Media Kit - Avani Media

Transcription

Positionning
Editorial Focus Audiences Subscribers Readership Advertising Examples CGV

Each year :

15 annual studies

10 conferences

250 training seminars
More than 1000 companies as customers
 Leading online publisher :
7 brand names, more than 16 millions unique visitors each month.
Positionning
Studies
We are conducting events & studies focused entirely on ebusiness issues, Internet/Intranet pratices, technological trends,
market moves, business applications and industry specific.
ebusiness
Banking/Insurance
Internet advertising Marketing
E-Tourism
Mobility…
Séminars
 Market research and analysis :
ebusiness
Banking/Insurance
Internet advertising Marketing
E-Tourism …
250 training courses
Search
Ergonomy
Web 2.0
Advertising
e-business
HR
Management
Information Systems…
Audits
2 main activities
Conferences
Market Research and Analysis
Analysis / Audit
B2C publications
 Benchmark Group
B2B publications
CCMBenchmark Group | Key Figures
Media Internet
CCMBenchmark Group | #5 Audience Ranking
 Our staff :
150 employees, 100 on editorial team
The really first editorial team on the French Internet Market
 Editorial Requirement :
Our commitment : deliver high quality and exclusive information to
our readers
 Audience :
21,1 M unique visitors
50,7% of reach
 Advertising success :
666 customers out of 3 000 on the French market and more than 1
200 campaigns in 2009
Positionning
CCMBenchmark Group | Websites
#1 Editorial Portal
17,3 million UV
2.3 M d’abonnés
#2 Women Website
7 million UV
2 million subscribers
L’Internaute’s Social Network
13.5 million registrated members
The unique meeting ground for executives
2.5 million UV
255 000 subscribers
Positionning
CCMBenchmark Group | Websites
#1 French and European IT Website
11,3 million UV*
#1 Website for Finance and Law
4,6 million UV*
#2 Health Website
2,4 million UV*
Positionning
Le Journal du Net | Positionning
1 Brand name
TDM
(Technical decision makers)
BDM
(business decision makers)
2 main editorial focus
2 prior targets
IT Management
Technical and Dev.
(JDN e- Business)
Internet Business
IT Solutions
Brand Strategy,
CRM, marketing, advertising,
e-business,
e Tourism,
Telecom and Internet
Providers
Infrastructures
CIO
Networks and systems
Security
Developement
ERP
Telecom - Mobility
IT Department
Decision Makers
CEO
Sales
Management
Economy
Marketing /
Communication
Management
Entreprise
Employment
Training
Companies
Analysis and trends
Finance
Stock Echange
RH
Finance
Positionning
Le Journal du Net | Positionning and Executive summary
 Le Journal du Net
The single information hub for
executives
The only online publication focused
on IT/Internet and Business,
Management and Economy
The best editorial coverage in
France for IT and Business decision
makers
The most important portfolio of
subscribers
The # 1 website for IT advertisers in
France

Positionning
Le Journal du Net | Audience
Audience (imps) : 30 687 000 imps
Unique visitors : 2 335 000 [unique]
(JDN e- Business)
 11 342 000 imps (NNR dec 10)
 1 919 000 [unique] (NNR dec 10)
 155 000 daily subscribers JDN e-business
 110 000 daily subscribers JDN Solutions
Source Médiamétrie//NetRatings December 2010
 13 318 000 pap (NNR dec 10)
 942 000 [unique] (NNR dec 10)
 255 000 weekly subscribers
Positionning
Benchmarking | Readership
Positionning
Production Editoriale | Benchmarking
38
JDN + Solutions
150
ZDNet
Editorial Benchmarking study
JAN 2008
Lastest news, top stories (blogs excluded)
and inside today, reports
Analysis of content ‘Professional’. Content
‘Consumer’ is excluded
Websites : JDN + JDN Solutions ; 01Net,
ZDNet, VNUNet
130
10
Actualités
01 Net + 01 Net
entreprises
112
0
50
100
JDN ebiz
150
200
81%
19%
JDN Sol
Magazine
20
29%
71%
Actualités
01 Net + 01 Net
entreprises
72%
Zdnet
78%
0%
Positionning
20%
40%
Magazine
28%
22%
60%
80%
100%
Production Editoriale | Benchmarking
01 Net
entreprises
Zdnet
8 3 8 3 8
6
16
40
24
JDN Solutions
10
0
4 6 23
17
4
11
20
40
Intranet-Extranet
Systèmes-Réseaux
Référencement
Dev
Positionning
24
7
17
4
60
DSI
Sécurité
Emploi, RH
Acteurs
1 6
Zdnet
3
100
15
16
9
JDN e-biz
21
80
01net
5
9
0
16
16
20
6
20
40
13
5
60
18
80
Marques Sites
CRM - Marketing
Pub
Commerce
Mobile
Tourisme
e-PME
Télécoms / FAI
Le Net
100
B2C (consumers) B2B (Entreprise)
Benchmarking | IT online Publications
B2B
B2C
4M
Positionning
8M
12M
16M
IPSOS Profiling survey is a comparative study of more
than 200 major French websites. The field research has
been carried out between September 9th and
November, 24th. 31,909 Internet users have been
interviewed (15 years old and more).
Positionning
Audience | Working population
Journal du Net is one of the top sites for the proportion of working people…
More than 2 out of 3 readers take part of the active life
Positionning
Audience | Unemployed population
…and the smallest percentage of unemployed people : less than 1 out of 3 readers
against 42% for lefigaro.fr and 41% for 01net.com.
Positionning
Audience | AB +
A leading position on AB +…
Positionning
Audience | Average Age
…and a readership mostly aged between 25 and 49. 37 years old on average.
Positionning
Audience | Households income
A readership with high incomes…
Positionning
Audience | Education level
and upper education
Positionning
Audience | Executives
C-Level Executives
C-Level Executives
The most accurate French magazine to reach decision-makers
Positionning
Audience | Company Size
The best way to communicate on companies…
Positionning
Audience | Departments
An interesting percentage of managers…
Positionning
A wide readership among Marketing and Communication departments
Positionning
… and a leading position within IT departments…
Positionning
An accurate way to reach administrative and financial managers.
Positionning
A high percentage of CTO readers…
Positionning
Audience | Decision Making Area
…and office automation buyers
Positionning
Journal du Net’s readers are the ones who decide for business travels…
Positionning
… and for communication agencies
Positionning
… a readership interested in Human Ressources issues…
Positionning
JDN Solutions, the best French website to reach Telecommunication decisionmakers…
Positionning
… JDN Solutions is also well-represented among training decision-makers.
Positionning
Journal du net, is the best to reach marketing and communication managers…
Positionning
3 marques Média
au service de la performance marketing
#1 media Group in France
21.1 million UV/month
Positionning
Communication Strategies
What strategies are needed to bring out and place a brand on
the Media Internet ?
the event
with Home Page and newsletters takeovers
To Amaze
with Footer Expand, Overlays, Corners… All in compliance
with the standards of the intrusiveness
ToThink « Half page »
with 336*500 or 300*600 or 206*360 ad formats
How to make the most of editorial affinity, to exceed the
advertising promise and developp an high added value
approach ?
To Make
To Target the contents that are the most in affinity per website,
section, sub section…
To be the unique sponsor of special reports
To anticipate editorial events, peaks traffic audience according
to the targets
To create specific content in order to deliver an educational
message : custom publishing
How to make the advertising communication enter in a new
dimension, richer, with exchanges and interaction in
developping dialogue between brands and consumers ?
To Maximize performance does not mean necessarily a
quantitative goal?
To call upon the contribution of readers by products testing,
submiting testimonies, photos, vidéos…
To provide additional relevant information on the products and
brands, dedicated space, interactive guides, advertorials… To
To incite curiosity of readers trough advertorials, slideshows,
commercial dedicated spaces
Benchmark Performance offers: Solutions 3D (targeting on
social, demographic criteria, hobbies and surf behavior),
volume purchase, ROI purchase. Our performance offers are
competitive, efficient and qualitative.
Valuing measure of efficiency does not begin and stop at
RTC. Benchmark provides tools to measure and optimise a
global advertising approach on the Internet. Insight Studies,
Post Test, Benchmark Editorial et contextuel. Studies of
agreement and appreciation
Positionning
To Perform
Benchmark Média – Benchmark Performance
Benchmark Média


Branding Top Right Hand Column Position
MPU, Half Page, standard IAB, Takeover, Special
Opertaions, custom publishing
Editorial Targeting
Exclusive Sponsors
3D Targeting Solutions


Premium ad
formats
Benchmark Performance

ROI ad formats
Performance access/ middle Right Hand Column Position
MPU, Text links, text newsletter sponsorships
ROS (low cost cpm)

Positionning
3D Solutions (targeting)
Performance offer (cpc)
CCMBenchmark Advertising – Perception Study
Source : Benchmark Group Enquête en ligne auprès de 1192 internautes menée en novembre 2009
82 % of internautes think there is to much advertising on
Internet
According to a Comscore Study, 84% of the
internautes never click on advertising
63 % think advertising on Internet is not original and creative
enough
57% think advertising is often agressive
67% think advertising is useful
33% feel like watching advertising
24% think advertising is often original and funny
19% think advertising is original because it meets their
expectancies
39 % would like to give their views on the creative choices of
To conclude, the
internautes reject
intrusiveness, excessive
advertising, the one not
targeted on their
expectations and needs
but they appreciate it
when it is useful,
qualitative, demontrative,
esthetic, when it creates a
dialogue with their favorite
brand.
advertising of their favorite brands
Positionning
Communication Solutions
 Newsletters
The standard formats
Fostering creativity
 300 x 250 ; 250 x 250 ; 120 x 600
 Magazine Format 260X360 - Half Page 336 x 500
 Expand Formats and Overlays
 Home Page exclusive Takeover
The event operations
Exclusive Takeovers
 Newsletter exclusive Takeover
 Channel exclusive Takeover
 Corners
 Sponsorships
 White Papers
Leads Generation
Programs
 Webinars
 Webcast
 Advertorials
Special Operations
Custom Publishing
 Mini web sites / Dedicated Space
 Interactive Guides
 Vidéo Advertorials
 Diaporama advertorials
 3D Targeting Solutions
Targeting Solutions
Services , audit, trafic
Positionning
 Advertising Post tests
 On- line Inquiries
 The rankings of favorite Internet advertisings of our readers
Advertising | Newsletters
 Format Aim
Text or picture, newsletter sponsorship
is a solution to high performance.
Newsletters are the first point of
contact with orr audience. It also
enables to rhythm smartly a media plan
on the site.
 Technical Specifications
Premium Sponsorship :
- Size 300x250 or 260x360
- Weight max : 25 ko
- GIF or Jpeg
- 2 loops max
Text Sponsorship :
- 250 characters
- Logo : 90x30 px
- Simple Text
 Rates
Depending on budget and plan.
From 1 650€ to 8 000€ net net.
Impact / Visibility :
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Reject of internautes:
Positionning
Advertising | MPU Formats
 Format aim
Our Guarantee: one format per screen,
any language accepted.
Yorr Interest : favor creativity to
differentiate yourself.
MPU Square :
- Size 250x250
- Picture or Ad Tag
- 2 loops max accepted
MPU Rectangle :
- Size 300x250
- Picture or Ad Tag
- 2 loops max accepted
 Rates
Depending on budget, plan and period
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising|Advertorial

Format Aim
Perfectly integrated into the editorial
world of JDN, advertorials can also be a
good way to communicate.

Technical Specifications
250 characters (space and link incluofd)
+ logo
 Rates
Page publi dossier
intégrée sur le JDN or
site client selon
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Sky Formats
Exemples en ligne

Format Aim
Our Guarantee: one format per screen,
any language accepted.
Yorr Interest : favor creativity to
differentiate yourself.
Size 120x600 or 160x600
Weight max : 30 ko
- Picture or Ad Tag
- 2Loops max accepted
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Half Page Formats
 Format Aim
One exclusive format with high
impact, opportunity to use rich
media.
Size 336x500 , possibility of 300x600
Weight max : 50 ko
- Picture or Ad Tag
- 2 Loops max accepted
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
 Format Aim
One exclusive format with high impact,
opportunity to use rich media.
Size 336x500 , possibilité of 300x600
Weight max : 50 ko
- Picture or Ad Tag
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
 Format Aim
One exclusive format with high impact,
opportunity to use rich media.
Size 336x500 , possibilité of 300x600
Weight max : 50 ko
- Picture or Ad Tag
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Expand
 Format Aim
Formats with much impact that enables
multiple possibilities: interactivity, rich
media ...
Expand :
- Size 300x250 >> 600x250
or 250x250 >> 500x250
- weight : max 60 Ko
-no automatic opening
- Picture or Ad Tag
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Overlays
 Format Aim
Formats with much impact that enables
multiple possibilities: interactivity, rich
media ...
Flash Transparent :
- Size 400x300 maximum
- no redirect autorised
- button closed compulsory
- animation time : 5 seconds max
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Takeover
Exclusive Skinnings
 Format Aim
Maximize visibility and performance
through an event-driven campaign
: home page, channels or
newsletters takeovers…
Home page Skinning:
- Format header : 728x90 GIF static
- Format MPU : 250x250 or 300x250
- GIF or Jpeg
- Skinning carried out by our care on the
basis of creation provided in header
Newsletters Skinnings:
- Text 300 charact. + logo or format Picture
(250x250 or 260x360)
-GIF or Jpeg
Takeover carried out by our care on
the basis of creation provided in header
-
 Rates
Depending on budget and plan, from 2 000€
to 15 000€ net net.
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Exclusive Skinnings
 Format Aim
Home page Skinning:
- Format MPU : 250x250 or 300x250
- GIF or Jpeg
(250x250 or 260x360)
-GIF or Jpeg
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Exclusive Skinnings
 Format Aim
Home page Skinning:
- Format MPU : 250x250 or 300x250
- GIF or Jpeg
(250x250 or 260x360)
-GIF or Jpeg
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Corners Operations

Exclusive Skinnings
Format Aim
A format differentiating which arouses
the curiosity of the reader
Size 750x500 max (100max X 100max for
the corner part)
- Flash
-
Animation that begins with a wedge in
the upper left, which takes place after
clicking and closes with a close button
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Corners Operations

Exclusive Skinnings
Format Aim
A different format that arouses
curiosity of the internaute.

Size 750x500 max
: 40 ko
- Flash
-
-Weight max
- Animation that begins with a "corner" in
the upper left, which after clicking open
itself and closes with a close Botton
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | Channel Sponsoring

Exclusive Skinnings
Format Aim
The opportunity to partner closely with
content. The guarantee of a maximum
editorial affinity .

Logo 90 x30
Weight max : 10 ko
- GIF or Jpeg
- Picture or Ad Tag
-
 Rates
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Advertising | White Papers
Lead Generation
Programs
White Papers :
Added Value and lead generation
Specialist Documents, White Papers
enable you to communicate in a
different and informative way and
consequently to give value to your
advertising presence.
Second benefit, for each white paper
downloaded, you get back qualified
leads.
Benchmark Group Adverstising offers :
Hosting on a dedicated space of our
website
Promotion thanks to display and
newsletter sponsorships
Possible execution and wrting of your
white papers by our specialists team
Support of
internautes :
Performance
Clicks Rate :
Intrusion/
Positionning
Lead Generation
Advertising | White Papers
Programs
 Promotion :
 Qualification :
MPU, Newsletters Sponsorships
Filling form before dowloading
Positionning
 White Paper :
Can be dowloaded in pdf. Possibilites to be
executed by Benchmark Group, and then printed.
Lead Generation
Advertising | Webcasts

Programs
Hypothesis 1 = Pack Access
Promotional package with commitment on enrollment, hosting and
management by Benchmark

Hypothesis 2 = Pack Premium
Hypothesis 1 + realization of the Webcast by the custom
publishing department of Benchmark Group
- Readers of the Journal of the Net Inquiry to learn about Webcasts
topics they would like to see achieve
- Realization of the Webcast chosen by the customer by
Benchmark Group
- Promotion of the Webcast on Le Journal du Net
- Option: Carrying out a « best of » of the best moments of the
Webcast
Positionning
Advertising | Publi / Mini-sites
 Promotion
 Mini WebSite
Publishing Integration
Special Operations
Custom Publishing
 Mini website
 Site Announceur
Dispositif of promotion
publicitaire du Mini site
Operations of publishing integration
are real added value for the reader.
The announcer goes beyond
traditional advertising and gives added
value to its strong marketing message.
Display
The possibilities are wide : customer
case, white papers, public speaking
expert, integrated video, evangelism
on new services or new products,
such devices are developing a new
communication territory demonstrated
by example.
The model is made close to our own
editorial environments so that the
reader finds his reading and
navigation keys.
It is graphically customized according
to the wishes of the announceur (color
code, the presence of the logo).
It is clearly identified by the words
"publicinformation"
Newsletters Sponsorships
Channels Sponsorships
Positionning
Contacts
Pour en savoir plus
Le site de Benchmark Media : Cliquer ici
Exemples en ligne : Cliquer ici
Tarifs, CGV et Specs Techniques : Cliquer ici
Positionning

Media Kit - Avani Media

Transcription

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