating Rink
310 E. Green St 626.578.0800
Rose Bowl
1001 Rose Bowl Dr 626.577.3106
Memorial Park
Armory Center for the Arts
145 N. Raymond Av 626.396.0487
Norton Simon Museum
411 W. Colorado Bl 626.449.6840
Old Pasadena Shopping & Dining District
Fair Oaks Av and Colorado Bl
Old Pasadena Courtyard by Marriott
180 Fair Oaks Av 626.403.7600
LO
Paci>c Asia Museum S AN
GE
46 N. Los Robles Av 626.449.2742
LE
S
Pasadena Museum of CaliforniaRIArt
VE
VERNON
490 E. Union St 626.568.3665
R
Paseo Colorado Shopping Center
280 E. Colorado Bl 626.795.9100
Stonewood
Center
AVIATION/LAX
MARIPOSA
Rider’s Guide
Go Metro
Destinations
MONTEREY PARK
HAWTHORNE
Dockweiler
State
Beach
WEST LA COUNTY
CAL STATE LA
31
VERNON
28
Edison Theatre
INGLEWOOD
ALHAMBRA
EL
SERENO
Mission West Historic
Business and Cultural District
+
Mission LA
St COUNTY
and Santa
Fe Ln – Fremont Av betweenCAL STATE
MEDICAL
UNIVERSITY
MagnoliaUSC
St
and El Centro St
CENTER
LA
30 Del Mar
Gamble House
4 Westmoreland Pl 626.793.3334
Los Angeles Music Academy
370 S. Fair Oaks Av 626.568.8850
BOYLE
Pasadena Antique Center
East Los
HEIGHTS
Angeles College
480 S. Fair Oaks Av 626.449.7706
Pasadena Center and Civic Auditorium
January 2007
300 E. Green St 626.793.2122
WILSHIRE/
Long
Beach Aquarium of the Paci>c
CHINATOWN
VERMONT
100
Aquarium Wy 562.590.3100
Pine Avenue
Transit Mall/Pine Av
WESTLAKE/ or 562.436.3645
562.436.1251
CIVIC CENTER
MACARTHUR PARK
UNION
7TH STREET/
Queen Mary
STATION
METRO CENTER
1126 Queen’s Hwy 562.435.3511
PERSHING
Renaissance Long Beach Hotel
SQUARE
111 E. Ocean Bl 562.590.3100
Shoreline Village
429 Shoreline Village Dr 562.435.2668
RED LINE
KOREATOWN
19
Otis
13
Playa
del
Rey
METRO
Balboa Station
Balboa Sports Center
17015 Burbank Bl 818.756.9642
Lake Balboa Park
WEST LA
TRANSIT
6300 Balboa Bl 818.756.9743
CENTER
16 Warner Center Station
West>eld Promenade
6100 Topanga Canyon Bl 818.594.8740
WEST
West>eld Topanga
ADAMS
6600 Topanga Canyon Bl 818.594.8740
15
MAR
Universal
VISTA City
Campo de Cahuenga
3919 Lankershim Bl 818.763.7651
Gibson Amphitheater
100 Universal City Plaza 818.622.4440
Hilton Universal City & Towers
555 Universal Terrace Pkwy 818.506.2500
Sheraton Universal
333 Universal Terrace Pkwy 818.980.1212
Universal CityWalk
100 Universal City Plaza 818.622.4455
HILLS
Universal Studios Hollywood FOX
TRANSIT
100 Universal City Plaza 818.622.3801
CENTER
WILSHIRE/
NORMANDIE
WILSHIRE/
WESTERN
RIO
9
Hollywood/Western
Thai Town
Hollywood Bl between Normandie and Western Av
PARK
LA BREA
Woodley
The Japanese Garden
6100 Woodley Av 818.756.8166
Van Nuys Golf Course
6550 Odessa Av 818.785.8871
PICO/RIMPAU
Woodley Lakes Golf Course
TRANSIT
6331 Woodley Av 818.787.8163
CENTER
RIVER
8
Santa
OCEAN Monica
Vermont/Sunset
College
PARK
Barnsdall Park/Hollyhock
House
4800 Hollywood Bl 213.485.5054
14
LINCOLN
HEIGHTS
O
Wilshire/Western
Wiltern Theatre
3790 Wilshire Bl 213.380.5005
7
Hollywood & HighlandCENTURY
HILLS Dr
Hollywood Bl between Highland
CITY Av and Orange
323.817.0220
Hollywood Bowl
2301 N. Highland Av 323.850.2000
Hollywood Entertainment Museum
WESTWOOD7021 Hollywood Bl 323.465.7900
Hollywood History Museum
1660 N. Highland Av 323.464.7776
Hollywood Information Center
6801 HollywoodRANCHO
Bl 323.467.6412 CHEVIOT
PARK
Hollywood Roosevelt Hotel
HILLS
7000 Hollywood Bl 323.466.7000
Hollywood Walk of Fame
Hollywood Bl between Gower St
and Sycamore Av 323.469.8311
Hollywood Wax Museum
6767 Hollywood Bl 323.462.5991
PALMS
Kodak Theatre
6801 Hollywood Bl 323.308.6300
SANTA
Mann Chinese 6 Theatres
MONICA
6801 Hollywood Bl 323.461.3331
AIRPORT
CULVER CITY
Renaissance Hollywood Hotel
1755 N. Highland Av 323.856.1200
Dodger
Stadium
ND
Wilshire/Normandie
Radisson Wilshire Plaza Hotel
3515 Wilshire Bl 213.381.7411
6
HERITAGE SQUARE
LINCOLN/
CYPRESS
ECHO PARK
HANCOCK
PARK
HO
711 S. Hope St 213.683.1234
Los Angeles Marriott
333 S. Figueroa St 213.617.1133
Los Angeles Visitor Information Center
685 S. Figueroa St 213.689.8822
Macy’s Plaza
750 W. 7th St 213.628.9311
Westin Bonaventure
SANTA 404
S. Figueroa St 213.624.1000
MONICAWilshire Grand Hotel and Center
WEST
930 Wilshire Bl 213.688.7777
LOS ANGELES
SANTA CATALINA ISLAND
Isthmus
Cove
TWO HARBORS
BEVERLY
BRENTWOOD
Hyatt Regency Los Angeles
5
SAN
GABRIEL
SOUTH
PASADENA
LINE
GOLD
MONTEREY
HILLS
RIO
Civic Center
Ahmanson Theatre/Mark Taper Forum
135 N. Grand Av 213.628.2772
Cathedral of Our Lady of the Angels
555 W. Temple St 213.680.5200
Dorothy Chandler Pavilion
135 N. Grand Av 213.972.7211
Kawada Hotel
200 S. Hill St 213.621.4455
Little Tokyo
1st – 3rd St between San Pedro and Alameda
St 213.628.2725
Los Angeles City Hall
200 N. Spring St 213.485.2121
Museum of Contemporary Art (MOCA)
250 S. Grand Av 213.626.6222
New Otani Hotel and Garden
120 S. Los Angeles St 213.629.1200
Walt Disney Concert Hall
151 S. Grand Av 213.972.3044
SILVER
LAKE
METRO BLUE LINE
2
MALIBU
METR
O
CYPRESS
PARK
VERMONT/BEVERLY
UCLA
Pepperdine
University
VERMONT/
SANTA MONICA
LA
City
College
HOLLYWOOD
WEST
HOLLYWOOD
Destinations
HIGHLAND PARK
SOUTHWEST
MUSEUM
VERMONT/
SUNSET
BEL AIR
MISSION
HOLLYWOOD/
WESTERN
HOLLYWOOD/
HIGHLAND
The Getty
Center
Union Station
PACIFIC PALISADES
Olvera Street (El Pueblo de Los Angeles)
622 N. Main St 213.628.1279
Patsaouras Transit Plaza
One Gateway Plaza
CASTELLAMMARE
Union Station
800 N. Alameda St
Amtrak: 1.800.872.7245
Metrolink: 1.800.371.5465
MT
WASHINGTON
HOLLYWOOD/
VINE
Huntin
Libr
and Ga
HIGHLAND
PARK
Hollywood
Bowl
HOLLYWOOD
HILLS
Mount Saint Mary’s
College - Chalon
S
MA
FILLMORE
Occidental
College
GLASSELL
PARK
GLENDALE
LOS
FELIZ
Observatory
California Insititute
of Technology
DEL MAR
> Fares
> Passes & Tokens
> Safety Tips
> Disabled Services
> Contact Information
> And More!
Skirball
Cultural
Center
Santa Monica
Mountains
Pasadena
City
College
EAGLE ROCK
ELES
Universal Citywalk/
Amphitheater
Topanga
State Park
Destination Information
PASADENA
LA Zoo
Autry
Museum
Warner
Brothers
Studios
UNIVERSAL
CITY
R
R IVE
STUDIO
CITY
1
Art Center
College of Design
Disney
Studios
NBC
Studios
CALABASAS
Topanga
State
Park
Glendale
College
GLENDALE
VALLEY
VILLAGE
AGOURA HILLS
William Carey
International
University
NORTH
HOLLYWOOD
LAUREL
CANYON
VALLEY COLLEGE
ENCINO
HIDDEN HILLS
LA CAÑADA
FLINTRIDGE
Rafael
BURBANK
TARZANA
WOODLAND HILLS
Angeles N
Fore
San
WOODMAN
AN
ALTADENA
BURBANK AIRPORT
NORTH HOLLYWOOD
VAN NUYS
RIVER
Warner
Center
BALBOA
TAMPA
Jet
Propulsion
Laboratory
(JPL)
MONTROSE
BURBANK
VALLEY
GLEN
DE SOTO
PIERCE COLLEGE
134
TUJUNGA
RESEDA
Los Angeles
Pierce College
101
State Highway or Freeway
PANORAMA
CITY
BOB HOPE
AIRPORT
(BUR)
Topanga
Plaza
US Highway or Freeway
SHADOW
HILLS
SUN VALLEY
VAN NUYS
AIRPORT
(VNY)
210
Interstate Freeway
ARLETA
AN
CANOGA PARK
WEST HILLS
Busway Station/
Transit Center/Hub
HON
DO
NORTHRIDGE
R3
Metrolink Line & Station
LOS ANGELE
S
Bike Map
NORTHRIDGE
720
Metro Rail/Metro Liner Station
ANGELES
Bike
Bike Commuter Center
(Proposed)
SUNLAND
NFUSPOFU
.FUSP
#JLF.BQ
Cal State
University
Northridge
Northridge
Fashion
Center
LAKEVIEW
TERRACE
Bike Rac
Bike Racks
Access Point
Municipal Rapid Bus Line & Stop
San Gabriel
Mountains
SAN
FERNANDO
Bike Lane (Cla
Bike Lockers
Metro Rapid Bus Line & Stop
SYLMAR
SAN FERNANDO
SYLMAR
CHATSWORTH
LOS
Bike Path (Class I)
LA
Mission
College
O'Melveny
Park
Brown's
Creek
Canyon
Park
SIMI VALLEY
MOORPARK
CAMARILLO
OXNARD
MONTALVO
Metro
Veterans
Memorial
Park
LA County
Olive View
Medical Center
Newhall
Pass
Santa Susana
Mountains
LOS
12-Minute Map
Del Amo
Fashion
Center
Harbor/UCLA
Medical Center
System Map
LOS ANGELES RIVER
WARDLOW
LOMITA
PALOS VERDES
ESTATES
HARBOR
CITY
LONG BEACH
AIRPORT
(LBA)
WILLOW
METRO BLUE LINE
TORRANCE
MUNICIPAL
AIRPORT
Santa Monica Mountains
National Recreation Area
LAKEWOOD
CARSON
Redondo
State
Beach
Malibu Creek
State Park
Santa Monica
Mountains
National
Recreation
Area
Lakewood
Center Mall
DEL AMO
CARSON
Redondo
Beach
Pier
PACIFIC
COAST HWY
SIGNAL HILL
Long Beach
City College
PACIFIC COAST HIGHWAY
ROLLING HILLS
ESTATES
LA Harbor
College
WILMINGTON
PACIFIC
L
5TH STREET
LONG BEACH
NE
AN
ROLLING HILLS
Pepperdine
University
Cal State Unive
Long Beac
ANAHEIM
S CH
ITO
RR
CE
1
1ST STREET
TRANSIT MALL
Shoreline
Village
1
1
Malibu Bluffs
Recreation
Area
1
System Map
MALIBU
> ACE Cash Express
> Nix Check Cashing
> Ralphs
> Vons (selelcted locations)
BELMONT
SHORE
Queen Mary
Metro Passes and Tokens can save you time and money.
RANCHO
PALOS
VERDES
They
are sold
at more
than 650 locations including:
LONG BEACH
HARBOR
Marymount
College
Ports O’Call Village
SAN PEDRO
For a complete directory of Metro pass and token sales
outlets, check our website at metro.net.
Korean
Bell
LA
HARBOR
SAN
BERNARDINO
COUNTY
07-1851ns ©2007 lacmta
ORANGE
COUNTY
June 2008
7
FOR MAP USED IN MINI VERSION LEAFLET, SWITCH ON ALL BLUE LAYERS AND MINI VERSION ONLY LAYER, SWITCH OFF ALL ORANGE LAYERS
FOR MAP USED IN LARGER VERSION LEAFLET, SWITCH ON ALL BLUE LAYERS AND ALL ORANGE LAYERS, SWITCH OFF MINI VERSION ONLY LAYER
NAPLES
web
Web Recap
Web totals/accomplishments for June 2008
> During the month of June the metro.net homepage had 6,330,094 unique visitors
> 250 web projects were completed in June
Trip Planner
> 6,672,358 trips were planned using our Metro Trip Planner
Trends on Top Web Pages
Imagine
31,033 hits (-18,252 from May 2008)
Planning your trip
193,238 hits (+47,588 from May 2008)
LRTP
2,634 hits (+385 from May 2008)
Email alerts total subscriptions
4,562 hits (+366 from May 2008)
Metro System Map
64,493 hits (+16,631 from May 2008)
Destination Discounts
10,776 hits (new page)
June 2008
8
metro updates
Metro Briefs
Share your vision at
metro.net/imagine.
Los Angeles County ads:
Metro Briefs
> Number of Publications: 93
Thousands Imagine The Possibilities
More than 55,000 residents have shared their vision of LA’s transportation
future for the next 25 years by going online or attending public meetings to
review Metro’s Draft Long Range Transportation Plan. Find out for yourself
what’s achievable today and possible tomorrow with more investments in
tra;c solutions at metro.net/imagine.
> Number of Languages: 11
Six New Metro Rapid Lines Debut
San Fernando Road, Central Avenue, Atlantic, Lankershim, Manchester/
Firestone and Pico boulevards are all getting the fast and frequent Metro
Rapid treatment beginning June 30. Go online to metro.net for exact routes
and timetables.
Avoid Gas Pains This Summer. Go Metro.
Don’t let $4 a gallon gas prices ruin your summer. Find more than 100 places
to visit and things to do, all easy to reach via Metro Rail, in Metro’s new
Summer Destinations Guide. See Chinatown, Universal Studios Hollywood,
Hollywood Boulevard and more. Find the guide online at metro.net.
Live Call-In Show With Metro Board Chair June 25
Metro Board Chair Pam O’Connor wants to know what you think about toll
roads, high gas prices and a possible ½-cent sales tax to pay for transportation
projects. Share your thoughts with her on the live TV call-in show “Metro Live”
on Wednesday, June 25 from 8–9 pm on City TV Channel 16 and LA 36.
Hit The Beach Without The Hassles
GEN-SE-08-013 ©2008 LACMTA
Make the most of your day at the beach without fighting the summer tra;c,
searching for parking or paying high prices at the gas pump. Metro has
convenient bus and rail routes to all the Southland beaches. Visit metro.net
for a wide selection of schedules and connections.
If you’d like to know more,
please call us at
1.800.464.2111,
or visit metro.net.
Metro Monthly
Objective
To provide bus and rail riders with an informative
and entertaining monthly publication about Metro
For convenient connections to the Go Metro Destination
Discounts listed here, check the Trip Planner at metro.net.
Got your plans set for this summer? Find more than
100 places to visit and things to do, all with convenient
connections to the Metro Rail system in Metro’s new
Summer Destinations Guide.
See Chinatown, Universal Studios Hollywood,
Aquarium of the Pacific, Hollywood Boulevard and
more. Find the guide online at metro.net.
New Metro Rapid lines will begin serving the San Fernando Valley,
Central and South Central LA this month.
And while you are checking out the guide, be sure to
visit the Destination Discounts site to find special o=ers
for Metro riders.
Six New Metro Rapid Lines Hit
The Street This Month
Metro Public Transit Is
50 Years Old
San Fernando Road, Central Avenue, Atlantic,
Manchester/Firestone and Pico boulevards are all
getting the fast and frequent Metro Rapid treatment
beginning June 30.
Fifty years ago in 1958, the first Metro
(Los Angeles Metropolitan Transit Authority) became
the owner and operator of transit in Los Angeles.
It marked a new era in the region when for the first time
transit was under public control with a governing board
of local o;cials.
> Metro Rapid Line 724 will serve San Fernando Road
and Lankershim Boulevard between the Sylmar/
San Fernando Metrolink Station and the Metro Rail
North Hollywood Station.
> Metro Rapid Line 794 will serve San Fernando Road,
Brand Boulevard and Hill Street between the Burbank
Metrolink Station and downtown LA.
> Metro Rapid Line 753 will serve Central Avenue
between downtown LA and the Metro Rail Imperial/
Wilmington/Rosa Parks Station.
> Metro Rapid Line 762 will serve Fair Oaks and Atlantic
boulevards between Pasadena and the Metro Rail
Artesia Station.
> Metro Rapid Line 715 will serve Manchester Avenue/
Firestone Boulevard between the LAX City Bus Center
and Atlantic Boulevard in South Gate with connection
to the Metro Blue Line.
> Metro Rapid Line 730 will serve Pico Boulevard
between downtown LA and the Pico/Rimpau
Transit Center.
For timetable information on these new routes,
go to metro.net.
June 2008
For some $40 million, LAMTA purchased the
equipment, facilities and routes of two private
companies: Metropolitan Coach Lines (formerly
the Paci>c Electric Railway and Asbury Rapid Transit
Lines) and Los Angeles Transit Lines (formerly
Los Angeles Railway).
The LAMTA had originally been formed in 1951 to study
the feasibility of building a monorail line between the
San Fernando Valley and Long Beach. That proposal
was eventually shelved in favor of looking into
establishing a subway system.
The original Metro became the Southern California
Rapid Transit District in 1964 operating the bus system
and eventually breaking ground on the long awaited
subway. In 1993, it became the Los Angeles County
Metropolitan Transportation Authority.
See LA Sparks For 2008, 25% O=
Selected Games
9
LA Sparks 2008 Home Schedule At STAPLES Center
7:30pm
Wednesday, June 11
vs Detroit
7:30pm
Friday, June 13
vs Connecticut
7:30pm
Wednesday,June 18
vs Chicago
7:30pm
Sunday,June 22
vs Indiana
6:30pm
Tuesday, June 24
vs Seattle
7:30pm
Thursday, June 26
vs Washington
7:30pm
Tuesday, July 1
vs New York
12:30pm
Thursday, July 3
vs Minnesota
7:30pm
Sunday, July 6
vs Phoenix
6:30pm
Wednesday, July 9
vs Houston
7:30pm
Monday, July 14
vs San Antonio
7:30pm
Thursday, August 28
vs Sacramento
7:30pm
Saturday, August 30
Monday, September 1
vs San Antonio
vs Minnesota
7:30pm
7:30pm
Thursday, September 11
vs Atlanta
7:30pm
Sunday, September 14
vs Seattle
1:30pm
8
7
4
8
In addition, Metro riders can save 25% off tickets to three
select games: Opening Night, June 6, versus the reigning
champion Phoenix Mercury; Go Green Night, June 18,
versus the Chicago Sky; and Fiesta Night, August 30,
versus the San Antonio Silver Stars. All game times are
7:30pm. Again, just show your valid Metro pass or Metro
Rail ticket at the box o;ce to get the discount. For more
information on your LA Sparks season schedule and news,
visit lasparks.com.
vs Phoenix
5 7
1
Sparks fans who ride Metro get a special 10% discount
towards single game tickets for any regular season game
during the 2008 season. Just show your valid Metro pass
or Metro Rail ticket at the STAPLES Center Box O;ce.
metro.net
Seis nuevas líneas
de Metro Rapid listas
el 30 de junio
Sudoku
With the return of perennial MVP
Lisa Leslie and the arrival of rookie
sensation Candace Parker, the
WNBA’s Los Angeles Sparks are
poised to get back on championship
track for the 2008 season.
Friday, June 6
Metro Challenge
7
3
2
3
“Make Music Pasadena” Debuts
June 21
Music history will be made with the first-ever
Make Music Pasadena taking place Saturday, June 21,
from 10am to 10pm. Presented in part by Levitt
Pavilions USA.
Make Music Pasadena will feature internationally known
headliners performing at four main stages, and hundreds
of amateur musicians who will bring their musical talents
to sidewalks, parks, courtyards, alleys, building lobbies
and other unconventional performance spaces primarily
in The Playhouse District and in Old Pasadena.
The first 100 visitors who show their valid Metro pass
or Metro Rail ticket at the Make Music Pasadena
information booth will receive a $5 Famima gift card.
For more information, call 626.793.8171 or
visit makemusicpasadena.org.
See “The Green Scene” At
Los Feliz Fair June 8
“The Green Scene” special interest pavilion of
environmentally friendly products and services returns
Sunday, June 8 as part of the 17th Annual Los Feliz Village
Street Fair. The fair is free to the public and takes place
between 11am-8pm along Vermont Avenue, between
Hollywood Boulevard and Franklin Avenue.
Show your valid Metro pass or Metro Rail ticket at the
Metro Information Booth between noon and 4pm and be
entered in a special prize drawing to win a free two-night
weekend stay for two at the new eco-chic Hotel Palomar
in Westwood. For more information, visit losfelizstreetfair.com.
Explore Downtown LA June 6-8
Explore what residing in downtown LA is like and
experience the rich cultural venues, restaurants, nightlife,
retail and entertainment the central city has to o=er.
From Chinatown on the north, to the Figueroa Corridor
on the south, Central City West (110 Freeway) on the west,
to the LA River on the east, come enjoy Downtown LA
Open House 2008 June 6-8.
The event is self-guided, free and open to the public.
The Open House includes: For-sale and for-lease lofts
and apartments; Museum of Contemporary Art and the
Japanese American Museum; art galleries; shops and
boutiques; restaurants, bars, nightclubs and lounges;
Staples Center and Nokia Theatre at L.A. Live; The Music
Center, including the Walt Disney Concert Hall.
The Open House will run from Friday night through
Sunday night. Residential open houses will run from
10am-5pm on Saturday and Sunday only.
3
4
1
5
7
8
2
2
7
6
5
1
9
4
8
3
5
3
1
4
8
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9
7
2
4
9
8
7
3
2
5
6
1
6
1
2
9
4
7
3
5
8
9
3
5
4 2
Last month’s solution
9
4
7
3
5
8
1
2
6
8
5
3
6
2
1
7
9
4
3
6
9
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5
1
2
5
8
9
3
6
4
7
7
8
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6
5
2
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9
Special Discounts For Metro Riders
Metro Destination Scramble
Re-arrange the letters below to name a popular
LA destination on the Metro system.
T I NW E R L
4
1
Fill out the grid so each
row, column and 3-by-3
box contains the numbers
1 through 9. The solution
to this puzzle will be in
next month’s Metro
Monthly or find it online
at the Go Metro Destination
Discounts Specials link.
Visit the Destination Discounts at metro.net to find
out about special o=ers for Metro riders on the
following events:
> It’s “WICKED Tuesdays,” where Metro riders get 20%
Metro
monthly
junio de 2008
3
1
6
ATHERET
Ahorre 10% en boletos
para LA Sparks
o= ticket prices on Tuesday evening performances to
see the smash hit musical WICKED.
> Get $2 o= admission to Bob Dylan’s American Journey,
1956-1966 exhibit now through June 8 at the Skirball
Cultural Center.
> Purchase a regular adult admission and receive a FREE
child’s admission to the Aquarium of the Pacific in
Long Beach.
HINT
This month’s
Metro Rapid Lines 710, 720/920 and the Metro Purple Line
all take you to this Los Angeles landmark.
08-3136tr ©2008 LACMTA
Go Metro to...
Plan Your Summer With
Destination Guide
9
media relations
Media Relations
The equivalent advertising value of Metro’s print and electronic news coverage generated in June
is $1,219,378. The fiscal YTD total is $11,779,987. The fiscal year goal is $8 million.
Media Relations/Cable Television/Video Production
> Distributed 21 Metro press releases
> Hosted successful Live Chat with Board Chair Pam O’Connor on metro.net
> Hosted live cable television call-in show with Board Chair Pam O’Connor
> Coordinated three press events:
- Dump the Pump Day
- SB 974 Support Rally in San Gabriel Valley
- Metro Rapid Expansion with the Mayor
> Distributed Spring Metro Motion cable television show
> Worked on six short Metro videos promoting Metro as antidote
to ‘Staycations’ for families and others this summer
> Prepared op-ed piece for Board Chair Pam O’Connor on sales
tax measure for L.A. Business Journal – published June 23.
> The following Metro Speaks engagements took place as follows:
- Sparr Heights Neighborhood Group
- California League of Cities
- Metropolitan Water District (MWD) Technical Engineering Speaker Series
June 2008 Press Release Log
06.03.08
06.03.08
06.03.08
06.03.08
06.04.08
06.04.08
06.09.08
06.10.08
06.12.08
06.12.08
06.12.08
06.13.08
06.16.08
06.16.08
06.17.08
06.18.08
06.19.08
06.20.08
06.20.08
06.23.08
06.23.08
June 2008
Metro South Bay Sector Open House Meetings in June
Eastside Extension Construction Notice #70
Los Feliz 17TH Annual Street Fair
Metro Wins Top Honors at APTA International Rail Rodeo
Metro Live Chat June 18
Go Metro to Christopher Street Parade
Metro, L.A. County Bicycle Coalition to Conduct Community
Meetings on Bike and Pedestrian Access to Transit Hubs
Metro will reopen roadway at the end of Metrolink Platform Tracks
at Union Station on Thursday, June 12
Metro Selects Busway on Existing Railroad Right of Way as Locally Preferred
Alternative for Possible Extension of Metro Orange Line to Chatsworth
Metro Experiences Ground Swell of Public Support for Traffic Relief
Go Metro to Enjoy Free Music
Sales Tax Would Jump Start LA Economy
Advisory—Metro, Metrolink Urge Commuters end Relationship with
Gas Guzzling Vehicles as Park of National ‘Dump the Pump’ Day
Pam O’Connor Live Chat June 18
Metro to Implement Six New metro Rapid Lines
Metro, Metrolink Urges Commuters to Dump Guzz for Us
Go Metro to Pasadena for Free Music Event
Metro Live TV Show with Pam O’Connor
Go Metro to Hollywood Bowl
Advisory—Metro Rapid Expansion
Sales Tax Survey
10
regional communications programs
Regional Communications Programs
Constituent Program Management
Active participation in strategic planning and development of the following:
> Congestion Reduction Outreach Strategy for USDOT grant and LA County Operating Plan
> Imagine Campaign
> Mobility 21
> Global Warming Legislation Workshop
> Proposed Sales Tax Measure
> Youth in Government Presentation
Corridor Studies/Programs
> Canoga – Board approved staff recommendation for LPA; presentations to Chatsworth
Neighborhood Council and Chatsworth Mobile Home Park
> Crenshaw-Prairie – presentation to West Angeles Church
> Eastside Phase 2 presentations to Whittier Parking and Planning Commissions,
Montebello City Council, and Pico Rivera City Council
> I-710 EIR/S - completed first round of Local Advisory Committee meetings in 11 communities
Developed CEQA/NEPA “101” education materials. Coordinated public outreach efforts with
Caltrans’ I-5 EIR/EIS project in Commerce and East LA
> Harbor Subdivision – official project kick
> Westside Study – Met with planners for Westfield/Century City; kick-off meeting for interested UCLA
students and staff. Panel discussion on KPCC Air Talk. Facebook group nearing 740 members
> Coordinated with Caltrans on I-405, I-5, SR 710, I-710 projects
> Participated in I-405 community meeting to provide project clarification and/or
potential construction mitigations
Research and Development
> Metro Vanpool Program
- Total program enrollment of over 625 vanpools
- Continued developing general public awareness campaign to include radio ads and van wraps
> Bus Stop Signage Project
- Working with Stops and Zones, the Signage group and Creative Services on the bus stop blade design
- Procurement process began for single-sided bus stop displays, engraving machine and label making machine
> Completed observations on all surveyors in the field for the 2008 Customer Satisfaction Survey
Transit Education Programs
> Conducted safety orientation tours to 1,732 students
> Conducted rail safety presentations to 9,515 people
> Continued to advertise at 8 Albertsons check-out stands reaching 447,264
> Provided safety outreach and learning materials to schools for 1,50 students
> Continued to show safety videos in the 14 LA County clinics reaching 60,667 people
June 2008
11
regional communications programs
Capital Program Mitigations
During the month of June, the following activity was reported for Metro’s construction projects.
Metro Gold Line Eastside Extension
> Distributed 15 Construction Notices that reached approximately 33,570 residences
and businesses regarding:
-Deck removal for phase III
-Duct bank trenching
-Reopening of baggage road at Union Station
-Track installation
-Concrete pours
-Street lighting installation
> Supported the following community events:
-Boyle Heights Chamber of Commerce Installation Dinner
-Council District 14 concert and fireworks show
> Met with 189 residents and business owners to coordinate construction activities
> Delivered 10 “open during construction banners” and 36 banners promoting the project
> 12 Mitigation cases closed
Expo Light Rail Transit Project
> Distributed 3 construction notices regarding:
-Mid-corridor track removal
-Mid-corridor various construction activities
-West end temporary street closures
> Foshay Learning Center Administrative Staff/Parent Light Rail Tour
> Tom Bradley Magnet School Career Day (Segment B)
> Continued school safety outreach to schools along the project alignment
> Attended regularly scheduled meetings with USC and Expo Park to discuss coordination
of events and construction activities
>
Provided project update presentations to:
-Neighborhoods United Block Club (Segment B)
-Independent Square Senior Housing (Segment B)
-Village Green Homeowners Association (Segment C)
>
Hosted informational tables at:
-Independent Square Senior’s Health Fair (Segment B)
-Trinity Baptist Church Sunday Service (Segment B)
-June 10th Celebration in Leimert Park (Segment B)
-Ted Alexander’s End of School Year Festival (Segment A)
June 2008
12
government relations
Government Relations
> Monitored all State Bill introductions/amendments
> Monitored the CTC meetings
> Attended Southern California Legislative Roundtable meeting
> Attended Multi-County Goods Movement Action Plan Advisory Stakeholder meeting
> Chaired weekly meetings of the CA Transit Association’s Legislative Committee
> Participated in monthly TAC and BOS meetings
> Supported Regional CEO meeting
> Supported Mobility 21 Coalition, Executive Committee and Summit Planning Meetings
> Monitored agendas of LA City Council and committees, notified Metro staff of relevant items,
coordinated responses and attended meetings
> Monitored agendas and meetings of Los Angeles County Board of Supervisors
> Organized a visit from Peter Beattie, Queensland’s Trade and Investment Commissioner for the
Americas on Metro’s Virgil training systems
> Attended the Los Angeles Area Chamber of Commerce Access Sacramento Lobby Day
> Organized a Quarterly Legislative briefing for congressional and state legislative aides which
included presentations on the status of our Long Range Transportation Plan, Congestion Reduction
Initiative and an overview on Los Angeles-San Diego-San Luis Obispo Rail Corridor (LOSSAN)
> Participated in the San Gabriel Valley (SGV) Legislative Caucus to discuss our
Congestion Reduction Demonstration Initiative
> Participated in a Congestion Pricing Discovery Workshop featuring a renowned panel
of national and international experts in the implementation of congestion pricing
> Participated in a meeting of the APTA Program Structure Working Group to seek consensus
on SAFETEA-LU authorization issues
> Met with congressional offices to update them on recent developments pertaining to the
congestion reduction demonstration initiative
June 2008
13
sector activity
Sector Activity
GWC
SFV
SB
SGV
WS /C
Metro
Rail
Imagine the Possibilities
x
x
x
x
x
x
Six new Metro Rapid Lines Debut
x
x
x
x
x
x
Avoid Gas pains this Summer Go Metro
x
x
x
x
x
x
Live Call-In Show with Metro Board Chair
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Metro Brief Topics
Hit the Beach without the Hassles
x
Central Avenue get Fast and Frequent
x
Line 127: Your Cross-Town Connection
x
Get Involved in Metro Service July 10
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From East LA to Watts on Line 254
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Two New Rapid Lines for the Valley
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Get Involved in Metro Service July 2
x
Manchester/Firestone Gets Fast and Frequent
x
Get Involved in Metro Service July 11
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Come Visit with Metro South Bay
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Atlantic Boulevard Gets Fast and Frequent
x
Raytheon Wins Rideshare Corporate Award
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Get Involved in Metro Service July 7
x
Pico Boulevard Gets Fast and Frequent
x
Get Involved in Metro Service July 9
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Other
Governance Council Meetings
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Campaigns
Customer Appreciation Car Cards
June 2008
14
commute services
Commute Services
This month we welcome the following business pass sales accounts: California Crisp (2 sites), Carl’s Jr. (# 565),
Coffee Bean & Tea Leaf (2 sites), Taiwan Cooperative Bank (Consortium of Asian Banks), Courtyard by Marriott
Century City, Ellen’s Silkcreening, Esperanza Community Housing Corp., Garden Suite Hotel & Resort Inc.,
Hubbard College International, Integrated Engineering Inc., Italia Express/ Fuddruckers (2 sites), Kentucky Fried
Chicken (KFC)/Taco Bell/Kazi Foods, LA’s Best/LAUSD, Law Offices of Carl Shusterman, Mel’s Drive-In, New
York Life Insurance, Out Take Bistro, Sanchez Family Corp./McDonald’s (2 sites), Sichel Inc., Sorabol Restaurant,
Taiheiyo Corp. (2 sites), Wilshire Plaza Hotel/Majestic Towers Inc. and Worldwide Drapery Fabric Inc. Annual
employer TAP programs began in August of 2005 and currently in 2008 there are 321 worksites and 8,000 passes
distributed with a revenue of $1.5 million
Institution Pass Programs
Currently UCLA, Rio Hondo College Los Angeles City College, Los Angeles Valley College, Los Angeles Trade Tech
College, Los Angeles Southwest College and East Los Angeles College all participate in the I-Pass program.
Total revenue from August 2005 to date is $2,901,067.
By the Numbers
> Pass Program Sales Revenue YTD (estimated):
$14,555,728
> Surveys Processed:
> Public Pass Sales Outlets:
23,324
YTD:
244,437
609
> Metro Rewards (rideshare incentive program)
- Worksites YTD:
- New worksites this month:
1,563
16
- Participants YTD:
24,772
- Program participants to date:
63,946
Upcoming Events
> California Rideshare Week Kick-O= Workshop – August 19
June 2008
15
Coming soon…
Some of the projects planned for July 2008 include:
> “Opposites” Ridership Campaign
> Gra;ti Abatement
> Animated Video for Metro Rail Stations
> Metro Quaterly
June 2008
16
metro.net
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