NEW AVON MAKEUP

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BAR CODE
Avon Products, Inc.
75548-9
NEW
AVON MAKEUP
Selling Guide
THE NEW AVON MAKEUP
SELLING GUIDE PROVIDES
1
2
3
3 STEPS TO SUCCESS:
CONTENTS
Approach with Confidence
pgs. 4-5 ...............................TRUE COLOR TECHNOLOGY & BENEFITS
The BE THE EXPERT pages provide
pgs. 6-15 ..............................BE THE EXPERT
all the product information you need
pgs. 16-21 ...........................HOW TO SELL MAKEUP AND EARN
to be prepared to sell.
pgs. 22-31 ...........................REFERENCE TOOLS
Maximize your Selling Power
Leverage the tools and techniques in our
HOW TO SELL MAKEUP AND EARN
section to become a top seller.
Help Customers Find
that Perfect Product
Use the REFERENCE TOOLS on
pgs. 22–31 to show the breadth of shades
and our mascara and brush portfolio.
2
3
Introducing
Introducing
NEW AVON MAKEUP
A gorgeous range of expressive new shades has been designed
Makeup starts with a base, and then color pigments are added
with every skin tone in mind. With True Color Technology† formulas,
to create different shades. Our products have been reformulated
the striking color you see in the package is the same color you get once applied.
with more translucent bases, which allow the shade colors
The collection is competitively priced to reflect the new shades,
to show through intensely. This means the rich, vibrant color
technology and formulas. Now when you sell Avon Makeup...
you see on the lipstick or eyeshadow is the
you’ll discover a whole new earnings opportunity!
same vibrant color you see when applied!
SuperShock Gel Eye Liner Pencil and Kohl Eye Liner do not have True Color Technology.
TRUE COLOR TECHNOLOGY refers to the key innovation in our new formulas.
†
44
Our top-selling lipstick, lip gloss and eyeshadows are now brilliantly vivid and true.
New Base +
Pigment:
more translucent,
which lets the color
show through
more vibrantly
Old Base +
Pigment:
more opaque
To learn more about these benefits, watch:
Introducing Avon Makeup Technology & Innovations
on yourAVON.com
5
BE THE EXPERT
Ultra Color Lipstick
clear-view
window
Ultra Glazewear Lip Gloss
Key Customer Insight:
Key Customer Insight:
Avon research shows 92% of women were
able to find their perfect shade of Ultra Color.
Infused with natural ingredients, the stay-true
formula nourishes and gives vibrant color.
Women agree it can be difficult
to find a product with multiple
benefits. Glazewear delivers
high shine, rich color and instant
moisturization.
Rich Raspberry
Model is wearing Lava Love.
Fiery Red
Quick Facts:
-55 shades
Quick Facts:
-3 finishes: satin, shimmer, soft matte
-23 shades
-Clear-view window allows the
shade to show through
8 reg. price
$
Conversation Starter:
“I have a new lipstick that
gives incredible moisturizing
color. With 55 shades, you’re
sure to find your match!
Want to try a sample?”
-3 finishes: cream, shimmer, sparkle
Conversation Starter:
“Did you know Glazewear
-America’s #1 lip gloss
is America’s #1 lip gloss ?
Get the same non-sticky formula
you love in fabulous new shades!”
†
†
6 reg. price
$
Based on SymphonyIRI, unit sales of Lip Gloss in the Food, Drug,
Mass Channels excluding Walmart, 26 weeks ending 7/1/12.
†
6
7
BE THE EXPERT
Ultra Color Lip Crayon
True Color Eyeshadow Quad
Key Customer Insight:
Key Customer Insight:
Lip crayons are one of the hottest new trends in makeup.
Our lip crayons combine the coverage of a lipstick with the
ease of a pencil. Plus, they’re infused with Vitamin E and
Shea Butter for comfort-wear.
9 out of 10 women agreed, True Color Eyeshadow offers
shades that complement their eyes and skin tone.
Our quads simplify application with
easy-to-follow numbered shades.
1
3
APPLICATION TIPS:
1. Lightest: brow bone 2. Accent: inner corner
3. Medium: outer corner 4. Darkest: lash lines
2
4
Featured shade: Reddy for Me
Quick Facts:
Quick Facts:
-14 shades
-10 shades
-One-swipe application
-Shimmery finish
-No need to sharpen—
just twist up for more product
8 reg. price
$
8
-Crease-proof wear
Conversation Starter:
“Lip crayons are
THE hot new trend
in lip products!
You’ll love ours—
no separate
sharpener needed!”
-“1–2–3–4” embossing for
easy application
7 reg. price
$
Featured shade: Emerald Cut
Conversation Starter:
“Did you know you can create
a smoky eye for any occasion?
Our coordinated, numbered
shades make it easy to get the
look! See more expert tips at
avon.com/MakeupStudio
9
BE THE EXPERT
True Color Eyeshadow Duo
True Color Eyeshadow Single
Key Customer Insight:
Key Customer Insight:
She wants color payoff with a shiny
finish all in one sweep. Duos deliver
high-impact looks easily
with expertly paired shades.
Women like to wear eyeshadow that draws attention to the natural color
of their eyes. Customers can use shades like Disco, Pearly White
or Champagne as a simple
highlighter to make their
eyes sparkle!
Featured shade: Crushed Orchid
Featured shade: Turquoise Glow
Quick Facts:
Quick Facts:
-20 shades
-11 shades
-3 finishes: matte, metallic, shimmer
-One-swipe application
-Crease-proof wear
6 reg. price
$
10
Conversation Starter:
“Our duos are the
ultimate time saver!
Simply apply the
lighter shade under
the brow bone and
the darker shade over
your lid. It’s foolproof!”
-One-swipe application
-Crease-proof wear
4 reg. price
$
Conversation Starter:
“Try something new!
Singles are an easy,
affordable way to
experiment with new
shades. Plus, they’re
compact and easy to
take on the go.”
11
BE THE EXPERT
smudger
Kohl Eye Liner
SuperShock Gel Eye Liner Pencil
Key Customer Insight:
Key Customer Insight:
Sultry, dramatic eye looks are on-trend, but not all
eye liners are safe to use on the inner rim of the
lower lid. Our Kohl Eye Liner can be applied along
the inner rim of the eye, and contains Shea Butter
for creamy, easy application.
It can be intimidating to apply bold shades
with liquid eye liner. SuperShock gives
her the intense color she craves in an
easy-to-use pencil.
Featured shades: Aqua Pop SuperShock Gel & Kohl True Black Eye Liners
Featured shade: True Blue
Quick Facts:
-5 shades
-Shea Butter-infused formula
-Smudger included
-Can be sharpened using
3-in-1 sharpener
7 reg. price
$
12
Conversation
Starter:
“With a built-in
smudger, this liner
does it all! It’s
such a quick and
convenient way
to create a smoky
look on the go.
Quick Facts:
-5 shades
-Formulated with 20% liquid-gel
-Can be sharpened using
3-in-1 sharpener
8 reg. price
$
Conversation
Starter:
“Don’t you love how
eye liner can pump
up the intensity of
your eye look? You’re
going to love the bold
look you get with
SuperShock, PLUS
it’s so easy to apply!”
13
BE THE EXPERT
Mega Effects Mascara
Key Customer Insight:
Volume is one of the most desired benefits in a mascara.
Mega Effects Mascara delivers corner-to-corner panoramic volume.
Traditional
Wire brushes*
Less even formula
distribution.
Lashes look DARKER,
DENSER, and more DRAMATIC for 24 hours.
Wonderbrush*
Even formula across
all bristles.
Phenomenal volume.
Quick Facts:
-2 shades
-Avon’s 1st-ever Wonderbrush
-Corner-to-corner volume
-Puts 40% more mascara to lash*
How to use:
grip it
-No clumps
rock it
bend & brush lock it
-12 different ways to apply
(to top and bottom lashes)
-24-hour wear
10 reg. price
$
1. Grip at sides and
remove mascara cap.
2. Rock brush from
side to side to pull out.
3. Bend brush to
desired angle and
apply from root to tip.
4. Insert applicator until
it locks in place.
Conversation
Starter:
“Have you ever seen
anything like this?
The Wonderbrush
delivers phenomenal
volume and is a
whole new way
to apply mascara!”
Compared to Avon’s traditional wire brush.
*
14
Watch: Introducing Mega Effects Mascara on yourAVON.com
15
How to Sell Makeup and Earn: Ways to Sell
10 Tips for Success
Samples Drive Sales
10 ways to sell makeup and earn:
1. Wear the product
6. Use social media
Representatives who invested in samples
saw a 30% SALES INCREASE per campaign*
2. Use the store map
7. Share how-to videos
✔ Give free samples when delivering orders, and follow up for full-size sales.
3. Carry brochures 8. Use web office tools (yourAVON.com)
4. Distribute samples 9. Show Avon in the News
5. Order demos
10. Practice smart selling techniques
✔ Throw a New Avon Makeup sample party. Use the Virtual Makeover tool
(avon.com/makeover), so they can “try on” looks, in addition to sampling
the products.
✔ Create your own beauty sample bundles, featuring new Makeup, Skin Care
and Fragrance. Offer them as freebies to your best Customers, or to those
who spend a certain amount in brochure. It’s a great way to boost sales and
cross-promote!
ULTRA COLOR LIPSTICK
ULTRA GLAZEWEAR LIP GLOSS
TRUE COLOR eyeshadow QUAD
TRUE COLOR EYESHADOW DUO
To learn more, watch:
How to Sell Makeup & Earn (yourAVON.com)
*Based on purchase of sample success packs in What’s New.
16
17
How to Sell Makeup and Earn: How-to Videos
SHARE VIDEOS
Using the New Avon Makeup Collection, Avon’s Global
Celebrity Makeup Artist, Lauren Andersen recreated the
to ENGAGE CUSTOMERS!
After you watch the how-to videos featuring Lauren’s tips, post them to your social networks.
It’s an easy way to promote the new makeup collection! Here’s how to share the videos:
top 3 most requested makeup looks. Try them yourself!
Lauren is a leading beauty authority, whose makeup looks
are featured on the red carpet and in top fashion magazines.
Look #1: Neutral Smoky Eye
Insider tip:
Use the numbered shades to get
a smoky eye look—effortlessly!
Sell:
True Color Eyeshadow Quad,
Kohl Eye Liner &
Mega Effects Mascara
1. Access the
videos on
yourAVON.com.
Click on the “share”
icon at the top right
corner of the video
player to display the
share options.
Dimensional
Cat Look
Eye Cat Eye
Ignite Get the
Look #2: Dimensional Cat Eye
Insider tip:
The cat eye look is on trend. Use two eye
liners for a look that really stands out!
Sell:
SuperShock Gel Eye Liner Pencil,
Glimmersticks Liqui-Glide Eye Liner,
Mega Effects Mascara & Ideal Flawless
Invisible Coverage Liquid Foundation
2. Share the video
link by email or on
social networks like
Facebook or Twitter.
Click “More” to display
other ways to share
these videos with your
Customers.
Dimensional Cat Eye
Ignite Get the Look Cat Eye
Look #3: The Perfect Red Lip
Insider tip:
With shades ranging from Lava Love
to Rich Ruby, you can help each
Customer find her perfect red.
Sell:
Ultra Color Lipstick
When posting the link to your social networks, you can use this Conversation Starter:
“It’s easy to create the most popular makeup looks yourself!
I can help you get the look. Here are the products you’ll need...”
Go to yourAVON.com to watch these videos and more!
18
19
How to Sell Makeup and Earn: Selling Complete Looks
Sell the Looks
to MAXIMIZE EARNINGS!
Selling a lipstick?
Suggest a lip liner and gloss.
+
+
= $21
ADD up the looks...
ADD up the Customers!
Selling an eyeshadow?
Eyeliner and mascara pull the look together.
+
+
= $24
Selling a foundation?
Complete the look with primer, concealer, blush and bronzer.
+
+
+
+
Selling nail enamel?
Add on with base and top coats!
+
20
+
= $19
= $45
$21 + $24 + $45 + $19
= $109 sales
Follow up for repeat purchases (4x per year)
= $436 sales
$436 sales @ 40% Earnings
= $174 total potential earnings
per Customer
Can these makeup looks get you
to President’s Club?
Yes! Do the math with 24 Customers:
$436 sales x 24 Customers
= $10,464 sales
$4,185 potential earnings
Sales based on Avon regular prices. Earnings based on 40% earnings level.
21
Reference Tool: Shades
ULTRA COLOR LIPSTICK
ULTRA GLAZEWEAR LIP GLOSS
FINISHES: ▲ SATIN ✧ SHIMMER ● SOFT MATTE
● Proper Pink
✧ Fuchsia Fever
✧ Twinkle Pink ▲ Beyond Pink ▲ Carnation ● Hibiscus
✧ Tender Kiss
✧ Pink Dream
▲ Hot Pink
✧ Silky Peach CREAM Tangerine Gleam
✧ Sheer Nectar
✧ Wild Ginger
● Tangerine Tango CREAM
CREAM
CREAM
CREAM
CREAM
CREAM
SHIMMER
SHIMMER
SHIMMER
SHIMMER
SHIMMER
SHIMMER
SHIMMER
SPARKLE
SPARKLE
SPARKLE
SPARKLE
SPARKLE
▲ Poppy Love
● Lava Love
▲ Berry, Berry Nice ▲ Red 2000 ● Scarlet Siren
▲ Perfect Red
▲ Cherry Jubilee
● Rich Ruby ✧ Frozen Rose
✧ Country Rose
✧ Cozy Mauve
● Toasted Rose
✧ Rosewine ▲ Rosedew Dazzling Diamond
Citrus Shine
✧ Sparkling Mauve
● Naturally Nude
Darling Pink
Rich Raspberry
Fuchsia Frenzy
Fiery Red
✧ Enduring Sable
▲ Spiced Apricot
▲ Berry Bright
Crystal Lilac
CREAM
Candy Pink
✧ Wineberry
CREAM
Merlot Glow
CREAM
Palm Beach Pink
● Demure
CREAM
Creamy Nude
Tickled Pink
Rave
Clear
Pink Watermelon
Apple Cinnamon
Lavender Diamond
Intense Plum
Iced Pink
Nude
Pale Peach
Mocha000
Latte
✧ Sparkling Nude
ULTRA COLOR LIP CRAYON
▲ Blush Nude
✧ Canela Nacar
✧ Bronze Treasure
▲ Brown Suede
✧ Rich Chocolate ▲ Buttered Rum
✧ Frostiest Mauve ✧ Dream Fuchsia ✧ Golden Berry
22
▲ Wine with Everything
▲ Cashmere
▲ Rich Rum
▲ Deluxe Chocolate
✧ Iced Cocoa
● Very Violet
▲ Crush
▲ Sangria
● Vixen ▲ Oxford Wine ▲ Vamp Carefree Coral
Mod Mocha
Fresh Fuchsia
Risque Rose
Notice Me Nude
Showstopper Pink
Sweetly Pink
Pouty Plum
Reddy For Me
Mauve Model
23
Reference Tool: Shades
SUPERSHOCK GEL EYELINER
Intense Brown
Blackout
TRUE COLOR EYESHADOW DUO
Cobalt
Plumful
Warm Cashmere
Crushed Orchid
Healthy Glow
Golden Riviera
Retro Glamour
Burgundy Berry
Grey Matters
Aqua Pop
Enchanted Forest
KOHL EYE LINER
Bronze Sun Midnight
Deep Violet
Intense
Brown
Graphite
Black Star
Almond Biscotti True Black
TRUE COLOR EYESHADOW QUAD
TRUE COLOR EYESHADOW SINGLE
MATTE
Aqua
MATTE
Beige
MATTE
MATTE
Blackest Black Cornflower
Romantic
Mauves
Purple Haze
Vibrant Spice
Emerald Cut
Chcolate Sensation
Glow Teal
Mod Muse
Berry Love
Purple Pop
Stone Taupes
Urban Skyline
Metal Eyes
Mocha Latte
Steel Blues
MATTE
MATTE
MATTE
Cement Grey Champagne Black Brown
MATTE
MATTE
METALLIC
METALLIC
SHIMMER
SHIMMER
SHIMMER
Soft Vanilla Plum Burgundy Disco Midnight Sparkler Copper Royally Bright Satin Taupe
SHIMMER
SHIMMER
SHIMMER
SHIMMER
SHIMMER SHIMMER
Turquoise Glow Pearly White Bronze Luster Electric Violet Green Dazzler Mauved
24
25
26
27
CREAMY NUDE
RAVE
NUDE
MOCHA LATTE
ISLAND GLOW
MAUVE MOVEMENT
MIRAGE
SWEET MAPLE
PINK DREAM
SANGRIA
TWINKLE PINK
TWINKLE PINK
TWINKLE PINK
BERRY BERRY NICE
PERFECT RED
SHEER NECTAR
BROWN SUEDE
SPARKLING NUDE
CANELA NACAR
COUNTRY ROSE
TENDER KISS
TENDER KISS
BUTTERED RUM
PINK DREAM
INSTANT MOCHA
PERFECT PLUM
PINK FANTASY
POSY PINK
POUT
PRETTY
RED RULES
SHEER LIGHT PEACH
SHEER MOCHA
SHEER NATURALE
SHEER RASPBERRY ICE
SPARKLING BLUSH
SPARKLING RICH RUBY
SPARKLING WARM ROSE
TUSCAN RUSSET
WINK
BERRY LOVE
VIBRANT SPICE
STEEL BLUES
EMERALD CUT
CARIBBEAN SUNSET
DENIM BLUES
EARTH TONES
she’ll love...NEW
BLUSHING RAISINS
if she liked
true Color eyeshadow quad
SMOKY EYES
SANDY CORALS
ISLAND BREEZE
FRESH CUT GREENS
if she liked
VIVID ORCHID
TURQUOISE JEWEL
TROPICAL ISLAND
SMOKY MOONLIGHT
SATIN SMOKE
MAUVE GLOW
GOLD GODDESS
GOLDEN BLOSSOM
GLEAMING EMERALD
CHOCOLATE CREAM
if she liked
URBAN SKYLINE
MOCHA LATTE
EMERALD CUT
EMERALD CUT
she’ll love...NEW
CRUSHED ORCHID
GOLDEN RIVIERA
GOLDEN RIVIERA
GREY MATTERS
BLACK STAR
BURGUNDY BERRY
BRONZE SUN
HEALTHY GLOW
ENCHANTED FOREST
WARM CASHMERE
she’ll love...NEW
true Color eyeshadow duo
RAVE
CRIMSON
PERFECT RED
FLAMBE
CRIMSON
APPLE CINNAMON
BRONZE TREASURE
BURNISHED GOLD
CHERRY LIQUEUR
she’ll love...NEW
CRUSH
if she liked
MOCHA LATTE
she’ll love...NEW
Glazewear lip gloss
BROWN SUGAR
if she liked
Ultra Color Lipstick
CAN’T FIND YOUR OLD SHADE? Find your new Favorites!
Reference Tool: Shade Comparison Chart
Reference Tool: Avon Mascara Guide
VOLUMIZING
Avon’s 1st
Wonderbrush
for panoramic
volume
mega effects
Black and
Brown Black.
10.00 each
*Available in Waterproof.
28
Classic
volume
Supershock
Black and Black
Brown.
8.00 each
Oversized
lashes,
maximum
volume
Supershock
max*
Black and Black
Brown.
8.00 each
Dramatic
volume
& length
Super Drama*
Black and Black
Brown.
8.00 each
LENGTHENING
Basic, waterproof
volume,
removable with
soap & water
Gives
the look
of lash
extensions**
Stretch
lashes
to the
extreme
Wash-off
waterproof
Black. 7.00
Superextend
Black and Black Brown.
7.00 each
Superextend
extreme*
Black and Black
Brown.
8.00 each
**Based on those who
expressed an opinion in
consumer-perception study.
Curls,
lifts &
lengthens
to new
heights
Superextend
infinitize*
Black and Black
Brown.
8.00 each
29
for Reference Tool: Brushes
30
Shades
and
blends
Works
with
creams
Creates
precise
even lines
Perfect for
applying &
blending
Great
on
the go
Applies
blush
beautifully
Ideal to
sweep
on a glow
For loose Blends
or pressed for even
powder
coverage
For liquid
or cream
foundation
Rounded
Eyeshadow
Brush
2.99
Cream
Eyeshadow
Brush
2.99
Eyeliner
Brush
2.99
Concealer
Brush
2.99
Retractable
Lip Brush
3.49
Blush Brush
5.99
Avon Glow
Bronzing
Brush
4.99
Face
Brush
4.99
Foundation
Brush.
5.99
All Over
Kabuki
Face Brush
4.99
31