Ken Fung - German_pool

How to market a technology?
A German Pool Case Study on
Applying Far Infrared Technology to Home Appliances.
What are the needs of our customers?
Eco-friendly
Energy Efficient
Healthy Lifestyle
Product Safety
Customer-oriented
New Product Development Trends
Application of the FIR Technology - Electrical appliances
- Kitchen appliances
(e.g. toaster, oven, water heater, steam oven, stove, electric rice cooker, coffeepot, thermos, etc.)
- Electrical heaters for warming human body
(e.g. different types of heating systems, heating blanket for healthness, in-car heating cushion, foot warmer, etc.)
- Appliances for electrical refrigerating and cooling products
(e.g. heat absorbing systems, e.g. electrical refrigerator, air conditioner, red wine storage cabinet, etc.)
- Health, personal body care and cosmetic
(e.g. far infrared rays lamp to relief muscle ache, hair blower, facial steamer, cosmetic systems, etc.)
- Other domestic heating electrical appliances
(e.g. tumble dryer)
German Pool Product Portfolio:
Product categories that German Pool has utilized FIR technology:
Electrical Heater
Eye massager
Head massager
Lifestyle Product
FIR Waist Belt
FIR Waist Belt
FIR Wrist Belt
Lifestyle Product
FIR Wrist Belt
Wavelength: 8um
Emissivity:
95.2%
Cooking Appliance
Our target customers want:
•
•
•
•
•
•
•
Multi-functional appliances take up less space;
Energy efficient appliances;
Speedy appliances that deliver great results;
User-friendly design;
Products that promote healthy lifestyle;
No mess during cooking;
SMEs restaurant owners want robust but affordable
cooking devices.
Consumer Product Design Certificate of Merit — "Hong
Kong Awards for Industries"
(The Federation of Hong Kong Industries)
(2007年香港工業總會「消費品設計優異獎」)
Halogen Cooking Pot
Energy Efficient
transfers heat to food by means of FIR wave, convection,
and conduction all at one time. As a result, food can be
cooked within a much shorter time.
Healthy Cooking
No oil is needed during preparation and cooking process.
Heat waves can penetrate directly into meat.
It effectively drives out fats and reduces grease within food.
Sensational cooking result
Can cook food fast and evenly from the inside out.
Safe & Easy Operation
Heat transfer occurs through:
1) Conduction
2) Convection
3) Radiation
Halogen cooking pot transfers heat to food by means of convection,
conduction and radiation all at one time. As a result, food can be cooked with
a much shorter time.
2
1
FIR heating
element
Conventional
heating element
2
1
Comparison of two whole chickens being cooked in the two different halogen cooking pots
(net weight chicken: 1.5kg)
2
-
FIR heating
element
1
Conventional
heating element
Fully cooked in 23 minute
juicy
-
Fully cooked in 40 minutes
dry
A
B
B
FIR Carbon
heating element
A
FIR Carbon
heating element +
FIR coating on grill
head bezel
B
FIR Carbon
heating element
A
FIR Carbon heating element +
FIR coating on grill head bezel
A
B
FIR Carbon
heating element
+
FIR coating on
grill head bezel
FIR Carbon
heating element
Temperature (degC)
Oven Comparison - Trial 2
80
70
60
50
40
30
20
10
0
Ambient
Sample A
Sample B
Initial
6 min
9 min (reading 9 min (reading 9 min (reading
1)
2)
3)
http://www.youtube.com/watch?v=eN4iy-mmqtM
Tasting is believing!
Cable TV: 肥媽私房菜
TVB Pay Vision 生活台: 星級廚房
magazine editorial
exhibition : HKBPE工展會
Customers sharing their great
halogen cook pot cooking experience
via various social media sites such
as Blog and Facebook…
customers sharing their own great halogen cook pot cooking experience via blog
Social media: blog
Social media: Facebook
Future….
Thank You.