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INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
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List of Tables & Charts 3
Study Overview 4
Sample Text, Table
& Chart 5
Sample Profile, Table &
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Order Form & Corporate
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Custom Research,
Related Studies, 8
Agricultural Equipment in China
Industry Study with Forecasts for 2015 & 2020
Study #2880 | March 2012 | $5400 | 205 pages
The Freedonia Group
767 Beta Drive
www.freedoniagroup.com
Cleveland, OH • 44143-2326 • USA
Toll Free US Tel: 800.927.5900 or +1 440.684.9600
Fax: +1 440.646.0484
E-mail: [email protected]
Study #2880
March 2012
$5400
205 Pages
Agricultural Equipment in China
Industry Study with Forecasts for 2015 & 2020
Table of Contents
Executive Summary
Market EnvironmenT
General..............................................4
Economic Overview...............................5
Recent Economic Performance.............6
Economic Outlook.............................8
Demographic Overview........................ 11
Population..................................... 11
Rural Population............................. 14
Currency Exchange Rates..................... 16
Industrialization/Manufacturing Trends 18
Arable Land Outlook........................... 21
Agricultural Land Usage...................... 25
Labor Force Productivity in Agriculture.. 26
Agriculture Sector Outlook................... 29
Agricultural Output.......................... 31
Agricultural Value Added.................. 33
The Twelfth Five Year Plan................... 35
Foreign Trade.................................... 40
OVERVIEW
Supply & Demand............................... 38
Pricing Trends................................... 40
Policies, Regulation & Standards.......... 42
Agricultural Machinery Co-Operatives.... 47
Product Development & Technology...... 48
International Environment................... 50
World Outlook................................. 51
Foreign Trade................................. 52
PRODUCTS
General............................................ 55
Farm Tractors.................................... 58
Small Farm Tractors......................... 61
Large Farm Tractors......................... 64
Harvesting Machinery......................... 66
Combine Harvesters......................... 69
Other Harvesting Machinery.............. 71
Plowing & Cultivating Machinery.......... 73
Plowing Machinery.......................... 75
Cultivating Machinery...................... 77
Planting & Fertilizing Machinery........... 79
Planting Machinery.......................... 81
Fertilizing Machinery....................... 83
Other Agricultural Equipment............... 85
Seed Processing Machines................ 86
Irrigation Equipment....................... 88
Haying Machinery............................ 89
Sprayers........................................ 91
All Other........................................ 92
Parts & Attachments........................... 93
REGIONAL TRENDS
General............................................ 95
Regional Demographic/Economic Trends97
Population Patterns......................... 98
Economic Outlook........................... 99
Regional Manufacturing Value
Added Outlook............................... 100
Regional Agricultural Outlook............. 102
Regional Sown Land......................... 104
Regional Agricultural
Equipment Demand........................ 106
Central-North............................... 108
Overview................................... 108
Agricultural Equipment Demand.... 110
Northeast.................................... 112
Overview................................... 112
Agricultural Equipment Demand.... 115
Central-East................................. 116
Overview................................... 116
Agricultural Equipment Demand.... 118
Central-South............................... 120
Overview................................... 120
Agricultural Equipment Demand.... 122
Southwest.................................... 124
Overview................................... 124
Agricultural Equipment Demand.... 126
Northwest.................................... 128
Overview................................... 128
Agricultural Equipment Demand.... 130
INDUSTRY STRUCTURE
General.......................................... 133
Industry Composition....................... 134
Market Share................................... 137
Product Development & Manufacturing139
Marketing & Distribution................... 140
Financial Issues & Requirements......... 142
Mergers & Acquisitions...................... 144
Cooperative Agreements.................... 144
Foreign Participation in
the Chinese Market......................... 146
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Page Legal & Regulatory Issues.............. 147
Joint Ventures.............................. 149
Wholly Owned Foreign Enterprises.... 151
Representative Offices................... 152
Company Profiles
Anhui Changjiang Agricultural
Machinery..................................... 154
Changfa Group................................. 155
Changzhou Dongfeng Agricultural
Machinery Group.............................. 157
China National Machinery Industry...... 158
Chinese Academy of Agricultural
Mechanization Sciences.................. 161
Chishan Group................................. 163
Chongqing Hesheng Industry............. 164
Deere & Company............................. 166
Fiat Industrial................................. 168
Foton Lovol International
Heavy Industries............................ 170
Guangxi Qinzhou Lishun Machinery..... 172
Jiangsu Jianghuai Engine.................. 173
Jiangsu Lianyungang Huaxuan
Machinery..................................... 174
Kubota Corporation.......................... 176
Liuzhou Wuling Motors...................... 177
Luoyang Sida Agricultural Machinery... 179
Mahindra Yueda Yancheng Tractor....... 180
Nantong FLW Agricultural Equipment... 182
Nonghaha Group.............................. 183
Shandong Changlin Machinery............ 184
Shandong Dafeng Machinery.............. 186
Shandong Huaxing Group.................. 187
Shandong Jinyi Machinery
Manufacture.................................. 188
Shandong Juming Group................... 189
Shandong Shifeng Group................... 190
Shandong Wuzheng Group................. 192
Shijiazhuang Agricultural Machinery.... 194
Tong Yang Moolsan........................... 195
WORLD Group.................................. 197
Xi’an Yaao Agricultural Machinery....... 199
Yanmar Company.............................. 200
Zhejiang Sanlian Combine
Manufacturing............................... 202
Zhejiang Sifang Group....................... 203
Zhengzhou Sanzhong
Harvesting Industrial...................... 205
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Study #2880
March 2012
$5400
205 Pages
Agricultural Equipment in China
Industry Study with Forecasts for 2015 & 2020
List of Tables
Executive Summary
1 Summary Table...............................3
Market EnvironmenT
1 Gross Domestic Product of China..... 11
2 Population of China...................... 13
3 Rural Population in
China by Region........................ 15
4 Chinese Currency Exchange
Rates, 2000-2010...................... 17
5 Manufacturing Value
Added in China......................... 21
6 Arable Land Trends in
China, 2000-2010...................... 24
7 Agricultural Land Usage by Crop..... 26
8 Labor Force Productivity in
Agriculture in China................... 29
9 Selected Agricultural Product
Output in China........................ 33
10 Agricultural Value Added in China... 35
OVERVIEW
1 Agricultural Equipment Supply
& Demand in China.................... 40
2 Selected Agricultural Equipment
Pricing in China........................ 42
3 World Agricultural Equipment
Demand by Region..................... 52
4 Chinese Foreign Trade in
Agricultural Equipment............... 54
PRODUCTS
1 Agricultural Equipment Demand
in China by Type....................... 57
2 Farm Tractor Demand in China........ 61
3 Small Farm Tractor Supply
& Demand in China.................... 64
4 Large Farm Tractor Supply
& Demand in China.................... 66
5 Harvesting Machinery
Demand in China....................... 68
6 Combine Harvester Supply
& Demand in China.................... 71
7 Other Harvesting Machinery Supply
& Demand in China.................... 73
8 Plowing & Cultivating Machinery
Demand in China....................... 75
9 Plowing Machinery Supply
& Demand in China.................... 77
10 Cultivating Machinery Supply
& Demand in China.................... 79
11 Planting & Fertilizing Machinery
Demand in China....................... 81
12 Planting Machinery Supply
& Demand in China.................... 83
13 Fertilizing Machinery Supply
& Demand in China.................... 84
14 Other Agricultural Equipment
Demand in China....................... 86
15 Seed Processing Machinery Supply
& Demand in China.................... 87
16 Irrigation Equipment Supply
& Demand in China.................... 89
17 Haying Machine Supply
& Demand in China.................... 90
18 Sprayer Supply & Demand in China.. 91
19 All Other Agricultural Machinery
Supply & Demand in China.......... 92
20 Agricultural Equipment Parts
& Attachments Supply &
Demand in China....................... 94
REGIONAL TRENDS
1 Population of China by Region....... 99
2 Gross Domestic Product
of China by Region.................. 100
3 Manufacturing Value Added
in China by Region.................. 102
4 Agricultural Value Added
in China by Region.................. 104
5 Gross Sown Area in
China by Region...................... 105
6 Agricultural Equipment Demand
in China by Region.................. 107
7 Central-North Region of China:
Agricultural Equipment Demand112
8 Northeast Region of China:
Agricultural Equipment Demand116
9 Central-East Region of China:
Agricultural Equipment Demand120
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Page 10 Central-South Region of China:
Agricultural Equipment Demand124
11 Southwest Region of China:
Agricultural Equipment Demand128
12 Northwest Region of China:
Agricultural Equipment Demand132
INDUSTRY STRUCTURE
1 Revenue Data: Selected Agricultural
Equipment Companies, 2010..... 136
2 Selected Cooperative Agreements.. 146
List of Charts
MARKET ENVIRONMENT
1 Population of China
by Age, 2000-2020.................... 14
2 Chinese Currency Exchange
Rates, 2000-2010...................... 18
PRODUCTS
1 Agricultural Equipment Demand
in China by Type, 2010............... 58
REGIONAL TRENDS
1 Agricultural Equipment Demand
in China by Region, 2010......... 108
2 Central-North Region of China...... 110
3 Northeast Region of China........... 114
4 Central-East Region of China........ 118
5 Central-South Region of China...... 122
6 Southwest Region of China.......... 126
7 Northwest Region of China.......... 130
INDUSTRY STRUCTURE
1 Agricultural Equipment
Market Share in China
by Company, 2010................... 137
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Study #2880
March 2012
$5400
205 Pages
Agricultural Equipment in China
Industry Study with Forecasts for 2015 & 2020
Demand will benefit from favorable government policies, Improved access to equipment
through agricultural machinery co-operatives, and healthy growth in agricultural activity.
Demand to register doubledigit growth through 2015
Demand for agricultural equipment in
China reached ¥135 billion in 2010,
accounting for 18 percent of the world
market. Demand is projected to grow
10.8 percent annually to ¥225 billion in
2015. Growth will be supported by favorable government policies, improved
access to equipment through agricultural
machinery co-operatives, and healthy
expansion of agricultural activity.
Agricultural Equipment
Demand in China, 2015
(225 billion yuan)
Harvesting
Machinery
26%
Plowing/Cultivating
Machinery 9%
Planting/Fertilizing
Machinery 7%
Other Agricultural
Machinery
12%
Planting, fertilizing equipment to post fastest gains
Tractors are the most significant type of
agricultural equipment in China, accounting for 30 percent of total demand in
2010. Large, high powered tractors have
greatly benefited from the Chinese
government’s subsidy policies and will
continue to see strong growth over the
forecast period. However, small tractors,
because they are more affordable and
practical for the average farming household, will continue to account for an increasing share of demand. The high
price of harvesting machinery units has
largely been responsible for it having the
lowest penetration rate of all agricultural
equipment, though the segment will
register above average growth through
2015, driven by increases in farmers’
incomes. Planting and fertilizing equipment will register the most rapid gains
as Chinese farmers continue to adopt a
wider range of farming equipment.
Parts/Attachments
18%
Shipments of agricultural equipment are
projected to rise 12.2 percent annually to
¥258 billion in 2015. China’s trade surplus will expand to ¥33 billion, primarily
due to improvements in the quality and
technology of domestic products, as well
as low tariffs on exports.
Northeast region to exhibit
most rapid demand growth
While all six regions in China will post
strong demand growth through 2015, the
terrain, climate, and economic condition
of each region will play a significant role
in relative growth. The core agricultural
regions of the Central-North, CentralEast and Central South, which together
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Page Farm Tractors
28%
accounted for 74 percent of agricultural
equipment demand in 2010, will continue
to benefit from higher income levels and
better developed infrastructure. Although
it is one of the smaller regional markets
for agricultural equipment, the Northeast
will continue to exhibit the fastest growth
in demand through 2015. Part of the
reason is that the Northeast -- while
representing just over eight percent of
China’s total land area -- has nearly 20
percent of sown land. More importantly,
the Northeast has one-third of national
plain areas. Because many areas of the
Northeast are flat, farms have sizable
expanses of level land, making the application of large agricultural equipment
practical.
Copyright 2012 The Freedonia Group, Inc.
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Study #2880
March 2012
$5400
205 Pages
Agricultural Equipment in China
Industry Study with Forecasts for 2015 & 2020
Sample Text,
Table & Chart
TABLE IV-1
AGRICULTURAL EQUIPMENT DEMAND IN CHINA BY TYPE
(million yuan)
Item
2000 2005 2010 2015 2020
Gross Domestic Product (bil ¥) 9880184953980070750119000
% agricultural value added 14.7 12.1 10.2 7.8 6.3
products
Agricultural Value Added (bil ¥) 1453 2243 4050 5500 7550
¥ ag equip/000¥ ag value added 21.6 23.4 33.2 40.9 47.0
Combine Harvesters
The combine harvester is a machine used to harvest grain crops
Agricultural Equipment Demand3145052520134550225000355000
such as wheat, oats, barley, corn, rye and rice. The machine com- Farm Tractors1320021100399006400098200
bines the processes of reaping, threshing and winnowing -- which had
Harvesting Machinery 4915 9650338505840096400
traditionally been performed separately -- together into a single process,
Plowing & Cultivating Machinery 2575 4680126002080032400
leaving the stems and leaves on the field to be chopped and spread asPlanting & Fertilizing Machinery 1710 2770 80501550024100
nutrients or baled for livestock feed.
Other Agricultural Equipment 4110 6430163002650040800
Parts & Attachments 4940 7890238503980063100
Combine harvesting machines are the most expensive type of agricultural equipment in China with the average unit price close to + net exports 120 2190107503300067000
¥133,000 in 2010. Due to their high price, they are also the least Agricultural
purEquipment Shipments3157054710145300258000422000
chased type of agricultural equipment in the country in terms of volume.
Demand for combine harvesters in 2010 was 190,000 units, triple the
number in 2005. Demand is expected to grow 7.7 percent annually to
275,000 units in 2015. Measured by value, demand in 2010 was ¥25.2
billion and will increase to ¥43.8 billion in 2015. The principal reason
for the fast growth between 2005 and 2010 was the financial incentive
provided by the government subsidy program. However, the subsidy has
to some extent encouraged farmers to make purchases that they would
otherwise have waited on; as a result, and when also taking into account
the long lifespan of these products, future demand growth will be somewhat restrained.
sample
table
sample text
Combine harvesters, especially large models, are predominantly
purchased by large farms and agricultural equipment co-operatives.
Co-operatives will then lease the equipment to farmers or use the equipment themselves on farmland they have leased.
The wheat combine harvester market is relatively mature. As a
result growth will not be as substantial as that for rice or corn combine
harvesters. A trend that emerged during the 2005 to 2010 period is farmers favoring wheat combine harvesters, which have a larger feed volume.
69
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O th e rs
8 1 .3 %
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Page CHART VI-1
AGRICULTURAL EQUIPMENT MARKET SHARE
IN CHINA BY COMPANY, 2010
(135 billion yuan)
sample
chart
M a rke t
L e a d e rs
1 8 .7 %
7.0%
C h in a N at l M ach
4.3%
F o to n L o v o l
3.0%
D eere
1.9%
K u b o ta
1.5%
1.0%
S h an d o n g S h if e
W O R L D G rp
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Study #2880
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205 Pages
Agricultural Equipment in China
Industry Study with Forecasts for 2015 & 2020
Sample Profile,
Table & Forecast
CHART V-1
AGRICULTURAL EQUIPMENT DEMAND IN CHINA BY REGION
(135 billion yuan)
Heilongjiang
NORTHEAST
10%
Jilin
Inner Mongolia
(Neimenggu)
NORTHWEST
6%
Liaoning
Xinjiang
CENTRAL NORTH
19%
Ningxia
Beijing
Beijing
Tianjin
Hebei
Shanxi
Shandong
Qinghai
Gansu
Tibet
(Xizang)
COMPANY PROFILES
SOUTHWEST
10%
Foton Lovol International Heavy Industries Company Limited
No. 192, Beihai South Road
Weifang, Shandong 261206
China
86-536-763-8885
http://www.fotonlovol.com
Henan
sample
chart
Jiangsu
Shaanxi
Anhui
Sichuan
Hubei
Chongqing
Guizhou
Yunnan
Hunan
Shanghai
Shanghai
Zhejiang
CENTRAL
EAST
29%
Fujian
Jiangxi
CENTRAL
Guangxi
SOUTH Guangdong
27%
Hainan
sample
profile
Sales: ¥14.2 billion [US$2.1 billion] (2010, as reported by company)
Employment: approximately 10,000 (2010, verified by company, 7/11)
Key Products: tractors, combine harvesters and rice transplanters
International Contact: Mr. Hao Wang, Regional Manager
Foton Lovol International Heavy Industries, or Foton Lovol
Heavy Industries, manufactures and sells construction machinery, agricultural equipment, motorcycles and electric bicycles. The Company is
a state-controlled enterprise.
Foton Lovol had domestic agricultural equipment sales of ¥5.8 billion in 2010, making it the second largest supplier of agricultural equipment to the Chinese market, with 4.3 percent of the total. The Company
participates in the Chinese agricultural equipment industry through the
manufacture of tractors, combine harvesters and rice transplanters. In
2010, agricultural equipment represented ¥6.4 billion [US$945 million]
of Foton Lovol’s total sales. Tractors from the Company comprise
LOVOL EUROPARD medium- and large-sized types; TS, D and F
series compact varieties; and models sold via the TE, TH, TB, TA, TD,
TF, TG and TN series. Among the features available with these tractors
are large ground clearance, three hitching heights, wet disc brakes and
driver’s cabins. In February 2010, Foton Lovol expanded its tractor
line with the introduction of the LOVOL EUROPARD TQ1904 type,
170
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Page “Agricultural equipment demand in
the Central-South was ¥35.8 billion
in 2010, the second largest regional
market in the country. Demand for
agricultural equipment in the Central-South is projected to grow 11.0
percent annually to ¥60.3 billion in
2015. The regional economy experienced healthy growth between 2000
and 2010, strongly supported by the
development of agricultural mechanization. Further growth in the region
will predominantly be driven by ...”
--Section V, pg. 122
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Page 7
INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
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About The Freedonia Group
The Freedonia Group, Inc., is a leading international industry market research company that provides its clients with information and analysis needed to make informed
strategic decisions for their businesses. Studies help clients identify business opportunities, develop strategies, make investment decisions and evaluate opportunities
and threats. Freedonia research is designed to deliver unbiased views and reliable
outlooks to assist clients in making the right decisions. Freedonia capitalizes on
the resources of its proprietary in-house research team of experienced economists,
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diverse group of industries throughout the United States, the emerging China market, and other world markets. Industries analyzed by Freedonia include:
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Page 8
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The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com
Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected]