BOXING DAY - Shaver Shop

1
TVC Starts - Christmas Day 25th December 2015 (after 5pm) – 29th
December 2015
2
TABLE OF CONTENTS
Page 3
Key Promotional Dates
Page 4
Boxing Day Introduction
Page 5 - 8
Boxing Day 2014 Results
Page 9 - 13
2015 Boxing Day TVC Details
Page 14
2015 Boxing Day Flyer Mud Map
Pages 15 – 16
2015 Merchandising Details
Pages 17
Boxing Day POS Listing
Page 18
Online Details
Page 19 – 30
Boxing Day Top 10 Priorities
Page 31 – 34
Other important product information
Page 35
Ordering information summary & allocations
Page 36
Supplier Christmas Closure Details
Page 37 -39
Supplier ordering overview
3
BOXING DAY SALE DATES
Sale Period breaks in Store
Boxing Day: Saturday 26th December 2015
(Last Year Friday 26th December 2014)
January Sale: Monday 11th January 2016
POS Set up in Store
Boxing Day POS: End of Day Thursday 24th
December 2015
January Sale POS: Sunday 10th January 2016
TVC Campaign with In
Store Flyer. Products
subject to change.
TVC Commencement Date
Christmas Day 25th December 2015 (after 5pm)
Sale Period Finishes
Sunday 31st January 2016
(Last Year Sunday 1st February 2015)
December invoice allocations – IMPORTANT
December invoice allocations
Closing 11:59PM, Thursday 3rd December 2015
POS and Flyer Deliveries in to Store
Point of sale to be delivered from 11th December 2015.
Local Area Marketing Requests
Must be to Ben Wapling [email protected] by COB Friday
4th December 2015
Boxing Day TVC starts 25th December on HEAVY Burst, with
8pp in store flyer and promo in store from 26th December.
4
INTRODUCTION
Boxing Day Sale Introduction
The Boxing Day sale period is one of the busiest events of the year. As
with other years, the first week of the promotional period is about customers nabbing never seen
before, hot bargains at a super cheap price.
The Boxing Day promotion is set up for commencement on Saturday 26th December 2015.
This means that stores are required to have their in-store set up completed by COB 24th December
(Christmas Eve).
This year the Boxing Day flyer will be 8 pages compared to 4 pages last year.
Theme of the promotion
Over the last two years, TVC has been the key focal point of the Boxing Day
promotion. TVC has featured killer deals and serious volume drivers to attract
shoppers over the retailer clearance period.
This year will be the same however there will be an increased focused for on-line
and in-store clearance activity for slow moving lines and excess stock. The Boxing
Day sale period attracts a very large volume of shoppers across stores making it
the best time to clear overstocks and free up cash for purchases in the New Year.
Whilst killer deals and on-line clearance opportunities are the foundation of the Boxing Day period, it
is equally important for up-sale opportunities across all key lines.
Top selling products over the Q4 period generally continue to perform well during the Boxing Day
period and this year will be no different.
This Boxing Day there will be three key platforms for promoting sales across stores:
1. Shaver Shop Christmas/Boxing Day TVC- This will be the main feature of the promotion.
There will be killer deals and volume drivers advertised from Christmas day for the first week
of the promotion
2. On-Line clearance page- This will be an opportunity for Shaver Shop to promote aggressive
clearance prices across all lines that are either overstocked, deleted or slow moving. There
will be a mix on on-line only and in-store/on-line sales.
3. Boxing Day flyer- This will be for in-store only and will be 8 pages- double that of last
year. There will be a mix of brand new offers in addition to top selling volume lines
and hot Christmas products.
NEW OFFERS THIS BOXING DAY
KILLER DEALS PROMOTED VIA TV, ON-LINE & IN-STORE
5
LAST BOXING DAY – CATEGORY PERFORMANCE
First Week (26th December 2014 – 1st January 2015)
The first week of the Boxing Day promotional period was exceptionally strong given the results over
December (pre-Christmas) were not as expected. Boxing Day TVC helped to drive immediate sales
uplift across all key categories.
The biggest sub category for growth was long term hair removal with like for like sales growth of
50%. This was almost entirely due to the Philips Lumea offer across the SC1991 Lumea IPL. Stock
was sold out within the first 48 hours of the promotion both on-line and in-store.
Please see below chart indicating like for like category performance over the first week of the Boxing
Day promotional period.
First Week Sales Performance (26th December 2014 – 1st January 2015)
BOXING DAY CATEGORY SALES PERFORMANCE- LIKE FOR LIKE SALES (26TH DECEMBER 2014- 1ST JANUARY 2015)
Sales Performance
Average Item Value
Volume Performance
Category
This Year exc
This Year inc Last Year
This Year exc
GST
Change %
GST
inc GST
GST
Change %
Mens Electric Shavers
$1,157,664
15.04%
$87
$81
14,555
6.12%
Hair Cutting
$839,067
7.05%
$48
$44
19,099
-1.71%
Long Term Hair Reduction
$708,428
49.65%
$380
$487
2,051
91.86%
Power Oral Care
$528,872
-4.85%
$58
$44
10,081
-26.79%
Men's Manual Shaving
$289,417
19.55%
$14
$17
22,968
49.77%
Temporary Electric FHR
$262,323
14.95%
$85
$75
3,379
0.45%
Hair Styling
$141,037
36.83%
$64
$76
2,409
60.92%
Massage
$134,694
-24.38%
$118
$118
1,251
-24.86%
Air Treatment
$58,707
0.00%
$123
$0
525
0.00%
Female Beauty
$54,095
2.94%
$55
$60
1,075
11.98%
Total All Other
$25,833
-17.20%
$14
$15
1,993
-11.30%
Male other
$6,764
39.24%
$24
$23
304
29.36%
Hair Regrowth
$3,111
-15.58%
$67
$42
51
-46.88%
Temporary Manual FHR
$2,562
-50.74%
$16
$19
177
-41.20%
Financial Services
$547
-24.59%
$2
$2
274
-34.45%
Obsolete Departments
$346
-37.94%
$11
$12
34
-32.00%
Grand Total
$4,213,465
14.82%
$58
$54
80,226
8.19%
LIKE FOR LIKE SALES GROWTH IN THE FIRST 7 DAYS OF
BOXING DAY WAS 15%
6
LAST BOXING DAY – STORE PERFORMANCE
First Week (26th December 2014 – 1st January 2015)
The below table show store performance over the first week of Boxing Day 2014;
BOXING DAY STORE PERFORMANCE- 7 DAYS (26TH DECEMBER - 1ST JANUARY 2015
Ranking
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
Store
Highpoint
Chadstone
Robina
Bondi Junction
Parramatta
Galeries
Southland
Fountain Gate
Melbourne Lonsdale St
Chermside
Doncaster
Carousel
Burwood
Pacific Fair
Marion
Sunshine Plaza
Northland
Canberra
Watergardens
Myer Centre Brisbane
Penrith Plaza
Geelong
Upper Mt Gravatt
Chatswood
Northlakes
Grand Central Toowoomba
Plenty Valley
Knox City
Centro Galleria
Carindale
Erina Fair
Logan Hyperdome
Joondalup
Macarthur Square
Macquarie
Castle Towers
The Glen
Warringah Mall
Booragoon
Cairns
Belconnen
Tea Tree Plaza
Miranda
East Gardens
Tuggerah
Rockingham
Adelaide
Liverpool
Carillon City
Indooroopilly
Woden
Shell Harbour
Bankstown
Frankston
Kotara
Blacktown
Hornsby
West Lakes
Helensvale
Hobart
Whitford City
Karrinyup
Eastland
Hurstville
Charlestown
Chapel Street
Casuarina
Greensborough
Park Beach Plaza
Bendigo
Mandurah
Colonnades
Mackay
Wollongong
Willows
Grand Total
Sales Performance
This Year exc
GST
Change %
$143,919
39.46%
$138,278
15.68%
$107,436
33.97%
$105,053
7.14%
$99,778
9.65%
$99,030
9.81%
$95,585
45.79%
$89,105
26.39%
$88,139
33.31%
$83,729
0.14%
$83,097
-0.43%
$82,802
30.10%
$75,076
13.20%
$72,588
-17.29%
$72,144
12.14%
$71,424
-6.71%
$70,021
31.09%
$68,576
11.61%
$68,540
16.33%
$66,260
13.49%
$64,504
17.22%
$63,347
42.79%
$60,799
5.30%
$58,585
13.81%
$57,900
98.13%
$57,222
53.52%
$56,678
26.73%
$56,185
8.20%
$56,110
1.68%
$55,748
14.87%
$55,720
7.30%
$54,112
40.71%
$54,073
59.02%
$53,434
15.05%
$51,717
44.51%
$50,097
11.21%
$49,798
37.56%
$49,585
16.99%
$48,717
13.47%
$48,272
14.96%
$47,785
21.59%
$47,047
-13.18%
$46,837
-8.04%
$45,594
14.53%
$45,001
23.92%
$44,979
6.96%
$44,924
6.07%
$44,884
14.02%
$44,791
15.51%
$44,688
-11.15%
$44,683
22.35%
$43,960
19.49%
$42,420
34.05%
$42,375
11.35%
$41,818
19.59%
$41,209
9.34%
$40,809
-3.42%
$40,510
6.45%
$39,581
35.90%
$38,766
54.31%
$37,960
-9.59%
$37,874
-17.68%
$37,186
-25.36%
$36,100
4.99%
$33,617
8.07%
$33,267
6.27%
$33,162
37.00%
$33,004
26.73%
$28,402
-7.99%
$26,400
15.35%
$25,148
-6.01%
$24,939
-6.21%
$23,830
0.36%
$23,811
23.34%
$22,921
26.83%
$4,213,465
14.82%
Average Item Value
This Year
Last Year
inc GST
inc GST
$56
$53
$67
$55
$75
$64
$55
$59
$72
$66
$75
$66
$59
$46
$57
$56
$61
$64
$50
$48
$61
$60
$54
$56
$75
$70
$65
$64
$54
$48
$56
$64
$56
$51
$59
$57
$52
$57
$63
$61
$54
$54
$53
$48
$54
$48
$62
$51
$56
$37
$61
$63
$58
$58
$53
$54
$50
$50
$55
$49
$53
$52
$51
$46
$49
$47
$66
$54
$73
$64
$64
$59
$62
$52
$56
$53
$52
$51
$49
$46
$58
$53
$56
$49
$50
$50
$46
$51
$49
$50
$54
$51
$66
$53
$58
$57
$60
$51
$67
$59
$61
$61
$58
$60
$53
$51
$62
$56
$61
$50
$74
$57
$55
$59
$61
$54
$53
$44
$62
$56
$60
$68
$50
$52
$55
$62
$57
$50
$54
$55
$58
$59
$48
$47
$48
$49
$52
$49
$53
$51
$50
$51
$49
$55
$51
$46
$70
$50
$50
$40
$58
$54
Volume Performance
This Year
Last Year
exc GST
exc GST
2,826
2,133
2,279
2,399
1,571
1,374
2,093
1,836
1,524
1,516
1,444
1,509
1,775
1,576
1,731
1,396
1,592
1,145
1,842
1,919
1,507
1,531
1,694
1,249
1,097
1,044
1,230
1,508
1,477
1,465
1,400
1,325
1,375
1,158
1,283
1,179
1,450
1,141
1,155
1,059
1,310
1,112
1,322
1,014
1,236
1,330
1,039
1,108
1,145
860
1,040
648
1,070
845
1,163
1,054
1,239
1,216
1,108
1,097
1,163
1,097
1,161
918
1,219
788
885
939
779
618
866
844
884
773
970
888
1,021
928
1,080
1,009
913
816
916
1,228
1,040
1,121
1,086
856
1,005
794
917
913
749
877
857
759
817
838
738
944
806
660
839
675
887
681
752
752
752
762
616
724
819
791
725
781
818
727
689
495
695
680
832
969
743
882
692
752
680
618
628
584
754
569
759
580
605
692
549
498
557
577
558
536
514
562
374
421
500
492
80,226
74,154
46 STORES GREW SALES BY MORE THAN 10% OVER 1ST WEEK OF
BOXING DAY CAMPAIGN
7
LAST BOXING DAY – TOP 30 SELLERS ($ VALUE)
First 7 Days (26th December 2015 – 1st January 2015)
Over the first 7 days of the Boxing Day catalogue, all TVC lines were in the top 30 sales, showing
evidence of the importance in TVC driving volume into stores.
Interestingly though, the top sellers over the Christmas period also performed exceptionally well
including many high end, trade up products. With the success of the killer IPL deal, there were 4 IPL
products in the top 30 including the smooth skin gold at $899.
Trade up over Boxing Day continues to be of huge importance.
Please see below the top performing products over the first 7 days of the catalogue promotion.
ALL TVC LINES WERE IN THE TOP 30 FOR SALES OVER THE BOXING
DAY TVC PERIOD
8
LAST BOXING DAY – TOP 30 SELLERS ($ VALUE)
Total Promotion (26th December 2013 – 2nd February 2014)
Over the full promotional period for December/January, the top 30 selling lines are shown below.
LFL store sales over the entire promotion were 7.6% up.
Like for like volume grew by 6.5% however margin % dropped by 4 points from 43% to 38%. This
was largely due to high volume drivers such as blades and tight margin across IPL such as Lumea.
BRAUN 790CC SHAVER #1 PRODUCT
MALE SHAVERS WERE UP 12% IN LIKE FOR LIKE SALES OVER PERIOD
9
BOXING DAY TVC DETAILS- 2015
On Air Dates:
Starts 5pm Dec 25th –
th
29 Dec 2015
Target Audience: Male and Female 25 – 54
Creative Length: 30 seconds
Target Markets: Nationwide!
TV Value: $518,000 (TV VALUE – HEAVY REACH!)
2 x TVC Creatives with a 1-2 Punch, focused primarily on
huge call to actions and price!
10
BOXING DAY TVC - 2015
2 TV CAMPAIGNS:
CREATIVE #1
CREATIVE #2
11
BOXING DAY TVC – CREATIVE #1
Product
Dates
Spend
5pm December 25th –
December 29th 2015.
50% of Total
TV
1. Remington IPL6500 IPL System - $299
(60% OFF)
2. Braun 5040 Electric Shaver - $149
(HALF PRICE)
3. Oral B Vitality Toothbrush - $22.49
(55% OFF)
4. Wahl Home Cut Hair Clipper - $18
(HALF PRICE)
Unique MASSIVE call to actions specifically
for Boxing Day!
12
BOXING DAY TVC – CREATIVE #2
Product
Dates
Spend
5pm December 25th –
December 29th 2015.
50% of Total
TV
1. Gillette Mach3 4 Pack (45% OFF)
2. Gillette Fusion 4 Pack (40% OFF)
3. Gillette Fusion ProGlide 4 Pack (40%
OFF)
4. Gillette Fusion ProGlide 14 Pack (40%
OFF)
TVC dedicated to BIG discounts on Gillette
Blades – NO GIMMICKS!
13
BOXING DAY TVC
Look and Feel: The atmosphere and mood of the TVC is very punchy
(excuse the pun) and to the point, to gain clear cut through to the
customer at this “high noise” promotional time.
Message: Our Boxing Day TVC campaigns are designed to be simply
focused on product and price, to really drive home the call to action
and savings on these products.
Product Visuals: All about featuring the strong pricing call to action
and savings on products.
1. Product Image
2. Price/Call to Action
If stores wish to invest in LAM for Shaver Shop Boxing Day TV,
please let Ben Wapling know by COB Friday 4th December 2015 on
[email protected].
Stores need to be ready to go on the morning
of Boxing Day.
The promotional pricing as shown is indicative only and subject to change.
We always reserve the right to change communicated indicative promotional pricing
based on prevailing market conditions closer to the time of catalogue printing.
14
BOXING DAY STORE FLYER MUD MAP
CLEARANCE SECTION
The promotional pricing as shown is indicative only and subject to change.
We always reserve the right to change communicated indicative promotional pricing
based on prevailing market conditions closer to the time of catalogue printing.
15
BOXING DAY INSTORE MERCHANDISING
The POS material list for Boxing Day will list what POS
material will be provided for all stores. There will be an array
of POS material to ensure that all stores are looking ready to
go for this big sales period!
Set up Christmas Eve!
To ensure your store is set up for the customer rush first thing in
the morning of Boxing Day, stores need to make sure they are
fully set up on the Christmas Eve. This ensures your sales are
maximised particularly in the morning of Boxing Day, when
crowds are out in full force to bag a bargain from what they saw
on TV!
Focus on TVC lines and call to action lines!
The key style for Boxing Day merchandising is to really focus
on the TVC and Call to Action flyer lines the front of the store.
The TVC products should be focused at the front of
store/window.
Don’t forget however other TVC lines from Christmas should
still be placed with focus at the front of store. Examples of
this are: Dafni, VS Crew Cut, Remington Nano Trimmer, and
Razor Pit etc...
Killer DEALS will bring volume!
With such a strong amount of TVC advertising over the first 5
days of the Boxing Day promotion, it is really important that
at the front of the store and throughout that we focus all on
products with high call to actions and/or value for money
for customers.
Not stopping there, stores are reminded of the importance of
add-on products and complimentary products. Shaver Guard
and add-ons are a MUST for Boxing Day!
TVC is key focus and volume
drivers. Have your TV products
at front of store to capitalise!
16
BOXING DAY STORE SET UP
All stores will be provided with the following Boxing Day POS material to execute in stores:







Posters (Landscape & Portrait)
Sale ticket templates (12up, 4up, A4)
12 x Large Tent Cards
12 x Dump Bin headers
12 x A4 Lifestyle tickets
Sale Balloons
Sale Black/Yellow Tape
Stores please note that you should all be making strong use also of the Gillette Fusion 4 Pack banner,
as provided to you for the Christmas period. This should be set up right at front of store, next to
dump bin of Gillette blades.
All stores will also be provided with Sale balloons and black and yellow tape. This will enable you to
ensure that the store is in “SALE” mode and everything is down and dirty ready for Boxing Day sales.
Above is an example photo of what a Boxing Day store set up should look like, with use of all Boxing
Day POS material and Gillette Fusion banner.
Large range of POS material to ensure stores are
set up for Boxing Day sales rush!
17
BOXING DAY POS MATERIAL
Posters (Portrait &
Landscape)
#
Dump Bin Headers
A4 Lifestyle Headers
ON TV: Gillette Fusion 4
Pack - $14.95 (SAVE 40%)
Dafni Hair Straightener - $299
(ON TV)
ON TV: Gillette Mach3 4
Pack - $8.95 (SAVE 45%)
VS Crew Cut Hair Clipper $119 (ON TV)
ON TV: Gillette ProGlide 4
Pack - $17.95 (SAVE 35%)
E-One IPL System - $1999
(SAVE $500)
Braun 760cc Series 7 Shaver
- $245 (SAVE 50%)
BEST
ON TV: Oral B Vitality
Precision Clean - $22.49
(SAVE 55%)
Colgate A1500 Electric
Toothbrush - $99 (SAVE 55%)
Oral B PC500 Toothbrush $69 (SAVE 30%)
GOOD
ON TV: Wahl Home Cut Hair
Clipper - $18 (SAVE 50%)
Cli-Mate Air Washer - $85 (ON
TV)
Oral B PC3000 Toothbrush $99 (SAVE 50%)
BETTER
ON TV: Gillette ProGlide 14
Pack - $54.95 (SAVE 30%)
Smooth Skin Gold IPL System $899 (ON TV)
Oral B PC4000 Toothbrush $129 (SAVE 45%)
BEST
Razor Pit Blade Sharpener $28.99 (ON TV)
Wahl Stainless Steel Trimmer
- $169 (ON TV)
Philips QG3352 7 in 1
Grooming Kit - $39.95
(SAVE 50%)
Wahl Control Pro Hair
Clipper - $39 (SAVE 55%)
Remington Man Trim - $49
(ON TV)
9
Philips 5070 Electric Shaver
- $99 (SAVE 50%)
Philips HQ6906 Shaver - $29
(SAVE 25%)
Philips Air Styler - $129 (SAVE
10%, ON TV)
10
Philips 5400 Electric Shaver
- $149 (SAVE 40%)
Remington Nano Trimmer $29.95 (ON TV)
Philips Diamond Clean - $269
(SAVE 15%)
11
Braun 7951 Epilator - $139
(SAVE 40%)
Oral B Precision Clean 8
Pack - $34.99 (SAVE 30%)
Philips Airfloss Ultra - $179
(SAVE 15%)
12
Waterpik WP450 Flosser $99 (SAVE 40%
Philips AT750 AquaTouch
Shaver - $39 (SAVE 60%)
Braun Foils & Cutters (HOT
PRICES)
1
ON TV: Gillette Fusion 4 Pack $14.95 (SAVE 40%)
ON TV: Oral B Vitality
Precision Clean - $22.49 (SAVE
55%)
2
ON TV: Braun 5040 Wet/Dry
Shaver - $149 (SAVE 50%)
BETTER
3
4
ON TV: Remington IPL6500 IPL
System - $299 (SAVE 60%)
5
6
7
8
Large Tent Cards
ON TV: Remington IPL6500
IPL System - $299 (SAVE
60%)
Panasonic ESST25 Electric
Shaver - $99 (SAVE 65%)
GOOD
ON TV: Braun 5040
Wet/Dry Shaver - $149
(SAVE 50%)
BETTER
DISTRIBUTED TO STORES from 11th December
January posters to go up on Sunday 10th January.
Ticketing will remain the same
18
ONLINE CLEARANCE CAMPAIGN
Last Boxing Day we recorded the biggest online sales date ever of $107K on
Boxing Day, with sales over Boxing Day week increasing +130% in sales. With
this in mind, along with our Boxing Day online communication focusing on the “As
Seen on TV” products, we will be executing online only “clearance offers” over the
Boxing Day sales period to 1) provide unique clearance options to increase sales and
2) clear through overstock or dead stock lines.
Boxing Day is the perfect period to execute an online stock clearance, as customers in
store and especially online are looking for a bargain, and it is the best time to clear
through stock to open up ordering for 2016 period.
Overview as below:




Dates: 25th December – 31st December 2015
Products: This will be targeted at overstock, obsolete and dead stock lines, to clear through
these stock lines at the critical Boxing Day sales period. A full list of the product lines to be
offered on the “Online Only Clearance Page” is included with the Boxing Day promotional
communication.
Promotion: A separate landing page on the Shaver Shop page will be created, and will
feature a home page banner with link to clearance page, to make it easy for customers to
access.
Orders: Clearance product line orders will be coordinated by National Office and sent to the
closest store of given clearance line stock.
Please note it is very important that extra staff are allocated for online order processing for the
Boxing Day sales period, especially from 26th – 29th December.
Opt Out: This is compulsory for all corporate stores. If any franchise stores want to opt out of this
promotion please contact Jeremy O’Neill on [email protected] by COB Monday 7th
December 2015.
Online clearance page set up for Boxing Day to
clear through overstock/obsolete product lines!
19
PRIORITY #1: REMINGTON IPL6000FAU IPL [SAVE 60%]
SHAVER SHOP PLU
007682
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
RRP: $799.00
IPL6000FAU
Remington
IPL device
YES
YES
$799.00
$299.00
DEAL COST PRICE INVOICE
$190.27
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$300
$325
$81.55
30%
YES
$299.00
rr
SAVE
60%
BOXING DAY
TVC LINE
VIA ALLOCATION ONLY
2,000 UNITS ALLOCATED
DECEMBER (BOXING DAY)
OPT IN/OPT OUT
ABSOLUTE KILLER DEAL- FIT FOR BOXING DAY TV!
This year there will be a killer clearance deal across the Remington i-Light Pro
face and body IPL (IPL600FAU). At 60% off, this is expected to be a top selling
product
Last year over Boxing Day Shaver Shop promoted the Philips Lumea SC1991 at
$299, save 70%. Within 48 hours this model was sold out nation wide. This year there is double the
available stock of the Remington IPL compared to the Lumea IPL last year.
The Lumea SC1991 was our number 1 selling product on-line over the Boxing Day period with 500
This year over the Boxing Day period it is absolutely vital that stores manage their customers as well
as web orders. Stores need to check their web orders every half an hour over the first 48 hours of
Boxing Day to make sure they have ample stock to fill orders. The stock then needs to be
quarantined in order to process web orders.
A summary of the i-light pro features are as below:










Safe Integrated Skin Sensor allows only appropriate skin types to be treated
Window treatment area 2 cm2
Flash bulb life indicator
Time between flashes - 2 seconds for body, 4 seconds for face
5 energy levels with LED indicators
Skin contact sensor
Built in shield around flash window
Worldwide voltage
90 day money back guarantee
2 year warranty
2000 UNITS VIA ALLOCATION ONLY – 22 PER STORE ON AVERAGE
BOXING DAY TVC PRODUCT
20
PRIORITY #2: DAFNI [AS SEEN ON TV]
008764
SHAVER SHOP PLU
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
RRP: $299.95
DH1
Alliance Trading
Hair Straightener
YES
YES
$299.95
$299
DEAL COST PRICE INVOICE
$144.91
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$144.91
$144.91
$126.91
47%
YES
rr
$299
AS SEEN
ON TV
VIA ALLOCATION ONLY
BOXING DAY
FLYER LINE
5,000 UNITS –START OF DECEMBER
10,000 UNITS –FROM MID- DECEMBER
8,000 UNITS –JANUARY
OPT IN/OPT OUT
DON’T FORGET THE HERO PRODUCT AT FRONT OF STORE OVER BOXING DAY
Boxing Day is the best time to demonstrate the Dafni ceramic hair straightener at the front of store.
Crowds are at their maximum over the first few days after Christmas. In some cases for stores this is
double the Christmas foot traffic.
Dafni demonstrations must be continued!
Preferably encourage customers to try
the product on themselves for best
results.
Expect Dafni to continue to sell well
throughout December and January.
There will be approximately 15,000 units
due to arrive prior to Christmas with a
further 8,000 units due in early January to
support sell thru.
Top selling stores for Dafni are listed
below:
DAFNI DEMONSTRATIONS MUST CONTINUE OVER BOXING DAY PERIOD
21
PRIORITY #3: BRAUN 5040 SHAVER [1/2 PRICE]
SHAVER SHOP PLU
008005
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
DEAL COST PRICE INVOICE
RRP: $299
5040WD
Mann & Noble
Men’s Shavers
YES
YES
$299
$149
$81.25
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$132.73
$132.73
$42.21
40%
YES
rr
$149
SAVE 50%
VIA ALLOCATION ONLY
BOXING DAY
TVC LINE
4,000 UNITS ALLOCATED
DECEMBER (BOXING DAY)
OPT IN/OPT OUT
HALF PRICE GERMAN MADE BRAUN- PERFECT FOR BOXING DAY TVC CAMPAIGN
A true half price German made Braun shaver always performs well.
This year the Braun series 5- 5040WD shaver will be promoted at 50% off over the Boxing Day
period. As this is a new killer deal, it will be promoted via the Shaver Shop Boxing Day TVC.
Last year the Braun 790cc shaver was promoted at $249, save 50%. It was the second highest selling
product over the first 7 days of Boxing Day. Please see below breakdown of top 5 selling lines:
TOTAL STORE SALES (FRIDAY 26TH DECEMBER TO WEDNESDAY 31ST DECEMBER 2014)
Rank
1
2
3
4
5
6
7
8
9
10
Product
PHIL IPL SC1991 LUMEA
BRAU SHAVER 790CC-4 PULSONIC
SMOOTH SKIN GOLD IPL
PANA SHAVER ESST25
BRAU EPILAT SE7569 SKINSPA
PHIL SHAVER 1260 SENSOTOUCH
WAHL TRIMM WA9818 LI-ION S/STL
PHIL IPL SC1981 LUMEA COMFORT
PHIL IPL SC2006 LUMEA PREC +
VSAS TRIMM VS7895A I-TRIM RED
This Year exc GST
Units
$366,525
$265,851
$152,792
$150,472
$118,855
$106,127
$98,440
$85,844
$82,741
$66,134
1,357
1,180
189
1,683
733
587
731
317
131
1,330
Contribution
To Total Sales
%
8.3%
6.0%
3.5%
3.4%
2.7%
2.4%
2.2%
2.0%
1.9%
1.5%
Average sold
per store
16
14
2
20
9
7
9
4
2
16
A total of 4000 units will be allocated to stores via Mann & Noble on a December invoice. This is an
average of 44 per store. Please note that there is no more stock available of this shaver outside of
the December invoice allocation.
When selling this shaver, please note the key features which make it a true killer deal;







German Made
1 hour charge- 45 mins of cordless usage
Wet and dry functionality
Travel Lock
Flexible cutting head
Lithium Ion battery
60 day money back guarantee
4000 UNITS ALLOCATED- 44 PER AVERAGE STORE
BOXING DAY TVC PRODUCT
22
PRIORITY #4: WAHL 22PC CLIPPER KIT [SAVE 55%]
SHAVER SHOP PLU
006788
MODEL NUMBER
RRP: $39.95
WA9243-2512
Unity Agencies
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
DEAL COST PRICE INVOICE
rr
Hair clipper
YES
NO
$39.95
$18
$10.8
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$13.60
$13.60
$5.56
34%
YES
$18
SAVE 55%
BOXING DAY
TVC LINE
5,000 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
HALF PRICE CLIPPER UNDER $20 IS A MUST HAVE KILLER DEAL!
Over Boxing Day it is absolutely critical that there is a sub $20 hair clipper available at the front of
store. The Wahl 22 piece clipper set is the perfect product for this upcoming Boxing Day period.
Last year over Boxing Day the average store sold 4,000 clippers priced at $19 over the period. This
model sold was the Vs Sassoon clipper kit (VSM09A). On average, 49 units per store were sold or at
least 1 units per day over the entire Boxing Day and January promotion.
There will be an allocation of the WA9243-2512 clipper. There is a total of 5,000 available to order
at the cheaper price of $10.80ex GST. As previously communicated this is the last time stores will be
able to order the clipper at the cheaper price. After January 1st 2016, the buy price will revert to
$13.60ex GST.
Whilst the Wahl 22piece clipper is a
volume driver, stores are
encouraged to trade up where
possible across the clipper range.
Ideally trade up from the 22piece
set to the Wahl Control Pro or The
Syler should occur at least 25-30%
of the time. The adjacent table
shows the key trade up features
across the three wahl clippers;
5000 UNITS ALLOCATED- 33 UNITS PER STORE
BOXING DAY TVC PRODUCT
23
PRIORITY #5: ORAL-B VITALITY PRECISION [SAVE 50%]
SHAVER SHOP PLU
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
005573
RRP: $49.99
80214925
P&G
Toothbrush
NO
YES
$49.99
$22.49
DEAL COST PRICE INVOICE
$13.99
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$13.99
$13.99
$6.45
31.5%
YES
$22.49
rr
SAVE
50%
BOXING DAY TVC
LINE
STOCK ALREADY
ALLOCATED IN
NOV/DEC
VITALITY ON TV THIS BOXING DAY!!
This quarter 4 so far, the Oral-B vitality has been the third biggest selling product overall in volume.
Between October and November 29th- the average store has sold 232 units.
By mid-December last year (2014) all Vitality stock was depleted. There was no stock remaining to
be promoted over the Boxing Day period.
This year, going into December- there is approximately 39,000 units across stores. This the is same
amount of stock sold over the November and December periods last year.
At half price and on TV this Boxing Day, expect this product to be a hot seller.
It is expected that most stores will be out of stock by early January, possibly even after the first few
days of Boxing Day. Despite this, stores should be making sure that stock is out and available for
sale, NOT quarantined.
During the TVC period in
particular, stock must be
displayed at front of
store.
When stores sell out,
switch selling should
occur between the
Colgate C200/C350 and
the Oral-B PC500.
VITALTY STOCK ALREADY ALLOCATED TO STORES
24
PRIORITY #6: BRAUN 760CC-4 SHAVER [SAVE 50%]
SHAVER SHOP PLU
006530
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
RRP: $489
760CC-4
Mann & Noble
Men’s shaver
NO
YES
$489
$245
rr
$245
DEAL COST PRICE INVOICE
$139.59
SAVE
50%
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$163.09
$163.09
$83.13
37%
YES
1,500 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
BOXING DAY FLYER
LINE
BRAUN ½ PRICE SERIES 7 WAS OUR BIGGEST SELLER LAST YEAR!
The braun series 7 790cc at half price was the number 1 selling product over the Boxing Day
promotion last year. Anytime there is a new killer deal across Braun top end shavers, they perform
well. Last year, the series 790cc also performed incredibly via the website.
12% of all 790cc sales last year were sold via the wesbite.
The Braun 760cc-4 shaver is incredible value for money at $245. The key selling features for in-store
are noted below;






Made in Germany
1hr charge for 45 minutes usage
Cord/cordless
Self-cleaning unit
Top of the range series 7 blades
Pulsonic technology- creates micro-vibrations in the skin to lift hair
and cut closer
 3-stage speed/personalisation mode
 Floating/pivoting heads
1,500 UNITS VIA ALLOCATION ONLY- AVERAGE 17 PER STORE
DECEMBER INVOICE, PAY END OF FEBRUARY
25
PRIORITY #7: BRAUN SE1170 EPILATOR [SAVE 55%]
SHAVER SHOP PLU
006080
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
DEAL COST PRICE INVOICE
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
RRP: $73.45
SE1170
Mann & Noble
Epilator
NO
YES
$73.45
$32.95
r
$32.95
$245
$xx
SAVE
55%
$19.73
N/A
N/A
$10.23
34%
YES
BOXING DAY
FLYER LINE
1,200 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
NEW KILLER DEAL FOR BOXING DAY- ½ PRICE BRAUN EPILATOR!
New deals are always vital over the Boxing Day period.
This bruan epilator deal not only is 55% off, but the price point is extremely
attractive. At $32.95, this epilator is ideal for:




Small intimate areas, that need gentle epilation
Pefect for facial usage
Great for beginners
Someone looking for a real bargain
The SE1170 has 20 tweezers, one speed setting and is mains operated.
This is the perfect product for a front of store bulk stack. The Braun branding is very well known and
serves as the perfect entry model to trade up to the other Bruan epilators with more features and
added benefits. Please see key trade up message
below;
1,200 UNITS VIA ALLOCATION ONLY
13 UNITS ON AVERAGE PER STORE
26
PRIORITY #8: GILLETTE BLADES [UP TO 50% OFF]
SHAVER SHOP PLU
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
DEAL COST PRICE INVOICE
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
911413
004847
Mach3 4pk
Alliance
Trading
Men’s Manual
Blades
NO
NO
$16.50
$9.95
$7.17
$6.42
$6.42
$1.87
21%
YES
Fusion 4pk
Alliance
Trading
Men’s Manual
Blades
NO
NO
$24.85
$14.95
$11.46
$11.46
$11.46
$2.13
16%
YES
MACH 3 4pk
RRP: $16.50
$9.95
FUSION 4pk
RRP: $24.85
$14.95
xx
BOXING DAY TVC
LINES
ORDER DIRECT VIA
ALLIANCE TRADING
GILLETTE BLADES ARE MUST OVER BOXING DAY- BIG VOLUME DRIVER
The Gillette range of blades are a huge priority for the Boxing day promotional campaign. The usual
range of blades will feature in the Boxing Day flyer as well as a blade
dedicated TVC campaign.
Featuring in the Boxing Day TVC campaign will be the following hero
product:




Gillette Mach3 4pk- Estimated GO price of $9.95 (SAVE 40%)
Gillette Fusion 4pk- Estimated GO price of $14.95 (SAVE 40%)
Gillette fusion ProGlide 4pk- Estimated GO price of $17.95
(SAVE 35%)
Gillette fusion ProGlide power 14pk- estimated GO price of
$54.95 ($3.92 per blade)
It remains absolutely vital that during the TVC promotion that all blades are placed
in dump bins across all stores. Usage of the new Gillette Fusion banner is
recommended to be displayed in the front window to generate attraction and
volume.
Over Boxing Day last year, men’s manual shaving blades grew in like for like sales
by 15%, generating over half a million in sales. This was on average a total of
$7000 in sales across one sub category.
GILLETTE BANNERS ARE TO BE DISPLAYED IN ALL FRONT WINDOWS AND AT
STORE ENTRANCES OVER BOXING DAY
ORDER GILLETTE BLADES VIA ALLIANCE FOR DECEMBER
27
PRIORITY #9: BRAUN 3030 SHAVER [SAVE 50%]
SHAVER SHOP PLU
008851
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
RRP: $169
3030S
Mann & Noble
Men’s Shaver
NO
YES
$169
$84.50
DEAL COST PRICE INVOICE
r
$xx
SAVE
50%
$47.01
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$84.50
$245
N/A
N/A
$29.81
39%
YES
BOXING DAY
FLYER LINE
1,794 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
ANOTHER NEW KILLER DEAL FOR BOXING DAY- UNDER $100!
This Boxing Day there will be an allocation of the new series 3 shaver, Braun 3030S. It will be 50%
off RRP and is the perfect product for a bulk stack at the front of store.
Last year over the Boxing Day period 6 of the top selling shavers in volume, were sold under $100.
This shows the importance of sub $100 shavers after Christmas and into key sale periods such as
Boxing Day.
SHAVER SALES (26TH DECEMBER - 31ST JANUARY 2015)
RANK
1
2
3
4
5
6
7
8
9
10
PRODUCT
007654 PANA SHAVER ESST25
006529 BRAU SHAVER 790CC-4 PULSONIC
006019 PHIL SHAVER 1260 SENSOTOUCH
006667 PHIL SHAVER AT891 AQUA TOUCH
008357 PHIL SHAVER AT891 WITH BONUS
006381 PHIL SHAVER PT920 POWER TOUCH
006947 PHIL SHAVER AT941 WHITE
008010 PANA SHAVER ESLT33 3 BLADE
006916 PHIL SHAVER HQ6906 REFLEX
006915 PHIL SHAVER HQ6996 REFLEX
$
$
$
$
$
$
$
$
$
$
SALES INC GST
410,248.83
734,433.07
357,519.87
125,661.66
105,809.98
126,205.50
130,225.57
79,412.55
21,637.28
28,366.58
UNITS SOLD
4156
2955
1792
1274
1073
848
797
777
759
611
AVERAGE
SALE PER
STORE
AVERAGE UNITS SOLD
$
98.71
51
$
248.54
36
$
199.51
22
$
98.64
16
$
98.61
13
$
148.83
10
$
163.39
10
$
102.20
9
$
28.51
9
$
46.43
7
This shaver is a true killer deal at 50% off and should be positioned at the very front
of store.
Key selling features of this model are:
 Rechargebale- 1hr charge / 45 mins of cordless usage
 Cord/cordless capability
 Microcomb technology blade- captures more hair due to middle trimmer
(free floating head).
 Fully washable
1,794 UNITS VIA ALLOCATION ONLY
20 UNITS ON AVERAGE PER STORE
28
PRIORITY #10: HAIRCARE LINES [SAVE UP TO 80%]
S8600AU
SHAVER SHOP PLU
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
008117
007673
008165
S8600AU
Remington
Straightener
NO
YES
$89.95
$34.95
CI2088AU
Remington
Curler
NO
YES
$69.95
$12.95
CI97M5AU
Remington
Curler
NO
YES
$39.95
$12.95
$7.24
DEAL COST PRICE INVOICE
$21.78
$7.24
PREVIOUS BEST COST PRICE ($)
$51.52
$51.52
$40.46
$40.46
$9.99
$4.53
$22.88
$22.88
$4.53
47%
NO
38.5%
NO
38.5%
NO
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT
PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
RRP: $89.95
$34.95
xx
CI2088AU
RRP: $69.95
$12.95
xx
CI97M5AU
RRP: $39.95
$12.95
xx
BOXING DAY
FLYER LINES
NEW KILLER DEALS FOR BOXING DAY- NEVER SEEN BEFORE
VIA ALLOCATION
S8600AU – 1,500 units
CI2088AU – 1,400 units
CI97M5AU – 1,500 units
OPT IN/OPT OUT
Boxing day is always about having new offers available for customers. This December, Remington
are priving Shaver Shop with three fantastic clearance offers across some great haircare lines. These
offers are at incredibly sharp prices with HUGE call to actions.
These should be displayed at the front of store and somewhere where customers can get excited by
the incredibly low priced products.
The offers consist of the following:
ALL STOCK VIA ALLOCATION ONLY
ON AVERAGE 16 ACROSS EACH MODEL PER STORE
29
OTHER PRIORITIES- OVERSTOCKS
SHAVER SHOP PLU
008138
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
RRP: $129.95
CLI-AW200L
AQUAPORT
Air Purification
NO
NO
$129.95
$89.00
DEAL COST PRICE INVOICE
$70.88
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$70.88
$70.88
$10.03
12%
YES
$89.00
rr
SAVE 30%
BOXING DAY FLYER
LINES
STOCK CURRENTLY
IN STORE
NOW IS THE ONLY TIME TO MOVE THROUGH COMPANY OVERSTOCKS!
Over The Boxing Day promotional period there will be some
aggressive clearance prices across company overstocks. It is in
the best interest of all stores to free up cash and floor space by
moving though these lines.
The following product will be discounted agresively over Boxing
Day. Please note prices are indicative only at this point;
PRODUCT
STOCK ON
HAND
Cli-mate
airwasher
Vs Sassoon
secret curls
5,800 units
AVERAGE
STOCK PER
STORE
21
AVERAGE
MONTHLY
SELL THRU
480 units
4,391 units
49
103 units
Vs 3Q dryer
Philips
Airstyler
Remington
Vacuum
Clipper
1,940 units
4,020 units
22
45
6,500 units
72
PLANNED
PROMO
PRICE
$89
COST EX
GST
PENNY
PROFIT
$70.88
$10.02
$69
$58.14
157 units
107 units
$119
$109
$100.42
$75.85
$14.58
including
$10 rebate
$7.76
$23.24
561 units
$119
$80.15
$28.03
Products where prices are too low for on-line will be promoted in-store only.
OVERSTOCKS WILL FEATURE IN THE BOXING DAY FLYER
AT HEAVILY DISCOUNTED PRICES
30
OTHER PRIORITIES- SLOW MOVING LINES
SHAVER SHOP PLU
006605
MODEL NUMBER
SUPPLIER
PRODUCT DESCRIPTION
EXCLUSIVE MODEL
CURRENT STOCK ON HAND
RRP $ INC GST
ESTIMATED PROMO SELL
S26.513 PULSONIC
Mann & Noble
Toothbrush
NO
2,711 UNITS
$149.99
$65
DEAL COST PRICE INVOICE
-----
PREVIOUS BEST COST PRICE ($)
LAST BUY PRICE EX GST($)
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
RRP $149.99
rr$74.95
SSAVE 55%
$47.08
$12.01
20%
NO
ON-LINE AND INSTORE CLEARANCE
OLD STOCK ON
HAND
TIME TO FREE UP CASH AND RE-INVEST
Across the company there is approximately $600,000 worth of stock that is discontinued AND is slow
moving. To the average store, this represents approximately $6,700 in cost of goods.
Where a product is no longer available to order and stock is usually below 500 units, not much is
every really done.
This year, Shaver Shop will launch an on-line clearance page for the website. This will align with the
TPR file and will target models that are slow moving, no longer available to order or need to be
cleared to make way for a new model. The purpose of this is to assist stores in clearing inventory a
well as providing customers with bargain buys on old run out models.
This will be an opt in/out situation. A store can either choose to be a part of the clearance activity or
can decide not to. Unfortunately due to the fluidness of the initiative it is 100% in or 100% out for all
stores. Any store who does not wish to be a part of the clearance page can advise the marketing
department of their wish to do so.
The prices and products will be regularly updated to stores and will be highlighted on the monthly
TPR file, outlining which products have been chosen for on-line.
Stores are encouraged to utilise Boxing Day in-store to promote clearance lines and old stock run
outs. It is the perfect opportunity for stores to clean up their inventory.
ON-LINE CLEARANCE PRODUCTS WILL BE HIGHLIGHTED
ON JANUARY TPR FILE
31
OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED
P&G & BREVILLE
This Boxing Day P&G and Breville are offering a series of new special product
buys. These represent sensational value for money.
All allocated stock is due to arrive into store from W/C 14th December.
All stock will be allocated to stores on a December invoice, payable end of February for both
suppliers. Almost all lines allocated will feature in the Boxing Day flyer and promoted via the Shaver
Shop website over the Boxing Day and January promotional period.
There is a small amount of Breville stock that will not be advertised via the Boxing Day flyer however
stock will be promoted via the website. Stores can opt out of these allocations should they wish
noting that they do represent great value; particularly given the promotional prices are new.
Braun CT2-CC shaver- SAVE 35% - ALLOCATED IN DECEMBER
SHAVER SHOP PLU
RRP: $279
007474
MODEL NUMBER
SUPPLIER
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
CT2-CC
Mann & Noble
NO
YES
$279
$179
DEAL COST PRICE INVOICE
r
$xx
SAVE
35%
$77.61
AVERAGE UNITS PER STORE
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
20
$85.12
52%
YES
BOXING DAY FLYER
LINE
NEW DEAL FOR BOXING DAY PROMOTION




$179
$245
Strong margin at 52%
Facilitates trade up to series 7 shaver
New price point offer for Boxing Day
Will be promoted in-store, via flyer and via website
ALL MANN & NOBLE ALLOCATIONS ARE REMNANT STOCK
NOW DISCONTINUED
1,812 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
32
OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED
P&G
Braun L5160 lady shaver – SAVE 50%- ALLOCATED IN DECEMBER
SHAVER SHOP PLU
RRP: $64.95
004894
MODEL NUMBER
SUPPLIER
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
DEAL COST PRICE INVOICE
LS5160
Mann & Noble
NO
YES
$64.95
$29.95
$17.76
AVERAGE UNITS PER STORE
r
$29.95
$245
$xx
SAVE
50%
22
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$9.48
35%
YES
BOXING DAY FLYER
LINE
2,000 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
NEW DEAL FOR BOXING DAY PROMOTION
 Perfect entry level dump bin or bulk stack product
 Battery operated single foil shaver
 Bikini trimming capabilities
 Cheapest price ever advertised
Braun 7951 epilator – SAVE 35%- ALLOCATED IN DECEMBER
SHAVER SHOP PLU
RRP: $229.95
007572
MODEL NUMBER
SUPPLIER
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
SE7951
Mann & Noble
NO
YES
$229.95
$149
DEAL COST PRICE INVOICE
$245
r
$149.95
SAVE
$xx
35%
$79.24
AVERAGE UNITS PER STORE
51
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$56.24
41.5%
YES
BOXING DAY FLYER
LINE
4,526 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
NEW DEAL FOR BOXING DAY PROMOTION
 Top selling epilator when on range
 Strong margin at 41.5%
 Helps to facilitate trade up to top end epilator at $199, providing a good, better, best
story.
MANN & NOBLE ALLOCATIONS
DECEMBER INVOICE, PAY END OF FEBRUARY
33
OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED
BREVILLE
Philips NT9145 Go styler $29.95- ALLOCATED IN DECEMBER
SHAVER SHOP PLU
007431
MODEL NUMBER
SUPPLIER
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
NT9145
Breville
NO
YES
$29.95
$29.95
DEAL COST PRICE INVOICE
RRP: $29.95
r
$xx
GREAT
VALUE
$9.91
AVERAGE UNITS PER STORE
$29.95
$245
35
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$17.31
63%
NO
NOT IN BOXING DAY
FLYER
3,091 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
GREAT MARGIN LINE




Strong margin at 63%
Small stock on average 35 units per store
New price point offer for Boxing Day
Stores can opt out to 0 should they wish.
Philips PT720 shaver – SAVE 60%- ALLOCATED IN DECEMBER
SHAVER SHOP PLU
008163
MODEL NUMBER
SUPPLIER
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
PT720
Breville
NO
YES
$179.95
$69.95
DEAL COST PRICE INVOICE
$38.11
AVERAGE UNITS PER STORE
RRP: $179.95
r
$69.95
$245
$xx
SAVE
60%
4
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$25.48
40%
YES
NOT IN BOXING DAY
FLYER
393 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
PERFECT ON-LINE DEAL
 Big Call to action to be promoted on-line over Boxing Day
 Small allocation of 4 units per store
BREVILLE ALLOCATIONS ON DECEMBER INVOICE- PAY END OF FEB
STORES CAN OPT IN/OUT AS NEEDED
34
OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED
BREVILLE
Philips SC9111 shaver SAVE 30%- ALLOCATED IN DECEMBER
SHAVER SHOP PLU
008049
MODEL NUMBER
SUPPLIER
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
SC9111
Breville
NO
YES
$399.95
$279
DEAL COST PRICE INVOICE
$161.82
AVERAGE UNITS PER STORE
RRP: $399.95
r
$279
$245
$xx
SAVE
30%
4
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$91.82
36%
NO
NOT IN BOXING DAY
FLYER
318 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
PERFECT ON-LINE DEAL
 Very small allocation for each store
 Product to target on-line activity
 Stores can opt out to 0 should they wish.
Philips Lumea SC2006/8-SAVE 30% ALLOCATED IN DECEMBER
007852
008190
SC2006/08
Breville
NO
YES
$899.95
$599.95
SHAVER SHOP PLU
MODEL NUMBER
SUPPLIER
EXCLUSIVE MODEL
STOCK ALLOCATED
RRP $ INC GST
ESTIMATED PROMO SELL
DEAL COST PRICE INVOICE
RRP: $899.95
$599.95
$245
r
$xx
SAVE
33%
$330.29
AVERAGE UNITS PER STORE
6
ESTIMATED PENNY PROFIT PER UNIT
ESTIMATED MARGIN %
PRODUCT CATALOGUED
$215.12
39%
YES
NOT IN BOXING DAY
FLYER
PERFECT ON-LINE DEAL
 Top seller when promoted on-line at a competitive price
 Last remaining stock of these two models
 Stores can opt out to 0 should they wish.
LAST AVAILABLE SUPPLY OF LUMEA
ALLOCATIONS ARE OPT IN/OUT
500 UNITS VIA
ALLOCATION ONLY
OPT IN/OUT
35
ORDERING INFORMATION SUMMARY – BOXING DAY
Allocations – December Invoice (BOXING DAY)
ETA Into Stores
National
Allocation
Stock payable
Can Stores
Amend QTY
Min
QTY
Is more
stock
available to
order
Remington CI97M5AU Curl Tong
W/C 30/11
1,400
End of Feb
Yes
4
No
Remington I-Light Pro
W/C 30/11
2,000
End of Feb
Yes
4
No
Remington Perfect Waves
W/C 30/11
1,400
End of Feb
Yes
4
No
Remington PR1271 Shaver
W/C 30/11
820
End of Feb
Yes
4
No
Remington S8600AU Straightener
W/C 30/11
1,500
End of Feb
Yes
4
No
Wahl 22PC Clipper Kit
W/C 30/11
5,000
End of Feb
Yes
0
No
Philips NT9145 Go Styler
W/C 30/11
3,091
End of Feb
Yes
6
No
Philips PT720 Shaver
W/C 30/11
393
End of Feb
Yes
4
No
Philips S9111 Shaver
W/C 30/11
318
End of Feb
Yes
0
No
Philips SC2006 Lumea
W/C 30/11
150
End of Feb
Yes
0
No
Philips SC2008 Lumea
W/C 30/11
350
End of Feb
Yes
0
No
Braun 760-4CC Shaver
W/C 14/12
1,500
End of Feb
Yes
0
No
Braun CT2-CC Shaver
W/C 14/12
1,812
End of Feb
Yes
0
No
Braun 3030 Shaver
W/C 14/12
1,794
End of Feb
Yes
3
No
Braun LS5160 Shaver
W/C 14/12
2,000
End of Feb
Yes
6
No
Braun 1170 Epilator
W/C 14/12
1,200
End of Feb
Yes
6
No
Braun 7951 Epilator
W/C 14/12
4,526
End of Feb
Yes
0
No
Product
Important: You can adjust down or delete the allocations as you like (nothing that you must have
minimum volumes on hand to support the catalogue activity). Please ensure that you have this
information emailed to Sam Obleshchuk at [email protected] by Midnight Thursday 3rd
December 2015.
36
Supplier Closure dates over Christmas
The below important dates should be referenced for stores who want to place an orders for stock
before or after Christmas.
Please note that with supplier closure dates over Christmas, it is possible that there will be backlogs
of stock. This will mean that delivery times will possibly be longer than normal.
37
Supplier Overview- Ordering
December Trading Terms:
Deliveries will commence from:
Order Process:
Extended Trading Terms, Payable End of February 2016
15th December 2015
Direct to Supplier from the 15th December 2015
December Trading Terms:
Deliveries will commence from:
Order Process:
Extended Trading Terms, Payable End of February 2016
1st December 2015
Direct to Supplier
December Trading Terms:
Deliveries will commence from:
Order Process:
Next Collated Order:
Standard, Payable End of January 2016
23rd November 2015
Direct to Supplier
February 2016
December Trading Terms:
Deliveries will commence from:
Order Process:
Next Collated Order:
Standard, Payable End of January 2016
23rd November 2015
Direct to Supplier
February 2016
December Trading Terms:
Deliveries will commence from:
Order Process:
5% & Extended Terms, Payable End of February 2016
25th November 2015
Direct to Supplier
38
Supplier Overview- Ordering
December Trading Terms:
Deliveries will commence from:
Order Process:
Next Collated Order:
Standard, Payable End of January 2016
23rd November 2015
Direct to Supplier
February 2016
December Trading Terms:
Deliveries will commence from:
Order Process:
Next Collated Order:
Standard, Payable End of January 2016
1st December 2015
Direct to Supplier
February 2016
December Trading Terms:
Deliveries will commence from:
Order Process:
Standard, Payable End of January 2016
1st December 2015
Direct to Supplier
December Trading Terms:
Deliveries will commence from:
Order Process:
Standard, Payable End of January 2016
1st December 2015
Direct to Supplier
39
Supplier Overview
December Trading Terms:
Deliveries will commence from:
Order Process:
Next Collated Order:
Standard, Payable End of January 2016
1st December 2015
Direct to Supplier
February 2016
December Trading Terms:
Deliveries will commence from:
Order Process:
Standard, Payable End of January 2016
1st December 2015
Direct to Supplier