faculty/staff - The College at Brockport
Transcription
faculty/staff - The College at Brockport
EXAMPLE ESUNY BROCKPORT INSTITUTIONAL REVIEW BOARD Human Participant Research Review Form Proposal # (# will be inserted by IRB) Please follow these steps to submit your application. 1) Use these two pages as the first pages of your application. 2) If a Category 1 review send just the original, if a Category 2 send the original and one copy, if a Category 3 review send the original and eight copies (if faculty member/graduate student); only three copies and an original if an undergraduate student. 3) Deliver or mail to IRB Administrator, Grants Development Office, 6th Floor Allen, SUNY Brockport, 350 New Campus Drive, Brockport, N.Y. 14420. (585) 395-2779, [email protected]; fax number is (585) 395-2006. Please type or neatly print. 1. Principal Investigator(s) name(s) __Priyamvadha Rangan__ Department __School of Business and Economics__ Phone Number __785-727-9847__ (where you can be reached during the day - so we can call with questions) E-mail address: [email protected]__ Local mailing address: __Please use Campus mail (117D Hartwell)__ 2. Second Investigator(s) name(s) __Janice Francis Super__ Department __Arthur J. Bauernfeind College of Business, Murray State University__ Phone Number __270-809-6213__ (where you can be reached during the day - so we can call with questions) E-mail address: [email protected]__ Local mailing address: __413A Business Building, Murray State University, 102 Curris Center, Murray, KY 42071. 2. Project Title: “Impact of Compensation Perception on Firm Evaluation” 3. College Status (for each investigator): Faculty/Staff __Priyamvadha Rangan, Janice Francis Super__ Undergraduate Student __N/A__ Graduate Student __N/A__ EXAMPLE 4. If the principal investigator is a student, list name, department, and local telephone number of faculty supervisor. Please note that the Faculty/Staff Supervisor must indicate knowledge and approval of this proposal by signing this form. Faculty /Staff Supervisor's name: __N/A__ Department and phone number: __N/A__ 5. Check appropriate category of research project (complete after reviewing guidelines): Category 1 (Exempt Review) ____; Category 2 (Expedited Review) __X__ Category 3 (Full Review) ______ 6. The Principal Investigator must sign this form. (If the P.I. is a student, their faculty/staff supervisor must also sign this form). I certify that: 1) the information provided for this project is accurate; 2) no other procedures will be used in this project; 3) any modifications in this project will be submitted for IRB approval prior to use; 4) I have successfully completed the required online IRB training program. _________________________________________________11/7/14_____ A. Signature of Principal Investigator Date _________________________________________________11/7/14_____ A. Signature of Second Investigator Date B. Faculty/Staff Supervisor: 1) I certify that this project is under my direct supervision and that I am responsible for insuring that all provisions of approval are complied with by the principal investigator. 2) I have successfully completed the required online IRB training program. 3) My signature indicates I have reviewed this proposal and agree it is in final form and ready to be submitted to the IRB. __N/A__ Signature of Faculty/Staff Supervisor 8/06 Date EXAMPLE 1) Project description: This research project is an investigation into the moderating effect of salesperson payment structure on the evaluation of the firm, and the willingness to engage in a future relationship with the firm. Customer service is an integral part of today’s society. Every time we drive through McDonalds, place an order for clothing, inquire about an account, or sit down in a restaurant to enjoy dinner, we interact with someone providing a service. Organizations spend much time and effort to structure the compensation packages of their employees. Some organizations rely heavily on a reward structure known as pay-forperformance (i.e., on a commission basis), while others lean more heavily on straight hourly or salary-based compensation packages (Gerhart & Rynes, 2003). The differences in motivational effects can be dramatic. Paying people based on their performance, whether in part or whole (i.e., by commission), can incentivize them to engage in competitive, self-promoting behaviors, while offering a similar amount in the form of a salary or hourly fee can often promote more of an egalitarian and cooperative tone within the organization (Guthrie, 2007). Since people intuitively react to their own payment structures, it seems natural to assume that these reactions might be projected onto others. We suggest that a consumer’s perception of a service provider’s compensation will influence the service provider’s evaluation. Specifically, consumers might perceive that the service provider is “hard selling” in his/her persuasion attempt (e.g., persuading consumer to buy a specific type of item), if they perceive that the provider stands to profit from selling a certain product. On the other hand, if the consumer knows that the service provider is paid the same amount of money regardless of the customer’s purchases or behavior then consumers might assume that the service provider’s recommendations are not selfcentered but focused on the customer’s actual needs. Furthermore, the nature of the service offered by the firm will moderate the customer’s evaluation of the salesperson and the firm. Research in services marketing has identified ways in which services can be categorized depending on the amount of pre-purchase knowledge consumers possess about the service, and the perceived risk associated with the transactions (Mitra, Reiss, & Capella, 1999). In some service situations, we are able to assess the quality of the service provided by the firm after that service has been rendered. An example would be getting a haircut or purchasing certain types of clothing. These transactions, known as “experience” transactions, would be classified as low to moderately risky with the consumer having a fair amount of product knowledge prior to the purchase. In contrast are the high-risk transactions, known as “credence” transactions, where the consumers again have little pre-purchase knowledge, and do not gain significant additional knowledge after completing the transaction for a considerable amount of time. It might be years before they are able to assess the quality of service they are receiving. Examples include the quality of a medical procedure or the quality of long-term financial advice. We suggest that a consumer who is planning to engage in a “credence” service interaction, will be significantly more influenced by information relating to the service provider’s pay structure compared to a customer who is planning to engage in “experience” service interaction. We will also examine whether any individual traits (e.g., personality, approach to life) will mediate these effects. This research will provide unique insights into consumer perceptions of service providers and service firms and help service managers strategize on payroll policy. EXAMPLE Research Method: The research will be conducted through an online survey (administered via Qualtrics). Three ads each have been created for fictitious “credence” and “experience” firms. The ads for each “credence” or “experience” firm differ ONLY in whether they highlight (a) commission compensation, (b) salary compensation, or (c) no compensation (control/neutral condition). Participants will complete some preliminary questions relating to individual differences, and then read one (of six) ads (refer appendix 1) for a service firm, and then complete the dependent measures (refer appendix 2). Upon completing the dependent measures, participants will be debriefed. There is no manipulation involved. No deception will be used. Data will be analyzed with standard statistical tests such as ANOVA, Regression etc. Results will be reported in aggregated form. 2) Number of participants and relevant characteristics: About 150 participants will be required (approximately 20-25 per condition) for the study. There are no specific study-related criteria for participant selection. All adults (18+ years of age) are eligible to participate. All results will be reported in aggregate form. 3) Selection process (how participants will be selected): Students have been recruited from classes in the School of Business and Economics to participate in research in return for course credit, as part of the Marketing Research Participation Program. Certain instructors have already been contacted and have provided consent for the students to be a part of a participant pool, and these participants will be given a voluntary opportunity to complete the online survey. Students who elect not to participate in research will be given an opportunity to voluntarily complete a 3-page report in lieu of research participation to obtain the same credit. 4) Status of Research Assistants (background/qualifications): There are no research assistants for this project. 5) Source of Funding: There is no funding for this project. 6) Start – Completion dates: The project will start late November 2014. 7) Attach copies of all questionnaires, testing instruments, or interview protocols, and any cover letters or instructions to participants: 1) Appendices 1A-1F: Stimuli for study – six ad layouts 2) Appendix 2: Survey 3) Appendix 3: Statement of Informed Consent 4) Appendix 4: Debriefing statement EXAMPLE 8) Attach a copy of your certificate of completion for the online training course. If you don’t have it, indicate that you completed it and records will be verified by the IRB Administrator: Certificates for both the Principle Investigator and the Second Investigator are attached to the email. 9) Anonymity/Confidentiality (how will you protect participants so they are not identified with their responses): No personal information (with the exception of gender) about the participants (age, address, School ID etc.) is being collected. Data will be downloaded from Qualtrics and stored in password protected files on the Principal Investigator’s computer. Following data download, the survey/data files will be deleted from Qualtrics. The two facets of personal information whose collection might be unavoidable might be (a) names that need to be reported to the instructor, and (b) IP addresses that are collected by default. As soon as the names are reported, the relevant columns will be deleted from the data files. Every effort will be made to prevent the connection of individual responses to personal information. 10) Consent Form: Please refer appendix 3. 11) N/A 12) N/A EXAMPLE APPENDIX 1A: Experience Service-Commission payment EXAMPLE APPENDIX 1B: Experience Service-Salary payment EXAMPLE APPENDIX 1C: Experience Service-Neutral (no pay information) EXAMPLE APPENDIX 1D: Credence Service-Commission payment EXAMPLE APPENDIX 1E: Credence Service-Salary payment EXAMPLE APPENDIX 1F: Credence Service-Neutral (no pay information) EXAMPLE APPENDIX 2: STUDY QUESTIONNAIRE <INSERT STATEMENT OF INFORMED CONSENT> (refer Appendix 3) Welcome to our study! You will be asked a respond to a few questions about yourself. You will then be shown a work-in-progress ad layout for a company (the brand name is fictitious, so as not to influence your opinion one way or the other). Please review the ad carefully, as after you read the ad, you will be asked to respond to a series of questions relating to that ad. The study will take about 20 minutes to complete. Please read each question carefully before providing your response. There are no correct or wrong responses. We value your honest opinion. If you are ready, please enter your name below, and proceed to the next page. Name: _________________ 1) Here are a number of characteristics that may or may not apply to you. For example, do you agree that you are someone who likes to spend time with others? Please click on a number next to each statement to indicate the extent to which you agree or disagree with that statement. (Radio buttons will be provided below the numbers on the online survey; Big Five Personality Inventory) ------------------------------------------------------------------------------------------------------------------------------Strongly Disagree…………Disagree…………Neutral………..…….Agree…………Strongly Agree 1 2 3 4 5 I see Myself as Someone Who: 1 Is talkative Tends to find fault with others Does a thorough job Is depressed, blue Is original, comes up with new ideas Is reserved Is helpful and unselfish with others Can be somewhat careless 2 3 4 5 EXAMPLE Is relaxed, handles stress well Is curious about many different things Is full of energy Starts quarrels with others Is a reliable worker Can be tense Is ingenious, a deep thinker Generates a lot of enthusiasm Has a forgiving nature Tends to be disorganized Worries a lot Has an active imagination Tends to be quiet. Is generally trusting Tends to be lazy Is emotionally stable, not easily upset Is inventive Has an assertive personality Can be cold and aloof Perseveres until the task is finished Can be moody Values artistic, aesthetic experiences Is sometimes shy, inhibited Is considerate and kind to almost everyone Does things efficiently Remains calm in tense situations Prefers work that is routine Is outgoing, sociable Is sometimes rude to others Makes plans and follows through with them Gets nervous easily Likes to reflect, play with ideas Has few artistic interests EXAMPLE Like to cooperate with others Prefers work that is routine Is easily distracted Is sophisticated in art, music, or literature 2) Please tell us how much you agree or disagree with the following statements Please select the appropriate number for each statement. (Radio buttons will be provided below the numbers on the online survey; Approach to life) a) If I think something unpleasant is going to happen I usually get pretty "worked up." 1 2 3 4 Strongly agree Strongly disagree b) I worry about making mistakes. 1 2 3 4 Strongly agree Strongly disagree c) Criticism or scolding hurts me quite a bit. 1 2 3 4 Strongly agree Strongly disagree d) I feel pretty worried or upset when I think or know somebody is angry at me. 1 2 3 4 Strongly agree Strongly disagree e) Even if something bad is about to happen to me, I rarely experience fear or nervousness. 1 2 3 4 Strongly agree Strongly disagree f) I feel worried when I think I have done poorly at something. 1 2 3 4 Strongly agree Strongly disagree g) I have very few fears compared to my friends. 1 2 3 4 Strongly agree Strongly disagree h) When I get something I want, I feel excited and energized. 1 2 3 4 Strongly agree Strongly disagree i) When I'm doing well at something, I love to keep at it. 1 2 3 4 Strongly agree Strongly disagree j) When good things happen to me, it affects me strongly. 1 2 3 4 Strongly agree Strongly disagree k) It would excite me to win a contest. 1 2 3 4 Strongly agree Strongly disagree l) When I see an opportunity for something I like, I get excited right away. EXAMPLE 1 2 3 4 Strongly agree Strongly disagree m) When I want something, I usually go all-out to get it. 1 2 3 4 Strongly agree Strongly disagree n) I go out of my way to get things I want. 1 2 3 4 Strongly agree Strongly disagree o) If I see a chance to get something I want, I move on it right away. 1 2 3 4 Strongly agree Strongly disagree p) When I go after something I use a "no holds barred" approach. 1 2 3 4 Strongly agree Strongly disagree q) I will often do things for no other reason than that they might be fun. 1 2 3 4 Strongly agree Strongly disagree r) I crave excitement and new sensations. 1 2 3 4 Strongly agree Strongly disagree s) I'm always willing to try something new if I think it will be fun. 1 2 3 4 Strongly agree Strongly disagree t) I often act on the spur of the moment. 1 2 3 4 Strongly agree Strongly disagree 3) Please select a number next to each statement to indicate the extent to which you agree or disagree with that statement. (Radio buttons will be provided below the numbers on the online survey; Risk Aversion): --------------------------------------------------------------------------------------------------- -----------------------------Strongly Disagree….Disagree….Neutral….Agree….Strongly Agree 1 2 3 4 5 a) I am not willing to take risks when choosing a job or a company to work for. b) I prefer a low risk/high security job with a steady salary over a job that offers high risks and rewards. c) I prefer to remain on a job that has problems that I know about rather than take the risks of work at a new job that has unknown problems even if the job offers greater rewards. d) I view risk on a job as a situation to be avoided at all costs. e) I always play it safe, even if it means occasionally losing out on a good opportunity. EXAMPLE f) I am a cautious person who generally avoids risks. Now, please take a look at the ad below. As we told you earlier, the ad is a work-inprogress layout for a company, and we have provided fictitious brand names, so as to obtain your true opinions. Please review the ad and then answer the rest of the questions on this survey which all relate to the ad. <INSERT AD> (refer Appendices 1A-1F) 4) I think the advertisement is….. (Radio buttons will be provided below the numbers on the online survey; Attitude toward the advertisement): 1 2 3 4 5 6 7 ___ ___ ___ ___ ___ ____ ____ Good b. Unfavorable ___ ___ ___ ___ ___ ____ ____ Favorable c. Negative ___ ___ ___ ___ ___ ____ ____ Positive d. Unattractive ___ ___ ___ ___ ___ ____ ____ Attractive e. Not likable ___ ___ ___ ___ ___ ____ ____ Likable e. Not effective ___ ___ ___ ___ ___ ____ ____ Effective a. Bad 5) I think the brand/firm is….. (Radio buttons will be provided below the numbers on the online survey; Attitude toward the brand/firm): 1 2 3 4 5 6 7 a. Bad ___ ___ ___ ___ ___ ____ ____ Good b. Negative ___ ___ ___ ___ ___ ____ ____ Positive c. Unfavorable ___ ___ ___ ___ ___ ____ ____ Favorable EXAMPLE 6) Please circle the appropriate number in response to the following statements about the brand (Radio buttons will be provided below the numbers on the online survey; Purchase intention): Definitely “Yes” Definitely “No” I will consider going with this company. 1 2 3 4 5 6 7 I will check on this company in the future. 1 2 3 4 5 6 7 I will visit this company if I see an ad from them. 1 2 3 4 5 6 7 I will choose this company over my current company. 2 3 4 5 6 7 1 7) In this section we want to know your thoughts about the ad that you just saw. Please respond by circling the appropriate number. (Radio buttons will be provided below the numbers on the online survey; Manipulation check): a) How easy or difficult was it to understand the ad? 1 2 3 4 Very Somewhat Neutral Somewhat Difficult Difficult Easy 5 Very Easy b) The employees in the ad get paid by the hour on a straight salary or a flat fee. 1 2 3 4 5 Strongly Somewhat Neutral Somewhat Strongly Disagree Disagree Agree Agree c) The employees in the ad get paid on a commission of sales. 1 2 3 4 Strongly Somewhat Neutral Somewhat Disagree Disagree Agree 5 Strongly Agree c) There is no information in the ad about how the employees get paid. 1 2 3 4 5 Strongly Somewhat Neutral Somewhat Strongly Disagree Disagree Agree Agree 8) <INSERT DEBRIEFING STATEMENT> (refer Appendix 4) EXAMPLE APPENDIX 3: STATEMENT OF INFORMED CONSENT This research study is being conducted by researchers at the School of Business and Economics, at the College of Brockport, SUNY. The purpose of this academic research project is to examine how people evaluate service firms and the information relating to service providers. In order to participate in this study, your informed consent is required. You are being asked to make a decision on whether or not to participate in the project. If you want to participate in the project, and agree with the statements below, your completion of the survey signifies your consent. You may change your mind at any time and leave the study without penalty, even after the study has begun. Your feedback will help provide a better understanding of how information about a service firm is evaluated by consumers. The outcome of this research is expected to help managers at service firms better communicate with consumers. This project has been approved by the SUNY College at Brockport's Institutional Review Board. Approval of this project only signifies that the procedures adequately protect the rights and welfare of the participants. Please note that absolute confidentiality cannot be guaranteed due to the limited protections of Internet access. I understand that: 1. My participation is voluntary and I have the right to refuse to answer any questions. 2. My confidentiality is protected. My name will not be linked to the survey. There will be no way to connect me to my electronic submission. If any publication results from this research, I will not be identified by name. 3. There will be no anticipated personal benefits because of my participation in this project. There is a minor risk in the time that it takes to complete the survey. Should I need to speak with someone, I may contact the counseling center on campus at (585) 395-2207. 4. My participation involves reading an electronic survey and answering questions. It is estimated that it will take approximately 15 minutes to complete the survey. 5. Approximately 150 people will take part in this study. The results will be reported in aggregate form only. Data will be kept on a password protected computer and will be erased when the research has been completed. I am 18 years of age or older. I have read and understand the above statements. All my questions about my participation in this study have been answered to my satisfaction. I agree to participate in the study realizing I may withdraw without penalty at any time during the survey process. Submitting the survey indicates my consent to participate. If you have any questions you may contact the Principal Investigator, Dr. Priyamvadha Rangan, School of Business and Economics, College of Brockport, 585-395-5572, [email protected]. EXAMPLE APPENDIX 4: DEBRIEFING STATEMENT Have you finished filling out the questionnaire? Thanks for doing that. Let me tell you a little more about what we are doing. Actually, we are testing if people evaluate services differently depending on whether the service provider is being paid by sales commission or a monthly salary. We did not expressly tell you about the manipulation beforehand, as this information has been shown to impact the responses of the participants. If the theory works as expected, people will evaluate certain services differently if the employees are paid by the hourly rate. Thank you for participating in this study. Please do not discuss the details of this study for the next three weeks with any of your class-mates or friends who attend classes at the School of Business and Economics as it might compromise our study. Do you have any questions? Is it clear why we did what we did? If not, please contact [email protected]. Once again, we thank you for participating in this study. You now know the purpose of the study and the manipulations conducted. Would you like to withdraw from this study? YES NO (If a participant says YES, put the responses in a different pile and destroy them.)